Eric Lanel

Constructing Brands is a business podcast hosted by Eric Lanel. It has 55 episodes, with the latest published October 2024.

The Constructing Brands Podcast, hosted by industry marketing expert Eric Lanel, features insightful conversations with leaders and innovators in the built environment. Eric explores the strategies, challenges, and success stories behind iconic brands through captivating interviews. Each episode provides listeners with an understanding of the difficult decisions made by these leaders, how they approached those decisions, and what they would have done differently. The podcast focuses on the art and science of building powerful brand identities, covering topics such as brand positioning, customer experience, brand storytelling, and the impact of emerging technologies. With a focus on actionable insights, the podcast equips listeners with valuable knowledge and inspiration to elevate their brands and stay ahead in today's competitive marketplace. Whether you're a marketer, entrepreneur, or brand enthusiast, if you want to hear insights from the people who have "been there, done that," thi

business ·en ·55 episodes