Coworking Europe Podcast

PODCAST · business

Coworking Europe Podcast

The Coworking Europe Podcast covers the news and interviews of the leader of the Coworking and Flex Spaces in Europe, industry and thought leaders, experts in new working and urban models, passionated founders, and more.

  1. 61

    #75 The Rise of Managed Office: Why Flex Office Is Entering Its Next Phase

    #75 The Rise of Managed Office: Why Flex Office Is Entering Its Next Phase by SocialWorkplaces.com

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    #74 Insights from MIPIM: “The question is no longer whether flexibility is needed. It’s how to implement it in the best way.”

    Each year, MIPIM in Cannes gathers thousands of developers, investors, and workplace innovators from around the world. To better understand how the perception of flexible workspaces is evolving within the real estate sector, we spoke with Gaël Lebreton, Head of Design at Deskeo, part of the Newmark group. Deskeo operates around 100,000 square meters across 70 buildings, primarily in Paris and Lyon. The company functions through three main branches: Managed Offices, Design and Build, and a Hospitality subsidiary. They serve tenants directly, partner with landlords through management contracts, and operate white-label spaces.

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    #73 Insights from MIPIM: "Some years ago, landlords saw flex operators like Second-Class tenants. Now they see us as partners"

    Every year, thousands of developers, investors, city leaders, and real estate professionals gather in Cannes for MIPIM, one of the most influential global events for real estate, urban development, and workplace innovation. This year, we had the opportunity to speak with Ewelina Kałużna, Managing Director of Business Link, to discuss how the role of coworking and flexible workspaces is evolving within the real estate industry. Business Link is a flexible workspace operator fully owned by Skanska, one of the world’s leading project development and construction groups. In Poland, Business Link operates across four cities and supports more than 300 companies.

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    #72 How to make coworking/flex office the obvious option for anyone in the hybrid working era? (CWE25)

    Opening panel of the Coworking Europe 2025 conference (Berlin, Nov 19-20) with the top International coworking players: Paulo Dias, CEO Europe IWG Dan Zakai, Co-founder Mindspace Rebecca Nachanakian, GM Continental Europe & Middle East at WeWork Christophe Courtin, Founder Flex-O/SaasOffice Yvan Maillard, MD Continental Europe Industrious Moderated by Jean-Yves Huwart (Coworking Europe's founder)

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    #71 C20 Podcast - Why is Coworking growing faster in the UK than elsewhere? (Guest: Zoe Ellis-Moore)

    #71 C20 Podcast - Why is Coworking growing faster in the UK than elsewhere? (Guest: Zoe Ellis-Moore) by SocialWorkplaces.com

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    #70 Yotam Alroy - The Mindspace Story

    Mindspace is one of the biggest coworking operator in Europe, with dozens of locations spread across Germany, The Netherlands, the UK, Poland, Romania or Israel. It is also one of the few pure international brand. Yotam Aroy is the co-founder of Mindspace. during this conversation with Tom Sleigh, from Colliers, Yotam will go through many of the steps that led to transform Mindspace into the coworking giant it is today.

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    #69 Hospitality Industry as a Model: What can coworking professionals learn? (CWE24)

    Recording of the panel held in Sofia on November 2024, at the Coworking Europe 2024 conference, entitled "What hospitality industries can teach coworking and how can coworking become part of the family?" Coworking is about people and care, not just about the facility. Hotels and restaurants have centuries of experience in hosting, and coworking operators are increasingly seeking staff with hospitality experience. Why is this, and what can coworking learn from the hospitality industry? What does hospitality truly mean, and how can it be applied to the workspace environment? What does a smile represent? How can we cultivate behaviors focused on personal service and care? How do we anticipate the needs of our clients? When recruiting, how can we identify the right skills? What level of service is appropriate to match the promised value for money? This panel, composed of experienced professionals who have worked in both hospitality and coworking, will help us explore the similarities and key insights that can transform flexible workspaces into places of genuine experience and personal satisfaction. Panelists : Patrick Aström (Helio Coworking), Kristelina Staykova (Entract127), Maria Piovano (The Social Hub), Elena Monserrate (Uncommon)

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    #68 (AI Gen) Dynamic Brokers and Rising Employee Demand Propel Coworking Space Expansion in France

    Coworking spaces in France are proliferating rapidly, particularly in regions with dynamic real estate markets characterized by high transaction volumes and a robust infrastructure of real estate services. This trend is extensively analyzed in the "8ème édition du Baromètre Arthur Loyd," which reveals that areas like Gironde, Rhône, and Bouches-du-Rhône are hotspots for coworking growth due to their mature tertiary real estate markets. These regions benefit from the presence of a diverse professional community and high levels of commercial real estate activities, which provide the necessary environment for coworking spaces to thrive. The demand for these flexible workspaces is increasingly driven by companies and employees seeking adaptable work arrangements, highlighting a shift towards more dynamic work environments that cater to both individual and corporate needs. In metropolitan areas where demand for office space is high, coworking spaces offer a practical solution by providing flexible leasing terms and a community environment that appeals to modern workers and companies.

