Becoming Radical

In this episode of Becoming Radical, Michael Gaizutis sits down with Kurt Elster—host of The Unofficial Shopify Podcast and one of the most trusted independent Shopify experts in the world. With over 500 episodes under his belt and a career working with some of the most successful Shopify brands, Kurt has built his reputation on cutting through the noise and focusing on what really drives growth.From navigation mistakes that kill conversions to the overlooked power of newsletters, Kurt lays out a no-fluff, fundamentals-first approach for entrepreneurs who want to thrive in e-commerce. He shares lessons from running his agency, building a leading Shopify podcast, and helping brands increase their average order value with small but radical tweaks.Together, Michael and Kurt explore what separates stores that scale from those that stall, the future of headless commerce and AI agents, and why storytelling and copywriting remain timeless drivers of trust and differentiation.If you’re building a brand in 2025—or wondering how to radically improve your Shopify store—this conversation is a masterclass you don’t want to miss. Key Takeaways  The two fundamentals every e-commerce brand must master: a strong product and the discipline to stay focused.Most Shopify stores fail on the basics—like navigation and product pages—before chasing shiny tools and apps.Small tweaks, like adding a “best value” badge, can boost average order value by 10% without more traffic.Copywriting still outperforms design changes—focus on clarity, legibility, and customer-focused messaging.Balancing automation with personalization is essential—customers can smell generic AI content.Podcasting consistency built Kurt’s brand: 500+ weekly episodes over 10 years.The future of Shopify includes AI-driven catalog search, global cart, and cleaner product taxonomies.Bootstrap founders should start simple: build a newsletter to stay top of mind.In This Episode  [00:51] What separates successful Shopify stores from those that stall[04:10] Common mistakes brands make with navigation and product pages[08:39] The fundamentals of a high-converting product page in 2025[12:15] Why copywriting changes beat design tweaks[15:42] How one small badge boosted AOV by 10%[19:11] Balancing automation, AI, and personalization[22:34] The art of storytelling in e-commerce[26:18] Kurt’s process for working with brands[30:45] The origins and growth of The Unofficial Shopify Podcast[34:09] Shopify apps Kurt swears by (and why less is more)[38:42] Headless commerce and the Shopify horizon[43:27] E-commerce in the next 3–5 years[47:11] How AI and Shopify’s catalog API will reshape shopping[52:03] What Kurt would do differently starting from scratch[55:14] His advice to bootstrap founders launching in 2025[58:21] Where to find Kurt Elster onlineOur GuestKurt Elster is a senior e-commerce strategist and host of The Unofficial Shopify Podcast. Recognized as one of the most trusted independent Shopify experts, Kurt has advised hundreds of brands and produced over 500 podcast episodes exploring the world of Shopify, conversion optimization, and digital entrepreneurship.Notable Quotes  [02:12] “Anyone can build a beautiful store. But if you don’t have focus and a good product, it won’t work.” — Kurt Elster[25:36] “Hold up a mirror for your customer—help them see themselves in your product.” — Kurt Elster[31:29] “The key to podcast success is consistency. We’ve published every Tuesday, unrelentingly, for 10 years.” — Kurt Elster[54:45] “Start a newsletter. Just being in someone’s inbox keeps you top of mind.” — Kurt ElsterResources and LinksKurt ElsterWebsiteThe Unofficial Shopify PodcastLinkedInTwitter/XMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, Michael Gaizutis chats with David Mindell, a technologist, historian, entrepreneur, and co-founder of Humatics. David’s career has taken him from deep-sea robotics to MIT research and groundbreaking industrial innovation, and he’s got some fascinating insights on how precision navigation, human–robot collaboration, and bold investment choices are shaping the future of work.If you’re a technologist, founder, or leader trying to navigate the next industrial revolution, this episode will challenge the way you think about innovation and show why it’s industry, not just apps, that’s going to define the future. Key Takeaways  Young engineers often overlook the intelligence embedded in human labor, a mistake companies cannot afford.Robots should complement workers, not replace them, creating worker-friendly AI and automation.Adoption is as critical as invention, scaling robotics requires trust and process innovation.Manufacturing and industrial work are powerful drivers of social change.Process innovation is just as transformative as product innovation, often more so.In This Episode  [00:26] Introduction  David Mindell[01:08] Humatics and spatial intelligence[03:15] Investment focus: transforming US industry[04:41] Industrial tech adoption and Silicon Valley’s software focus[06:05] Origins and inspiration for Humatics[07:26] Human-machine collaboration: Apollo program lessons[09:37] Defining spatial intelligence[10:49] Indoor positioning and subway applications[11:17] Rethinking autonomy and human-machine teaming[13:15] Real-world constraints and Waymo example[14:26] Collaborative robotics in industry[15:04] Designing worker-friendly AI and embedded intelligence[20:06] Training engineers for real-world context[21:14] Transition from academia to entrepreneurship[23:10] Evolving company leadership and founder transition[25:12] Commercializing deep tech and robotics adoption[30:22] Process innovation vs. product innovationOur GuestDavid Mindell is a technologist, historian, entrepreneur, and professor at MIT. He is co-founder and chairman of Humatics, a pioneer in high-precision navigation systems for robots and industrial environments, and co-founder of Unless, a venture firm investing in companies transforming U.S. industry. His latest book, The New Lunar Society, explores how industry, ethics, and innovation intersect to shape the next industrial revolution.Notable Quotes  [03:34] “Less than 1% of venture capital in this country goes into industrial companies... we're all in a place where actually both parties in Washington agree we need to revitalize US Industry for a number of different reasons.” — David Mindell[11:50] “Every robot is made by people, right? So there's human intention built into the architecture, built into the software, built into which sensors are chosen depending on the task and the environment.” — David Mindell[24:02 “The statistics are that when founders step aside voluntarily, the companies overall do much better than when the founders are forced out.” — David Mindell[27:44] “I'm prepared for the idea that there is a moment when all of a sudden it'll seem like robots start popping up everywhere. Like we'll cross some usability threshold and then it'll kind of break free.” — David Mindell[28:29]  “I do hope that you see a much more kind of fluid collaboration of robots and human environments instead of the kind of awkward, clunky things we see today. But that's hard.” — David Mindell[30:37] “We're very good in this country at product innovation. We've really dropped the ball on process innovation and that's really where the important stuff happens.”— David MindellResources and LinksDavid MindellLinkedInUnlessHumaticsBook: The New Lunar Society: An Enlightenment Guide to the Next Industrial RevolutionMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, Michael Gaizutis sits down with Shep Hyken, world-renowned customer experience expert, keynote speaker, and Chief Amazement Officer of Shepard Presentations. Together, they dive into what it really takes to create unforgettable customer experiences, experiences that turn customers into loyal fans.Shep shares his journey from a 12-year-old magician writing thank you notes to becoming one of the leading voices in customer service strategy. He unpacks the philosophy of “moments of magic” versus “moments of misery,” why consistency is the true key to amazement, and how culture, not just initiatives, defines a company’s long-term success.They also explore how AI is reshaping customer support, where automation and personalization meet, and why the best brands find a balance between digital tools and the human touch. Along the way, Shep drops practical insights for leaders, startup founders, and enterprise executives alike on building companies that last by obsessing over the customer.Whether you are a founder, CX leader, or builder chasing radical growth, this episode will inspire you to rethink how you serve the people who matter most, your customers. Key Takeaways  Customer service is not a department, it is a philosophy woven into company culture.Consistency, not over the top gestures, is what makes customers say “I’ll be back.”Leaders must defend and model company culture from the top down.Training is not something you did, it is something you do continuously.Mapping every customer touchpoint reveals where magic or misery happens.AI is improving fast, but personalization and human empathy remain irreplaceable.Companies that blend automation with humanity avoid becoming commodities.The future of customer experience is about balance: digital efficiency plus human trust.In This Episode  [00:02] Introduction to Becoming Radical[05:00] Defining “amazement” and moments of magic[08:34] Why customer service training must be ongoing[10:14] Shifting from reactive to proactive customer experience[13:52] Real life stories of radical customer care[20:00] Retail brilliance and lessons from a jewelry store owner[30:00] The duality of automation and humanity[31:35] What CEOs must understand: defending culture as job #1[32:27] Where to find Shep and his resourcesOur GuestShep Hyken is a globally recognized customer service and experience expert, New York Times bestselling author, and Chief Amazement Officer at Shepard Presentations. With over 40 years of experience, Shep helps companies of all sizes, from startups to Fortune 500s, create customer loyalty through consistent, memorable experiences. His philosophy: treat employees as well as you want customers treated, and amazement will follow.Notable Quotes  [01:16] “Have you ever walked away from a business and thought, wow, that was amazing? That's what I help my clients achieve.” — Shep Hyken[06:38] “If you want to be seen as amazing, just do what people expect all the time. It's not that difficult.” — Shep Hyken[30:30] “The companies that are going to really survive are the ones that are able to say, we're going to give you all the digital automation, AI type of support and an experience you want. But guess what, we're human too.” — Shep Hyken[32:12] “I defend the culture. That is the most important thing I do.” — Shep HykenResources and LinksShep HykenWebsiteYouTubeArticles and PodcastMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis sits down with Rob Gallaher—entrepreneur, business leader, and author of Profit Sharing—to explore what it really means to build a business where everyone wins. Rob shares how fear of repeating the burnout-filled legacy of traditional business ownership led him to transform his companies through a powerful, human-centered model: profit sharing.Rob breaks down how this model works, why it radically shifts team culture, and how it helped him scale without sacrificing family, freedom, or financial sanity. The conversation touches on everything from leadership mindset shifts and avoiding founder burnout to operational systems, accountability, and practical steps for building profit-sharing systems that actually work.Key TakeawaysProfit Sharing Isn’t a Perk—It’s a Strategy: Rob explains why monthly, meaningful profit sharing transforms behavior, culture, and bottom-line results far beyond traditional bonuses.Think Like a Team, Not a Boss: Shifting from “boss and employee” to “leader and team member” builds trust, motivation, and shared responsibility for growth and quality.Retention Through Ownership: When employees think and act like owners, businesses not only grow—they become resilient and more profitable over time.Small Business, Big Impact: Profit sharing isn’t just for big corporations. Even a flower shop with three employees can win with this model.Leadership Starts with You: Rob argues that effective, authentic leadership—rooted in integrity and accountability—is the foundation for profit-sharing success.In This Episode[00:02] – Welcome to Becoming Radical [00:26] – Meet Rob Gallaher: Author of Profit Sharing [01:00] – Fear of burnout and broken business models [03:10] – What profit sharing actually means [05:25] – From 80-hour weeks to empowering a team [08:45] – The mindset shift leaders must make [11:40] – Real-world case study: Truck repair shop triples profit [15:32] – Why cost control is just as powerful as revenue [17:58] – Empowering every role—not just sales [20:14] – What owners miss by keeping all the profit [23:30] – The power of shared success in team culture [26:45] – Can small businesses do this? (Yes!) [29:30] – Reverse profit sharing: Passing savings to customers [32:00] – How profit sharing boosts retention and recruitment [35:15] – Getting started: Practical steps and key tools [38:40] – What every CEO must adopt from Profit Sharing [41:15] – Where to find Rob Gallaher and his new courseOur GuestRob Gallaher is a serial entrepreneur, business coach, and author of Profit Sharing, a book and framework designed to help business owners scale with integrity, teamwork, and shared success. From plumbing companies and car washes to construction and retail, Rob has helped organizations across industries implement systems that reward their teams—and make businesses more profitable and sustainable in the process.He is also the founder of Profit X, a platform and course designed to walk leaders through the practical steps of building a profit-sharing system that works at any size.Notable Quotes“Profit sharing is not just about money—it's about ownership, trust, and building a business that doesn’t break you.” – Rob Gallaher “If you can change someone’s monthly financial needle, you’ll change their daily behavior.” – Rob Gallaher “The most powerful shift happens when employees stop thinking like workers and start thinking like owners.” – Rob Gallaher “Don’t build a company that makes money but costs you your marriage, your health, or your kids.” – Rob Gallaher “You want your team to see every dollar as partly their dollar—that’s where the magic starts.” – Rob GallaherResources and LinksRob Gallaher – LinkedIn Profit X – Website Profit Sharing – Book on Amazon Becoming RadicalMichael Gaizutis – LinkedIn Becoming Radical – LinkedIn Becoming Radical – Instagram Becoming Radical – Facebook Becoming Radical – Twitter

