AI in Marketing: Unpacked

Your revenue team doesn't have a tools problem. It has a process problem. Dan Knowlton, co-founder of UK-based Knowlton Marketing, joins Mike Allton for an honest, boots-on-the-ground conversation about what's actually working in AI implementation - and what isn't. No polished frameworks. No hype. Just real lessons from an agency owner who is figuring this out in real time while growing a business. In this episode, Dan shares how his team recently won a pitch with one of Europe's largest health and wellness brands - not because they were the most creative, but because AI caught every objection the prospect raised in the discovery call. Objections that would have been missed with manual notes. You'll learn how to stop chasing shiny AI tools and start asking the one question that separates useful technology from expensive distraction. Dan also breaks down how to identify which workflows should be handed to AI, where human experience is irreplaceable, and how to run a simple calendar audit that surfaces hours of recoverable time in your team's week. If your AI pilots keep stalling, this episode will show you why - and where to start instead. 🎁 Download the free Executive Guide to Shadow AI: https://theaihat.com/shadow-ai CHAPTERS: 00:00 Manual Sales Discovery 01:00 Podcast Theme Intro 02:31 Why AI Pilots Fail 03:46 Shiny Tool Syndrome 05:29 Problem First Approach 06:05 AI-Powered Pitching 07:24 Transcripts Close Deals 10:05 Where AI Shouldn't Pretend 13:59 Humans Plus AI Creativity 16:47 Overcoming Team Pushback 19:42 Shadow AI Governance Ad 20:56 Tool Stack and Evaluation 27:06 Making Time for AI Learning 29:25 Workflow Audit to Start 32:19 Wrap Up and Where to Connect 33:18 Final Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of being the most overworked employee in your own business? You're not alone. Join Mike Allton on AI for Solopreneurs: The AI Hat Podcast, where we cut through the AI hype to show you exactly how to reclaim 15+ hours per week and scale without hiring staff. This isn't about robots or complex theory—it's about practical AI systems that handle the grunt work so you can focus on growth. Every episode features real implementation stories, expert insights, and step-by-step workflows you can use immediately. Ready to stop being the bottleneck in your own success? New episodes drop every Tuesday Follow Mike Allton on Instagram: https://www.instagram.com/mike.allton/ Past episodes of AI for Solopreneurs: The AI Hat Podcast: https://theaihat.com/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth" Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business? Who is this show for? "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your AI journey or looking to advance your existing initiatives, this podcast provides clear guidance and expert insights. What can you expect from this show? Join your host, Mike Allton, Chief Storyteller at Agorapulse and founder of The AI Hat, as he demystifies AI and explores its practical applications for businesses of all sizes. Each episode features insightful conversations with AI experts and business leaders who share their experiences, strategies, and best practices. You'll discover how to: Identify AI opportunities within your specific industry and business model Develop a human-centered approach to AI adoption Implement AI solutions to improve efficiency, productivity, and decision-making Navigate the evolving AI landscape and stay ahead of the curve About your host, Mike Allton Mike Allton is a seasoned digital marketer with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his expertise and engaging style to deliver practical AI insights and actionable advice. Join the conversation Tune in to "The AI Hat Podcast" and unlock the transformative power of AI for your business. Subscribe now and embark on your journey to growth! Learn more about the show, including past episodes, partnership, and guest opportunities: https://theaihat.com/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices