Conscious Design Podcast™

Most homes don’t need more furniture.They need better choices.The world is already full of furniture. Yet homes feel disposable, budgets get drained, and sustainability feels like a sacrifice instead of a smart decision.In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Barbara Neto, Founder and CEO of Curiouz, to challenge the biggest myth in the furniture and interiors industry: that progress means producing more.Barbara shares her decade-long journey in luxury furniture and interior design, the frustration that led her to build Curiouz, and why visibility, trust, and access matter more than new production. Together, they unpack how conscious design, vintage furniture, AI authentication, and sustainable logistics are reshaping the future of interiors.This conversation reframes sustainability from guilt to value and shows why choosing better, not more, is the real mark of good taste.If you work in interior design, architecture, furniture, sustainability, logistics, or conscious consumer brands, this episode will permanently change how you think about quality, longevity, and impact.This episode covers:Why we don’t need more furniture and why that idea makes brands uncomfortableThe hidden waste problem in the furniture and interiors industryWhy fast furniture fails consumers and the planetHow vintage furniture builds identity, quality, and long-term valueThe role of AI in authentication and trustSustainable logistics and the future of furniture deliveryBuilding a scalable circular economy platform for interiors⏩ Jump to your favorite parts:00:39 Meet Barbara Neto: Founder of Curiouz00:59 The Journey to Building Curiouz03:20 Research and Market Validation05:45 Rapid Growth and Market Response07:36 Creating a Unique Marketplace09:59 Sustainability and the Furniture Industry23:01 Logistics Challenges and Solutions36:54 Conclusion and Contact Information👤 About Barbara Neto & CuriouzBarbara Neto is the Founder and CEO of Curiouz, a tech-powered platform transforming how the design world sources vintage and classic furniture. With over a decade of experience in the interiors and furniture industry, Barbara built her career at the intersection of design, sustainability, and storytelling.After founding her own interior design studio, she identified major inefficiencies in sourcing, logistics, authentication, and transparency. Curiouz was born to solve these challenges by combining AI-powered verification, curated global sellers, and smarter logistics into one intelligent platform.Barbara is a leading voice in conscious design and the circular economy, building Curiouz as a global brand for a new generation of buyers. She is based between Porto, London, and Dubai.🏛️ About CuriouzCuriouz is a global marketplace and collaborative platform connecting interior designers, collectors, and artisans with curated vintage furniture. The platform blends AI authentication, sustainable logistics, and over 500 hand-vetted sellers worldwide.With more than 2,000 unique pieces spanning from the early 1800s to today, Curiouz makes sourcing vintage furniture accessible, trustworthy, and scalable. Positioned as a sustainable alternative to traditional luxury marketplaces, Curiouz is redefining how conscious design shows up in modern interiors.🌐 Website: https://curiouz.com/🔗 LinkedIn (Barbara): https://www.linkedin.com/in/bneto/📸 Instagram (Barbara): https://www.instagram.com/imbarbaran📸 Instagram (Curiouz): https://www.instagram.com/curiouzofficial/📘 Get the “Conscious Design” book:https://www.amazon.com/dp/B09KNMN9BTLearn more:https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products?👉 https://www.petermanfirm.com/🤝 Connect with UsInstagram: /cdesignhausTikTok: /consciousdesignLinkedIn: /conscious-designhausX (Twitter): https://x.com/CDesignHaus

What if the most powerful environmental cleanup technology on Earth is not a machine but a tree? In this mind blowing episode, environmental scientist and TEDx speaker Renee Murphy reveals how plants, microbes, and fungi are quietly solving some of the world’s biggest pollution problems: toxic soil, contaminated groundwater, PFAS, landfill leachate, mining waste, and more.This is the future of environmental remediation: fast, affordable, circular, regenerative, and already happening at NASA, industrial sites, landfills, and damaged ecosystems around the world.If you have never heard of endophyte assisted phytoremediation, this episode will completely change how you see land use, water treatment, city planning, and the future of sustainability.Watch this if you care about clean water, climate resilience, biodiversity, or how nature can outperform our most advanced technologies.🔎 This episode covers:-How NASA pioneered plant based cleanup-How trees and microbes remove toxins from soil and groundwater-Why EV batteries, plastics, and PFAS require new circular thinking-Real case studies: landfill leachate, mining, brownfields, contaminated aquifers-How cities can redesign infrastructure to work with nature-What industries must change to avoid ecological collapse-How phytoremediation can be faster and cheaper than traditional cleanup⏩ Jump to your favorite parts00:48 Meet Renee Murphy: From Fashion to Environmental Science03:04 Discovering Phytoremediation: A Life-Changing Trip to NASA05:50 The Science Behind Phytoremediation10:56 Implementing Phytoremediation in Real-World Scenarios22:10 Proactive Environmental Solutions and Future Outlook25:57 Understanding Indicator Species26:06 Innovative Water Management Solutions28:06 Challenges in Sewage Treatment28:56 Leachate Management in Landfills30:45 Circular Systems and Plastic Recycling Issues31:42 Electric Vehicles and Battery Recycling33:25 Mining and Environmental Restoration41:36 Residential Applications and Challenges44:46 Final Thoughts and Call to ActionAbout Renee Murphy and Intrinsyx EnvironmentalRenee Murphy is a two time TEDx speaker, environmental scientist, and Director of Business Development at Intrinsyx Environmental. She helps industries use nature based remediation to clean toxic sites, restore ecosystems, and build regenerative circular systems.About Intrinsyx EnvironmentalIntrinsyx Environmental specializes in using nature-based solutions, including endophyte-assisted phytoremediation (plants and microbes), to clean up contaminated sites and restore ecological health.Website: https://www.intrinsyxenvironmental.com/ LinkedIn (Renee): https://www.linkedin.com/in/reneepmurphy/ LinkedIn (Intrinsyx Environmental): https://www.linkedin.com/company/ranpak/posts/?feedView=all Instagram: https://www.instagram.com/midlifefarmgirl/Instagram (Intrinsyx Environmental): https://www.instagram.com/intrinsyx_environmental/ Join the Conscious Design Movement📘 Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/Connect with UsInstagram: /cdesignhaus TikTok: /consciousdesign LinkedIn: /conscious-designhaus X (Twitter): https://x.com/CDesignHausWhat shocked you most about how trees and microbes can clean toxic sites?👍 Like, subscribe, and share to support conscious innovation.

Every day, millions of packages are shipped in boxes that are too big, filled with plastic, padded with unnecessary materials, and wasting money, space, and fuel. This inefficiency costs e-commerce brands billions, increases carbon emissions, and clogs supply chains with avoidable waste — yet most companies still don’t realize how harmful their packaging systems really are.In this episode of the Conscious Design Podcast, Ian Peterman sits down with David Murgio, Chief Sustainability Officer at Ranpak, to break down the root causes of packaging waste and the rise of paper-based packaging, sustainable materials, right-sizing technology, packaging automation, and data-driven fulfillment. Discover how leading brands are eliminating empty space, reducing shipping costs, improving sustainability metrics, and moving toward a circular, low-waste supply chain.If you work in e-commerce, product design, sustainable packaging, supply chain, or logistics — this conversation will transform how you think about packaging efficiency and environmental impact.🔎 This episode covers:• How paper-based solutions are finally outperforming plastic• The rise of AI-driven box sizing and packaging automation• How Ranpak’s EVO Machine cuts waste, cost, and emissions• Why efficiency is sustainability • Global trends reshaping packaging regulations (EU + beyond) • How Gen Z is accelerating the sustainability movement • The data revolution coming to shipping and fulfillment⏩ Jump to your favorite parts00:39 Meet David Murgio: SVP & Chief Sustainability Officer of Ranpak 00:59 The History and Evolution of Ranpak 02:09 Innovative Packaging Solutions by Ranpak 03:49 The Philosophy of Sustainability 14:30 Generational Shifts in Sustainability Mindset 16:58 Global Trends and Future Outlook 19:41 Engineering and Design Challenges in Packaging 20:15 Automation in Packaging: The Evo Machine 21:19 Sustainability and Cost Efficiency in Shipping 30:29 The Future of Packaging: Data and Innovation 38:06 Conclusion and Final ThoughtsAbout David Murgio & RanpakDavid Murgio oversees Ranpak’s global sustainability strategy, regulatory reporting, product development alignment, and their annual Sustainability Impact Report. He also serves as General Counsel for One Madison Group and played a key role in the acquisition of Ranpak. His background includes roles at Harbinger Capital Partners and Weil, Gotshal & Manges LLP, with degrees from Dartmouth College and Columbia University.About Ranpak Founded in 1972, Ranpak is a global leader in environmentally sustainable, paper-based packaging and advanced automation solutions for e-commerce and industrial supply chains. Their mission: replace plastic with renewable, recyclable, and high-performance packaging that reduces waste and increases efficiency.Website: https://www.ranpak.com LinkedIn (David): https://www.linkedin.com/in/david-murgio-98a1a816/ LinkedIn (Ranpak): https://www.linkedin.com/company/ranpak/posts/?feedView=all Instagram: https://www.instagram.com/ranpak_global/🌍 Join the Conscious Design MovementGet the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com🤝 Connect with UsInstagram: /cdesignhaus TikTok: /consciousdesign LinkedIn: /conscious-designhaus X (Twitter): https://x.com/CDesignHaus

He literally built schools from trash, and it works. 👀Meet Matt Paneitz, founder of Long Way Home, who turned 550 tons of waste and 35,000 used tires into sustainable classrooms in rural Guatemala. Discover how his team built the Hero School, where sustainability, community, and education collide, proving that you can build schools from trash that last for generations.If you believe in green innovation, conscious design, the circular economy, and education for change, this episode will move you. 💚⏩ Jump to your favorite parts00:28 - Welcome to the Conscious Design Podcast00:39 - Meet Matt Paneitz: Turning Trash into Schools01:00 - The Origin Story: From Peace Corps to Trash Schools01:38 - Building with Trash: The First Steps03:33 - Challenges and Innovations in Sustainable Construction06:20 - Creating a Sustainable Campus12:49 - Durability and Resilience of Trash Buildings24:07 - Integrating Sustainability into Education30:53 - Future Plans and Community Impact32:14 - How to Get Involved and Final ThoughtsAbout Matt Paneitz & Long Way HomeIn 2002, Peace Corps volunteer Matthew Paneitz arrived in San Juan Comalapa, Guatemala. By 2004, he founded Long Way Home (LWH) to fight poverty through sustainable construction and education. From 2008 to 2025, his team turned trash into classrooms, building the award-winning Hero School Green Campus, a replicable model for eco education. Matt earned degrees in Sustainability and Education and is now pursuing his Doctorate at Antioch University.🌐 Learn more: https://lwhome.org | https://lwhomegreen.org🔗 Connect with Matt Paneitz & Long Way HomeWebsite: https://lwhome.org/ Website (Long Way Home Green): lwhomegreen.org LinkedIn (Long Way Home): https://www.linkedin.com/company/lwhome/ LinkedIn (Matt Paneitz): https://www.linkedin.com/in/matt-paneitz/ Instagram (Long Way Home): https://www.instagram.com/lwhome_org/ Instagram (Matt Paneitz): https://www.instagram.com/mattlwhome/ Facebook: https://www.facebook.com/lwhomeorg YouTube: https://www.youtube.com/@LongWayHomeOrg Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BTLearn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHaus💬 Question for you: Would you live or study in a school made from trash? Tell us below!

