Creative Campfire: Conversations for Creative Entrepreneurs

Shelly and Lauren are hosting a live deep-dive on ⁠usage licensing.⁠ Lauren walks through a real case study where usage renegotiation happened after a shoot wrapped.⁠ Rachel Korinek⁠ joins to share how terms shifted in the 24 hours before her shoot — and what happened.Tickets: $97 — includes a 14-page workbook. Newsletter subscribers⁠ get a discount code which now expires May 8, 2026.Episode Summary:Shelly and Lauren tackle a listener question from Tara @teragigotstudio, a food photographer navigating usage licensing in her local market. From baking usage into your creative fee without line-iteming it out, to why restaurants operate on razor-thin margins and what that means for your quote, to how to explain licensing using movies and Spotify — this episode gets into the nuance that most "just charge for licensing!" advice skips entirely.What Tara Asked:Tara wrote in wondering whether her ability to charge for usage is limited when competing photographers aren't charging for it at all. She lost a restaurant group job to a photographer who charged a fraction of her rate, and she's trying to figure out how to price strategically in a local market where she's still finding her footing.What's Covered:Why aligning on budget before you quote changes everything — and the range technique (credit: Andrea Stern) that actually gets people to give you a numberHow to bake usage into your creative fee without a separate line item — and why you still need a per-image rate for anything beyond the packagePerpetual vs. time-limited licensing for local clients, and why Lauren defaults to perpetual for restaurantsHow exclusive → non-exclusive can be a pricing lever when a client can't meet your rateThe Getty Calculator tiering logic (national → regional → local) and how to apply it even though the tool is gone — plus FotoQuote as a resourceWhy the most profitable dishes matter more than the most popular ones when scoping a restaurant shootProfit First by Mike Michalowicz for building pricing from your actual numbersHow to explain usage to clients who don't get it: a movie ticket is a one-time viewing license; a Spotify consumer account doesn't cover commercial useRaw files, scope creep, and why "what happens if scope expands" needs to be in your contract before the shoot startsFotoquote — pricing software for photographersProfit First by Mike MichalowiczCreative Camp Instagram @creativecamp.proQuotes from the show:"Whether you know you're paying for usage or not, there is a usage fee. I took the photo — I have to license it to you." — Shelly"Clients aren't sitting on bags of money trying to keep it from you. Stay focused on finding a compromise and educating them." — LaurenStay in touch and resources to grow your business:Drop a comment, send us a DM at @creativecamp.pro, or reply to the newsletter. Tara's question opened up a thread we've been pulling on for weeks — what's your version of it?Live usage workshop — May 12th: Real case studies, Lauren and Shelly live, Rachel Korinek as a guest, and a 14-page workbook. $97. Newsletter subscribers get a discount code before the 8th.Basecamp Bundle: The foundational resource library for creative freelancers. Everything you need to pitch, price, and promote your creative business — all in one place. Creative Sidekick: 1:1 mentorship with Shelly for photographers ready to work on the business, not just in it. Application and discovery call required.

What happens when the vibes stop being enough?In this episode, I’m joined by operations strategist Samantha MacKinnon — my partial COO and the person helping me rein in the chaos behind the scenes.We get into what it really takes to move from scattered ideas to focused execution, why most creatives struggle with prioritization, and how data (yes, even if you hate it) can actually give you more freedom — not less.We also talk about building systems that support your brain (not fight it), the difference between collecting knowledge vs. implementing it, and why sometimes the most important question isn’t if something will work… but how.If you’ve ever felt overwhelmed by too many ideas, unclear on what’s actually moving your business forward, or resistant to looking at your numbers — this one’s for you.💡 Key TakeawaysWhy most creatives are stuck in “focus” (and how to get out of it)The balance between data + intuition in decision-makingHow to prioritize when you have too many ideasThe real reason your business might feel scatteredWhy “you can’t run a business on vibes alone"The shift from knowledge consumption → implementationHow to build systems that actually support your workflowWhat happens when you bring on a team (and why it can still feel messy)The power of asking harder questions in your businessYou can’t grow what you’re not measuringData doesn’t remove creativity — it supports better decisionsIf you say yes to everything, nothing gets doneSystems should flex to you, not the other way aroundSometimes the problem isn’t the strategy — it’s a lack of focus🔗 Resources & LinksSamantha MacKinnon→ https://samanthamackinnon.com/Fixer Series (Sam’s monthly workshop + resources)→ https://samanthamackinnon.com/fixr-seriesSocial Life (community mentioned in the episode)→ https://photocamp--ohsierra.thrivecart.com/social-life-2026-6/Tiny Experiments(Referenced for procrastination: head, heart, hand)Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our ⁠Camp Bulletin, where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.About the Host:Shelly Waldman hosts Creative Campfire, a podcast for creatives who want more — more clarity, more confidence, more financial stability, and more honest conversations about what it really takes to build a business.With a career spanning finance, commercial photography, and education, Shelly brings both heart and numbers to the table. She’s passionate about helping creatives understand their value, navigate growth, and create businesses that feel aligned and abundant.Whether she’s interviewing industry leaders or sharing her own lessons learned, Shelly’s goal is simple: to pull up a chair to the fire and have the conversations that move creatives forward.You can find her on IG at @shuttershelly and @creativecamp.pro

