Demand Revenue

Most companies say they have a GTM strategy…But very few have a GTM that actually gets the money.If your go-to-market feels like broken spreadsheets, siloed teams, churn issues, and missed revenue targets — it’s time for a system update.Welcome to GTM: Get the Money Live.In Episode Zero, hosts Chris Ryan and Leah Paro launch a weekly revenue-focused live show built for CMOs, CEOs, founders, and revenue leaders who want execution — not theory.🔥 Special Guest: Alan Gonenhouser, CEO of Demand Revenue– 11x CMO– 3x P&L GM– Fractional CMO & GTM Advisor to PE-backed SaaS companies– Mentor to 150+ CMOsIn this episode, we break down:✔ Why 95% of buyers aren’t in-market (and what that means for pipeline)✔ The biggest GTM mistake killing revenue✔ Why ICP (Ideal Customer Profile) is everything✔ Alignment gaps between marketing, sales & customer success✔ Why churn destroys growth✔ How PE-backed companies think about revenue differently✔ Why brand drives demand (even if your CFO disagrees)If you’re focused on:Filling your pipelineScaling revenue fasterReducing churnAligning GTM teamsDriving profitable growthThis episode is your operating system update.📅 We go live every Thursday at 10 AM ET🎧 Follow on Spotify, Apple Podcasts, or LinkedIn Live🌐 Learn more: demandrevenue.comRevenue solves most problems — if you get it to the right customers.https://www.demandrevenue.com/podcasts/

Many companies try to grow by “acquiring anyone with a pulse”—and end up struggling with high churn and stalled growth.In this episode of Elements of Culture, hosts Taran and Julie sit down with Alan Gonsenhauser, Founder & CEO of Demand Revenue and 11-time CMO, to explore how companies can build sustainable growth through the right customer strategy, strong alignment, and smart leadership.Alan shares practical insights on:✅ Why chasing the wrong customers kills long-term growth✅ How ideal customer profiles (ICP) drive retention and revenue✅ The real role of marketing in building future pipeline✅ How CMOs can speak the language of CFOs✅ When to invest in brand vs. demand✅ Using AI wisely without losing innovation✅ How to scale without burning out teams✅ Creating customer-led growth in B2B companiesWith experience across SaaS, healthcare, enterprise software, and private equity-backed companies, Alan brings a powerful perspective on leadership, go-to-market strategy, and organizational alignment.Whether you’re a founder, CMO, sales leader, or executive, this conversation will help you rethink growth, culture, and customer experience.🔗 Learn more about Alan’s work: https://www.demandrevenue.com📌 Subscribe for more leadership, culture, and growth conversations.https://www.demandrevenue.com/podcasts/

In this episode of Revenue Engine Masters, Elio Arches (CEO of Scalstack) sits down with Allan Gonsenhauser—Founder & CEO of Demand Revenue, 11-time CMO, and advisor/coach to hundreds of marketing leaders—to unpack what really drives modern B2B growth.Allan shares how the best companies align marketing, sales, product, and customer success, why brand equity is future pipeline, how to build customer-led growth, and what changes when you’re operating inside a private equity-backed environment.You’ll also hear practical insights on:The real roles of marketing vs sales in B2B GTMWhy alignment creates faster growth and higher profitabilityHow buyers do 75%+ of research before talking to salesHow to increase win rates by de-risking “fear of messing up” (The Jolt Effect)Why clean CRM data is a growth lever (not a “nice-to-have”)Using NPS the right way to improve retention and expansionWhere AI is working at scale (content + speed of follow-up) vs where it fails (strategy)What PE firms care about: MOIC, value creation plans, EBITDA expansion, speed & outcomesIf you’re a B2B marketing leader, sales leader, GTM operator, RevOps leader, founder, or PE portfolio exec, this conversation is packed with frameworks you can apply immediately.https://www.demandrevenue.com/podcasts/

