AI Edge for Enterprise Marketing

Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell. This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers.Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons learned from their transformative journey. He explains how Dell moved from 700 disparate pilots to a centralized AI strategy and why his deep marketing background—his "domain expertise"—is more valuable than traditional product manager skills in this new landscape.In this episode, you'll learn:The New Marketing Career Path: Hear about the creation of new roles like the "AI Product Manager" for marketing and the skills required to succeed.Strategy & Prioritization: How Dell's AI strategy is built on a "people, processes, and technology" framework and a "business-first approach" to prioritize workflows.Why "Business Logic" is Key: Nick makes a compelling case that it's not just about data; it's the "business logic" that's missing. He shares how one team's well-defined logic allowed him to build an app that automates 95% of a case study from a single one-hour recording.Driving Real Adoption: Discover why generic "office hours" don't work and how Dell uses a "white glove onboarding approach" , meets users where they are , and empowers internal "super users" to scale adoption.Proving the Business Impact: Get tangible results, including marketers saving 30 minutes to two hours per task , eliminating vendor spend on creative assets , and earning an internal Net Promoter Score (NPS) of 68 for their AI tool.A Framework for Automation: Nick shares his "LEARNS" mnemonic for identifying the perfect tasks to automate: Low risk , Emerging , Arduous , Remedial , Not worth it , and Speed Nick On LinkedIn: https://www.linkedin.com/in/brackney21/        Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.Key discussion points include:Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey.Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.Teams and Tools: An analysis of the similarities and distinctions between AI transformation and digital transformation, identifying essential new skills and training for marketing teams, and establishing a framework for evaluating AI tools within a collaborative marketing/CTO paradigm.Business Impact: Quantifying the significant business impact derived from an aligned marketing and CTO office on AI adoption, and its direct influence on enhancing customer engagement and driving sales performance.The episode concludes with a "lighting round," offering concise updates on recent developments, projects, or announcements in generative AI and their implications for enterprise marketers. Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition.The conversation delves into the core changes needed within marketing teams to effectively integrate AI, exploring practical AI tools that marketers can leverage today for enhanced content creation, personalization, and customer engagement. Mike shares insights on often-overlooked AI capabilities and discusses the evolving roles of marketers and marketing leaders in an AI-driven enterprise, highlighting essential skills for success. Follow Mike on LinkedIn: https://www.linkedin.com/in/mikekaput/Marketing AI Council: https://www.marketingaiinstitute.com/ Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise. LinkedIn: Hadley Ferguson, Director of Global Content, Community Operations at Uber Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Key Takeaways for MarketersThe podcast unveils critical insights about AI's role in modern marketing:Democratizing Opportunity: AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation.Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively suggests, imagine approaching marketing like stand-up comedy - using AI to get closer to your audience and create emotionally resonant content.Strategic Implementation: Only 20-21% of companies are truly implementing AI beyond pilot projects. This presents a significant opportunity for forward-thinking marketers to gain a competitive edge.Risk Management: Successful AI adoption requires:Practical Advice for AI AdoptionThe guests recommend four key strategies:Learn Strategically: Understand which tools can improve creativity and efficiencyStand Out: Use AI to increase visibility and disrupt traditional processesCreate Solutions: Move beyond simple task automation to strategic problem-solvingAmplify Success: Showcase AI's impact internally and externallyShow Notes Links:Expera Consulting WebsiteRide the Wave Workshop PageJasper's State of AI in Marketing StudyCatherine and Bob's Blog Post: "It's Complicated"Omni Human Video Generation Technology Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

'Deus in machina': Swiss church installs AI Jesus to connect the digital and the divinehttps://www.nbcnews.com/news/world/deus-machina-swiss-church-installs-ai-jesus-connect-digital-divine-rcna182973 Suno - AI-powered music creation https://suno.com/ Coca Cola AI created ad https://www.youtube.com/watch?v=E3-J0MwvBSIFivr "Nobody Cares" the musical https://www.youtube.com/watch?v=hJYvwmodYIU  Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Liza Adams - Consultancy: https://www.growthpath.net/ Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Natalie Lambert’s Consultant Company: https://genedge.co/servicesMarketing AI Conference (MAICON) Event: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Find out more about Robert Rose at Robertrose.net Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/Marketing AI Institute: https://www.marketingaiinstitute.com/Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/Elevating strategy, creativity and content with AI Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers]Reference for Michelle’s take on Dove’s current ad campaign  https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Canva report findings: AI is transforming the roles of marketers and creativeshttps://www.canva.com/newsroom/news/ai-report-findings/Jasper AI policy templatehttps://www.jasper.ai/ai-policy-templateMidjourney: https://openart.ai/homeSora: https://openai.com/sora OpenAI’s text to video appDALL-E: https://openai.com/dall-e-2 Stable Diffusion: https://github.com/Stability-AI/generative-modelsAdobe Firefly: https://www.adobe.com/products/firefly.htmlAnd next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing Generative AI has an Intellectual Property Problem (Harvard Business Review)https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problemScientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Jessica Hreha presented at an elementary school career day about AI and marketing. https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/  Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Links:Jasper AI policy templatehttps://www.jasper.ai/ai-policy-templateMarcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/Chief AI Officer story https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2AlphaGo Documentaryhttps://www.youtube.com/watch?v=WXuK6gekU1Y [Subscribe to the Podcast] The AI Edge Podcast for Enterprise Marketers - Apple PodcastThe AI Edge Podcast for Enterprise Marketers - SpotifyThe AI Edge Podcast for Enterprise Marketing - Simplecast Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Links:[Subscribe to the Podcast] The AI Edge Podcast for Enterprise Marketers - Apple PodcastThe AI Edge Podcast for Enterprise Marketers - SpotifyThe AI Edge Podcast for Enterprise Marketing - Simplecast  Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations. Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show [email protected] more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/