PODCAST · business
A/B Charity
by Oliver Daysmith
A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.
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Nicole Young - Do Longer Legacy Letters Always Land Better?
Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy?
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Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users?
Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities?
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ABOUT THIS SHOW
A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before moving into private sector research/consultancy.
HOSTED BY
Oliver Daysmith
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Frequently Asked Questions
How many episodes does A/B Charity have?
A/B Charity currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is A/B Charity about?
A podcast where fundraisers break down their experiments, we discuss the behavioural science behind results and give you inspiration for your next fundraising test. Brought to you by Oliver Daysmith - a behaviour change consultant with 12 years experience in charities and higher education, before...
How often does A/B Charity release new episodes?
A/B Charity has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to A/B Charity?
You can listen to A/B Charity on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts A/B Charity?
A/B Charity is created and hosted by Oliver Daysmith.
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