PODCAST · business
Creative Tangent
by The Booth
Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study.Each episode brings different vantage points into the same room to build a shared language across marketing, motion and creative. From brand storytelling to performance marketing, from first impression to final click.Because great work doesn’t happen in a straight line. It happens on a tangent.
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Lance Spence - From Newsroom to Product Marketing
In this episode, Lance Spence shares his unconventional path into product marketing and explores how his background in journalism and live television shaped the way he simplifies complex ideas, why product marketing often feels like producing a daily show, and how working closely with sales, creatives, and product teams is key to making things actually land. Lance also reflects on the importance of building trust inside organizations, the challenge of cutting through noise in B2B marketing, and how AI is changing the way teams work.—Creative Tangent: Where marketers put strategy in motion.Powered by The Booth — animation for marketers who lead with strategy.
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ABOUT THIS SHOW
Creative Tangent is a podcast hosted by The Booth for people who create marketing for a living. We talk with marketers, founders, and creatives about what shapes great work: the constraints, trade-offs, side conversations, and “wait, are we sure?” moments that never show up in a case study.Each episode brings different vantage points into the same room to build a shared language across marketing, motion and creative. From brand storytelling to performance marketing, from first impression to final click.Because great work doesn’t happen in a straight line. It happens on a tangent.
HOSTED BY
The Booth
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