Dear Monday

PODCAST · business

Dear Monday

Dear Monday is a podcast about the decisions that change the shape of your life. Most people talk about opportunity in terms of upside — growth, freedom, financial potential. But far fewer conversations sit with what lives underneath those decisions: the obligations, the constraints, the commitments that are difficult to unwind once they're made. This show exists in that space. Each episode explores the realities behind ownership — business ownership, franchise investment, career exits, and other high-stakes commitments that reshape financial and personal life. I spent years inside franchise ownership and deal advisory — walking prospective owners through the discovery process and watching how the industry was designed to move people toward decisions, not through them. Dear Monday is what I built for the moment in between. The conversations are reflective, structured, and grounded in one principle: Clarity before commitment. Rather than motiva

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    S2E10 Clarity Before Commitment: The Cost You Don’t Count

    Every significant decision begins with a version of the same feeling.Freedom. Ownership. Control. A new chapter. A version of yourself you haven’t occupied yet but can already see clearly.That feeling is not naïve. It’s human. It’s what makes the decision possible.But here is what almost never gets examined alongside it.What will this require of you to sustain? Not to acquire. Not to announce. Not to launch. To carry. Every day. After the beginning has become ordinary.In this season finale, TuRhonda Freeman names the cost that runs underneath every major decision — the one that doesn’t appear in the plan, doesn’t have a line item, and is almost always the most significant thing on the ledger.Drawing on personal testimony from three distinct seats — the responsible side-hustle, the leap to scale, and the forced exit — this episode is the thesis statement underneath the entire season.Not an argument against hard decisions. An argument for examined ones.In This EpisodeWhy most people examine whether they can acquire something — and almost nobody examines whether they can sustainably carry itTuRhonda’s personal testimony across three seats: what each one cost that she didn’t count before she was already carrying it“Obligation doesn’t announce itself. It compounds.”The five forms of the cost you don’t count: the maintenance, the emotional load, the relational strain, the identity cost, and the hidden drain“Good opportunities can still extract too much. Success can still produce misalignment.”What changes when you examine the full cost before the commitment is made — how you negotiate, time, and structure the decision differentlyThe season in one question: “Have you counted what this will cost you to carry — not just to acquire?”“Count the full cost. Then decide.”A preview of what’s coming next: Dear Monday, I Have a QuestionKey Quotes“The most expensive part of a decision is often not the money. It’s who the decision requires you to become to sustain it.”“Obligation doesn’t announce itself. It compounds.”“Good opportunities can still extract too much. Success can still produce misalignment. A decision can be ‘right’ — and still cost more than you accounted for — if you only counted the parts you could see.”“You are now seeing decisions differently. Not with fear. With discernment.”This Week’s QuestionHave you counted what this will cost you to carry — not just to acquire?Work With TuRhondaThere is still time — before the decision is irreversible — to examine the structure before you inherit the consequences.The Decision Exposure Review is that conversation. Not a checklist. Not a validation process. An independent examination of what the decision will actually require of your life — in full — before you’re inside it.The full financial picture. Not just the projection — the gap. The operational weight. What it will require to sustain, not just to launch. The life cost. Examined honestly. Without a stake in whether you move forward.Most people realize they didn’t count the right things after the decision is irreversible.This is the conversation that happens before.Learn more about the advisory work behind this show: DearMonday.coAbout The Dear Monday PodcastDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.Hosted by TuRhonda Freeman, former franchise owner and deal advisor.Clarity before commitment.ConnectDearMonday.coApple PodcastsSpotifyIf this episode named something you haven’t fully looked at yet — share it with someone who may be facing the same decision.

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    S2E9 Clarity Before Commitment: How Do You Know When You’re Ready to Go Again?

    This season has followed three different kinds of threshold moments.One woman standing at the edge of ownership. One woman trying to leave a successful career. One woman rebuilding after disruption she didn’t choose.All three have crossed their threshold. And now all three are standing at the same kind of edge.Not the edge of the original decision. What comes after it.The question has shifted. It’s no longer “should I?” It’s something quieter. Something harder.“How do you know when you’re ready to go again?”In this episode, TuRhonda Freeman names the distinction that determines whether the next chapter holds — not whether you’re capable of going again, but whether you’re choosing from the right place.If you’ve been through a hard transition — a disruption you didn’t choose, an exit that tested you, a commitment that was harder than expected — and you’re standing at the edge of something new, this episode is for you.In This EpisodeWhy the question at this stage is no longer “should I?” — and what it becomes insteadThe two things that can feel like readiness — and why they are not the same thing“A commitment made from urgency and a commitment made from clarity can look identical at the signing. The difference shows up in year two.”Choosing from the wrong place vs. choosing from the right place — the distinction that determines whether the next commitment holdsThree signals to examine before you move: whether the why is organized around what you’re entering or leaving, whether the vision extends past the commitment moment, and whether the urgency is pointing toward the right thing or just toward moving“You are not trying to eliminate uncertainty here. You are trying to identify what is actually driving the decision.”Why going again is not starting over — and what the in-between actually produces that belongs in the next chapter“That is not nothing. That is the advantage.”Key Quotes“Am I choosing this because it’s right — or because I’m ready to stop being in the in-between?”“A commitment made from urgency and a commitment made from clarity can look identical at the signing. The difference shows up in year two.”“You are not trying to eliminate uncertainty here. You are trying to identify what is actually driving the decision.”“The question was never whether you were capable of going again. It was always whether you were choosing from the right place.”This Week’s QuestionIs the desire to move again — right now — organized around what you’re entering, or what you’re leaving?Work With TuRhondaThis episode asks the question. The Decision Exposure Review is the conversation that examines the answer — specifically, for your position, with full view of what the next commitment will actually require of your life.Not to validate the direction. To examine whether the next chapter is structurally sound before the decision is irreversible.If you’re at the edge of a new commitment — coming out of a hard transition and ready to move — this is the conversation that belongs before you do.Before the decision. When you still have the room to look at it clearly.Learn more about the advisory work behind this show: DearMonday.coAbout The Dear Monday PodcastDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.Hosted by TuRhonda Freeman, former franchise owner and deal advisor.Clarity before commitment.