In this episode of Becoming Radical, Michael Gaizutis sits down with Rolan Reichel, co-founder of Moic.co, to talk about how AI is changing the private equity world and why mid-cap companies valued between $400 million and $1.5 billion are right in the middle of it all.Rolan shares how his journey from tech entrepreneur to growth strategist led him to create Moic.co. The company helps private equity firms do more than just buy companies and hope they grow. Instead, they build real AI-powered workflows that unlock value quickly and in a way you can measure.They discuss what is broken in the old private equity model and why mid-sized companies often get left behind in digital transformation. Rolan also explains how partnerships with companies like Microsoft help Moic.co move fast by using tools like the Power Platform to build smart workflows that actually work across different portfolio companies.Rolan gets real about startup culture, how to scale without burning out, and the surprising role creativity plays in high-pressure business. Key Takeaways  The old private equity playbook cut costs and ride market growth no longer delivers.AI can unlock real value during the hold period, especially in mid-cap companies.Mid-sized firms are behind on AI adoption, making them prime for transformation.Success comes from aligning AI with business goals, not chasing the latest tools.Moic.co focuses on practical AI deployment using systems teams already know, like Microsoft.Strategic partnerships with firms like SAP and Microsoft accelerate growth and trust.Durable, product-first companies will outlast the noise in today’s AI boom.In This Episode  [00:02] Introduction  to Becoming Radical[07:06] The evolution of growth marketing inside PE[10:14] Building AI workflows for mid-cap companies[17:05] Creativity as a strategic habit[19:07] Hidden talents and staying grounded[20:19] What’s next: AI hardware and personal agents[23:00] Moic.co’s North Star and vision for 2028[24:32] Where to find Rolan and Moic.coOur GuestRolan Reichel is a seasoned entrepreneur and digital strategist with over 20 years of experience across tech, media, and marketing. He is the co-founder of Moic.co, a platform helping private equity firms unlock scalable value creation through tailored AI deployment. Rolan’s career spans public market exits, global partnerships, and deep experience in growth strategy—anchored by a product-first mindset and an obsession with impact at scale.Notable Quotes  [02:37] “The thing about MOIC is it's the ability to bring this artificial intelligence to specifically private equity firms... AI is going to have a massive effect.” — Rolan Reichel[03:50] “Our thesis has been a vertical SaaS application... We're not just deploying AI, but we're actually doing it in a way that's got the right business mapping.” — Rolan Reichel[05:37] “The old playbook, I believe, is being disrupted... There's a lot more competition within sectors.” — Rolan Reichel[17:22] “Creativity is important... I block out two hours of my day. Monday, Wednesday, Friday, 11 to 1. There's no meeting phone in focus mode.” — Rolan Reichel[23:04] “We would like to be the number one recognized brand company, trusted brand for AI deployment with private equity firms.” — Rolan ReichelResources and LinksRolan ReichelMoic.coLinkedInXInstagramMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis speaks with Tim Peter, a veteran digital strategy consultant, about what really drives digital transformation. Tim challenges the idea that technology alone leads to success, highlighting instead the importance of adapting to changing customer behaviors, like the rise of zero-click searches.He shares lessons from decades in the industry, including insights from the pandemic’s impact on e-commerce. According to Tim, long-term strategy requires a clear “North Star,” but companies must also stay flexible enough to pivot when needed.The conversation explores the role of AI in marketing, where Tim stresses the need to balance efficiency with effectiveness. He warns against chasing shiny new tools and urges businesses to prioritize human connection, using technology to support not replace it.For brands working with tight budgets, Tim outlines three key pillars of growth: content that sells around the clock, a frictionless customer experience, and building trust through smart use of data.The episode wraps with a look ahead, where “the brand is the prompt” in an AI-driven, zero-click world.  Key Takeaways  Digital Transformation Isn’t About Tech, It’s Business Reinvention: Legacy brands must ask: “If we started today, what kind of company would we build?”Customer Behavior > Shiny Tools:  Success hinges on adapting to behavior shifts, just like Google overtook AltaVista by aligning with what users actually wanted.Zero-Click Is Already Here: With 70% of searches ending without a click, brands must reduce CAC through content, PR, and brand-driven discovery.Strategy = North Star + Flexibility: Define your destination, but stay agile. Sometimes, survival (not scale) is the smartest move.3 Growth Levers for Lean Teams Invest in: Content to sell and support 24/7, customer experience that adds value and removes friction and data that earns trust and reduces ad dependencyBe the Brand AI Recommends: As search evolves, your brand is the prompt. Build familiarity and trust before the algorithm chooses for the customer.In This Episode  [00:02] Introduction to Becoming Radical[05:34] AI and customer experience[07:24] The zero-click world and brand experience[09:14] Balancing long-term strategy with rapid innovation[15:37] E-commerce trends: The zero-click world[21:23] MVP vs. BVP: Product development philosophy[22:46] Post-pandemic customer behavior and expectations[25:01] Adding value and customer experience[32:40] Agility and perfect practice[37:25] Closing and where to find Tim PeterOur GuestTim Peter is a digital strategy expert and the founder of Tim Peter & Associates. With a career spanning over 20 years, he’s helped companies in e-commerce, B2B, and hospitality adapt to customer expectations and lead through technology. Notable Quotes  [02:15] “Digital transformation is business transformation for companies that precede the Googles of the world. They are saying, "If we were to start our company today, what kind of company would we be building?” – Tim Peter[07:35] “We're living in an increasingly zero click world. Customers are getting the answers to their questions and maybe not visiting your website or clicking your app.” – Tim Peter[19:05] “Your job isn't to rank, your job is to be seen. Your job is to be relevant.” – Tim Peter[19:21] “The brand is the prompt. You want to get to a place where our devices and our agents know what we need.” – Tim Peter[34:48] “AI won't take your job, but smart people who use AI will.” – Tim PeterResources and LinksTim PeterWebsiteLinkedInBook: Digital Reset: Driving Marketing & Customer Acquisition Beyond Big TechMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis speaks with Sarah Rinehart, CEO and co-founder of Beauty Genome, a tech-powered platform that uses AI and genomics to deliver truly personalized skincare recommendations. With nearly two decades of experience across salons, editorial makeup, and medical aesthetics, Sarah brings both depth and clarity to a conversation many consumers have been waiting for: why is skincare still so confusing?Sarah explains how Beauty Genome creates product recommendations that are evidence-based, product agnostic, and tailored to each person’s unique needs. They explore the overwhelming landscape of marketing buzzwords, the lack of true innovation in skincare, and how consumers are ready for transparency and trust, two things the industry often lacks.The conversation also touches on the challenges of launching a tech startup as a female founder, building ethical AI, and what it takes to keep the user at the center of product design. Sarah’s vision is not just about smarter technology; it is about empowering people to understand and care for their skin in a way that feels honest, inclusive, and grounded in science.It is a thoughtful look at where beauty is headed and why it needs a radical shift. Key Takeaways  Skincare is Broken. Consumers waste billions on products that don’t work. Beauty Genome aims to fix that with personalization and product transparency.Innovation Drought. Skincare hasn’t significantly evolved since 2015, most brands just recycle trends. That’s changing with new ingredient data and biotech.Your Skin is Contextual. From your environment to your sleep and stress levels, everything affects your skin, so the app adapts to you.Ethical AI + Data Privacy First. Sarah’s team treats your data like HIPAA-level information and explores blockchain tokenization for user-owned data sharing.Raising as a Female Founder Is Hard. Despite technical and industry credibility, funding remains a major challenge but Sarah is  not slowing down.In This Episode  [00:02] Introduction to Becoming Radical  [05:51] How Beauty Genome uses genomics & AI  [09:49] Potential for partnerships & early detection  [11:07] Balancing genetic data & user experience  [14:32] Role of ethical AI & data privacy in beauty tech  [24:11] Empowering consumers with knowledge  [25:03]Future of beauty & wellness (5-year outlook)[26:48] What’s next for Beauty Genome & bold bets  [27:38] Physical expansion & experiential pods  [30:17] Manifesting big ideas & overcoming barriers  [31:35] Closing & where to find Beauty Genome Our GuestSarah Rinehart is the CEO and co-founder of Beauty Genome, a groundbreaking beauty-tech startup using AI and genomics to personalize skincare. With nearly 20 years of experience in salons, medical aesthetics, and editorial beauty including work with MAC Cosmetics, Sarah brings deep industry insight. Notable Quotes  [02:31] “If anybody should know what to use on their skin, it's me. And I can't even do it. So I can only imagine how insane it must be for your average person.” – Sara Rinehart[03:16] “People spend like $82 billion every single year on products that they end up crashing or just never using. And so I'm just like, that's got to stop in this economy.” – Sara Rinehart[04:21] “People really haven't innovated skincare since like 2015. And for the most part, brands are just kind of going around trend cycling.” – Sara Rinehart[09:01] “I feel like a lot of the skincare marketing is moving towards this like scientific big words. Like people don't know what exosomes are.” – Sara Rinehart[25:03] “I think people are going to really gravitate towards brands that are really transparent and really aligned with whatever the individual consumer's ethics are.” – Sara RinehartResources and LinksSara RinehartBeauty GenomeLinkedInLinktreeMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, Michael Gaizutis sits down with Francisco Martin-Rayo, the founder of Helios AI, to talk about something we don’t often think about: how our food actually gets to us… and what happens when climate change and outdated tech threaten that process.Francisco brings a wild mix of experience: he's been in tech, imported avocados (yes, really), and even worked in management consulting. But what really pushed him to start Helios was a pair of bold questions: What if we could predict agricultural disruptions before they happen? And what if we gave that power not just to big corporations, but to everyone?They dive into how Helios is using explainable AI to help companies from small operations to giants like Libby’s make smarter supply chain and procurement decisions. This one’s for founders, builders, and anyone thinking about the real-world impact of AI not in some far-off future, but right now, in the systems that feed us. Key Takeaways  Climate Is Already Disrupting Agriculture: Food systems are fragile and Helios uses AI to help companies predict disruptions and act early.Explainable AI Builds Trust: Transparent models are critical in legacy industries like agriculture where decisions affect billions in contracts.The Middle Class of Work Is Disappearing: AI is replacing repetitive jobs, leaving extremes low-wage manual labor and high-skill creative/strategic work.Faster Data, Better Decisions: Platforms like Helios democratize insights that were once available only to Fortune 100 firms.Real Impact Over Vanity Features: Users don’t always want dashboards, they want timely insights in their inbox.Climate Adaptation Needs Product Innovation: New crops, new procurement strategies, and faster feedback loops are vital.Build With, Not For: The future belongs to tools that respect the user’s workflow and time.In This Episode  [01:12] From avocados to AI: why Helios exists[06:33] Balancing innovation with trust and transparency[12:00] Case study: how Helios saved Libby’s 15% on mandarins[15:10] Lessons from a $2B SAP failure[21:15] What’s working in precision agriculture and what isn’t[25:36] Sales cycles, VC alignment, and patient capital[27:57] Where to find Helios and get startedOur GuestFrancisco Martin-Rayo is a technologist, entrepreneur, and systems thinker committed to transforming how we predict and respond to climate and supply chain volatility. He is the founder and CEO of Helios AI, a platform offering explainable AI to empower better, faster, and more transparent procurement decisions in agriculture and beyond.With a background that spans tech, consulting (BCG), and international trade, Francisco brings a radical perspective to how AI can build more resilient economies—from global brands to overlooked regions like Malawi.Notable Quotes  [02:39] “If you're gonna have to put 80 hours a week towards something, at least try and enjoy it. There's gotta be something more meaningful to drive you.” – Francisco [03:56] “Technology is changing dramatically. Not just artificial intelligence, but the price of compute is basically nothing. You have more satellites than ever before, which means you can get more real-time data than ever before.” – Francisco[17:05] “I have such admiration for farmers. It's this business where if everything is perfect, you make a couple of percentage points in margin. And if anything goes wrong, you don't make any money.” – Francisco[20:56] “Change is inevitable. You have to embrace it and you have to ride it. You have to think what comes next futuristically.” – Francisco [24:05] “We have the best commodity price forecast in the industry. We're 40 to 120% better. We can go out to three years. And that has made just an incredible difference.” – Francisco Resources and LinksFrancisco Martin-RayoHelios AILinkedInMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis sits down with Keith Bearden, CEO of Alter Eco, a pioneer in sustainable food and ethical chocolate. With decades of leadership experience and a mission deeply rooted in environmental impact, Keith shares how he went from auditing global supply chains to owning and operating one of the most climate-forward chocolate companies in the world.The conversation spans everything from regenerative farming and compostable packaging to the future of ethical CPG. Keith also unpacks the challenges of scaling a mission-driven brand while navigating rising commodity prices, packaging innovation, and shifting consumer expectations.Whether you’re a founder in the food space, a conscious consumer, or someone curious about what it takes to build a radically responsible brand, this episode offers a transparent and inspiring roadmap for impact through business.Key TakeawaysSustainability Is a System, Not a Slogan: Keith walks through the operational realities behind Alter Eco’s climate-forward initiatives—from scope 3 emissions to compostable truffle wrappers.Mission Over Margin (But Still Make Margin): Profit and purpose aren’t mutually exclusive. Keith explains how transparent pricing and loyal farmer relationships fuel long-term resilience.Think Like an Owner: From packaging design to team values, leadership starts with acting as if every dollar—and every decision—is your own.Farming the Right Way: Alter Eco’s shift toward dynamic agroforestry is redefining regenerative agriculture by mimicking native ecosystems and supporting multi-crop income streams for farmers.Scale Without Compromise: Keith shares the logistical pivots and supply chain transformations required to deliver premium, sustainable products to mass retail.In This Episode [00:02] – Introduction [00:26] – Meet Keith Bearden: CEO of Alter Eco [01:00] – From Dow Chemical to leading ethical food brands [03:40] – Why Keith acquired Alter Eco and what drives him [06:12] – The hidden costs of chocolate: tariffs, climate, and supply [08:35] – Balancing sustainability with profitability [11:00] – Transparency and the “Regen Report” [13:45] – Climate-forward operations and reducing emissions [16:58] – Smart logistics: cutting emissions by 54% [19:25] – Supporting farmers with dynamic agroforestry [22:10] – Packaging innovation: compostable truffles and recyclable foils [25:33] – Why ethical products should cost more—and be worth it [27:41] – Avoiding trends and innovating with staying power [30:00] – Expanding accessibility beyond natural channels [33:14] – How Keith stays resilient as a mission-driven CEO [35:26] – Leading with integrity and thinking like an owner [37:42] – Alter Eco’s vision for the next decade [39:30] – Where to find Alter Eco and learn moreOur GuestKeith Bearden is the CEO of Alter Eco, a certified B Corp and climate-forward chocolate company dedicated to restoring ecosystems, supporting farmer livelihoods, and reducing waste. With a background in IT, auditing, and global operations, Keith brings decades of leadership to the food industry. A farm kid turned impact CEO, he believes deeply in building sustainable systems that last—and that taste good too.Notable Quotes“We try to do everything the right way—from farm to foil. That’s our DNA.” – Keith Bearden “Impact-driven companies can only make impact if they stay in business.” – Keith Bearden “Don’t underestimate the value of your product. If it’s good, price for it.” – Keith Bearden “I think like an owner in everything I do. That’s how I lead.” – Keith Bearden “You’re improving the planet, one chocolate bar at a time.” – Keith BeardenResources and Links Keith Bearden – LinkedIn   Alter Eco – Website Alter Eco – Instagram Michael Gaizutis – LinkedIn Becoming Radical – LinkedIn Becoming Radical – Instagram Becoming Radical – Twitter Becoming Radical – Facebook

