PODCAST · business
15 Minutes To Impact
by John Sample
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
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Episode 25: Making Organic Social Strategic
By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.
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Episode 24: Give Your Value Prop A Glow-Up With AI
By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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Episode 14: IOS 14.5 - Why Facebook Is Not Happy
MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.
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Episode 8: What We Can Learn From Past Crises
John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.
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Episode 7: Research - Has there been a shift?
John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.
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Episode 2: Need Results Fast? Do Something.
John and Rick discuss ways to get quick results. The key is doing something!
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Episode 1: Key Takeaways from the 2019 Benchmarking Report
John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.
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ABOUT THIS SHOW
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
HOSTED BY
John Sample
CATEGORIES
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Frequently Asked Questions
How many episodes does 15 Minutes To Impact have?
15 Minutes To Impact currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 15 Minutes To Impact about?
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
How often does 15 Minutes To Impact release new episodes?
15 Minutes To Impact has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to 15 Minutes To Impact?
You can listen to 15 Minutes To Impact on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 15 Minutes To Impact?
15 Minutes To Impact is created and hosted by John Sample.
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