PODCAST · business
Attribution 2.0 by HockeyStack
by Emir Atli and Obaid Durrani
Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's journeys.In this podcast series, Emir Atli, CRO of HockeyStack, and Obaid Durrani, Head of Content at HockeyStack, break down everything there is to know about A2.0 in short, 5 to 10-minute episodes.
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S01E01 - Attribution Is Not About Proving ROI
In the first episode of A2.0, Emir and Obaid go over why attribution is not only about proving ROI, why we need more customer journey data, and how that data helps us understand the efficiency of our efforts.
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ABOUT THIS SHOW
Attribution 2.0 is the next phase of attribution that helps businesses achieve more efficient revenue growth, by considering efforts across all departments and the technological capabilities that help them visualize how those efforts collectively impact pipeline, revenue, and their customer's journeys.In this podcast series, Emir Atli, CRO of HockeyStack, and Obaid Durrani, Head of Content at HockeyStack, break down everything there is to know about A2.0 in short, 5 to 10-minute episodes.
HOSTED BY
Emir Atli and Obaid Durrani
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