In this episode of Becoming Radical, Michael Gaizutis sits down with Alessandro Grampa,  founder of  Wholegrain Wisdom and systems thinker whose work challenges the way we view performance, leadership, and growth. Drawing from a decade-long journey through meditation, biohacking, Eastern philosophy, and energy work, Alessandro introduces a provocative thesis: much of today’s entrepreneurial output is shaped by unresolved trauma—and ignoring it limits innovation.The conversation explores the often-overlooked mental and emotional burdens founders carry, how neurodiversity shapes executive behavior, and why Western approaches to problem-solving are frequently incomplete without inner alignment. Alessandro also discusses his vision for a decentralized future of work, one that prioritizes purpose over hierarchy and human energy over output metrics.For founders building in stealth, operators questioning traditional success models, or investors seeking more resilient leadership, this episode offers a rare look into the inner architecture of innovation. Key Takeaways  Trauma Is Undervalued in Startups: Many founders are neurodiverse and unknowingly driven by unresolved childhood trauma, which impacts how they build and burn out.The Future Is Human: In a world where AI handles the mechanical, human creativity and inner truth are the new competitive advantages.Redefining Success: Real success is becoming the best version of yourself daily—not achieving someone else’s idea of impact.In This Episode  [00:02] Introduction[06:21] Insight through altered states[21:57] The myth of work-life balance[25:50] Craftsmanship, food, and human connection[26:36] System design for mission-driven teams[29:04] Building DAO-based organizations[30:11] Purpose-matching people and ventures[31:47] Success beyond metrics[34:09] What success really looks like for AlessandroOur GuestAlessandro Grampa is a founder, systems thinker, and spiritual technologist dedicated to transforming how entrepreneurs lead and build. After a decade in high-growth startups—and his own experience with burnout, panic attacks, and chronic stress—Alessandro began a deep inner journey through meditation, biohacking, and energetic healing.From startup hustle to soul-centered leadership, Alessandro is reshaping what it means to build a radically human future.Notable Quotes  [01:33] “I started having so many panic attacks that I couldn't breathe anymore during the day and I had to shut myself into a meeting room with soundproof walls so that I could just do my own breathing meditations.” – Alessandro Grampa[04:02] “The realization that we are much more than our body, our physical body. And that's what every philosophy in the east and Latin America is telling us in thousands of years.” – Alessandro Grampa[06:57] “Einstein  used to say that the biggest insights and ideas came when it was not working. It was, I don't know, walking in nature, having a walk and just distressing and decompressing and downloading information.” – Alessandro Grampa[15:15] “Founders have traumatic experiences in childhood and they keep accumulating them, and they keep accumulating them even when they build their own companies, because they're trying to prove the world that they're worthy.” – Alessandro Grampa[18:55] “An emotional response from a chemical perspective in our body, it only lasts 90 seconds. Everything after 90 seconds is your own deliberate or unconscious choice from the rational mind to keep that situation into your mind and therefore into your vibration.” – Alessandro GrampaResources and LinksAlessandro GrampaStealth StartupLinkedInWhole Grain Wisdom (newsletter & podcast)Michael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

