Creative Business Real Talk

Calligraphy engravers are in HIGHER demand right now than ever - and you don’t have to have YEARS of experience to get paid for it!In this episode, I’m breaking down the fastest, simplest path to landing your first paid calligraphy engraving job - even if you’re still a beginner (because people pay for alllll levels of calligraphy - not just master penman status work…).I’ve seen my students with just a few months of experience book real gigs… and I’m showing you exactly how they did it.This episode is for beginners learning calligraphy engraving, hand engraving on glass, and how to start a calligraphy business.Inside this episode, I’m breaking down:(4:35) 4 steps to your first calligraphy engraving job(4:54) Invest in yourself and in your tools(7:49) Practice on every surface you can find(9:18) Create your portfolio - not just from jobs, but from practice pieces(10:17) You know it - pitch yourself (even if its scary… because no one is coming to pluck you out of obscurity)(12:05) The perfect pitch formula (ep. 168 for more info!)(14:15) Beginners Guide To Calligraphy Engraving ON SALE NOW (link below)If you’ve been stuck overthinking your skill level, this is your sign to start. Because the hardest part of beginning a calligraphy business isn’t the calligraphy part, it's the follow through. Take this step-by-step plan and USE IT to set yourself up for success!✍️ Ready to move faster? Get my Beginner’s Guide to Calligraphy Engraving (50% off for a limited time):https://crookedcalligraphy.lpages.co/skills/ FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Think you need perfect calligraphy and to practice for years and years before you can start a business? Think again.In this episode of Creative Biz Real Talk, I break down a 6-month roadmap to becoming a paid calligrapher—even if you’re starting from scratch. The key isn’t perfection… It's learning calligraphy and business skills at the same time.If you want to move faster (and skip years of overthinking), this episode is for you.Inside this episode:(2:37) Months 1-2 - focus on the calligraphy basics, efficiently (and start an IG!)(5:03) Months 3-4 - Refine, add style, and continue sharing to gain confidence (and practice practice practice!)(9:00) Launch with one clear product and focus (all you need is a way to display your work & get paid!)(12:00) Month 6 - Refine, refine, refine(13:43) The demand is THERE (regardless of skill level)(14;10) Take action NOW to capitalize on this years holiday seasonIf you’re ready to stop waiting and start building real momentum, this episode will show you how.🎧 Listen now and learn how to go from beginner to paid calligrapher in just 6 months.Ep. 51 - Calligraphy hobby vs. businessHow to become a pro calligrapher in 6 months - https://crookedcalligraphy.lpages.co/register// FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

February and March were some of the hardest months I’ve had both emotionally and in my business - and not for the reasons you might think.On the outside, things looked fine.But internally, I was anxious, losing sleep, and questioning everything.In this episode, I’m sharing a vulnerable, behind-the-scenes look at the story I was telling myself… about my business, my relevance, and whether things were all starting to fall apart.The truth?  Almost none of it was real. We’ll dive into:(1:03) The trigger - going down the rabbit hole of despair(3:33) The catastrophizing - how I managed to convince myself my business was in the gutter(5:30) The good news - how fear is sometimes worse than the reality of the situation(7:53) The turnaround - why putting in the work is important in disproving the voices in your head(13;25) What helped build my confidence back up (business besties, consistency, & giving yourself grace)(19:19) Why inner confidence trumps most everythingIf you’ve ever lost confidence in yourself over your numbers, the business decisions you’ve made, or your future and found yourself spiraling downward… this is for you.I hope it reminds you that the story in your head isn’t always the truth, and to not let the dark, negative thoughts win - because you ARE amazing, and capable of so much.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Still not getting clients… even though you’re “putting yourself out there”?The problem might not be how you're pitching… but who you are pitching to. In this episode of Creative Biz Real Talk, I break down the 3 most powerful groups of people to pitch to if you want to land more inquiries, better clients, and higher-paying opportunities.This is one of the highest and best leveraging activities that can grow your profits in your business the quickest.Inside this episode, we’ll cover:(1:55) - What “Connector” businesses & people are and how they give you the most bang for your buck(7:20) How to find those illusive “connectors” (and yes, it *might* take some good, old fashioned boots on the ground)(8:25) How to tap into your network yet AGAIN and be SPECIFIC about your wants & needs (good examples are previous episodes 134 and 82!)(12:00) How to pitch to your previous clients without sounding “sleazy”(13:25) My best tips for regularly integrating pitching & follow ups in your businessWhile the fun & glamorous parts of running a business might energize you, the true high yield activities like pitching will ensure your dream stays afloat and  profitable. Listen in to learn how to implement these practices consistently so you can get from where you are now, to where you ACTUALLY want to be.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