In this episode, Lauren and Shelly unpack the biggest lessons from Shelly's recently completed Pitch Essentials course co-created with Rachel Korinek of Two Loves Studio.They cover the full arc of landing clients as a freelance photographer — from cold outreach anxiety and client calls, to portfolio strategy and the long game of follow-up. Whether you're brand new to pitching or 19 years in, this conversation is full of practical, real-world takeaways. Both hosts get candid about their own struggles and wins, making it feel less like a masterclass and more like a conversation with two smart friends who've figured a few things out. •      What pitching really means vs. marketing — and why you can't skip it no matter how established you are•      Call confidence: why getting on the phone beats email almost every time•      How to extract the right information on a client call so you can actually quote the job accurately•      Portfolio strategy: who is your website really for — ad agencies or direct-to-brand clients?•      Shelly's 5-touch outreach sequence: zines → LinkedIn → DM → capabilities deck → coffee chat•      The referral ask — and why most photographers aren't doing it•      Why you should focus on doing the work instead of chasing the ROI "The most important thing on a call is that it's an opportunity for them to get to know your personality. Yes, you need the information, but at the end of the day, you can follow up if you miss something."— Lauren Liz "People are not being ghosted — people are just being overworked. You're that 15th spam email, basically."— Shelly Waldman "Focus on doing the action you can control versus putting all your energy into worrying about the result, which you can't really control."— Lauren Liz  Resources and links:Pitch Essentials Course — co-created by Shelly Waldman & Rachel Korinek of Two Loves StudioXYZED Printing — where Shelly prints her zine/mini-magazine: exwhyzed.comIan Tuttle — photographer whose work Shelly references: ituttle.comThe 12 Week Year — book referenced by Lauren on tracking actions within your control: store.12weekyear.comThe 7 Habits of Highly Effective People — Stephen Covey's"Circle of Influence" concept referenced by Shelly: franklincovey.comCreative Mornings — in-person creative community events with groups worldwide: creativemornings.com Hosts bio:Shelly Waldman is a photographer, educator, and the founder of Creative Campfire. After 10 years in finance and an economics degree in hand, she swapped spreadsheets for studio lights — but kept her love of strategy.Now based in London, Shelly blends creativity and businessacumen to help photographers and creative entrepreneurs build sustainable, profitable careers. Lauren Liz Kress is a commercial and editorial photographer specializing in vibrant lifestyle food, beverage, portrait, and brand storytelling imagery. With nearly 20 years in the industry, she collaborates with brands, publications, and restaurants while also serving as an educator, and board member of APA Atlanta. Based between Atlanta and Puerto Rico, she’s passionate about creative community, inclusive productions, and meaningful storytelling.  Stay in Touch:•      Drop us an email or DM us on Instagram creativecamp.pro•    Support the show by buying us a coffee (we'd love a chai latte!)•      Sign up for our weekly-ish Camp Bulletin —industry insights, creative opportunities, and the latest show•      We'd love a review! On Spotify, leave a comment on the show. On Apple Podcasts, leave us a review — it helps others find us among the plethora of podcasts out there. More ways to work with us:•      1:1 Consulting — Shelly has been a business coach and photographer since 2010•      Sponsor the podcast•      Invest in one of our courses•      Invite Shelly to speak to your group or be on your stage•      Got another idea? Email us: [email protected] SEO Keywords & Tags

