be. What Works Weekly

What does it really take to write, launch, and protect a book in today’s world?In this episode of be. What Works Weekly, Mike sits down with Julie Trelstad — a 30+ year publishing veteran and self-described “book futurist” — to break down what’s actually happening in the publishing industry.With over 4,000 books being released every week (and nearly 30% reportedly AI-written), standing out — and protecting your work — has never been more important.Julie shares:Why people really want to write a book (hint: authority starts with “author”)How to identify the one book only you can writeRealistic timelines from idea to AmazonThe truth about Amazon bestseller strategiesWhy selling direct to your audience may be smarter than relying on AmazonHow AI can help — and how it can hurt — authorsNew tools for protecting intellectual property in the age of AIIf you’ve ever thought about writing a book — to build authority, grow your business, or serve your niche — this conversation gives you the practical roadmap.Because in a crowded marketplace, your voice is still your advantage.

In this episode of Be What Works Weekly, Mike Wood interviews Paul Salter, a mindset and performance coach who specializes in helping high performers overcome mental barriers. Paul shares his journey from being a sports dietitian to a hypnotherapist, emphasizing the importance of mindset in achieving personal and professional goals. The conversation delves into the challenges faced by high achievers, such as imposter syndrome and perfectionism, and offers practical strategies for self-discovery and personal growth. Paul highlights the role of hypnosis in facilitating change and the significance of morning routines and self-reflection in setting intentions for success.

In this episode, Mike Wood interviews Erwin Sigua, a seasoned entrepreneur and property manager, who shares his journey through the real estate industry, including his experiences during the financial crisis. Erwin discusses the importance of resilience, the evolution of his business, and the drive to take on new challenges. He emphasizes learning from failures, the significance of mentorship, and finding balance in life and work. The conversation provides valuable insights for aspiring entrepreneurs and highlights the importance of self-development and understanding one's core values.

Most success isn't about how much you achieve—it's about whether your inner life is in sync with your outer achievements. Adrian Jones's story of surviving a massive heart attack at midlife isn't just a tale of resilience; it’s a wake-up call for anyone feeling trapped on the relentless hamster wheel. When health issues forced him to pause, AJ realized the true source of joy is living authentically and aligning your actions with your core values—before it’s too late.In this powerful episode, AJ shares the raw, vulnerable moments that shifted his entire outlook on life and success. You'll discover how radical honesty and small daily actions can lead to radical transformation. We break down practical steps to identify your non-negotiables, set boundaries that protect your energy, and replace guilt with intentionality. If you’re feeling burnt out, disconnected from your purpose, or simply craving clarity, this is your blueprint for realignment.AJ’s journey from high-powered finance to living authentically on the North Carolina coast offers a bold new perspective: you don’t have to wait for a health scare to make life-changing choices. Instead, he offers a simple, actionable framework—starting with honest self-assessment and micro-movements—that can help you regain control, find true happiness, and unlock your full potential.Perfect for high achievers, busy professionals, and anyone searching for meaning beyond success on paper, this episode invites you to reconsider what really matters. Prepare to challenge your routines, embrace discomfort, and take that first small step toward a more aligned, fulfilling life. Your wake-up call might just be a decision away.[AJ is a former financial industry professional turned authenticity advocate, author, and founder of the More platform, dedicated to helping others live true to themselves. visit www.bemorealigned.com or email [email protected] for more info]

In this episode of be. What Works Weekly, we break down what actually drives business growth across different lead channels—from LinkedIn outreach to Facebook and Instagram ads.While the tactics may change, the principles don’t.You’ll learn:What’s different between organic outreach and paid adsWhat stays the same no matter the platformHow trust, targeting, and systems impact lead qualityHow to think about lead generation as math—not magicHow you can apply these principles to get more businessWhether you’re relying on referrals, experimenting with ads, or building your own database, this episode will help you stop chasing tactics and start using proven fundamentals that scale.

In this episode, we explore the intersection of branding, client relationships, and digital marketing, with a focus on how AI is reshaping the business landscape. Our guests, Joe Ross and Jill Rutherford, share insights on building strong client connections and the importance of understanding your ideal market. We discuss the evolving role of AI in marketing and the need for businesses to adapt to new digital realities.

