College Sports: Follow The Money

On this episode of Follow The Money presented by Holistic Planning, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of the Big 12's private capital deal with RedBird, what Brendan Sorsby's gambling situation could mean for college sports & more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the impressive ratings from March Madness, considering all of the changes to television and streaming. The trio also discusses the men's basketball coaching carousel, gambling issues and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of Texas A&M head coach Mike Elko's contract, commercial logo patches on college jerseys and much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest news regarding the College Sports Commission, the volatility and danger of predictive markets in college athletics and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by College Football Playoff senior director of communications and branding Brett Daniels as the 12-team tournament kicks off on Friday night.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the Disney-Google dispute as TV carriage agreements adapt. The trio also reacts to Mike Elko's extension at Texas A&M, cultural divides in the Big Ten and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the coaching carousel being at full speed in early November with 12 open jobs. The trio also discussed the Governor of Louisiana's insane involvement in LSU's coaching search and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to Penn State firing James Franklin as it comes with a $50 million buyout. The trio also discussed a possible private equity deal with the Big Ten and much more.

As the founder of Business of College Sports and an adjunct professor at Florida, Kristi Dosh is an expert on the College Sports Commission. The author of "The Athlete's NIL Playbook" joined this episode of Follow The Money with Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are a trio of happy Aggies eager to review their experiences at Notre Dame Stadium. They also discussed the latest on the SCORE Act, head coach openings at UCLA and Virginia Tech and much more.

The Southeastern Conference has finally caved to the nine-game conference football schedule, which will begin in 2026. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the revenue generation from that expanded schedule and more.

Both the legislative and executive branches have gotten involved in an attempt to "save" college athletics. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the impact of executive orders, congressional bills and more.

The House v. NCAA settlement is here, and now schools are scrambling to prepare for the new world order of college athletics. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are now living in the aftermath of the landmark decision.

The Big Ten and SEC are still making waves as the House v. NCAA settlement hits more delays. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco touch on those topics, the impact of NIL in softball and much more.

The Nico Iamaleava saga has dominated CFB headlines as the NIL era is leading to more transfer portal moves than ever before. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest topics around college athletics.

Between conference grumblings, transfer portal craziness and the coaching carousel, the madness is extending well beyond the month of March. On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed many different topics.

Vice President of Playfly Max Jon Bishop is a member of the Fightin' Texas Aggie Class of 1993, and he joined this episode of Follow The Money with Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco to discuss Texas A&M's new multimedia rights agreement with Playfly Sports.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed how multi-media rights deals could impact NIL agreements across college athletics. The trio also discussed the future of conference realignment and much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discussed the future of NIL as Judge Claudia Ann Wilken nears a decision on the House vs. NCAA settlement. The trio also spoke about the future of TV bundles and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest developments from the coaching carousel as Bill Belichick is the new head man at North Carolina.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by Zinat Ahmed, the Executive VP of Marketing & Branding for Cotton Holdings, which is the title sponsor for the "restoration" of the Lone Star Showdown.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco detailed a number of coaches' salaries from across the country as the coaching carousel prepares to start turning with the college football season entering November.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest developments in the NCAA v. House settlement. The panel also detailed what we know about the proposed college football "super league" and much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco try to make sense of the Matthew Sluka situation at UNLV. The trio also touched on the "Pac-12" attempting to essentially rebrand the Mountain West and much, much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the future of incentive-based contracts for big-time coaches, the necessity for walk-on student-athletes in college athletics moving forward and much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by KBTX senior Texas A&M sportswriter Travis Brown to give an inside look at the NIL deals done with Aggie student-athletes and more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the fallout from House v. NCAA settlement, football scheduling, the Rose Bowl's future in the CFP and much, much more. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest posturing among conferences following Brett Yormark's comments at Big 12 Media Days, the NBA's impact on media rights deals and much, much more.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are joined by Penry Advisors founder Jason Penry to discuss NIL's impact, the power concentration among conferences and the importance of facilities on college baseball.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the biggest questions still remaining from the House vs. NCAA settlement, persistent issues with transfer tampering and much, much more. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco dive into an important week in college athletics as the NCAA reached a settlement with the power conferences regarding House v. NCAA. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco touch on college programs not pulling their weight in major conferences, NIL basketball tournaments, alternative streaming platforms and much, much more. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco dive into the latest of the business of collegiate athletics. Clemson joins Florida State in trying to leave the ACC, George Strait at Kyle Field in June and the start of the NCAA Tournament. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are joined by former University of Texas interim Athletic Director Mike Perrin to get his unique perspective on the legal issues facing college sports. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest in the business of collegiate athletics, including the College Football Playoff's new television contract with ESPN, the PAC-12 is now the PAC-2 and more. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco are joined by J.T. Higgins of Texas Aggies United to discuss the latest in Name, Image and Likeness in collegiate athletics. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco reflect on the CFB Bowl Season, the future of Bowl Games with opt-outs and the non-CFB Championship contracts being renewed by ESPN. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the current state of bowl games in college football with the Cotton Bowl's Chief Marketing Officer Michael Konradi. Enjoy!

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco dive into the bombshell dropped by NCAA President Charlie Baker, which involves creating a new tier to Division I and would pay athletes around $30,000 a year.

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke, and host Andrew Monaco dive into the economics of a major university firing and then subsequently hiring a new head football coach.

On this episode of Follow The Money, we welcome our new host, the "Voice of the Aggies" Andrew Monaco, to the show as well as dive into the ramifications of the final season of the SEC on CBS, the future of direct-to-consumer streaming in college sports and much more.

In Ep. 48 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke dive into the big picture of where college athletics is headed as we inch closer to massive change coming in 2024, and Gabe bids farewell in his final show as lead host of the podcast.

In Ep. 47 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke analyze the ACC's decision to add Stanford, Cal and SMU, dive into a controversial end to Mel Tucker's stint as Michigan State's head coach and tackle direct Mailbag listener questions.

In Ep. 46 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke tackle the very latest in the ACC's flirtation with Stanford, Cal and SMU and hit a wide array of on-field and off-the-field items with The Athletic college football writer Sam Khan.

In Ep. 45 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke come back from an extended summer break to dive deep into any and all angles of the massive conference realignment fallout and predict "what's next" on the realignment horizon.

In Ep. 44 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke dive into major gambling issues happening of late around college sports, address the Bob Huggins situation at WVU and talk sports marketing with Playfly Sports COO Craig Sloan.

In Ep. 43 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke dig into the good, bad and ridiculous happening this spring at Colorado in Ch. 1 of the Deion Sanders era, the Cavinder Twins to WWE, possible new rules around field storming and more.

In Ep. 42 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke talk UConn winning title #5 at the end of another wild Tournament, what we can learn from the incredible TV ratings in the women's game, gambling issues in the college space and more.

In Ep. 41 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke dive into the absolute chaos in this year's NCAA Tournament, the hoops coaching carousel, the immediate tasks and challenges facing incoming NCAA president Charlie Baker and more.

In Ep. 40 of College Sports: Follow The Money, Gabe Bock, Dr. R. Bowen Loftin and Jon Heidtke discuss the Texas A&M's all-new NIL initiative, 12th Man+, Florida State going public with ACC concerns, the Brandon Miller situation at Alabama with March Madness looming and more.