The Squiggly Line Career & The Courage to Pivot with Danae Karachaliou of Writing PajamasIn this episode of Creative Campfire, Shelly sits down with Danae Karachaliou — founder of Writing Pajamas — to talk about career pivots, identity shifts, and what it really means to build something that feels aligned.From pharmacy school to food photography to copywriting, Danae’s path is anything but linear. But as she shares, the thread was always there — writing.This conversation dives into:What happens when the dream you built no longer fitsThe difference between creating for yourself vs. clientsWhy talking about the thing you want to do matters (before you’re doing it)How to reintroduce yourself after a major pivotWhy marketing is shifting from strategy-heavy to human-firstThe danger of outsourcing your creativity to AIAnd why you’re allowed to change your mindOne of the biggest takeaways?“The worst thing you can do is outsource your brain power and creativity.”We also explore what ethical marketing looks like today, how brands like Patagonia changed the game, and why personality-driven copy is becoming the future.If you're in the middle of a pivot — or quietly questioning your next chapter — this one is for you. Links & Resources MentionedDanae KarachaliouWebsite: https://writingpajamas.comInstagram: https://www.instagram.com/writingpajamasSocial Life (community run by Xanthe Appleyard) doors open again March 23! A special ⁠link just for my campersEpisode 7 with Xanthe Appleyard (Social Life founder)Patagonia (brand example discussed)The Moth (storytelling organization mentioned)99% Invisible (podcast referenced)Roman Mars (host of 99% Invisible)Reuters article Meta is earning a fortune on a deluge of fraudulent adsTools mentioned:ChatGPTClaudeGrammarlyGeminiTopics We CoverSquiggly careers & nonlinear growthGoing back to a 9–5 to support a pivotSharing (or not sharing) the messy middleEthical brands & human-centered marketingPersonality-led copywritingAI as a tool vs. AI as a crutchMarketing trends shifting toward connectionHost bio:Shelly Waldman hosts Creative Campfire, a podcast for creatives who want more — more clarity, more community, more confidence, more financial stability, and more honest conversations about what it really takes to build a business.With a career spanning finance, commercial photography, and education, Shelly brings both heart and numbers to the table. She’s passionate about helping creatives understand their value, navigate growth, and create businesses that feel aligned and abundant.Whether she’s interviewing industry leaders or sharing her own lessons learned, Shelly’s goal is simple: to pull up a chair to the fire and have honest conversations.Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this engaging conversation, Shelly Waldman and Rachel Korinek delve into the intricacies of pitching in the photography industry. They discuss the importance of crafting effective pitch decks, tailoring presentations for clients, and the value of visual storytelling. The duo shares insights from their experiences, emphasizing the role of templates and collaboration in creating standout presentations. They also touch on the significance of feedback and continuous improvement in the pitching process, ultimately encouraging photographers to showcase their unique value to clients.Rachel Korinek is a Toronto-based professional food photographer and the founder of Two Loves, a studio and online education platform blending her love of food and photography. Originally from Australia, Rachel creates bright, expressive imagery that celebrates real food, emotion, and storytelling. She works remotely with clients worldwide and travels for select projects.TakeawaysPitching is often overlooked but crucial for success.Tailoring presentations to client needs enhances engagement.Visual storytelling is key in making a strong impression.Templates can streamline the pitching process and save time.Collaboration can lead to innovative ideas and improvements.Feedback from clients is essential for growth and refinement.A strong portfolio should reflect the work you want to be hired for.Understanding client expectations can lead to better outcomes.Continuous improvement is vital in the creative industry.Success in pitching can lead to more opportunities and collaborations.Resources:EP 10: Pitching Mindset and What to SendCanva great for building templates (google slides, Adobe Express work too)About Creative Camp:Shelly Waldman is a commercial photographer and entrepreneur, and the founder of Creative Camp. She hosts Creative Campfire, featuring honest conversations about business, creativity, and building a sustainable creative career.Keep the conversation going:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ ( love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

