Cocktails, Tangents and Answers

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

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Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWe'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailHow to Stand Out in a Sea of B2B SamenessWhen it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out! The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.Recipe Credit: https://www.liquor.com/recipes/modern-english/  Ingredients:1/4 fresh pear, peeled, seeded and cubed2 lemon wedges1/2 ounce maple syrup2 1/2 ounces Bulldog ginGarnish: cinnamon stick (optional)Directions: In a shaker, muddle the fresh pear, lemon wedges and maple syrup.Add the gin and fill with ice, and shake until well-chilled.Double-strain into a coupe glass.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailIn this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger. Cocktail: Fall SangriaCelebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart brightness of blood oranges with the jewel-like sweetness of pomegranate seeds. Rosemary adds a fragrant, earthy touch that perfectly complements the citrus, while a splash of orange and pomegranate liqueur gives it warmth and depth.Ingredients:1 cup waterJuice of 1 blood orange2 torn rosemary sprigs1/4 cup orange liqueur2 tablespoons pomegranate liqueur1–2 tablespoons superfine sugar (to taste)1 sliced blood orange1/2 cup pomegranate seeds1 bottle chilled dry sparkling red wineIceDirections:Stir the water, blood orange juice, rosemary sprigs, orange liqueur, pomegranate liqueur, and sugar in a pitcher until combined.Add the sliced blood orange and pomegranate seeds.Refrigerate overnight to let the flavors infuse.When ready to serve, add ice to the pitcher and stir in the sparkling red wine.Serve chilled.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailCaramel Apple MartiniThis martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episodeIngredients:•Caramel sauce (for rimming the glasses)•Ice (for shaking)•4 oz apple cider•3 oz vodka•2 oz butterscotch schnapps•Sliced apple, for garnishDirections:•Chill two martini glasses in the freezer for about 15 minutes.•Dip the rims of the glasses in caramel sauce to coat.•Fill a cocktail shaker halfway with ice. Add apple cider, vodka, and butterscotch schnapps.•Shake vigorously for about 30 seconds.•Strain into the prepared martini glasses. Garnish with apple slices if desired.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Host: Rich Mackey Producer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailIn B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth. Chit-Cha ToddyThe Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.Ingredients:9 oz. George Dickel rye whiskey3 oz. Benedictine liqueur6 oz. lemon juice, freshly squeezed6 oz. ginger syrup*3 oz. blossom honey32 oz. osmanthus oolong tea, hot-brewed**Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugarDirections:Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.Divide into 12 hollowed-out mini pumpkins or punch cups.Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailIn this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth.Cocktail:Jack the Pumpkin This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just feels right this time of year. Ingredients:6 oz. applejack4 oz. pumpkin puree4 oz. apple cider, chilled6 oz. ginger beer, chilled4 apple slices, for garnish Directions:Combine the applejack, pumpkin puree and apple cider in a shaker with ice.Shake vigorously until chilled.Stir in the ginger beer.Strain into 4 rocks glasses filled with ice.Garnish with the apple slices.'Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailB2B Trends for 2026As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026Harvest MoonThis cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavors you’d want in a drink: apple, pumpkin spice, and a graham cracker rim.Ingredients:Crushed graham crackers, for the rim2 oz. vodka1 1/2 oz. Granny Smith apple juice1/8 teaspoon pumpkin spice1/2 oz. pumpkin beer, or more as necessary Directions:Put some simple syrup in one saucer and some crushed graham crackers in another. Dip the rim of a martini glass into the simple syrup and then into the crushed graham crackers. Set aside.Add ice to a cocktail shaker. Add the vodka, apple juice, pumpkin spice and 1/2 ounce simple syrup; shake well. Strain into the prepped martini glass. Top off with the pumpkin beer to just below the graham cracker rim.

Send us Fan MailWhat Should Marketers Focus on in Q4In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong.Pumpkin Spice White RussianThis cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morning pumpkin spice latte, but without the long wait in line. Smooth coffee notes, creamy richness and a hint of pumpkin pie spice make it a perfect seasonal sipper.Ingredients (makes 4):4 gingersnap cookies, crumbled (for rim)1 tsp. honey (for rim)6 oz. coffee liqueur (such as Kahlúa)5 oz. vodka1 tsp. pumpkin pie spice6 oz. heavy creamDirections:1.    Place crumbled cookies on a plate. Rub rims of 4 glasses with honey and dip in cookie crumbs to coat.2.    Whisk together coffee liqueur, vodka and pumpkin pie spice in a measuring cup.3.    Pour into prepared glasses, dividing evenly; add ice.4.    Top each glass with heavy cream and serve immediately.Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailHow to Deal With Burnout in Marketing What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back.The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadín, giving it smoky depth alongside funky Jamaican rum. Created in 2010 by bartender Ivy Mix for Julie Reiner’s Hawaiian-inspired New York bar Lani Kai, the Tia Mia was Mix’s first cocktail to hit a menu. Though Lani Kai closed after two years, the drink lived on, later becoming a staple at Leyenda in Brooklyn and featured in Mix’s book Spirits of Latin America.  Ingredients:1 oz. mezcal espadín1 oz. Jamaican rum1/2 oz. orange curaçao1/2 oz. orgeat3/4 oz. fresh lime juiceGarnish: mint sprig, lime wheel and edible orchid (optional)Directions:Add all ingredients into a shaker with ice and shake until well chilled.Strain into a large rocks glass over crushed or pebbled ice.Garnish with lime wheel, mint sprig and orchid (optional).Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