What happens when you trade Silicon Valley success for a mission to revolutionize finance in Africa? In this episode of Becoming Radical, host Michael Gaizutis sits down with Tayo Oviosu, founder and CEO of Paga, one of Africa’s leading mobile payments companies serving over 26 million users.Tayo opens up about the lightbulb moment that led him to leave behind a thriving career in the U.S. to tackle Nigeria’s cash-first economy—and why frictionless payments are just the beginning. From building trust in digital finance to designing a platform empowering individuals and small businesses, this conversation dives into what it takes to lead with vision, solve real problems, and stay radically committed to purpose.Whether you're building in fintech, scaling in emerging markets, or simply looking for bold entrepreneurial wisdom, this episode is packed with insights and inspiration. Key Takeaways  The Lightbulb Moment: Frustrated by cash-only payments, Tayo launched Paga to make financial access effortless.Agent Networks Work: Digitally enabling local stores became the foundation of nationwide scale.Beyond Payments: Paga now powers other businesses through its white-label platform, Paga Engine.Trust Is Everything: Consistency and transparency built credibility in a cash-first market.Mission Is Shared: Everyone at Paga—from product teams to drivers—knows the purpose.Africa Is Rising: By 2050, the continent will have the world’s largest middle class. Paga wants to power it.In This Episode  [00:00:02] Introduction to Becoming Radical[00:06:21] Product evolution and business model pivot[00:20:37] Leadership style and team building[00:26:53] Maintaining a mission-driven culture[00:30:05] Long-term vision for Paga[00:31:35] Frictionless payments and global comparisons[00:36:18] Staying grounded as a leader[00:38:45] Advice for young entrepreneurs[00:40:37] Where to find Tayo and Paga[00:42:09] Closing remarksOur GuestTayo Oviosu is the founder and CEO of Paga, a leading mobile payments and financial services company in Africa. A Stanford MBA and former Cisco executive, Tayo returned to Nigeria to spark economic growth by building digital solutions for the underserved. Under his leadership, Paga has grown to serve over 26 million users, developed infrastructure powering 200+ businesses, and is helping shape the future of fintech on the continent.Notable Quotes  [16:25] “Do what you said you’re going to do. Then do it again. That’s how you build trust.” – Tayo Oviosu[30:29] “We want Africans to have the freedom to thrive. And that starts with making payments an afterthought.” – Tayo Oviosu[17:07] “The day we don’t pay you your money is the day our business dies.” – Tayo Oviosu on early trust-building[14:31] “Like AWS to Amazon, our infrastructure became valuable to others. So we opened it up.” – Tayo OviosuResources and LinksTayo OviosuPagaLinkedInXMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis sits down with Annette Franz, CEO of CX Journey and author of Built to Win, to unpack how customer experience (CX), leadership alignment, and culture shape business success. With over 30 years of expertise, Annette offers hard-earned insights on why real transformation starts with employees, how to build customer-obsessed cultures, and the crucial—often overlooked—role of listening.Annette draws on lessons from corporate life, entrepreneurship, and her early career roots at J.D. Power to reveal how disconnected leadership, poor culture, and a fixation on products derail growth. She shares how businesses can reframe their approach, emphasizing empathy, alignment, and the foundational human connections that tech can never replace.From employee listening tours to hyper-personalized customer experiences, this conversation explores the practical steps leaders can take to embed CX into the DNA of their organizations. It’s a masterclass on transforming culture not as a project—but as a way of life. Key Takeaways   Culture Drives Experience: Employee experience fuels customer experience. Transformation starts inside the business, not at the surface level. You Can’t Transform What You Don’t Understand: Organizations must assess their current state honestly before making changes. Guesswork leads to wasted effort. Tech Is a Tool, Not the Answer: Automation can streamline transactions, but human connection remains irreplaceable for building meaningful relationships. Leadership Alignment Is Non-Negotiable: Disconnected leaders or half-hearted buy-in will sabotage any transformation effort. Personalization Starts with Personas: Customer personas and journey maps are essential for crafting experiences that resonate—and too many companies get them wrong Listen to Employees, Stay Interviews Over Exit Interviews: Employees hold invaluable insights into operational gaps and customer frustrations—leaders must create space to hear them. Be the Leader You Want to Have: Annette’s personal leadership mantra, shaped by her early career, focuses on leading with care, connection, and integrity.In This Episode  [00:00:02] Introduction and guest welcome[00:05:29] Early signs of cultural misalignment[00:07:25] Shifting from product-obsessed to customer-obsessed[00:15:51] Role of personas and journey mapping[00:20:29] The power of caring leadership[00:29:59] Closing and contact informationOur GuestAnnette Franz is the founder and CEO of CX Journey Inc., an influential voice in customer experience transformation, and author of Built to Win. With over three decades of experience, she helps organizations embed customer-centric cultures that drive loyalty, growth, and meaningful business change.Notable Quotes  [00:04:36] “You can’t transform something you don’t understand.” — Annette Franz[00:05:29] “You have to take the time to understand what's happening today and keep the things that are going well and fix the things that aren't.” — Annette Franz[00:06:20] “You get the culture that leaders design or the ones that they allow.” — Annette Franz[00:07:54] “Find products for your customers, not customers for your products.” — Annette Franz (quoting Seth Godin)[00:13:41] “Quick wins are huge because you want to keep showing that stuff is happening… that we're making an impact.” — Annette Franz[00:17:56] “The more technologically advanced brands become, the more people want that human interaction.” — Annette Franz[00:25:33] “Be the leader you want to have.” — Annette FranzResources and LinksAnnette FranzLinkedInWebsiteCX Journey WebsiteBook: Built to Win by Annette FranzMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook TwitterMentioned Purple Cow by Seth GodinEverybody Matters" by Bob Chapman

