Because Growth Matters

Most organisations say they coach their people but very few actually do it well.Daniel is wrapping up Season Two of Because Growth Matters with a solo episode to reflect on the themes that kept showing up across every conversation.From elite sport to sales leadership, hiring, culture, customer success and even the nonprofit world, one powerful thread ran through it all. Coaching works when it is done properly.While many organisations talk about coaching, most struggle to implement it in a consistent and effective way. Coaching often becomes the first meeting cancelled and the last activity measured, despite its proven impact on performance and revenue.Daniel breaks down why coaching fails in practice, including the coaching illusion where managers confuse firefighting, deal reviews, or group updates with real coaching.Daniel introduces a simple and practical coaching framework used within Growth Matters, including the ICE coaching model and a three step coaching process that managers can apply immediately.Timestamps:00:00 Key themes from Season Two01:45 Why coaching drives performance and development07:02 What guests taught us about effective coaching11:06 Why coaching needs structure and cadence14:27 Making coaching part of everyday management16:17 The ICE coaching model explained20:18 Practical coaching tips for managersThank you to everyone who’s tuned into Season 2 and supported the show! If you enjoyed the season, please make sure to subscribe and rate the show 5 stars⭐️Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.com

Today's episode looks at what long term community change really looks like when it is built slowly, intentionally, and with deep trust.Daniel sits down with Julie-Anne Savarit-Cosenza, founder and Executive Director of African Education Program, to explore what it truly takes to create lasting impact in communities, not just short term feel good results.Julie-Anne shares how a teenage service project evolved into a two decade commitment to education, leadership, and community development in Zambia and Rwanda. She opens up about the realities of nonprofit leadership, the complexity of donor relationships, and why real change cannot be rushed or scaled overnight without losing its heart.They explore trust based philanthropy, community led development, leadership in under resourced environments, and the emotional and operational realities of working in the nonprofit sector.Julie-Anne also reflects on the lessons she wishes she had known earlier, including sustainability, fundraising, and the importance of investing for the long term.Timestamps:00:00 Intro to Julie-Anne Savarit-Cosenza and her work01:44 How Julie-Anne first arrived in Zambia and what drew her there02:27 How African Education Program began and why it started04:42 What daily life looks like living and working in Zambia08:30 The real impact African Education Program has on communities15:45 How the organisation is funded and the role of donors19:07 What it takes to stand out in the nonprofit space20:47 How the programme has helped reduce early pregnancy rates24:07 The realities and pressures of leading a nonprofit organisation28:44 Building trust and maintaining long term donor relationships32:53 Advice for businesses thinking about corporate social responsibility35:14 Looking back on 20 years of lessons, growth, and impact38:38 How you can support the work and get involvedIf you enjoyed this episode, make sure to subscribe so you never miss a conversation.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Julie- Anne:Julie-Anne’s LinkedIn: Julie-Anne Savarit-CosenzaWebsite: https://africaneducationprogram.orgInstagram: https://www.instagram.com/aep.youth/ LinkedIn: https://www.linkedin.com/company/african-education-programYouTube: https://www.youtube.com/@africaneducationprogram3199

Sales performance doesn’t break because people are lazy. It breaks when leaders miss the behaviours that actually drive results!In this episode of Because Growth Matters, Daniel sits down with sales consultant, coach and facilitator Olivia Lockwood for a practical conversation about what really drives sales performance.Olivia shares how her childhood across Jamaica, the US and beyond shaped her grit, resilience and people first leadership style. She unpacks why great sales leadership is less about heroics and more about behaviour and consistency.Daniel and Olivia explore what sales managers often get wrong, why forecast accuracy is one of the clearest signals of leadership effectiveness, and how true customer centricity means helping customers even when your solution is not the right one.Timestamps 00:00 Introduction to Olivia and her background01:43 Childhood lessons that built grit and resilience02:44 What grit really means in real life04:15 The biggest misconceptions about Jamaica07:23 Olivia’s early career and entry into sales09:58 Life as a flight attendant and service lessons that stuck13:01 Why sales still matters after decades in the field15:33 Where sales managers unintentionally hold teams back18:31 Consulting, behaviour change and true customer centricity25:42 How better pipeline reviews improve forecast accuracy29:31 What healthy pipelines actually look like29:55 Making behaviour change stick in sales teams30:23 Commitment, reinforcement and celebrating progress33:08 How sales managers should balance priorities36:17 Top advice for first time sales managers41:41 Why consent matters in leadership43:41 Intention versus impact and repairing trust48:51 The 1% that leads to big changesIf this episode resonated, hit subscribe so you never miss a conversation like this. Share it with a sales leader who needs a fresh perspective, and leave a rating or review to help more people find the show.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Olivia:LinkedIn: Olivia LockwoodWebsite: https://www.openupcoaching.com/