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worldwide movement.🔎 In this episode you’ll learn:What a plantable pencil is and how it worksHow SproutWorld grew from MIT invention to 80M+ sales globallyWhy corporations and consumers are embracing plantable productsThe meaning and impact of B-Corp certificationHow SproutWorld developed plantable eyeliners, brow liners, and lip linersWhy sustainability storytelling builds stronger brandsThe future of eco-innovation and plantable everyday items⏩ Jump to your favorite parts:00:33 Welcome to the Conscious Design Podcast00:49 : Meet Michael Straus: CEO of Sprout World01:09 : The Origin of Plantable Pencils03:27 : Sprout World's Market and Popularity06:48 : Sustainability and Certifications11:02 : Innovative Expansion into Makeup20:33 : The Future of Sprout World32:36 : Conclusion and Contact InformationAbout Michael Stausholm and SproutWorldMichael Stausholm is the Founder & CEO of SproutWorld, the company behind the world’s only patented plantable pencil. What began as a Kickstarter idea by MIT students became a global eco innovation. Today, SproutWorld is a certified B-Corp proving that business can be best for the world, not just in the world.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵  Michael Stausholm and SproutWorldWebsite: https://sproutworld.com/ LinkedIn: https://www.linkedin.com/in/michaelstausholm/ LinkedIn (SproutWorld): https://www.linkedin.com/company/sprout-europe/ Instagram: https://www.instagram.com/michaelstausholm/ Instagram (SproutWorld): https://www.instagram.com/sproutworldofficial/ Facebook: https://www.facebook.com/michael.s.christiansen.9 𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram:  / cdesignhaus   TikTok:  / consciousdesign   LinkedIn:  / conscious-designhaus   X (Twitter): https://x.com/CDesignHaus💬 Question for you: Would you buy plantable makeup or stationery if it was available in your local store? Share in the comments!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

What if the wood we throw away could build the cities of tomorrow? 🌍Every year, millions of tons of “waste wood” from storms, demolition, and urban trees are trashed. But companies like Cambium are turning salvaged lumber into carbon-smart building materials. From mass timber buildings to sustainable furniture, this shift could change the future of construction forever.In this Conscious Design Podcast, Cambium co-founder Theo Hooker reveals how their “Uber for Logs” platform is reshaping the circular economy of wood with full carbon tracking, supply chain transparency, and scalable solutions for architects, builders, and designers.👉 If you care about sustainable construction, mass timber, or circular economy materials, this episode is packed with insights you won’t want to miss.🔎 This episode covers:Why waste wood is the hidden solution for sustainable constructionHow Cambium created an “Uber for Logs” platform for arborists & sawmillsMass timber, millwork, and furniture made from salvaged lumberThe rise of thermally modified wood in design and architectureHow circular forestry and carbon-smart wood support climate action⏩ Jump to your favorite parts:00:00 - Welcome to Conscious Design Podcast00:37 - Meet Theo Hooker: Co-Founder of Cambium00:56 - The Genesis of Cambium: Combining Technology and Lumber01:27 - Addressing Climate Change with Innovative Solutions05:56 - Cambium's Product and Service Offerings07:42 - Innovations in Lumber Supply and Transportation23:02 - Thermally Modified Wood: A Sustainable Solution30:45 - Grading and Utilizing Salvaged Material33:55 - Connecting the Dots in the Lumber IndustryAbout Theo Hooker and CambiumTheo Hooker is the Co-Founder and Chief Commercial Officer at Cambium, where he leads sales and supply teams to bring salvaged lumber and waste wood to market while supporting the supply needs of enterprise clients.Cambium makes it easy to buy, sell, move, and track fiber through a transparent digital platform. Working across the entire lumber supply chain, Cambium maximizes the use of salvaged material at the best value while delivering carbon tracking and supply chain transparency data for architects, builders, and manufacturers.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Theo Hooker and CambiumWebsite: https://cambiumcarbon.com/ LinkedIn: https://www.linkedin.com/in/theo-hooker/ Instagram: https://www.instagram.com/cambiumcarbon/ Facebook: https://www.facebook.com/cambiumcarbon/ 𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram:  / cdesignhaus   TikTok:  / consciousdesign   LinkedIn:  / conscious-designhaus   X (Twitter): https://x.com/CDesignHaus🗨️ Would you choose salvaged wood over traditional lumber if it was available in your next project? Share your thoughts in the comments!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

What’s really in your tap water? This episode breaks down PFAS, lead, and microplastics and why tap water safety is a growing concern. Then FloWater CEO Rich “Raz” Razgaitis explains the science of 7-stage purification: RO at 0.0001 microns, advanced carbon, and remineralization for taste and hydration. If you’re evaluating a PFAS water filter for schools, an office water dispenser, or a gym refill station, here is a practical field guide, plus bottled water alternatives that reduce waste. (Also called bottle filling stations or water bottle refill stations.)This episode covers: • How contaminants get past aging infrastructure • Why RO alone isn’t the full story (remineralization matters) • Refill stations vs fountains: speed, hygiene, behavior change (~9s vs ~35s) • Practical steps for parents, PTAs, and facilities to launch a pilot fast⏩ Jump to your favorite parts: 00:00 - Welcome to Conscious Design Podcast 00:43 - Introducing Rich “Raz” Razgaitis and FloWater 01:16 - The Origin Story of FloWater 02:58 - The Problem with Tap Water 06:56 - FloWater’s Solution 11:24 - Advocating for Clean Drinking Water 24:35 - Future Plans for FloWater 30:28 - Conclusion and Contact InformationAbout Rich “Raz” Razgaitis and FloWaterRich “Raz” Razgaitis is the CEO and Co-Founder of FloWater, a Denver-based company focused on tap water safety and better hydration. After early roles at J&J and Eli Lilly, Raz led several growth-stage companies, including scaling Univera from $35M to $100M in annual revenue. Recognized as EY Entrepreneur of the Year (Mountain West) and a TEDx speaker, Raz co-founded FloWater in 2013 to deliver clean, great-tasting water where people refill most: schools, gyms, hotels, and offices.FloWater Refill Stations use 7-stage purification with RO at 0.0001 microns, advanced carbon, and remineralization. FloWater states its systems remove up to 99.9% of contaminants such as lead, PFAS, and microplastics, and reports saving 1B+ plastic bottles from the environment. Trusted by 10,000+ locations, including Google, Hyatt, Xponential, and Oakland Unified School District.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 Rich “Raz” Razgaitis 𝗮𝗻𝗱 FloWaterWebsite : https://drinkflowater.com/ LinkedIn: https://www.linkedin.com/in/richrazgaitis/ Youtube: http://www.youtube.com/@RichRazgaitis Instagram:  https://www.instagram.com/richrazgaitis/ 𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram:  / cdesignhaus   TikTok:  / consciousdesign   LinkedIn:  / conscious-designhaus   X (Twitter): https://x.com/CDesignHaus🗨️ What gets people to drink more water, taste, temperature, or convenience?🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Can an eco-friendly beauty brand compete with mainstream makeup brands? Corinne Lefebvre, founder of River Organics, shares how she built a vegan, zero-waste beauty brand that challenges big cosmetics while staying true to sustainable values.In this episode of the Conscious Design Podcast, host Ian Peterman uncovers the journey behind River Organics, from paper packaging innovations to creating high-performance makeup without compromising the planet.𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:Sustainable beauty & vegan cosmeticsZero waste makeup packaging innovationsCompeting with big brands like Sephora without VC fundingHow to grow a profitable sustainable businessRiver Organics founder story⏩ 𝗝𝘂𝗺𝗽 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁𝘀:00:00 Intro00:36 Founding River Organics: The Origin Story02:04 Sustainable Packaging Innovations04:21 Challenges and Growth in the Beauty Industry05:22 The Importance of Sustainable Business Practices08:32 Packaging Details and Customer Feedback18:34 Expanding Product Lines: From Lip Balm to Mascara24:21 Future Innovations and Customer Loyalty31:22 Conclusion and Contact Information𝗔𝗯𝗼𝘂𝘁 𝗖𝗼𝗿𝗶𝗻𝗻𝗲 𝗟𝗲𝗳𝗲𝗯𝘃𝗿𝗲 𝗮𝗻𝗱 𝗥𝗶𝘃𝗲𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀Corinne Lefebvre is the Owner and Founder of River Organics, a vegan and sustainable beauty brand. River Organics is a thoughtfully crafted zero-waste makeup line that prioritizes transparency in both ingredients and packaging, while working to reduce its environmental footprint and yours.🔗𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗖𝗼𝗿𝗶𝗻𝗻𝗲 𝗟𝗲𝗳𝗲𝗯𝘃𝗿𝗲 𝗮𝗻𝗱 𝗥𝗶𝘃𝗲𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝗰𝘀Website : www.riverorganics.orgYoutube:   https://www.youtube.com/@RiverOrganicsBeautyFacebook:  https://www.facebook.com/riverorganics/Instagram:  https://www.instagram.com/riverorganicsbeauty/𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram:   / cdesignhaus   TikTok:   / consciousdesign   LinkedIn:   / conscious-designhaus   X (Twitter): https://x.com/CDesignHaus💄 What’s the #1 thing you look for in a sustainable beauty brand: performance, price, or packaging?🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Emma Rose Cohen, founder of FinalStraw, turned a simple idea into a $2M Kickstarter and a movement against single-use plastics. In this episode of the Conscious Design Podcast, she shares how small changes spark massive environmental impact.Emma Rose Cohen is the CEO and founder of Final, the company behind FinalStraw and other sustainable alternatives to single-use plastics. What started as an idea during college parties turned into a viral Kickstarter campaign that raised nearly $2 million  and has since kept over 300 million straws out of the ocean. 🌊In this episode, Emma opens up about:How to turn passion for sustainability into a thriving businessWhy simplicity beats complexity in product designThe power of voting with your dollars and influencing othersWhat’s next for Final and the fight against waste✨ If you care about sustainability, startups, or how to bring a product idea to life, this episode is a must-watch.⏩ 𝗝𝘂𝗺𝗽 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗽𝗮𝗿𝘁𝘀:00:00 - Guest Intro00:18 - The Birth of Final Straw00:46 - The Journey to Sustainability02:17 - From Kickstarter to Sustainable Living Innovations05:34 - From Feedback to Innovation: Growing the Product Line10:49 - Material Choices and Environmental Impact15:57 - The Ripple Effect of Sustainable Choices18:48 - Encouraging Awareness and Action21:17 - The Historical Perspective on Waste22:27 - Corporate Responsibility and Consumer Power24:39 - Consumer Impact and the Future of Sustainability27:43 - Product Development Challenges and How to Tackle Them30:12 - Sharing Ideas and Execution36:14 - Exploring New Business Concepts𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗺𝗮 𝗥𝗼𝘀𝗲 𝗖𝗼𝗵𝗲𝗻 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘄Emma Rose Cohen, CEO and founder of Final, found her passion in sustainability on a Sunday morning during college. While walking around campus in Santa Barbara, she felt as though she was drowning in a sea of single-use plastics⁠—solo cups, straws, and water bottles.That day would stick with her. Emma went on to earn her master’s degree in environmental management and sustainability at Harvard and spent four years working at Los Alamos National Laboratory. As she watched different materials being wasted day in and day out, Emma couldn’t help but wonder if there was a better way. So she quit her job to work on her dream: to create fun alternatives to single-use plastics.FinalStraw launched on Kickstarter in April 2018 with a goal of raising $12,500. The product struck a chord. In a matter of weeks, the campaign raised $1.89 million. The momentum hasn’t stopped. Since launching, FinalStraw has prevented approximately 300 million single-use straws from entering the environment.🔗 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗘𝗺𝗺𝗮 𝗥𝗼𝘀𝗲 𝗖𝗼𝗵𝗲𝗻 𝗮𝗻𝗱 𝗙𝗶𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘄Website : https://finalstraw.com/LinkedIn : https://www.linkedin.com/in/emmarosecohen/     https://www.linkedin.com/company/finalstraw/Facebook : https://www.facebook.com/finalstrawX : https://www.facebook.com/finalstrawInstagram: https://www.instagram.com/finalstraw/🌍𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁 SUBSCRIBE ► @ConsciousDesign𝗚𝗲𝘁 𝘁𝗵𝗲 “𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻” 𝗯𝗼𝗼𝗸: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.🌍 If you could ban ONE single-use plastic item forever, which would it be?🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable? Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labeling system, how transparency fights greenwashing, and why conscious design is key to reshaping fashion.💬 Do you believe fashion labels can really change how people shop, or will fast fashion always win? Let us know below!💡 What You’ll Learn:Why fashion is the second most polluting industryThe truth behind fast fashion, greenwashing & overconsumptionHow Vicky’s A–E labeling system empowers shoppersThe cultural gap between Greece & UK in sustainable designHow AI & 3D printing could reduce waste and overproductionWhy transparency builds trust and long-term profits in fashion⏩ Jump to your favorite parts:00:37 - Introduction to the Conscious Design Podcast00:49 - Meet Vicky Tsiachri: A Journey into Sustainable Design02:23 - Cultural Differences in Sustainability: Greece vs. UK04:16 - Conscious Choices: Vicky's Sustainable Fashion Project06:05 - The A to E Labeling System for Fashion08:55 - Challenges in Sustainable Fashion and Greenwashing15:47 - Consumer Behavior and Sustainable Fashion21:53 - Promoting Conscious Design and Thrifting23:30 - The Paradox of Fast Fashion and Sustainability25:39 - Consumer Perception of Eco-Labeling27:24 - AI and Sustainable Fashion Solutions29:00 - Cultural Shifts and Fast Fashion32:11 - The Role of Transparency in Sustainable Fashion38:06 - The Continuous Journey Towards Sustainability43:50 - Conclusion and Final ThoughtsAbout Vicky Tsiachri and “The Conscious Choice” ProjectVicky Tsiachri is a multidisciplinary designer and Creative Director specializing in fashion branding, digital engagement, and youth culture. Based in London, she holds an MA in Design from the University for the Creative Arts and is now a PhD candidate researching sustainable fashion through digital innovation.Her project, “The Conscious Choice,” introduces a fashion labeling system (A–E grades) designed to help consumers make informed decisions while pushing brands toward greater transparency.🔗 Connect with Vicky Tsiachri:Website: https://www.vicky-tsiachri.com/ LinkedIn: https://www.linkedin.com/in/vicky-tsiachri/ Instagram: https://www.instagram.com/vicky_tsiachri Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 Do you believe fashion transparency can fix fast fashion—or is it too late? Comment below!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

