Clocking In: Voices of NC Manufacturing

In this episode, Dr. Phil Mintz sits down with Amber Coker Butler and Laurence Butler, third-generation leaders of Coker Feed Mill, a family-owned animal feed manufacturer based in Goldsboro, North Carolina. After careers in education and a life in Phoenix, the couple returned home to help transition the business as Amber’s father prepared for retirement. Coker Feed Mill produces high-quality feed for poultry, livestock, and horses, with a strong emphasis on locally sourced ingredients, freshness, and nutritional value. Serving independent feed retailers across North Carolina and beyond, the company has built a loyal customer base largely through word of mouth and product performance. Amber and Laurence share insights into managing rapid growth, maintaining quality while scaling, and staying true to their mission of supporting local agriculture—from backyard chicken owners to small-scale farmers. This episode highlights the power of family legacy, smart partnerships, and a commitment to doing things the right way—even when that means growing carefully and intentionally. LINKS NCMEP | IES | Coker Feed Mill About the Guests Amber Coker Butler and Laurence Butler are the leaders of Coker Feed Mill, a third-generation, family-owned agricultural manufacturing business in Goldsboro, North Carolina. Together, they are focused on modernizing operations, expanding product offerings, and continuing the company’s legacy of supporting local farmers and agricultural communities. About the Host Dr. Phil Mintz is the Director of NC State University Industry Extension Services (IES). Through his leadership, IES supports manufacturers across the state with resources in innovation, process improvement, workforce development, and business growth. About NC State University Industry Extension Services NC State University Industry Extension Services (IES), established in 1955 as the outreach team for the NC State University College of Engineering, provides resources, tools, and customized training programs to help businesses survive, thrive, and grow. IES delivers comprehensive training and development programs tailored for a diverse range of sectors, including manufacturing, educational and research institutions, healthcare, pharmaceutical and medical device companies, defense contractors, aerospace, automotive, energy, and government agencies.  Your IES dedicated Regional Manager is available to assist in identifying and implementing customized solutions, tools, and resources designed to optimize your organization’s productivity, efficiency, quality, and profitability.  ncstateies.com/RM