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    #67 (AI Gen) Bavaria’s Shift - The Impact of Hybrid Work on Mobility and (Flex) Office Use

    This AI generated podcast summarize the Study “Längerfristige Auswirkungen von New Work auf die Mobilität der Menschen in Bayern”, published via the Bavarian Business Association at vbw-bayern.de and in PDF format. The findings suggest a cautious approach among Bavarian businesses when it comes to integrating coworking into formal hybrid work policies. This hesitancy contrasts with trends in other European markets, where coworking is increasingly being recognized as a bridge between office and remote work — especially in secondary cities or for decentralized teams. It also emphasize on the fact that despite the rise of hybrid work, coworking remains a fringe option among Bavarian companies, with only 3% offering access to coworking spaces as part of their flexible work policies.

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    #66 Recruiting the best team to operate a Coworking space (CWE23)

    Coworking is a hospitality business where human service and interaction remain a key part of the value provided to the member How to determine the perfect job description in 2023? – What are the functions to be covered? – Is multi-tasking the golden criterion to emphasize or should one move away from it? – What are the soft skills that should be given the highest priority in 2023? How to deal with the departure of key people to whom the community is attached and who embodies the space culture? – Should hospitality and sales responsibilities be assigned to the same individuals? If not, why and how to deal with it? – Can one remotely manage coworking operations? – In what ways can coworking operators attract and retain talent? – How are operators implementing internal mobility programs to enhance the skills of their teams? – Is part-time employment a viable option? Is it advisable to hire talent from within the local communities? All those questions and more will be addressed by best-in-class operators who will share their experience and tips. Naiara Chaler (Attico) Benjamin Nick (Unicorn), Alexandra Livesey (Clockwise), Jamie Apostolou (Second Home). Moderated by Suzanne Murdock, Co-Founder The Hub Newry

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    #65 Acquiring another coworking space (CWE23)

    A focus on how to create a successfully merged entity looking at strategies, best practices, and considerations for successfully merging between coworking operators, including navigating cultural differences, operational integration, member retention, branding, legal and financial considerations, leadership, and lessons learned. Recorded at Coworking Europe 2023, in Porto. Joao Simoes (IDEA Spaces), Thom Wernke (StartDock).

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    #64 Coworking Community buidling and best practices (CWE23)

    To what extent is the community manager and the hospital vibe the best asset of a coworking space? – What are the most effective tips and tricks to create a socially engaging environment within a coworking space? – How to determine the right set of values? – How can one encourage meaningful connections and interactions among members to foster a sense of belonging and shared purpose? – Are there specific activities or initiatives that have been successful in promoting a vibrant and inclusive community within coworking spaces? – How to balance the need for social interaction with the varying preferences and work styles of different members within coworking spaces? – How can community managers ensure that information flows smoothly and that members are well-informed about events, opportunities, and initiatives? – Do you actively involve members in shaping the coworking community and fostering a sense of ownership and empowerment? – How do you teach your team to address conflicts or challenges that may arise within the community, while maintaining a positive and supportive environment? – How do you assess the success of your community managers’ efforts in creating a socially enabling environment and fostering a sense of common purpose? – What metrics or indicators can be used to evaluate the strength of the community and the level of member engagement? – How can technology and digital platforms be effectively leveraged by community managers to enhance community engagement and communication? Cecilia Berglund (Baltigruppen), Nikolay Bonev (Campus X), Robert Beddries (Betahaus Hamburg), Maria Svensson Wiklander (Gomoronn). Moderated by Claire Carpenter, Founder of Creatingconnections.org

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    #63 Shared profits, managed services, franchising - Best partnership models with landlords? (CWE23)

