A Marketing Podcast

The marketing mix is the biggest and most complex part of your strategy. In this session I break down the development into three simple steps and identify some things to keep in mind as you validate your mix.

In session 6 of A Marketing Podcast I discuss what a USP or Unique Selling Proposition is and why you need one. I walk you through creating your unique selling proposition and 3 simple questions you need to answer. As well, I demonstrate with A Marketing Podcasts’ USP, how I developed it and the final version that I use on the site and in all my marketing messaging.

I discuss performing a marketing SWOT analysis as part of your marketing strategy. I walk through why your need to do one, and what you will get out of the process. I also walk you through developing each element of the SWOT and provide plenty of examples.

I discuss developing your target audiences as part of your marketing strategy and how to build out each audience to help you develop your marketing mix later in the strategy. I help you understand how many audiences to develop and what factors determine if you should develop a potential audience or not.

I discuss how to establish marketing goals and objectives as part of your marketing strategy. I review the reasoning behind having both goals and objectives and how they differ from each other. I also provide some insight into how to build your goals and objectives to make them achievable and to achieve your business goals as well.

I go over What is a Marketing Strategy is and why you need, especially as a small business. I also introduce you to the marketing strategy structure that I have developed over many years, that we’ll use at A Marketing Podcast, to help you develop your marketing strategy and start marketing!