How are AI and fractional leadership reshaping the future of work? 🚀 Host Ian Peterman sits down with Execnow founders Kahlil Dumas & Colin Smith to explore how they’re disrupting executive search, solving culture challenges in startups, and redefining leadership in 2025.💬 Do you believe AI will actually fix hiring, or just make the problems worse? Let us know below!💡 What You’ll Learn:Why traditional executive search firms are brokenThe risks of relying on AI in recruitmentStartup culture mistakes (and how to avoid them)Change management strategies that actually workThe rise of fractional leadership vs. consultingHow to hire and integrate leaders for long-term success⏩ Jump to your favorite parts:00:59 The Origin Story of Execnow02:08 Disrupting Executive Search04:38 Challenges in Talent Acquisition07:44 The Role of AI in Recruitment09:29 The Importance of Change Management14:18 Integrating New Employees23:32 The Culture Challenge in Startups26:23 Innovative Design Teams27:40 Breaking Down Echo Chambers29:59 Challenges in Traditional Corporate Structures34:18 The Rise of Fractional Work36:21 Benefits and Misconceptions of Fractional Work38:29 Implementing Fractional Leadership39:11 Fractional Work vs. Consulting43:24 Future Trends in Fractional WorkAbout Kahlil Dumas, Colin Smith, & ExecnowExecnow is a next-generation talent partner that helps companies rapidly find and hire top performers. Their new platform, ExecnowOS, enables businesses to instantly identify and connect with top talent. The company was co-founded by Kahlil Dumas and Colin Smith.🔗 Connect with 𝐊𝐚𝐡𝐥𝐢𝐥 𝐃𝐮𝐦𝐚𝐬, 𝐂𝐨𝐥𝐢𝐧 𝐒𝐦𝐢𝐭𝐡 & 𝐄𝐱𝐞𝐜𝐧𝐨𝐰:Website: Execnow.co LinkedIn: https://www.linkedin.com/company/execnow/ LinkedIn (Kahlil): https://www.linkedin.com/in/kahlildumas/ LinkedIn (Colin): https://www.linkedin.com/in/execnow/ Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 Do you believe AI will actually fix hiring, or just make bias worse? Comment below!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

From Hollywood TV sets to replacing 656M plastics — Host Ian Peterman sits down with Repurpose Co-Founder & CEO Lauren Gropper to reveal how she built the nation’s leading compostable tableware brand, disrupted single-use plastics, and made eco-friendly living affordable and easy for millions.💬 Question for you: What’s the single-use plastic item you’d most like to replace in your home? Comment below — we’d love to hear your ideas!⏩ Jump to your favorite parts:00:00 - Intro00:33 - Meet Lauren Gropper: CEO of Repurpose00:50 - The Origin Story of Repurpose02:43 - Challenges and Innovations in Sustainable Products05:38 - Creating a Brand and Market Entry10:07 - Product Range and Market Challenges17:01 - Composting and Material Choices22:54 - Future of Sustainable Products32:51 - Closing Thoughts and Contact InformationAbout Lauren Gropper & RepurposeLauren Gropper is the founder and CEO of Repurpose, the leader in compostable household goods. An eco-entrepreneur and green architecture pioneer, Lauren began her career in sustainable design. Her early success led to a surprising career in Hollywood, working as a consultant to the industry with customers like Discovery Networks. Confronted with the waste generated by craft services, Lauren had an aha moment on- set. She founded Repurpose to extend the disposable lifespan of single use products and reduce waste. Today, Lauren leads Repurpose on its quest to change the world one low-impact cup, plate and fork at a time.Repurpose offers a range of plant-based, non-toxic, and compostable alternatives to traditional single-use products, aiming to reduce landfill waste and promote sustainability. Repurpose is the #1 eco-compostable tableware brand at U.S. grocery stores like Whole Foods, Albertson’s, Kroger and more, and is sold in 20,000 retailers nationwide. Since its founding, Repurpose has replaced 656 million pieces of plastic.Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🔗 Connect with Lauren Gropper & Repurpose:Website: https://www.repurpose.com/ LinkedIn (Repurpose): https://www.linkedin.com/company/repurpose-compostables/ LinkedIn (Lauren): https://www.linkedin.com/in/lauren-gropper-65b3102/ Instagram (Repurpose): https://www.instagram.com/repurpose/?hl=en Instagram (Lauren): https://www.instagram.com/laurengropper/ Facebook: https://www.facebook.com/repurpose/ YouTube: https://www.youtube.com/channel/UCRAe_hzGzfysi_Bgy8nZbAQ🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

She walked away from two decades of luxury bag design to build carbon-negative, vegan bags that actually make a difference. Meet Alona Komsky, co-founder of AKKONIQ, the minimalist bag brand that’s reshaping sustainable fashion with innovation, function, and style.In this episode of the Conscious Design Podcast, host Ian Peterman explores how Alona turned her frustration with fast fashion and greenwashing into a mission: designing eco-friendly bags made from 3D-woven recycled materials, biodegradable fibers, and honest minimalist design.If you're interested in ethical fashion, sustainable materials, slow fashion, or how to build a conscious product brand—this episode is for you.⏩ Jump to your favorite parts: 00:52 - Meet Alona Komsky: Co-Founder of Akkoniq01:03 - The Journey to Sustainable Design02:06 - Challenges in the Industry05:00 - Creating Sustainable Bags14:30 - Innovative Materials and Techniques17:10 - Customer Feedback and Education26:38 - The Future of Sustainable Design27:50 - Conclusion and Contact InformationAbout Alona Komsky & AKKONIQAKKONIQ is a new name in sustainable fashion, but co-founder Alona Komsky brings over 20 years of award-winning design experience across tech, travel, and fashion. Her products have won Red Dot, IDSA, and remain global bestsellers.AKKONIQ blends minimalist aesthetics, functional innovation, and planet-first materials. Born from Alona’s mission to align design with values, the brand delivers truly sustainable bags—without compromise or greenwashing.🔗 Connect with Alona Komsky & AKKONIQ: Website: akkoniq.com LinkedIn (AKKONIQ): https://www.linkedin.com/company/akkoniq/LinkedIn (Alona): https://www.linkedin.com/in/alonakomsky/Instagram (AKKONIQ): https://www.instagram.com/akkoniq/Instagram (Alona): https://www.linkedin.com/in/alonakomsky/Facebook: https://www.facebook.com/akkoniqYouTube: https://www.youtube.com/@akkoniqGet the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesignLinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 What’s the #1 thing you look for in a bag? 🔍🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

What happens when used crayons become tools for healing? The Crayon Initiative has transformed over 500,000 pounds of wax into hospital-safe art supplies, bringing creativity, comfort, and color to children in medical care across the U.S.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Bryan Ware, the founder behind this purpose-driven nonprofit. What began as a simple question at a restaurant became a nationwide movement powered by sustainable thinking, community action, and compassionate design.This story goes far beyond crayons. It’s about how thoughtful product reuse and conscious innovation can reduce waste, support healing, and inspire change. If you care about circularity, social impact, and sustainable product development, this episode is for you.⏩ Jump to your favorite parts:00:00 - Intro00:23 - Welcome to the Conscious Design Podcast01:06 - Meet Brian Ware: Founder of The Crayon Initiative01:56 - The Crayon Initiative: Transforming Unwanted Crayons02:56 - Challenges and Innovations in Crayon Recycling05:09 - The Origin Story: How The Crayon Initiative Began07:45 - Manufacturing and Supply Chain Insights16:48 - Future Goals: Expanding Beyond Crayons18:55 - Designing for Hospitalized Children23:27 - How to Get Involved and Donate26:04 - OutroAbout Bryan Ware & The Crayon InitiativeBryan Ware is the founder of The Crayon Initiative, a nonprofit that collects and recycles used crayons to make safe, hospital-friendly art tools for children in medical care. With over 500,000 pounds of crayons diverted from landfills, the project helps reduce waste while bringing therapeutic creativity to kids who need it most.He is also the founder of WareWorks, a consulting firm specializing in manufacturing, product design, and packaging efficiency🔗 Connect with Bryan Ware & The Crayon Initiative:Website: https://thecrayoninitiative.orgWareWorks: https://wareworksgroup.comLinkedIn (Bryan): https://www.linkedin.com/in/bryan-ware-8681525/LinkedIn (The Crayon Initiative): https://www.linkedin.com/company/the-crayon-initiativeInstagram: https://www.instagram.com/thecrayoninitiative/Facebook: https://www.facebook.com/thecrayoninitiativeTwitter/X: https://x.com/shareyourcolorsVimeo: https://vimeo.com/user53090177Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausGet the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/We help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬  What would you do with old crayons? Tell us below!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Discover how Modern Mill is transforming the future of building materials with ACRE, a stunning, low-maintenance, sustainable alternative to wood.CEO Chris Guimond joins host Ian Peterman on the Conscious Design Podcast to reveal how upcycled rice hulls are helping create hurricane- and fire-resistant materials that outperform traditional wood in durability, ease of use, and sustainability.If you're a homeowner, builder, architect, or sustainability advocate, this episode is packed with insights you won’t want to miss.💡 What You’ll Learn:● Why old-growth wood isn’t a sustainable option anymore● How ACRE performs better than cedar or PVC in extreme climates● The surprising role of rice hulls in creating eco-friendly siding● How ACRE’s biophilic design improves wellness and aesthetics● Where ACRE is being used, from hospitals to million-dollar coastal homes⏩ Jump to your favorite parts: 00:00 - Guest Intro 00:37 - The Origin of ACRE by Modern Mill 01:07 - The Importance of Sustainable Building Materials 02:08 - Why ACRE Beats Traditional Wood and Composites 07:47 - Performance and Installation of ACRE15:23 - Sustainable and Easy-to-Maintain: ACRE’s Benefi ts 22:34 - The High Cost of Home Maintenance 23:58 - Psychological Perks and Biophilic Benefi ts of ACRE 27:13 - ACRE in Medical and Senior Care Facilities 29:10 - ACRE's Versatility in Interior Applications 36:08 - Sustainability and Longevity of ACRE 41:22 - ACRE's Fire and Hurricane CredentialsAbout Chris Guimond & Modern MillChris Guimond is the CEO of Modern Mill, a sustainable building materials company creating eco-friendly wood alternatives from upcycled rice hulls.Modern Mill’s flagship product, ACRE, offers a no-compromise alternative to traditional wood. It is durable, beautiful, low-maintenance, and fully recyclable. Made in the USA, ACRE is reimagining how sustainable design meets performance.🔗 Connect with Chris Guimond & Modern Mill: Website: https://modern-mill.com LinkedIn: https://www.linkedin.com/company/modern-mill/posts/?feedView=all Instagram: https://www.instagram.com/modern.mill/Twitter: https://x.com/ModernMillAcreYouTube: https://www.youtube.com/@Modern-MillGet the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 What do you think about using sustainable alternatives like ACRE? Let us know below.🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Your Makeup Might Be Hurting the Planet. Here’s How One Brand Is Fixing It.The beauty industry creates billions of pieces of waste every year, most of which never get recycled. But what if your makeup could be completely zero waste, refillable, and designed to last for decades?In this episode, host Ian Peterman sits down with Chris Tarling, founder of Izzy Zero Waste Beauty, to reveal how his brand is building the world’s first truly closed-loop, sustainable beauty line. Every mascara, lip product, and skincare jar is returned, sterilized, and reused instead of ending up in the trash.💡 What You’ll Learn:How Izzy Zero Waste Beauty is transforming the eco-friendly makeup industryThe truth about why most “recyclable” beauty packaging still harms the planetThe surprising connection between dental tech and refillable cosmeticsHow closed-loop systems are reshaping sustainable beautyTips to reduce waste in your beauty routine without sacrificing performanceJump to your favorite parts:00:00 - Guest Intro00:36 - The Origin Story of Izzy02:00 - Reusability and Design in Sustainable Cosmetics04:57 - Closed Loop System and COVID Launch07:04 - User Experience and Subscription Model08:35 - Recycling and Reusability Process14:19 - Expanding Product Lines and Skincare Innovations19:04 - Global Expansion and Supply Chain Strategy22:08 - Designing with Purpose: Carbon and Storytelling23:37 - Challenges in Marketing Sustainable Products24:44 - Importance of Product Performance27:30 - Focusing on Wholesale Partnerships29:39 - Collaborations and the Startup Journey35:45 - The Future of Sustainable PracticesAbout Chris Tarling & Izzy Zero Waste BeautyChris Tarling is a multi-award-winning entrepreneur, engineer, and environmentalist dedicated to disrupting the beauty industry with sustainable, circular economy solutions. Izzy Beauty Inc a global beauty brand centered around close loop performance beauty. Live Beautifully, Waste Less. Award-winning and patented, Izzy Beauty offers customers a life changing performance in makeup, with forever-changing waste free packaging experienceConnect with Chris Tarling & Izzy Zero Waste Beauty: Website: www.yourizzy.com LinkedIn (Chris): https://www.linkedin.com/in/chris-tarling-92722317/ LinkedIn (Izzy Zero Waste Beauty): https://www.linkedin.com/company/izzy-zero-waste-beauty/ Instagram (Shelli): https://www.instagram.com/shellibrunswick/ Instagram (Izzy Zero Waste Beauty): https://www.instagram.com/izzyzerowastebeauty/ Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 Would you switch to zero waste makeup? Why or why not? Tell us below!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