    Shared revenues, profit sharing, co-financing, management agreements, franchising… Many legal asset-light options exist nowadays to lower the financial risk and build partnerships with landlords. Partnerships with landlords can speed up coworking brand’s expansion while it can also be a very effective way for Real Estate operators to enter the world of flexible services, making their facilities more appealing to future tenants. During this panel discussion, participants will share their experience with implementing the different models, underlining the advantages from the Property owners’ perspective. – What are the main differences between the different models? – Why sign up with a coworking franchise brand rather than sign up for a profit-sharing agreement? – How to assess the proper added value of flexible services and amenities in a building? – What share of the total revenue generation can or should it represent, as opposed to traditional leasing revenues? – How can the right balance be found between short-term gains and long-term costs? – What are some common legal pitfalls to be aware of, and how can they be mitigated? – How can operators effectively communicate the value and benefits of coworking spaces to conservative landlords who may have limited familiarity with the concept? – What level of guarantee should be reached to initiate a productive discussion with a conservative landlord? – How can coworking operators proactively address potential challenges or conflicts that may arise during the lease agreement, ensuring a smooth and successful partnership with the landlord? This conversation will focus on the practices and arguments that maximize the chances of reaching a mutually beneficial agreement between a landlord and an operator. John Milhado (Office Improvers), Ian Chitsungo (VentureX), Romain Mefret (Bureaux&Co), Ashok Balabhaskarane (Wojo). Moderated by Emma Swinnerton, Head of Flexible Workspace EMEA at Cushman & Wakefield. Recorded at the Coworking Europe 2023 conference, in Porto.

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    #62 Addressing the Digital Nomads market - Portugal Example (CWE23)

    Portugal has become a magnet for digital nomads who more and more consider long stays in the country to enjoy the Portuguese lifestyle. This growing population of international workers needs to integrate into the local economy. What are the best practices and best approaches to do so seen by Portugal experts and practitioners? The conversation will be the opportunity to go through it addressing all the benefits and challenges. Here are some questions the participants will be asked: What initiatives can coworking spaces implement to help integrate remote and hybrid workers into local communities? Should coworking spaces actively communicate about the net economic benefits that international workers bring, or should this remain a task for the authorities? How important the positive economic impact can be for the local economy? Could it bring international new opportunities for Portugal workers, SMEs, and startups? Can coworking spaces provide safe spaces for skilled refugees seeking to join the workforce? What role do language support and communication play in facilitating the integration of foreign digital nomads? How can coworking spaces measure the success of their efforts in integrating foreign digital nomads? The rise of remote work and hybrid work models has enabled workers to break free from the constraints of location and work from anywhere. However, as the number of remote workers continues to increase, new challenges have emerged. Gonçalo Hall (Digital Nomad Association Portugal), Ines Petiz (Synergy Cowork), Debora Nabais (Second Home) Moderated by Julianne Becker, Co-Founder and Managing Director of Coconat Recorded at the Coworking Europe 2023 conference, Porto (November 2023)

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    #61 Coworking in Ukraine in times of war (CWE23)

    Recorded in Porto, at the Coworking Europe 2023 Conference, on November 29th. A testimonial on the challenges and triumphs of managing and growing a coworking business in war-torn Ukraine. With : - Ilia Keniigshtein (Creative States, Ukraine). - Anastasiia Gavrilova, Board member of the Ukrainian Coworking Association - Team Lead Ukrainian chain NAT COWORKING - Anastasiia Kachan, co-founder and Supervisory Board Member, Ukrainian Coworking Association. - Vika Zhurbas, Ukrainian Coworking Association The Keynote file can be downloaded on https://socialworkplaces.com/product/coworking-in-ukraine-2023-cwe23/

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    #60 "Updating the coworking community concept in the early 2020's" (12/2021)

    This session is a panel recorded on December 2nd, 2021, during the virtual Coworking Europe Conference. Title : "Updating the coworking community concept ? - How to create human chemistry, senses of sharing, belonging and the right contacts friendly environment" Community has long be said to be at the core of the coworking experience. Feeling part of a community come though through weak or strong links. Create the right atmosphere to sparks human contract is more an art than a science. What are the tricks and tips ? How to develop the right storyline to which members feel connected ? How to install a feeling of being surrounded with peers with whom it's good to have fun and/or fruitful business conversations ? Participants : Zsofi Toth (Puzl Coworking, Budapest) Suely Figueiredo (Talent Garden, Vienna) Michala Hrnčiarová (Coworking Cvernovka, Bratislava) Vika Zhurbas (Coworking Ukraine, Kiev) Moderated by Candela Fonte, Salto

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    #59 Coworking And Shopping Malls - A Love Story For The Coming Decade? (2/2021)

    We are seeing more spaces in shopping centres. And shopping centres owners are more and more looking to integrate coworking spaces within their walls, while they look for more diversification, as e-commerce takes an ever greater share from the traditional retail sector. Why? How? How much? What are the challenges? In this discussion, we will look for the perspectives of both the Shopping Centres' owners and the coworking operators. With Tom Whittington (Director of Retail & Leisure Research at Savills), Caroline Meeder (Head of Department Office and Residential Management ECE), Clément Goutagny (Head of Innovation & Business Development at Mercialys)

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    #58 Where does Flexible Workspace go next ? Human, Physical & Digital (James Rankin, Instant Group)

    Keynote - Latests data and trends on the Coworking Industry in Europe, by James Rankin (Instant group). Presentation given on December 1st, at the Coworking Europe 2021 Virtual gathering.

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    #57 How independent coworking operators can develop singular strategies in a consolidating market?

    Panel - Bigger players, international operators, new providers profiles coming from other industries are entering the coworking playground. Have independent operators, active locally for some years, have an advantage? As the coworking demand is growing, is the tide rising all ships, bog or small? Or are there specific strategies and approaches to be put in place in order to create specificities? Is the future for independent spaces local boutique offering and an even stronger effort to build community identities? Or can independent operators be as ambitious and anyone, locally or nationally? The panel is supported by LiquidSpace. https://liquidspace.com/ With Manuel Zea (Coworking Spain, Madrid), Stefan Yazzie Herbert (House of Bandits, Vienna), Claire Carpenter (The Melting Pot, Endiburgh), Ricki Dorman (LiquidSpace, San Francisco).

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    #56 How can coworking providers accommodate from 10% to 50% of corporate employees?

    Companies are rapidly embracing hybrid working models and reconsidering the office capacities they need. A growing number of them are turning to flex workspace operator to propose flexible solutions letting them optimize the management of square meters while proposing more activity based workplace solutions and comfort. The session was produced during Coworking Europe 2021 Virtual on Dec 2, 2021, and is supported by Upflex. https://upflex.com/

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    #55 Why flex workspace is today a must for Talent Recruitment? (Supported by myhive Slovakia)

    How Flex Workspace and coworking access shall become a must in the toolbox of HR and recruitment managers at the time of the distributed workforce. No flex and human hospitality driven solution available, no or less appeal to attract future talents ? With : Adrian Bodis (Immofinanz / myhive) Michal Rudzinsky (108 Agency) Jakub Fekiac (Edgar Baker) Supported by https://myhive-offices.com From Bratislave, Slokavia, recorded on December 2nd, 2021, at Coworking Europe 2021 Virtual.

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    #54 Market-Insights / Which requirements have changed among prospective tenants post-pandemic?(AOC)

    What corporate companies are already planning now and how operators should prepare for the increased demand for flex office solutions. By the Frankfurt based experts of AllOfficeCenters' co-founder Thomas Schulz. Presented at Coworking Europe 2021 Virtual, on Dec 1st.

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    #53 Learning from the Coworking reinvention in a time of Covid (by Mark Gilbreath, LiquidSpace)

    Mark Gilbreath is the CEO of LiquidSpace, one of the largest real-time flexible office spaces network. LiquidSpace is a partner of Coworking Europe 2021 Virtual. Mark gave this fascinating presentation over the evolution and innovation within the coworking and flexible workspace market (Dec 2, 2021). The worl of work is re-inventing everywhere.

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    #52 Vibration Workingshare : "We open our coworking spaces in between big cities"

    Gamedy Mbaye is the COO of Vibration Workshare, an independent coworking operator based in Fribourg, a 40.000 inhabitants town in between Lausanne and Bern, two major urban areas of Western Switzerland. The Swiss public transportation is worldwide famous for its punctuality and effectiveness. Hence, it makes a lot of sense to settle coworking spaces between bigger cities. A coworking member can meet a partner or customer anytime in one of the metros located closeby. Founded in 2017, Vibration has since then opened up three additional locations, in Neufchâtel and Vevey, two other towns at the crossroad of bigger urban areas. Gamedy Mbaye is confident for the future and plan to grow the network of spaces further as the awareness regarding the coworking services and alternatives to daily commute to big city centers related to a presence at the head office are better known in Switzerland, after the Covid pandemic.

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    #51 GCUC North America - "Aggregators will play a big role in structuring the coworking market"

    GCUC is the most important network of conferences on coworking and GCUC is a sister conference of the Coworking Europe conference (edition 2021 to take place in Vienna, on Dec 1-2). Liz Elam has initiated GCUC almost 10 years ago and has built a huge insight regarding the development of the industry in the US and in the World. The GCUC North America conference 2021 is taking place in New York City on September 27-28-20. The event will be live streamed and Coworking Europe viewers can get a 30% discount using the code "EUROPE". https://na.gcuc.co This is the opportunity to discuss with Liz Elam about the hot topics of this year North America conference and what, according to her, will be some of the main drivers in the US coworking market in the (almost) post-pandemic era.

