Community Conversations

VERO CEO and Co-Founder Ayman Hariri takes the stage with dance-music pioneer Pete Tong at IMS Dubai.

Creative freedom is challenging in an algorithm-driven world, but with the rise of direct-to-fan platforms and tools, the tide is turning. This panel from VERO Music takes an artist-first look at how artists can stay in control of their vision — and balance making music and growing passionate fan communities.Speakers:Jamie Jessup (Moderator) – Head of Creative Partnerships at VEROEvenson Andre – Artist “Evenson” (USA)Jesse Appiah – Artist “J Appiah” (UK)Pete Lawrie Winfield – Artist “Until the Ribbon Breaks” & Creative Director at VERO MusicRóisín Warner – Head of Marketing at BlackstarConversation themes:00:04:25: Exploring the meaning of creative freedom, an artist-first perspective on what it means to create, share and experience what we are most passionate about.00:12:30: The impact of technology platforms on culture, creativity and artists development — specifically social and distribution platforms.00:27:26: A look at how passionate fans can play an even more significant role as new wave patrons of the arts.00:37:29: Why we need creativity and art for connection, community and thriving cultures.