In this episode, Mike Wood and Justin Haines explore the journey of personal reinvention and finding joy beyond financial success. They discuss the importance of creating a life aligned with one's true purpose and the transformative power of asking deeper questions. The conversation delves into the challenges of breaking away from traditional success models and embracing a more soulful approach to life and work. to work with Justin visit www.regenconsutancy.com/haines

SummaryIn this engaging conversation, Mike Wood and Brad Armstrong delve into the journey of creating a viral commercial, the challenges and insights of entrepreneurship, and the importance of building connections within the community. Brad shares his experiences in the roller skating business, the impact of his viral video, and the lessons learned throughout his career. The discussion highlights the significance of creativity, adaptability, and the value of personal connections in achieving success.

In this episode, Mike Wood interviews Thomas McEachern a real estate agent in Orange County and the founder of Omnisist. They explore the challenges of starting a business, the significance of having a clear vision, and the role of automation and virtual assistants in streamlining operations. The conversation highlights the need for a mindset shift from scarcity to abundance and the value of sharing knowledge and resources. They also touch on the evolving real estate industry and the impact of social media on business growth.

In this episode of What Works Weekly, Mike Wood interviews Veronica "VEE," a nationally board-certified nurse practitioner and serial entrepreneur. VEE shares her journey from working as a registered nurse to becoming a successful business owner, discussing the challenges and lessons learned along the way. She emphasizes the importance of mindset, financial literacy, and having systems in place for business success. VEE also highlights the significance of mentorship and personal growth in overcoming obstacles and achieving long-term success.

In this conversation, Mike Wood interviews Danyell Suter, the owner of Groomed Salons, about her journey in the men's grooming industry. They discuss the unique concept of combining grooming services with a social space, the importance of mental health and connection among men, and the challenges of building a business from scratch. Danyell shares her experiences of growth, the significance of creating a supportive work environment, and her aspirations for the future, emphasizing the value of time freedom and the need for a strong team.

In this conversation, Mike Wood engages with Kyle and Eli, who specialize in guiding individuals through solo retreats aimed at fostering self-discovery and clarity in a noisy world. They discuss their personal journeys that led them to create a structured approach to solo retreats, encapsulated in their RESET framework. The conversation explores the importance of removing distractions, engaging with the present, and envisioning a purposeful future. They emphasize the transformative experiences of participants and the significance of solitude in achieving mental clarity and emotional well-being.

Structure and support can elevate a business, but people ultimately determine its success. In this conversation, Dry Bar franchise owner Jackie Paynter shares how the franchise model empowers her with proven processes while still allowing room for personal leadership. She discusses the realities of managing teams as an introverted entrepreneur, the importance of understanding people, and why relationships remain the most challenging and rewarding part of building a thriving brand.Listeners will gain practical insight into:Leveraging franchise support systems effectivelyBalancing process with personalizationLeading people when people are the hardest partThe mindset shift required for sustainable growthIdeal for anyone navigating business leadership, franchising, or people management.

Linktree For Chris DelbridgeIn this conversation, Mike Wood and Chris Delbridge discuss the intricacies of the insurance industry, focusing on the importance of building relationships with clients, effective communication, and the need for proactive management in client interactions. Chris shares insights on how to navigate the challenges of the insurance market, the significance of client retention, and the strategies he employs to ensure a seamless experience for his clients. The discussion also touches on the impact of industry changes on pricing and the importance of understanding the market dynamics.

In this conversation, Mike Wood and John Barnak discuss the evolving landscape of the real estate industry, focusing on leadership, market challenges, the impact of technology and social media, and the importance of collaboration and personal branding. John shares insights from his experience as a managing broker in Illinois, emphasizing the need for agents to adapt to changes in the market and leverage tools like AI and social media to succeed. The discussion highlights the significance of accountability and structure in achieving business goals, as well as the value of building a supportive network among real estate professionals.

In this conversation, Mike Wood and Brad Swonetz delve into the significance of branding in today's entrepreneurial landscape. They discuss the importance of personal stories, identifying ideal clients, and the role of AI in enhancing business efficiency. The dialogue emphasizes the need for genuine human connections and vulnerability in branding, while also providing practical tips for effective personal branding. The conversation concludes with insights on how to leverage AI without losing the personal touch in business.

In this conversation, Mike Wood interviews Ryan Bakey, a CPA specializing in tax strategies for real estate investors. Ryan shares his journey into entrepreneurship, the importance of tax planning, and various strategies that can help real estate investors save money on taxes. He discusses the significance of real estate professional status, the impact of recent tax legislation, and common mistakes made in tax returns. Additionally, Ryan explains the benefits of opportunity zones and the role of foundations in wealth building. The conversation concludes with insights on maximizing income through real estate investments and how listeners can connect with Ryan for further assistance.