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Send us Fan MailThree Marketing Campaigns You Should StealWe’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.Cocktail: Hello SunAloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink. For the Hello Sun, Eden Laurin of The Violet Hour crafted her aloe liqueur by reducing aloe water and blending it with rhum agricole and honey, then paired it with mezcal, lime, cucumber and mint. The result is light, refreshing and the perfect cool-down on a hot day.Ingredients:3 fresh mint leaves2 slices of cucumber3/4 oz. lime juice, freshly squeezed2 oz. Banhez mezcal1 1/2 oz. aloe liqueurGarnish: cucumber slicesDirections:1.    Add the cucumber, mint and lime juice into a shaker, and gently muddle to extract the flavors.2.    Add the mezcal and aloe liqueur, fill with ice and shake until well-chilled.3.    Strain into a rocks glass over fresh ice.4.    Garnish with a cucumber slice. #cocktailrecipes #marketingpodcast #teamspotlight  #podcast Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/ 

Send us Fan MailIs Direct Mail Marketing Worth It?If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic. Brandy Alexander The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation of the original Alexander, a pre-Prohibition cocktail made with gin, crème de cacao and cream. The original is believed to have been created by bartender Troy Alexander at NYC’s Hotel Rector.Ingredients:1 1/2 oz. cognac1 oz. dark creme de cacao1 oz. heavy creamGarnish: grated nutmegDirections:Add cognac, dark creme de cacao and heavy cream into a shaker with ice and shake until well-chilled.Strain into a chilled cocktail glass or a coupe glass.Garnish with freshly grated nutmeg.

Send us Fan MailThis week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailIs Podcast Advertising Worth It?Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant.  Ingredients:1 1/4 oz. vodka1 oz. Calvados1 1/4 oz. Granny Smith apple juice1/4 oz. lemon juice, freshly squeezed1/4 oz. simple syrupGarnish: brandied cherry and Granny Smith apple slices Directions:Add crushed ice into a cocktail glass and set aside to chill.Add the vodka, Calvados, apple juice, lemon juice and simple syrup into a shaker with ice and shake until well-chilled.Discard the ice from the cocktail glass and double-strain the mixture into the glass.Garnish with a skewered brandied cherry and 3 Granny Smith apple slices.

Send us Fan MailThis episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business.Hugo SpritzA refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp, aromatic profile, the Hugo quickly became a summertime favorite across Europe, and now, a go-to for intern Megan.Ingredients:2 oz. rye whiskey1 oz. sweet vermouth2 dashes Angostura bittersGarnish: brandied cherry (or lemon twist, if preferred)Directions:Add the St. Germain and mint sprig into a wine glass. Gently muddle and let sit for 3 minutes.Add ice, prosecco and soda water, and stir briefly and gently to combine.Garnish with a mint sprig and a lemon wheel.

Send us Fan MailWe’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out.Riley CollinsThis cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and refreshing while adding a subtle layer of sweetness. It’s a familiar favorite with a personalized touch.Ingredients:3 Luxardo cherries0.5 oz gin0.5 oz fresh lemon juice0.33 oz elderflower syrup0.75 oz fresh grapefruit juice0.75 oz cranberry juice0.25 oz yellow ChartreuseSoda water (to top)Directions: 1.    Muddle the cherries in a shaker.2.    Combine the remaining ingredients, except soda water, and shake with ice. 3.    Fine-strain into an ice-filled glass, 4.    top with soda and garnish.

Send us Fan MailElevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailWhat is The Attention Economy?This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps.Frozen Limoncello DropThis is an original recipe from Delish! It’s perfect for the hot summer weather and would be an awesome addition to any pool party. This recipe will serve two people. IIngredients:1/2 oz. fresh lemon juice, plus more for the glass rimGranulated sugar, for the glass rim10 oz.  frozen lemonade 8 oz. ice cubes3 oz. vodka2 oz. store-bought or homemade limoncelloLemon peel, for garnishDirectionsStep 1Squeeze some lemon juice into a small bowl. Place sugar on a plate. Dip rims of glasses into lemon juice, then into sugar.Step 2In a blender, blend frozen lemonade, ice, vodka, limoncello, and lemon juice until smooth.Step 3Divide drink between prepared glasses. Garnish with lemon peel. 

