PODCAST · business
Creator Club | Social Media Marketing & Content Creation
by Katie Steckly
The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve. Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation. She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.Whether you're into Instagram, creating on YouTub
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Answering ALL your content creator questions! | Creator Club Podcast Q&A
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is the last video of 2024 - so we thought we would end on a Q&A episode - anything from business, social media, and a bit into my personal life 😉 See you next year!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Ask yourself these 5 questions before starting a YouTube Channel
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Y’all know I spend a lot of time talking about the benefits of starting a YouTube channel, how to do it, and why I personally love YouTube so much... but the truth is, it’s not for everyone! Her are 5 questions to ask yourself before starting a YouTube Channel!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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If I started from scratch as a creator, I’d do this
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There is so much advice online about how to grow on social media - it can honestly be overwhelming if you’re trying to formulate a plan for becoming a full-time creator starting from zero. You don’t know what content you should be posting, where you should be posting it, or how you’re even going to make money off of doing this.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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How to stop caring and start posting (get over your fears!)
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I have chatted with a lot of you and I would say one of the biggest roadblocks I hear about is feeling embarrassed of making that transition to a content creator in the know those people you personally know might be judging you. But there comes a time where you just have to own it, and embrace the discomfort. Imagine if I let this stop me all those years ago, I would never be here telling you about my success and how being a full-time content creator is possible. So let’s chat about how you can get over your fears and finally stop caring about what others think about your journey.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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My content creator hot takes (faceless accounts, chat bots, and more)
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, we're diving into a topic that's been on my mind for a while now: My content creator hot takes. Yes, we're going to discuss some strategies and trends that are a bit controversial in the creator world. So, buckle up, this is going to be a fun one!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Exposing my brand deal rates (how to know what to charge…)
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Brand partnership revenue was my largest revenue stream in 2023, coming in at $217,000 - but this took years to build! And the two hardest parts are: getting brand deal offers, and knowing what to charge. In my episode about my income streams, I talked a lot about how to start getting brand deals when you’re starting out. So, today I want to focus on what you should be charging. So, let’s take some time to go over how to determine your initial rate for brands, and how to increase it over time.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Is a personal brand right for you? How to decide your strategy
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Trying to decide between a personal brand and creating a brand persona can be super overwhelming. Would you rather have an online presence as yourself - using your name and your face as the forefront of your brand - or - would you prefer to develop a brand that doesn’t rely on you personally being on camera, or having your name be your brand? So today I want to break it all down for you, so you make the choice that is best for you.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Influencer vs content creator - what path is right for you?
If you are creating content with the goal of monetizing, then your content creation is a business. However, how you monetize or turn your content into a business is up to you - and there are two terms we hear floating around a lot to describe those ways of creating content as a means to make money - and that’s Influencer or Content Creator. While some people see these terms as synonyms (and truly there is not actual dictionary definition) but the way I see it - they describe two distinct ways of approaching a content business online. So today I want to break them both down for you - and help you figure out which approach will work better for you and your goals.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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The legal side of content creation - interview with Magi Fisher from The Artist’s Lawyer
If you want the tea on the legal side of content creation, this episode is for you! Today, I am interviewing Magi Fisher from The Artist’s Lawyer - and asking your burning legal questions. We chat about all things contracts, brand partnerships, trademarks, LLCs, copyright, and more.Check out The Artists' Lawyer on IG: https://www.instagram.com/theartistlawyer/Get 15% contracts and other legal templates from The Artists' Lawyer with my code KATIE15Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Exposing the income streams that made me $500K+ last year
