CRO Insights: How CROs win

In an era where 40-60% of deals are lost to “no decision”, sales leaders can no longer rely on intuition alone. Dr. Curtis Schroeder, who bridges the worlds of academic research and commercial operations, joins the podcast to share data-backed strategies for winning in complex environments.In this episode, you’ll discover:• The “Executive Officer Mentality” proven in a 1600-deal study to reverse buying complexity and “win far more often”.• Why you can't just “train your way out of a broken environment” and must instead fix the "system design".• How the modern CRO must evolve from a "master forecaster to master orchestrator".

On this episode of CRO Insights, host Warren Zenna sits down with Nick Buxton, Founder at Committed to Growth. They discuss how to the limitations of OKRs, why mindset is a key trait to business success, and why businesses are being forced to make smarter investments.

On this episode of CRO Insights, host Warren Zenna sits down with Joshua Trott, CRO at Patch.io, and former CRO at Workrise. They discuss how to why the CRO role needs a certain level of organizational complexity, how to approach interviewing for a CRO role, using data, and more.

On this episode of CRO Insights, host Warren Zenna sits down with Nicholas Ghitti, Chief Revenue Officer at Native Teams. They discuss how to define the Chief Revenue Officer role, the importance of a sales background for CROs, aligning with other senior leaders, and more.