In this conversation, Mike Wood and Dima discuss the integration of AI into business practices, exploring its applications, cost considerations, and the future of AI technology. Dima shares real-world examples of how AI can enhance business operations, particularly in sales and customer engagement. They also touch on the importance of maintaining personal relationships in business, even as automation becomes more prevalent. Dima reflects on his journey as a software engineer and his aspirations for the future, emphasizing the rapid advancements in AI and its potential impact on various industries.

In this conversation, Shane McGraw shares insights on his multifaceted life as a loan officer, developer, husband, and father. He discusses the importance of daily routines, prioritization, and gratitude in achieving personal and professional success. Shane emphasizes the significance of self-talk and mindset, particularly in overcoming fear and seeking wisdom. He introduces the Cadre system and the 90-day sprint framework, which have proven effective in enhancing productivity and fostering teamwork. The discussion culminates in the importance of attitude and effort in leadership, along with practical advice on how to cultivate gratitude and a positive mindset.

In this conversation, Mike Wood and Jesse Abshire, Founder and CEO of Abshire Family Financial, discuss the importance of financial planning for entrepreneurs, focusing on strategies for tax efficiency, retirement planning, and risk management. Jesse shares insights on how business owners can better manage their finances, emphasizing the need for education and professional guidance. The discussion also highlights actionable steps entrepreneurs can take to improve their financial health and the value of forming a business entity.

In this conversation, life coach Ashley Tschumperlin, shares her insights on helping individuals gain clarity on their goals and the importance of accountability in achieving them. She discusses her journey into entrepreneurship, the significance of understanding individual motivations, and the challenges of self-sabotage. The conversation also touches on the dynamics of building relationships, setting achievable goals, and the role of discipline in personal development.

In this conversation, Mike McCaw discusses the evolution of his company, Space Crafting, and the significant changes in real estate marketing over the past two decades. He highlights the importance of visual media, particularly video content, in attracting buyers and enhancing the marketing of properties. The discussion also touches on the balance between humor and professionalism in real estate videos, the impact of lifestyle videos on home sales, and the future of technology in real estate marketing. McCaw offers valuable advice for real estate agents on how to effectively market their listings and build their personal brand.

In this conversation, Danielle A Lucht, owner of Everwell Financial, discusses her holistic approach to wealth management, emphasizing the importance of understanding all aspects of a client's financial life. She explains her role as a financial general contractor, helping clients navigate complex financial decisions, and highlights the significance of educating clients about taxes and investments. Danielle also shares her journey to independence in the financial industry and her passion for empowering high-functioning women to take control of their finances. The discussion covers strategies for leveraging assets, the importance of tax planning, and practical steps listeners can take to improve their financial literacy and clarity.

SummaryIn this episode of What Works Weekly, Mike Wood interviews Devin Sizemore, author of 'Connection Expansion'. They discuss the importance of building connections, the five principles of effective networking, common mistakes professionals make, and strategies for successful follow-up. Sizemore emphasizes the need to shift the way we approach networking, focusing on adding value and being curious about others. The conversation provides actionable insights for anyone looking to enhance their networking skills and build meaningful relationships.

In this episode of What Works Weekly, Mike Wood interviews Nate Byram, who shares his transformative journey in health, fitness, marriage, and business. They discuss the importance of accountability, communication, and goal setting in both personal and professional life. Nate emphasizes the significance of using technology to enhance efficiency and the need for strong leadership in business. The conversation also highlights the value of relationships and serving others as a pathway to success.

SummaryIn this episode of What Works Weekly, Mike Wood interviews founding of Reading4Results, David Kirkpatrick, who shares his journey from struggling with reading to mastering speed reading and memory techniques. David discusses the importance of focus, effective reading strategies, and how to retain information better. He provides practical tips for improving reading speed and memory retention, emphasizing the significance of creating a reading habit for personal and professional growth.

In this episode, Mike Wood and Arden McLaughlin introduce their podcast, 'What Works Weekly,' aimed at helping sales and business professionals improve their skills in lead generation, conversion, closing, and follow-up. They discuss the value of short, focused podcasts that provide actionable insights, the importance of coaching, and the mission of their coaching company, be. Coaching & Consulting. The hosts emphasize community building and engagement, inviting listeners to connect and participate in the podcast's journey.