Dear Art Producer

In this episode of Dear Art Producer, host Heather Elder talks with Lauren Wood, Senior Producer at GUT New York, about the art and reality of modern production.   Lauren shares her path from broadcast and her early days as an SNL page to agency roles at McCann and GUT, and breaks down the producer's role as the bridge between creatives, clients, and vendors and turning big ideas into executable work. She dives into the rise of social-first content, the current (and often misunderstood) role of AI in concepting, and why analog processes still matter in a fast-moving, budget-conscious world.   Along the way, Lauren offers practical insights on sourcing talent, running effective creative calls, navigating bids, and communicating with clarity, especially when timelines slip or decisions don't go your way.   This conversation is a grounded, behind-the-scenes look at what it takes to make great work happen today.     Connect with our guest: Lauren Wood on LinkedIn: https://www.linkedin.com/in/lauren-e-wood-285560a0/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook https://www.linkedin.com/in/alison-berk-9010636/  

In this episode of Dear Art Producer, host Heather Elder sits down with Ali Berk, Head of Creative and Production at Billie, to talk about building a career that blends creative vision with production leadership.   Ali shares her journey from menswear design at Tommy Hilfiger to editorial, then into agency life at 72andSunny and Wieden+Kennedy, working with brands like HBO, Google, and Adidas, all before stepping into her current in-house role at Billie. She unpacks what it really means to lead both creative and production, from shaping brand storytelling across touchpoints to producing work within the realities of annual budgets.   The conversation dives into how she approaches collaboration, why strong creative partnerships matter, and how thoughtful planning sets great work up for success. Ali also offers a clear-eyed perspective on AI's practical role, how she discovers and evaluates talent, and why transparency around budgets and usage is non-negotiable.   Plus: her take on skipping unnecessary triple bids and why the best artists know how to protect spontaneity on set.   Connect with our guest: Website: https://www.helloaliberk.com/  LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/     More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook https://www.linkedin.com/in/alison-berk-9010636/

In this episode of Dear Art Producer, host Heather Elder welcomes Kelly Montez (apostrophe) and Jen Jenkins (Giant Artists) to discuss AI's rapidly accelerating impact on artist representation and production, drawing on their work on the Artist Management Association's AI committee. The episode covers why slowing down to be intentional matters, the difference between walled gardens and open systems, and challenges around access, traceability, and work migrating from internal to external use. They also outline AI usage tiers and related fees (including upload fees), highlight the importance of restricting data learning, and discuss indemnification, likeness risks, and negotiating confidently without seeming difficult through checklists, collaboration, and bringing business affairs into discussions.     Connect with our Guests: Giant Artists  Apostrophe       In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guests: Connect with Jen Jenkins: https://www.linkedin.com/in/jen-jenkins-0b25364/  Connect with Kelly Montez: https://www.linkedin.com/in/kelly-montez-610b11/   More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder interviews freelance executive producer Rue Payne, who brings over 15 years of experience in producing integrated campaigns for top global brands. They discuss Rue's unique career trajectory, starting from high school television production to her current executive role. The conversation covers the dynamic nature of the producer's role, the importance of organization and communication, and the shifting landscape of the industry with the rise of AI. They also touch on industry trends, the importance of building long-term relationships, and how creatives can effectively market themselves.      In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Hannah Wolfert: https://www.linkedin.com/in/hwolfert/  Connect with Kim Roemer: https://www.linkedin.com/in/kim-roemer-2026a570/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Heather and Kelly sit down with producers from Ogilvy to discuss  the work, the challenges, and the changes creatives in the advertising industry are navigating: from AI and evolving client relationships to the way content is being created, consumed, and valued. Season 1, Episode 1 of Community Table. 