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There’s a certain amount of financial instability that comes with the territory of being a content creator. One moment, you’re feeling super grateful because you can’t believe a brand is willing to pay you to mention them in your YouTube video - the next, you’re stressing out because you have no idea how much you’re going to make money next month.Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Is it possible to pivot? How to change niches and love creating again
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Listen, you can change your niche without leaving your audience confused and overwhelmed. Trust me, I know from experience that it can be a struggle if you want to switch things up later on in your journey - but I have experimented and have some strategies to share with you today!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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My exact process for viral Instagram Reels
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | In 2023 I discovered a tried and true Reels strategy that helped me go from 35K followers to now 144K followers. This strategy starts with finding the balance between original Reels content and trendy Reels content. But it goes deeper than that - though this is the start of a viral Reel strategy, there are many ways you can leverage this strategy… which is what we are going to talk about today!Join the Creator Club - learn more about the membership here!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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One month of Instagram content in one hour - my signature content workflow
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | One of the most challenging parts of being a content creator is feeling stuck and not knowing what to post, and there’s one way that you can prevent this from happening and that is planning content in advance. Specifically, I am a fan of planning a month of content at a time - I find that’s the right balance of keeping your ideas fresh and relevant, while also maximizing on your ability to batch your tasks, which overall means spending less time on content creation.Listen to this episode for details on niche and pillars: https://katiesteckly.com/creator-club/build-a-six-figure-content-business-from-scratch-with-this-processI’m going to tell you how to do it in just an hour. Because content planning doesn’t have to be stressful, or take forever - it can actually be fun! So let’s do it.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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How to choose where to post - find the right platform for you
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I'm going to start this episode by saying, you do not need to be on every platform. Not only would that be super overwhelming, especially if you were just starting out, but also, not every platform is going to be the best place for you to reach your audience.There are a lot of different platforms out there, but I feel like the main ones that are used nowadays are YouTube, podcasts, Instagram, TikTok, and Facebook. So, in this episode, we are going to break all of these down and really chat about how to choose the best one for you and your brand.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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My secret to being consistent on social media (my weekly workflow explained!)
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I see many creators throwing out the advice, "Consistency is key," but then they don't really provide much guidance on how to actually be consistent on social media. So, I want to walk you through my secrets to being consistent on social media and how that works in my weekly workflow.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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5 steps to your first 1,000 YouTube subscribers
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Your first 1000 YouTube subscribers are going to be the hardest to obtain, once you cross that threshold, I promise things will start to feel a little bit easier. Okay - let’s be real, YouTube never feels easier - but, each and every subscriber will be easier to get than your first 1000.Why are these early stages so difficult for growth? It’s because YouTube doesn’t know anything about you or your content yet. In the beginning, it’s like making your very first impression with someone; you don’t know each other yet, your background, your personality, or your expertise - all of that stuff you still need to share, and prove. You’ve gotta built trust.Once you built that “trust” with the algorithm, it will start to recommend your videos more and more, which will help to grow your audience.So today’s podcast, I really want to share with you five steps that will help you reach your first 1000 subscribers the right way, building trust with the platform (and your viewers) in a way that will help you grow more in the long term.Grab the Content Creator Starter Kit here 👇 https://katiesteckly.com/starterkitVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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How to grow as a creator with a full-time job
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | This is maybe cringey to say, but my proudest accomplishment is that I am a full-time content creator. This honestly was always my dream job. I was an awkward 12-year-old when I first started my YouTube channel, and of course, it’s grown and changed a lot over the years, but one thing never changed: I was determined to do whatever it takes to make this work for me.Now, I know a lot of y’all are working towards being a full-time creator as well - but at the moment, you’re most likely a full-time something else. And unfortunately, it’s not viable for most people to up and leave their job to focus on making content full-time. And look, I would not advise that, actually. It’s probably not going to be the most responsible move. So instead, you need to find ways to balance being a full-time whatever AND creating content, and creating enough content, consistently enough, that you grow an audience that can support you as a full-time creator.I’ll be honest; I’ve never actually worked a “corporate job,” as an adult - but I do know what it’s like to balance content creation with other work. I started really focusing on creating content when I was a full-time student - I was doing a more-than-full course load, working a part-time job, doing extracurriculars, and making multiple YouTube videos per week. (They weren’t necessarily good videos, but hey - I was trying)When coming out of university, I worked as a freelancer doing videography for weddings and even real estate. No matter what I was doing, in my spare time, I was working on building my own content creation business. Eventually, I grew my freelance work into an agency, Creatorly Media - with a team that works with our clients. So even now - I’m a small business owner, and a content creator - and now, I’ve started another brand on the side (my van life vlog channel) in addition to my YouTube channel, podcast, and Instagram.All of this is to say - while I’ve technically never balanced an “adult full-time job” with being a content creator - I’ve certainly had times in my life where I have a lot of different things going on, and I’ve learned ways to prioritize content creation in the midst of all that.Over the years, while working on this, I developed a few strategies that I think will help you grow as a content creator while balancing a full-time job. So let’s get into it!Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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How I went from $0-$80,000 in digital product sales in 3 steps
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Honestly, it was only really in 2023 that I "saw the light" when it comes to digital products. I really started experimenting with digital products in 2022 - before that, I really hadn’t ventured into the space. However, my digital product strategy wasn’t very - well, strategic. I sort of was just making products here and there and seeing what stuck. But over the last year, throughout 2023, I learned a lot about how if you just simplify your offering and make sure that it will be actually useful to your community, you will see a change in sales.Today I am excited to share how I went from $0 in digital product income in 2021, to $80,000+ in the last two years in digital product sales, and how you can implement the same strategies to make digital products a part of your income streams as a creator.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Content creators, you NEED to start an email list
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I feel like any online creator, at some point, has thought to themselves, "Hmm... maybe I should start an email list."Perhaps you're not sure where to start or if you are doing it in the best way possible. The reality is, there are so many different ways you can learn about email marketing, and today I want to share the method that I think has performed the best and explain how to go about it. So welcome to email marketing 101 for creators - let’s go!Flodesk: katiesteckly.com/flodeskVisit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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The strategy that got me to 100K Instagram followers
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Do you know how people say that when you're not looking for love, that's when it will find you? That's pretty much what happened to my Instagram in 2023. I thought to myself, "If I can hit 50K followers by the end of the year, that would be great." Just for context, I started with around 35K followers at the beginning of 2023. But once I stopped putting pressure on growing, that's when I saw the most growth. It all started with trying something a little different, and honestly, this one thing shifted my entire Instagram strategy. So, today, I want to walk you through this strategy and how it helped me reach 100K followers before the end of the year. Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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How to build an Instagram Strategy from scratch
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | If you have found your way to this podcast episode, that probably means that you are trying to build an Instagram this year - and I am so excited to be a part of that journey. Let’s just dive right into the steps that you should take to get there.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Build a six-figure content business from scratch with THIS process
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I would say, for most of us, there are many reasons we want to become a content creator. Despite the various motivations behind why we want to become creators, I would say most of us agree that we also need to bring in an income. When we see all of these other creators out there bringing in six figures of revenue each year, it's hard not to want the same.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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5 Mindset Shifts Creators Need in 2024