🎯 Stop “Searching” for Clients — Start Planting the Right SeedsForget the myth that clients are hiding in some secret club. The truth? You don’t find clients — you grow them through consistent, intentional outreach. In this episode, I’m sharing concrete tips for shifting your mindset so you can get your business up and running (without feeling sleazy doing it)!In this episode, I’m sharing:(:13) How the “clubhouse of clients” does not exist - it's more about sprinkling seeds(1:40) Tough Love - re: pitching yourself (without using “sleazy energy”)(6:11) CEOO - My perfect pitch formula(11:40) What to do if you still don’t feel ‘ready’ - and how to GET READY!If you’re sitting on the sidelines unsure of how to stop chasing the next lead and start growing your client list, listen now! FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if one $497 investment could completely change your life?In this episode, Jessica Wofford shares how our Modern Calligraphy 201 course helped her go from burnt-out teacher to a full-time luxury calligrapher.She now works with dream brands like Dior, Prada, and Nordstrom… all while raising three kids and homeschooling.And she says investing in herself was THE KEY.It took her from 1-2 jobs a year through Etsy to supporting her family through a financial crisis, and funding her kids' dream vacation to Great Wolf Lodge.Listen to learn how:Betting money on yourself changes the way you show upTo grow your business while building a flexible life around your familyThe ceiling on your growth isn't real! You are capable of SO MUCH MORE.If you’ve ever wondered:“Could I actually make money doing something I love?”“Is investing in myself really worth it?”“What if I fail… or what if it works?”This episode is for you.Because sometimes the thing that feels like the biggest risk… becomes the bridge to an entirely new life.--Our Modern Calligraphy 201 and Pro Calligrapher Bundle are open for enrollment through April 7, 2026! Learn more at https://crookedcalligraphy.lpages.co/courses/FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if you don’t think you’re creative… but you try anyway? And end up making an extra $10K in just two years?!On this episode of Creative Biz Real Talk, I’m sitting down with Danielle Williams… just 18 months after our first interview! After starting calligraphy during the pandemic, Danielle still felt she needed guidance to help level up her skills. Within months of investing in our Modern Calligraphy 201 course, she gained the confidence to start making up to $1,200/month teaching workshops.Now? She’s booking higher-end projects, building her own style, and has made over $10K with her calligraphy side hustle - all while working part-time AND being a full-time caregiver.In this episode, Danielle shares:(2:50) How adding a little “something more” to her business & putting herself out there totally transformed her sales(7:15) The story of how one brave act snowballed Danielle into working for luxury brands(12:00) The truth about how calligraphers really get hired(18:10) Danielle shares how her investment in structured calligraphy courses leveled up her confidence and sales in under 2 years(21:07) My takeaways from our interview and what you can learn from the last 18 months of Danielle’s lifeIf you have been stuck in a creative rut and looking to take charge of your life, this episode will hopefully remind you that sometimes success is just *right* beyond your comfort zone.🎧 Listen now and see how small steps can turn into real income and momentum.Find Danielle here:https://www.daniellejaneencalligraphy.com/https://www.instagram.com/daniellejaneencalligraphy/ And if you want to learn these principles & SO MUCH MORE, my Modern Calligraphy 201 Signature Style Course opens for enrollment March 31st, 2026! Join us and learn how to create your own unique style & level up your calligraphy game! P.S. - As an added bonus, I'll be leading our MC201 Live Cohort for the first time EVER!! You don't want to miss this!!Enrollment Opens March 31st, 2026!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’ve been practicing calligraphy for months but still feel like a beginner… you’re not alone.Many calligraphers get stuck in the same cycle: worksheets, copying alphabets, trying flourishes—and never quite feeling confident enough to put their work out there.In this episode of Creative Biz Real Talk, I’m breaking down why so many calligraphers get stuck in beginner mode…and the shift that helps you finally start feeling like more of a creative “pro”.I'm sharing:(2:39) The difference between great beginners and creative masters (copying vs. your personal voice)(5:37) How to approach style in 2 steps - rather than just “winging it” (and why dopamine plays a BIG role in moving forward)(9:00) How to understand the ‘style game’, and gain clients & opportunities(13:35) The reason clients continue to hire calligraphers in place of AI(15:05) The FREE way to expand your style and learn how to land clientsThere is a true gap between a beginner calligrapher and a master calligrapher - who understands how to adapt to clients' style requests. Learning to bridge that gap is a way to gain confidence & become someone that clients are excited to have on board!If you want to learn these principles & SO MUCH MORE, my Calligraphy Style Challenge is starting March 23rd, 2026! Join me for a week of free lessons geared towards shaping your calligraphy style and honing your business skills to set you on the right business path to generate real sales! Sign up HERE!!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if you could make $10,000+ from ONE corporate calligraphy job?In this episode of Creative Biz Real Talk, I break down how calligraphers can land high-paying corporate clients and luxury brand projects—and why these opportunities can be very different from weddings or individual commissions.Join me as I share my stories of being hired by corporate brands, the pro’s and con’s of working with big businesses, and what I would do if I were trying to get hired by corporate clients as a new calligrapher in 2026.Inside this episode:(2:08) The Pro’s of working with corporate clients (and why nailing your first event can translate into repeat jobs)(5:56) The Con’s of working with corporate clients (and how style flexibility & general adaptability reign supreme)(9:50) How to attract corporate clients as a beginner (branding yourself, making connections & strategically pitching to people)(16:15) Why professionalism and delivering on your promises speaks volumes(19:55) How calligraphy style is NOT innate, and can be learned by ANYONE (and how you can learn from me for FREE :-))If you want to move beyond small, singular jobs and start working with luxury brands, corporate events, and large-budget projects, this episode will show you how to position yourself.And if you wanna learn calligraphy and how to create multiple styles to attract more clients, our “Find Your Calligraphy Style” Challenge kicks off March 23rd, 2026! Come join me for a week of free lessons, live daily critiques, and some awesome prizes - all leading up to the doors of my signature Modern Calligraphy 201 course opening March 31st! *SIGN UP HERE*FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if your middle school hobby suddenly became your real life job as an adult?In this episode of Creative Business Real Talk, you’ll hear Mian’s powerful, non-linear journey.  