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    S2E8 Clarity Before Commitment: Do You Actually Want the Life, or Just the Decision?

    The research is done. The FDD has been reviewed. You’ve talked to owners, run your own version of the numbers, attended discovery day. A yes is forming — you can feel it.And something is still making you pause in a way you can’t quite name.Not doubt, exactly. Not a gap in the information. Something quieter. Something underneath all the other questions you’ve been asking.In this episode, TuRhonda Freeman names it.There is one question that almost nobody asks at this stage — because it isn’t in the FDD and no one in the discovery process is paid to raise it.“Do you actually want the life — or just the decision?”Those are not the same thing. And this episode is about the difference.In This EpisodeWhy the pause at the threshold is almost never about missing information — and what it’s usually about insteadThe ownership narrative: what it is, why it’s compelling, and why almost nobody examines the difference between the narrative and the life before the commitment is madeThe distinction that determines whether the decision holds: wanting the decision vs. wanting the life — and the specific test that separates them“I’ve seen people make both decisions. Same brand. Same numbers. Same process. A year later, they were living completely different experiences of the same business.”Relief as a signal: what it means when the primary feeling about the commitment is relief — and why that matters more than most people realizeThe three-part diagnostic — Why This, Why Now, Why Me — and the answers that hold at 11pm on a Tuesday in year twoWhat clarity at the threshold actually looks like — and what it is not“That distinction is small. And it is everything.”Key Quotes“Do you actually want the life — or just the decision? Those are not the same thing.”“I’ve seen people make both decisions. Same brand. Same numbers. Same process. A year later, they were living completely different experiences of the same business. The numbers didn’t separate them. The process didn’t separate them. This question did.”“If the primary feeling is relief, that matters more than most people realize. Because relief is about ending the evaluation — not about wanting the life that follows.”“That distinction is small. And it is everything.”This Week’s QuestionCan you describe the life you’re choosing — at its hardest, at its most ordinary — and still want it?Work With TuRhondaThis episode names the question. The Decision Exposure Review is the conversation that examines what the commitment will actually require of your life — not the narrative version, the actual one.The financial exposure. The operational picture. The conditions that need to be true for the commitment to be structurally sound — mapped against the life you’re about to enter.Independently. Without a stake in whether you move forward.This is the moment most people skip. And it is the one that determines whether the decision holds.If something in this episode named the pause you’ve been carrying — this is where that conversation belongs. Before the commitment. When the thinking still belongs entirely to you.Learn more about the advisory work behind this show: DearMonday.coAbout The Dear Monday PodcastDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.Hosted by TuRhonda Freeman, former franchise owner and deal advisor.Clarity before commitment.

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    S2E7 Clarity Before Commitment: How Do You Know When You’ve Waited Too Long?

    There is a version of waiting that is responsible.The timeline is moving. Real things are accumulating — runway, readiness, a foundation for what comes next. The plan is being built. The condition is specific and the endpoint is real.And there is a version of waiting that becomes the risk.It looks identical from the outside. Same logic. Same language. Same legitimacy. But the endpoint keeps moving. The condition is always almost met.In this episode, TuRhonda Freeman names the difference — and asks the question that most people in this position have never been asked directly.“Are you still being patient — or are you avoiding the irreversible?”If you’re planning a career exit — if you’ve been quietly building the off-ramp, running the numbers, waiting for the right moment — this episode is for you.Because the exit is a one-way door. And the longer the wait, the more important it is to know which kind of waiting you’re doing.In This EpisodeThe two versions of waiting — and why they look identical until they don’tThe irreversibility question: what it means that the exit is a one-way door, and how to tell if the conditions are moving to keep pace with the door getting closerFor the person planning a corporate exit: the three things the extended timeline is actually costing — beyond the income gapThe window cost: why the terms of your exit are negotiable now, and what changes when they’re notThe financial opportunity cost that doesn’t show up in a paycheck — and why it’s easy not to countThe identity cost: what it means to become a beginner again, and whether you have the appetite for the phase that comes immediately after you leaveA four-question diagnostic — and why you only need one to land“At some point, the timeline stops being something that happens to you. And becomes something you choose.”Key Quotes“There is a version of waiting that is responsible. And there is a version of waiting that becomes the risk.”“Are you still being patient — or are you avoiding the irreversible?”“The exit is a one-way door. When you walk through it — the title, the income, the institutional credibility, the structure that organized how you moved through the world — that version of your life is gone. Not paused. Gone.”“Can you tolerate becoming a beginner again? Not in theory. In practice.”This Week’s QuestionIs the patience still serving the plan — or has it started serving the weight of the door?Work With TuRhondaThis episode asks the question. The Decision Exposure Review is the conversation that examines the answer — specifically, for your exit, in your current position.Not to validate the timing. To look at what the exit actually exposes on its current terms.The real financial gap. The window that’s available right now and what it looks like when it narrows. The conditions that need to be true for the exit to be structurally sound — and what changes if those conditions aren’t in place when you move.If you’re planning a corporate exit — or any significant career or ownership transition — this is the conversation that belongs before the decision is irreversible. Not after.Independently. Without a stake in whether you go forward.Before the exit. When the thinking still belongs entirely to you.Learn more about the advisory work behind this show: DearMonday.coAbout The Dear Monday PodcastDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.