They say machines are only as good as the people who build them—but what if the people building them haven’t questioned the systems they live in? In this compelling episode of Becoming Radical, host Michael Gaizutis sits down with Dr. Ada Rhodes-Wish, a roboticist, systems designer, and activist whose work bridges the technical and the transformative. Together, they explore how robotics and artificial intelligence intersect with ethics, inclusion, and social change. Dr. Ada discusses her research in computational cognition—building machines that think more like humans, not just mimic them—and why today’s generative AI tools often fall short of true understanding. Drawing on personal experiences with neurodiversity and activism, she shares how empathy, access, and intentional design must shape the future of technology.The conversation challenges assumptions about neutrality in AI, exposes the embedded biases in machine learning, and critiques the capitalist incentives driving rapid—but reckless—innovation. Dr. Ada makes the case for designing systems that serve people, not just profits, and calls for reimagining STEM education through a more inclusive, Montessori-inspired lens.  Key Takeaways  Tech ≠ Neutral: No algorithm is value-free. Systems reflect the cultural and social biases of their creators.R2-D2 Sparked the Dream: Ada's robotic ambitions were inspired by a love of Star Wars—and a desire to give robots real "brains," not just bodies.Cognition Over Mimicry: Most AI mimics human speech, not thought. True computational cognition focuses on how humans reason.Energy ≠ Intelligence: Throwing massive compute at problems is unsustainable. Smarter, not bigger, should be the goal.Ethical Design Begins at Access: Inclusion can’t just happen at the product level—it must start with who gets to build in the first place.AI Propaganda Is Real: Generative AI is disrupting the information ecosystem, and we may be "burning the Library of Alexandria" without realizing it.STEM Must Get Human Again: Through Montessori-inspired teaching and hands-on computing, Ada pushes for an education model that prioritizes humanity.The Kids Are Alright: Gen Z technologists are optimistic, values-driven, and ready to reshape tech—if the system lets them.In This Episode  [00:00:02] Introduction to Becoming Radical  [00:08:07] Human vs. machine thinking  [00:10:42] Energy costs and corporate AI  [00:15:57] Bias and oppression in AI systems  [00:25:50] Capitalism, technology, and social good  [00:29:12] Redesigning STEM education for inclusion  [00:30:55] The next generation of technologists  [00:32:45] Where to find Ada Rhodes-WishOur GuestDr. Ada Rhodes-Wish is a roboticist, educator, and activist whose work spans intelligent systems, neurodivergent inclusion, and ethical design. A professor at the University of Nebraska Omaha, she focuses on building systems that think like humans—and teaching the next generation to do it better. Her lab’s MoIRAs (mobile, minimal robots) challenge bloated AI paradigms by showing what smart design really looks like.Notable Quotes  [00:03:22] “How do humans make decisions—and how can we represent that mathematically in the simplest way possible?”— Ada Rhodes-Wish[32:08] “I think the future technologists are going in a really good direction. I think like the kids have a good head on their shoulders. It's just going to be that like pushing back against the bad momentum.”— Ada Rhodes-WishResources and LinksDr. Ada Rhodes-WishUniversity of Nebraska Omaha Faculty PageBlueskyMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook TwitterMentioned Silo (Apple TV show)IDETC-CIE International Design Engineering Technical Conferences & Computers and Information in Engineering ConferenceMontessori Education Practices in Higher Education

Did you know that only about 11% of companies are leveraging AI to its full potential? In this episode of Becoming Radical, host Michael Gaizutis sits down with Sam Ransbotham, professor of analytics at Boston College and co-host of Me, Myself and AI (in partnership with MIT Sloan Management Review). From the cultural foundations that shape successful adoption to the hype vs. reality debate raging across C-suites, this episode gets honest about what AI can (and can’t) do. Sam also explores why the next wave of disruption may come from AI agents, not humans, and what businesses need to do now to stay ahead.Whether you’re an executive trying to make sense of LLMs or a founder figuring out where to start with AI, this conversation is a blueprint for responsible innovation and radical differentiation. Key Takeaways  Only 11% See Big Gains: Despite the AI hype, few companies achieve transformational outcomes—why expectations need a serious reset.Misunderstood “Grayness”: AI is rarely magic or useless. It lives in nuance, and business leaders need to embrace that discomfort.Strategy Over Stickers: Stop slapping “AI-powered” labels on old processes. Start aligning tech with your real business advantage.Innovation vs. Incrementalism: The tension between improving existing workflows vs. creating brand-new ways to operate.AI Agents Are Coming: In the next decade, companies may be selling to AI, not just with it. Get ready for a new kind of customer.In This Episode  [00:00:02] Introduction to Becoming Radical[00:05:06] Executive decision-making on AI investments[00:09:04] AI in human resources: Opportunities and challenges[00:10:23] The role of organizational culture in AI success[00:12:18] Advice for overwhelmed business leaders[00:13:29] Innovation vs. explainability in AI deployment[00:25:53] Transparency, trust, and societal impact[00:30:36] Where to find Sam RansbothamOur GuestSam Ransbotham is a professor of analytics at Boston College’s Carroll School of Management and co-host of Me, Myself and AI, produced in partnership with MIT. He leads one of the largest global surveys on AI in business and has been featured in Harvard Business Review, MIT Sloan Management Review, and more. Sam is passionate about demystifying AI, exploring its real-world applications, and helping organizations think clearly in a noisy tech landscape.Notable Quotes  [00:01:29] “One of our findings is that very few people, 11% is our number, are getting significant value from artificial intelligence.” — Sam Ransbotham[00:02:53] “People tend to think of these technologies as binary in one of two directions. Either they go to their favorite large language model and they try something and it hallucinates, or it says something bad and they say, Oh, my gosh, this is a terrible technology. It's never going to work. Walk away.”— Sam Ransbotham[00:04:12] “I deeply suspect that many of the people who say they're using AI, if I quickly looked at their screen, I'd see an outdated copy of Excel running.”— Sam Ransbotham[00:18:58] “If you start with the technology, you end up trying to find places to fit the technology. Whereas if you start with what the problem is, you're having what your strategy is, and then how you can use the technology to help that strategy?”— Sam Ransbotham[00:25:53] “We're the first human civilization to ever deal with this technology. We can't look at the back of the book here. We don't know the right answers.”— Sam Ransbotham[00:28:05] “If you're big on customer service, then why are you sticking a chatbot on your website? Like there's a mismatch between what your strength is, your competitive and the application of technology.”— Sam RansbothamResources and LinksSam RansbothamLinkedInPodcastMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook TwitterMentioned The Jungle by Upton Sinclair

In this episode of Becoming Radical, host Michael Gaizutis sits down with actress, entrepreneur, and wellness advocate Sasha Pieterse to explore her bold leap from screen to startup. Best known for her role on Pretty Little Liars, Sasha opens up about the personal health struggles that led her to co-found Hippie Water, a new kind of THC beverage that's flipping the script on what it means to relax and recharge—without the hangover.From navigating the cannabis beverage industry and destigmatizing THC to building a product-first brand with purpose, Sasha shares the raw, inspiring story behind Hippie Water’s explosive growth and her own evolution as a CEO.Key Takeaways:Turning Pain into Purpose: Sasha’s personal health challenges—including PCOS and epilepsy—inspired her mission to create a wellness-based alternative to alcohol.Not Just a Celebrity Brand: Hippie Water isn’t about fame—it’s about flavor, function, and authenticity. Sasha and her co-founders built the company from scratch, bootstrapping a product that stands on its own.Destigmatizing THC: With education and transparency, Sasha is helping shift public perception about hemp-derived THC, pushing for normalization and responsible wellness use.Leading with Resilience: From navigating regulation to building a scrappy team culture, Sasha shares what it means to lead with honesty, passion, and grit.In This Episode:[00:00] – Welcome to Becoming Radical[00:20] – Meet Sasha Pieterse: Actress turned entrepreneur[01:00] – From Pretty Little Liars to founding Hippie Water[03:00] – The personal health battle that changed everything[05:00] – What is Hippie Water and how did it begin?[07:00] – Bootstrapping a beverage startup with friends and family[10:00] – Creating a THC drink that tastes great and feels good[13:00] – Demystifying hemp vs. marijuana: The science behind it[16:00] – Building Hippie Water for millennials seeking wellness[20:00] – From Total Wine to TikTok: Growth, partnerships, and community[24:00] – Crafting flavor with intention: A deeper look at formulation[28:00] – Facing cannabis regulation and navigating state laws[31:00] – Scaling beyond a fanbase: Strategic marketing and targeting[35:00] – The long game: Licensing, innovation, and media ambitions[38:00] – Balancing acting, entrepreneurship, and creative leadership[42:00] – Why excitement—not just passion—fuels success[46:00] – What Sasha’s learned about resilience and leadership[50:00] – Advice to women entering the cannabis and wellness space[54:00] – Where to find Sasha Pieterse and Hippie WaterOur GuestSasha Pieterse is an actress, entrepreneur, and co-founder of Hippie Water, a cannabis-infused beverage brand redefining the wellness experience. Inspired by her own health journey, Sasha is on a mission to create products that blend science, flavor, and purpose—while destigmatizing the cannabis space. She is also the host of Women in the Nude, a podcast spotlighting women’s health, business, and personal stories.Notable Quotes:“I’d never put my face on something I didn’t stand behind. Hippie Water changed my life—so I built it for people like me.” – Sasha Pieterse “We built this from scratch. It’s not about celebrities. It’s about quality, authenticity, and changing how people relax.” – Sasha Pieterse“Our goal was to create a THC beverage that’s not just great for cannabis—but great, period.” – Sasha Pieterse“Advocate for yourself. Find people who want to rise with you. That’s where real success starts.” – Sasha PieterseResources and LinksSasha PieterseInstagramWebsite - Hippie WaterMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