**ANNOUNCEMENT** Pitching Essentials returns this February:Foundation Class: February 5Pro Track: Starts February 6Pitch Essentials teaches photographers how to communicate their ideas with clarity and confidence — using visual tools and clear structure to communicate ideas and value at every stage of outreach.👉 All details and tickets:http://courses.twolovesstudio.com/pitch-essentialsSummary:Photographer Suzanne Clements joins Shelly Waldman to talk about creativity, marketing, and building a sustainable photography career. Suzanne shares her unexpected path from painting to photography, how she developed her bold visual style, and why personal projects are essential for growth.They dive into idea generation, creative collaboration, packaging projects for clients, and navigating today’s marketing landscape — from Instagram fatigue to the power of consistent email outreach. Suzanne gets into the nitty gritty of how she manages her list, verifies emails and why she uses small batch mail merge rather than a service like Mailchimp or Flodesk. This is a candid conversation about experimenting, adapting, and staying creatively engaged in an ever-changing industry.Links & Resources MentionedSuzanne Clements Portfolio: https://www.suzanneclements.com/Suzanne on Instagram: https://www.instagram.com/suzannecgdZeroBounce (Email Verification): https://www.zerobounce.net/Streak CRM for Gmail: https://www.streak.com/Chapters00:00 Introduction to Suzanne Clements01:31 Suzanne's Journey into Photography04:35 The Shift from Painting to Photography07:21 Finding Your Style and Voice11:25 The Importance of Feedback and Consultancy13:44 The Role of Conversations in Growth16:57 The Magic of Post-Production18:30 Creative Projects: Skater Girls and Beyond29:38 Navigating Creative Expenses32:55 Exploring the Beauty of Simplicity in Photography35:43 Transforming Ideas into Visual Stories38:09 The Evolution of Marketing Strategies46:40 Leveraging Automation in Creative Marketing53:13 From Concept to Completion: Documenting the Creative Process56:30 Crafting Engaging Emails58:49 Manual Email Strategies for Better Engagement01:01:46 The Importance of Curated Email Lists01:06:11Leveraging Technology for Email Marketing01:10:20 Warming Up Your Email for Success01:15:41 Maximizing Creative Downtime01:19:59Navigating Communication in a Changing IndustryKeep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Share a takeaway in the comments.SUPPORT THE SHOW:Share the episode with a friend. Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this episode of the Creative Campfire Podcast, Shelly Waldman and co-host Lauren Liz sit down to reflect on 2025, looking at all the thrones and roses.Together, they unpack the moments that shaped the year both personally and professionally: navigating divorce, ending a close friendship and business partnership, grieving the loss of beloved pets, and the quiet courage it took for Lauren to come out (again) as queer to family and friends.This conversation is honest, tender, and grounded in the belief that our creative work doesn’t exist in a vacuum. Life changes us and our businesses, boundaries, and identities evolve right alongside it.Rather than offering a polished highlight reel, Shelly and Lauren talk openly about what it looks like to reflect on a year with compassion, clarity, and truth — making space for grief, growth, and what’s next.If you’re approaching your own year-in-review feeling tender, uncertain, or in transition, this episode is an invitation to slow down and reflect with honesty.One thing we know is having a support has been a must. Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 help with, Shelly, who's background in finance and photography get her a unique perceptive as a coach and business manager. We're opening spots in Feb for working together. Drop us a dm to learn more.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this episode of Creative Campfire, Shelly sits down with creative producer, photographer, and The Naked Room podcast cohost Kelly Garthwaite for a wide-ranging conversation about creative careers, pivots, and what it really means to build something new when the path forward isn’t clear.Kelly shares her journey from technical writing to photography, to photo editor at NFL Network, to her seven-year run at Red Bull Media House, and the leap into entrepreneurship that didn’t unfold the way she expected. Together, they unpack the realities of freelancing, advocating for yourself inside big organizations, the emotional whiplash that can come when a well-thought-out plan that doesn’t land, finding the creative spark in podcasting and predictions for 2026.The conversation weaves through:Why relationships matter more than résumésWhat brands actually look for when hiring creativesThe unseen labor of production and why photographers are asked to wear too many hatsPodcasting as a creative lifeline and space for honest, human conversationThe cultural shift toward analog, slower creativity, and real connectionWhy community (especially women supporting women) matters now more than everThis episode is an honest look at reinvention, trust, and staying human in an increasingly automated, transactional creative industry.Topics Covered: Creative pivots and nonlinear careersLife inside Red Bull Media HouseHiring photographers: talent vs. personalityBurnout, boundaries, and people-pleasingWhy “efficiency” is hard to sell to brandsPodcasting as a creative and emotional outletThe future of media, streaming, and AISlowing down: film photography, analog rituals, and patienceWomen using their voices and building communityKelly is a creative producer and former photo editor at Red Bull Media House who now co-hosts The Naked Room podcast. Known for her empathy, collaboration, and deep industry knowledge, Kelly is passionate about honest storytelling, community-building, and keeping creativity human.🎙 The Naked Room Podcast – available on Spotify, YouTube & all podcast platforms🔗 Kelly on LinkedIn, Substack, Instagram (photo), Instagram (pod)Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this episode of Creative Campfire, I sit down with Sam Cornwall — photographer, digital tech, and creator of The Photo Glossary — for a deep, honest conversation about what really makes a professional set run smoothly.We talk about learning to see light, why soft skills matter just as much as technical ones, and the industry knowledge that’s slowly disappearing as fewer photographers come up through assisting. From hybrid roles and chain of command to pricing equipment, managing clients, and building trust on set, this episode is packed with insight for photographers, assistants, and creatives navigating commercial work today.Whether you’re early in your career or deep in it, this conversation will help you understand not just how sets work — but why they work best when communication, clarity, and leadership are prioritized.In this episode, we cover:​Why learning to “see” light starts long before you touch a strobe​The difference between technical skills and creative vision​How environment and lived experience shape your eye​Why soft skills are missing from most photography education​The importance of chain of command on set​Hybrid roles, efficiency, and modern crew structures​Why photographers should understand equipment costs and fees​The thinking behind The Photo Glossary and preserving industry knowledge​What newer creatives are missing — and how to close that gapThe Photo Glossary Info:​Substack​Instagram​Website​WikiReferenced Tools & Software​Capture One​Adobe Lightroom​Photoshop​Profoto​Adorama​Dropbox​WeTransfer​Hightail​PIBOX (Frame.io alternative)Keep the conversation going with us here at Creative Camp:​Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.​Support the show by ⁠buying us a coffee⁠ (we love chai lattes)​Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.​We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:​1:1 consulting - Shelly's been a business coach and photographer since 2010.​sponsor the podcast​invest in one of our courses​invite Shelly to speak to your group or be on your stage​Got another idea? Drop us an email: [email protected]

In this episode of Creative Campfire, Shelly sits down with powerhouse sports photographer Amanda J. Cain, the first Black female team photographer in the NHL and now head photographer for the Detroit Pistons.Amanda shares how she carved out her lane in sports, the realities of in-house photography, the importance of being multi-skilled, the challenges of career advancement inside teams, and how she integrates art direction and graphic design into her creative identity.We cover:Creative direction for media dayMentorship + honest advice for up-and-coming sports creativesWhy freelancing freedom mattersThe highs and lows behind the scenes — beyond the highlight reelHer sneaker obsession and the art-direction ideas it inspiresHer upcoming rebrand + personal weekly projectIf you’ve ever wondered what it actually looks like to build a career in pro sports photography — this is your episode.Where to Find AmandaInstagram: @amanda.j.cainPortfolio: amandajcain.photoshelter.comMore places to find AmandaKeep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