In this episode of Dear Art Producer' host Heather Elder sits down with Hannah Wolfert, a Senior Content Producer at Syneos Health, and Kim Roemer, a Content Production Business Manager, who have collaborated for nearly 17 years. The discussion delves into their unique career paths, spanning from art history classes to diverse roles in content production and business management. They reflect on their early professional encounters, the importance of industry relationships, and the evolving landscape marked by AI and integrated media projects. The conversation also touches on the complexities of licensing, the relevance of advances in production, and the integral role of business affairs in streamlining workflow. Tune in for insights on staying adaptable in a rapidly changing industry and the blend of creative and administrative skills required to thrive.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guests: Connect with Hannah Wolfert: https://www.linkedin.com/in/hwolfert/  Connect with Kim Roemer: https://www.linkedin.com/in/kim-roemer-2026a570/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer' host Heather Elder welcomes back freelance art producer Kathleen Candelaria. Discussing the shifts in the art production world, including the impact of the global pandemic, the rise of AI-generated content, and the changing dynamics of work and production, the duo discuss Kathleen's extensive experience working with renowned clients and her new journey as a freelancer. Kathleen shares her insights on the evolving roles of art producers, the importance of mentoring, and offers valuable tips for artists on marketing themselves, navigating the bidding process, and the significance of creative calls and treatments. The episode also touches on the integration of AI in art production, the complexities of CGI, and trends in the industry.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Kathleen Candelaria : https://www.linkedin.com/in/kathleen-candelaria-0a13546/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder welcomes John Ancona, a Senior Producer at PXP Studios, who shares his decade-long journey in creative and agency operations, experience with healthcare accounts, and insights into producing groundbreaking motion media campaigns. John emphasizes the importance of communication, the evolving role of AI in creative processes, and how to effectively connect with artists and clients. He also discusses the significance of detailed treatments, budget transparency, and offers advice on landing jobs in the creative field.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with John Ancona:    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder is joined by freelance senior producer Jessica Mirolla. The conversation covers Jessica's extensive experience in production, her passion for art, and her insights on the ever-evolving nature of the industry. They discuss the importance of being multifaceted in today's market, the impact of AI and CGI in creative roles, and the value of treatments and creative calls in the bidding process. Jessica shares her thoughts on current trends, especially in automotive photography, and stresses the need for artists to stay culturally relevant and inspired. The episode concludes with personal reflections and aspirations in the realm of production, making it a must-listen for anyone interested in art production and the dynamic changes within the industry.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Jessica Mirolla: [email protected]    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, hosted by Heather Elder, freelance art producer Sari Rowe and Julie Maxham, senior art producer at IPG Health, share their extensive experiences and unique perspectives on the ever-evolving art production industry. With backgrounds in multimedia, print, motion, CGI, experiential, and illustration, both Sari and Julie discuss their career journeys, the importance of relationships and networking in their roles, the impact of AI and CGI in modern productions, and how they adapt to industry trends. They also explore the nuances of producing treatments, staying connected with the creative community, and their predictions for the future of art production in 2025. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guests: Connect with Sari Rowe on LinkedIn: https://www.linkedin.com/in/sari-rowe-06617313/  Connect with Julie Maxham on LinkedIn: https://www.linkedin.com/in/julie-maxham-36ba842/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode of Dear Art Producer, Heather Elder sits down with Mary Olson, the Studio Director at Calcium + Company, to explore her multifaceted career and passion for problem-solving in the arts. Mary speaks about her journey from fine art photography to engineering cutting-edge production designs for high-profile clients like Ferrari, Sony, and Boston University. The two discuss the evolving challenges in the creative industry, the role of AI, the importance of sketch-based collaboration, and the unpredictable nature of art production. Mary also shares valuable tips for artists striving to land projects and the significance of maintaining a diverse and adaptive skill set. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Mary Olson on LinkedIn: https://www.linkedin.com/in/mo-profile/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, Heather Elder speaks with Cleo Montagnana, Associate Art Producer at BBDO New York. Cleo shares her journey from film production student to art producer, recounting her experiences working with major clients and her start in a small production company. They discuss the evolving industry, the significance of mentorship, the role of AI in production, and current trends in creativity and client demands. Cleo also touches on the challenges and benefits of treatments, the impact of agency mergers, and her aspirations for more hands-on set experience. The episode is rich with insights into the dynamic world of art production, emphasizing the importance of adaptability and continuous learning. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Cleo Montagnana on LinkedIn: https://www.linkedin.com/in/cleo-montagnana-003357171/  Cleo's website: https://www.cleo-montagnana-portfolio.com/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder is joined by Melissa Le Nicol, a freelance senior art producer with over 20 years of experience in the industry. Melissa shares her journey from working at renowned agencies such as Leo Burnett and Ogilvy to her passion for discovering top photographers and production solutions. They discuss the evolving role of an art producer, the importance of treatments, budget transparency, and the dynamics of creative calls. Additionally, Melissa reveals her fascinating background as an acupuncturist and forensic genealogist, highlighting the diverse interests and skills she has developed alongside her illustrious career in art production. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Melissa Le Nicol on LinkedIn: https://www.linkedin.com/in/melissalenicol/  Melissa's website: https://melissalenicol.com/   More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode of Dear Art Producer, Heather Elder interviews freelance executive producer Lisa Lee. Lisa's extensive career spans content creation for major brands, a pivotal role at TBWA/Chiat/Day, and over 15 years at CP&B. The discussion delves into Lisa's journey, the evolution of her role, and the intricacies of art production. Lisa shares insights on maintaining calm and patience in high-pressure environments, the importance of clear communication, and the challenges of modern production timelines. The conversation also touches on future industry trends, including the impact of AI, and personal anecdotes about navigating the creative industry. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.     More about our guest: Connect with Lisa Lee on LinkedIn https://www.linkedin.com/in/lisa-lee-63b7204/      More about your host:   Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, Heather Elder welcomes Vice President and Executive Producer, Mindy Miller, for a deep dive into various aspects of the creative industry and a discussion that explores topics such as collaboration, empathy, and the need for fair practices to foster a thriving creative ecosystem. Heather interviews Mindy on her unique career journey from fitness training to a leadership role in art production, emphasizing the necessity of creative problem-solving and better communication between agency staff and artists. The conversation expands to the complexities of agency operations, the inefficiencies of the triple bidding process, and the benefits of firm bids. They also explore talent management, the influence of social media in discovering talent, and emerging trends in authentic photography. Additionally, there is a critical examination of industry treatment practices and the potential roles of AI and standardization.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Mindy Miller on LinkedIn https://www.linkedin.com/in/mindymillerberg/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder interviews George Qatsha, a seasoned executive producer with extensive experience in marketing, entertainment, and brand-focused companies. They discuss George's background in photography and his journey into production, highlighting his expertise in visual storytelling and team coordination for major brands like Apple, Nike, and Google. The conversation delves into the importance of integrating creative visions with business needs, transparency in the production process, and the evolving landscape of AI in creative industries. They also touch on trends such as the need for motion in artistic reels, the role of websites, and the potential use of AI as a tool rather than a replacement in production work.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with George Qatsha on LinkedIn https://www.linkedin.com/in/george-qatsha-10122a12/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the significance of female leadership. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Connect with Elisa and Piece Mill https://piecemill.co/    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Mary Ann  on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Cassie  on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook 

