Ad Spend Secrets: eCommerce Marketing Strategies

Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche.In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios.Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted ad spend and poor results (and how custom solutions created success instead.The first case - the product required extra education that generic Meta advertising formats simply couldn’t provide.The second case - sending traffic directly to the product page actually hurt conversions compared to directing visitors to the homepage first.In fact, for many baby product marketing campaigns, homepage-first strategies can better educate visitors and reduce friction in the buying process, especially on mobile.These examples reveal why understanding your product's education requirements, optimising your ad creatives for unique products, and mapping the customer journey correctly is far more effective than blindly following Facebook ad best practices.Luke also shares how a simple landing page optimisation for kids' brands resulted in immediate sales within five hours for one business owner - proving how even small changes in your Meta ads targeting strategies can drastically improve results for parenting brands.Key Points00:00:00 No Universal Strategy00:00:40 Catalogue Sales Challenge00:01:20 Education vs Automation00:02:40 Story-Driven Approach00:03:40 Single Product Dilemma00:04:20 Mobile-First Evaluation00:05:00 Homepage vs Product Page00:05:40 Immediate ResultsReady to discover why your Meta ads might need a strategic pivot instead of more budget? Listen to this episode to learn how to match your ad format to your product's unique requirements, optimise your Facebook ads for kids brands, and avoid the costly mistakes most eCommerce business owners make.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Stop burning cash on Facebook ads because you're tracking the wrong metrics.If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics.Many eCommerce brands think their Facebook click-through rates look amazing, but their sales are tanking. And it’s probably because they’re looking at inflated numbers that include every like, comment, and share - not actual website visits. In this tactical episode, Luke Smith reveals the four-tier hierarchy of Facebook Ads click metrics that separates vanity metrics from real performance indicators. You'll discover the difference between CTR (all) and CTR (link clicks), and why using the wrong metric gives you a false sense of campaign success.You'll also learn the exact benchmarks for each metric level - from engagement indicators to true website traffic - and understand why landing page views might be your most valuable metric for measuring actual visitor quality. Luke walks through real Facebook ads data - showing how click numbers can drop by over 25% when filtered correctly, demonstrating why precision in measurement directly impacts your bottom line.This is a must-watch for anyone managing Facebook or Instagram ads in Meta Business Suite and struggling with how to optimize Meta ad performance.Key Points00:00:00 Wrong Click Metrics00:00:40 Clicks All Problem00:02:10 Link Clicks Explained00:03:20 Outbound Clicks Hierarchy00:04:10 Platform Demonstration00:05:30 Real Campaign Examples00:06:10 Landing Page ViewsReady to stop making decisions based on false data?Hit play to master the Meta Ads metrics that actually matter – and finally understand how to scale your Facebook advertising profitably.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue could be silently killing your profitability right now.In this episode, I break down a recent meta ad campaign audit that revealed how Facebook's "website and shop" conversion location was splitting their traffic 50/50, sending half their clicks to an underperforming Facebook shop. While their website maintained a $50 cost per acquisition, their shop purchases skyrocketed to $600 per conversion. This simple campaign setting change caused their overall CPA to more than double from $55 to $116.Beyond identifying this costly mistake, I walk through the exact columns and metrics you need to check in your Meta ads manager to diagnose if this is happening to you. Tune in to learn how to:✅Analyze shop clicks vs link clicks✅Differentiate between Meta purchases and website purchases✅Understand what "shop-assisted" conversions really mean for your bottom lineThis insight is crucial for eCommerce store owners and digital marketers looking to improve Meta Ads ROI and reduce CPA.Key Points00:00:00 Hidden conversion leak00:00:50 Conversion location explained00:02:00 Facebook shop overview00:03:20 Campaign audit discovery00:04:40 Analysing traffic metrics00:05:50 Budget breakdown revealed00:07:00 CPA comparison shock00:07:40 Solution implementation stepsDon't let Facebook's algorithm decide where your customers should buy - take back control of your conversion path and potentially cut your CPA in half.