"We're all work in progress... We're always, growing. That's why I like to show the imperfections in a lot of my photography. I like to show that like, it's that wabi-sabi approach to it." - PJ AgbayIn this episode, Shelly sits down with Philadelphia-based commercial, editorial and food photographer PJ Agbay to explore his creative journey — from shooting on an iPhone in high school to becoming a full-time commercial photographer, community builder, and published artist.PJ shares how breakdancing at his local rec center shaped his sense of belonging, why community is at the heart of his work, and how he’s building a creative ecosystem in Philly.He also breaks down his transition into commercial photography, learning usage and licensing, building confidence with pricing, and how manifesting big goals by sharing them out loud, led him to shoot for Bon Appétit and Food & Wine.We dive into studio culture, personal growth, networking-as-dating, Substack writing, and how saying your dreams out loud can change everything. If you’re building a creative career rooted in connection, this conversation is full of sparks.Keep up with PJ:Website Instagram SubstackOther folks and organizations mentioned in the show:Caydie McCumber — Photographer & educatorTwo Loves Studio / Rachel Korinek — Pitching Essentials co-creatorBon AppétitFood & Wine MagazineElijah Crawford — Director/producerThe Maker’s Table — Creative dinner series co-created by Shelby and AlexIf one of your 2026 goals is to pitch stronger and communicate your value more clearly, check out the Pitching Template Bundle designed my Shelly here at Creative Camp & Two Loves Studio. There are 8 customizable pitch templates that will help you stand out.50% off from Nov 28 - Dec 1, 2025 with code BF50 at checkout.https://courses.twolovesstudio.com/pitching-templates

Jacquette M. Timmons and I dive into the complexities of pricing in the creative industry. In this engaging conversation, Jacquette shares her unique perspective on the phrase 'charge what you're worth,' exploring its cultural implications and the importance of aligning personal and business finances. Discover how to navigate the emotional and financial aspects of pricing, and learn why understanding your value goes beyond simple equations. Tune in for insights that will help you build a thriving business without sacrificing personal financial health.Follow Jacquette on her platforms:InstagramLinkedInWebsite / BlogPodcastKeep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our courses *BLACK FRIDAY SPECIAL COMING ON OUR COLLOB PITCH TEMPLATES*invite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

Zach Ancell “fell” into photography while running track at the University of Oregon, snapping photos of his teammates that eventually sparked a commercial career. His competitive drive to be the best fueled his success—until a life-altering moment forced him to confront his deepest fear: losing his wife. Death was something Zach had always kept locked away, but a series of events at 35 cracked that box wide open.As he began questioning everything—his career, his ambitions, and what it means to live fully—Zach found himself on a journey of self-discovery. That exploration led him to create When We Die, a podcast and call-in series where people share their stories, beliefs, and reflections about death, purpose, and what comes after.Follow Zach and his show and get all his links HEREInstagramShowKeep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this episode, Phoebe Nelson of Pandrd Design Co shares her journey from in house graphic designer to full time muralist (yes that's painting cool designs on walls all over the world). We dive into changing the mindset around be grateful to be an artist, aka the starving artist, to get paid for your work, and value what you do. She shares about lessons learned about sexism and speaking with confidence, why site visits are not necessary, and how her contract has developed over the years. We discuss the slippery slope artists face when working for free to build a portfolio as well as those that are doing it for "fun" and the broader impact that has on the artist community. We get into money talk. Her biggest money challenge in the last 3 years and her biggest financial win along with new things she's trying out this year, how she finds assistants in the places she's painting, and lessons learned about Check out Phoebe's work, her resources for artist, and more:Instagram: @PANDRDesignCoWebsite: panderdesignco.comDesigning for Murals Workshop Nov 12, 2025Keep the conversation going with us here at Creative Camp:Drop a DM over on ⁠Instagram⁠ @creativecamp.pro and share you thoughts on the episode: something you learned, related to, or someone to interview. Keep us caffinated and show us you care ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest podcast show.Did you know that if you leave a review, or a comment, it helps get our show in front of others? Yep. It helps us get found among the plethora of podcasts. And if you really love the episode and want to others to listen too, share a screenshot or a snippet on your social feed and tag us. So we can love you back.How can we work together:1:1 Creative Sidekick: Shelly's been a business coach/stragist and photographer since 2010. She's opening up limited spots to work together in 2026. Sponsor the podcast: yes, we're looking for both episode and show sponsors. If you want to get in front of creatives (photographers, artists, graphic designs, etc) here's where you'll find them.we have creative camp and creative campfire merch shop coming in NovemberInvite Shelly to speak to your group or be on your stageGot an idea you want to pitch us or collaborate on: Drop us an email: [email protected]#ArtisticValue #Muralist #PhoebeNelson #FinancialLiteracy #dontbeastarvingartist

Jamie Kingham is a renowned lifestyle commercial photographer based in Reno, celebrated for his dynamic and engaging visual storytelling. With over two decades of experience, Jamie's career has seen a significant evolution from fashion photography in London and New York to capturing the essence of outdoor and lifestyle imagery. His journey has been marked by profound personal and professional transitions, including a pivotal move back to Reno, where he embraced new creative challenges and redefined his identity. Jamie's exploration of AI in his work has opened new avenues for creativity, allowing him to craft innovative treatments and visual concepts that push the boundaries of traditional photography. Connect with Jamie at jamiekingham.com, follow him on Instagram at @jamie.kingham, or connect on LinkedIn at Jamie Kingham.Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

