Aesthetic Appeal

PODCAST · business

Aesthetic Appeal

What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value.Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acqui

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    Why Most Medspa Owners Try to Sell 3 Years Too Early

    Almost every day, a medspa owner calls to talk about selling, and almost every one of them hasn't given it enough time yet.Jessica Hunter walks through the real math and timelines behind building a sellable practice and what actually separates a practice worth buying from one that isn't… and it's not credentialing.Comparing an RN who does the same skillset every single day with a nurse practitioner who splits time across the hospital, the clinic, and four different services, find out why the RN wins.Jessica makes a direct case for staying in your seat, and reframes why most aesthetic businesses fail somewhere between year two and year three. They don't fail because the founders aren't good. They fail because the founders stop.Questions answered by this episode:How long does it take to build a sellable medical aesthetics practice? When is the right time to sell my med spa? How do I know if my practice is ready to sell? Why isn't my aesthetic practice worth selling yet? What does a med spa make in its first year? Is owning a medical aesthetics practice harder than working for someone else? What makes an aesthetic practice attractive to buyers? How do I avoid burnout as an aesthetic practice owner?Should I focus on consistency or chasing growth in a new med spa?Does the RN or nurse practitioner credential matter for med spa success?HOSTJessica HunterHead of Aesthetic Consulting, Aesthetic BrokersJessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She's partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.Follow Jessica on Instagram @hunterconsulting_Connect with Jessica on LinkedInAbout Aesthetic AppealAesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.Learn more about Aesthetic BrokersFollow Aesthetic Brokers on Instagram @aestheticbrokersTheme music: Blinding, Cushy

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ABOUT THIS SHOW

What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value.Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026.Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acqui

HOSTED BY

Aesthetic Brokers

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