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    S2E6 Clarity Before Commitment: What Are the Obligations Nobody Mentions?

    Every major ownership decision has something in common.It doesn’t matter if you’re evaluating a franchise, planning a corporate exit, or rebuilding after a disruption you didn’t choose. The process around you — the brokers, the advisors, the coaches, the communities — is designed, in its architecture, to move you forward.Nobody in those rooms is paid to slow the process down. Nobody’s job is to surface the full weight before the commitment is made.And that creates a blind spot. The same one. Every time.In this episode, TuRhonda Freeman names it — not from research, but from experience. She has sat in all three seats: as someone who bought a franchise while still employed, as someone who eventually took the leap into full-time ownership to scale, and as someone whose world was turned upside down by career disruption.What she learned from each seat is what this show is built on.“The obligation is what the decision will continue to require of you — in time, in structure, in capacity — after you’ve already committed, and before the return arrives.”This is the episode that names the category. And walks you through it.In This EpisodeWhy every process built around a major ownership decision is designed to move you forward — and what that means for the layer it almost never surfacesTuRhonda’s personal testimony: the three seats she’s sat in, and what she learned from each one that no plan prepared her forFor the person evaluating a franchise, acquisition, or business entry: the operational weight of year one — not the projection, the reality — and the question to answer before you signFor the person planning a career exit: the pace and identity cost of the building phase that the financial plan doesn’t capture, and how long that gap lastsFor the person navigating the in-between after disruption: what the accumulating urgency to move costs the quality of the next decision — and how to tell when it’s driving rather than informingWhy the obligation isn’t in the FDD, the transition plan, or the rebuilding strategy — and what it would mean to look at it before the commitment, not after“There isn’t a formal process for that. That’s the gap this work exists to fill.”Key Quotes“The obligation is what the decision will continue to require of you — in time, in structure, in capacity — after you’ve already committed, and before the return arrives.”“Nobody in those rooms is paid to slow the process down. Nobody’s job is to surface the full weight before the commitment is made.”“I thought disruption was a reset. It wasn’t. It was a compression. The timeline shortened. The stakes didn’t.”“The people who navigate ownership well are not the people who went in without the weight. They are the people who looked at it directly before they committed.”This Week’s QuestionWhat will this decision continue to require of me — after I’ve committed, and before it produces what it promised?Work With TuRhondaThis episode names the category. The Decision Exposure Review is the conversation that examines it — specifically, for your decision, in your position.Not the opportunity. The obligation. The financial picture across the full commitment period. The conditions that need to be true. The exposure that isn’t in the documents. What the decision will require of your life between the commitment and the return.This is the moment most people skip. And most people don’t realize they’ve skipped it until they’re already inside something they can’t easily adjust.If you’re evaluating an entry — a franchise, a business acquisition, a significant ownership commitment — this is the conversation that belongs before you sign.If you’re planning an exit — from a corporate role, from a business, from a chapter that’s ready

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    S2E5 Clarity Before Commitment: Where Do You Go When the Ground Shifts?

    She didn’t choose this.The role ended. The plan she trusted no longer held. The ground moved without her permission. And now she’s not standing at the edge of a decision — she’s standing in the aftermath of one.This is Renee. And she is not starting from scratch.In this episode, TuRhonda Freeman introduces the third woman in the Dear Monday conversation — the strategic rebuilder — and names the specific challenge of making a consequential decision from a position you didn’t choose to be in. This is not a resilience story. It’s a strategy conversation.From the urgency of the in-between to the most dangerous inputs to a major decision, TuRhonda names what disruption does to decision-making — and what it takes to make the next move sound. The difference between movement and progress. The difference between rebuilding toward something and rebuilding away from something. The distinction that determines whether the next commitment holds — or simply trades one version of the in-between for another.Renee has experience. The question is how she uses it.In This EpisodeWhy Renee’s moment is fundamentally different from Erin’s and Allison’s — and what that requires of her decision-makingThe two ways disruption distorts major decisions: the reactive move and the paralyzed one — and how to recognize which one you’re inWhy the urgency of the in-between is one of the most dangerous inputs to a consequential decisionThe difference between rebuilding toward something and rebuilding away from something — and the four signs that tell you which one you’re doingWhy “starting from experience” is not the same as starting overThe four questions that determine whether your next commitment is structurally sound — not optimistic, not convenient, soundWhat Renee is actually carrying into her next chapter — and what that’s worthKey Quotes“Renee is not starting from scratch. She’s starting from experience. Those are not the same thing.”“Not all movement is progress. And not all rebuilding is improvement.”“Given what has changed — what must be true for the next decision to be sound? Not optimistic. Not convenient. Sound.”“When the ground shifts, you don’t get to choose the moment. But you do get to choose the structure you rebuild on.”This Week’s QuestionGiven what has changed — what must be true for the next decision to be sound?Work With TuRhondaIf you’re in Renee’s position — if the ground has shifted and you’re standing in the in-between, feeling the pressure to move — the Decision Exposure Review was built for this moment.Not to validate a direction you’ve already chosen. Not to build confidence in a plan you’re already committed to. To map the real exposure of what you’re considering before the decision becomes irreversible: the financial picture across the transition, the conditions that need to be true, the options you preserve — or close — depending on how you enter the next commitment.When you’ve been through disruption, the pressure to move is real. Independent scrutiny — from someone outside the urgency, with clear eyes — is most valuable precisely when the stakes are high and the in-between is telling you to move faster than the careful looking allows.Before the commitment. Not after.Learn more about the advisory work behind this show: DearMonday.coAbout Dear MondayDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.Hosted by TuRhonda Freeman, former franchise owner and deal advisor.

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    S2E4 Clarity Before Commitment: What Are You Pretending Not to Know?

    She already knows.That’s what makes Allison different. She’s not waiting for information. She’s not in the discovery process the way Erin is. She has the plan, the research, the numbers she’s been running quietly for months. She knows what she needs to do.She just hasn’t done it yet.In this episode, TuRhonda Freeman introduces Allison — the corporate exit architect — and names the specific things she’s been choosing, quietly, not to act on. The exit window. The cost of the dual life. What “one more year” actually costs on both sides of the ledger. The exposure of public failure for a woman whose success has always been visible.And the distinction that determines whether her timeline is sound: is the waiting producing something — or protecting something?The exit is not just a career move. It’s a financial commitment with a real exposure profile. This episode names what that means before the decision is made.In This EpisodeWhy Allison already knows — and what she’s been choosing not to act onThe difference between strategic timing and expensive delay — and how to tell which one you’re inThe five things she’s pretending not to know: the window, the dual life cost, what “one more year” really costs, the exposure of public failure, and why she’s really still thereWhy the corporate role is not just an income — it’s reputation insuranceWhat the exit actually exposes: the financial gap, the household picture, the conditions that need to be trueThe questions almost no one asks before leaving stable incomeKey Quotes“Strategic timing has a defined condition. Expensive delay has a moving one.”“The corporate role is not just an income. It is reputation insurance. To leave is to make a bet on herself that everyone she knows can see.”“The exit belongs in the same room as any other major financial commitment. It deserves the same independent scrutiny. And it is almost never given that scrutiny — because the industry around career transitions is designed to move people forward, not through.”This Week’s QuestionIs the waiting producing something — or protecting something? And what is it costing on the side of the ledger I haven’t looked at?Work With TuRhondaIf you’re in Allison’s position — if you’re close to an exit and haven’t fully mapped what it exposes — this is exactly the conversation the Decision Exposure Review was built for.Not to validate the exit. Not to build confidence in a direction already chosen. To map the real financial exposure before the decision is irreversible: the income gap, the household picture across the transition, the conditions that need to be true for the exit to be structurally sound.Before the exit. Not after.Learn more about the advisory work behind this show: DearMonday.coAbout The Dear Monday PodcastDear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life.Hosted by TuRhonda Freeman, former franchise owner and deal advisor.Clarity before commitment.ConnectDearMonday.coIf this episode helped you think more clearly about a decision in front of you — share it with someone who may be facing the same choice.

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    S2E3 Clarity Before Commitment: What Does Your Yes Actually Commit You To?

    You're closer to yes than you've ever been. The research is done. The fear has changed shape — gotten quieter, more specific. Something has shifted. But before that yes lands, there's a question worth asking: what are you actually saying yes to? In this episode, TuRhonda Freeman walks through the layers of commitment that most people don't examine directly until they're already inside them. The FDD tells you what you're buying. This conversation is about what you're becoming. From the financial yes — including what it looks like under pressure — to the operational, relational, and identity commitments that follow a signature, this episode is about slowing the yes down long enough to make sure you know its full shape. Not to stop it. To make sure it holds. In This Episode The two kinds of fear in a major commitment — and why the second one arriving is actually a sign of progress The four layers of yes: financial, operational, relational, and identityWhat the FDD tells you — and what it doesn't The five questions almost no one asks before signing (and why they matter more than the ones everyone asks) What a yes that holds actually looks like — and why it's never a fearless one The difference between a yes driven by momentum and a yes built on honest reckoning Key Quotes "The FDD tells you what you're buying. This conversation is about what you're becoming.""A yes that holds is not a fearless yes. There is no such thing in a commitment this size." "The people I've watched navigate ownership well didn't go in without fear. They went in with their eyes open. There's a difference." The Five Questions to Ask Yourself Before You Sign What does a hard week look like in this business — and can I hold thatWho in my life needs to understand what I'm committing to before I commit to it? What is my plan for the financial pressure of year one — not the projection, the plan? What does getting out look like, and am I prepared for that to be harder than getting in? Why this, why now, why me — and can I answer that honestly at 11pm on a Tuesday in year two? This Week's Question If I said yes today — what am I actually saying yes to? And have I looked at all of it? Work With TuRhonda If this episode named something you haven't fully looked at yet — if there are questions here you can't answer clearly — this is the conversation TuRhonda has with people before they sign anything. Before the commitment. When the thinking still belongs entirely to you. Learn more about the advisory work behind this show: DearMonday.co About Dear Monday Dear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life. Hosted by TuRhonda Freeman, former franchise owner and deal advisor. Clarity before commitment.Connect Website: DearMonday.coApple Podcasts Spotify If this episode helped you think more clearly about a decision in front of you — share it with someone who may be facing the same choice.

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    S2E2 Clarity Before Commitment: What Are You Waiting for Someone to Tell You?