Around the campfire today I have an engaging conversation with Colorado based, outdoor lifestyle photographer Ryan Dearth.He shares his journey from a military upbringing and taking a job in the world of physics, before exiting the science world to become a full-time freelance photographer. He discusses the challenges and triumphs of transitioning from weddings to editorial + travel photography, and now into brand work that can keep him closer to home. Ryan emphasizes the importance of building a portfolio, networking, and reflects on the evolution of his style, the significance of follow-up to maintain connections, and the shift towards lifestyle photography. We also touch on differences between Instagram and LinkedIn as platforms for networking and community building, and the importance of finding one's voice in photography.TakeawaysRyan's journey into photography began with a military upbringing and a passion for capturing moments.The leap into full-time photography was driven by a desire for fulfillment and fear of stagnation.Building a portfolio is essential for establishing a career in photography.Transitioning from weddings to editorial work allowed Ryan to explore new creative avenues.Finding a personal voice in photography is an ongoing process that evolves over time.Travel photography opened doors to new experiences and cultural understanding.Networking and follow-up are crucial for maintaining professional relationships.Social media platforms serve different purposes in a photographer's career.Community and collaboration are vital for growth in the photography industry.Embracing change and adapting to new opportunities is key to long-term success.Follow Ryan:InstagramLinkedinPortfolioKeep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

Join us for an inspiring conversation with Mike Brennan, a creator and communicator who tells stories on pages and stages. In this episode, we delve into the transformative power of creativity for mental health. Mike shares his journey from working in high-pressure design environments to embracing art as a personal healing practice. Discover how his daily creative habit has not only helped him navigate depression but also inspired others to find hope and redemption through art.Whether you're a creative professional or someone seeking solace in art, this episode offers valuable perspectives on embracing creativity as a pathway to healing.Mike's latest book, "Blue: A Story of Letting Go," is a poignant fable about dealing with loss and finding closure. It's available on Amazon along with his other works.Visit mikebrennan.me, where you'll find resources on his daily creative habit and live event sketching.Don't miss Mike's upcoming talk at the mental health marketing event in Franklin, Tennessee, on October 7th and 8th, where he'll share insights on using creativity as a tool for mental wellness. Keep the conversation going with us here at Creative Camp:Drop us an email or a DM over on Instagram.Support the show by buying us a coffee (we love chai lattes)Sign up for our weekly-ish Camp Bulletin ., where we drop nuggets about industry insights, creative opportunities and the latest show. We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review. How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcast invest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

In this engaging conversation, Lauren and Shelly discuss a project and pricing challenge faced by a design friend of Lauren's. They explore strategies for billing, the impact of economic uncertainty on the creative industry, and the significance of maintaining mental health while pursuing creative passions. The dialogue emphasizes the need for flexibility and resilience in the face of changing circumstances, encouraging listeners to find solutions and adapt their approaches to thrive in their creative endeavors.TakeawaysIt's important to take care of your voice as a creative.Client conversations can be challenging, especially regarding budgets.Understanding client expectations is crucial for successful proposals.Billing strategies should encompass all time spent on a project.Flexibility in pricing can help maintain client relationships.Creative professionals often undervalue their time and efforts.Economic uncertainty affects client budgets and project opportunities.Mental health is vital for sustaining creativity and passion.Finding solutions is better than dwelling on frustrations.Engaging with the creative community can provide support and insights.Want to learn more about pitching? Get on the waitlist before tickets go on sale September 9, 2025 for 10% off.Get on the listChapters00:00 Reconnecting and Reflecting on Challenges02:45 Navigating Client Expectations and Budget Constraints05:14 Creative Solutions for Pricing and Project Management08:20 The Importance of Mental Health in Creative Work10:59 Exploring Flexibility and Adaptability in Business13:58 Share Your Thought With UsSupport the how by ⁠buying us a coffee⁠Keep the conversation going:drop us DM over on Instagram @creativecamp.pro or send us an ⁠email⁠ [email protected] more thoughts, insights and industry happenings? We drop it in our weekly-ish Camp Bulletin .This show is independently produced, edited and put together by Shelly Waldman. Keywordscreative entrepreneurship, client relationships, pricing, negotiating, budgeting, billing strategies, mental health, economic uncertainty, design industry, photography, freelance work, project management

🎙️ Mastering the Art of Pitching in Photography with Rachel KorinekKeywords: photography, pitching, client communication, ghosting, networking, mindset, proposals, follow-up strategies, personal connections, business photographyIn this episode of Creative Camp, Shelly Waldman sits down with Rachel Korinek of Two Loves Studio to dive into the intricacies of pitching in the photography business.From navigating ghosting and client communication to crafting tailored proposals and building authentic personal connections, this conversation explores what it really takes to get noticed (and get replies) as a photographer.You’ll hear strategies for follow-ups, tips for shifting your mindset around rejection, and why data and personal connection play such a big role in booking the right clients. Shelly and Rachel also share details about their upcoming workshop, Pitching Essentials (October 6, 2025), designed to help photographers refine their pitching process and communicate value with confidence.Whether you’re just starting your business photography journey or looking to tighten up your client communication strategy, this episode is packed with actionable insights.🔑 Episode TakeawaysNetworking is essential for building lasting relationships in photographyClear client communication helps mitigate ghostingMindset shifts can change how you handle rejectionFollow-up strategies keep conversations alive and build trustPersonal connections increase the likelihood of booking workTailored pitches resonate more than generic onesData can guide and improve your pitching strategiesStrong portfolios matter — but solving client problems matters moreAuthenticity in communication is the real differentiator📝 Chapters00:00 – Introduction and Networking Skills01:12 – The Business of Photography: Pitching and Proposals04:54 – Understanding Ghosting and Client Communication08:44 – Mindset Around Pitching and Follow-Up Strategies12:11 – Building Relationships and Long-Term Engagement15:54 – Crafting the Perfect Pitch: Detail and Context19:56 – Crafting Effective Client Communications25:51 – Building Personal Connections in Business30:51 – Recap and Workshop Announcements💬 Memorable Soundbites“Ghosting is a very loaded word.”“What is the problem you’re solving for that client?”“You have to be authentic and true.”🔗 Connect with Rachel KorinekWebsite: Two Loves StudioInstagram: @twolovesstudioCourses & Resources: Two Loves Studio Courses✉️ Connect with Shelly & Creative CampEmail: [email protected]: @creativecamp.proNewsletter: Sign up for the Camp Bulletin☕ Support the ShowIf you enjoy Creative Camp, you can support us by buying us a coffee.📢 Stay in the LoopWant more insights, industry updates, and behind-the-scenes thoughts? Subscribe to the Camp Bulletin → Sign up here.