Couldn’t find a safe sunscreen during pregnancy? That’s how Mama Sol was born, an award-winning, sustainable skincare brand changing the way people think about SPF. Discover how Arielle Moody, a beauty industry veteran, co-founded Mama Sol to create pregnancy-safe, non-toxic, luxurious sunscreen that people actually love to wear.In this episode of the Conscious Design Podcast, Arielle joins host Ian Peterman to share how Mama Sol's mineral sunscreen became a spa favorite, won top beauty awards, and is helping people protect their skin without compromising on health, beauty, or the planet.⏩ Jump to your favorite parts:00:00 - Guest Intro00:19 - Meet Arielle Moody: CEO and Co-founder of Mama Sol00:33 - The Origin Story of Mama Sol01:56 - Challenges and Innovations in Sunscreen Formulation08:21 - The Benefits of Mineral Sunscreen16:59 - Expanding the Product Line and Future Plans21:14 - The Journey of Building Mama Sol26:46 - Conclusion and Special Offer👉 Shop Mama Sol: https://shopmamasol.comUse code ConsciousMama15 for 15% off.About Arielle Moody & Mama SolWhile pregnant with her first child, Arielle Moody was shocked by the number of toxic ingredients in everyday products, especially sunscreen. Frustrated by natural options that felt greasy, left a white cast, or smelled unpleasant, she set out to create something better.With years of beauty industry experience at brands like Smashbox, Dr. Perricone, and Skinn Cosmetics, Arielle co-founded Mama Sol, a 100% mineral luxury suncare brand created to make SPF safe, gentle, and enjoyable for everyone, including pregnant and nursing moms.Mama Sol’s silicone-free, multi-tasking formulas glide on clear, nourish the skin, and come in sustainable packaging, turning sun care into a daily ritual you’ll love.🔗 Connect with Arielle Moody & Mama Sol: Website: https://shopmamasol.com YouTube: https://www.youtube.com/@shopmamasol LinkedIn (Arielle): https://www.linkedin.com/in/arielle-moody-2325a422/ LinkedIn (Mama Sol): https://www.linkedin.com/company/mama-sol/ Instagram (Arielle): https://www.instagram.com/ariellesilbermoody/ Instagram (Mama Sol): https://www.instagram.com/shopmamasol/ Facebook (Mama Sol): https://www.facebook.com/shopmamasol/ Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 What’s your biggest sunscreen pet peeve: greasy, white cast, or forgetting to apply it? 😂 Drop a comment below!🔔 Enjoyed this episode? Like, subscribe & share to support conscious innovation!

🚀 Want to SKYROCKET your career and leadership skills even without a STEM degree? In this episode of the Conscious Design Podcast, Ian Peterman sits down with Shelli Brunswick, COO of Space Foundation and global expert in space technology and inclusive innovation.Discover how lessons from the space industry can inspire your personal growth, career success, and leadership — no matter your background!🔥 Here’s what you’ll learn:10 powerful leadership lessons from the space industry How failure became Shelli’s greatest teacher for growth Why space careers are NOT just for astronauts or engineers Real-world impacts of space tech on healthcare, education & sustainability How women and underrepresented groups are shaping the future of STEM & space careers ⏩ Jump to your favorite parts:00:00 - Guest Intro00:49 - The Journey of Writing a Book01:54 - Insights from the Book and Global Experts02:50 - The Reality of Ups and Downs in Careers04:16 - Book Insights and Opportunities in the Space Industry09:34 - Space Technology's Impact on Earth11:40 - Encouraging Diversity in Space Careers20:27 - Future Trends and Opportunities in Space27:38 - Shelly's Upcoming Book and Author Journey36:38 - Closing Remarks and How to Connect with ShellyAbout Shelli Brunswick & Space Foundation Shelli Brunswick, COO of Space Foundation, brings extensive experience from her career in space acquisition, program management, and as a U.S. Air Force congressional liaison. She now leads key initiatives that promote space innovation, diversity, and inclusion worldwide.Shelli is a passionate advocate for expanding access to space tech careers beyond traditional STEM fields, championing underserved communities and inspiring the next-generation workforce. She’s a published author, global keynote speaker, and futurist who has contributed to NASA and ESA research projects.Honored with multiple industry awards, Shelli actively mentors through programs like Space4Women and plays a leadership role in several international organizations focused on space technology and inclusion.🔗 Connect with Shelli Brunswick & Space Foundation: Website: https://shelli-brunswick.com/ YouTube: Shelli Brunswick Channel LinkedIn (Shelli): https://www.linkedin.com/in/shellibrunswick/ LinkedIn (Space Foundation): https://www.linkedin.com/company/space-foundation/mycompany/ Twitter (Shelli): https://twitter.com/shellibrunswick Twitter (Space Foundation): https://twitter.com/SpaceFoundation Instagram (Shelli): https://www.instagram.com/shellibrunswick/ Instagram (Space Foundation): https://www.instagram.com/spacefoundation/ Facebook (Shelli): https://www.facebook.com/shelli.brunswick Facebook (Space Foundation): https://www.facebook.com/SpaceFoundation1Get the “Conscious Design” book: https://www.amazon.com/dp/B09KNMN9BT Learn more: https://www.consciousdesignhaus.com/Want to turn visionary ideas into market-ready, sustainable products? 👉 https://www.petermanfirm.com/🤝 Let’s Connect: Instagram: https://www.instagram.com/cdesignhaus/ TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausWe help creative entrepreneurs integrate social & environmental responsibility into their brand’s DNA through #ConsciousDesign.💬 What leadership lesson from Shelli inspired you most? Drop a comment below!

Are we finally saying goodbye to foam earplugs? In this episode of the Conscious Design Podcast, Lauryn Menard, Co-founder and CEO of GOB, joins host Ian Peterman to reveal how her team created the world’s first home-compostable, biology-engineered earplug—made from mycelium, the root structure of mushrooms. 🍄👂Lauryn shares her journey from working with global brands like Herman Miller and Target to building a regenerative product that’s redefining wearable wellness and creating real impact in the circular economy.If you're interested in sustainable product design, material innovation, eco-friendly alternatives, or how to scale green tech products that consumers actually understand and want to use—this episode is packed with insights you won’t want to miss.🧠 What You’ll Learn in This Episode ✅ What makes mycelium better than traditional foam ✅ How to scale a compostable product from R&D to market ✅ Why most “biodegradable” claims are misleading ✅ How GOB turns fungi into functional, high-performing earplugs✅ The future of regenerative wellness products ✅ Sustainable marketing strategies that actually convert🕒 Notable Moments (Click to Jump):00:00 - Guest Intro00:46 - Lauryn's Journey to Sustainable Design02:30 - The Birth of Mycelium-Based Earplugs05:12 - Material Innovation and Testing Mycelium Earplugs12:35 - Performance and Use Cases of Mycelium Earplugs19:18 - Compostability and Benefits of Mycelium21:36 - Innovative, Regenerative, and User-Centered Earplug Design25:44 - Scaling Sustainable Materials for the Masses30:29 - Marketing Sustainable Products Effectively33:10 - Connecting with Consumers: Removing Jargon37:59 - Exciting Launch and Future ProspectsAbout Lauryn Menard & GOBLauryn Menard is an endurance junkie, material nerd, and the CEO and Co-founder of GOB Earth Inc. With a career fueled by innovation, she began in fashion and expanded into furniture, brand strategy, and product design. Throughout her journey, she has consistently pushed for a more responsible, mass-manufactured future. Previously, as Co-founder of PROWL, a design agency focused on regenerative materials, she partnered with powerhouse brands such as Herman Miller, Air Company, Lightship, Target, and more. PROWL’s work has been featured in over 90 publications, including The New York Times, Fast Company, CNN, Dezeen, and others, gaining significant global recognition. Lauryn is also an adjunct professor of Biomaterials at California College of the Arts. Her international experience has helped amplify GOB’s presence on the global stage. Now, with GOB’s game-changing mycelium-based earplugs, she is leading the charge in creating sustainable, biology-driven products that are redefining the future of wellness. GOB partners with nature to evolve your everyday life into a regenerative future. We are reinventing wearable wellness products, engineered with biology and designed with a long-term vision. As the world’s first earplug with a conscience, our product is made from lab-grown mycelium. These single-use plugs are designed by nature to tune your experiences to the right volume, without harmful materials or chemicals. They are completely home compostable and will nourish the earth wherever they land.🔗 Connect with Lauryn & GOB:LinkedIn: https://www.linkedin.com/in/lauryn-menard/ Instagram: https://www.instagram.com/gob.earth/ Website: http://gob.earth 🌍 Join the Conscious Design MovementGET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BTLEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/🤝 Let’s ConnectInstagram: https://www.instagram.com/cdesignhaus/TikTok: https://www.tiktok.com/@consciousdesignLinkedIn: https://www.linkedin.com/company/conscious-designhaus/X (Twitter): https://x.com/CDesignHaus

Expanding to the Middle East or North Africa? One legal misstep could cost your entire business.Watch before making your move,  this could save you millions.In this must-watch episode of the Conscious Design Podcast, host Ian Peterman sits down with Haidy Hazem, senior legal consultant at One World Intellectual Property (OWIP) — one of the most respected IP law firms in the Middle East and North Africa (MENA).If you're a startup founder, tech innovator, or global brand looking to launch in the UAE, Saudi Arabia, Egypt, or GCC markets, this episode is your IP survival guide.What You’ll Learn (And Why It Could Save Your Business):✅ How to avoid the most common IP mistakes in the MENA region✅ First-to-file trademark rules that can make or break your product launch✅ Why IP theft, delays, and rejections are so common — and how to avoid them✅ Cybersquatting, naming conflicts & how to defend your brand online✅ Smart timing strategies for filing patents and trademarks in the region✅ BONUS: How China’s Belt & Road Initiative is reshaping IP trends in 2025 and beyond⚠️ Your innovation is only as strong as your IP protection. Learn what not to do before it’s too late.Notable Moments:00:00 – Guest Intro 00:50 – What is One World Intellectual Property? 03:36 – Navigating International IP Laws 05:48 – Filing Strategies & Timelines 09:38 – Regional IP Strengths (GCC, Egypt, UAE) 22:22 – IP & Sustainability 25:11 – Cultural Legal Considerations30:31 – Final Thoughts & Next StepsAbout Haidy Hazem & OWIPHaidy Hazem is an Associate and Legal Consultant specializing in trademarks, patents, copyrights, and IP enforcement across the MENA region, including Egypt, the UAE, Saudi Arabia, and North Africa. She assists companies in developing cross-border IP strategies and navigating regional regulations to facilitate secure international expansion.One World Intellectual Property (OWIP) is a leading intellectual property firm with 40+ years of experience and 19 offices across the Middle East and North Africa. OWIP provides comprehensive IP services, from registration to litigation, serving both local businesses and multinational corporations. Its global partner network ensures seamless worldwide IP protection.Connect with Haidy & OWIP: LinkedIn: https://www.linkedin.com/in/haidyhazem95/Instagram: https://www.instagram.com/oneworldip/Website: https://oneworldip.com/Let’s ConnectInstagram: https://www.instagram.com/cdesignhaus/TikTok: https://www.tiktok.com/@consciousdesign LinkedIn: https://www.linkedin.com/company/conscious-designhaus/ X (Twitter): https://x.com/CDesignHausGET THE “CONSCIOUS DESIGN” BOOK HERE: https://www.amazon.com/dp/B09KNMN9BTLEARN MORE ABOUT CONSCIOUS DESIGN HERE: https://www.consciousdesignhaus.com/Want to turn your visionary ideas into market-ready, sustainable products? MAKE IT POSSIBLE HERE: https://www.petermanfirm.com/We created this podcast to help creative entrepreneurs like you integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign.Ian Peterman, a leading expert in Conscious Design and co-author of the book "Conscious Design," hosts the show and brings you conversations with thought leaders, innovators, and changemakers from around the world.