    You've done the research. You've read the FDD, run the numbers, talked to current owners. By every reasonable measure, you have what you need to decide. And you're still waiting. In this episode, TuRhonda Freeman names the pattern she watched repeatedly during her years inside franchise ownership and deal advisory — the particular kind of waiting that looks like due diligence but functions like something else entirely. The discovery process is designed to move you forward. That's not a flaw — it's how it works. But it means the burden of clarity rests on you, not the process. And the thing most people are waiting for — permission, certainty, the moment when the doubt finally lifts — isn't something any validation call, discovery day, or franchise broker can give them. This episode is about what you're actually waiting for. And what it would mean to give it to yourself. In This EpisodeWhy the discovery process is built to create momentum — and what that means for you as the buyer The difference between certainty and clarity — and why only one of them is available before you sign What Erin is really waiting for (and why it's not more information) The four things people most often need someone to tell them — and why those answers have to come from inside The signs that research has become a holding pattern What the question underneath all of it actually isKey Quotes "The process was built to move you forward. That means the burden of clarity is on you — not the process." "Certainty is knowing it will work. Clarity is knowing why you're doing it." "None of those answers are available from outside. But the question — asked honestly — is the first move toward clarity." This Week's Question What am I waiting for someone to tell me — and what would it mean if I told it to myself? Work With TuRhonda If something in this episode landed — if you recognized your own waiting, or heard a question that named something you hadn't been able to name — this is the conversation TuRhonda has with people before they sign anything. Before the commitment. When the thinking still belongs entirely to you. Learn more about the advisory work behind this show: DearMonday.co About Dear Monday Dear Monday is a podcast about the decisions that change the shape of your life. Each episode explores the realities behind ownership — franchise investment, business ownership, career exits, and other high-stakes commitments that reshape financial and personal life. Hosted by TuRhonda Freeman, former franchise owner and deal advisor. Clarity before commitment.

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    S2E1 Clarity Before Commitment: The Moment Before the Decision

    Dear Monday is back — and this chapter is different.After three years working inside some of the most consequential decisions women make — consultations, due diligence, the conversations that happen when an opportunity stops feeling exciting and starts feeling real — TuRhonda Freeman returns with a sharper focus.The moments people fear most aren’t Mondays. They’re the decisions that shape what Monday will eventually require of them.This episode sets the stage for what Dear Monday is now: a space for women and couples standing at the edge of consequential decisions — ownership, capital, career pivots, partnerships — who deserve more than encouragement. They deserve clarity.In This EpisodeWhy the show went quiet — and what TuRhonda was doing insteadThe past three years weren’t a break. They were an immersion — sitting inside hundreds of conversations with people evaluating life-changing opportunities and watching where the process most often breaks down.The moment before commitmentThere’s a specific moment in every major decision when the question shifts from “Is this interesting?” to “If we do this… it changes our life.” That moment is where Dear Monday now lives.Three women, three decision journeysTuRhonda introduces three archetypes she sees repeatedly in her advisory work:Erin — weeks away from a real commitment, asking harder questions than when she startedAllison — successful in her career, quietly wondering if she wants to spend the next decade building someone else’s companyRenee — rebuilding after a major pivot, this time with a sharper lens on discernmentThe Responsibility Realization MomentEvery major opportunity eventually stops feeling like possibility and starts feeling like responsibility. TuRhonda explores why that shift is where the most expensive mistakes happen — not from bad intentions, but from incomplete visibility.“Before Monday arrives… what decision in your life deserves a clearer look?”— TuRhonda FreemanWhat’s Coming NextNext week, TuRhonda spends time with Erin — the woman standing weeks from a real commitment — and the specific questions that people in that moment almost always forget to ask themselves.Work with TuRhondaIf you’re sitting with a consequential decision right now and want to think it through, TuRhonda works with women and couples in exactly this moment. Learn more at www.DearMonday.co

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    S1E25 Foundations: Anchored w/ Coach Tish

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.As the year comes to a close, how do we turn our attention toward what's next? Well, I am giving you a sneak peek into my new bible study entitled, "Anchored"!! In this episode, I am sharing a convo from Letisha Bereola's Audacity podcast where we are talking about what it means to be anchored in Christ. Trust me when I say that this is a message you need to hear. I hope it blesses you!

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    S1E24 Foundations: Break the Cycle

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.What is blocking you from living your life to the fullest? What is standing in the way of your abundance? In this episode, I'm sharing 3 tried-and-true strategies to break any cycle. Learn how to identify the small tool that you have been given to see God-ordained doors swing open for you in a real and powerful way. ALSO MENTIONED IN THIS EPISODE:Women Entrepreneur Prayer Manual - is now available!! Order on our website! S+S CHRISTmas Shop has family pajamas and sweatshirts to help you celebrate the season!

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    S1E23 Foundations: A New Normal w/ Isabelle Covington Lay

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Have you ever had the opportunity to glean wisdom from a seasoned believer?! Oh, the stories they tell. Today, we are learning how to accept and embrace a New Normal with both grace and grit. The wisdom that is shared on this episode is priceless. So, friend -- lean in. God has a word for you!AFFIRMATION From This Episode:Today, I accept my new normal. I am the diamond that God pulled from the depths of the earth.  I am the secret weapon that wins the war.  I am the one He preserved for such a time as this. I have gone through seasons of tribulation, light affliction and despair. This is my time to settle into everything that God has said about me. I speak it now and declare that it is so. Amen!* * * ALSO MENTIONED ON THIS EPISODE:The CHRISTmas Collection at Sanctum + Seed is officially open. Click this link to shop our family pajamas, sweatshirts and hoodies. Let's represent the real Reason for the season! 

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    S1E22 Foundations: Be Relentless!

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Here's the word you've been waiting to hear! This is not the time to give up, to back down or to crumble under the pressure. No, friend! You must be relentless! HIGHLIGHTS FROM THIS EPISODE:I am sharing with you 3 keys to developing a relentless attitude. Spoiler Alert: you'll find them in the "secret place". RESOURCES MENTIONED:Women Entrepreneur Prayer Anthology - available on Oct 21stThe Christmas Shop at Sanctum + Seed is OPEN!! Shop the collection today at www.sanctumandseed.com 

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    S1E21 Foundations: Growing in the Dark w/ Nicole Denae

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Did you know that much of the work that happens in our lives happens in the dark? GOD has planted abundant life (greatness & fulfillment) inside all of us--in seed form. And that seed is often cultivated in the dark. What truths will you hold onto when darkness covers your seed and you can't see the light of day? HIGHLIGHTS FROM THE EPISODE:The dirty word called "surrender"How to see your own potential & answer the call of greatness within There is an assignment that only you can fulfill--how to recognize itToday, remember that God does some of His best work IN THE DARK!  

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    S1E20 Foundations: It Is Well!

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.How do you declare that IT IS WELL in every season of life? How do you set the expectation that something good will come out of your current circumstance? What do you say in the face adversity, uncertainty and fatigue? That's exactly what we're talking about on this episode. HIGHLIGHTS FROM THE EPISODE:Putting expectations in its proper placeA Biblical example of declaring "It Is Well"A therapist's tips for setting expectations for yourself (and nobody else)Today, raise your level of expectancy, because IT IS WELL! 

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    S1E19 Foundations: Demolition Day w/ Joi Worthy Johnson

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.It's Demolition Day! And, if you know anything about renovations--you don't do it alone! That's why I've invited my friend, Joi Worthy Johnson, to help me, help you, upgrade and renovate your life and world--one word at at time! Highlight's from this Episode:Demolition starts with understanding what is no longer serving you.Use your voice as a weapon. Because what you say to yourself in the transition matters.What decision can you make TODAY that will change your tomorrow?Resources mentioned in this Episode:Get a FREE copy of the "Speak Well" eBook by clicking here. Don't forget to subscribe / like / rate / review the Dear Monday Podcast. 

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    S1E18 Foundations: Watch What You Say!

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires. This season, I will be talking about how to intentionally transform and impact your life by the words you speak. On today's episode, I am sharing how your successes and failures are tied to what you say. Why? Because words matter. And what you say about yourself, your life, your circumstances, your relationships, your business/career, your past/present/future MATTERS. Highlights from Today's Episode:Why you shouldn't speak what you feel.Why we have a family decree.Why your words have creative power.Resources mentioned in Today's Episode:Get a FREE copy of my "Speak Well" eBook by clicking here.

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    S1E17 Foundations: What Did You Learn?

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Hey Friend!! I've missed you. I'm excited to be back with a Bonus Episode.Life is one of the greatest teachers. What lessons are you learning? Listen in while I share 5 lessons that I've learned over the last couple of months. While they may seem somewhat random, pay close attention to the simplicity of this message. I believe it's going to bless you! ***AS MENTIONED IN THIS EPISODE:Sanctum + Seed is running a Summer Sale, which gives you 20% off our signature Write the Vision! Board.  If you are ready to take your vision off the magazine clips and into your real life, head on over to www.SanctumAndSeed.com and order your Write the Vision! Board today. Simply enter TAKE20 at checkout. 

  20. 16

    S1E16 Foundations: It's Only Up From Here!

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Friend, all good things must come to an end! This Season has been so good that it's hard to believe we've reached the end.In the last episode of Season 2, I'm sharing the microphone with a dear friend who is helping us close out with a bang! Staci Janisse and I are talking about how to change your vantage point. Because here's the truth: It's only UP from here! When you change the way you view your circumstances, then everything around you starts to change. Your outlook, your expectations, the words you speak, the way you handle setbacks, and even how you treat yourself are all a reflection of your vision. It's only UP from here, friend! Declare today that things are never going back to the way they were. You will progress. You will get to the other side. You will overcome. You will change the game! *** AS MENTIONED IN THIS EPISODE: Thank you for joining me this season on the Dear Monday Podcast. It has been an absolute joy hanging out with you!Don't forget to go to www.SanctumAndSeed.com and order your Write the Vision! Board. AND subscribe to our email list so you'll be the first to know when we return for Season 3. May God bless you richly! 

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    S1E15 Foundations: Go

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.How do you go from {dreaming} to {doing}? How do you take the lessons you've learned and the experience you've gained and use them to your advantage?In today's episode, I am sharing the 6th and final thing that I believe every vision needs. This is the kind of message that I am hoping will set you in motion toward accomplishing every single goal. ***AS MENTIONED IN THIS EPISODE:We want to break the stigma that vision boards are only done once at year, at the beginning of the year. Today, right here and right now is a good day to start a new habit - - one that involves intentionally writing the vision for who you will become tomorrow. "You need a vision so clear that you can write. it. down. !!" Order your Write the Vision! Board today at SanctumAndSeed.com ✔️

  22. 14

    S1E14 Foundations: Group

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Imagine starting your vision by yourself - - and finishing it with an army! In today's episode, I am sharing the microphone with a dear friend and we're talking about the power of partnership. Here's what you need to know: every vision needs a group. There's nothing like a having a group of people supporting, uplifting and challenging one another to be the best version of themselves. There is not only strength in unity, but God releases a special grace when we partner with one another. Find your group, embrace your group and let's be great together! ***AS MENTIONED IN THIS EPISODE:The weather is starting to change and Spring is in the air. This week, we are giving our email subscribers a special preview of our Spring Collection. These pieces are the perfect pair to add some newness to your Spring wardrobe.If you are not on our email list, hit pause right now, go to SanctumAndSeed.com and subscribe. Then, be on the lookout for the S+S Spring Collection, freshly picked with you in mind. 

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    S1E13 Foundations: Growth

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.How do you know whether you are growing, advancing, or maturing in a particular area? Do you have a process that you use to measure your personal growth?In today's episode, I'm sharing a truth that we all need to know: every vision needs growth! But why is growth so important? Because you are a tree that has been divinely planted by Almighty God. And, He's expecting to see you produce something. Listen in as I share how I measure growth in my own life...* * * AS MENTIONED IN THIS EPISODE:At the beginning of the year, I shared with our email subscribers that this year would be full of countdowns, tons of inspiration, several new releases and a whole lot of excitement. Not only did we launch our Write the Vision! Board last month (which, if you haven't ordered yours, I'd highly recommend that you do so), but we're working on some really exciting new releases this year. If you're not on our email list, hit pause right now, go to SanctumAndSeed.com and subscribe. 

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    S1E12 Foundations: Goals

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.What happens when Valentine's Day falls on a Monday?!? You guessed it! We throw a party - - and all purposeful people are invited! Today, I'm sharing the microphone with a very special guest. We are talking about love, goals, dreams and how to make it all work within a relationship. Oh, this conversation gets real personal, real quick. Are you ready to take your goals to the next level? Listen in while my guest and I share some components that may require your immediate attention - - because every vision needs: GOALS! ***AS MENTIONED ON THIS EPISODE:Order your Write the Vision! Board at SanctumAndSeed.com. 

  25. 11

    S1E11 Foundations: Gratitude

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Every vision needs: GRATITUDE!Many of us have what I call a 'gratitude hit list'. When asked what we're grateful for, we say: I'm grateful for my family, my home, my car, my health, my career/business, food on the table, my circle of friends, being able to pay the bills, etc. etc. - - these are generally on the gratitude hit list. Here's what the Bible says about gratitude: 1 Thessalonians 5:16-18 ~ Rejoice always, pray without ceasing, in everything give thanks; for this is the will of God in Christ Jesus for you.In today's episode, I'm killing two birds with one stone. I'm sharing the will of God for your life (because everybody wants to know what that is)! I'm also sharing 3 unconventional things that should be on your gratitude list right now. Listen in, open your heart, and allow God to speak to you through this message.***AS MENTIONED IN THIS EPISODE:At Sanctum + Seed, we believe that the vision you write will be the ones that manifest in your life. ✨Our new Write the Vision! Board is the perfect tool to capture your dreams and goals in one place, so that you can see where you are AND where you are going. Order yours today at SanctumAndSeed.com. 

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    S1E10 Foundations: Every Vision Needs GOD

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Have you ever wondered what makes up a vision? Not just any vision. But the kind of vision that brings manifestation. The kind of vision that gives your life new direction. The kind of vision that sets the course for your next move. The kind of vision that brings your wildest dreams to pass. In today's episode, I am sharing a secret: every vision needs GOD. Proverbs 16:9 says “a man’s heart plans his way, but the Lord direct his steps.”What does that mean? Make the plans, my friend. Write it down. Give Him something to work with. Think as far, as wide, as big as you can. Dream. Imagine. And then, leave room for God to direct your steps. ***AS MENTIONED IN THIS EPISODE:Sanctum + Seed's signature product - - the Write the Vision! Board is a purposefully curated tool that we believe will transform the way you use vision boards. It's a 16x20 dry-erase board with plenty of space to write your goals, dreams, affirmations, and anything else you can dream up. We truly believe that the vision and goals that you write down will be the ones that manifest in your life. So, order your Write the Vision! Board today at www.sanctumandseed.com. 

  27. 9

    S1E9 Foundations: Start Here!

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Oh, hello there! We're kicking off Season 2 with a message that you've been needing to hear: Start Here! Start Now! Start with what you have in your hands. Start with the knowledge you have, and the wisdom that's on the way. Start with a vision that will change the trajectory of your life...and spill over into the lives of others. No matter how uncertain, afraid, or frustrated you may feel right now, START HERE. Today, I'm sharing the microphone with a very special guest, Staci Janisse! She's a child of God, wife, mother, transformational life coach, and general manager of Tabitha Brown's Kale My Name LA. But Staci's story is not defined by any of those amazing roles. It is earmarked by a God who called her out of despair and gave her life new meaning. Staci and I are talking about the courage it takes to start something new or (for some of us) to start over. Tune in to hear how God hijacked our conversation and gave us both a reason to say My God!! AS MENTIONED ON THIS EPISODE:This season, we're sharing the steps to formulating a vision that is backed by divine strategy and insight. Learn how to do as God instructed Habakkuk - - write the vision and make it plain. Head on over to Sanctum + Seed to order your Write the Vision! Board today. It's the perfect tool to take you from goal-setting to goal-getting. 