Ben Moore is now known for his incredible architectural urban landscapes. But he didn't start out photographing buildings. His winding journey to find his niche and build his creative eye took time and a lot of photos. We dive into his back story, hear about how taking Instagram seriously changed the trajection of his work and opened doors to partnerships and friendships.The Book: "Above & Across London", featuring over 170 aerial images by Ben, of the city’s historic architecture, bustling streets, and notable landmarks through all season of the year.🌟 It's now available for pre-order at Trope.com and will be in stores September 16th!We also cover:His love for automative photographyDronesNFTs - why are they still on your sitePrinting a book means editing differently than for screen (we mention this episode with Chris Wojcicki)partnerships with Nikon and Adobetravel to New York and Berlinand a running theme throughout is the power of relationshipsCheck out all of Ben's work and social linksWebsiteInstagramYouTubeWe want to hear from you. Share your questions for us to answer on the show, be a guest or nominate someone by dropping us an email or send us a DM over on Instagram.Support the show by buying us a coffee.We have info, workshops and more that we pop into our less than weekly-ish Camp Bulletin . Sign up⁠ to stay in the loop.Want to to work with us:Shelly is available for teaching, mentoring and speaking opportunities both in person and virtually. She is also open to hosting your brand's podcast.We offer company trainings on how to take on the job images to use for company promotion and social feeds as well as photography workshops on both the craft and the business side.Check out our website for more info.Lastly, the London Experience is a 4 day reset, recharge, creative and business boost, September 28-Oct 2. Come for the whole experience or pop in for one day. All the info and tickets can be found here.

Ever think about the one moment that changed your whole creative path?For Tom Crooke, it started with $500 from his grandfather. Instead of spending it on rent, he bought a camera. At the time, he was an actor making showreels for friends on the side — until a chance gig with a jewelry company landed in his lap... and changed everything.No more acting. Full-time video.Now he runs Bobbin Unlimited Video, working with brands, agencies, and passionate people.In this episode we talk about:– Mistakes and unexpected wins– Contracts, boundaries, and lessons the hard way– What he'd do if I gave him $10K today--------------------Let's get together in person. Join us for the London Experience Sept 28 - Oct 2nd. This four-day immersive experience is designed for commercial photographers and creative entrepreneurs craving inspiration, community, and business clarity. Can't commit to all four days? No problem grab a day pass! Keep the conversation going by:sending us an email or a DM on Instagram.Support the show by buying us a chai or coffeeWant more thoughts, insights and industry happenings? We drop it in our semi- weekly Camp Bulletin⁠.Want to work with us? Here's how:+ speaker: we love talking about all things marketing, business and photography+ workshop: we have several. + business development (coaching): done with you. we work with folks 1:1 to help you create a plan you can attack.

I’m calling this one The Money Shift—because that’s exactly what Xanthe Appleyard of Oh Sierra has been living. From “sweet, let me buy that” and overdraft life… to getting to zero, taking ownership, and actually looking at her numbers (go figure).After hearing Xanthe and her husband Frank open up about their debt on their podcast Love You to the Core, I knew I had to bring her on to go deeper. We talk about shame, survival mode, self-trust, and how she’s redefining what a “rich life” looks like—from the inside out.Where to find Xanthe:PodcastSubstackInstagramWebsiteThe London Experience Sept 28 - Oct 2, learn more and get the waitlist bonuses that expire on July 20th.Keep the conversation:Drop us an email or a DM over on Instagram.Support the by buying us a coffeeWant more thoughts, insights and industry happenings? We drop it in our weekly-ish Camp Bulletin . ⁠Sign up⁠ to stay in the loop.If you learn something, let us know. If you think a friend would enjoy this let them know, and if you want others to learn something too drop us a review. It helps spread the word.