From loving calligraphy as a kid, to building a word-of-mouth side hustle whilst working as a tax lawyer, to quitting for nearly 10 years to focus on her family and career and thinking she was done with calligraphy - Mian truly emulates the notion that once you learn calligraphy, you can always return to it. Join me as I learn how Mian came back to calligraphy stronger than ever with the help of our Pro Calligrapher Bundle & a few moments of positivity.Here’s what you’ll hear:(1:18) How Mian’s “fun hobby” side hustle began, and eventually got pushed to the backburner(4:45) How a pause in life opened the door to calligraphy again & saying “I’m a calligrapher” to a florist changed everything(9:59) How 1 second of courage can ignite a mountain of momentum (and saying “yes” can feed the fire)(16:17) Mian’s advice for anyone finding themselves in a similar situation(20:13) Takeaways and how saying “yes” to things scared can totally change the course of your lifeIf you’ve ever felt behind, not ready, or like you “missed your chance,” this episode will shift your perspective.🎧 Listen now and see what can happen when you say “yes”, even before you feel 100% confident in your abilities.Find Mian @calligraphymian FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’re stuck wondering what to sell as a beginner calligrapher, chances are you’ve considered envelopes… which are actually one of the first things I sold as a brand new calligrapher! Envelopes are an easy way to generate some of your very first sales. And in this episode of Creative Biz Real Talk, I share a smarter, simpler way to think about calligraphy envelopes - not as your “end goal”, but rather an entry-level stepping stone into a profitable creative business.You’ll learn:(1:07) Why envelopes are a great, easy way to start selling (and improving your skills!)(3:34) Why your calligraphy is probably already good enough to start selling envelopes & the different “client levels”(6:38) Formatting tricks and client tips for calligraphy envelopes(10:55) Pricing advice & add on services that can increase your profits even with beginner jobs(16:25) My foolproof, easy way to learn everything about creating calligraphy envelopes and ensure a smooth sales process Don’t be afraid to take on a few envelope jobs to help you hone your calligraphy & client skills as you begin your journey as a business owner and boss. You never know what opportunities even small jobs might present for you  (or who you’ll meet in the process)!Our Spring Into Calligraphy Sale (ends March 6th, 2026!)FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’re overwhelmed thinking about your creative portfolio and don’t know where to begin, please know you ARE NOT ALONE!Your portfolio isn’t a scrapbook of everything you’ve ever made. It’s a sales tool. And if it’s not bringing in inquiries, it’s probably not structured as well as it can be.In this episode of Creative Biz Real Talk, I’m sharing:(2:50) How to make a portfolio if you don’t have any clients yet(4:25) What to I include (or NOT include) in your portfolio(8:35) How many photos, etc. to include (12:25) Final tips & tricks that I have learned over the years!Whether you’re a calligrapher, illustrator, designer, or service-based creative, this episode will help you create a portfolio that builds confidence and attracts the right type of clients for your business.Remember - Your portfolio isn’t about proving your worth, it’s about showing clear photos of what you sell, building confidence, and making it easy (not overwhelming) for someone to say yes! Build from CLARITY, not fear.🎧 Listen now to simplify your portfolio strategy. Because you CAN do this!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’ve been putting off building your first website for your creative business because it feels overwhelming—you’re not lazy or behind. You’ve just been given advice meant for established businesses, not beginners.In this episode of Creative Biz Real Talk, I’m breaking down what your first website actually needs, what you can safely skip, and how to get something live fast—without branding paralysis, tech overwhelm, or perfectionism.I even Googled “your first website for creative business” and the AI-generated advice alone explains why so many creatives get stuck: value propositions, conversion funnels, mobile optimization, advanced SEO… none of that is where you should start.Instead, this episode gives you a simple, realistic starter website framework you can build in a single afternoon.If you're a calligrapher, creative business focused person (illustrator, graphic designer, copywriters, pattern designers, etc.), or a service-based creative who wants to feel legit & start getting clients, this episode is for you!Highlights from this episode:(1:04) The importance of having a website for your business(3:35) THE K.I.S.S. website building method(11:39) Sections to add to your website later (NOT NOW!)(17:00) Summary of beginning business website must-do's(17:17) Website hosting platform recommendation REMEMBER - Your first website isn’t about impressing the internet. It’s about giving yourself a place to point people, a reason to show up confidently, and a foundation you can build on💪🎧 Listen or watch now to stop overthinking and finally get your creative business website live.The website hosting platform I use! FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Lots of my students have become successful Pro Calligraphers, but WILL IT REALLY WORK FOR YOU?I got some very good questions recently from a busy mom who wanted a reality check and asked me:What’s a realistic first-year income for a 5-10hr/week side hustle?Can a busy working mom really make this work?How can new calligraphers stand out and get clients?Should a new business start with local services or online?My informal answers in this episode and a surprising result? My answer to questions two, three and four are the SAME ANSWER and it’s the key to you moving quickly & efficiently with the time you have, so you can start making money instead of spinning your wheels. -- Pro Calligrapher Bundle open for enrollment through Feb 4, 2026https://crookedcalligraphy.lpages.co/coursesFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if your breakthrough was just two simple steps away?This week on Creative Business Real Talk, you’ll meet Sophilia - a student who proves that you’re closer than you think.She enrolled in our Modern Calligraphy 101 Program in January 2025. By October 2025, her calligraphy was pro-level. But she still felt stuck, unsure, and desperate for direction. So I gave her two clear action steps… and what happened next will blow your mind!!In just 60 days, Sophilia booked her first calligraphy job, made $1,500, and even landed a better day job… all because she finally stopped overthinking and started showing up.Inside this episode:(3:20) Sophilia's business journey (and if she even wanted to launch a business in the first place!)(4:50) Sophilia’s 2025 wrap up, and how her mentorship changed her mindset from “procrasti-learning” to putting herself out there and eliminating the static in her head(10:50) How calligraphy instilled the confidence in Sophilia to land a BETTER day job that leaves her more fulfilled and focused on her own happiness(12:20) Advice for others scared to start their own creative business & why “done is better than perfect”I LOVE this inspiring story of how focusing on the important things can TRULY start you on your creative business journey sooner than you think!I hope this episode will inspire you to move now, with what you have (because you really have WAY more than you think at your disposal).Find Sophilia here:https://www.instagram.com/sophiliamarcellestudios/https://www.sophiliamarcellestudios.com/ FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