  28. 8

    S1E8 Foundations: The Recipe of Winners

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.As Season 1 of the Dear Monday Podcast concludes, I am sharing 5 key ingredients that purposeful people possess. If you don't hear anything else, hear this: you are a winner!Regardless of how things may look; you WIN! Regardless of what may be coming against you, how many times you’ve been delayed; which doors have been closed; how many times you’ve been told no; you still WIN!  Listen in to learn how these 5 ingredients come together in the perfect recipe of winners. As a reminder, be sure to subscribe to the Dear Monday Podcast. Wishing you a very Merry Christmas and a prosperous and blessed New Year.  

  29. 7

    S1E7 Foundations: There's Still Time

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Have you ever felt like you were in a race against time? You're not. You just need to maximize the time you've been given. Whatever the dream or goal, please believe that there's still time to accomplish it. Getting there may require some extra hard work, or it may even look differently than what you had in mind. In today's episode, I'm sharing some words of encouragement to give you the push you need to go after it - - because there's still time!Thank you to our fabulous Sponsor: Cassandra Williams EnterprisesWebsite:  www.thecassandrawillliams.comSocial media link:  https://sociatap.com/thecassandrawilliams/P.S. Don't forget to subscribe to the Dear Monday Podcast. 

  30. 6

    S1E6 Foundations: Cultivate for Greatness

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Do you believe that there is greatness inside of you? Do you believe that there is a great work for you to do in the earth? If so, then you'll need to accept that greatness doesn't just happen. You'll need to cultivate for it. In this episode, I'm sharing a few things that I've learned about cultivating seeds for greatness. What do you need to know about the seeds that you're planting today? Tune in and find out...

  31. 5

    S1E5 Foundations: God, is that You?

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Surely I'm not the only one who has asked that question. In today's episode, I'm sharing 3 things that I believe will help you discern the voice of God more clearly in your life. If you've ever had a time where you wanted to understand God's direction, or wanted to know where He was leading you, and/or if you were hearing Him correctly, this episode is for you! There is an enemy that wants to convince you that hearing from God is only reserved for certain people. But, if you are a believer, God is speaking - - make sure that your heart is primed to hear what He has to say. Also, here's a link to the "I Am" Affirmation cards mentioned in the episode.https://www.sanctumandseed.com/product-page 

  32. 4

    S1E4 Foundations: The Art of Alignment

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.Do you realize how important proper alignment is to your life's purpose? Are you able to sense when you are off balance OR out of alignment? Do you know the signs to look for?In today's episode, I am discussing The Art of Alignment. When your life is misaligned, the evidence can show up as physical and/or spiritual warning signs. When you ignore or underestimate these signs, your life can become cluttered & chaotic. The key to getting back in alignment is summed up in one word: surrender. When you fully surrender, God will be right there - - ready to put you back on track, aligning your will & purpose with His, and aligning the wheels of your life, so that you can go places you've only dreamed of, go farther than you've ever imagined, and get there faster than you thought you would. 

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    S1E3 Foundations: The Process of Elimination

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.We are all on a journey to a place called “there”. If you are going to arrive safely and without delay, trust me, there are some things you will need to eliminate along the way. Please be warned that elimination is a process. It does not happen overnight, or haphazardly, or by coincidence.In this episode, I am shedding light on some things that may be holding you back from manifesting the life you want, or accomplishing your goals, or walking in your assignment, or being confident on the journey to a place called 'there' (wherever 'there' is for you). When you decide to go through the process of elimination, I believe that everything you need will be made available for your journey. 

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    S1E2 Foundations: RESET + Live a Life that Matters

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.We have collectively living in a "new normal". We have emerged out of a global pandemic that has given new perspective to how we see and experience life. In order to take full advantage of this "new normal" and live a life that matters, we need to reset. On this episode, I am sharing 3 components that are evident in a life that matters: Vision, Values and Validation. Vision has a way of calling you into a higher spiritual frequency. Will you shift and embrace it OR succumb to the familiar people & circumstances that have always validated you? On this episode, we will discover that there's only ONE name that will roll across the credits when the story of your life is over. Determine to make it matter - - not just today, but every day.

  35. 1

    S1E1 Foundations: First Things First

    This episode is part of Season 1 of Dear Monday—the foundation of the show. These conversations centered on facing life’s demands with courage. As Dear Monday evolves, newer episodes focus on clarity before commitment and the decisions that shape what Monday requires.First things first...the "Dear Monday" podcast is here and we're super excited!! In this very first episode, I'm sharing why I started the podcast and what you can expect to hear this season. I'm also talking about the top 5 things that keep you from aligning with purpose AND how to overcome them. If you don't hear anything else, hear this - - you are a purposeful being. You were created to BE and DO something significant in the earth. Don't allow the villains of "Monday" to stand in your way. 

  36. 0

    Trailer: We're coming for you Monday!

    Welcome to the Dear Monday Podcast, hosted by TuRhonda Freeman at Sanctum + Seed. Listen to the Coming Soon trailer to learn more about what to expect on the 1st season of Dear Monday...

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ABOUT THIS SHOW

Dear Monday is a podcast about the decisions that change the shape of your life. Most people talk about opportunity in terms of upside — growth, freedom, financial potential. But far fewer conversations sit with what lives underneath those decisions: the obligations, the constraints, the commitments that are difficult to unwind once they're made. This show exists in that space. Each episode explores the realities behind ownership — business ownership, franchise investment, career exits, and other high-stakes commitments that reshape financial and personal life. I spent years inside franchise ownership and deal advisory — walking prospective owners through the discovery process and watching how the industry was designed to move people toward decisions, not through them. Dear Monday is what I built for the moment in between. The conversations are reflective, structured, and grounded in one principle: Clarity before commitment. Rather than motiva

HOSTED BY

TuRhonda Freeman

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