We don't talk enough about money as creatives and photographers. This is more than pricing, this is the mindset, habits, and lessons we learned from our upbringing til now. So I'm inviting various folks on to share their money stories, and journeys. To kick things off, I’m joined by my longtime friend and former colleague Jenny Flores.Jenny and I first met during my decade in banking, when I was a financial analyst at Citibank. She led Community Development for the San Francisco region before moving on to Bank of the West, and later, Wells Fargo. Just days into her new role leading Small Business Growth at Wells, COVID hit and Jenny had to pivot fast. She co-designed the $420 million Open for Business Fund, which helped keep 336,000 small businesses alive through the pandemic.Today, Jenny is building AMH Catalyst, a venture capital firm reimagining access to capital for women founders. The firm has both a 501(c)(3) nonprofit arm and a for-profit side, using AI and blockchain to reshape how funding and support are distributed.In this episode, we talk about:The money habits Jenny learned as a childHow one book on money changed her entire approachThe lessons she’s teaching her daughter nowWhy she launched her own venture capital firm — and how it’s structured to create long-term changeStay in Touch:Jenny FloresLinkedInAMH Catalyst Center Website LinkedIn Creative Camp:Keep the conversation going over on Instagram. Drop us a DM, or tag us in your post/story. Support the show by buying us a coffeeWe shared our thoughts, insights and industry happenings, and drop it in our weekly-ish Camp Bulletin⁠Sign up⁠ to stay in the loop.🎟️ The Creative Camp: London Experience is coming September 28–October 2!This four-day immersive experience is designed for commercial photographers and creative entrepreneurs craving inspiration, community, and business clarity.✨ Waitlist tickets go on sale July 2.Join the waitlist now to get $400 off, a 1:1 coaching session, and first access to one of just 12 spots.👉 Get all the details + sign up at creativecamp.pro/london-experience

Shelly met Chris at Creative Supper Club dinner in Los Angeles, thanks to Caydie McCumber. They happened to sit next to each and quickly found common ground, as they were both embarking to live overseas. Shelly in London, and Chris to Barcelona. The conversation hasn't stop since that dinner. That's why when you hop into this episode we're already in conversation. We dive into AI and how Chris has used it with a client to show ideas for a Cannes project, which was green lit. Then we move into his graphic design background that infuses with and complimented by photography, video and animation. All that mixed with his love of music, storytelling and books, ignited a passion project that he's been thinking about for ages. We get into the nitty gritty of how he found contributors, did a Kickstarter campaign, pushed through the unknowns and uncertainty, to finding a publisher that could bring his project to life. Chris is now looking for contributors for book two, all about Spain. Hop over to the magazine (aka book) @pigeon_mag_ and check out Chris' IG and website too:@somekidstudio     somekidstudio.comWant to support us by treating us to a warm beverage? ⁠We'd be so happy. ⁠Are you on the Camp Bulletin? We pull together industry happenings, photo jobs, retreats, and add our insights and stories. ⁠Sign up⁠ to stay in the loop.Our very first in person experience is coming to London, September 28 - Oct 2. It's four days (with a bonus VIP) for creative entrepreneurs . Those Seeking Real Connection & InspirationIf you’re craving a break from screens and endless online meetings, this experience is for you—a chance to refill your creative well and spark fresh ideas through hands-on activities and meaningful conversations.Get on the Waitlist to learn more, and get Shelly's birthday special (yes her birthday is June 24th). You'll be notify via email when the tickets are available. There's room for 12.

Today's episode is full of insights on:Burn Out; how burnt is your toast, will depend on what action steps and how much time you will need to recover, reset and rise again.Learning on the job; never wanting to be in that situation again.Gear that has had the biggest impact on our workhow we built meaningful connectionsAdvice on breaking into a specific niche of photographyFor those interested in niching down we have a great workshop with Commercial Athletic and Wellness photographer, Caydie McCumber, check it out hereWant to support the show? Treat us to a warm beverage. We pull together industry happenings, photo jobs and more and drop it in our weekly Camp Bulletin along with our insights and stories. Sign up to stay in the loop.

In this episode, we’re kicking off a two-part series inspired by a thoughtful list of questions Lauren received from a photography student. We dive into what it really means to find your style, how to start building a client base, and what branding looks like early in your career. Along the way, we share a few stories from our own humble beginnings — the missteps, the lessons, and the moments that helped shape the creative businesses we have today. Whether you’re just starting out or circling back to reconnect with your "why," this one’s for you.Want to reat us to a warm beverage? Hot chocolate sounds good about right now.https://buymeacoffee.com/creativecamp We're hanging out over on IG, so drop us a DM with your insigths or questions: @creativecamp.proAnd join the Camp Bulletin for the latest

Lauren Hubbard and I dive into why she's moving away from her current studio management system. It's a clear reason, and that leads us into talking about other options we've collectively tried. As well as we get into email systems, and the difference between CRMs and studio management software. Heat up your drink and pull up a chair by the fire.Want to treat us to a warm beverage? Coffee for Lauren and a Chai for Shelly.http://buymeacoffee.com/creativecampHop over to IG to keep the conversation going:http://instagram.com/creativecamp.pro Join our camp bulletin to stay in the loop.

Welcome to the kick off episode of Creative Campfire pod where we talk about life as a creative entrepernuer. Your campsite hosts, Shelly Waldman and Lauren Hubbard are multi-skilled, commerical photographers, who have a lot to share. In this episode, we touch on our background stories, why we started this podcast, Lauren's love for Notion, converastions we're hearing in the field (which we will get into more with future episodes.)If you’re in to having candid conversations all things spanning the work and life of being a creative entrepreneur…grab a warm beverage, pull up a chair, and come sit by the fire with us.Want to treat us to a warm beverage? Coffee for Lauren and chai for Shelly ⬇️buymeacoffee.com/creativecampHop into our communityhttps://www.instagram.com/creativecamp.proJoin our camp newsletter