Private equity work can be a game-changer for fractional CMOs, interim CMOs, and GTM leaders—but it’s not the same playbook as Series A/B startups. In this session, Alan Gonsenhauser (11-time CMO, CMO coach, and Founder/CEO of Demand Revenue) breaks down exactly how to break into private equity portfolio company work, what PE investors actually buy (confidence, judgment, and speed), and how to position yourself as a low-risk, high-impact operator. Allan shares how private equity firms think about value creation plans, go-to-market risk, EBITDA expansion, and MOIC, plus what it takes to build trust transfer that leads to repeat work across a PE firm’s portfolio. What you’ll learn: ✅ Why PE is fundamentally different than startup fractional work ✅ The fastest way to get your first portfolio engagement ✅ The #1 mistake that kills credibility with PE (and how to avoid it) ✅ What problems PE firms pay for (pipeline velocity, churn, ICP reset, alignment) ✅ Who to target in PE: Operating Partners + Talent Partners ✅ How to use frameworks/IP to build confidence and predictability ✅ How to speak the language of finance (not marketing vanity metrics) ✅ The real “network effect” that makes PE work so powerfulIf you’re a fractional CMO, interim CMO, GTM advisor, RevOps leader, or marketing executive looking to enter private equity-backed environments and increase your rates through outcome-driven work, this video will give you a clear roadmap.Website: Demand RevenueEmail: [email protected]://www.demandrevenue.com/podcasts/

Budgeting season is here—and CMOs are under more pressure than ever to drive growth while cutting costs. In this episode of CMO Huddle Studio, Allan Gonsenhauser, Founder & CEO of Demand Revenue, joins the conversation to break down how modern CMOs can build budgets with conviction amid uncertainty, AI disruption, and shifting executive expectations. Drawing from deep experience as a CMO, P&L GM, and advisor to private-equity-backed companies, Allan shares what separates effective marketing budgets from reactive ones—and how CMOs can align with CFOs, boards, and CEOs for long-term value creation. 🔹 Topics covered include: Budgeting for growth vs. cost-cutting Aligning marketing budgets to 3-year strategic plans How CMOs should work with CFOs year-round Translating brand and PR into financial impact Avoiding random acts of marketing AI’s real impact on efficiency and headcount Building flexibility into 2026 marketing budgets This episode is essential viewing for CMOs, B2B marketing leaders, private equity operators, and GTM executives preparing for 2026 planning cycles. #CMOBudgeting #MarketingBudgetStrategy #CMOHuddle #B2BMarketingLeadership #MarketingStrategy2026 #CFOCMOAlignment #AIinMarketing #PrivateEquityMarketing #FractionalCMO #DemandRevenue #GoToMarketStrategy #GTMLeadership #BrandInvestment #MarketingROI #ZeroBasedBudgeting #MarketingTransformation #ExecutiveLeadership #b2bgrowthhttps://www.demandrevenue.com/podcasts/

In this episode, Alan—an experienced CMO, P&L General Manager, and founder of Demand Revenue—shares practical insights on go-to-market strategy, private equity growth, and the evolving role of CMOs in an AI-driven world.With experience coaching over 100 CMOs and supporting multiple PE-backed companies as an interim and fractional CMO, Allan breaks down what really drives customer-led growth, value creation, and alignment across marketing, sales, and revenue teams.Topics covered include:The first 30-60-90 days of an interim CMOFixing dirty CRM and GTM dataDefining and governing ideal customer profiles (ICP)Aligning marketing, sales, and RevOpsAI adoption, training, and change managementKey KPIs PE firms care aboutHow modern CMOs work with CFOs and boardsThis conversation is essential for CMOs, marketing leaders, GTM teams, and executives navigating growth, AI transformation, and private equity environments.#CMO #GoToMarket #GTMStrategy #MarketingLeadership #B2BMarketing #PrivateEquity #FractionalCMO #InterimCMO #RevenueGrowth #CustomerLedGrowth #RevOps #CRMData #IdealCustomerProfile #AIinMarketing #MarketingTransformation #ExecutiveLeadership #SaaSGrowth #DemandGeneration #MarketingOperationshttps://www.demandrevenue.com/podcasts/