What happens when a high school history teacher turns YouTube into a global classroom? In this episode of Becoming Radical, host Michael Gaizutis sits down with Matt Beat, the creator behind the wildly popular educational YouTube channel Mr. Beat. From his early days making "cringy" videos for his students to becoming a full-time "EduTuber," Matt shares his journey of democratizing history education—one viral video at a time.Matt dives into the challenges of staying neutral in polarized times, the secrets behind engaging Gen Z audiences, and why he believes collaboration (not competition) is key in the educational content space. He also reveals his creative process, the tools he uses to simplify complex topics, and his unexpected pivot from teaching to influencing policymakers.Whether you’re an educator, content creator, or just a history buff, this episode is packed with insights on storytelling, media literacy, and building a loyal community in the digital age. Key Takeaways  From Classroom to YouTube: How Matt’s teaching career and passion for presidential history led to a viral side hustle—and eventually a full-time gig.The EduTuber Community: Why collaboration (not rivalry) thrives among educational creators, and how platforms like Crash Course inspired his work.Navigating Polarizing Topics: Matt’s framework for staying neutral (while admitting bias) and sourcing credible information.Gen Z’s Attention Span: His tricks for keeping audiences engaged—bad jokes, memes, and chunking content into digestible pieces.Media Literacy Crisis: Why critical thinking means suspending judgment and questioning "absolutes" in today’s information overload.Low-Budget Production Hacks: How Matt uses Canva, PowerPoint, and even iPhones to create professional-looking videos.Future of the Brand: Matt’s ambitions to influence policy (like voting reform) and why politicians should take YouTubers seriously.In This Episode  [00:00:00] Introduction to Becoming Radical[00:02:01] Matt’s journey: From broadcast journalism to history teacher to EduTuber[00:05:55] The pandemic boom: How remote learning supercharged his channel[00:07:15] Choosing topics: Balancing curriculum gaps and curiosity[00:11:09] The "Compared" series: Why rivalries = viral geography lessons[00:13:39] Staying neutral in polarized debates[00:17:48] Teaching media literacy in the age of TikTok[00:21:44] Behind the scenes: Research, scripting, and animation hacks[00:24:45] Gear talk: Cameras, lighting, and why iPhones work outdoors[00:26:46] What’s next? Voting reform, policy influence, and "emo phases"[00:30:23] Rule of Becoming Radical: "Do what you’d do for free—passion beats profit."[00:32:13] Where to find Matt: iamrbeat.com, YouTube, and TwitchOur GuestMatt Beat is a former high school history teacher turned full-time YouTube educator. Known for his humorous yet rigorous deep dives into U.S. history, elections, and geopolitics, his channel Mr. Beat has amassed over 1 million subscribers. A pioneer in the "EduTuber" community, Matt is passionate about media literacy, voting reform, and making learning accessible to all.Notable Quotes  [03:30] “I have a song about every single president of the United States because I was most passionate about presidential history.” — Matt Beat[07:15] “In the early days, it was obviously more curriculum based... Now it's actually more curiosity based. I would say. I'm letting my own curiosity guide how I pick videos mostly.” — Matt Beat[11:09] “It's tricky because you don't want to have clickbait and stuff like that where you're just, I mean, at the same time though, you want to get people to click on the video.” — Matt BeatResources and LinksMatt BeatYouTubeTwitchMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis sits down with Dr. Anastasia Volkova, founder and CEO of Regrow Ag, to explore how climate technology is transforming the future of agriculture. From her roots in Ukraine to earning a PhD in drone navigation, Anastasia shares her journey and the vision behind Regrow—a company that uses satellite imagery, AI, and agronomic modeling to help food and agriculture companies measure, report, and reduce their environmental impact across supply chains.Together, they unpack how Regrow is enabling the global transition to regenerative agriculture by quantifying sustainability across 1.4 billion acres of farmland. Anastasia offers insights into bridging the gap between science and practice, the challenges of achieving transparency in agricultural systems, and the often-unseen influence of geopolitics on farming subsidies and policy.Whether you're a climate advocate, entrepreneur, policymaker, or curious consumer, this episode is a must listen! Key Takeaways  How Anastasia’s aerospace PhD and Ukrainian upbringing led her to tackle agriculture’s 25% share of global emissions.Why indigenous practices (like no-till farming) are critical for soil health—and how modern tech helps scale them.Regrow’s tech stack (satellite imagery, AI, and soil models) tracks farming practices across 40% of the world’s arable land.Policy vs. Profit: The trillion-dollar gap in aligning subsidies with sustainability—and why Anastasia would "wave a magic wand" at policy first.Farmer-Centric Change: How local champions and "non-conflicting incentives" accelerate adoption of regenerative practices.Hope in Turbulence: Why Anastasia believes climate-smart agriculture is inevitable—and how Gen Z’s values are reshaping food systems.In This Episode  [00:00] Introduction to Becoming Radical[12:32] The role of technology in sustainable farming[24:03] The future of climate-smart agriculture[25:22] Global agricultural practices and incentives[32:30] Future of food systems and regenerative agriculture[40:09] Policy and hope for agricultural change[44:32] Supporting the regenerative movement[46:38] Conclusion and final thoughtsOur GuestDr. Anastasia Volkova is the founder and CEO of Regrow Ag, a B Corp leveraging satellite data and AI to scale regenerative agriculture. A Ukrainian-born aerospace engineer turned climate entrepreneur, she’s been named to BBC’s 100 Women and MIT Technology Review’s Innovators Under 35. Her mission: Make farming resilient—and the planet habitable—through science, software, and systemic incentives.Notable Quotes  [06:05] “Regenerative agriculture, as opposed to maybe conventional methods of growing, is focused not just on the productivity of the land and effectively at the expense of nature  and resource use, but it focused on the replenishment of the natural resources that are being used for production of crops or livestock, so that we can truly occupy the same lands and live on the same landscapes that we have been living for a while.” — Anastasia Volkova[10:42] “The mission statement of the company I think encapsulates it really well and it is making Agriculture, resilient, growing globally. What that resilience really means varies from location to location.” — Anastasia Volkova[12:13] “What can't be measured can't be managed. And that's the TLDR on Regrow for you.” — Anastasia Volkova[35:37] “I believe that agriculture will not dramatically change its face in terms of the supply chain. Will not look crazy different or be a lot more integrated. There's still roles for the players in that supply chain.” — Anastasia VolkovaResources and LinksAnastasia VolkovaLinkedInRegrow AgWatch: Kiss the Ground (Netflix) / Common GroundMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

In this episode of Becoming Radical, host Michael Gaizutis sits down with Sam Teicher, co-founder and CEO of Coral Vita, to discuss the groundbreaking work of restoring coral reefs and preserving marine ecosystems. Sam shares his journey from a passion for the ocean to leading a mission-driven startup that blends science, community, and business innovation.Sam opens up about the challenges and triumphs of coral farming, from navigating natural disasters and global pandemics to pioneering cutting-edge restoration techniques. He also delves into Coral Vita's for-profit social enterprise model and how leveraging capital for good can drive large-scale environmental impact.Key Takeaways:Business for Good: Sam explains why Coral Vita chose a for-profit model to create sustainable impact while restoring the world’s coral reefs.High-Tech Coral Farming: Discover how Coral Vita uses land-based farms and patented technologies to grow corals 50 times faster and boost climate resilience.The Economics of Restoration: Learn how Coral Vita partners with private and public sectors to secure funding and create a restoration economy.Resilience Through Innovation: Sam discusses how facing hurricanes, pandemics, and logistical challenges has shaped the company’s approach to environmental impact.In This Episode:[00:00] – Welcome to Becoming Radical [00:20] – Meet Sam Teicher: CEO of Coral Vita [01:00] – How Coral Vita was born: From passion to purpose [04:00] – The science of coral restoration: Land-based farming vs. traditional methods [08:00] – Scaling impact: High-tech aquaculture and resilient coral species [12:00] – Real-world success: Coral Vita's impact in The Bahamas and beyond [15:00] – Policy changes to support large-scale reef restoration [19:00] – Profit with Purpose: Why Coral Vita chose a for-profit model [23:00] – Navigating challenges: Resilience in the face of hurricanes and pandemics [27:00] – Building partnerships: Collaboration with governments and the private sector [30:00] – Educating communities: Bringing awareness to coral reef preservation [34:00] – Looking ahead: Sam’s vision for a restoration economy [38:00] – Advice for mission-driven entrepreneurs: Building resilience [42:00] – Where to find Coral Vita and follow their journeyOur Guest:Sam Teicher is the co-founder and CEO of Coral Vita, a for-profit social enterprise focused on large-scale coral reef restoration. Combining cutting-edge science, community engagement, and innovative funding models, Coral Vita aims to protect marine ecosystems and the communities that depend on them. Sam is passionate about creating lasting change by blending environmental stewardship with sustainable business practices.Notable Quotes:"Business can be a force for good—our goal is to restore reefs while creating lasting economic impact." – Sam Teicher "We use land-based farms to grow corals 50 times faster and make them more resilient to climate change." – Sam Teicher "Nature doesn’t just inspire us—it sustains us. Protecting it is an investment in our future." – Sam Teicher "Coral reefs are essential to life on Earth. If we lose them, we lose so much more." – Sam TeicherResources and Links:Sam Teicher – LinkedIn Coral Vita – Website Michael Gaizutis – LinkedIn Becoming Radical – LinkedIn Becoming Radical – Instagram Becoming Radical – Twitter Becoming Radical – Facebook

In this episode of Becoming Radical, host Michael Gaizutis sits down with Chris Annoual, CEO of Binge Snacks, to discuss building a disruptive brand in the better-for-you snacking space. Chris shares how a personal health challenge sparked the creation of Binge Snacks, a guilt-free indulgence that blends nostalgia with clean ingredients.Chris opens up about the journey of bringing Binge Snacks to life, from the challenge of formulating the perfect taste to building a brand that resonates with Millennials and Gen Z. He also discusses the importance of staying lean in the early stages, navigating co-packing challenges, and the strategy behind growing the brand through direct-to-consumer channels before moving into retail.Key Takeaways:Turning a Problem into a Product: Chris shares how his wife’s sudden health issues inspired the creation of Binge Snacks, a brand that offers indulgent yet clean, allergen-friendly snacks.Flipping the Script on “Binge”: The brand name challenges the negative connotations of bingeing by offering a product you can enjoy without guilt.Lean and Strategic Growth: Instead of rushing into big rounds of funding, Chris emphasizes the importance of raising incrementally and focusing on organic growth.Staying Connected to the Community: Chris discusses how staying visible as a founder and being responsive to customer feedback are essential for building a loyal brand following.In This Episode:[00:00] – Welcome to Becoming Radical [00:20] – Meet Chris Annoual: CEO of Binge Snacks [01:00] – The inspiration behind Binge Snacks: A personal journey [03:00] – Reinventing nostalgia: How Dunkaroos inspired their flagship product [06:00] – What sets Binge Snacks apart from other healthy snack brands [09:00] – Formulation challenges: Balancing taste and clean ingredients [13:00] – Finding the right manufacturing partners and co-packing hurdles [17:00] – Building a brand identity that resonates with Millennials and Gen Z [20:00] – Social media strategy: Why staying relatable is key [24:00] – The future of snacking: Better-for-you products and consumer demand [28:00] – Navigating growth: The balance between DTC and retail [32:00] – Advice for CPG entrepreneurs: Focus on quality and differentiation [35:00] – Long-term vision: Scaling without sacrificing quality [38:00] – Where to find Binge Snacks and follow their journeyOur Guest:Chris Annoual is the CEO and co-founder of Binge Snacks, a better-for-you snacking brand inspired by the challenges his wife faced with food allergies. Chris and his team are on a mission to reinvent nostalgic snacking with a clean, guilt-free twist. With a focus on taste, quality, and community connection, Binge Snacks is poised to disrupt the snack aisle.Notable Quotes:"If you’re not building something people actually want, you’re just adding to the noise." – Chris Annoual "We wanted to flip the word 'binge' on its head—make it something positive, something you can indulge in without feeling bad." – Chris Annoual "You have to stay lean and listen to your customers—that’s how you build a brand that lasts." – Chris Annoual "Our mission is simple: make snacks that taste indulgent but don’t compromise on quality." – Chris AnnoualResources and Links:Chris Annoual – LinkedInBinge Snacks – WebsiteMichael Gaizutis – LinkedInBecoming Radical – LinkedInBecoming Radical – InstagramBecoming Radical – TwitterBecoming Radical – Facebook

In this episode of Becoming Radical, host Michael Gaizutis sits down with Robin Daniels, Chief Business Officer at Zensai and former marketing leader at Salesforce, LinkedIn, and WeWork. Robin shares his incredible personal and professional journey—from growing up in Denmark to becoming a Silicon Valley exec—while offering a masterclass in leadership, learning, and human-centered business strategy.Robin dives deep into the evolving role of HR, the creation of a new category he calls “Human Success,” and how companies can drive performance by investing in people. He opens up about risk-taking, failure, team building, and what it takes to remain grounded in the ever-evolving world of technology.Key Takeaways:Human Success over HR: Robin explains why traditional HR is outdated and how Zensai is reframing the conversation by building platforms that drive learning, growth, and employee happiness.Clarity, Focus, and Recognition: Robin shares his five-part leadership playbook for building high-performance teams—centered on clarity, focus, accountability, urgency, and recognition.AI as an Empowerment Tool: Rather than seeing AI as a threat, Robin reveals how Zensai uses it as a coaching and learning companion to enhance human potential, not replace it.In This Episode:[00:00] – Welcome to Becoming Radical [00:22] – Meet Robin Daniels: From Denmark to Silicon Valley [01:00] – Robin’s journey through tech: Salesforce, LinkedIn, WeWork, and beyond [03:30] – Why Zensai? Creating a “human success” category [06:00] – Learning in the flow of work: Making development frictionless [10:00] – Building for scale: Shorter sales cycles, deeper integrations [13:00] – Zensai’s Human Success Score: Quantifying people impact [18:00] – Robin’s 5-part playbook for high-performance teams [25:00] – Recognition and micro-motivation: Fueling team growth [30:00] – Leadership in fast-changing times and the AI wave [36:00] – How Zensai uses AI to personalize learning and coaching [41:00] – Cultural differences in measuring engagement [45:00] – Robin’s bold prediction: Learning personalized by modality [48:00] – Reflections on WeWork and learning from failure [51:00] – Staying grounded and energized as a leader [54:00] – Advice to his 25-year-old self: Lean into energy and initiative [57:00] – Where to find Robin Daniels onlineOur Guest:Robin Daniels is the Chief Business Officer at Zensai and a seasoned marketing executive with over 20 years of leadership experience across tech giants like Salesforce, Box, LinkedIn, and WeWork. Passionate about connecting people through technology, Robin is on a mission to reinvent HR as “human success.” He’s known for his energy, authenticity, and belief that empowered people are the key to thriving companies.Notable Quotes:“If you invest in your employees, they will take care of your customers.” – Robin Daniels “We want to create a world where everyone's learning, growing, and succeeding every single day.” – Robin Daniels “You can’t fake clarity. It’s the foundation of great work and great leadership.” – Robin Daniels “AI shouldn’t replace us. It should coach us to be the best version of ourselves.” – Robin DanielsResources and Links:Robin Daniels – LinkedIn Robin Daniels – WebsiteZensai – WebsiteMichael Gaizutis – LinkedInBecoming Radical – LinkedIn, Instagram, Twitter, Facebook

In this episode of Becoming Radical, host Michael Gaizutis sits down with Sean Busch, founder of Purity, a plant-based cleaning brand that hit $100M in sales before being acquired, and the creator of Dad Mode. Sean shares his incredible journey of building successful brands, including the challenges, wins, and lessons he learned along the way. From listening to customers and building brand trust to tackling the difficulties of scaling and managing risk, Sean opens up about the highs and lows of entrepreneurship.Key Takeaways:Customer-Centric Innovation: Sean discusses how listening to customers helped him craft products that resonated with their needs, ultimately building the foundation for his brands' success.Scaling with Strategy: Navigating the challenges of scaling a business, Sean reveals key moments that shaped the growth of Purity and what he learned about balancing e-commerce and retail sales.The Realities of Entrepreneurship: Sean reflects on the ups and downs of starting a business, including the personal sacrifices and emotional rollercoaster that come with being an entrepreneur.In This Episode:[00:00] – Welcome to Becoming Radical[00:20] – Meet Sean Busch: Founder of Purity & Dad Mode[01:00] – How Sean started Purity and built a $100M brand[03:00] – The challenges of bootstrapping a brand from scratch[06:00] – The importance of customer feedback and building brand trust[10:00] – Scaling a business: Insights from Purity’s journey[15:00] – Navigating tough moments and lessons learned[20:00] – The big decision to sell Purity: What led to the exit?[25:00] – Moving from Purity to Dad Mode: The vision for modern dads[30:00] – The importance of risk-taking and staying resilient[35:00] – How to balance entrepreneurship with family life[40:00] – The biggest leadership lessons Sean has learned[45:00] – Where to find Dad Mode and more about its missionOur Guest:Sean Busch is the founder of Purity, a successful plant-based cleaning brand, and the creator of Dad Mode, a brand dedicated to supporting modern dads in their parenting journey. With a background in product development and brand building, Sean has grown his businesses from the ground up, learning valuable lessons along the way. His passion for innovation and family life drives his mission to make fatherhood more visible and fun.Notable Quotes:“The best lesson in life is failure. You have to be willing to take risks and fail to succeed.” – Sean Busch“If you're not listening to your customers, you're missing the mark.” – Sean Busch“Being a dad in today’s world means being active, involved, and present. We wanted to create a brand that speaks to that.” – Sean BuschResources and Links:Sean Busch – LinkedInDad Mode – WebsiteMichael Gaizutis – LinkedInBecoming Radical – LinkedIn, Instagram, Twitter, Facebook