Most sales teams are chasing cold leads while their next best opportunity is already sitting inside their existing network.In this episode of Because Growth Matters, Daniel is joined by Stephen Oommen, a sales and networking expert who is challenging the traditional approach to prospecting.Stephen shares why he believes cold calls and cold emails should be the last step in your sales process, not the first, and how focusing on real relationships leads to faster trust and stronger revenue outcomes.He breaks down how warm referrals have driven over 98 percent of his career revenue and explains why modern sales teams have sacrificed effectiveness for efficiency. Stephen also shares practical frameworks for mapping your network, becoming referable, and building genuine connections that naturally lead to opportunities.Timestamps00:00 Introduction to Stephen01:32 Stephen’s background in sales04:47 Why warm referrals outperform cold outreach07:38 Stephen’s career journey and the role of mentors11:07 Practical networking strategies anyone can start today13:09 Three simple steps to improve sales results17:40 Why genuine human connection matters in business24:17 How referrals shorten sales cycles and build trust faster25:10 Where sales managers unintentionally block progress26:09 The real importance of building and maintaining a network31:16 When and how cold outreach still has a place34:50 Mentorship lessons that shaped Stephen’s career38:00 Why investing in sales enablement matters41:31 Choosing mission over money in sales44:00 The 1% that leads to big changesIf you enjoyed this episode, make sure to subscribe to Because Growth Matters so you never miss an episode.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with StephenLinkedIn: https://www.linkedin.com/in/stephenoommen/

In this episode of Because Growth Matters, Daniel is joined by Steve Fiore, a customer success and sales enablement leader with over 30 years of experience across enterprise sales, customer success, and leadership.Steve shares his journey from frontline sales into senior leadership roles and explains how his career evolved from selling products to enabling long-term customer growth.They explore how sales and customer success should work together in modern organisations, where accountability sits once a deal is closed, and why so many companies struggle to get customer success right.Steve also opens up about his personal reinvention journey, the launch of his lifestyle platform Rooted and Refined Living, and why wellbeing and personal productivity are essential for leaders navigating burnout.Timestamps00:00 Introduction to Steve Fiore01:03 How Steve found his way into sales leadership and customer success03:05 What sales enablement and customer success really mean in practice05:26 Where companies get customer success wrong and how to do it better14:22 Reinventing your lifestyle through curiosity and personal productivity26:16 What job hunting can teach us about sales and confidence31:32 The one percent habit that makes the biggest differenceIf you enjoyed this episode, make sure to subscribe so you never miss a conversation.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with SteveLinkedIn: https://www.linkedin.com/in/stevenmfiore/Website: https://www.rootedandrefinedliving.com/

Hiring the wrong salesperson can stall growth, drain morale, and cost companies thousands.In this episode, Daniel sits down with Dr Christopher Croner, a leading psychologist, consultant, and co author of the bestselling book Never Hire a Bad Salesperson Again.Chris has spent more than twenty years studying the psychology of high performing salespeople and has assessed more than 150,000 candidates worldwide.He breaks down the science behind the three non teachable traits that predict sales success, why traditional hiring approaches fail, and how companies can dramatically improve their sales results by changing the way they interview.Chris also shares the biggest hiring mistakes business owners make, particularly when hiring their first salesperson, and how to structure an onboarding process that sets new hires up for long term performance.If you hire, lead, or work alongside salespeople in any capacity, this episode will transform the way you think about talent selection!Timestamps00:00 Introducing Dr Christopher Croner01:13 The science of identifying top performing salespeople03:39 The core characteristics shared by the best sales professionals08:58 The most common hiring mistakes companies make14:56 The most revealing interview questions for sales candidates20:11 Access the Sales Drive Assessment20:53 What to focus on when hiring your first ever salesperson21:49 The essential traits every sales hire should have25:52 How to build a successful onboarding process27:50 What Chris learned from writing his book34:31 How AI is shaping the future of sales and hiring37:22 Resources Chris recommendsIf this episode helped you rethink your hiring process, make sure you follow the show so you never miss an episode!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Christopher:LinkedIn: Christopher CronerWebsite: https://salesdrive.info/Sales Drive Assessment: https://salesdrive.info/drive-test/Email: [email protected] Hire a Bad Salesperson Again

The most impactful sales leaders are the ones who return to the fundamentals. In this episode, Daniel sits down with David Brock, bestselling author of Sales Manager Survival Guide and one of the most respected thinkers in the world of sales leadership.David brings decades of experience working with global teams and breaks down exactly why great sales management is the biggest driver of performance in any organisation.He shares how a lack of training and support for frontline managers has weakened leadership across the industry, why so many sales teams are overwhelmed, and how going back to core principles can radically transform results.David explains the real job of a sales leader and the simple habits that build strong, consistent, high performing teams.Timestamps00:00 Intro to David Brock01:15 Why strong sales leadership is the backbone of every organisation05:29 Mentors, influences, and the ideas that shaped David’s leadership philosophy07:17 Three attributes that define today’s most effective sales leaders10:02 The common mistakes sales managers make and how to avoid them11:23 Why leaders feel overwhelmed and how to refocus on what matters19:23 How the role of sales managers has shifted in today’s environment28:07 Why coaching is the most powerful tool a leader has38:37 Key takeaways to implement immediatelyIf this episode helped you rethink your approach to leadership, share it with someone who would benefit from it!Make sure to subscribe, rate the show, and message us with your thoughts. Your feedback helps the podcast grow and reach more leaders around the world.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with DavidLinkedIn: David BrockPartners In Excellence Blog: https://partnersinexcellenceblog.comEmail: [email protected] Manager Survival Guide (book): http://salesmanagersurvivalguide.com/

When leadership is done well, it elevates entire organisations, communities and countries.In this conversation, Daniel sits down with Erick Sangoro, Managing Director at Cummins C&G and President of the Rotary Club in Nairobi.Erick shares an honest look at modern leadership in Africa, balancing corporate responsibility with community impact, and how to build teams that thrive in unpredictable markets.You will hear insights into African business dynamics, culture driven leadership, the art of developing high performing teams, and why the future of leadership belongs to those who genuinely understand people.Erick also opens up about mentorship, personal growth, and navigating the fast changing landscape of technology, AI and geopolitics across East Africa.Timestamps00:00 Introducing Erick Sangoro01:05 Clearing up the biggest misconceptions about Nairobi02:17 Erick’s journey and the leadership values that shaped him04:13 How he balances a demanding business role with community service05:49 Key leadership challenges and the insights they taught him08:12 What it really takes to navigate multinational dynamics across Africa09:39 How rapid technological shifts are influencing his role11:27 Why cultural sensitivity is essential for doing business across regions14:43 Erick’s perspective on the future of leadership and technology24:23 Powerful advice for young professionals and aspiring leaders26:12 The biggest myths about sales and what people get wrong27:40 The essential tools and tech Erick relies on28:43 Mentorship, innovation and how he develops future leaders30:46 Where to connect with ErickIf you enjoyed this episode, make sure to follow the show, leave a five star rating, and share it with someone who would get value from Erick’s insights.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with ErickLinkedIn: Erick Sangoro

If you have ever felt frustrated, unseen or misunderstood at work, managing up is your way forward.In this episode, Daniel sits down with bestselling author, speaker and organisational culture expert Mary Abbajay to break down a topic every professional faces but few ever learn how to navigate: managing up.Mary shares the insights behind her book Managing Up and explains why developing strong relationships with your managers is essential for long term career success.She talks openly about her own career path, the rise of workplace complexity, and the reality that most bosses were never trained to manage people well.Together, they explore the most common types of difficult bosses including the micromanager, the impulsive leader and the introverted ghost boss. Mary offers practical and actionable strategies for managing each one. From learning how to communicate clearly, to adapting to different working styles, to knowing when a boss is actually toxic, she offers a roadmap for anyone who wants to feel more empowered in their role.Timestamps00:00 Introducing Mary and her work01:45 Mary’s career story04:26 What managing up really means11:56 Understanding different kinds of bosses15:46 Practical strategies for managing up20:42 How working styles shape workplace dynamics21:19 Exploring the ghost boss22:59 Communicating effectively with your boss24:16 Building better relationships with managers26:33 Adapting to leadership styles that differ from yours32:12 The modern workplace and shifting expectationsIf you enjoyed this episode, make sure to subscribe to the show, share it with a colleague or friend, and leave a rating or review. It really helps the podcast reach more listeners.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Mary:LinkedIn: Mary AbbajayWebsite: https://www.careerstonegroup.comBook: Managing Up