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | It's funny; a lot of kids grow up wanting to be a doctor, a veterinarian, a firefighter, or a teacher. However, I hit a certain age when I knew exactly what I wanted to be when I grew up: a content creator. I didn’t know what that would look like for me, and I have changed directions with my content a lot over the 12+ years I have been creating, but one thing never changed: my desire to be a content creator.There are so many content creators out there talking about how to become one and providing a wealth of information on how to grow. It's awesome; I am one of those people, and I wish I would’ve had access to these types of creators when I was first starting out. But I didn’t, and I figured it out the hard way. The problem with having so many different pieces of advice out there is that you may find yourself doing things because somebody told you to, not because it feels right or is even working for you. So, in today’s episode, I want to chat about some mindset shifts that can truly turn your content creation journey into your own.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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Your 2024 Instagram Strategy needs THIS
Get a free trial of Dash Hudson here: https://www.dashhudson.com/pricing?utm_medium=organic&utm_source=creator&utm_campaign=CreatorClubPod_NA_01_01_2024&utm_content=Organic_KatieStecklyPodcast_Podcast_General_0_0_MOFU 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, I want to share my *secret sauce* to a perfect Instagram Strategy, and no - I am not going to tell you to post 100 Reels per week. Instead, I want to help you create a realistic, well-rounded strategy for your Instagram in 2024. No hacks. No gimmicks. These are real strategies that anybody can implement, and that’s what we’re diving into in this episode! Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop ...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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If I started from scratch as a content creator in 2024, I’d do this
Get a free trial of Dash Hudson using our exclusive link!Today, I want to chat with you about something that's been on my mind a lot lately – what I'd do if I were starting fresh as a content creator in 2024. With a decent audience on YouTube, Instagram, TikTok, and my podcast, I often find myself wondering about the best approach if I had to build everything from scratch.Let's dive right in.Visit my shop page for more details on all of my products: https://geni.us/digitalproductshop...and interested in the Creatorly Media services - check them out here: https://geni.us/creatorlyservices
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3 Key tactics for generating authentic engagement on Instagram
Authenticity is the cornerstone of successful engagement on Instagram. It's about being genuine, true to yourself, and showing up as your authentic self. When you embrace authenticity, you create a space where your audience feels comfortable and connected. They can relate to you and trust you, which ultimately leads to loyal followers. Get ready to generate authentic engagement on Instagram. Let's get started!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for Canva HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Steal my content creator workflow (save time & grow faster!)
Today, I want to take you through my comprehensive weekly routine for scheduling my week as a content creator. As someone who manages multiple platforms, brand deals, and future projects, I've honed my organization and time management skills to ensure maximum productivity. If you're struggling to find the right balance between creativity and effective scheduling, this post is for you. Let's dive into my detailed weekly planning process!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for Canva HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Stop waiting for good content ideas. Do this instead.
You know, as creators, we often find ourselves staring at a blank screen, waiting for that magical moment of inspiration to strike. We hope that the perfect idea will come to us out of thin air, but more often than not, we're left feeling frustrated and stuck.But here's the thing: waiting for good content ideas is like waiting for a unicorn to show up at your doorstep. It's a nice thought, but it's not a reliable strategy for success. So, in today's episode, we're going to explore a different approach, one that will help you overcome this common struggle and unlock a world of endless content possibilities.Alright, let's jump right in and explore how you can stop waiting for good content ideas and start creating amazing content. Are you ready? Let's do this!This podcast is sponsored by Dash Hudson. To read the report and sign up for a free 14-day trial, head over to dashhudson.com/podcastVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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How I set my rates for brand deals and digital products
Despite what you might have heard, there is no perfect formula for calculating your rates as a creator - there are so many factors involved that aren’t just the size of your audience. The niche you’re in, the size of the brands that you’re partnering with, the deliverables you’re offering - and many other factors will help determine what you can reasonably charge (aka what brands will agree to)But these same struggles surpass just setting your brand deal rates - we know as creators how important it is to have multiple streams of income - so as you expand into selling digital products, maybe offering services, or even opening a membership, you need to figure out how to price those things as well.I’ve definitely struggled with setting prices in the past, but through my journey as an entrepreneur (if you didn’t know, I’m the founder of a creative agency called Creatorly Media) learning to negotiate, learning to know my worth - I’ve settled on some processes for coming up with pricing that I wanna share with you today.SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Copy this Instagram Story Strategy to get more views!
Instagram stories provide a unique opportunity for content creators to connect with their audience on a personal level. However, if you're not getting enough views on your stories, you're missing out on a massive opportunity to grow your audience and increase engagement. But I got you, I am going to share a proven strategy that will help you captivate your audience, provide value, and make them come back for more. Let's dive in!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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7 steps to turning your content creation hobby into a business
How would you like to transform your content creation hobby into an actual business? Whether you're creating content on Instagram, YouTube, TikTok, or all of the above, these steps will provide you with valuable insights and strategies to monetize your passion and turn it into a sustainable source of income.So, grab a cup of coffee, get cozy, and let’s chat about turning your hobby into a business.SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Why 90% of YouTube Channels Fail
The reality is, the vast majority of YouTube channels will never become financially successful. In fact, out of the 100 million YouTube creators, only 10 million channels have surpassed 1000 subscribers. That means that if you have 1000 subscribers, you're in the top 10% of all YouTube creators. The other 90 million never made it that far.In my over ten years of creating content on this platform, I've found that there are really 5 main reasons why the majority of YouTube channels 'fail' or fail to grow into a consistent form of income for the creator. And guess what? It has nothing to do with having the right camera, using the 'best' editing software, or even knowing the latest changes to the algorithm.So in today's episode, we're going to dive deep into these 5 things that might be holding you back from seeing success on YouTube. But before we get started, I have a special announcement for you. The Instagram Road Map, a comprehensive course designed to help you master Instagram growth, has relaunched! And as a thank you for being a loyal listener, you can use the discount code IRM25 to get 25% off until Friday, September 22nd.Don't miss out on this opportunity to level up your Instagram game and take advantage of the discount. Now, let's jump into today's episode and uncover the secrets to YouTube success!SIGN UP for The UPDATED Instagram Roadmap HERE! Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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Want to land more brand partnerships? Here’s how!
Since then, brand deals have become an increasingly significant part of my own income, and it’s seriously such a pleasure to get to partner with brands that I personally love and respect - and share them with my audience. So I want to teach you how you can do the same (because for many of us creators, it means finally getting paid to make the content that we probably would have made for free anyway!) But here’s the thing: I’m not just going to talk about how you can start pitching brands - that’s great and all, but the real business is getting brands to come to you. And if you want to the end of the video, I’m going to tell you how to do just that.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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156
5 Ways to Build Confidence as a Content Creator
Being a content creator requires a wide range of skills, from copywriting to video editing to social media and marketing strategy. However, the most important and universal skill that creators need is confidence. I really think of it as a skill, not something you're necessarily born with, but something you can develop over time. It can truly make the difference between a successful creator career and being too scared to start in the first place.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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155
Stop asking for YouTube Subscribers, they don’t *really* matter!
When I first started my YouTube channel, all I ever dreamed of was reaching 100,000 subscribers and receiving that play button - and finally feeling confident and fulfilled. News flash: that didn’t happen. Because frankly? Subscribers don’t matter. You don’t need a lot of subscribers on YouTube to be successful - and in fact, my only goal on YouTube has completely shifted, and it’s changed the way I think about my YouTube growth strategy in general. In today’s episode, we will not only cover why subscribers don’t really matter (and why you shouldn’t bother asking for them) and what actually matters instead. Let’s get into it!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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154
5 steps to build your social media strategy from scratch
If you want to level up your game and build a social media strategy that works for you (not against you), you have come to the right place! In this episode, I'm going to give you the steps on how to get started, even if you're starting from scratch. So grab a cup of coffee, get comfy, and let's dive in!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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153
Beginners Guide to YouTube Analytics: the analytics you should be paying attention to
As a content creator, analytics are a powerful tool that gives you insights into how viewers interact with your videos and your channel. Without keeping your analytics in mind, it will be hard to adjust your strategy and pivot when needed. In this episode, we'll go over which analytics you should be paying attention to, how to access them, and the benefits of using them. So, let's get analyzing!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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152
7 Habits that help me stay consistent on social media