There’s nothing “wrong” with you if you haven’t found your “creative passion” yet!In fact, let’s stop thinking about creative passion in a romantic fantasy, fairytale prince kinda way and let’s actually make it HAPPEN for ourselves (‘cause women in our middle years know how to get shit done, right?)In this episode of Creative Business Real Talk, I’m busting three myths that keep us from sticking to a creative hobby:Myth #1: The LOVE of the craft itself should be enoughMyth #2: You should feel spontaneous bursts of creativity and desire to create, like all the time. Myth #3: Once you find your creative passion, it will just click, and you’ll love it happily ever after.We’ll be exploring:00:00 Introduction: Embracing Creativity in Midlife01:13 Myth 1: Purpose-Driven Creativity03:30 Myth 2: Spontaneous Passion07:09 Myth 3: Instant Mastery10:06 Finding My Creative Passion: Calligraphy14:11 Join the Calligraphy Challenge15:29 Conclusion: Your Creative Journey AwaitsAnd you''ll never guess what activity I have discovered is synonymous to building a woman-owned creative business 😉There’s a reason calligraphy is MY creative passion, and it’s not because it rescued me. It’s because I MADE it into my passion with intention, structure, and purpose. I hope you can relate to this podcast and find inspiration to help you achieve your creative goals!And don’t forget! The Newbie To Pro Calligrapher Challenge is happening RIGHT NOW - January 19-27, 2026! Register HERE!!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Who makes more $$$? An accountant or a calligrapher?In this inspiring episode of Creative Business Real Talk, I sit down with Laura Hess of Getrie’s Calligraphy - a former accountant who took our calligraphy courses in 2020 thinking, “I’m not even artistic.” Fast forward to today: she quit her 20-year corporate job, runs a thriving calligraphy business, and now earns way more PER HOUR for her calligraphy than for her accounting services!!Here’s what you’ll learn from Laura’s journey:(1:15) Why Laura got into calligraphy & how those grad-school handwriting guidelines rooted her in her passions!(4:20) How Laura’s need for a ‘creative purpose’ perpetuated her business (6:25) When Laura finally figured out she was ready to start moving her business forward (even if she was ‘doing it scared’!)(14:20) How calligraphy changed Laura, both personally & professionally, and how it's never too late to tap into a new skill & career(21:20) Laura shares how the investment in herself has paid off, the moment things “clicked” for her, and the perks of being your own bossNever in a million years did Laura think she’d quit her accounting job, start her own biz, end up charging WAY MORE for calligraphy, & feel this much freedom and flexibility of not having a boss.Tune in to see what can happen when you just “give it a try” and pursue your creative side!Don't forget, the Pro Calligrapher Bundle opens for enrollment January 27th, 2026!Follow Laura @gertiescalligraphy https://www.gertiescalligraphy.com/FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE Calligraphy Classes start 1/19/2026 --> crookedcalligraphy.com/challenge--Still waiting for your craft to be “perfect” before launching your biz? Big mistake.I’m busting the myth that you need flawless technique to start making money as a creative.When I launched Crooked Calligraphy, I’d only been practicing for three months. THREE. But I didn’t wait to be perfect. I shared my imperfect, beginner calligraphy and built a real, thriving business by learning in real life.Here’s what we’ll cover:Why waiting to “perfect” your craft is setting you back YEARSThe real reason people buy your work… and it’s not just about skillA practical “Beta Business” strategy that lets you earn while you learnHow starting imperfectly builds resilience, confidence, and incomeThe truth about the calligraphy industry ecosystem - and where you can fit right nowWhether you're dreaming of side income, full-time creative freedom, or just want to stop waiting, this episode will help you see the real value of starting before you feel ready.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Failure isn't the end! It’s a -requirement- for success.But no one taught us that in school, right?Most people don’t quit because they fail once…They quit because they decide that failure means something is wrong with them.In this episode, I’m breaking down why failure is essential to building a thriving creative business, and how learning to fail correctly is what separates people who succeed from people who stay stuck.You’ll hear:(1:30) The fear one of my students had before joining my business course... and how she landed her first paid calligraphy job within weeks(3:05) Why school conditioned us to see failure as a stop sign instead of feedback(5:30) The truth about my journey: two failed businesses before building Crooked Calligraphy(7:50) A business mentee who believed she was a failure because her last business didn’t work — and how we reframed it as a “starter” business(11:00) The story of my most painful launch: weeks of prep, nearly 1,000 people, and only ONE sale(13:15) How that failure led to a $30K+ launch just weeks laterHere’s the key takeaway:👉 You go through failures. You are NOT a failure.Failure is only scary when you let it define you instead of teach you.If you’ve ever thought:-- “What if I try and still fail?”-- “Maybe I’m just not cut out for this”-- “I don’t trust myself to start again”This episode is for you.✨ And if you’re ready to stop letting failure hold you back, I’m opening a new challenge in January designed to help you build momentum, confidence, and clarity — even if you’ve failed before.Stay tuned. Your next step might be closer than you think.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Have you ever been too afraid to put yourself out there for fear of what people might say? Yeah…me too. Especially when I searched my own business on Reddit and found a thread calling me a snake (Word of advice -  DON’T do what I did, unless you have thick skin)....In this episode of Creative Business Real Talk, I’m getting honest about the fear of criticism, how it’s shown up in my journey from lawyer to calligrapher, and the three powerful mindset shifts that changed everything.Inside this episode:(1:42) “Don’t take criticism from someone whose life you don’t want.” - why ‘doing something brave with your life’ holds more value than the opinion of bystanders(4:14) “Are you going to let two minutes of gossip stop you from living your life?” - how to “zoom out” and be grounded in the decisions you make for YOUR life(7:43) “Criticism says more about the person criticizing than the one being criticized” - why pointing the finger at someone, only results in 4 pointing back at yourself(14:27) The most important thing I’ve gained from my entrepreneurial journeyWhether it’s strangers online or well-meaning family members, criticism is part of the deal when you’re doing something brave. But here’s what I’ve learned after 10+ years building Crooked Calligraphy: what people say about you says more about them than it does about you.This episode is for any creative or entrepreneur who’s ever held back because of fear—especially the fear of being misunderstood, judged, or torn down.🎧 Listen now to get grounded in your worth, filter out the noise, and move forward with courage.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Think building a calligraphy business means you need a full-blown plan, a perfect brand portfolio, and a social media master? Think again.In this video, I share two real stories—of students who started scared, took action, and booked their first gigs within weeks. I’ll tell you exactly what to focus on in order to get your business going with your very first paying clients.In this episode, I’m sharing:(0:57) “I need all of the things!!” - Why this myth holds people back SO often(2:08) The two (NOT impossible) things I told my student she needed to do to take the first step & start your business(5:32) Pitching yourself - doing the hard things drives your overall success (even if you fail at first!)(7:49) The staircase - why stepping up to start a business isn’t as scary as you think(10:50) The BEST time to get started with calligraphy & how to book a job THIS WEEKYou’ll walk away believing that success might not be as far off as it seems, and that mountain of tasks isn’t quite as big as you think it is!!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Is AI about to put calligraphers out of business? I put it to the test…and what I found might surprise you.In this episode of Creative Business Real Talk, I share my honest reaction after testing a “calligraphy generator” inside ChatGPT, and why it shook me… initially. I have a lot of students who send me questions about AI replacing calligraphy jobs,, and the question I hear constantly is, “Is it even worth starting a calligraphy business now?”. Join me as I discuss the future of calligraphy, why staying present is the name of the game, and share with you the perspective of someone who’s been in the industry wayyyy longer than I have (like 35 years longer...).Inside this episode:(1:30) “Calligraphy is doomed!”... A brief history - A look back at how text has continuously evolved - from printing presses, to Procreate, to live brand activations(4:17) Certainty is an illusion. Calligraphy services evolve - The dangerous myth of “certainty”, why it's impossible to achieve, and how flexibility can benefit you immensely(9:21) The questions you should be asking yourself instead - Why you need to live in the present, not the distant future(15:23) The Calligraphy AI generator - the good, the bad, and how to manage the unknownIf you’re thinking about getting into calligraphy in an increasingly AI-dominated world, this episode is your reminder: tools evolve -  but human connection and authenticity never go out of style.🎧 Tune in to hear why flexibility, focus, and presence are the keys to thriving - always.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If calling yourself an "artist" makes you cringe... I get you, and it doesn't always have to feel that way. In this warm n’ fuzzy episode, I’m taking you back to the exact moment one tiny click on Instagram changed the entire trajectory of my life. If you’ve ever wondered whether you’re “creative enough,” “artistic enough,” or whether calligraphy is something you could ever actually do… this one’s for you.(0:50) Part 1: The One Instagram Click That Changed My LifeI share the true story of how, in late 2015, I stumbled into modern calligraphy during one of the lowest and most confusing seasons of my life. One curious scroll on Instagram opened a door I never expected… and it was the beginning of my entire creative career. If you’re a beginner wondering where to even start, this part is pure encouragement.(5:05) Part 2: You Called Me What?The first time someone called me an artist and what I actually felt inside (spoiler: impostor syndrome was LOUD). If you’ve ever doubted your creativity or felt like you don’t “deserve” the title of artist, you’ll feel seen and supported here.(8:40) Part 3: Why Calligraphy "Stuck" for MeCalligraphy stuck for me, not because it was my “passion” but because of my Creativity Formula: 1) Natural Interest, 2) Believing it's Doable, and 3) A Sense of Bigger Purpose. I break down why this matters for any beginner starting a new creative skill in 2026.(11:00) Part 4: What This Means for -Your- Creativity in 2026Your creative life can shift SO quickly when you follow your curiosity… and you don’t need a perfect plan. I talk about how beginners become artists, how creative confidence grows, and how calligraphy can be a  joyful escape - or even the first step toward a new career or side hustle. If you’re dreaming of trying something creative next year, this episode will give you the spark you need.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Are you trying to turn your love for calligraphy into real income - but feel stuck, overwhelmed, or like you need to go viral to make it work?Good news: You don’t. In this video, I’m sharing two proven calligraphy business pathways that can help you start earning - no huge audience required - and breaking them down step-by-step so it actually feels DOABLE!✨ Inside this video: (00:52) The 3 things to focus on to grow your creative business - what to focus on & what to ignore (05:38) Action plans for engraving & hosting workshops - step-by-step guides for two profitable calligraphy pathways:(5:40) Engraving roadmap(8:35) Teaching workshops roadmap (11:37) The obstacles - focus on your plan (and avoid the distractions!) (13:40) Black Friday 2025 BIG deals!Whether you're just starting or ready to finally monetize your calligraphy skills, this video gives you a clear, practical plan you can act on TODAY to start moving your business forward!BIG savings happening right here 11/24/24-11/28/25:  → Beginner’s Guide to Calligraphy Engraving – 50% OFF → Teach Calligraphy Workshops Training – 50% OFFFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What’s the secret to building a million-dollar creative business? It’s not hustle…it’s focus.In this episode of Creative Business Real Talk, I break down the real numbers behind my million-dollar course sales - and the sneaky way I kept sabotaging my own success. If you’ve ever felt pulled in a million directions, this is your permission to simplify, focus, and finally scale so you can start making profits!Here’s what you’ll learn:(1:07) The math behind the $1 million - how many did I actually have to sell?(6:12) The growth lesson - how sitting with the uncomfortable grows your business(8:25) What’s actually going to move the needle in your business?(9:20) Simple roadmap for calligraphers to succeed in their business - what skills really bring in revenue(17:32) How to score deep discounts on my calligraphy courses (up to 50% off)This episode is a must-listen if you’re a creative entrepreneur who’s ready to stop dragging their feet and start doubling down on what works.💡 Bonus: Stay till the end to hear all the details about my upcoming Five Days of Deals event starting Nov 24, 2025 - featuring up to 50% off some of my signature courses!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