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    #50 Officenter (BE): "Regional flex offering works: we are growing our network to 16 locations!"

    Officenter is one of the most important regional flexible office operators in Belgium. The company is opening up 7 new centres, to grow the network to 16 locations in total, thanks to the support of local investors. The model of regional flex offering proved to be valid. A discussion with Christa Joucke, Managing Director at Officenter.

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    #49 The MatchOffice 2021 Europe Coworking Survey - Analysis with Olga Fomenko, Marketing Dir.

    MatchOffice just released its 2021 Survey covering the situation of the flex workspace industry in Europe. The Covid-19 crisis has had a dramatic impact on the operators, with some differences between countries. The future might though be very bright. Discussion with Olga Fomenko, Marketing Director at MatchOffice.

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    #48 MindPark: "We are now asked to take in charge the management of whole new buildings"

    Sanna Ekström is the co-founder of MindPark, a coworking operator more than a decade active in the Southern part of Sweden. The company which started in 2008 as a simple café in the small city of Helsingor, on the shore opposing the Danish capital Copenhaguen, operates now 4 coworking locations and is one of the most visible brand in the region. The company has lately signed up with a major property developer to run a big slice of a new building to be constructed in the outskirt of Gothenburg, the second largest city in Sweden. More and more, the coworking company is asked by property owner to take in charge the management of the ground floor, the restaurant and café, if it is needed around the block and well as the reception, some facility management elements and more. The service is growing more and more complex, observe Sanna Ekström, although the coworking, hospitality and community management part is what remains the most important revenue generator for Mindpark, which has is attached to the usage of their brand. Those deal are more and more needed in regional areas, and not only in the main city centers.

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    #47 "The European coworking market needs more consolidation" - Davide Dattoli, Talent Garden

    Talent Garden is one of the most important international coworking brands in Europe. The Italy based company has locations in operations in Austria, Denmark, Ireland, Italy, Lithuania, Romania and Spain. The operators just announced the opening of a new facility in Lille. Davide Dattoli, Co-founder and CEO of Talent Garden, is among the most important figures of the international scene. A discussion with the energy behind TAG's expansion.

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    #46 EDGE - A Smart Building Developer To Expand Its Coworking Brand And Services Internationally

    EDGE is a Holland based developer of smart building. Recently, the so called EDGE Building in Amsterdam was awarded the title of greenest and most efficient building in the world. As one hears a lot about landlords developing their own coworking brand, we see now real estate developers following the same way. EDGE has amplified its efforts to install cutting-edge technologies to make facilities greener and healthier. EDGE is also investing now in the hospitality service side, with EDGE Workspaces, the company's flexible workspace brand. After Amsterdam, EDGE Workspaces just opened up a new location in Berlin. We will discuss with Vivian Suhr about the international plans of EDGE and EDGE Workspaces.

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    #45 "Rules of residence in Greece are considered to be soften to boost co-living and remote working"

    Haz Memon is the founder of Swiss Escape a co-living and coworking company running operations in Switzerland and and in Crete. Haz is also involved in Co-Living Hub, an association of 250 Co-living operators across the world. The pandemic has had a huge impact on the demand, he says. Employers are now coming into the games. While we had mainly guests coming from international background, in Valais, where we operate a location, the proportion of Swiss Guests has jumped from 10 to 70% in the last year. The travel bans played a role, but not only. Now, companies are investigating how to implement remote working more systematically and temporary locations with co-living facilities are options among others. In Greece, things go even further. The government wants to become a permanent destination for remote workers. The Greek government is even exploring the opportunity to adjust the current law of residency to boost the demand of foreign workers aiming at working from the country for long duration. That could come through tax cuts, among other things.

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    #44 "We raised €1 million and plan to open 30 locations in Sweden"

    Niclas Söör is the founder of DoSpace, a coworking operator born in Linköping, Sweden, in 2017, and which today operates 7 locations in 4 different cities. Despite being the 5th largest city in Sweden, Linking remains small by some standards, with 160.000 inhabitants. DoSpace has found is niche market in the area where demand is different than what one will have in bigger cities, such as Stockholm. "We have a lower audience of freelancers in the region", says Niclas Söör. This niche has a big potential, though. DoSpace just raised about 1 million € to fund its expansion. The company wants 30 locations by 2026. Despite the pandemic, the demand will rise, does he expect.