We’ve all heard the advice at this point - posting consistently is key to growing on YouTube. But how do you actually implement that advice? What I’ve learned is: you need to treat YouTube like a habit. Just like brushing your teeth, or going for your silly little walks for your silly little mental health - you build up habits over time and eventually, it becomes second nature. That’s the beauty of the 8 habits I’m going to talk about today - once you start doing them, and you practice doing them over and over again - eventually, it does get easier. And posting consistently on YouTube will start to feel more like a normal part of your life- and less like a gargantuan task that you feel the need to procrastinate.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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151
STOP using this YouTube Growth Strategy
Looking back on my more-than-a-decade on YouTube, I've realized that one major mistake has held me back from seeing much more growth, engagement, and more business opportunities than I've already had. And don't get me wrong: I feel really grateful for how far I've come. I just know that I could've gotten here faster and with less struggle had I not made this mistake. And hopefully, I can keep you from making it as well.So, in this episode, we are going to talk about what I did wrong with my YouTube channel, especially in the early days, that kept me from growing faster. And what I'm doing now to fix it. Let's get into it.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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150
How to leverage digital products in your business with Molly Keyser
On today's episode, we have a special guest, Molly Keyser, founder of Freedom Creator, a company that helps business owners add passive digital products to their businesses.As a college dropout with .81 cents to her name and living at her grandma's house in Wisconsin, Molly started her first business, a photography business, by knocking on doors. Within a few years, she had grown that to a multiple 6-figure per year photo studio, and other photographers started asking her how she did it. She then built a following through blogging & started selling digital products to help other photographers. She grew that into a $2M per year online education business. Today Molly helps content creators profit from their content & help their audience on a deeper level by creating & selling their own digital products!Molly’s Social Media:InstagramYouTubeVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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149
6 Urban Legends about the Instagram Algorithm (and what you should *actually* be focusing on instead)
Are you tired of hearing conflicting information on how to grow your account or what Instagram is really doing behind the scenes? So many social media gurus will deliberately exaggerate or dramatize information about Instagram in order to get clicks, so it can be difficult to discern between myths and the truth. That's why it's important to do your own research and fact-checking, or tune in to podcasts like this one where we aim to provide accurate information and separate fact from fiction, which is what we will be covering today - plus, we'll be discussing what you should actually be focusing on instead of all these myths. So sit back, relax, and let's get started.Thinkific Link: click hereVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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148
The Guide to Threads: what you need to know as a creator
You’ve probably heard the hype about the new app from Meta that’s a Twitter replacement… Threads. Today I’m answering all your initial questions about the platform, and what you need to know about it as a content creator or small business owner.Will Meta get sued? Here’s the article I mentioned from Variety. The official press release from Instagram about Threads.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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147
How to grow a strong personal brand (and how to stand out)
Building a personal brand is an excellent way to showcase your unique identity and stand out in a crowded digital world. While there are similarities between building a personal brand and a business brand, the former requires a more personal touch, and you are the center stage of the brand. The content you create on your online platforms should have a direct connection to you - your interests, your skills, and your opinions.Today, I will dive deeper into the process of building a successful personal brand online and share some tips on how to make it work for you. Let's do this!Visit my shop page here for more details on all of my products!
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146
How to build a community (and know what they want from you!)
Building a community is more than growing your audience and following on social media - it’s about creating something powerful, something your community wants to be a part of.One massive mistake that so many creators are making is focusing all of their effort on gaining more followers, increasing their audience size, and seeing that number next to their name go up and up. But then, the people who are already following them - their existing audience - are basically ignored.Listen - you don’t need more followers. If you want to be successful as a creator, and grow a sustainable creator business - you don’t need a big audience. What you need is a community and to understand what they want from you.So, today we are going to talk about how you can actually put this into action - this is how to turn your audience, into a true community and how you can integrate that strong community into your plan for monetization as well. Let’s do this!Creator Q&A: Krislyn Joann Mason, @krislynjoann on InstagramVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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145
The Ultimate Video Podcast Guide: Hosting a Video Podcast on an Existing YouTube Channel Vs. Creating a Separate Channel?
Video podcasts are becoming increasingly popular as people look for new ways to consume content. Many podcasters are now considering adding a video component to their show, and one of the most common questions they ask is whether they should create a separate YouTube channel for their video podcasts or use their existing one. In this episode, we'll explore the pros and cons of each approach, and help you decide which one is right for you.Starter Kit for New YouTubers 2023 (gear, software, + strategies) - YouTube Video HereVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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144
6 ways to tell if brand deals are legit
When you think about how content creators make an income, one of the first things that you think about is brand partnerships.Personally, this is one of my biggest income streams each month and so regardless if you are a beginner or a seasoned content creator, when you see a brand partnership request come through your inbox, you can’t help but be a little excited. But one of the biggest mistakes I see beginner content creators doing is letting that excitement cloud their judgment and responding to, or accepting any and all brand requests.We have all been there, most seasoned creators will probably tell you they were scammed at least once or twice. But the longer you do this, the more you can spot, not only scams but also brands that are disrespecting the creator with their lowball request. Today I’m going to share with you how to tell the difference between a legitimate brand partnership request, and how to avoid being scammed by the rest. Let’s do this!The Creator Q&A Submission was by Coraline: @coralinejsongsVisit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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143
The Creator Club Q&A - a full episode answering your questions!
How do you land constant brand partnerships on YouTube? How does securing brand partnerships work in general? How do you plan your time so that you’re productive and consistent without burning out? These are just some of the questions I will address in today’s special Q&A-style episode! Don’t miss it!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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142
How to avoid procrastination as a content creator
As a content creator, you might find it challenging to stay productive and focused, especially when there is a constant demand for fresh and engaging content. Procrastination is a common problem that can negatively impact your work and your ability to meet deadlines. But, with some simple strategies and a bit of discipline, you can overcome procrastination and become a more consistent content creator. Whether you are doing this as a side hustle or full-time, in this episode, we will discuss some effective ways to avoid procrastination and stay on track.Rebecca (Creator Q&A Submission) - https://www.instagram.com/_360doula/Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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141
This Reel strategy grew my account by 30k followers this year
In the past few months I went from having just over 30,000 followers on Instagram to 76,000 - and listen: I’m not using all the typical tips and hacks you hear. I don’t edit my Reels in the Reels editor, I’m not using a ton of hashtags, or being super specific about the time that I post at. And my top-performing videos aren’t necessarily even following trends! You don’t need to use all of those popular tactics to grow with Reels, and in fact, I think sometimes creators get so caught up in all those little tricks that it holds them back - because they miss out on implementing the strategies that actually help you grow.So in this episode, I’m going to tell you how I make Reels that help you grow - Reels that get 20K, 50K, and even 100K views and healthy engagement. Let’s do it!Marshall Walker (Creator Q&A Submission) - https://www.instagram.com/themarshallwalker/Video: How I film & edit TikToks in 2023 | Batch create with me!Media Kit Template: learn more here!Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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140
5 Steps to your first 1000 followers on Instagram
Instagram has over 1.32 billion active users worldwide… and because of that, it’s a great way for content creators or brands to grow and widen their audience. However, starting from zero can be a daunting task.But, as the Chinese philosopher, Lao Tzu, once said…“A journey of a thousand miles must begin with a single step.”And that couldn’t be more true. Honestly, I imagine where I would be now if I wouldn’t have just started all those years ago. It’s been a really long journey and there were many times when I questioned if it was worth it, but now, seeing where it has all taken me, I know it was. In my opinion, the hurdle of those first 1000 followers can be the hardest. If you can get over that hump sometimes it’s all the inspiration and momentum you need to get that ball rolling.So today, I want to really break it down and give you some actionable steps that you can take to get to those first 1000 followers. This is a no-BS approach, no gimmicks, no hacks, just literal steps that you should be taking if you want to take this whole “Instagram thing“ seriously. so, let’s do this.Visit my shop page here for more details on all of my products!… and interested in the Creatorly Media services - check them out here!
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ABOUT THIS SHOW
The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve. Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the hard way) over her 10+ years as a creator online to teach her listeners how to navigate the adventure that is content creation. She started her internet journey over a decade ago as an awkward teen girl making YouTube videos about Harry Potter in her bedroom. Now, she creates content on YouTube with over 200k subscribers, has a Top-25 Ranked Podcast in Marketing, and even runs her own content creation agency, Creatorly Media.Whether you're into Instagram, creating on YouTub
HOSTED BY
Katie Steckly
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