In this episode, I share how I was able to scale my small calligraphy business... because I had a mentor who believed I could do it.You’ll hear:(1:30) The three things that allowed me to scale my business successfully(5:30) The pandemic - being prepared at the right time for your moment of opportunity(6:50) Why believing  it’s possible is a MANDATORY step in going after your passion(8:40) How much money I'm making now in my businessStop looking at the reasons why you CAN’T. Start looking for evidence that you CAN. And surround yourself with like-minded people.Perfect for: creatives, career changers, overachievers, and anyone craving freedom over “success."-------------- **CALLIGRAPHY RESOURCES**"45 Ways to Make Money with Calligraphy" PDF: https://crookedcalligraphy.lpages.co/money/FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

From Corporate to Creative: a 10-Year JourneyWhat if the career you worked so hard to build… turned out to be a giant soul-suck? In this episode, I share my real journey from miserable Ivy League lawyer to building a wildly successful $900K/year calligraphy business to scaling down to a leaner "enough" business. I’m breaking down my revenue, year by year, from 2016 to 2025!Inside you’ll hear: (1:00) Personal updates from the last 5 months(7:54) The unexpected moment that made me quit law with zero plan (9:49) How $5 greeting cards at a craft fair eventually led to a six-figure course (15:00) Why perfectionism KILLS creative momentum (and what to do instead) This isn’t just a business story. It’s proof that you CAN chase your creative curiosity - even if you’re currently stuck in a glass office you hate. Perfect for: creatives, career changers, overachievers, and anyone craving freedom over “success." ---ABOUT CROOKED CALLIGRAPHY Hey - I'm Shinah! A former miserable corporate lawyer turned sassy calligrapher and teacher. Ten years ago, I was WISHING I could create beautiful calligraphy but feeling really un-creative and LOST about how to achieve that... and now I truly believe that ANYONE can learn this beautiful craft - because I've already taught it to THOUSANDS of people, from all different backgrounds. Calligraphy has given me a gorgeous life. It's helped my students find PASSION, PURPOSE, and a reason to JUMP OUT OF BED each morning. What could it do for you? =) FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Direct links to the most popular, valuable and impactful episodes of the show right here: crookedcalligraphy.com/bestof--Why I'm taking a little break from the weekly podcast and how it might be changing next season!Including:A quick business lesson on lead, nurture & sales content (and which one Podcasts are best for)Why I started this podcast and kept it going for 145 episodeWhat I'm thinking of changing for the next seasonFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

This inspiring interview with student Lisa Doty will fire you up! Lisa didn’t learn calligraphy from me (she studied under a traditional master calligrapher) but she still found herself stuck and scared to start her business.Then she joined our Calligraphy Biz Starter Course, and in under a year, everything shifted. She went from hiding her calligraphy in her room to confidently demoing in front of crowds and landing big gigs, like a department store grand opening. Lisa shares what helped her break through her fear, the “ask for trash” strategy she uses to connect with clients, and how this journey has transformed her confidence—not just as an artist, but as a person.What You’ll Learn in This Episode:How to break out of fear and take the first brave steps to grow your businessWhy investing in yourself wisely can fast-track your successHow small, consistent action can snowball into huge results✨ Ready to launch your calligraphy business this year? Join the Pro Calligrapher Bundle before enrollment closes on Tuesday, June 10, 2025, and get the skills + strategy you need to book clients this holiday season. 👉 crookedcalligraphy.com/coursesFind Lisa Doty:On Instagram @fancybeecalligraphyWebsite: https://www.fancybeecalligraphy.com/FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Rome wasn’t built in a day – and neither was any (decent) business.It was built over thousands of tiny micro-decisions, leading to compounding effects that eventually became BIG. Gorgeous buildings, architecture that has inspired masses, and historical significance spanning centuries.Likewise, when you’re establishing a business, you can’t just completely quit your job and start turning a profit if you haven’t already laid the groundwork. You have to consciously choose to show up every day and make those little movements that, over time, will set you up to take those big leaps of faith.In this episode of “The Shinah Show”, I’m breaking down the real path to becoming a professional calligrapher – and I can assure you, it’s not glamorous, it’s not linear, and it’s not BIG and dramatic. I’m sharing with you:The surprising link between babies and businesses 👶“The Compound Effect” and why a thousand tiny, brave micro-decisions can move the needle more than one big decisionThe real behind the scenes of my own journey, and how I left law one small step at a timeWhat actually gets you from hobbyist to proIf you're a perfectionist stuck waiting for the "right time" or the "picture-perfect plan"… this episode will shake that mindset loose.✨ Want to go pro this year? Join me June 3 or 4, 2025 for my live interactive workshop on how to go from hobbyist to professional calligrapher in six months. Stop waiting and start taking action!  👉 Save your spot HEREFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Looking for a confidence boost or wondering how creative hobbies like calligraphy can change your life?Elisha took one of my very first in-person workshops back in 2016… and walked away with her entire life turned upside down. She joined that workshop in her early 20s, feeling like there was something wrong with her. But now, 8 years later, pursuing a calligraphy business has turned her into a completely different, more confident person.🎧 In this episode, you’ll hear:The one comment from a fellow student that shook Elisha’s identity—and started a powerful transformationHow picking up a calligraphy pen led to unexpected passions like surfing, archery, piano, and even DIY home renovationsWhy community and mentorship can be the rocket fuel for your creative confidenceElisha’s story is raw, relatable, and full of inspiration. It’s a powerful reminder that following your creative spark (even if you’re scared)-can open up your entire world.Perfect for: Aspiring artists, creative entrepreneurs, beginner calligraphers, and anyone wrestling with imposter syndrome or the fear of starting something new.---✨ Want to go pro this year? Join me June 3 or 4, 2025 for my live interactive workshop on how to go from hobbyist to professional calligrapher in six months.  👉 Save your spot at: crookedcalligraphy.com/trainingFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

You finally hit the goal. You should feel proud, satisfied, even a little celebratory. But instead? Your brain whispers, “Okay, cool… what’s next?” In this episode, I unpack the arrival fallacy and why it keeps creative business owners stuck in a cycle of never-enough, even when we’re living the life we once dreamed of:What “arrival fallacy” is and how it steals your joy in a really sneaky wayConcrete steps to free yourself from the cycle so you can finally enjoy exactly where you are right nowWhat I did when I recently fell into this trap (and how the Japanese girlfriend from Karate Kid)If you’re constantly running TOWARDS the next goal… are you really running AWAY from your current self? Let’s get you moving towards happiness instead. FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Think a brand partnership is just a one-time gig? Think again!When you find the right brand partnership, it can be a win-win(win) for everyone involved! Early in my career, Apolis, a national retail brand, brought me in to customize their jute tote bags. When I started working with them, never could I have known the multi-beneficial aspects of our relationship.In this episode, I’m diving into how long-term collaborations fueled my creative business in the beginning and how you, too, can turn natural, organic networking into tens of thousands in revenue for your business. I’ll share with you:Why your best business leads can come from the most unlikely of places (that have nothing to do with your industry!)How a single brand partnership can lead to consistent income, visibility, and opportunityThe ways my partnership allowed me to pay it forward and fuel other creative businesses beyond mineWays you can develop your own brand partnerships and where to look to find themIt’s an amazing feeling when all parties involved grow and profit from a single relationship!And if you’re interested in learning more about tote bag customization, I’m teaching all the tips and tricks I learned custom-making thousands of bags during the Hobbyscool Art of Expression Creative Summit May 13-15! Over 28 speakers will be teaching their unique creative trades over 3 days - including ME – for FREE! To learn more about it and sign up, visit https://programs.hobbyscool.com/ Hope to see you there!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Advanced Calligraphy Skills Studio - 50% off sale ends May 5, 2025!--Struggling to find enough clients for your calligraphy business? What if you didn’t need more clients—just better ways to serve the ones you already have?In this episode, we explore how to increase your revenue without constantly hunting for new leads. Learn to think of each customer as a journey, not just a transaction, and discover simple ways to boost your average order value through smart, aligned upsells.You’ll learn:Why upsells are your secret weapon for sustainable growthHow to package your calligraphy services for weddings, corporate events, and workshopsReal-life pricing examples and ideas for add-ons your clients will loveFind out what makes an upsell WORK, serve your clients, and get paid MORE… without doing more marketing ;)FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

One of the biggest and scariest questions I get from those around me is, “How did you know when it was time to leave? How did you choose the unknown over security?” Ooof, that’s a tough one. If you aren’t familiar with my story, about 10 years ago I was an unhappy, overtired, pent up corporate lawyer who had reached the end of my rope and decided I needed to make a change. I quit my 6-figure salary job, with no contingency plan in place. Luckily, I found calligraphy after a few months of stumbling through creative professions, which completely changed the trajectory of my life.People are so often in jobs that leave them burnt out and unfulfilled. They want to live the life they WANT to live – but fear getting out of the stable, safe 9-5 corporate job life they feel like they NEED to live.The way I see it, there are 2 paths. You either need to stay in the job you are in – but make the changes necessary to stifle the burnout, or leave – even if you don’t feel ready, to pursue your passions.In this episode of The Shinah Show, I share the top things to consider when you’re looking to make a change, including:🔑 Why you are the security—not your job🌱 Why we’re so afraid to lose what we have (when we could really be happy with much less)🌟 Remembering that safety and security are a myth, both in jobs and life💪 How one simple skill can give you the confidence you might need to take the leapLet this be your reminder to make decisions not only from fear, but from hope for the future as well – because nothing is ever promised.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

One of the most common headaches for new business owners is figuring out where to find clients. I promise you, there is no “secret club” filled to the brim with potential clients just waiting for you to find it. The real truth? You don’t find clients, you grow them - through consistent, intentional outreach. In this episode of The Shinah Show, I’m sharing how to reframe your mindset and take practical steps to find clients who want to work with you. We’ll dive into:Where these *illusive* clients are (*hint* tapping into your network and past clientele (yes, again!) is ALWAYS a good idea)Why local businesses are sometimes more apt to work with someone from the community who can create authentic experiencesWhat the “Perfect Pitch Formula”  is & how to use it to sell to potential customers without feeling sleazyWhy sprinkling seeds everywhere (even in the places you wouldn’t normally think of) is the best strategy for growthIf you’re ready to stop chasing and start growing your client list, this episode is especially for you!And if you want to expand your skillset to attract a wider client base, the Crooked Calligraphy Advanced Skills Studio is now open! It offers targeted courses to level up your calligraphy game, so you can grow your creative business. And to celebrate the Grand Opening, we’re offering 50% or more discounts through May 5 (or until they sell out!) Click HERE to explore the course offerings!Past Episodes Mentioned:Lucrative Calligraphy Events (With LaTache Tindale)$1000 From Her First Product Launch (Genell Ford)How to Get Live Calligraphy Jobs (And Be Great At Them)Middle School Teacher to Calligrapher(Jessica Young)What it Really Takes to Go Full-Time With Calligraphy (Sher Pierre)BONUS - Student Updates You'll LoveGrowing A Biz With No Social Media (Amanda Borne)FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

“The point of this isn’t actually to bring in a lot of money… the point is to get your name out there!” - ShinahWe're back with an oldie but goodie - with even MORE advice packed into this episode!We’re entering into the Spring and Summer, and you know what that means! It’s time for craft fairs and outdoor markets! For creative entrepreneurs, this can be a very lucrative period of the year, and a time where they get the opportunity to meet and make connections with new (and potential future) customers.If you’re just starting out on your creative entrepreneurial journey and aren’t sure how to best tackle the craft fair season, don’t worry. I’m here with practical, tactical advice to help you make the most of this time — and these tips work for all types of crafting, not just calligraphy!I actually owe a lot of my own success to participating in a pop-up market during the first year of my business. In this episode, I’m going to share some of the lessons that I learned from my pop-up experience, and break them down into digestible, actionable steps — everything from how to set up your table and display to how to price your goods!Tune into this episode of The Shinah Show to find out:How I used my first pop-up market experience to create concrete deadlines and an ambitious goal during my start-up stageThe most effective way to display your stuff — and how much inventory to bring What to consider when setting your pricing — and how to prepare to take paymentsHow to choose the *right* markets & the *right* products for the type of fair you're selling atThis episode has SO MUCH information already - but make sure you keep listening all the way to the end! I share some additional information about how to get the most out of whatever market you are part of (even if it isn't sales!), & why you should always be "on stage" when you're at your booth - cause you never know where it might lead! This is definitely worth a second (or first) listen!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

It’s OK to Stop Growing Once in AwhileThis is a short, light-hearted episode about a new podcast that's delighting me and a new creative endeavor (completely unrelated to calligraphy) that's really fueling me right now. 💁🏻‍♀️Listen in to hear:How I'm thinking about "self-improvement" now that I'm in my mid-40sWhat the wealthiest, oldest people are still worried about (according to Amy Poehler)Why I'm having fun writing very mediocre poetry right now 😂“Good Hang with Amy” PodcastFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