In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Alexis  on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter     More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Ilana  on LinkedIn: https://www.linkedin.com/in/ilanagfried/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi's transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.     More about our guest: Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/  Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

The 100th episode of the "Dear Art Producer," Heather Elder  welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra's illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra's criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christina-cort/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-946a56159/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore. In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen! In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously creative.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/     More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/      More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/    More about your host: Heather Elder's Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs   Heather Elder's Blog: https://notesfromarepsjournal.com/   Heather Elder on Instagram:  @heatherelderrepresents  https://www.instagram.com/heatherelderrepresents/?hl=en  Heather Elder on Twitter: @heathereldersf https://mobile.twitter.com/heathereldersf Heather Elder on LinkedIn: https://ca.linkedin.com/company/heather-elder-represents  Heather Elder on Facebook: https://m.facebook.com/HeatherElderRepresents   

On this episode of Dear Art Producer, Heather sits down with Nicole Schiavo, Associate Integrated Producer at DDB Chicago.    Nicole has been in her role for six months now. Her team at DDB speaks very highly of her and, as you will see, her enthusiasm for our industry is infectious and very much appreciated. In her free time, Nicole is an avid foodie and enjoys cooking and baking new recipes.     In their conversation Heather and Nicole discuss the role of Associate Producer and what it means to establish yourself in the industry.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Nicole on LinkedIn: https://www.linkedin.com/in/nicoledschiavo/    Resources Mentioned: Artist Management Association Usage Glossary https://artistmanagementassociation.org/glossaries-and-definitions    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

We are excited to be hosting a special episode with one of our photographers, Andy Anderson. Andy is known for his unyielding curiosity and soulful imagery. After representing him for over 20 years, we have followed his journey from Argentina to Alaska and from Iceland to Cuba and everywhere in between. His portfolio contains vast landscapes and intimate portraits, always dedicated to documenting the world as he sees it.    Most recently, this took him to Nepal to photograph and interview the often overlooked Sherpa. Listen as Andy tells us about his time in Nepal and about the Sherpa and their vital role in mountaineering.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Learn more about Andy Anderson and see some of his work here:  https://heatherelder.com/talent/andy-anderson-portfolios    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook  