What does it really take to become a great CMO?In Part 2 of this conversation, 11-time CMO and CEO of Demand Revenue, Allan G., breaks down the key mindset shift from tactical marketing to strategic business leadership. Learn how top CMOs align with CFOs, speak the language of the board, reduce churn, focus on impact over vanity metrics, and become indispensable inside the C-suite.If you’re stepping into a CMO role—or aiming for one—this is required listening.https://www.demandrevenue.com/podcasts/

n this episode of The Marketing Share Podcast, hosts Alec and Barb sit down with Alan Gonsenhauser (AG) — CEO of Demand Revenue, industry analyst alum (Forrester, SiriusDecisions), 11x CMO, and coach to 150+ CMOs.Alan shares what he’s seeing inside PE-backed portfolio companies, why demand for fractional / interim CMOs is exploding, and what marketing leaders must do to last longer in the C-suite and actually move the needle.You’ll learn:When a fractional or interim CMO makes more sense than a full-time hireHow to align marketing, sales, product, and customer success around one GTM planHow CMOs should partner with CFOs and talk in revenue, NRR, and efficiencyWhy brand, pipeline, and ideal customer profile (ICP) matter more than everHow to approach AI without just “throwing tools at problems”The mindset shift from “campaign runner” to business leaderIf you’re a new CMO, aspiring marketing leader, or PE-backed founder wondering whether your marketing is really working, this episode is a must-listen.👉 Learn more about Alan: demandrevenue.comDon’t forget to like, subscribe, and share this with a marketing leader who needs it!Alan Gonsenhauser, Demand Revenue, Marketing Share Podcast, Alec and Barb, CMO, Chief Marketing Officer, Fractional CMO, Interim CMO, CMO advisory, CMO coach, Private equity marketing, PE backed companies, B2B marketing, Go to market, GTM alignment, Marketing leadership, CMO tenure, CMO CFO relationship, Revenue marketing, Brand and demand, Ideal Customer Profile, ICP, Churn, Net Revenue Retention, NRR, SaaS marketing, B2B growth, Marketing strategy, AI in marketing, Marketing technology, Forrester, SiriusDecisions, Marketing podcasthttps://www.demandrevenue.com/podcasts/

Nick sits down with Alan Gonsenhauser, Founder/CEO of Demand Revenue and 11x CMO, to talk about going from ham radio geek to global marketing leader. They dive into brand vs. demand, fixing churn, aligning marketing, sales, product & CS, and how CMOs should speak CFO language using metrics like NRR, LTV:CAC, and pricing power. Plus, Alan shares stories from Xerox, Panasonic, GE, Enron-era startups, and why he launched his own advisory firm.👉 Learn how to think like a business leader, not just “the marketing person.”https://www.demandrevenue.com/podcasts/

In this Durham Lane Executive Roundtable, host Richard Lane is joined by Alan Gonsenhauser (CEO, Demand Revenue) to unpack what’s really behind a broken inbound funnel — and how to fix it.Together, they explore how to bridge the gap between marketing, sales, and customer success using data, alignment, and technology.🎙️ Key Takeaways:How to define and align your Ideal Customer Profile (ICP)The importance of lead qualification and clean CRM dataSetting Service Level Agreements (SLAs) between sales and marketingThe right way to use AI in your inbound strategyUnderstanding problem-market fit → product-market fit → platform-market fitAvoiding tech bloat and maximizing your MarTech ROI📈 Whether you’re a CMO, CRO, or startup founder, this conversation reveals the strategies top executives use to align teams, optimize inbound conversion, and drive sustainable growth.🎧 Subscribe to Durham Lane for more live discussions on B2B growth, marketing strategy, and sales excellence.#DurhamLane #InboundMarketing #SalesAlignment #DemandRevenue #MarketingAutomation #B2BLeadership #AIinSales #CRMStrategy #ExecutiveRoundtable #LeadGeneration #BusinessGrowthhttps://www.demandrevenue.com/podcasts/

