Design of Circular AI-Based Services

Interview with co-founder and CEO Emil Köpcke of Swedish company Circulaire who shares the company’s mission to close the loop on second-hand consumer goods.

We dive into the AI toolbox for circularity: predictive maintenance, material‑flow optimization, computer‑vision waste sorting, and generative design for reusable products. How can machine learning cut waste, extend product lifespans, and unlock new circular business models?

From EU directives to corporate pledges, we map the regulatory landscape driving circularity. The episode spotlights some cases that illustrate how law and market incentives can turn circular concepts into measurable results.

Linn and Pontus unpack the circular economy’s core principles – design for longevity, keep products in use, and regenerate natural systems. You will learn why linear “take‑make‑dispose” models are unsustainable and how a circular mindset reshapes business strategy, policy, and everyday consumer choices.