The people who win in the next decade will be the ones who act fast, stay curious, and refuse to let failure slow them down. In today’s episode, Daniel is joined by seasoned entrepreneur, product builder, keynote speaker, and author Nic Haralambous.Nic has spent two decades building and selling companies, launching products, advising start-ups, and speaking on global stages. His approach to leadership is rooted in high agency, curiosity, relentless action, and a refusal to let failure get in the way of his success.Nic shares his philosophy on why acting fast matters more than ever now, especially in a world where AI has removed the barriers between you and the information you need.He opens up about navigating career pivots, building side hustles, and learning from catastrophic business failures that ultimately shaped his success.This episode is packed with insights on agency, leadership, team culture, innovation, and building a career or business in a world that changes faster than ever.Timestamps:00:00 Intro to Nic Haralambous00:51 The hidden challenges of moving continents03:16 Understanding high agency and why action matters07:16 How Nic reframed failure and what it taught him10:16 Why being a generalist isn’t always a bad thing15:46 How Nic helped people start profitable side hustles20:16 What leaders need to do to develop and retain real talent24:57 How middle management can slow innovation26:24 The Peter Principle and why promotions often go wrong27:19 How AI is reshaping teams, roles, and the future of work28:07 Nic’s framework for evaluating and building ideas32:18 Applying the dichotomy of control in your work and life34:07 Rethinking sales and understanding what customers truly need36:04 Advice Nic would give his 16 year old self today38:49 How to use AI as your most powerful learning toolIf you enjoyed this episode, make sure to follow the show, share it with someone who would benefit, and leave us a rating or review so more people can discover these conversations.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Nic:LinkedIn https://www.linkedin.com/in/nic-haralambous/Website https://nicharalambous.com/

True leadership is not about titles or ego, it is about humility, curiosity, consistency, and building people up while driving performance at the highest level.In this episode, you’ll hear how Rishan Barat, General Manager at Microsoft US Mid-Market, blends humanity and excellence in one of the most competitive environments in the world.Originally from South Africa and now leading across the US market, Rishan shares the lessons that shaped him as a leader, from navigating cultural shifts and making family sacrifices, to learning through failure and staying grounded in values and faith.He and Daniel unpack what it means to coach with trust, show up with consistency, and build teams who think for themselves and thrive long-term.You’ll hear powerful insights on performance management, hiring, feedback, personal development, and the mindset needed to excel as a leader in sales and corporate environments.Timestamps:00:00 Introduction to Rishan Barat02:07 From South Africa to the US03:53 Adapting to New Cultures and Appreciating the American Spirit07:30 Advice for Anyone Moving Abroad for Work09:05 Lessons in Leadership and Learning from Failure10:43 Managing Ego and Staying Grounded in Humility12:58 How Faith Shapes Rishan’s Leadership Philosophy14:50 The Difference Between Coaching and Managing17:41 Building Trust and Leading with Empathy22:09 Navigating Difficult Conversations with Clarity23:11 How to Give and Receive Feedback Effectively24:56 What Makes a Great Sales Leader27:53 Balancing Individual Success with Team Growth30:31 How Rishan Hires and Builds High-Performing Teams34:14 Understanding Different Sales Profiles and Motivations38:32 The Role of Technology and AI in Leadership Success41:21 Rishan’s Go-To Books, Podcasts, and Tools for GrowthIf you enjoyed this episode don’t forget to subscribe and rate the show 5 stars on your listening platform!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Rishan:LinkedIn: Rishan Barat

Few people have experienced pressure at the level of a professional athlete and then successfully reinvented themselves in the business world. Flip van der Merwe has done both.In this episode, Daniel chats with the former Springbok and Bulls lock turned executive and consultant about leadership, trust, and how the lessons of rugby translate into corporate success.Flip shares what it’s really like to transition from the roar of 80,000 fans to the quiet intensity of the boardroom, why humility and mentorship are crucial in any career shift, and how to rebuild identity after leaving elite sport.He also reflects on his MBA journey at Cambridge, life in France, and his growing focus on strategy and data in business.Timestamps:00:00 – Intro to Flip01:56 – Moving to France and finding home abroad03:00 – Giving back through education and mentorship in South Africa05:20 – Transitioning from elite sport to the corporate world07:15 – The power of mentorship and surrounding yourself with the right people09:30 – Lessons in trust, accountability and execution from rugby12:00 – The difference between sporting and corporate pressure14:15 – Identity after sport and finding purpose beyond the field17:40 – The reality of being “unemployable” after sport and finding new skills19:00 – Unlearning habits from the changing room to fit into corporate life21:30 – Staying humble and rebuilding from the bottom again23:10 – Rookie mistakes and learning to ask for help24:00 – Why Flip chose business over media or coaching26:00 – Finding fulfilment and purpose in leadership and teamwork29:00 – Why he believes South Africa is full of untapped potential31:00 – Advice for people making career transitions33:00 – The 1% mindset that drives Flip in business and lifeIf you enjoyed this episode, make sure to follow Because Growth Matters on your favourite podcast platform, leave a review, and share it with someone navigating a career or leadership transition.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Flip:LinkedIn: Flip van der Merwe