Welcome to CMO Huddle Studio, the live show inspiring B2B greatness with host Drew Neisser (NYC). In this episode, we unpack the realities of fractional and interim CMO roles—when they work, when they don’t, how to price/position them, and how they impact full-time CMO value.We’re joined by returning guest Alan Gonsenhauser (Founder & CEO, Demand Revenue; former 11x CMO; mentor to 150+ CMOs) who shares a concrete playbook for building trust fast, aligning ELT/board, setting expectations, and delivering speed-to-value—without getting trapped in politics.What you’ll learn:Why and when to hire fractional vs. interim vs. full-time CMOsHow fractionals build trust, alignment, and momentum in 30 daysNiche strategy for consultants: saying “no,” pricing, and positioningThe PE-backed environment: pain sensitivity vs. price sensitivityAvoiding the pitfalls: dirty data, tech debt, churn, ICP misalignmentRetention metrics that matter (GRR, NRR, LTV:CAC) and board-level languageAI expectations for CMOs: convergent vs. divergent thinking and how to leadFeatured Guest👤 Alan Gonsenhauser — Founder & CEO, Demand RevenueWebsite: demandrevenue.com(Discusses: customer-led growth, PE portfolio dynamics, interim/fractional operating models)If this helped you:👍 Like 💬 Comment your #1 takeaway🔔 Subscribe for more C-suite-level B2B marketing insights📤 Share with a CMO/operator considering fractional or interim workhttps://www.demandrevenue.com/podcasts/

🎙 Unlock the Secrets to Becoming an Indispensable Marketing Leader | Connect to Market PodcastIn this episode, host Casey Cheshire sits down with Alan Gonsenhauser, founder & CEO of Demand Revenue LLC, 11-time CMO, mentor, and executive adviser to over 150 CMOs and marketing leaders.Alan shares powerful insights on:✅ Why CMOs must act like business leaders, not just marketers✅ The shift from performance marketing to building a remarkable brand and future pipeline✅ How to align marketing, sales, product, and customer success for faster growth✅ Understanding churn, retention, and lifetime value as key financial drivers✅ The role of AI in convergent vs. divergent thinking — and how to stay innovativeIf you want to become the kind of marketing leader your CEO and CFO see as a strategic partner, not just a tactical executor, this episode is a must-watch.📚 Books & Concepts Mentioned:Winning on Purpose by Fred ReichheldNet Promoter Score (NPS) & Earned GrowthClayton Christensen’s Disruptive Innovation🔗 Connect with Alan Gonsenhauser:Website: demandrevenue.comEmail: [email protected]📢 Enjoyed this episode?👍 Like this video💬 Comment your top takeaway🔔 Subscribe for more conversations with marketing leaders📤 Share this with a fellow CMO or marketing pro who needs to hear it!#MarketingLeadership #B2BMarketing #CMO #CustomerExperience #BrandStrategy #BusinessGrowth #GoToMarket #Churn #NetPromoterScore #AI #MarketingPodcasthttps://www.demandrevenue.com/podcasts/

Fractional/Interim CMO and CMO coach Alan Gonsenhauser (Demand Revenue) explains what it really takes to thrive in PE-backed companies: speaking the language of finance, aligning on value creation and MOIC, building repeatable revenue engines, and acting like a business leader (not just a marketer). We cover why PE can be a career accelerator, when it becomes misery, and how to prepare 6–12 months ahead if you want that PE CMO role.What you’ll learnWhy PE is good news (fast learning, frameworks, career upside) and when it’s bad newsThe must-have shift from tactics → strategy → growth outcomesHow to interview for PE CMO roles (use STAR stories tied to revenue & retention)Core metrics: MOIC, LTV/CAC, retention, and efficient growthThriving vs. struggling CMOs: expectation-setting, cross-functional alignment, and budget disciplinePreparing for PE in 6–12 months: finance fluency (EBITDA, CVP), GTM leadership, and cutting non-performersWhy brand reputation fuels future pipeline and win rates (not just “make it pretty”)Who this is forCMOs, VPs of Marketing, PE operators, founders/CEOs, and leaders targeting fractional/interim CMO or PE portfolio roles.ConnectAlan Gonsenhauser – Demand Revenue: demandrevenue.com • [email protected], interim/fractional CMO, and PE portfolio growth advisory.👍 If this helped, like & subscribe. Drop your PE CMO questions in the comments for a follow-up AMA.https://www.demandrevenue.com/podcasts/

What It Takes to Be an Indispensable CMO | Alan Gonsenhauser InterviewAlan Gonsenhauser, founder of Demand Revenue and former CMO at 11 companies, shares what truly makes a CMO indispensable in today’s business landscape.💡 Topics Covered:How customer-led growth drives long-term valueWhy churn kills growth—and how to fix itThe power of aligning brand, demand, and retentionWhat most companies still misunderstand about marketingAdvice for new fractional CMOs and PE-backed execs🎯 Ideal for CMOs, PE investors, and marketing leaders who want to lead like business strategists.📍 Learn more at: demandrevenue.com#CMO #MarketingStrategy #CustomerLedGrowth #FractionalCMO #PrivateEquity #Churn #DemandGeneration #ExecutiveLeadership #AlanGonsenhauserhttps://www.demandrevenue.com/podcasts/

Why Customer-Led Growth Is the Future of Marketing | Full Interview with Alan GonsenhauserIn this candid and insightful conversation, CMO coach and former Gartner analyst Alan Gonsenhauser breaks down why customer-led growth—not just lead gen—is the key to sustainable business success. Whether you're a CMO, CEO, or PE-backed executive, this is a must-watch on how customer experience, churn, and strategic alignment define the future of your revenue.🧠 Key Takeaways:Why revenue is a lagging indicator—and how focusing on retention and customer value drives future growthThe truth about churn: how it silently kills sales momentum, brand equity, and financial valueHow CMOs can become indispensable strategic leaders by aligning brand, demand, and customer-led growthThe role of Net Promoter Score 3.0 in improving customer experience and business outcomesHow to work effectively with private equity firms and prove marketing's impact in financial termsA real-world success story from FinThrive, where customer feedback led to a dramatic shift in retention and reputationThe importance of cross-functional alignment, shared KPIs, and defining what “good” looks like across departmentsWhy you need to measure earned growth, not just acquisition📘 Recommended Reading:Winning on Purpose by Fred Reichheld – a blueprint for building truly customer-centric organizations.🎯 Whether you're stuck chasing leads or ready to become a business-first CMO, this conversation offers the mindset and metrics to lead with impact.📌 Chapters:00:00 - Introduction01:20 - What is customer-led growth?04:15 - Why revenue is a lagging indicator06:40 - Metrics that matter to PE firms10:30 - From tactical to strategic marketing leadership14:05 - Case study: FinThrive and NPS 3.018:50 - Churn as a growth killer21:00 - Aligning your ICP and internal teams24:30 - Earned growth: the next evolution of NPS27:00 - Final advice for CMOs and CEOs#CustomerLedGrowth #CMO #MarketingLeadership #CustomerExperience #Churn #NetPromoterScore #FinThrive #PrivateEquity #BusinessStrategy #ExecutiveCoaching #MarketingMetrics #FullInterviewhttps://www.demandrevenue.com/podcasts/

Unlock the mindset and strategies of elite Chief Marketing Officers in this full coaching session with Alan Gonsenhauser, a top CMO advisor and fractional executive.In this powerful session, Alan shares:Proven frameworks for B2B and SaaS growthHow to align marketing with revenue and business goalsCMO challenges in 2025 and how to overcome themInsights from advising PE-backed and health tech companiesHow CMOs can lead through AI disruption and economic shiftsWhether you're an aspiring CMO, a VP of Marketing, or part of a growth-stage startup, this session is packed with valuable takeaways you can implement immediately.🔔 Don’t forget to like, comment, and subscribe for more leadership insights.📌 About Alan Gonsenhauser:Alan mentors CMOs and marketing executives, often stepping in as a fractional/interim CMO for SaaS, health tech, and PE portfolio companies.https://www.demandrevenue.com/podcasts/

Exploring the Synergy between CFOs and CMOs | Grow CFO ShowJoin host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). Discover how these C-suite leaders can collaborate effectively to drive company growth and customer satisfaction.In This Episode:Alan’s Unique Perspective: With a background in finance and extensive experience as a 10-times CMO, and coaching and mentoring over 130 CMOs, Alan provides unique insights into the dynamics between CFOs and CMOs.Key Discussion Points:The evolving role of marketing in business and how it can be quantified and understood by finance.Practical advice for CFOs on fostering a productive partnership with CMOs— and CMOs aligning effectively with their CFOs.The importance of customer-led growth metrics like customer lifetime value, net promoter score, net revenue retention, and brand advocates bringing you new business on future financial performance, valuations, and goodwill.Alan’s tips for creating predictive and impactful KPI dashboards that align marketing and finance objectives.Why Watch? Learn strategies to enhance collaboration across departments, understand the modern demands of marketing, and harness the full potential of your company’s growth strategies. Whether you’re a CFO, CMO, or another C-suite executive, this episode offers valuable insights into maximizing business success through cross-functional alignment.If you are a CFO, Join Grow CFO for access to a vibrant community of finance professionals and more insights on enhancing C-suite relationships to drive business success: www.growcfo.netIf you are a CMO, Demand Revenue includes blogs on enhancing relationships between the CMO and other C-suite members to drive business alignment and growth. www.demandrevenue.comhttps://www.demandrevenue.com/category/c-suite-cross-functional-alignment/https://www.demandrevenue.com/podcasts/

An April 17, 2025 candid conversation with veteran CMO and growth advisor Alan Gonsenhauser, CEO of Demand Revenue, LLC and Fractional United Marketing and Growth Advisory Board member. Alan's unique career journey began in finance and evolved into leading marketing at some of the world’s largest B2B companies. Alan will share how his financial roots shaped his approach to marketing leadership - and why today’s CMOs must understand and align with finance more than ever.​We’ll explore how marketing and finance can work better together, lessons from Alan’s experience as a CMO (both full-time and fractional) and what it really means to be a business-first marketer.​Expect sharp insights, real talk, and takeaways you can apply immediately in your fractional marketing leadership.​Learn more about Alan at https://www.demandrevenue.com/https://www.demandrevenue.com/podcasts/

Alan Gonsenhauser of Demand Revenue discusses top 15 tips for Interim and Fractional CMOs from his last 4 years being an Interim CMO 4 times at Private Equity portfolio companies and being a CMO a total of 11 time now. Areas covered include:1. How I started as a CMO Coach / Advisor and as an Interim / Fractional CMO after leaving Forrester (SiriusDecisions) in February of 2021.2. How to balance supporting multiple customers and clients.3. How being an outsider helps as a CMO Advisor and as an Interim / Fractional CMO.4. Branding options (House of Brands and Branded House) and How to best start engagements.5. Making Marketing staff comfortable with In Interim or Fractional CMO.6. How to know your enterprise marketing is working with long selling cycles.7. Typical accomplishments from Interim / Fractional CMO engagements.8. Advice to folks considering becoming an Interim or Fractional CMO.9. Tips for those new to Interim CMO or Fractional CMO.10. We solve problems! And --- mitigating different marketing approaches between private equity owners and portfolio companies.11. Ending Interim CMO engagements and/or pivoting as a CMO advisor and coach to the new full-time CMO.12. Private Equity firms overrate or underrate aspects of marketing like demand, brand, or alignment.13. Top skills full-time CMOs should hone to be ready for Interim CMO or Fractional CMO work.14. Interim / Fractional CMO personality traits most helpful.15. How to find your first clients and the benefits of going narrow.https://www.demandrevenue.com/podcasts/