Integrated Art Producer, Jamie Zimmermann returns to the show to talk about what she is doing these days, how her job and life has changed over the course of a pandemic, and her approach as an Integrated Producer having been a photographer and rep as well.    Since the last time Jamie was on the podcast,  She's now living in San Francisco and is an Integrated Producer at Venables Bell & Partners and has expanded the types of projects she works on beyond art producing. This includes broadcast, digital content, and experiential. Her main clients are a Reebok and Cardi B collaboration and 3M.   In their conversation, Heather and Jamie discuss Jamie's love for puzzle-like projects, her biggest challenges, working with cost consultants, and doing tarot card readings for her productions!  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Jamie Zimmermann on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

On this episode of Dear Art Producer, Heather sits down with Dan Southwick, Senior Integrated Producer at LinkedIn Creative Studio. Originally from Chicago, Dan relocated to California to escape the cold. With bass in hand as a touring musician, and an education in photography under his belt, he stumbled quite naturally into the field of advertising in San Francisco. For the bulk of his career to date, he has led production efforts at creative agencies and internal creative departments at many well known tech companies such as Meta, Airbnb, Apple, Eleven Inc., and Goodby Silverstein & Partners.    In their conversation, Heather and Dan discuss what it is like being a musician turned art producer, working as part of an internal agency, and how constant reinventing and evolving is part of the industry.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Dan Southwick on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

On this episode of Dear Art Producer, Heather is joined by Deb Grisham, Director of Photography Production at Creative Drive. Deb's start in advertising began in London as a photo assistant and her love of production and troubleshooting provided her with the opportunity to learn a variety of roles from talent agent, to studio manager, to producer, to art buyer. She has worked with a range of clients from luxury goods, to fashion, to cars and her round table experience enables her to better understand what the photographer agency and client's needs are in order to obtain a successful end result.    Listen as Heather and Deb discuss changes in the industry in the time they have known each other, what makes meaningful relationships, how to facilitate connection whether working in person or remote and the pros and cons of each.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Deb Grisham on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Freelance Producer, Tanya Hotton's versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world.   In this dynamic conversation, host Heather Elder and Tanya Hotton talk about what her role as a freelance art producer looks like these days, what it was like for her during COVID when work stopped coming in, and how she finds her artists.     In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Tanya Hotton on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