Send us Fan MailThis week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok?We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right.Cocktail: Rob RoyThe Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New York City to honor the premiere of an operetta based on the Scottish folk hero Rob Roy MacGregor. The drink uses Scotch whisky instead of rye or bourbon, which gives it a smokier, peaty edge.Tasting Notes: Smooth, rich, and a little smoky with herbal notes from the vermouth and a slight spice from the bitters. A perfect sip for anyone who prefers a spirit-forward cocktail without the sweetness of a bourbon base.Ingredients:·       2 oz Scotch whisky·       ¾ oz sweet vermouth·       2 dashes Angostura bitters·       Maraschino cherry (for garnish) Directions:1.      Add Scotch, vermouth, and bitters to a mixing glass filled with ice.2.     Stir well until chilled.3.     Strain into a chilled coupe or martini glass.4.    Garnish with a maraschino cherry.

Send us Fan MailThis week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day.Manhattan The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartender named "Black" on Broadway was behind it.Ingredients:2 oz. rye whiskey1 oz. sweet vermouth2 dashes Angostura bittersGarnish: brandied cherry (or lemon twist, if preferred)Directions:Add the rye whiskey, sweet vermouth and bitters into a mixing glass with ice and stir until well-chilled.Strain into a chilled Nick & Nora or coupe glass.Garnish with a brandied cherry (or a lemon twist, if preferred).

Send us Fan MailIn this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses.Tom Collins This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely imported in the U.S. at the time. The drink’s name and style may have shifted depending on which was used.Ingredients:• 2 ounces London dry gin• 1 ounce lemon juice, freshly squeezed• 1/2 ounce simple syrup• Club soda, to top• Garnish: lemon wheel• Garnish: maraschino cherryDirections:1. Add the gin, lemon juice and simple syrup to a Collins glass.2. Fill with ice, top with club soda and stir.3. Garnish with a lemon wheel and maraschino cherry (optional).Recipe Credit: https://www.liquor.com/recipes/tom-collins-2/ 

Send us Fan MailEver wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing.#cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtipsElevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailMarketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. Lychee Spritz This week’s cocktail is a refreshing twist on the classic Hugo Spritz, selected with Rich’s taste in mind. It’s a perfect choice for summer and an ideal pick for anyone who loves the delicate, floral sweetness of lychee. Light, crisp and subtly aromatic, this drink brings a bright, modern edge to a warm-weather favorite.Ingredients:1 cup ice for serving1 1/2 oz. Lychee Liqueur (We recommend Giffard Lichi-Li)3 oz. Prosecco1/2 teaspoon lime juice (about one lime wedge)Garnish: 1 slice of lime and 1 sprig of fresh mintDirections:Add ice to a large wine glass.Pour over the lychee liqueur.Gently pour the prosecco over the glass so you achieve the ombré effect.Squeeze in half a teaspoon of lime juice.Give one gentle mix and garnish with a slice of lime and sprig of mint.

Send us Fan MailIn this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region.Thai Tiki SourLast summer, Nicki showcased this bold, flavor-packed creation at one of Jefferson Beer Supply’s cocktail nights. It’s a vibrant, Southeast Asian-inspired beer cocktail that balances sweetness, heat, citrus and a touch of umami. It’s topped with a crisp, tart sour beer (or a pepper-infused brew if you’re feeling adventurous). The Taki-dusted rim adds a crunchy, spicy edge as well. Ingredients:1 1/2 oz. lemongrass-ginger simple syrup1 oz. fresh pineapple juice1 dash toasted sesame oil1 small Thai chili (muddled, optional for heat)Sour beer (preferably a citrus based fruit sour). Alternatively, a hot pepper beer, like a Jalapeno Blonde, works.Taki dust + lime wedge (for the rim)Garnish: sprig of cilantro or gingerDirections:Rim the glass: Rub the rim of a chilled pint or cocktail glass with lime, then dip it in crushed Taki seasoning for a bold, crunchy edge.Build the base: In a shaker, combine the syrup, pineapple juice, sesame oil and the muddled chili (if using). Shake gently with ice.Strain: Pour over fresh ice in your prepped glass.Top: Slowly top with your favorite tart, citrusy sour beer. Give it a quick stir.Garnish: Add a sprig of cilantro or a thin slice of ginger. Serve with a side-eye and a straw.

Send us Fan Mail In this episode of Cocktails, Tangents, and Answers, we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.

Send us Fan MailThis week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad?Cocktail: Lemon DropIngredients• 2 ounces vodka• 1/2 ounce triple sec• 1 ounce lemon juice, freshly squeezed• 1 ounce simple syrup• Garnish: sugar rimDirections1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass).2. Add the vodka, triple sec, lemon juice and simple syrup to a shaker with ice and shake until well-chilled.3. Strain into the prepared glass.#cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtipsElevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/   We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇LinkedIn:   / antidote-71     Instagram:   / antidote_71     Facebook:   / antidote71agency     -Hosts: Rich Mackey & Catelin DreyProducer: Zac HazenAbout Antidote 71: Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. Learn more about us. 👉 https://antidote71.com/

Send us Fan MailThis week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!

Send us Fan MailConnected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign.Ingredients:2/3 oz Absolut Elyx vodka1/4 oz Dry Sack 15-year-old oloroso sherry1 oz pho broth*1/4 oz lime juice2 drops mineral saline (1 part kosher salt to 9 parts mineral water, such as Crazy -Water #4 from Texas)Garnish: cilantro leafDirections:Add all ingredients into a shaker with ice and shake until chilled.Strain into a shot glass.Garnish with a cilantro leaf.The Pho-King Champ is a modern, Vietnamese-inspired twist on the Bull Shot, replacing the beef bouillon with rich, aromatic pho broth. Created by Chad Solomon of Midnight Rambler in Dallas, it’s a bold little shot that blends vodka, dry sherry, house-made pho broth, and spices into an intensely savory, umami-packed experience.Recipe Credit: https://www.liquor.com/recipes/pho-king-champ/ 

Send us Fan MailThis week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room.Gin SonicThe Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began to find a footing in the United States in the late 2010s. Now, many bartenders around the U.S. are making the light, refreshing cocktail in their bars, helping to spread its charms to drinkers more accustomed to Vodka Tonics and G&Ts.Ingredients:1.5 ounces gin (such as Roku)2.25 ounces club soda2.25 ounces tonic waterGarnish: yuzu twistDirections:Fill a highball glass with ice, then add the gin, club soda and tonic.Garnish with a yuzu twist.Recipe Credit: https://www.liquor.com/recipes/gin-sonic/ 

Send us Fan MailThis week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when determining whether a trend is suitable for you, along with a few trends that we believe should remain exactly that–a trend.Hemmingway DaiquiriThis cocktail has been dubbed one of the most overrated classic cocktails, which feels pretty fitting for the topic of this episode. It was created after author Ernest Hemingway tried a daiquiri and declared he preferred it with no sugar and double the rum. The bartender made it just as requested and named the drink after him. It's definitely a unique one, and we’ll let you decide whether it lives up to the hype or the criticism.Ingredients:2 oz. white rum1/2 oz. Maraschino liqueur3/4 oz. lime juice, freshly squeezed1/2 oz. grapefruit juice, freshly squeezedGarnish: lime wheelDirections:Add the rum, maraschino liqueur, lime juice and grapefruit juice into a shaker with ice and shake until well-chilled.Strain into a coupe glass.Garnish with a lime wheel.

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Send us Fan MailHow Can AI Help Improve Your Email Marketing Strategies?This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate. Pinky Gonzales This cocktail takes inspiration from the classic Mai Tai but with a twist, swapping out the traditional dark rum for tequila. The result? A drink that’s just as rich and balanced but with a brighter, more refreshing edge.Ingredients:1 oz. lime juice1/2 oz. dry Curacao (or Cointreau)"Heavy" 1/2 oz. Orgeat3/4 oz. Demerara (simple) syrup2 oz. TequilaGarnish: Mint Directions:Add all ingredients into a shaker with ice and shake. Strain over fresh ice into a rocks glass.Garnish with mint.

Send us Fan MailLuke Eggebraaten on Marketing Challenges and Success in the Excavation IndustryThis week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success.Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances the whiskey’s aroma while softening its burn, making for a refreshing and approachable drink.Ingredients:2 oz. scotchClub soda, chilled, to topGarnish: lemon twist (optional) Directions:Add the scotch to a highball glass filled with ice.Top with club soda and stir briefly to combine.Garnish with an optional lemon twist.Recipe Credit: https://www.liquor.com/recipes/scotch-and-soda/ 

Send us Fan MailDanell Taylor Joins the Show!We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way.Cocktail: Japanese SlipperThe Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbourne, it quickly became a popular drink. The cocktail was mentioned as a trendy favorite in the 1988 Bulletin magazine, alongside other iconic drinks of the time, such as the Toblerone and Mind Eraser.Ingredients:1 oz. melon liqueur1 oz. premium triple sec1 oz. freshly squeezed lemon juiceDirections:1.    In a cocktail shaker filled with ice, pour 1 ounce melon liqueur, 1 ounce premium triple sec, and 1 ounce freshly squeezed lemon juice. 2.    Shake well. 3.    Strain into a chilled cocktail glass. Recipe Credit: https://www.thespruceeats.com/japanese-slipper-recipe-759710

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