B2BSides

This one zigzags through music pits, AI rabbit holes, and the strange ecosystem of modern marketing. Jason breaks down why everyone suddenly has an opinion on marketing, why craft still matters more than ever, and why the strongest AI brands are being built by humans who still trust their taste. There’s crowd-surf math, two new entries in the ongoing “What Not to Post on LinkedIn” saga, a detour into Guns N’ Roses’ new tracks, and a reminder that opinions don’t build pipeline. Craft does.

This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale.In this episode:What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fogThe Big Idea: invest in soft skills or get left behindBook Pick: Dopamine Nation by Dr. Anna Lembke on how to stop chasing endless dopamine hits and reset your systemMusic Picks: two new songs you need to hearSomething that shouldn’t be on LinkedIn: one absolutely insane post that shows startup culture at its worst🎧 Metal, marketing and the big ideas shaping work and creativity today.

B2Bsides – Episode 4: Burn the PlaybookThis one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.Inside:Why chasing playbooks keeps marketers stuckKatie Srinivasan on adaptability over ageAdam Singer on why AI will not save broken marketingBook and music picks to keep your edge sharpA quick rant on what should not be on LinkedIn👉 If you are tired of cookie-cutter advice, this episode is for you.

🎙️ B2Bsides, Episode 3: Post the DraftWhat do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?This week, Jason breaks down:Why the obsession with polish is killing your best ideasHow a real moment at a stadium show reminded him what presence actually feels likeThe rise of AI-generated personal brands (and the predictable backlash that’s coming)What LinkedIn’s own editorial team says about “good content” — and why we should probably listenPlus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're readyAnd in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.Post the draft.

Episode 2: Built to ClashWhat do JJ French, The Clash, and B2B marketing have in common? In this episode, Jason unpacks why combining your passions with your work isn’t fluff — it’s your competitive edge. From photo pits to pitch decks, this is how to stand out in a world flooded with AI sludge.Segments include:🎸 What's in My Feed – The Hailey Bieber backlash and comment-farming chaos🔥 The Big Idea – Combinatorial play, Einstein, and why your weird mix is uncopyable📚 The Bookshelf – Careless People by Sarah Wynn-Williams🤘 Music Picks – Chloe Kesha and Swedish Sunset Strip revivalists🙈 Shouldn't Be on LinkedIn – The Liam Neeson-style SDR meltdownWeird wins. Bring your whole self — and maybe a band tee — to work.

In the debut episode of B2Bsides, I dig into a few posts that actually made me stop scrolling—Kaylee Edmondson on the chaos of demand gen, Brendan Hufford on the slow death of content marketing, and why “data-driven” isn’t the brag it used to be.Then: a look at why weird ideas matter, featuring a Minecraft villain who bans creativity, a fake old-school marketer named Cap Capperson, and a death metal Lenovo ad that actually worked.Also:– The post you definitely shouldn’t put on LinkedIn– Udi Ledergor’s book (which is way too good)– A music rec worth blasting– And the best live photo I’ve taken in yearsNo frameworks. No funnel hacks. Just one marketer sharing stories, instincts, and a bit of noise.Full show notes: 🎙️ B2Bsides – Episode 1: Weird on PurposeWelcome to the debut episode of B2Bsides—where brand, creativity, and marketing collide in a slightly weird, hopefully insightful way.This week:Why demand gen is misunderstood (and not just by your CFO)Why being “data-driven” is starting to feel like a red flagThe slow death of content marketing (and what’s replacing it)A Minecraft villain who hates creativity, and why I’ve worked at her companyLenovo’s death metal ad, Tim Washer’s Cisco soap opera, the IBM one that never got approved, and the one character LinkedIn killed before he ever launchedPlus: one post that probably shouldn’t be on LinkedIn, one book that’s too good to ignore, and two music recs—one metal, one Freddie Mercury reincarnatedKaylee Edmondson on the pressure cooker that is demand genBrendan Hufford on the credibility collapse in B2B contentA LinkedIn Pope meme that broke my brainVenom Inc. – the band that helped invent black metal (and a photo I’m genuinely proud of)Spencer Sutherland – like Queen got reincarnated in a disco ballChloe Wilder – 18, from Nashville, and writing songs like she’s already heartbroken in her 40sCourageous Marketing by Udi Ledergor – basically a cheat code for brand builders who still believe in taking risks.Thanks for listening. Subscribe for more unpolished takes, creative therapy, and hot mess inspiration from the front lines of B2B.