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads.In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for. The first update delivers channel performance breakdown, finally revealing exactly where your ad spend is going - whether it's search, shopping, display, Gmail, or maps. The second update provides detailed search term reporting. This is similar to what's available in standard shopping campaigns, giving insane visibility into what customers are actually typing when they see your ads.Combined with the recently added negative keywords capability, these updates transform Performance Max from a mysterious "black box" into a powerful, transparent advertising tool. Tune in and I’ll show you how to interpret this new data, what red flags to watch for, and how eCommerce brands should optimise their campaigns - to drive more traffic to high-intent shopping and search placements.Key Points00:01:30 Channel Performance Breakdown00:03:00 Shopping and Search Placements00:04:30 Search Term Reporting Enhancement00:05:40 Why Performance Max May Replace Standard Shopping00:06:30 Format Level Breakdowns for Ad Optimisation00:07:20 Optimising YouTube Placements with Video Assets00:08:40 Implement These Updates in Your AccountReady to take full advantage of these new Performance Max features? Listen to this episode to learn how these updates could dramatically improve your Google Ads performance.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes…In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling their advertising budget. From inventory stock issues to misleading metrics during sales promotions - each scenario represents a potential profit drain that's easily overlooked by even experienced marketers and agencies.Luke breaks down how seemingly positive metrics like high ROAS and increased average order value can actually disguise declining profitability. You'll also discover why tracking new customer acquisition costs separately from returning customers prevents the dangerous illusion of marketing success.Key Points:00:00:10 Five situations to rethink scaling ad spend00:00:40 Stock availability impacts conversion rates00:02:10 Knowing your break-even metrics is crucial00:03:50 Seasonality affects marketing efficiency00:05:20 Separating new vs returning customer ROAS00:07:40 How sales can mislead with net profit metrics00:09:10 Cart composition changes during discounts00:10:40 Profit can drop despite higher order value00:12:30 Forecasting with discount factors in mindReady to stop wasting ad spend and make truly profitable scaling decisions? Listen now to discover the critical metrics most brands overlook and learn how to determine your true breakeven point for confident, profitable scaling.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program. Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and scaling towards 20 orders per day. I share specific metrics throughout the journey, including how click costs decreased and how they identified which products resonated most with customers.You'll discover when to use Meta vs Google, how to properly measure click-through rates, and which ads drastically improved performance. I also share their transition from Shopify Mail to Klaviyo and how they implemented my SC3 method to create synergy between Meta, Google, and email marketing channels. This episode offers a complete roadmap for new e-commerce brands looking to establish profitable digital advertising.Key Points 00:00:20 Client background and starting point00:01:30 Meta outperforms Google initially00:02:40 Monitoring click efficiency00:04:20 Budget allocation and strategy00:06:10 Optimizing product-specific ads00:08:40 Sales performance tracking00:10:40 Finding the winning product ad00:12:20 Analyzing AOV trends00:13:50 Email platform migration results00:14:30 Branded search campaign effectivenessReady to apply these strategies to your own brand? Listen now to discover the exact process that transformed this kids apparel business and how you can implement similar tactics for your e-commerce growth.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google).In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCommerce brands unprecedented control over their targeting. The key issue with Performance Max has always been the "black box" nature - hiding how much of your success comes from people already searching your brand name versus genuinely new customers.Luke breaks down the new solution to this problem, explaining how to properly implement Google's new brand exclusion features to maintain visibility in shopping placements while filtering branded search traffic. This allows for accurate measurement of performance while protecting valuable real estate in search results.Key moments:00:00:57 The black box explained00:01:53 Brand searches can inflate metrics00:02:48 Brand vs generic searches00:04:35 Previous keyword limitations00:06:05 The leaky bucket problem00:07:15 New visibility solution00:08:42 Brand list implementation00:09:09 Understanding negative keywords differentlyReady to stop Performance Max's deceptive reporting and truly understand where your ad spend delivers the best results? Tune in to master these new tools and stop leaving money on the table for your brand.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July. This is a big deal and a fundamental shift in how advertisers must approach Facebook and Instagram advertising.Luke breaks down exactly how to thrive in this new landscape by focusing on creative variation and campaign structure. Learn why product-specific ads can dramatically improve performance, how Meta's algorithm "reads" your creative to find the right audience, and why the new Advantage Plus Shopping campaign structure gives you more control than ever before.Key moments00:00:00 Meta's targeting death00:01:20 Broad targeting wins00:02:10 Algorithm finds buyers00:02:52 Creative variety cuts costs00:04:18 Product-specific converts better00:06:00 Lower CPA, smaller orders00:06:53 Multiple ad sets unleashed00:08:05 Algorithm reads everything00:09:15 Product-first creative strategyReady to stop worrying about interest targeting and start getting better results with broad targeting strategies? Listen now to master the future of Meta advertising (before your competitors do).===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns.Tune in today to see Klaviyo's game-changing "follow up" feature that's adding 20% more opens and boosting revenue for eCommerce businesses. This simple button automatically resends your campaign emails to subscribers who didn't open them the first time, but with a fresh subject line to catch their attention.Luke breaks down exactly how to implement this strategy, including optimal timing between emails, who receives the follow-ups, and why different subject lines are crucial for success. Key Moments:00:00:54 Capture 20% more email opens 00:01:38 Subject lines that get second opens 00:02:29 Target only these subscribers 00:03:30 Get higher rates on follow-ups 00:04:58 One-click solution for more revenueTune in to learn how one simple button click could significantly boost your email marketing performance and drive additional revenue to your store.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day.In this episode of Ad Spend Secrets, Luke Smith shares the exact unit economics calculator his agency uses to pinpoint profitability and scalability for clients. Using a real-world example, he reveals how seemingly minor factors - like items per order - can drastically impact the bottom line of your Shopify store.Discover the common pitfall of confusing cost per item with cost per order, especially when running e-commerce promotions. Luke also demonstrates how discounts can boost average order value (AOV) while squeezing profit margins if basket size increases.You’ll learn to calculate crucial metrics like break-even CPA, minimum ROAS, net profit per order, and the LTV/CAC ratio to determine ad spend scalability. Key Points:00:01:00 The forecasting blueprint00:02:32 Variable costs exposed00:04:00 Basket size danger zone00:06:00 Shipping margin impact00:07:25 Calculate real profits00:08:48 Master performance metrics00:09:32 30-day LTV advantage00:10:17 Know your break-even point00:11:15 Double profits instantlyReady to master your e-commerce unit economics? Tune in now to access the forecasting tool Luke's agency uses - and uncover hidden profits within your existing sales. Let’s boost your e-commerce profitability today.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it.In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake. After auditing their $30,000 monthly ad spend, Luke discovered that 75-82% of their budget was stuck in the learning phase. This was preventing Facebook's algorithm from ever optimising properly.Join Luke as he shares exactly how to check your own learning phase percentage, why campaign fragmentation is killing performance, and the simple fix that could dramatically improve your ROAS. Key Points00:00:37 Learning phase when spending $5000+ monthly00:01:49 Fragmentation prevents Meta from finding likely purchasers00:02:36 Dedicated remarketing campaigns00:03:00 Check Ads Manager00:03:44 Lower cost per purchase00:04:01 Contact if you need helpWhether you're spending $5,000 or $50,000 monthly on Meta ads - this episode provides the crucial account structure insights you need to stop wasting budget and start maximising your return on ad spend.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial for maximising ROI. By understanding these columns - you'll gain clarity on where your ad dollars are actually going.Luke walks through exactly how to use the Products section view to identify which items are consuming your budget versus generating returns in your Shopify store. You'll discover the crucial difference between important but sometimes confusing metrics, and how this helps identify products that might appear unsuccessful - but are actually driving significant cross-selling revenue. Plus, learn how to quickly exclude underperforming products to redirect your budget toward higher-converting items.Key moments00:00:50 Which products are eating all the budget vs generating returns00:01:10 Cost of Goods Sold & Shopify00:03:30 Filter by cost to see which products consume most budget00:05:10 Lead unit sold vs cross sell unit sold00:07:10 Exclude high-cost low-converting products Ready to stop wasting ad spend and discover which products actually deserve your budget? Tune in to transform how you evaluate Google Ads performance for your ecommerce business.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible.In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees. This 5-minute masterclass focuses on one specific segment that can transform your ecom email marketing performance. Follow along to create the right lists and segments for your Klaviyo account and Shopify store.What makes this approach especially valuable is how it simultaneously improves three key metrics:✅It increases your open rates by removing non-engagers✅Generates more revenue by focusing on active subscribers✅Reduces your monthly Klaviyo costs by eliminating profiles you're paying for but getting no value from.Key moments:00:01:00 Lists vs segments in Klaviyo00:01:50 Segments for list cleaning00:02:30 Identifying inactive subscribers (permanent)00:03:30 Walk throughReady to stop wasting money on subscribers who will never see your messages?Tune in to this episode now to implement this strategy for your Klaviyo account and Shopify store today!===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when. Beyond budget considerations, Luke unpacks the often-overlooked resource constraints that doom multi-platform strategies from the start. You’ll also learn the strategic approach to organic content testing that savvy brands use before investing a single ad dollar. And why building presence on a platform before advertising dramatically improves performance metrics.You’ll also hear why Meta and Google remain the platforms of choice for so many ecommerce stores… but are these actually the best platforms for you?Key Points00:01:30 Algorithm learning phases 00:02:00 Creative resources 00:03:10 Organic approach00:04:30 Google and Meta 00:05:50 Email 00:06:40 Repurposing TikTok 00:07:20 The "golden three"Tune in now to build a more effective advertising strategy for your business.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Sending fewer emails from your ecomm store could actually make you more money.If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must!Join your host Luke Smith (founder of Simply Converting), as he reveals the counterintuitive strategy of increasing email marketing revenue in eCommerce - by reducing your subscriber list. Through a real client case study, Luke demonstrates how cutting their email list on Klaviyo from 25,000 to 9,000 subscribers actually tripled their open rates (20% to 60%) - while slashing their monthly Klaviyo costs.You'll learn the exact process for cleaning your email list, identifying truly engaged subscribers, and implementing an ongoing suppression strategy that improves deliverability.Luke also shares Klaviyo's recommended benchmarks for email performance - and tips for properly warming up your sender reputation when migrating from another platform.Key moments:00:01:00 Client case study: Migration from Shopify to Klaviyo00:02:00 Understanding engagement patterns in baby products00:04:00 Reducing list size improves open rates00:06:00 Impact of list cleaning on deliverability00:08:00 Creating ongoing suppression segments00:10:00 Klaviyo performance benchmarks explainedWhether you're considering switching to Klaviyo or looking to optimise your current email marketing strategy, this episode provides tips to help you increase engagement - while potentially lowering your monthly costs.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again.In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who your ads are reaching. Luke breaks down how to set up proper audience segmentation to track whether your ad spend is effectively reaching new customers - or just recycling through your existing customer base at increasingly higher frequencies.He also shares insights on how ecommerce email campaigns can affect your Facebook ads metrics and potentially mask your true customer acquisition costs.Key moments:00:01:25 How to access advertiser settings for segments00:02:00 Define existing customer audiences using data00:03:35 Track spend distribution across audience segments00:04:30 Email campaigns affect Facebook purchase costs00:05:45 Understanding attribution windows impact00:07:00 View vs click attribution differences00:08:15 Importance of shortening purchase windowsWhether you're struggling to expand beyond friends and family or looking to scale efficiently to new audiences…This episode provides the exact steps to understand and optimise your Meta ads for real growth. Listen now to stop wasting ad spend on the wrong audiences.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types.What started as a modest goal of one sale every two days turned into 3-4 sales daily - all while spending less than $50 per day on Facebook ads.But the story doesn't end there.Luke dives deep into how this success created an unexpected challenge: Their Shopify store began running out of inventory. He explains why this problem actually presented the perfect opportunity to test price increases. He also shares the strategic thinking behind when and how to raise prices in an ecommerce store - without killing your conversion rates.Whether you're struggling with high ad costs on Facebook - or wondering if your products are priced too low - this episode is packed with actionable insights you can't afford to miss. Key moments:00:01:35 Initial CPA too high 00:02:20 Sales jumped to 3-4 per day00:03:35 Product priced too low 00:04:15 Testing price increase 00:05:00 New brands advantage00:06:15 ASC campaign success Listen now to discover how to lower your ad costs while maximising your profit margin in your ecomm store.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours.In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce. Using Google Lens in e-commerce is changing the way people discover products online. And it could impact your e-commerce business. Whether you're running an e-commerce store or managing Google Shopping campaigns, this episode provides actionable insights to help you prepare for the visual search revolution. 00:01:50 Use photos to identify brands and price points of items00:03:00 Combine images with text 00:04:15 Optimize product titles 00:06:40 Easily transform product data  00:07:25 Circle to Search feature 00:09:05 Google's AI shopping assistant Tune in now to learn how to leverage Google Lens for better visibility and sales.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads 🤯Thankfully, there IS a way to stay compliant without sacrificing results.​​In this essential episode, learn exactly how Meta's policy changes affect health and wellness advertisers. And get a clear action plan to protect your campaigns. Discover the specific settings to adjust in your ad account, how to request more time to implement changes, and strategic workarounds to maintain campaign performance - all while staying compliant.From pixel modifications to custom conversion setup, you'll get step-by-step guidance on adapting your campaigns. Whether you're in supplements, cosmetics, medical services or any health-related field, this episode gives you the roadmap to navigate Meta's policy changes successfully.Key moments:00:00:30 New Meta policy affecting health/wellness advertisers00:02:30 How to request policy review extension00:05:20 Pivot to page view optimisation00:06:15 Custom conversion setup using thank you pages00:08:30 Turn off automatic advanced matching===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Think paying for your Shopify store brand name in Google Ads is burning money? Think again.Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.In this actionable episode designed for ecommerce store owners, you'll discover:Why protecting your brand terms from competitors is more critical than everThe hidden ROI advantage of brand keyword campaignsHow to strategically update messaging during promotions and salesAdvanced audience exclusion techniques for larger accountsWhy Performance Max makes brand bidding even more importantKey moments:00:01:10 Secure digital real estate from competitors00:02:35 Quick message updates versus slow SEO changes00:04:00 Low-cost clicks with high conversion potential00:05:25 Performance Max campaign considerations00:06:30 Advanced audience targeting strategies00:07:40 Volume requirements for custom audiences===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Your ecommerce ads metrics might be lying to you.There are a handful of essential metrics every ecommerce business needs to track to stay profitable.From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend.We explore why some advertising metrics in ecom can actually conflict with each other, and the ideal stats that indicate whether you're spending too much or too little on advertising.Whether you're investing thousands in paid ads for your ecom store or just getting started…This episode will give you the framework to measure what matters and make data-driven decisions about your marketing spend. So you can grow your store.Key Moments:01:30 How to measure ad spend vs revenue03:35 How to calculate TRUE customer acquisition costs 05:00 Why short-term LTV matters more than long-term (for ecommerce)06:15 Ideal LTV/CAC ratio ranges for measuring marketing efficiency08:20 Balance traffic costs with conversion rates for optimal performance09:15 Why high traffic doesn't always mean better marketing performanceReady to stop guessing and start measuring what matters so you can grow your ecom store?Be sure to pay close attention to transform how you track and optimize your ecommerce marketing.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/callIs your marketing agency really dropping the ball, or is there just a communication breakdown?While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results.It's about communication. In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the communication framework that builds trust and drives results between agencies and clients.Whether you're working with an agency or considering one, this episode provides actionable insights to get the most out of your relationship with your agency.Listen to discover:✔Why great marketing agencies might sometimes look bad to you (and what the agency should be doing to avoid this)✔The counterintuitive reason why your marketing agency might be working overtime for you without you knowing it — and how to tell✔Why a $400 product needs different marketing than a $39 toy in e-commerce stores ✔How to know if your agency is actually failing…or just looks like it✔Plus moreKey moments:00:00 Intro00:37 Big insights from account audits01:42 Is your agency doing nothing?02:23 Effective communication = better relationship05.05 Total transparency===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping 30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow.In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Australia podcast, breaks down the essential components of modern SEO strategy in ecomm.Ryan shares his expert insights on why many e-commerce businesses struggle with SEO. And he reveals the optimal traffic mix for sustainable e-commerce growth.Tune in to discover:✔ Why so many Shopify stores get burned by SEO agencies and the key questions to ask before signing a contract✔ Why AI-generated content is causing traffic drops for some ecom stores (and how to create content Google actually likes)✔ The "EEAT principle" Google uses to rank sites: PLUS why ignoring any one element can tank your rankings✔ The hidden danger of relying on backlink directories… and why fewer, high-quality links often perform better✔ The “One-two” combo that builds trust with customers AND Google (and why that’s critical for your ecomm stores performance) ✔ Plus moreKey Moments:00:00 Intro00:50 About Ryan Martin04:11 Timeline expectations for SEO results09:05 Using Google Search Console for tracking12:05 The importance of E-E-A-T principles15:10 Common SEO troubles 20:15 Ad blocker statistics and organic traffic value26:20 Tips for choosing the right SEO agencyThe SEO tips in this episode can help you grow your e-commerce store, and they help amplify the effects of paid advertising.===Connect with Ryan Martin:Website: https://www.remarkabledigital.com.au/Podcast: https://ecommerceaustralia.buzzsprout.com/ ===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