LaTache began her calligraphy journey just a few short months ago – after dusting off a 4 – year old gifted calligraphy kit that had been sitting in the back of her closet. Now, she’s almost made her full course investment back off of one referral from a friend, that  just happened to be for a high end brand needing place cards for a Michelin Star dinner. Crazy, right?! Not as much as you think! Join me as I learn about LaTache’s whirlwind calligraphy journey and how tapping into your network truly is the best way to get your foot in the door! She shares with me:How simple birthday & greeting cards for family and friends can turn into “sneaky marketing”, and create connections you might never have established otherwiseThe specific course curriculum that allowed LaTache to adapt to client requests (and land her jobs!), and what makes our Crooked Calligraphy Community so special (spoiler alert – it’s the STUDENTS)How she’s “figuring it out along the way” and having the courage to put herself out there and just start!LaTache & SO MANY of my students have chosen to listen to the pro’s rather than the con’s of beginning their calligraphy journey. If you want to follow along in their footsteps, my signature courses are open for enrollment through April 1st, 2025! Whether you’re just starting out, or looking to hone your style, we have courses for every part of your journey! Check them out HERE!📲 Follow LaTache & Stay Inspired:https://www.instagram.com/latachedesignshttps://www.latachedesigns.com/FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

It’s been 10 years since I started Crooked Calligraphy – and I’m finally where my 2015 self always dreamed I’d be. I have a steady $200K a year business, 3-day workweek, and I’m more at peace than I ever have been.But the truth is, that peace has come from a lot of resilience, faith in myself, and ability to ride the waves (and it’s been *quite* a ride). And there are still times I have doubts and have to sit in uncomfortable situations – but at least I get to do it on my own terms.Join me this episode as I share:The hard truths about owning a business, and why even if it’s your “passion” it’s not always going to bring you “joy”Why its necessary to give yourself time to settle in and calm the nervesThe importance of your business not being your everything, and learning what your “enough” numberHow after even 10 years, things can still be unpredictable – and that’s okIt’s important to realize that starting a business won’t solve all your problems or make them go away. Rather, it will allow you to look at your problems more truthfully and take the responsibility upon yourself to try and solve them (and no one else).And if you’re wanting to take the leap and see where calligraphy can take you, I’m hosting 2 free live trainings March 25th & 26th, 2025 on Confident Calligraphy Style that will teach you how to create a standout style and land big corporate clients. Sign up RIGHT HERE!Episodes I referred to in this week's podcast:S1 E10 Getting Corporate Calligraphy ClientsS1 E88 How to Start a Calligraphy Business (Getting Customers)S1 E118 High Paying Calligraphy SkillsFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

What if you wanted to start a calligraphy business… but you lived in the “wrong” place? Like a country where nobody speaks English (the one and only language you speak)??That’s exactly what happened to Lisa MacIntyre, who has lived in a small town in Korea for the past 20 years. She found our MC201 course and, despite not being able to find ANY supplies, pursued her dream of learning calligraphy & creating her own unique style (wait until you hear about the tool her husband made out of a paintbrush and a pineapple can 🤯).In this episode of The Shinah Show, Lisa shares how she turned her lifelong curiosity about calligraphy into a real, paying business — even in a “suboptimal” location. From getting paid commissions to landing a feature in a national Korean newspaper, Lisa’s story proves how passion and creativity can truly fuel your dreams. Plus, she’s using her calligraphy skills to inspire ESL students and bring beautiful lettering into local festivals and classrooms in her small Korean town.Join me as Lisa and I discuss:Why a lack of “ideal” circumstances shouldn’t hold you back from what you really want to doHow to incorporate calligraphy into niches where it’s never existedLisa’s real motivation behind her creativity & learning a new skillset (and its NOT money!)If you’ve ever doubted your abilities or blamed your circumstances for not going after your dreams, this episode is for you!And if you're ready to pursue your own unique calligraphy style, our Modern Calligraphy 201 course opens for enrollment March 25th, 2025! Want to check out a preview of our course & access free lessons all March long? Register for Style Month right HERE! Lisa's Website: lovelyletters-bylisa.com Lisa's Instagram: @lovelyletters.bylisaFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

When a single corporate client paid me over $10K for one project — and $6K of that was digital calligraphy — I knew I had to pull back the curtain on this game-changing skill!While I would describe myself as a pen-and-paper calligrapher, digitized calligraphy has become a necessary add-on to most of my commissions. Of course, most of my clients initially contact me seeking handmade original pieces – but whether they want to duplicate my work numerous times, use it on their website for branding, or frankly I myself don’t want to write the SAME PHRASE thousands of times, I need to be able to generate a digitized version of my work (and save SO MUCH TIME in the process!).So how do I go about doing that? Good question! In this episode of The Shinah Show, I’m breaking down:The “tech side” of calligraphy, how to digitize your work, and what tools you need to do itThe vast number of projects you can create with digital calligraphy (and how it can open up soooo many more revenue streams for you)How I’ve priced my digital work over the years, and what key factors should dictate what you charge for your workIf you have ever wondered if learning how to digitize your calligraphy is worth adding to your skillset, I hope this episode will show you how many doors this talent will open for you!Interested in learning how to add style to your calligraphy and capture corporate clients? I’m hosting “Style Month” all March long! Join me for tons of freebies & weekly live lessons RIGHT HERE!Timestamps:4:30 — What counts as digital calligraphy?7:15 — The two stages of digitizing your calligraphy (raster vs. vector files)16:51 — How digital calligraphy can boost your revenue23:35 — My digital calligraphy work: From $90 logos to $6000 corporate projects29:10 — Pricing digital calligraphy: Why usage mattersFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

You’ve FINALLY booked a spot at your local craft fair to sell your calligraphy. You pay the deposit, create your inventory, follow all the tips to set up the *perfect* booth, and… *crickets*. 🦗Hundreds of people walk by, only TWO stop to peruse—and suddenly your brain goes, “This will NEVER work. I’m not cut out for this. No one’s interested in calligraphy!”Sound familiar?Yep, we’ve all been there. It’s called “catastrophizing” – in other words, you’re jumping to the worst possible conclusion. And this is EXACTLY what one of my students, who this exact scenario happened to, did. She emailed me wondering how she could be doing all the RIGHT things and getting NO results. So, what advice did I offer her? I asked her, “What if it’s not you, but rather the result of factors beyond your control?”. While you can be doing ALL the things, sometimes the cards just aren’t in your favor; you’re in the wrong place, at the wrong time – and that sucks. But it’s no reason to give up!On this episode of The Shinah Show, I’m sharing with you:Why a slow start sometimes has NOTHING to do with you, and everything to do with your environmentHow to pull yourself out of the catastrophizing mentality and keep going rather than throwing in the towelMy own experience with slow starts & the process I use for looking at the whole picture and determining where to go from thereOwning a business is such a learning and growing experience – and we’re all going to have growing pains. Don’t let those slight derailments keep you sidelined and scared to push forward💪Shinah Show Episode 29 - ”Selling at Craft Fairs: Essential Advice”FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’ve ever feared someone criticizing you for selling your creative product, listen up!If you’re new here – welcome! My name is Shinah, and I unabashedly sell premium level curse-word laced calligraphy courses on a very public scale – and over the past 8 years, I’ve gotten a lot of shit for that.But if you’re not new, you know those neigh sayers have just fueled me to become more outspoken. And in this week's episode, I’m going to teach you how to reframe your thinking so you can go from cringing at negative comments and worrying about putting yourself out there (like I used to!), to confidently running a million-dollar creative business too!Here’s what you’ll learn this week: ✔️ The hidden beliefs behind negative comments (hint: they’re not really about you) ✔️ How to reframe your mindset about criticism so it empowers you instead of stopping you ✔️ Why selling your art isn’t “icky” or “wrong” (and why women especially need to hear this)I’m here to show you the real meanings behind the harsh words people say – because no one should have the power to tear you down (especially when their own insecurities are really the issue). Let’s dive in!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