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    #43 "No more plexiglass, no more social distance: coworking life is back in vaccinated Israel!"

    Nir Kelner is CEO of Brain Embassy, a coworking brand operating in Tel Aviv, Warsaw and Antwerp. Israel is the most Covid19 vaccinated country in the world. 90% of the capacity is now filled, explains Nir Kelner. The waiting list for hosting events is getting longer. We see new profile of prospect, with companies which gave up their office and now are putting their head office in coworking spaces. Hybrid working, between the home and the HQ, becomes a reality in a growing number of companies. And there is no more plexiglass and social distancing measures. We shake hands and give hugs again. Live is almost back to normal.

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    #42 What does it take to digitise building operations and turn them into platforms of services?

    The purpose of the discussion is to have an overview of what are the possibilities to integrate more and more technologies into buildings to transform them into digitized service oriented assets. With years and years of experience in the flexible workspace industry, Essensys has seen the development of a growing number of technologies and enablers supported by new online services and tools.

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    #41 Nooka - The tiny house of Coworking

    Will we have tiny-coworking spaces soon like we have tiny houses ? It could be. Nooka has created "coworking" containers for just a few people, that are movable to any place. Could it open a whole new coworking segment in the market, answering some remote workers needs ? Discussion with the Sergiu Babasan, based in Cluj (Romania) manager at Nooka.

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    #40 The Melting Pot (Edinburgh) - Shut down and rebirth, a story of coworking resilience

    Claire Carpenter has been operating The Melting Pot in Edinburgh for many years. The Covid19 crisis forced her to shut down. Just a few months later, Claire is re-opening within a new location (better and nicer) showing how resilient independent coworking operators can be. A discussion about the practicalities of reboot, motivation and keeping the faith in the business that no pandemic can kill.

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    #39 The Flex Workspace industry might have been hurt harder than we think, in 2020-21

    Eduardo Salsamendi is the president of ProWorkspaces, the Spanish association of flexible workspaces. Olga Fomenko is the Head of marketing for MatchOffice, one of the most important online booking platform for coworking spaces and meeting rooms in Europe. Both organisations released a report on the market data for the flex workspace industry, for Spain, in collaboration with Cushman & Wakefield, as well on an international level, from the user's perspective. The least one can say is that the drop in take-up and contract duration has been very steep. The coworking market seems to have been hit even harder than one might have thought. A conversation on the charts and forecasts with the publishers of both studies, available on https://socialworkplaces.com/knowledge-center/.

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    #38 In Lebanon, Coworking helps to re-boot an economy of resilience - Berytech, Beyrouth

    Ramy Boujawdeh is the managing director of Berytech, one of the biggest network of incubation services for entrepreneurs and coworking services in Lebanon. One of their three locations in Beyrouth was destroyed by the explosion of August 4, 2020. Hope is there, though, and they are developing the concept of "resilience innovation".

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    #37 Interview With Reeves Wiedeman, Author Of Billion Dollar Loser On The Rise And Fall Of WeWork

    WeWork has been, and still is to some extend, the most global coworking champion. One of the most valued startup in the world, the breakneck expansion was not without damages. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork's CEO built and grew his company along with Neumann's relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools. Interview with Reeves Wiedeman, journalist at the New York Magazine and author of "Billion Dollard Loser", the epic story on WeWork.

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    #36 "Provide workers with workspaces closer to their home is today's big need" - A. Kapic, IWG

    Alisa Kapic is the VP Sales Northern Europe of IWG, the mother company supervising major Flex and Coworking brands in the world such as Regus, Spaces, Basepoint or Signature. Nowadays, with 3.400 locations around the world, IWG is by far the biggest provider of flexible workspace solution on the planet. It also was one of the first mover towards a multi-brands strategy in the field of coworking, in order to address the rising different segments one see surfacing in the market, from freelancers to corporates. Today, has one moves into the post-pandemic times, the work culture is embracing the models employees have experienced during the lockdownin a more sustainable way. And one of the main challenges to be addressed by employers is to provide workspace solutions for their workers located closer to their homes.