Top 15 Tips to help Private Equity Portfolio Companies drive efficient, profitable growth. I give case study examples gained through working across many portfolio companies of PE firms. Also from being a Full-time and Interim CMO across 11 companies and coaching and advising over 150 CMOs and marketing leaders.https://www.demandrevenue.com/podcasts/

Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net Promoter Score (NPS) metrics. NPS 3.0 focuses on driving immediate action from customer feedback, enabling FinThrive to improve customer experiences in real-time.To learn more about the impact NPS 3.0 and how it was successfully deployed, Swaay.Health sat down with Brad Rennick, Chief Customer Officer at FinThrive, Jeffrey Becker, Vice President of Portfolio Marketing at FinThrive and Alan Gonsenhauser, Founder & CEO at Demand Revenue.Key TakeawaysReporting NPS scores is not enough. To truly improve teams must take immediate action based on the feedback provided by customers. This ensures customers feel heard.NPS 3.0 at FinThrive has resulted not only in improved customer experience scores and increased loyalty but has directly contributed to an improvement on their KLAS rankings.To implement NPS 3.0 successfully requires data, commitment from executives, buy-in from all internal departments, and an agreement on the metrics that matter.NPS 3.0 Results in Immediate Action“Traditional NPS is a great tool for taking a pulse on what the overall satisfaction of your customer is,” said Becker. “We wanted to go beyond that and take the information that we were gleaning from our traditional NPS program and take action on it so that we could drive perpetual improvement.”When Gonsenhauser was interim Chief Marketing Officer at FinThrive he helped to identify customer experience as a key area of improvement. At the time, the company was integrating several acquisitions and there was less focus on customers.“It is really important to invest in creating a remarkable customer experience,” said Gonsenhauser. “To do that, you need everyone that touches a customer to be involved. That means sales, marketing, operations…everyone. When customers provide feedback and do not see any change, they will stop giving you feedback. That means you will not have customer advocates and with out customer advocates you will not win new business.”With NPS 3.0, each comment that is received on a standard NPS survey is immediately investigated to determine which aspects of the business it pertains to (ie: product, implementation services, support, sales, etc.). Each team that is “tagged” on an NPS comment is then asked to address it.“The goal with NPS 3.0 is to close the loop and let our customers know they have been heard,” added Rennick. “They can see the actions and follow up that we have taken. My favorite part of NPS 3.0 is not what your NPS score is now, it is what your NPS is now versus what it was six months ago.”Improvements to KLAS ScoresNPS 3.0 has also helped FinThrive to improve their KLAS scores and rankings.“We have watched our KLAS scores and our KLAS rankings climb steadily across all of our products,” shared Becker. “Through NPS 3.0, we have the ability to drive that score improvement across our entire portfolio.”Part of the KLAS ranking is based on customer feedback and perception of service. Since NPS 3.0 helps FinThrive respond immediately to feedback, it is not surprising that the NPS 3.0 processes have led to an improvement in KLAS scores.FinThrive’s success with NPS 3.0 reflects the company’s commitment to customer experience. Becker, Rennick, and Gonsenhauser each stressed how important the real-time processes of gathering, reviewing, and taking action on customer feedback is to maintaining customer loyalty and to fueling FinThrive’s future growth.https://www.demandrevenue.com/podcasts/