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with internationally renowned architect Kevin Kennon to explore how architecture must evolve—merging sustainable design, AI-driven innovation, and emotional impact to shape a better world.Kevin shares powerful stories, fresh insights, and bold ideas that challenge how we think about design—from how natural disasters influenced his early life to pioneering zero-emission eco-resorts. This episode explores how architecture can evolve alongside climate change, technology, and culture—while still creating spaces that truly connect with people.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 00:00 – Guest Intro 01:30 – Kevin's Early Life and Influences 03:00 – The Impact of Natural Disasters on Kevin's Childhood Home 05:16 – Kevin's Journey into Architecture 08:35 – Challenges in the Architecture Industry 17:48 – The Role of Technology and AI in Architecture 21:01 – Innovative Projects and Future Visions 29:02 – Project-Based Companies and Buy-In 36:28 – The Emotional Impact of Architecture 44:19 – Challenges and Collaboration in ArchitectureAbout Kevin Kennon and Kennon Design ConsultancyKevin Kennon is an internationally renowned architect with over 40 years of experience, specializing in environmentally sustainable and innovative design. As the founder and CEO of Beyond Zero DDC Inc., he leads the development of zero-carbon-emission luxury eco-resorts in remote wilderness locations around the world, merging design excellence with ecological responsibility. The company collaborates with leading architects, engineers, artisans, acousticians, hoteliers, property managers, chefs, yogis, equestrians, guides, trainers, athletes, and sustainability experts to help create a better, greener, more socially conscious, and humanitarian future.His extensive portfolio includes landmark projects such as the 1.5-million-square-foot Barclays North American Headquarters, the Rodin Museum in Seoul, and multiple award-winning Bloomingdale’s stores. He also led United Architects, a finalist in the prestigious World Trade Center design competition, further cementing his influence on architectural innovation.Kennon’s expertise encompasses adaptive reuse, urban planning, and large-scale developments, with his work featured in the permanent collection of MoMA in New York. He has received over 40 international design awards and is widely recognized as a thought leader in the fields of urban development, climate change, and sustainable architecture. In addition to his architectural practice, he serves as an expert witness and has lectured at esteemed institutions such as Yale and Columbia, bringing a multidisciplinary perspective to his work.Learn More about Kevin Kennon and Kennon Design ConsultancyLinkedin: https://www.linkedin.com/in/kevinkennonarchitect/Instagram: https://www.instagram.com/pkk2418/?hl=enWebsite: https://www.kdcaia.com/publicationsLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

How much food is your family wasting—and how much money with it?The average household throws out hundreds of pounds of food and over $4,000 every year. Why? Poor planning. Overbuying. Forgotten leftovers.In this episode of the Conscious Design Podcast, Ian Peterman sits down with Janet Irizarry, founder of My Mindful Kitchen and creator of the MMK Method, to talk about real-world solutions to food waste, saving money, and raising eco-conscious kids—all without adding more stress to family life.🎁 Want to try it out? Use promo code Conscious Design to get 50% off the MMK Method program and start transforming your kitchen today.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Intro00:52 - Janet's Journey: From Second Grade to Restaurant Owner01:41 - Volunteering and the Birth of Hudson Valley Eats04:00 - Cooking for a Cause During COVID-1904:52 - Tackling Household Food Waste05:32 - The MMK Method: A Family Approach to Sustainability06:13 - Restaurant Efficiency vs. Household Waste09:31 - Teaching Kids About Food Waste19:50 - Introducing the MMK Method Course25:59 - Final Thoughts and Where to Find More Information𝗔𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK MethodJanet Irizarry is the founder of My Mindful Kitchen and creator of the MMK Method. She brings together her expertise in food, education, and sustainability to tackle one of today’s most pressing issues: household food waste.A former restaurant owner and educator at the prestigious Culinary Institute of America, Janet pairs her culinary background with a master’s degree in course design to develop impactful, family-centered solutions.Her latest initiative, My Mindful Kitchen, features the MMK Method—a family-friendly program designed to help households save money, reduce food waste, and create sustainable kitchen habits.The MMK Method offers practical tools to address common waste triggers like overbuying, disorganization, and poor planning, providing families with a clear, achievable roadmap for lasting change𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Janet Irizarry and My Mindful Kitchen and the MMK MethodLinkedin: https://www.linkedin.com/in/janetirizarry/ andhttps://www.linkedin.com/company/99078640/admin/dashboard/Facebook: https://www.facebook.com/mmkmethodInstagram: https://www.instagram.com/mmkmethod/Website: https://www.mmkmethod.com/ and https://www.mymindfulkitchen.com/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Discover how the furniture industry is being transformed from wasteful and disposable to modular, circular, and tech-powered. In this episode of the Conscious Design Podcast, Ewelina Pankowska, founder of Zucchini and Reforest Design, shares how her team is using AI, robotics, blockchain, and circular manufacturing systems to help eliminate global furniture waste.Ewelina dives into the power of bamboo and hemp wood, the growing crisis of fast furniture, and how her company is building customizable, high-quality furniture that can be easily repaired, upgraded, and even turned into biochar at the end of its lifecycle.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 – Guest Intro00:53 – The Mission to Eliminate Furniture Waste02:41 – On-Demand Manufacturing and Customization04:07 – The Benefits of Bamboo and Hemp Wood08:56 – The Concept of Quality in Furniture13:35 – Investment Security in Sustainable Furniture18:36 – Addressing Fast Furniture20:09 – Innovative Design and Efficient Furniture Manufacturing22:00 – Modern Tools: CNC, Robotics, and Flat Pack Design24:03 – Arm Box, Circular Thinking, and Biochar Solutions31:25 – The Journey and Challenges of Packaging39:08 – Scaling with Strategic Partnerships40:59 – Achievements and Future Plans𝗔𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest DesignEwelina Pankowska is the Founder and CEO of Reforest Design, and her personal mission is to redefine and evolve what is currently recognized as sustainable furniture.Reforest Design is a tech company that makes furniture with the support of AI and Robotics. Their mission is to eliminate fast furniture by making high-quality, custom, circular furniture the standard—not a luxury.𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 Ewelina Pankowska 𝗮𝗻𝗱 Reforest DesignLinkedin: https://www.linkedin.com/in/ewelinapankowska/Facebook: https://www.facebook.com/reforestdesignInstagram: https://www.instagram.com/reforestdesign/Website: https://reforestdesign.com/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-friendly textiles, tree-free paper products, and sustainable manufacturing based in Poland.Discover how Michael transitioned from a background in aircraft mechanics and project management to creating a globally recognized sustainable brand. From hemp, linen, and organic cotton products to plant-based yoga mats, sustainable webbing, and waxed fabrics, NMU is proving that eco-conscious design can replace synthetic plastics without compromising quality or performance.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Introduction  00:41 - Michael Klepacz’s Journey into Sustainability  04:19 - Innovations in Sustainable Materials  09:54 - Challenges and Opportunities in Sustainable Manufacturing  13:40 - Efficient Supply Chains and Local Production  21:38 - The Future of Sustainable Textiles  25:35 - Sustainable Fabric Blends and Material Versatility  29:57 - Waxed Fabrics and Their Applications  32:00 - Fast vs. Slow Fashion and Sustainable Standards  42:58 - The True Cost of Cheap Products  𝗔𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱Michael Klepacz is the innovative founder of Natural Materials Unlimited (NMU), a leader in sustainable manufacturing based in Poland. Specializing in textiles and tree-free paper products, NMU harnesses the potential of ropes, yarns, woven and knitted fabrics, and webbing to create eco-friendly solutions.With a rich background as an Air Force veteran and project manager, Michael expertly guides NMU in producing high-quality, white-labeled products that are exported globally. Dedicated to minimizing environmental impact, his work empowers businesses worldwide to embrace sustainability, transforming industry practices one product at a time.𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗠𝗶𝗰𝗵𝗮𝗲𝗹 𝗞𝗹𝗲𝗽𝗮𝗰𝘇 𝗮𝗻𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱Linkedin: http://www.linkedin.com/in/mikeklepaczInstagram: https://www.instagram.com/naturalmaterialsunlimited/Website: https://naturalmaterials.eu/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Julia Marsh, CEO and co-founder of Sway, a groundbreaking materials startup using seaweed-based bioplastics to replace single-use plastic packaging. Discover how Sway is replacing traditional plastic with home-compostable packaging, why seaweed is the future of sustainable materials, and how regenerative design can fight plastic pollution.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Intro 00:36 - The Problem with Plastic Packaging 04:05 - Discovering Seaweed as a Solution 05:15 - Birth of Sway: Developing Seaweed-Based Materials08:26 - Challenges and Innovations in Seaweed Packaging14:45 - Real-World Testing and Future Plans 28:34 - Conclusion and Contact InformationAbout Julia Marsh and SwayJulia Marsh is the CEO and co-founder of Sway, a material innovation startup scaling seaweed-based, home-compostable packaging. Julia spent over a decade designing brand and packaging systems for consumer goods companies, technology startups, and design studios around the world. Her work is driven by a deep passion for regenerative design and biological circularity.Sway's patented products match the vital performance attributes of conventional plastics and are designed to plug into existing infrastructure, enabling scale and massive impact. Unlike plastic, however, their materials are made from an abundant, regenerative resource and decompose into healthy soil after use.In 2024, Sway was named a Fast Company World Changing Idea. In 2023, Sway won first place in the TOM FORD Plastic Innovation Prize. In 2021, Sway also won the Beyond the Bag Challenge sponsored by Closed Loop Partners and a consortium of major retailers. Sway’s solutions have garnered recognition from Vogue, Forbes, Business Insider, and Fast Company.Sway is headquartered in the California Bay Area.Sway is a material innovation startup scaling seaweed-based, home-compostable packaging.Learn More about Julia Marsh and SwayLinkedin: https://www.linkedin.com/company/swaythefuture/Instagram: https://www.instagram.com/swaythefuture/Website: https://swaythefuture.com/X: https://twitter.com/swaythefutureLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Did you know your tires could reduce carbon emissions by up to 82%? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire technology, and circular economy principles are transforming the tire industry.About  Friedemann Ohse and reTyreFriedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible for everything that looks good, while also being involved in innovation and CMF design (colors, materials, and finishes).This year, Friedemann led the project for the world’s first carbon-neutral tire, introduced at the Eurobike trade show in Germany. With several years of experience, mainly gained in startups and scale-ups, Friedemann has worked in agile teams with great people around the globe.reTyre is the most sustainable tire brand in the world, reducing emissions by up to 82%.Learn More about Friedemann Ohse and reTyreLinkedin: https://www.linkedin.com/in/friedemann-oliver-ohse/Instagram: https://www.instagram.com/retyre/Website: https://www.retyre.eco/Facebook: https://www.facebook.com/reTyreBiking/Youtube: https://www.youtube.com/c/reTyreX: https://x.com/re_tyreLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design, the development of his Psycho-Aesthetics® methodology, and how emotional durability and sustainable materials are shaping the future of innovation in product design.They discuss Ravi's groundbreaking work on electric guitars, including a collaboration with Dave Mason to create the world’s first sustainable electric guitar. The conversation dives into circular economy principles and how businesses can successfully integrate aesthetics, function, and sustainability to make a lasting impact.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Introduction00:39 - The Journey of RKS Design02:05 - The Philosophy of Human-Centered Design17:00 - Revolutionizing the Electric Guitar22:23 - Innovating the Guitar: From Early Concepts to Icons26:46 - Sustainability in Product Design30:09 - Beyond Trends: Emotional Durability and Sustainable Products35:57 - The Future of Design and SustainabilityAbout Ravi Sawhney and RKS DesignRavi Sawhney, CEO and Founder of RKS Design, has spent over four decades driving innovation in product design and technology. As a serial entrepreneur and thought leader, he has shaped industries with breakthrough solutions, incubated companies, and created products that impact lives globally. Through RKS Design, he’s developed game-changing designs for diverse clients, earning media praise and prestigious awards.Sawhney also founded LoanGifting, a platform using technology to tackle the student loan crisis, and D&A Guitar Gear, which ensures the security of instruments at major events like the Grammys and Coachella. As the visionary behind RKS Guitars, he partnered with legendary guitarist Dave Mason to create the world’s first sustainable electric guitar, used by top musicians worldwide.The inventor of the Psycho-Aesthetics® design methodology, studied by Harvard Business Press, Sawhney co-authored Predictable Magic, a Wharton School-published book. He’s been honored as a Fellow in the Industrial Design Society of America (IDSA) and holds an honorary Ph.D. from the Academy of Art University. Ravi Sawhney’s work continues to inspire positive change across business, design, and beyond.Learn More about Ravi Sawhney and RKS DesignLinkedin: https://www.linkedin.com/in/ravisawhney/Instagram: https://www.instagram.com/rksdesign/Facebook: https://www.facebook.com/RKSdesignX: https://x.com/rksYoutube: https://www.youtube.com/@RKSDesignWebsite: https://rksdesign.com/ Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Are you wasting valuable metals without knowing it?Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sustainable, eco-friendly recovery solution.In this episode of the Conscious Design Podcast, Don Weatherbee, CEO of Regenx Tech Corp, joins host Ian Peterman to share how their innovative cleantech process is revolutionizing precious metal recovery without the need for traditional high-emission smelting.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Introduction 00:53 - The Origin Story of Regenx Tech 01:35 - Transition to E-Waste and Catalytic Converters 05:54 - Understanding the Leaching Process 09:05 - Economic and Environmental Impact 17:42 - Challenges of Extracting Precious Metals from E-Waste 25:50 - Scaling Up Sustainable Metal Recovery 31:02 - Conclusion and Contact InformationAbout  Don Weatherbee and Regenx TechDon Weatherbee is the CEO of Regenx Tech Corp., a cleantech company revolutionizing the recovery of precious metals from end-of-life catalytic converters.Regenx Tech Corp. leads the way in sustainable, eco-friendly precious metal recovery through proprietary technology and strategic partnerships.Learn More about Don Weatherbee and Regenx TechLinkedin: https://www.linkedin.com/in/don-weatherbee-cpa-cma-citp-b7233b60/Instagram: https://www.instagram.com/regenx.tech/Website: https://www.regenx.tech/Facebook: https://www.facebook.com/RegenxTech/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

