PODCAST · business
20 Years Of Icelantic
by Icelantic Skis
Listen to the 20 Years of Icelantic: A five-episode podcast mini-series bringing together the people who built the brand — from the founding four to the next generation — to reflect on the moments, risks, friendships, and turning points that shaped two decades in the ski industry.
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Episode 5: The Next Generation
Featuring: Jim Wyker, Ryan Scully, John Douthit, Hanna Whirty, Amanda Beaglehole, Sean FoxThe next generation steps in. Episode 5 explores what it means to inherit a twenty-year story, learn from the originals, and shape what the next chapter looks like.Learn more at www.icelanticskis.com
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Episode 4: Bigger Than Skis
Featuring: Sam Warren, Ben Anderson, Annelise Loevlie, and Travis ParrArtwork, community, Winter on the Rocks, and stepping onto bigger stages. This episode reflects on the shift from making skis to building a brand rooted in culture and connection.Learn more at www.icelanticskis.com
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Episode 3: Momentum
Featuring: Scotty VerMerris, Ashley Hart, Ben Anderson, and Annelise LoevlieDemo tours, flat tires, First Tracks, and a growing team. Episode 3 captures the scrappy energy of the early growth years — the long drives, the shared beers, the belief that this could really work.It also reflects on one of the brand’s hardest moments: the loss of someone who helped shape its path. A conversation about momentum, friendship, grief, and continuing forward together.Learn more at www.icelanticskis.com
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Episode 2: We Didn’t Make a Single Deal
Featuring: Travis Parr, Annelise Loevlie, Ben Anderson, and Travis CookThe garage days turn into something bigger. Trade shows, long drives, missed deals, tequila in Vegas, and the first real attempts at scaling a business in a competitive industry.Learn more at www.icelanticskis.com
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Episode 1: The Founding Four
Featuring: Travis Parr, Annelise Loevlie, Ben Anderson, and Travis CookBefore there was a company, there were four friends. In Episode 1, the founding four look back on high school ski days, early artwork, and the moment the idea of starting a ski company stopped feeling hypothetical and became a commitment.Learn more at www.icelanticskis.com
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ABOUT THIS SHOW
Listen to the 20 Years of Icelantic: A five-episode podcast mini-series bringing together the people who built the brand — from the founding four to the next generation — to reflect on the moments, risks, friendships, and turning points that shaped two decades in the ski industry.
HOSTED BY
Icelantic Skis
CATEGORIES
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