1. Effective Product to Audience Transformations2. Biggest Marketing Strategy Shifts in 20253. Economic & Marketing Budget Strategies into 20254. Focus on Reducing Customer Churn to Maximize Future Financial Results.5. Break Through the Digital Noise in 2025 with Analog6. Challenges for CEOs to Hire the Perfect CMO7. Brand Seeds Demand Over Time8. Common Marketing Strategy Mistakes9. Top Marketing / Customer Due Diligence to drive better M&A10. Creative + Analytical Marketinghttps://www.demandrevenue.com/podcasts/

In this podcast, Peter Mahoney, CEO of Plannuh interviews Alan Gonsenhauser of DemandRevenue.com to discuss the importance of creating and maintaining remarkable customer experiences, key metrics to track progress, and how to leverage NPS 3.0 to drive continuous improvement and long-term financial success.  https://www.demandrevenue.com/podcasts/

In this milestone 100th episode, host Dean Waye engages with seasoned marketing leaders Alan Gonsenhauser, CEO of Demand Revenue and Evan James, CEO of Dream Writer.AI. The conversation delves into the core challenges of modern marketing, from aligning sales and marketing teams to the intricacies of prospecting, content marketing, and product-led growth.https://www.demandrevenue.com/podcasts/

Description: • Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit. • Retaining and growing existing customers to drive customer lifetime value. • Valuing the financial impact of your customer base with Earned Growth = Net Revenue Retention + New Logo business from customer advocates. • Creating a remarkable customer experience pre- and post-sale. • Establishing an Ideal Customer Profile, understanding the jobs your prospects need to get done and how your products uniquely fit.https://www.demandrevenue.com/podcasts/

This masterpiece by David Fields is a tremendous resource for solopreneurs and entrepreneurs who initiate consulting and fractional CXO firms. David outlines how to position and grow consulting practices efficiently and create lasting relationships with clients. He begins with his term: “right side up thinking” meaning always bit the customer and their needs first before yours!https://www.demandrevenue.com/podcasts/

Exploring the Synergy between CFOs and CMOs | Grow CFO Show Join host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). https://www.demandrevenue.com/podcasts/

In this episode of “Go Fast, Grow Fast,” join us as Shawn sits down with Alan Gonsenhauser, the Founder and CEO of Demand Revenue, LLC, for a discussion on driving revenue growth, navigating the challenges of scaling businesses, and mastering the art of marketing leadership. https://www.demandrevenue.com/podcasts/

In this episode, marketing experts Alan Gonsenhauser from Demand Revenue and Doug Hunter from Peak Point Solutions discuss the biggest shifts in marketing strategies as we move into 2025. With the rapid advancement of AI and changing economic conditions, companies need to be more deliberate about their marketing approaches. https://www.demandrevenue.com/podcasts/

In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services.Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisions.https://www.demandrevenue.com/podcasts/

The Trusted Advisor my David Maister is an excellent read about becoming a trusted advisor with your clients. To me, there's nothing more important than our personal reputations and building real trust with clients who know you always look out for their best interests. This book outlines the process of building and maintaining trust which is really critical for consulting, fractional executives, or just quality personal relationships!https://www.demandrevenue.com/podcasts/

This season we’re gonna talk through scenarios that companies and these CMOs experience. To share lessons learned, and tips on how to get the most out of a fractional CMO you hired.  1. So you just started a hypothetical 1-year engagement, What’s the first problem most of your clients need to start fixing. And also please tell the audience a little about you. 2. Besides sharing information, what should a CEO do to get maximum value from a fractional CMO?3. What lessons would pass along to fCMOs walking into a company where there are already people working in Marketing?4. If you’re a FTE working in a marketing team, and the company hires a a fractional CMO, what changes can you expect to see in your job? 5. Is a fractional engagement better for everyone if it’s a marathon or a sprint? When should these engagements have defined end dates, and when should they have an ongoing part-time character?https://www.demandrevenue.com/podcasts/