On this episode of Dear Art Producer, Heather is joined by Integrated Producer, Taylor Kigar. Taylor has tackled still, broadcast, illustration and cinema 4d productions, most recently at Deutsche New York. She's a literature lover, a baking enthusiast and queen of the perfectly crafted email.    In their conversation, Heather and Taylor discuss the role of an Integrated Producer, the challenges she faces in today's world, what she looks for in photographers, and why it is always worth it to work with new people.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Taylor Kigar on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Raquel Duarte first conquered the publishing industry with an internship at Glamour Magazine while also working as a studio manager and on-set assistant for fashion photographer Jon Ragel. She then shifted gears to representing and producing for a roster of renowned photographers, as an artist's agent at AFG Management and later Marge Casey.    Today, she applies her experience and expertise as a freelancer by producing for advertising agencies, such as Arnold, Lloyd&Co, Directv, Translation, Pereira O'Dell, Interesting Development, YardNYC, AirParisNY, amongst others. Raquel has been honored to guide the creation of campaigns for global brands, such as Timberland, AT&T, Remy, Martin, Crate & Barrel, and Alaska Airlines to name a few. Raquel applies her working motto of making "content that we are proud" of to every aspect of her 20 plus year career and has always embraced the challenge of an ever evolving advertising industry.   In their conversation, Heather and Raquel dive deep into the challenges of being a freelance producer, remote work, the evolution of the producer's role in such a dynamic industry, as well as insight into Raquel's personal working style and processes.  In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Raquel Duarte on LinkedIn here   More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Arpi Agdere is currently the Art Producer at Wieden + Kennedy. Originally from Istanbul Turkey, Arpi worked for 7 years as an in-house art producer at Vans in Los Angeles and has experience working on both sides of the camera as well as within production companies and creative studios. She has a BFA from Art Center College of Design and is deeply rooted in fine art. She also loves giving back to the art community by doing portfolio reviews and providing mentorships for creatives at every age.   In their conversation, Heather and Arpi explore the joys and the challenges of being an Art Producer in this day and age and how COVID protocols are simply part of production now.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Arpi Agdere on LinkedIn here.   More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Anya Mills has been producing for over 30 years and is currently the Content and Art Services Director at The Martin Agency. After starting her career in Tokyo as a creative, she quickly realized helping ideas come to life was her true calling.   Moving from New York city to Richmond, Virginia in 2001, she spent 10 or so years at the Martin Agency and then took a leap to the client side where she produced a proprietary typeface and started their production and photo department. She recently returned happily to Martin diving back into the role of art buying and art production.   In their conversation, Heather and Anya explore the importance of relationships, challenges faced during the pandemic, and how Heather brings her experience as a creative to the role of producer.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.   More about our guest: Find Anya Mills on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Nelson Luesse is a Senior Integrated Print Producer at Argonaut. He is a native New Yorker who, after a stint in the Navy, settled in the San Francisco area. His first job in advertising was at Goodby, Silverstein & Partners where he worked on Alaska Airlines, Starbucks, and Nike. Now with Argonaut he works on Cricket Wireless, NerdWallet, and the Zebra and enjoys developing his talents in all forms of production, not just print.    In their conversation, Heather and Nelson explore the role of the producer and how some things have changed during the pandemic.    In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nelson Luesse on LinkedIn here.  Mentions:  Le Book More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Karen Lipker is Director of Creative Services at Davis Elen Advertising. She spent almost 10 years working in Photography and then branched out into creative services and production. Karen currently works on McDonald's, Toyota, Smart and Final and the Purity Coffee accounts.  Heather and Karen talk about the role of director of creative services, hybrid creative solutions using remote and in-person work, flexibility and the art of pivoting and what clients are asking for now. They also discuss how supply chain problems might affect brands' product advertising for 2022, CGI as backup planning to lifestyle shoots, crew and studio space shortages and advice on bidding when they don't know the budget.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Karen Lipker on LinkedIn here.  Mentions:  LA Photo Works Le Book More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Sari Rowe is Executive Content Producer at Snyder Studio and is based in Chicago. She's got 20 years of integrated production experience and has worked at several different agencies across the U.S. like Ogilvy NY, TBWA\Chiat\Day, RPA. Sari ran the production department of VSA Chicago before transitioning to executive producer developing and running the animation arm of Snyder.  Heather and Sari talk about facilitating long-form animation with illustrators, problem-solving and value-engineered productions. They also discuss advice for producers looking to transition, the value of researching, finding new talent and the importance of personal work.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sari Rowe on LinkedIn here.  More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Chrissy Borgatta Liuzzi is Sr. Art Producer at Innocean Worldwide. She's responsible for print, digital and social media. She's worked on staff at agencies as well as freelance, so she has a comprehensive knowledge of photography, illustration and multimedia trends and styles.  Heather and Chrissy talk about how some jobs can be as important as a college education, working on the very first iMac campaign, the experience gained from editorial work and how to be the hub of a team. They also discuss  fully integrated productions, working with cost control consultants and advice for making treatments.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chrissy Borgatta Liuzzi on LinkedIn here.  Mentions:  Webinar: AMA Presents Working Successfully with Production Consultants More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Aragorn Fenton is Head of Production at Motive in Denver. He works across a wide range of formats, including video, stills and animation. His career began in Australia and moved to the U.S. 7 years ago. His clients include Mountain Dew, Pepsi, Ruffles, Activa, Horizon, Burger King and Ram.  Heather and Aragorn talk about his initial interest in documentary production and film making, how he's known to be a straight-shooter, what his role involves, producers that do more than just transfer information and remote shooting. They also discuss building and confirming crews, how to make production consultants your partners, paying for treatments and the selection process.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Aragorn Fenton on LinkedIn here.    More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Sabrina Oliva is an Exec. Art Producer at FCB Health and is based in NYC. Prior to that role, she freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus.   Heather and Sabrina talk about the new rules for attending in-person portfolio shows, her path to becoming an art producer, the producer's role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. They also predict an increase in productions (especially Pharma) through the end of the year and discuss tips for working with production consultants, treatment fees, the review process and the importance of showing new work.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Sabrina Oliva on LinkedIn here.  More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

Nikki O'Toole is a Sr. Art Producer based in Los Angeles. She has been working in the art and photography industries for nearly 20 years as a photo director, art director, photo producer, studio manager, agent and art producer.  Heather and Nikki talk about the paths people take to become art producers and what's involved in that role and the rise in integrated (still and motion) projects. They also discuss what clients are asking for right now, aligning on budgets, working with production consultants, how much clients defer to their agency partners during the selection process, developing treatments and how photographers are marketing themselves.   In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Nikki O'Toole on LinkedIn here.  More about your host: Heather Elder's Bio Heather Elder's Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook