All In With The Cooks

Most people get into the auto restyling industry thinking it’s the perfect business: low startup cost, high ticket jobs, and the freedom of being your own boss. But the reality is very different.In this episode of All In With The Cooks, we break down why so many installers and shop owners struggle to build real wealth and why many reach their 40s and 50s without enough saved for retirement.We talk about the traps of “napkin math,” why being a great installer isn’t enough to build a successful business, and the sacrifices it actually takes to get ahead. We also discuss hiring mistakes, scaling challenges, and why most shops stay stuck on the installer hamster wheel.Most importantly, we share what we believe shop owners need to do differently, from building systems and diversifying revenue to creating a personal brand that opens up new opportunities.If you’re in window tint, PPF, detailing, wrapping, or any service business, this conversation might change the way you think about building your future.

We’re pulling back the curtain again—and this episode gets real. From raw business challenges to unfiltered relationship truths, we’re not holding back.💬 Micaela drops a truth bomb that could shift how you view your own goals…🚀 Austin shares a game-changing mindset that turned his side hustle into a 7-figure brand.🎯 Plus: We talk momentum, resistance, and what it really takes to win in business and in marriage.Whether you’re building your dream or fighting through the dip, this episode is for you.👇 Drop a comment if you’ve ever felt STUCK chasing a big goal. We read them all.🔔 Subscribe & hit the bell so you don’t miss the next one!

In this raw and honest episode, Austin and Micaela open up about what it’s really like building a business and a marriage together. From early fears and financial struggles to leadership friction and learning how to stay in their lanes, they break down the highs, lows, and real talk behind growing both a family and a legacy under one roof.If you’ve ever thought, “There’s no way I could work with my spouse,” this episode might just change your mind.

In Episode 6 of All In With The Cooks, we dive into the uncomfortable truths behind growth, personally and in business. We talk about handling pressure, why “overnight success” is a myth, and how leaning into discomfort can be your biggest advantage. It’s raw, real, and packed with takeaways for anyone building something meaningful.

In this episode, we break down how The Tintstitute started from a box of free tools to landing major brand deals. We talk about building credibility with no followers, creating recurring revenue, hiring our first videographer, and turning our real shop experience into mentorship, digital products, and a thriving brand.

In Episode 4, we pull back the curtain on how The Tintstitute started—from a random night in the spa listening to Dotcom Secrets to building an online coaching brand that’s now impacting thousands. We talk about why we launched it, the struggles of filming with no time or resources, fighting through hate from industry gatekeepers, and how we turned a small subscription idea into a global coaching business.💡 Key moments:The exact moment we decided to start The TintstituteWhy we almost gave up (and what kept us going)Our first 100 videos & the $750 camera that started it allHow the business model changed everythingThe biggest surprises and lessons 7 years laterWhy personal branding is the ultimate game changer👉 Next episode: How we landed our first brand deals and scaled up our product offerings.If you’ve ever wanted to launch a business, a course, or build a personal brand, this is the episode for you. 🔥

In this episode, we dive into one of our entrepreneurial journey's most chaotic and valuable learning experiences, starting a clothing brand with a friend. From launching “The Rad Life” store to dealing with partner drama, unexpected protests, and a business breakup nearly costing us everything, we share the full, unfiltered story.Whether you’re thinking about starting a brand or navigating the ups and downs of business partnerships, this episode is packed with raw insight, real talk, and lessons you won’t want to learn the hard way.

In this episode, we rewind to when our sign and graphics journey began—from a motocross trip to quitting a stable job to go all in. We talk about early mistakes, working as a couple, learning the ropes without mentors, and what we’d do differently. Raw, real, and packed with lessons for anyone building a business from the ground up.

In our first episode, we (Austin & Micaela) share how we met, fell in love, and built multiple businesses together. From the early struggles, career shifts, and risky decisions, to the lessons we’ve learned as partners in life and work.Thinking about going into business with your spouse? Tune in for the real, unfiltered story.