Sales teams don’t fail because of a lack of data, they fail because they overlook behaviours, systems, and the fundamentals that drive performance.In this episode of Because Growth Matters, Daniel sits down with George Brontén, CEO of Membrain and author of Stop Killing Deals, to explore how complex B2B sales can be simplified and transformed.George shares why traditional CRM systems frustrate sales teams, how shifting focus from data to behaviours changes results, and the role of AI in augmenting (not replacing) human thinking.You’ll hear George’s take on why many CRM implementations fail, how coaching frontline managers is the biggest lever for performance, and why sales leaders need to embrace systems thinking to truly engage all stakeholders.Timestamps00:00 Introduction to George Brontén, CEO of Membrain01:46 AI, automation, and the future of sales technology02:49 Being a partner-first company05:12 The real driver of sales performance06:19 Evolution and perception of CRM systems08:10 Lessons from building and scaling Membrain11:23 How you sell matters17:52 The number one problem in complex sales20:10 Insights from Stop Killing Deals23:05 How AI can enhance thinking (but not replace it)25:38 Why CRM systems got a bad reputation31:26 The importance of coaching in sales leadership33:48 Having the right KPIs in place37:09 Evaluating AI tools and avoiding the hype42:01 Advice to a mid-level sales manager that wants to give their career a boost44:01 Core values and culture at MembrainIf you enjoyed this episode, please subscribe to Because Growth Matters, share it with your network, and leave us a rating or review. It helps more sales professionals discover these conversations!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with GeorgeWebsite: https://www.membrain.comBook: Stop Killing Deals LinkedIn: George Bronten

If your business is obsessed with numbers but neglecting the people behind them, you need to make a change.In this episode of Because Growth Matters, Daniel is joined by global CX leader and keynote speaker, Claire Boscq, to explore what truly makes organisations thrive.With over 30 years of experience in customer experience, emotional intelligence, and employee engagement, Claire discusses the importance of building cultures rooted in trust, care, and authenticity.They talk about reinventing your career, leading with intuition, and how companies can move from transactional service to transformational experience, create emotional connections at scale, and use AI as a force for deeper human connection.Timestamps:00:00 Introduction to Claire02:02 Overcoming childhood challenges02:58 Reinvention and career shifts04:29 Finding balance and personal energy05:33 Pandemic struggles and building resilience07:25 The importance of customer experience10:44 Defining customer experience vs customer service18:38 Building trust and engagement in sales teams20:22 The struggles of middle management22:06 Balancing management and leadership22:55 Creating a supportive and people-first workplace28:04 The role of technology in enhancing CX30:34 The future of customer experience and AI32:16 Resources and recommendationsPlease don’t forget to subscribe and rate the show 5 stars if you enjoyed!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Claire:Website: https://claireboscq.com/LinkedIn: Claire BoscqUpcoming events: https://claireboscq.com/event/

If you’re not using AI in your sales process, you’ll start to fall behind.Daniel sits down with sales consultant and podcast host Fergal O’Carroll to explore how sales managers can build frameworks that drive predictable results, create accountability across teams, and use AI to accelerate growth.Fergal shares the lessons he wished he’d known when stepping into sales management, the importance of account planning frameworks, and why objectives must always be tied to time and money.You’ll learn how to boost sales velocity, manage underperformance, and coach sellers without falling into the ‘hero manager’ trap.TimestampsTimestamps00:00 Introduction to Fergal01:22 Sales in Ireland03:41 How Fergal got into sales management05:43 Sales Management Frameworks That Work08:41 Key strategies for managing sales teams13:22 Driving revenue from existing clients15:50 Setting objectives and strategies18:41 Reviewing account plans22:58 Fixing revenue stalls and improving sales velocity24:20 Deal sizes and lack of ambition24:12 Continuous discovery and higher win rates28:46 Planning and sales cycle length25:35 The role and expectations of sales managers36:33 Using AI in sales processes41:59 Fergal’s career highlightsIf you enjoyed this episode, make sure to subscribe to Because Growth Matters on your favourite podcast app, leave us a review, and share the episode with your network. It helps more sales leaders discover these conversations.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Fergal:LinkedIn: Fergal O’CarrollWebsite: SYS VelocityPodcast: Supercharge Your Sales Velocity Podcast