🎧 Are You Actually Growing Your Business—Or Just Keeping Busy?If your to-do list looks more like a laundry list, and you’re constantly posting onInstagram, answering emails, and juggling customer inquiries—but somehow, yourbig goals keep getting pushed aside—this episode is for you.Today, we’re breaking down the difference between working in your business vs. working on it. In the past 10 years of owning my own business, I’ve realized that those little dopamine hits (like wasting time on 40-minute Reels 🙃) might feel like they are moving you forward, but aren't always doing so. Sometimes it’s the boring things (like reviewing my expenses and auditing my software that’s been on my to-do list for MONTHS) that are the crucial factors in growing your business. In this episode, you’ll learn:✔️ The four key “time buckets” you should be using in your biz (you’ll be shocked at where you really spend your time)✔️ How cleaning up the backend of your business and doing little things – like creating saved email responses —can save you HOURS✔️ Why you need to routinely build time into your schedule to wear your “CEO Hat”, so you can hone in on the overall picture of your business and get done what you really need to⏳ It’s time to stop spinning your wheels and start running your business with intention. Let’s dive in!👉 Want personalized guidance? I have a few business coaching spots open—check out shinahchang.com to learn more!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Feel Like Your Biz is Running You? Here’s How to Take Back ControlYou’re working your butt off, posting on IG, trying all the things… but the sales? Meh. 😩 It feels like your business has a mind of its own, and you’re just scrambling to keep up.I finally started feeling in control (and paying myself consistently!) when I did one thing: tracking my numbers. Not just finances, but time spent, conversion rates, and what’s actually working.In this episode, I break down:🔹 The real reason you’re not making enough sales (hint: it’s not just “I need more followers”)🔹 The key numbers you can start tracking NOW - for your website, craft fairs, even in-person workshops🔹 How my big January launch really went—and what the data is telling me to change next timeIf you want more predictability (and fewer “WTF am I doing?” moments), start here.FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

The Pro Calligrapher Bundle - open for enrollment through Tues, Jan 28, 2025!Five short stories from students who signed up for our calligraphy courses 2 - 5 years ago. How they’re doing (you won't believe some of them!) and what actions they've taken to continue to growing their businesses. Because an investment in our courses (and your creative & business skill)... is an investment that pays off for life."If you keeping waiting for your circumstances to be ideal before taking action... then you'll always just keep waiting. It's crazy that I could've started YEARS ago." - Shivani, Pro Calligrapher Bundle studentFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

The most HONEST student conversation I’ve ever hadEver dreamed of leaving your job (where you feel seriously unappreciated) to build a business that truly lights you up? Sher did just that. She enrolled in our Pro Calligrapher Bundle with one goal in mind: to quit  teaching and become a full-time creative. But -cough- calligraphy is definitely NOT a get rich quick scheme, so the road has been full of challenges.In this episode, we take an unflinching look at her 2.5-year journey:What DIDN’T work (and where she lost money)The specific resources and strategies that finally helped her find her footingHow she’s now charging premium rates (and getting YES from clients!)This is a raw, real look at what it takes to build a life for yourself that’s outside the norm. Spoiler: It’s HARD but so worth it.FOLLOW SHER: https://www.instagram.com/sp_ekriti --✍️ Our Pro Calligrapher Bundle is open for enrollment RIGHT NOW!!✍️A complete education in calligraphy and business… for less than the price of a single college course.  Doors close Tuesday, January 28, 2025.Stop playing small. Invest in your creative business dreams 👉 👉  HERE!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Ever wondered if your creative hobby could become something more? Megan did too—she’s loved calligraphy since childhood but never in her wildest dreams imagined getting paid for it. After leaving her overwhelming teaching job, struggling to raise her first child, and trying a mom blog (that never really felt like her…) she finally took a leap last year that changed everything.In this interview episode, Megan shares:How she’s growing her business as an introverted person living in a camper trailer on her grandmother’s Oregon farmThe simple, natural strategy she uses to get jobs in her small communityHow she was able to make back the investment in our Modern Calligraphy 201 course in just six months… twice overMegan’s journey began with the January 2024 Challenge. Now, she feels like a completely different person—and she's only just getting started.FOLLOW MEGAN: https://www.instagram.com/mod.calligraphy----✨ Feeling inspired? ✨FREE CALLIGRAPHY CHALLENGE: It’s not too late to jump in Join HERE so you don’t miss the free lessons, daily prizes, and tactical business tips.“SIX MONTHS TO PRO CALLIGRAPHER” LIVE TRAINING: 📌 Sign up at crookedcalligraphy.com/sixmonthsTues, Jan 21 @ 4 PM pacific/ 7pm eastern -OR- Wed, Jan 22 @ 6 PM pacific/ 9pm easternFREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Have you ever tried to start something new, only to be paralyzed by the fear of failure and crippled with anxiety about adding one more thing to your plate?You are far from alone. Part of that fear & anxiety comes from a lack of confidence – in yourself, your knowledge, and your ability to succeed. And while society has deemed it necessary to have confidence when beginning a new venture, I think it’s total bullshit.Join me on this episode of The Shinah Show as I share the story of one of my students having the COURAGE (not the confidence) to go from feeling like a complete imposter, to a “just go for it” mentality – all in ONE YEAR’S time! We’ll dive into:Confidence vs. Courage – and why courage trumps confidence when starting a new venture every timeHow to build up your courage & fuel your drive to continueWhy the daily grind of life can cause us to underestimate what can be done in a year’s timeHow to feel the fear, but do it anyway and use the community around you advantageouslyI hope this inspires you to GO FOR IT in 2025 so this time next year, you can be your happiest and best self!Need a little courage to begin your calligraphy journey? Our “Newbie to Pro Calligrapher” Challenge is starting January 13th, 2025! Join us for 5 days of free worksheets, daily live lessons with me, a supportive community of fellow creatives, and some amazing prizes! And this year for the first time ever, one lucky participant will win the Grand Prize - A FREE Pro Calligrapher Course Bundle (worth $997!!). Sign up HERE!FREE WORKSHOP:“How to Become a Calligraphy Pro” Educational WorkshopFOLLOW SHINAH: Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphySUBSCRIBE:Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!