You’re Walking on a Climate Solution and You Don’t Even Know It!This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover Interface’s bold solution that’s redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they’ve created carbon-negative flooring that’s transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse global warming.Discover the secret behind Interface’s Climate Take Back™ initiative and how it’s transforming sustainable design. Learn about key trends in green building, eco-friendly materials, and carbon reduction, along with practical strategies businesses can use to adopt sustainable practices and win big doing it.Hit play now to uncover this game-changing innovation. Don’t forget to like, subscribe, and turn on notifications for more insights on conscious design𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 Guest Intro00:35 The Journey of Sustainability at Interface06:22 Innovations and Challenges in Sustainable Flooring11:55 Market Shifts, Sustainability Awareness, and Embodied Carbon23:49 Material Selection and Trade-offs in Sustainability28:18 Luxury Vinyl Tile: Market Entry and Sustainability Hurdles30:22 Market Trends, Consumer Perception, and Regulations in Flooring36:18 Redefining Sustainability: Materials, Systems, and Recycling Solutions48:34 Collaborations and Industry ImpactAbout Mikhail Davis and InterfaceMikhail Davis is Director of Global Market Sustainability at Interface, a global flooring manufacturer committed to showing industry how to make a profit in a way that is restorative to the planet and creates a climate fit for life.Mikhail is responsible for building internal leadership capacity, providing technical assistance to customers on their sustainability efforts, and creating external partnerships in sustainability.He served as 2016-19 Chair of the LEED Materials & Resources Technical Advisory Group for the US Green Building Council and is current co-chair of the Procurement Climate Collaborative at the Sustainable Purchasing Leadership Council. He co-authored the chapter on Plastics for Bruce King’s 2017 book, The New Carbon Architecture: Building to Cool the Climate.Previously, he served as manager to US environmental icon David Brower (an original member of Interface's "Eco Dream Team") and spent five years with Blu Skye Sustainability Consulting, building sustainable business strategies for Fortune 500 companies including Walmart, Staples, and Sony Pictures Entertainment.He holds a B.S. in Earth Systems from Stanford University and is a certified Biomimicry Specialist (Arizona State University).Learn More about Mikhail Davis and InterfaceLinkedin: www.linkedin.com/in/mikhail-davisInstagram: https://www.facebook.com/InterfaceWebsite: https://www.interface.com/Facebook: https://www.facebook.com/ecologicca/Youtube: http://www.youtube.com/@interfaceInstagram: https://www.instagram.com/interfacePinterest: https://www.pinterest.com/interface/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered air purification and smart building technology are transforming the way we live and work. In this episode of the Conscious Design Podcast, Ian Peterman sits down with Jenessa Olson, CEO of ecologicca, to explore how AI-driven air purification, data analytics, and sustainable building design are revolutionizing indoor air quality. They discuss how indoor air quality impacts health and energy levels, often without people realizing it. You'll learn about the science behind hydroxyl particles—nature’s own air purifiers—and how they remove pollutants, mold, and bacteria indoors. The conversation also covers how AI-driven air purification is making buildings healthier and more efficient, why smart buildings can cut energy costs by 30% while improving air quality, and what new 2025 air quality regulations mean for businesses, builders, and sustainable design.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Guest Intro  03:46 - The Birth of ecologicca & Air Quality Challenges   09:44 - Data-Driven Solutions for Cleaner Air  18:27 - Personal Health Data & Product Development  25:15 - Science Behind Clean Air Technology  37:28 - Future of Air Quality Innovation  43:20 - Collaborating for Sustainable Spaces & Final Thoughts  About Jenessa Olson and EcologiccaJenessa is a two-time founder and CEO of ecologicca, an IoT company connecting your health and environment. The company was initially born out of Jenessa's personal health struggles. Despite being at the peak of her health and fitness journey, she frequently fell ill with inexplicable flu symptoms. It was eventually determined that she was reacting to poor indoor air quality. Her travels revealed that this was a global problem, sparking her mission to improve health through environmental factors.Jenessa has a background in software and logistics, was a former professional runner for Team Canada, and holds a Master's in Business from Ivey Business School. She is passionate about social and environmental responsibility.Ecologicca is an IoT company building intelligence for the future of environmental health through deep data analytics at the intersection of HealthTech and ClimateTech.Their proprietary ecosystem integrates monitoring, air improvement, and data analytics, helping companies achieve regulatory compliance, decarbonize, and improve both environmental and human health. Additionally, their technology predicts future health outcomes based on air pollution data.Ecologicca's predictive environmental and health models are powered by their hardware products, making it easier for businesses to comply with increasingly stringent indoor air quality and energy efficiency regulations, such as ASHRAE 241 and 100, in a sustainable manner.Founded by two female industry veterans with 20+ years of experience at the intersection of technology and environmental health, ecologicca is driven by their passion, as both founders have experienced significant health issues linked to pollution.Learn More about Jenessa Olson and ecologiccaLinkedin: https://www.linkedin.com/in/jenessa-olson/Instagram: https://www.instagram.com/ecologicca/Website: https://ecologicca.com/Facebook: https://www.facebook.com/ecologicca/Learn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design."

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Paul Hickman, founder and CEO of Urban Ashes, about the untapped potential of urban wood recycling.Paul shares how urban wood waste has both environmental and economic consequences and explains how repurposing fallen trees can sequester carbon and reduce emissions. He discusses how Urban Ashes is building scalable recycling systems and partnering with municipalities to create circular economies that keep valuable materials in use. Additionally, Paul highlights the importance of providing career opportunities for formerly incarcerated and justice-impacted individuals, ensuring that sustainability efforts also contribute to social equity.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 Guest Introduction00:32 Paul’s Journey into Urban Wood Recycling04:41 The Birth of Urban Ashes & Defining Urban Wood08:13 Challenges & Opportunities in Urban Wood Utilization17:56 Scaling Urban Ashes & Industry Impact20:00 Embracing Imperfections & Collaborating with Municipalities33:36 Urban Mills, Municipal Partnerships & Tree Services37:48 Carbon Footprint, Sustainability & Dealing with Urban Tree Challenges44:42 Innovations & Future of the Urban Wood IndustryAbout Paul Hickman and Urban AshesPaul Hickman, founder and CEO of Urban Ashes, has over 25 years in the urban wood industry, transforming reclaimed wood into sustainable products. He began his career in the scenic arts as a designer, production, and project manager. Starting as a sign painter at 15, Paul developed a passion for design, blending salvaged materials with audio, video, and lighting elements. By 1992, he was leading design and production as graphics director at a national scenic arts firm.In 1998, he joined EcoTimber, contributing to early LEED standards in green building. In 2000, Paul launched his own design firm, specializing in sustainable materials and non-toxic finishes for residential and commercial furniture and spaces.When the emerald ash borer hit SE Michigan in 2002, he co-founded the original Urban Wood Project to repurpose the fallen trees. Later, he launched Urban Ashes as a manufacturer of picture frames and furniture, expanding nationally while creating jobs for formerly incarcerated and justice-impacted youth.Since 2019, Paul has focused on working with municipalities and other companies to establish urban wood recycling systems and increase the markets for urban wood to create social equity, economic diversity, and environmental sustainability across the country.Paul champions opportunities for disadvantaged communities, diverting wood from the chipper, and increasing carbon sequestration. Recognized as a thought leader, he shares his insights and experiences on circular economies, urban wood utilization, and carbon sequestration, inspiring sustainable practices for a more equitable world.Urban Ashes establishes recycling systems and builds markets to maximize urban wood utilization nationwide.Learn More about Paul Hickman and Urban AshesLinkedin: https://www.linkedin.com/in/paulmhickman/Instagram: https://www.instagram.com/urbanashesWebsite: https://www.urbanashes.com/Youtube: https://www.youtube.com/@urbanashesLearn More about Conscious DesignYouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while serving in the Peace Corps. A decade later, she turned that discovery into Kuli Kuli Foods, bringing this ‘miracle tree’ to 11,000 stores across the U.S. In this episode of the Conscious Design Podcast, host Ian Peterman dives into Lisa’s journey—from launching her first moringa product to scaling her brand nationwide. Lisa shares how she overcame retail challenges, built an ethical supply chain, and why sustainable superfoods like moringa are the future of nutrition. Whether you're an entrepreneur, a sustainability advocate, or just curious about how food brands grow, this episode is packed with valuable insights. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀00:00 - Introduction to Conscious Design Podcast 00:34 - The Origin Story of Kuli Kuli 02:33 - Building a Market for Moringa & Overcoming Retail Challenges 08:59 - Scaling a Superfood Brand: Product Development & Market Expansion 17:11 - Consumer Trends & E-Commerce Growth During COVID-19 23:40 - Ethical Sourcing & Sustainability: Building a Climate-Smart Food Brand 34:41 - Advice for Aspiring Entrepreneurs𝗔𝗯𝗼𝘂𝘁 𝗟𝗶𝘀𝗮 𝗖𝘂𝗿𝘁𝗶𝘀 𝗮𝗻𝗱 𝗞𝘂𝗹𝗶 𝗞𝘂𝗹𝗶 𝗙𝗼𝗼𝗱𝘀Lisa Curtis is the Founder & CEO of Kuli Kuli Foods, the leading brand pioneering the sustainable superfood moringa. Moringa is a protein-rich leafy green that is more nutritious than kale and offers anti-inflammatory benefits comparable to turmeric. Kuli Kuli’s superfood powders and snacks are sustainably sourced from African women and other small farmers worldwide and are sold in 11,000 U.S. stores.Lisa began working on Kuli Kuli while serving in the Peace Corps and has since grown it into a multi-million-dollar social enterprise. Before founding Kuli Kuli, she served as the Communications Director at Mosaic, where she led a team of six to grow the company from the ground up to over $5 million invested in clean energy. Previously, Lisa wrote political briefings for President Obama in the White House, served as a United Nations Environment Programme Youth Advisor, and worked at an impact investment firm in IndiaLisa has been recognized on the Forbes 30 Under 30 list and Inc. Magazine’s Top 100 Female Founders list. She has also been featured in numerous outlets, including The New York Times, The Wall Street Journal, and MSNBC’s Morning Joe.Kuli Kuli is the leading brand pioneering climate-smart superfoods like moringa in the U.S. Moringa is a naturally energizing green superfood packed with protein, antioxidants, and vitamins. Kuli Kuli offers the highest-quality, most sustainable superfoods by partnering with local entrepreneurs and sourcing directly from small farmers, with a focus on African and women-led social enterprises. Kuli Kuli’s superfood powders and snacks are available in 11,000 stores nationwide.𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗟𝗶𝘀𝗮 𝗖𝘂𝗿𝘁𝗶𝘀 𝗮𝗻𝗱 𝗞𝘂𝗹𝗶 𝗞𝘂𝗹𝗶 𝗙𝗼𝗼𝗱𝘀Linkedin: https://www.linkedin.com/in/lisamariecurtis/Instagram: https://www.instagram.com/kulikulifoodsWebsite: https://www.kulikulifoods.com/ 𝗟𝗲𝗮𝗿𝗻 𝗠𝗼𝗿𝗲 𝗔𝗯𝗼𝘂𝘁 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗗𝗲𝘀𝗶𝗴𝗻 YouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality.