In today’s episode, rising star Marianthe Panas, a South African actress making her mark on the London stage, reveals what it really takes to break into London’s competitive musical theatre scene.From her sold-out cabaret Here I Am to her breakout role in Starlight Express, Marianthe shares the truth about life as a performer and the discipline, resilience, and daily grind it takes to make it.She opens up about leaving Durban during the pandemic to study musical theatre in London, navigating the challenges of auditions and rejection, and how faith and support systems keep her grounded.Timestamps00:00 – Introduction to Marianthe Panas01:33 – The challenges of pursuing a career in acting03:17 – Life in London vs growing up in South Africa08:26 – Marianthe’s sold-out show12:05 – How Marianthe knew that performing was for her16:00 – Support systems and mentorship through tough times17:43 – Honing her skills to land her first role20:05 – Daily routines as a performer23:33 – Juggling auditions, part-time work, and income streams26:23 – Handling rejection and finding joy outside of performing30:20 – Rituals for resilience31:22 – Preparing for auditions34:20 – What helps Marianthe to bounce back36:51 – Marianthe’s most memorable performance and dream roles38:21 – The 1% that makes her stand outIf you enjoyed this conversation, make sure to subscribe to Because Growth Matters and rate the show 5 stars!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Marianthe:Instagram: @marianthe_panas

More leaders need to start believing in the skills and capabilities of others!In this episode of Because Growth Matters, Daniel sits down with accomplished sales and business leader Tracy Embree to unpack the lessons she’s learned from a career spanning engineering, manufacturing, technology, and high-growth business environments.Tracy shares how early mentors and a willingness to embrace risk shaped her career trajectory, moving from chemical engineering into executive leadership and sales.She opens up about navigating challenges as a woman in male-dominated industries, the critical importance of self-belief, and why running toward the “hard stuff” can create breakthrough opportunities.They also discuss the future of leadership in the age of AI, how to balance long-term strategy with short-term demands, and the power of collaboration in executive teams.Timestamps00:00 Introduction to Tracy Embree02:59 Tracy’s early career06:15 From engineering to leadership and sales07:47 Misconceptions and realities of sales10:57 Navigating challenges as a female leader13:05 Advice for graduates and young professionals14:37 AI, leadership, and the future of work16:36 Balancing long-term vision with short-term demands18:09 Common leadership mistakes and how to avoid them22:48 Personal reflections and future plans30:10 Mentorship and ruthless prioritisation32:21 Recommendations for books and resources35:11 Leaders to look at for inspiration38:38 The 1% shift40:20 Connect with TracyIf you enjoyed this episode, make sure to subscribe to Because Growth Matters so you never miss new conversations with today’s top business leaders.If you found value, please rate and review the show on your favourite podcast platform and share this episode with colleagues who want to lead with impact!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with TracyLinkedIn: Tracy Embree

Sales leadership isn’t just about teaching people how to close deals. Daniel Robus sits down with Bernadette McClelland, founder of the Sales Leadership Academy and internationally recognised keynote speaker, to explore what truly drives sales performance.Bernadette shares how self-leadership, role clarity and deliberate disruption can transform teams from average to high-performing.She challenges outdated sales training methods, highlights why psychological safety is the secret weapon for sales success, and reveals why conviction and certainty are the real products every salesperson sells.Timestamps00:00 Intro to Bernadette01:40 Bernadette’s journey to the US and earning the “Einstein Visa”03:11 The thrill of public speaking and speaking from the heart04:27 Life in Denver, Colorado05:29 How Bernadette got into sales07:26 Why true sales leadership is about energy09:49 The hidden challenges holding sales leaders back18:52 Building high-performing sales teams without a scarcity mindset25:38 The importance of psychological safety and the CARES framework28:53 Role models to learn from30:56 How to connect with Bernadette and work with the Sales Leadership Academy31:53 Advice for someone stepping into sales enablement32:54 What is the 1% that leads to exponential growthIf you enjoyed this episode, don’t forget to subscribe to Because Growth Matters, share it with your network, and leave a rating and review on your favourite podcast platform.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with BernadetteLinkedIn: Bernadette McClellandSpeaker Website: https://www.bernadettemcclelland.com/Sales Leadership Academy: https://salesleadershipacademy.com/

If you’ve ever stared at a PowerPoint slide deck while wondering why your audience looks bored to tears, this episode is going to shift everything.Daniel sits down with the unforgettable Richard Mulholland, former rock ’n’ roll roadie turned presentation expert, founder of Missing Link, and author of Relentless Relevance.Rich shares what he’s learned about how sales leaders can present, pitch and persuade like true professionals, whether online, in a boardroom or on a stage in front of thousands.They discuss what it really means to earn the applause before you step on stage, why professionalism needs to be redefined, how to overcome the fear of rejection in sales, and what the best salespeople all have in common.Whether you’re a business leader, salesperson or aspiring speaker, this conversation is packed with practical tools, fresh perspectives and moments that will make you rethink how you present yourself and your ideas to the world.Timestamps:00:00 Welcome and introduction to Richard Mulholland01:42 From roadie to presentation expert, how Rich’s journey began05:16 Why most presentations fail and how to fix them15:06 How to sell effectively on Zoom and Teams21:26 Challenging outdated ideas of professionalism27:28 The advantage of age in your career31:21 Overcoming fear of rejection in sales33:56 Climbing Cringe Mountain35:39 Wildest sales pitch36:55 Balancing work and life as a modern leader39:47 Redefining masculinity and gender roles44:09 Dream dinner guests and the art of rhetoric48:20 Richard’s new book49:28 Professional speaking training50:54 Contact RichardIf you enjoyed this episode, please tag us on LinkedIn and let us know what your biggest takeaway was.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Richard:LinkedIn: Richard MulhollandMissing Link website: https://msnglnk.com/Richard’s books: https://www.richmulholland.com/books/

Is your sales team truly set up for long-term success, or are you stuck in a cycle of short-term wins and high turnover?In this episode, Daniel sits down with Darren Mitchell, host of The Exceptional Sales Leader podcast, to unpack the challenges behind developing high-performing sales teams.With over 20 years in sales and leadership, Darren shares why traditional sales promotions fail, how companies unknowingly sabotage their sales leaders, and what it actually takes to create a culture of ethical, sustainable sales growth.They explore the psychology of leadership, how to coach with intention, and why listening is a sales leader’s most powerful skill.Timestamps00:00- Introduction to Darren00:59- Darren’s journey from engineer to sales leader06:19- Fast-tracking sales careers through mentorship07:21- Why great sellers often struggle as leaders15:32- Building a strong sales team through trust and accountability19:24- How organisations can actually support sales leaders26:47- Selling ethically and playing the long game34:20- The most underrated leadership skill37:08- Darren’s top 3 resources for sales leaders43:54- The 1% difference that changed Darren’s career46:41- Get in touch with DarrenDon't forget to subscribe, rate the show, and share it with someone in your sales network who needs to hear this conversation.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Darren:Website: https://exceptionalsalesleader.com/LinkedIn: Darren MitchellPodcast: The Exceptional Sales Leader Podcast

It’s time to stop chasing metrics and actually lead a sales team that performs.Daniel sits down with sales coach, speaker, and author Mike Weinberg to talk about what effective sales management really looks like.Mike shares a clear framework for accountability, why coaching is non-negotiable, and how managers can shift out of reactive mode and into leading high-performing teams.They discuss the issues caused by poor leadership from the top, the challenges of post-COVID sales, and how to fix broken sales cultures.This episode is packed with practical advice for any sales leaders.Timestamps00:00 Introduction to Mike Weinberg02:57 Why baseball is the perfect sales analogy04:57 Are you managing sales or just updating a CRM?08:04 When Mike realised that sales is much more than just closing a deal13:19 A 3-part framework for sales accountability23:04 Why great sellers often fail as managers26:22 The difference between managing and doing29:36 Post-COVID sales and mastering the fundamentals35:05 Where AI helps (and hurts) in sales management39:13 The biggest change Mike has noticed in readers of his books44:29 Who sales leaders should be listening to46:37 How to prevent burnout as a sales manager50:01 Balancing empathy and results focus52:09 The 1% shift for growthIf you found this episode valuable, subscribe to Because Growth Matters on your favourite podcast platform.Don’t forget to rate, share, and leave us a review to help more sales leaders build high-performing, sustainable teams.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:Daniel Robus on LinkedInGrowth Matters Intl on LinkedInGrowth Matters International WebsiteConnect with Mike:Mike Weinberg on LinkedInMike Weinberg’s WebsiteNew Sales. Simplified.Sales Management. Simplified.