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    #35 "We will soon have the most distributed coworking offering in the city of Berlin" - Unicorn

    Inga Kayademir is the COO of Unicorn, one of Germany's most important coworking player, with 20 locations spread around Berlin, Munich, Cologne or Potsdam. The company is coming out of the Covid-19 crisis stronger. They manage to keep most of their members, raised money and kept their plans to open new locations. It's in Berlin that Unicorn is likely the most ambitious. "The capital is a very dynamic ecosystem and we work on opening locations in every district of the city. We will complete two new locations in the coming six months, making us the biggest coworking operator in the city by the number of spaces", explains Inga Kayademir. With 60 people on the payroll, Unicorn is putting in place a recruiting and training process where barista's, for instance, play an critical role to federate the communities of people within each spaces, and between locations.

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    #34 "We integrate IoT within the coworking business" Alessandro Nacci, Sofia Locks

    Alessandro Nacci is the CEO of SOFIA Locks (technology partner of ISEO), an Italy based company developing IoT (Internet of things) related smart access solutions. They have been focusing a lot, lately, on the coworking industry as technology allows to flexibilize office and real estate assets. "Coworking and Coliving services is a very important area of development for modern access and wireless technologies", says Alessandra Nacci. The company works closely with ISEO, one of the most important key and locking systems producers in Europe, with more than 50 years experience. Sofia develops the software part and relies on ISEO's hardware to integrate the whole solution. "Our solution is integrated with a management platform supporting the business operations and business intelligence needs of the operators", adds Alessandro Nacci. "We can for instance support dynamic pricing for room bookings." The Italian coworking giant Talent Garden is among Sofia Locks' important customers.

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    #33 "Our coworking activities grew twentyfold in 6 years thanks to Lisbon's sex appeal"- Idea Spaces

    Joao Simoes is the co-founder of Idea Spaces, a Lisbon based coworking operator which started its activities in 2014 within a 400 m2 big space. Six years later, Idea Spaces is soon to open a third location, cumulating a total of 10.000 m2 surface under coworking management. "The strategy initiated in the early 2010's to make Lisbon a magnet for tech and foreign talents clearly delivered. The quality of life, the cost of living, the culture, food, climate has transformed Portugal into a great place to gather teams for international scaling up tech companies looking for talents. It's easier for a Finnish startup to open a brand in Portugal to lure qualified foreign developers or marketing experts than to make them move to Helsinki. And from that perspective, coworking spaces like ours is perfect, as it brings the team directly into the local community and ecosystem, while allowing them to scale up rapidly"; explains Joao Simoes, for whom the work on the community and networking is critical.

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    #32 "The international TechHub franchise will keep going!" - Viesturs Sosars, TechHub Riga

    Viesturs Sosars is the co-founder of TechHub Riga. The tech coworking and incubator was launched eight years ago and since then played a major role structuring the Latvian tech and startup ecosystem and connecting it with the international tech scene. Named after TechHub London, one of the UK pioneer in the early 2010's, which has been among the most important players who supported the rise of the Silicon Roundabout in London, TechHub Riga has not been proportionally less important for the Baltic country tech scene. TechHub London - which had been co-founded by Mike Butcher, from TechCrunch - announced the closure of the space, in august 2020, due to the Covid19 pandemic impact on their activities and revenues. TechHub Riga, though, incorporated as a non for profit organization, will though keep going and keep the franchise alive, along with their peers of TechHub Bucharest. "We have projects. If things goes right, we will move to a 9.000 m2 building historically owned by a university in Riga. We have the network and the international brand recognition", says Viesturs Sosars.

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    #31 "The wave of corporate workplace's total transformation will hit in 2021" - F Vazquez, 3G Office

    Francisco Vazquez is the Founder and President of 3G Office, a major Madrid based architecture firm operating in close to 50 countries, including Spain, Portugal and most of the Latin American countries. 3G Office designs corporate offices for big companies such as KPMG, Orange or Google. The last couple of years, coworking and flex workplace grew so much in 3G Office's portofolio that it now represent 30% of its activities. "It could grow up to 50% within the coming years, and the Covid-19 will accelerate a wave of transformation never seen so far in the workplace industry", explains Francisco Vazquez.

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    #30 "We are the hot desking of parking lots" - Daithi de Buitleir, Park Office (Dublin)

    Daithi de Buitleir is the Chief Marketing Officer of Park Office, a Dublin based startup which optimizes the management of parking lots for companies and landlord. The service is a natural extension of what happens with hot desking management within flexible workplaces and coworking spaces. "Flexibility becomes the norm, especially in the post-Covid19 crisis", does he say. Park Office allows, a.o., to pool parking lots from different owners within a same neighborhood. "We optimize infrastructure and costs management". In line with coworking and other sharing economy related innovative new services.

  47. 15

    #29 "The risk for commercial real estate companies is to not embrace coworking" - Castellum (Sweden)

    Henrik Saxborn is the CEO of Castellum, the second biggest commercial real estate company in Sweden. The Swedish company manages an assets portfolio of more than 600 properties, mainly in commercial real estate, representing a total value of more than 9 bn €. One year ago Castellum took over UnitedSpaces, one of the most famous coworking operators in Sweden, which is active in five cities and operates a total of 6.600 sqm of coworking spaces. We discussed the reasons for this acquisition and his take on the evolution of coworking/office from the perspective of a major property management company.

  48. 14

    #28 "Occupancy is back in our Bratislava coworking spaces!" - Coworking Cvernovka

    Michala Hrnčiarová is the founder of Coworking Cvernovka, a small coworking space located in the suburb of Bratislava, Slovakia, which also offers childcare services. In february 2020, just before the Covid19 outbreak, Coworking Cvernovka had just opened up it's second location, in a shopping mall.

  49. 13

    #27 "The traditional office model was not facing enough competition" - John Williams, Instant Group

    John Williams and James Rankin are respectively CMO and Head of Research of The Instant Group, a multi-services company focused on Flexible Workspaces and Coworking products. The Instant Group has a unique position to spot the latest trends in the coworking market on the EMEA level has well as on the international field. Conversation with two very knowledgeable gentlemen who know a lot about the coworking world internationally and where it is heading to post-Covid19. In addition, here are some of the figures observed by The Instant Group: -Demand for flexible workspace seems to have regained a lot of its momentum over the last month. 3-4 week ago most EU markets had similar levels of interest to Pre-Covid, over the last 1 to 2 weeks it appears to have slipped again. What has caused this: Caution around secondary spikes in Covid-19, increased information about the effects of remote working and therefore a longer but more insight based decision making process. -7 of their top 13 global markets are still seeing demand levels as high as those found pre-covid and really only Spain and the UK are significantly behind previous levels. -While interest or demand appears high there is still three more stages (enquiry, viewing, transaction/move in) before sales will happen, therefore it will take longer before transactions increase. -Coworking looks to have been the most impacted market during Covid-19, but was able to respond the quickest, probably due to the communities that these spaces created and the smaller occupier groups they attracted. Lots had already decided that working from home was not the right option for them. Due to this, TIG saw the average deal size of transactions increase across EMEA during Covid-19 to 8.3 workstations, a 22% increase on 2019 levels. -There is a lot of talk in the industry about the office being “dead” and news channels have picked up on this. The reality is that customers are not saying this but they are looking to change their long term strategy. All of the large corporates that TIG talked to indicated various levels of intent. -One of the big up and coming trends that everyone is talking about is the move to a hub and spoke model. Data shows not only is this already happening with demand for spaces in satellite towns and villages now consistently above that of the primary city, but the impact of Covid-19 to these markets was far lower. A good % actually didn’t see demand levels drop during Covid-19, which is an indicator of the robust nature of these localised markets, even in tough economic climates. That being said, supply in those regions is often severely lacking. That is the next piece of research The Instant Group will be undertaking. - Pricing has been impacted on various levels. Although some providers say it is only due to one-time incentives being offered and therefore short term, data shows a sharp decline in rates across Europe with secondary cities and rural locations seeing the highest impact at the moment

  50. 12

    #26 "With 70 locations, we are today one of the biggest European coworking players" - Rent24

    Roksana Witusinski is the communication manager of the group Rent24, one of the biggest Europe based coworking operators. Founded in 2015 in Berlin, the company operates 70 locations on the continent and beyond like in Israel and in the US. Rent24 provides services to almost 35.000 members. Rent24 cultivates the idea of mixing freelancers, corporates and startups. The company has been growing rapidly thanks to organic and external growth and has partnerships with major corporations, such as the German insurance group Allianz. "It's important for us to keep the local team in place. They know the market, the people, the culture and vibe. So far, our takeover strategy has been very successful, we think", says Roksana Witusinski. Rather than to focusing only on the German home market, Rent24 chose to go for international expansion. They not only opened locations in smaller cities such as Bremen, but also plan to open a gigantic 9.500 m2 space in the western part of Berlin. The flexible workspace operator is feeling the wind of change in the workplace market and believes satellite working will become more and more popular, the same way they expect growing demand for smaller teams.

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ABOUT THIS SHOW

The Coworking Europe Podcast covers the news and interviews of the leader of the Coworking and Flex Spaces in Europe, industry and thought leaders, experts in new working and urban models, passionated founders, and more.

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