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about how used coffee grounds are transformed into sustainable, reusable coffee cups and more.They explore the science behind coffee-based materials, how Coffee Kreis is reducing single-use plastics, and the business strategies behind sustainable innovation. Ricardo shares insights into subscription models for coffee shops, navigating sustainability regulations, and the exciting future of eco-friendly product design.Notable Moments:00:00 – Guest Introduction00:43 – The Origin Story of Coffee Kreis01:37 – Transforming Coffee Waste into Products03:14 – The Science Behind Coffee-Based Materials04:50 – Consumer Education and Product Lifecycle10:11 – Subscription Programs and Business Models14:24 – Expanding Beyond Coffee Cups21:50 – Navigating Regulations and Market Differences27:08 – Certification and Sustainability GoalsAbout Ricardo Garcia and Coffee KreisRicardo Garcia is an entrepreneur and IT consultant committed to sustainability. Through Coffee Kreis, he transforms recycled coffee grounds into sustainable, reusable, and compostable everyday consumer products, such as coffee cups.Learn More about Ricardo Garcia and Coffee KreisLinkedin: https://www.linkedin.com/company/coffee-kreis/Instagram: https://www.instagram.com/coffeekreis?igshid=YmMyMTA2M2Y%3DYoutube: https://www.youtube.com/channel/UCBr1zGnS4Te3i8Z82uSQb4Q/Website: https://coffeekreis.com/Facebook: https://www.facebook.com/coffeekreis/X: https://x.com/coffeekreisLearn More About Conscious Design YouTube Channel: http://bit.ly/3sG7VEiBlog: https://bit.ly/3kltV6sConscious Design Book: https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter: https://bit.ly/2U8IlMSVisit our website: https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

Would you wear clothing made from plastic party cups recycled into fabric? Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren’s journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she’s scaling her impact without traditional venture capital. In this episode, we explore the birth of The New Norm and Lauren’s journey from college to sustainable fabric, along with the challenges and innovations in plastic recycling. Lauren discusses how she scaled her operation, moving from building a machine in her garage to manufacturing at scale. She shares insights into sourcing and recycling ocean plastics into wearable fabric, the future of sustainable fabric, and how the company is pushing eco-friendly innovations. Finally, Lauren talks about navigating the startup ecosystem and how she’s creating a positive environmental impact without relying on traditional venture capital.📌 Notable Moments00:00 - Guest Introduction00:33 - From College to Sustainable Fabric: the birth of The New Norm04:48 - Challenges and Innovations in Recycling06:13 - Scaling Up: From Garage to Production08:56 - Sourcing and Recycling Ocean Plastics13:59 - The Future of Sustainable Textiles20:03 - Navigating the Startup Ecosystem29:28 - The Road Ahead: Scaling and Collaboration🎙️ About Lauren Choi and The New Norm Lauren Choi is the founder of The New Norm. While studying Materials Engineering at Johns Hopkins, she spent a summer building an extruder machine in her garage to recycle plastic into yarn.Since then, she has dedicated her life to scaling their recycling technology, building a domestic supply chain with manufacturing partners, and creating sustainable materials that are fully made in the U.S. The New Norm transforms party cups and ocean plastics into sustainable fabric.Globally, over 90% of plastics are not recycled. The New Norm addresses this issue head-on by specifically targeting plastics that are not commonly recycled within the existing infrastructure and transforming them into sustainable, wearable fabric.👕 Learn More about Lauren Choi and The New Norm Linkedin:https://www.linkedin.com/in/lauren-choi-thenewnorm/Instagram:https://www.instagram.com/thenewnormfabric/?hl=enWebsite:https://thenewnormfabric.com/💚Learn More About Conscious Design YouTube Channel:http://bit.ly/3sG7VEiBlog:https://bit.ly/3kltV6sConscious Design Book:https://www.amazon.com/dp/B09KNMN9BTJoin our Newsletter:https://bit.ly/2U8IlMSVisit our website:https://www.petermanfirm.com/We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular economy. Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful business opportunity. They explore how circular economy solutions can reduce waste while creating new revenue streams for businesses. Finally, they examine the future of sustainable food, highlighting what both consumers and businesses can do to drive meaningful change in the industry. Notable Moments: 00:00 - Guest Introduction 00:45 - Dan Kurzrock's Journey into Food Waste and the Birth of Upcycled Foods,Inc. 04:44 - The Scale of Food Waste and Industry Circularity 10:25 - Circularity in the Food Industry 20:20 - Global Perspectives and Tools for Tackling Food Waste 31:11 - Certifications, Messaging, and the Growth of Upcycled Foods 49:48 - Market Demand and the Future of Sustainable Foods 54:50 - Final Thoughts and How to Connect About Daniel Kurzrock and Upcycled Foods, Inc. Daniel Kurzrock is the founder and CEO of Upcycled Foods, Inc., a pioneer in upcycled food innovation and food system circularity. He holds a BA from UCLA, where underage homebrewing started it all, and a sustainable MBA from Presidio Graduate School. Upcycled Foods, Inc. (UP, Inc.) powers the B2B upcycled food economy with product development expertise,cutting-edge technology, and a growing portfolio of ingredient solutions, including ReGrained SuperGrain+®. Through its Upcycled Foods LabTM, UP, Inc partners with industry companies of all sizes to close the loop on undervalued supply chains, delivering products with exceptional taste, nutrition, and functionality that meet market and consumer demand. Learn More About Daniel Kurzrock and Upcycled Foods, Inc. (UP, Inc.) Linkedin: https://www.linkedin.com/company/upcycled-foods Instagram: https://www.instagram.com/regrained/ Website: https://upcycledfoods.com/ Learn More About Conscious Design YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." 🔔 Enjoyed this episode? Help us spread the word! 👍 Like this video → it helps more people discover sustainable solutions! What do YOU think? Should more companies adopt upcycled food solutions? Drop a comment below and let’s talk about it!

Revolutionize Your Living with CABN’s Net-Zero Modular Homes! Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living. Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in creating resilient, off-grid housing solutions. Notable Moments: 00:00 - Guest Introduction 00:32 - The Origin Story of CABN and Vision for Sustainability 05:45 - CABN’s Innovative Design and Off-Grid Capabilities 21:50 - Cross Laminated Timber and Precision Construction 27:42 - Business Growth, Customization, and Flexibility 31:38 - Resilient Solar Communities and Disaster Repair 39:59 - Global Expansion and Market Opportunities 45:01 - Housing as a Human Right and Future Goals About Alex Kelly and CABN Alex brings demonstrated experience in partnership, communications, and organizational strategy from a career in both the public and private sectors. Prior to joining CABN, Alex led the successful strategic firm, SALT, designing evidence-based, impactful solutions for clients in the transportation, healthcare, financial technology, retail, and charitable sectors. Alex holds an MSc from the University of London as well as a BAH from Queen’s University. CABN is a clean tech company revolutionizing housing and construction through sustainable materials,prefabricated components, rapid construction, and advanced solar energy systems. Learn more about Alex Kelly and CABN Linkedin: https://www.linkedin.com/in/alexandraskelly/ https://www.linkedin.com/company/cabn-co/ Instagram: https://www.instagram.com/cabn.co/ Youtube: https://www.youtube.com/@cabn./featured Website: www.cabn.co Learn More About Conscious Design  YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Together, we can make sustainable living a global reality. 

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design? In this episode of the Conscious Design Podcast, host Ian Peterman chats with Per Hassel Sørensen, founder of Podbike, about their innovative e-assisted four-wheel vehicle that’s redefining urban commuting. Per shares how his passion for cycling led to the creation of Podbike and dives into the challenges of designing a safe, efficient, and sustainable vehicle. You’ll learn about its unique features like the pedal-by-wire system, four-wheel suspension, and eco-friendly materials, as well as the journey from hand assembly in Norway to large-scale production in Czechia. Notable Moments: 00:00 - Guest Introduction 01:01 - Per's Early Passion for Cycling 06:36 - The Birth of Podbike and Prototyping 19:06 - Tackling Design Challenges 31:40 - Advancements in Comfort and Suspension 37:02 - Optimizing Motor and Wheel Design 48:16 - Testing for Compliance and Safety 54:42 - Expanding Markets and Production About Per Hassel Sørensen and Podbike AS Per Hassel Sørensen is the Product Developer, Founder, and R&D Manager at Podbike AS. He specializes in mechanical design, digital and analog electronics, including high-current and high-voltage systems, advanced Li-ion battery management systems, as well as other electric, mechanical, and hydraulic equipment. Per has been granted over ten patents for inventions spanning electronics, hydraulics, and mechanical engineering. Learn More about  Per Hassel Sørensen and Podbike AS Linkedin: https://www.linkedin.com/in/per-hassel-s%C3%B8rensen-77913b4/ Facebook: https://www.facebook.com/thepodbike/Instagram: https://www.instagram.com/thepodbike/?hl=en X:https://x.com/thepodbike?lang=en Website: podbike.com YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! What do you think about the future of sustainable transportation? Share your thoughts in the comments!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and recycled plastics. Learn how Nagami turns plastic waste into high-tech 3D printed architecture!. Manuel shares the inspiring origin story of Nagami, the challenges of scaling large-scale 3D printing, and their mission to promote the circular economy. If you’re curious about eco-friendly design, reducing plastic waste, or the future of sustainable manufacturing, this episode is for you! Notable Moments: 00:00 - Guest Introduction 00:38 - The Origin Story of Nagami 02:18 - From Research to Real-World Impact 15:01 - Scaling and Exploring New Materials 25:02 - Sustainable and Personalized 3D Printing 35:48 - Future Goals and Architectural Innovations About Manuel Jiménez García and Nagami Manuel Jiménez García is the co-founder and CEO of the robotic 3D printing and design brand Nagami, based in Ávila, Spain. He is also the co-founder of Automated Architecture Ltd (AuAr), a design-tech company specializing in robotically assembled housing based in London, and the founder and principal of madMdesign, a computational design practice also based in London. For over a decade, Manuel has developed a wide variety of projects focused on computational design, automation, and sustainable building methods, particularly large-scale 3D printing using recycled plastics. His work is part of the permanent collection at the Centre Pompidou (Paris) and has been exhibited worldwide in venues such as the Victoria & Albert Museum (London), Canada's Design Museum (Toronto), The Design Museum (London), the Royal Academy of Arts (London), the Zaha Hadid Design Gallery (London), and the Philadelphia Museum of Art. In addition to his practice, Manuel is an Associate Professor of Architecture at The Bartlett School of Architecture, UCL (London). He serves as the Programme Director of the MSc/MRes Architectural Computation (AC) and is the Unit Master of AD-RC4, both part of The Bartlett B-Pro. He is also the co-founder of UCL AUAR Labs and curator of Plexus, a multidisciplinary lecture series focused on computational design. Nagami was founded in 2006 by Manuel Jiménez García, Miguel Ángel Jiménez García, and Ignacio Veguera Ochoa. The company works closely with its partners to meticulously craft every detail, from early ideation through design, development, and production, with boldness and innovation at the core of every creation. The team at Nagami comprises architects, engineers, designers, researchers, and professionals from various fields specializing in technology, robotics, and sustainability. Together, they work daily to push the boundaries of imagination into uncharted territories. Nagami is a multidisciplinary team of brilliant minds with a shared goal: to create a new reality through 3D printing. Learn More about Manuel Jiménez García and Nagami Linkedin: https://www.linkedin.com/company/nagami-design/ Facebook: https://www.facebook.com/Nagami.DesignInstagram: https://www.instagram.com/nagami.design Youtube: https://www.youtube.com/channel/UCaDv9GWjlV9H6hk-RLIomSg Website: https://nagami.design/es/ YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network! Let us know in the comments what excites you most about sustainable 3D printing.