What if you could grow a business to a million in revenue without sending a single cold email?In a world obsessed with high-volume outreach, Christi is doing things differently and it’s working!In this episode, Daniel sits down with Christi Loucks, founder of Howdy Sales, to unpack the strategy that’s helped her build a high-performing sales consultancy focused on warm leads, real relationships, and relevance over volume.They discuss the difference between lead generation and true pipeline building, why most founders don’t understand modern prospecting, and how AI is changing the sales game.Christi also shares the personal lessons behind her transition from HR to sales leader to founder, including her biggest sales mistake, the tech tools she swears by, and what she’s learned from being told to “F off” in a cold email…Timestamps00:00 Introduction to Christi00:49 Life in Denver02:51 Christi’s journey to founding Howdy Sales06:20 What Howdy Sales does07:18 Challenges in modern prospecting09:03 What is misunderstood about being a hunter11:20 Why founders and CEOs struggle to understand modern prospecting13:58 What makes a hunting rep unstoppable in today’s environment15:24 Email vs. Phone in Sales17:04 Building a Successful Sales Pipeline19:23 Advice for New Sales Managers22:18 Christi’s goal to hit $1M in revenue without cold outreach24:23 The role of automation in modern sales26:44 Balancing technology and human connection30:59 Christi’s favourite tools and podcast rec33:42 Lessons from Christi’s sales mistake and what it taught her35:44 Christi’s 1% shift that changed her career36:31 Get in touch with ChristiEnjoyed this episode? Follow or subscribe so you don’t miss upcoming conversations with world-class sales thinkers, founders, and leaders!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Christi:Howdy Sales WebsiteChristi on LinkedInConnect with Daniel:Daniel Robus on LinkedInGrowth Matters Intl on LinkedInGrowth Matters International Website

If you’re ready to stop chasing clients and start becoming the person they seek out, this conversation is unmissable!In this episode, Daniel is joined by bestselling author, speaker, and strategist Douglas Kruger to explore what it really takes to stand out in your industry.Douglas shares actionable insights on how to grow your authority, attract opportunity, and create demand without relying on old-school sales tactics.He unpacks how to shift from being a “pie man” to a guru, the three traits every industry icon needs, and why technology like AI should never replace the human element.Douglas shares some incredible stories that show how the power of a single good idea can transform your sales and career.Timestamps00:00 Intro to Douglas Kruger00:51 Life in Jersey03:33 How a shy kid became a five-time world public speaking finalist06:22 Behavioural shortcuts and how Douglas helps companies improve performance07:43 What AI is doing to sales and not being afraid of tech14:28 The difference between a “pie man” and a guru in business16:53 The number one mistake sales teams make when trying to grow21:59 Looking for your bright spots24:29 Balancing business and writing books26:51 Douglas’s new thriller novel29:52 The importance of a unique signature38:12 Poverty is not a necessary thing44:39 Why sales teams should focus on zero-to-one behaviour47:02 What distinguishes an icon in the industry51:51 Douglas’s final mindset principle for success in any fieldIf you enjoyed the episode, please make sure to subscribe and share the podcast.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Douglas:Website: https://www.douglaskruger.com/LinkedIn: Douglas KrugerEmail: [email protected]

In the first episode of Because Growth Matters, Daniel is joined by Tony Cross and Alan Versteeg, co-founders of Growth Matters International.Together, they look at what it really takes to drive performance at scale, why most sales managers are under-supported, and how their team is on a mission to impact one million people in the profession of sales.They explore the shift from high-performing rep to effective manager, the mindset needed to unlock team performance, and why coaching is the most overlooked (but critical) habit in sales leadership.Whether you’re a CRO, founder or sales manager, this episode will challenge your assumptions and show you the practical frameworks that actually drive sustainable growth!Timestamps00:00 Introduction to Tony and Alan02:13 Working virtually04:56 The true north of Growth Matters06:12 Defining moments as global founders07:20 The most surprising thing about running a global business09:51 The most powerful habit among top sales managers13:02 Who Alan would have an hour-long interview with14:40 Mistakes sales teams and leaders make16:06 The power of one-on-one coaching22:40 Classroom vs boardroom vs coaching24:35 What chalk and talk sessions are and why they matter28:32 The biggest challenges in scaling over the next 10 years29:40 Where Tony’s flow comes from31:55 What sales leaders should be doing more of33:15 What Tony is looking forward to in season 1 of the podcast34:01 The 1 percent to move your business to the next level35:23 Final recommendations and how to connect with Alan and TonyWe hope you enjoyed this week’s episode.If you did, make sure to rate the show 5 stars and subscribe so you never miss an episode.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with AlanLinkedIn: Alan VersteegWebsite: https://www.growthmattersintl.comConnect with TonyLinkedIn: Tony CrossWebsite: https://www.growthmattersintl.com

Welcome to Because Growth Matters, the podcast for sales professionals, business leaders, and growth-driven teams who want to rethink how they lead, coach, and grow in today’s ever-changing sales landscape.Hosted by Daniel Robus, this show looks at the small, intentional shifts that make a big impact. Each week, you’ll hear conversations with standout sales managers, enablement leaders, and C-suite executives uncovering what truly drives extraordinary growth.If you're ready to lead with more purpose, clarity, and results, you're in the right place. Follow now so you never miss an episode! Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.com