What if you could fill your pipeline with higher-quality leads that convert?Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy.You’ll hear why sometimes making your lead generation process harder can actually improve your results.And how different traffic sources require different qualification approaches.You’ll also hear about platform-specific landing pages that optimize for each traffic source's unique characteristics — for better and cheaper leads.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king. Creative is king.Joining us today is ads expert, Jordan Lomax. Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies. Jordan shares the new approach to creating scroll-stopping ad creative that converts in today's market.She also shares specific techniques for developing effective videos, sourcing authentic user-generated content, and testing creative variations for maximum returns on ad spend. If you’re running ads of any kind, whether it’s for an e-commerce store, lead gen, or any other type of business — you won’t want to miss this episode of Ad Spend Secrets.Key moments02:10 Targeting vs creative in advertising07:15 ad and content creation tools11:02 Standing out when everyone is doing content25:00 How to determine winning ads32:20 Leveraging current situations in ads38:30 Get in touch with Jordan===Connect with Jordan LomaxWebsite: https://thesociallab.co/Insta: https://www.instagram.com/sociallab.co/ ===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Need help with ecommerce advertising? Book a consult here: www.simplyconverting.com/callIf your Meta or Google ad account got disabled tomorrow, would your Shopify store survive?Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store.Done the right way — Google, Meta, and Klaviyo can work together for a complete marketing ecosystem for your Shopify store.Luke also explores why email marketing through Klaviyo is the secret weapon in lowering your customer acquisition costs. And how the push-pull dynamic between Meta and Google creates huge opportunities for reaching your ideal customers.Key Moments:00:00 Intro00:20 Diversification in e-commerce advertising01:00 The SC3 Method triangle02:00 Klaviyo & front-end acquisition costs02:40 Risks of single-platform dependence03:20 Push vs pull marketing 04:00 Benefits of cross-platform retargetingTune in to make sure your Shopify store ads strategy isn’t putting you at risk!===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads.In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix their ads…When the real problem lies with their e-commerce website experience. Luke breaks down exactly how to diagnose whether your ads or ecom store are holding you back. Including specific ecom ad metrics and benchmarks to look out for.Listen now to discover:The clickthrough rate Shopify stores should be aiming forA simple heatmap trick that reveals why users are bouncingThe “so that” formula for turning boring features into irresistible benefitsThe secret to creating ecom store landing pages that sellWhen ads work but sales don’t… the silent ‘conversion killer’ on your Shopify siteThe popup timing mistake that cost ecom stores serious profitsPlus MoreIf you're running ads, this episode is packed with tips to help you grow your Shopify store. Key Moments:00:00 Intro03:50 Good CTR benchmark05:40 Add-to-cart costs goal07:30 How to destroy trust08:20 Mobile UX09:40 Features vs benefits formula===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting

Black Friday and Cyber Monday are just around the corner. And the stakes have never been higher for e-commerce brands. In this episode, Luke Smith (founder of Simply Converting) shares how to leverage powerful ad and email strategies to maximize returns this Black Friday. Luke dives deep into audience building on Meta, leveraging Google advertising, and the ecomm ads that can outperform your best holiday promotions. Plus, you'll see powerful Klaviyo email marketing tactics — to capture early leads and nurture them.If your goal is to maximize the ROI this Black Friday and Cyber Monday, tune in to avoid leaving money on the table!Listen now to discover:The surprising ad types that outperform Black Friday sales ads — are you using them?The secret behind combining Meta and Google ads for hidden increases in ROASWhy most e-commerce brands miss out by not building VIP lists in advanceHow Klaviyo “lead-generation ads” can slash cost (and still convert!)Timing and strategies for extending sales periods to maximize returnsPlus MoreToday’s episode of “Ad Spend Secrets” can help create an immediate sales spikes in your e-commerce store this Black Friday and Cyber Monday. Key Moments:00:00 Intro04:36 Advertising during competitive periods07:02 Klaviyo and lead gen11:21 Budgeting before sales15:54 Pricing in Google shopping ads19:27 Determining sale duration 21:11 Audience building and sales strategy===Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”. Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.===🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping 📈 Apply to work with us: https://scale.simplyconverting.com/survey Follow Simply Converting Online:https://www.simplyconverting.com/ https://www.facebook.com/simplyconverting