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans. 𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦 00:00 – Introduction and Guest Welcome 00:26 – Helge Olsen's Journey to Resqunit 01:44 – Understanding the Magnitude of Fishing Gear Loss 02:55 – Target Market and Product Application 05:09 – How the Backup Buoy System Works 06:38 – The Impact of Ghost Gear 12:02 – Challenges and Solutions in the Fishing Industry 22:43 – Global Expansion and Unique Use Cases 29:41 – Future Developments and Anti-Theft Features 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles. Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification. 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧 Linkedin: https://www.linkedin.com/in/trettolsen/ Website: www.resqunit.com Youtube:: https://www.youtube.com/@Resqunit ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen! Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time! Notable Moments: 00:00 – Introduction and Guest Welcome 00:36 – From Phone Cases to Composting Devices: The Birth of Lomi 03:10 – How Lomi Works and Its Role in Waste Management 10:35 – Launching Lomi: From Idea to Market & Market Insights 21:37 – The Future of Lomi, Urban Composting, and Waste Management 38:38 – Advancing Compostable Materials and Waste Management Innovations 49:23 – Education’s Impact on Sustainability and Exploring Biodegradable Solutions About Matthew Bertulli Matt is the co-founder and CEO of Pela Case & Lomi. The company is a certified B-corp, has Jay-Z's Marcy Venture Projects as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. Learn More About Matthew Bertulli & Lomi Facebook: https://www.facebook.com/meetlomi Linkedin: https://www.linkedin.com/in/mbertulli/ Instagram: https://www.instagram.com/getlomi/ Website: https://lomi.com/ Youtube:: https://www.youtube.com/channel/UC83AV0X4zbby3_s9pk5urcw ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity. Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency. Notable Moments: 00:00 - Introduction and Guest Welcome 00:39 - The Origin Story of Nostromo Energy 13:33 - Transforming Commercial Buildings into Grid Assets 18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems 28:20 - How Water-Based Energy Systems Cut Energy Bills 34:20 - Microgrids and Hybrid Energy Solutions 40:25 - Outstanding Energy Project of 2024: Nostromo’s Award-Winning Innovation About Yaron Ben Nun and Nostromo Energy Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources. Learn More about  Yaron Ben Nun and Nostromo Energy Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/ Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/ Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw Website: https://nostromo.energy/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy. Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and discusses how these recycled filaments can help lower the carbon footprint of 3D printing without sacrificing quality or performance. Additionally, you’ll discover how makers, engineers, and educators are embracing these innovative materials to create a more sustainable future in manufacturing. Notable Moments: 00:00 - Introduction and Guest Welcome 00:23 - The Origin Story of Filamentive 02:24 - The Shift to Sustainable 3D Printing: Prioritizing Recycled Filament 04:43 - How Open Loop Recycling Extends the Life of PLA and Other Plastics 15:55 - Overcoming Hurdles in 3D Printing: Circular Economy and Sustainable Use of PHA 28:42 - Carbon Footprints and the Future of Measuring Sustainability in 3D Printing About Ravi Toor and Filamentive Ravi Toor is the Managing Director of Filamentive, a leading UK brand specializing in 3D printing materials committed to environmental sustainability. The company was founded to address the need for increased use of recycled plastics in 3D printing and to alleviate market concerns regarding quality and long-term sustainability. Filamentive’s materials are trusted by educators, engineers, and makers worldwide, enabling thousands of 3D printer operators to reduce their environmental impact and move toward a circular economy. Learn More about Ravi Toor and Filamentive Linkedin: https://www.linkedin.com/in/ravitoor/ Instagram: https://www.instagram.com/Filamentive/ X: https://x.com/filamentive Website: https://filamentive.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

What’s Happening Underwater? Join the Fight Against Ghost Gear!  Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection.  Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen! Notable Moments: 00:00 Introduction and Guest Welcome 00:32 The Origin Story of Ocean Aid 05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear 10:11 How Sonar Technology Detects Underwater Hazards 15:46 Tackling Ocean Pollution with Advanced Technology 18:06 Addressing the Challenges of Lost Traps and Nets 21:46 The High Price of Lost Fishing Gear and Recovery Solutions 24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions 34:30 Addressing Shoreline Pollution with AI Technology About Ocean Aid Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods. Learn More About Andrew Polanyi & Ocean Aid: Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/ Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/ Website: https://oceanaid.ca/ 𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future! Notable Moments: 00:00 Introduction and Guest Welcome 00:28 The Origin Story of TIPA 01:41 Development and Launch of Compostable Packaging 02:52 First and Second Generation Products 03:48 Challenges and Innovations in Packaging 10:37 Market Position and Pricing 13:27 Focus on the Food Industry 16:21 Future Prospects and Conclusion About Daphna Nissenbaum  Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions. Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/ Instagram: https://www.instagram.com/tipacorp/?hl=en Website: https://tipa-corp.com/ Youtube:: https://www.youtube.com/@TIPAcorp FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings. Notable Moments: 00:00 - Introduction and Guest Welcome 00:26 - The Origin Story of Pretty Plastic 04:22 - Challenges and Innovations in Recycling PVC 06:50 - Product Development and Market Expansion 16:05 - Sustainability and Future Plans 34:35 - Conclusion and Contact Information About Pretty Plastic Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.  Learn More About Pretty Plastic Linkedin: https://www.linkedin.com/company/prettyplastic/ Instagram: https://www.instagram.com/we_are_prettyplastic/ Website: https://www.prettyplastic.nl/ Pinterest: https://nl.pinterest.com/weareprettyplastic/ ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy. Notable Moments: 00:25 The Origin Story of Woodley & Focus on Food Industry 03:34 Overcoming Marketing Challenges and the Impact on Sustainability 06:36 Growing Beyond Finland and New Market Opportunities 11:14 Innovations, Recycling, and Embracing a Circular Economy 14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics 19:05 Exploring Future Applications About Woodly® Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability. Learn More About Woodly® Linkedin: https://www.linkedin.com/company/woodlymaterial/ Instagram: https://www.instagram.com/woodlymaterial/ Website: https://woodly.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change. NOTABLE MOMENTS 02:32 - Consumer Trends and Building a Greener Economy 07:02 - Legacy Branding and Creating Impactful Brands 15:25 - Positive Psychology and Brand Influence 27:16 - Balancing Brand Actions and Building Strong Communities 34:54 - Understanding Customers and the Push for Sustainability This episode is perfect for both startups and established brands aiming to avoid greenwashing and build a profitable, eco-friendly business. Watch now for practical tips that will help your brand connect with today’s eco-conscious consumers, especially Millennials and Gen Z! ABOUT WILLOW HILL Willow Hill is an entrepreneur and award-winning Chief Creative Officer at the helm of building the purpose-driven brands of tomorrow. As the Co-Founder and Chief Creative Officer of Scout Lab, purpose driven agency of the year, her clients include Wix.com, Adidas, Venmo, and scaling startups such as Ritual, Maple, Hey Jane, and more. Priopurpose-drivenr to Scout Lab, she built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world via major global campaigns. Today she is an LP at the Airbnb Angels fund and angel investor in machine learning and AI. Willow is a global speaker on the future of sustainability and building brands for the next generation. Her repertoire of achievements include speaking at the Harvard Business School, being recognized as a Forbes Next 1000, and serving on the Dieline Awards jury among many others. Her work has been featured by Forbes, The Disney Channel, AdWeek, Nylon, Rolling Stone, and more. Learn more about Willow Hill and Scout Lab https://www.linkedin.com/in/willowh/ https://www.instagram.com/scoutlabco/ https://www.scoutlab.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House. David explains how using green technologies and materials you might not expect can make architecture more sustainable. He also discusses the bigger picture, including the need for better environmental practices and the limits of current economic models. Watch to find out how David’s ideas are helping create a greener future for building design. Notable moments: 0:53 - David Hertz’s Background and Environmental Work 03:57 - Using Recycled Materials in Building Design 08:20- The 747 Wing House and Sail House 17:58 - Green Technologies and Local materials 23:34 - Challenges and Future of Green Architecture 48:30 - David Hertz’s Resilience Foundation and Global projects About David Hertz David Hertz is an Architect, inventor, and educator. He is known for his work in sustainable architecture and as an early innovator in developing recycled building materials. David has been working at the edge of sustainability and the forefront of regenerative architecture for 40 years. As a systems thinker, he engages in various fields through design and believes in expanding the conceptual limits of architecture. David taught sustainable design and mentored students at his alma mater, SCI-Arc, as well as Art Center College of Design, Yale, and USC. In 2016, David founded Skysource to democratize water, and his efforts culminated in winning the Water Abundance XPRIZE in 2018 and the Cooper Hewitt, Smithsonian Design Museum's National Design Award for Climate Action in 2022. Learn more about David Hertz and David Hertz Architects and Skysource https://www.linkedin.com/in/david-hertz-faia https://www.facebook.com/davidhertzarchitects/ https://www.instagram.com/davidhertz_studioea/ https://davidhertzfaia.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry. Notable Moments: 00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products 4:09 Sustainable Tattoo Products And Manufacturing Partnerships 9:44 Certification And Testing Of Tattoo Products 16:54 A Focus On Product Testing And Development 21:45 Industry's Challenges And Solutions About Good Judy Inc.: With the largest variety of certified compostable and biodegradable tattoo supplies, Good Judy makes it easy for tattoo artists to choose responsibly made supplies. Offered at affordable prices, we are committed to doing the work so ditching the plastic feels like a relief not a burden. Learn more about Ryan Hanna, Lee D'Angelo and Good Judy Inc.: https://www.linkedin.com/company/good-judy-inc  https://www.instagram.com/goodjudy.ca  www.goodjudy.ca  Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ Want to be a guest? Visit: https://bit.ly/3BetCkf Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ Find us online: YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future. Notable Moments: 00:48 B Corp certification in the fashion industry  5:00  Circularity in the apparel industry 10:44 Sustainable materials and fashion design 19:07 Clothing focused on stretch and customer experience 23:41 Education as key to change About Nancy Taylor: Global Apparel Executive Nancy Taylor is an influential leader known for her visionary approach to combining fashion with sustainability. Her commitment has significantly impacted Lolë's strategic direction, aiming to foster both environmental responsibility and consumer connection. Learn more about Nancy Taylor, Lolë Brands and époque évolution: https://www.linkedin.com/in/nancy-taylor-b839198/  https://www.instagram.com/lole/  https://www.instagram.com/epoqueevolution/  https://www.lolelife.com/ https://epoqueevolution.com/  Want to be a guest? Visit: https://bit.ly/3BetCkf We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!