10-Minute Ecom

Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, […]

Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the former VP […]

Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as […]

Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of AOV Lab, the […]

Guest: Max Rudy, Ecommerce Director, Wild Planet FoodsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Max discusses how to achieve profitability when selling on Amazon, including his approach to navigating and reducing chargebacks, fines, marketing and the overall cost of doing business on the largest Ecommerce site in existence. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know […]

Guest: Marc Vasquez, Ecommerce Director, Ideal TridonHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Marc shares how he uses user monitoring to improve performance and customer experience on his websites. He also notes how “Hotjar Thursdays” help him rally his Ecom team to find and make incremental improvements that matter. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may […]

Guest: Matthew Adam Smith, Ecommerce CEO, MAS Commerce Host: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Matthew recently left Walmart and has launched his own company, MAS Commerce. Matthew shares from his deep marketplace and retail media experience with Walmart, focusing in on how brands can diversify their marketplace approach. He also shares several insights he has gathered from his work supporting marketplace sellers in recent years. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m […]

Guest: Catherine Neal, Director Ecommerce, Parch SpiritsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Catherine shares her experience working with passionate product founders to iron out an actionable data strategy and determine which metrics are truly impactful to a growing business. She also shares about the rapidly growing NA beverage space, which has exploded in 2023 and continues to see new investment. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew […]

Guest: Jason Reis, Director Global Ecommerce, AT Cross CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Jason shares his experience setting up a personalized e-mail experience for customers, going beyond the “spray and pray” approach to e-mail marketing that many retail/Ecom brands continue on with, despite the proven advantages of personalization. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce […]

Guest: Christopher Moore, Ecommerce VP, BR Williams TruckingHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Christopher shares his experience as a fulfillment expert in Ecommerce with over 15 years of experience, discussing when and how to find a reputable 3PL/fulfillment partner. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of you, I am an e commerce professional. You may know me as the founder of […]

Guest: Caleb Madsen, Ecommerce VP, Win BrandsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Caleb shares his experience dropping out of college and jumping headfirst into ecommerce in his early twenties. Along with his mentors, he mentions several approaches that have helped him throughout his Ecommerce career, including his desire (and ability) to learn from others. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help you improve your ecommerce KPIs (key performance indicators). I’m your host, Andrew Figgins, and like most of […]