What’s the true return on investing in your people—and how do you design a workplace that’s as human as it is high-performing?In this episode of Becoming Radical, host Michael Gaizutis sits down with Steven Langer, founder and CEO of Well by Design, to uncover the transformative power of workplace wellness. Through candid conversation and real-world examples, Steven explains why taking care of your team isn’t just the right thing to do—it’s a business imperative.From redefining "non-billable" time as "renewable hours" to identifying blind spots in leadership assumptions, Steven shares his framework for creating cultures of care. He also opens up about his own burnout story—what it taught him, and how it shaped his mission to help others live and work “well by design.”Whether you're leading a startup or managing a massive team, this episode reveals how intentional design, leadership vulnerability, and human-first strategies unlock real results.Key TakeawaysRedefine Productivity: Why framing “non-billable” time as “renewable time” can lead to better performance, lower burnout, and deeper impact.Start With the Data: How vacation usage and volunteerism can reveal the true state of organizational wellness—and what to do about it.Ask, Then Act: The most radical thing a leader can do to improve culture? Ask employees what they need—and follow through.Trust Is the Strategy: Why building trust precedes change—and how speaking and workshops became a bridge for Steven’s deeper organizational work.Burnout Doesn’t Discriminate: The candid story behind Steven’s own burnout—and what it taught him about support, triage, and personal wellness practices.Designing for Renewal: Practical ways leaders and teams can build wellness into the structure of work, rather than seeing it as an “extra.”In This Episode[00:00] Welcome to Becoming Radical [00:20] Meet Steven Langer: Founder & CEO of Well by Design [01:00] What inspired Steven to launch a workplace wellness company [03:00] Defining organizational wellness and why it matters now [06:40] Why standard perks fall flat—and what people actually need [08:30] Hidden barriers to wellness in day-to-day operations [11:00] Reframing non-billable time as renewal time [13:30] How to measure true ROI: looking at vacation, retention & more [17:00] Volunteerism as a metric for engagement and trust [20:00] Why burnout hits everyone—including leaders [24:00] How Steven pivoted his business by listening first [26:00] The invisible signs of systemic burnout in teams [29:00] Personal wellness practices that really work [32:00] Why leaders must plan for complexity and challenge [35:00] What’s next in workplace wellness [38:00] Building a resilient, human-first work culture [42:00] Where to find Steven and Well by DesignOur GuestSteven Langer is the founder and CEO of Well by Design, a company committed to helping teams live and work with intention. With a background in leadership, HR, and education, Steven blends real-world experience with practical strategies to build workplaces that are both productive and human. As a keynote speaker and advisor, he supports organizations across North America in creating cultures of care, connection, and sustainable growth.Notable Quotes“Don’t wait until you’re thirsty to dig your well.” - Steven Langer“We’re not trying to create peak performance. We’re designing for optimal performance—what’s healthy, sustainable, and human.”  - Steven Langer“If your team isn’t taking vacation, that’s a red flag for your culture.”  - Steven Langer“Volunteering together isn’t just feel-good—it builds connection, trust, and retention.”  - Steven Langer“Workplace wellness isn’t just about the extras. It’s about removing what’s in the way.”  - Steven LangerSteven Langer LinkedIn Website – Well by DesignMichael Gaizutis LinkedIn Website – RNO1Becoming Radical LinkedIn Instagram Twitter Facebook

How do you break through unconscious bias in corporate environments where it’s invisible, systemic, and unspoken? In this episode of Becoming Radical, host Michael Gaizutis sits down with Laura Flessner, founder and CEO of MindTap, to explore how neuroscience, surprise, and innovation can be the ultimate unlocks for authentic leadership and inclusive impact.Laura shares her story of being let go during a corporate restructuring—an unexpected moment that sparked her journey to becoming a founder. She reveals her three-step framework for innovative leadership, including how to lead with bold ideas, gain stakeholder support, and create real traction. Together, they discuss the nuances of unconscious bias, the power of neurodiversity, and how "surprising people" can be a radical career strategy.Whether you're a leader navigating legacy systems or a changemaker pushing boundaries, this episode is your invitation to lead differently and dare to be seen.Key TakeawaysBias is Expectation. Surprise Breaks It. Learn why "radical surprise" is Laura’s tool of choice to dismantle unconscious bias.Your Idea Is Your Breakthrough. The 3-step strategy for driving impact through innovation in any role—whether you’re in leadership or not.Neuroscience + Innovation = Leadership Edge. How understanding the brain helps unlock authentic influence and disrupt the status quo.Why Working Harder Isn’t Enough. Why fitting in won’t get you ahead—and how being different might.Inclusive Leadership Is a Choice, Not a Title. How to lead without permission, title, or a traditional lane.In This Episode[00:00] Welcome to Becoming Radical[00:28] Meet Laura Flessner: founder & CEO of MindTap[01:00] Getting let go during COVID—and the hidden opportunity[02:35] From corporate innovator to radical founder[03:40] What unconscious bias really looks like[04:50] Surprise: the neuroscience-backed tool to break bias[07:00] Laura’s story of transformation at Pfizer[10:30] Building an innovation space without political power[13:00] Creating the “3-Step Innovative Leadership” system[14:45] Real barriers: neurodiversity, introversion, age, and culture[20:00] Why innovation is often seen as a threat—and how to use that[22:30] Thought leadership vs. innovative leadership[24:00] From ideas to execution: how to make it happen[25:45] Advice to diverse professionals on breaking through[28:00] Why surprising people accelerates your leadership[30:00] How MindTap helps organizations build inclusive leaders[32:10] What authentic leadership really means[40:10] How Laura measures leadership transformation[42:00] Where to connect with Laura FlessnerOur GuestLaura Flessner is the founder and CEO of MindTap, a leadership innovation firm helping diverse professionals break through systemic barriers by unleashing bold, authentic ideas. With a background in engineering and experience at Procter & Gamble and Pfizer, Laura blends neuroscience, business strategy, and lived experience to guide leaders in unlocking their potential. Her "Daring Different" program teaches how to lead change from anywhere in an organization, no title required.Notable Quotes“Surprise is a break in expectation. Bias is a set of expectations. So when you surprise people, you break their bias—whether they know they have it or not.” — Laura Flessner“Don’t wait to be chosen. Surprise them.” — Laura Flessner“Innovative leadership is the step beyond thought leadership. It’s not just having ideas—it’s turning those ideas into real impact.”“Unconscious bias is in every brain—including yours and mine. That’s why it’s so hard to see, and so important to understand.” — Laura Flessner “The more powerful your idea, the more powerful you show up as a leader.” — Laura FlessnerResources and LinksLaura Flessner LinkedIn MindTap – thinkmindtap.comMichael Gaizutis LinkedIn Website – RNO1Becoming Radical LinkedIn Instagram Twitter Facebook

What does it mean to make truly sustainable choices in a world flooded with greenwashing? In this episode of Becoming Radical, host Michael Gaizutis speaks with Lizzie Horvitz, the founder and CEO of Finch, a company making strides in the sustainability space. Lizzie shares how her early experiences living off the grid inspired her commitment to environmental issues. She explains Finch's mission to provide consumers with reliable information on sustainable products and discusses how the company evaluates the environmental and social impacts of various products. Lizzie also delves into common misconceptions about sustainability and the real challenges consumers face. Additionally, she highlights the importance of technology in advancing Finch's mission, shares insights for entrepreneurs venturing into the sustainability sector, and talks about her own personal sustainability practices. Key Takeaways  The "Off-Grid" Origin Story: How Lizzie’s teenage years living sustainably shaped her optimistic approach to climate solutions.Greenwashing Red Flags: Why terms like "all-natural" and "non-toxic" are often meaningless—and what to look for instead.Finch’s Radical Transparency: How the platform avoids paid promotions to build trust (even if it’s harder to monetize).AI for Good: Finch’s partnership with Dewey AI to democratize sustainability research.Advice for Entrepreneurs: "Your competition is your ally"—why collaboration beats rivalry in sustainability.In This Episode  [00:00] Introduction to Becoming Radical  [02:34] Understanding sustainability with Finch  [04:38] Challenges and misconceptions in sustainability  [11:20] How Finch helps in overcoming obstacles in sustainable choices  [19:46] Leveraging technology for sustainability  [23:40] Future trends in sustainable products  [26:46] Advice for aspiring entrepreneurs  [30:06] Personal sustainability practices  [32:52] Conclusion and contact informationOur GuestLizzie Horvitz is the founder and CEO of Finch, a sustainability ratings platform that helps consumers make informed decisions about the products they buy. Driven by her passion for climate action and a belief in the power of consumer behavior to influence change, Lizzie created Finch to simplify the complex world of sustainability and cut through greenwashing. Before launching Finch, Lizzie spent over a decade working in supply chain and sustainability at Unilever and Lime, gaining a deep understanding of how products are made and how they impact the planet. Notable Quotes  [00:01:04] “I was exposed to this beautiful way of life of living on solar panels and a wind generator, growing our own food, and being able to shower only if it rained. It made me more optimistic about the potentials of doing something about climate change.” — Lizzie Horvitz[00:10:25] “When COVID hit, I decided this would be a great thing to do full-time in whatever form it takes. I started Finch as a blog in 2017 because so many people were coming to me with questions about sustainable living.” — Lizzie Horvitz[00:13:39] “My entire reputation and career are on the line here. If I were to start spewing bogus science or information, that would be a real problem for me. So, people can trust that we promote products because we love them and they have the right ingredients, not because we’re getting any type of kickback.” — Lizzie Horvitz[00:22:37] “The fact that I've been able to leverage AI on my own as a non-technical person in Finch has been really exciting.” — Lizzie Horvitz[00:27:18] “Sustainability will not be solved by one silver bullet. We need everyone working together to make an impact in this space.” — Lizzie Horvitz[00:29:22] “Entrepreneurship is exhausting, but it can be a lot better if you just focus on things that you're good at and that you really enjoy.” — Lizzie HorvitzResources and LinksLizzie HorvitzLinkedInFinchMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

Venture capital is shifting, and so is the way startups take off. Is the secret to hypergrowth really just about great products? Or is it about the people behind them? Influencers, creators, and celebrities aren’t just launching brands—they’re rewriting the rules of business. So, who’s really shaping the next wave of billion-dollar empires?In this episode of Becoming Radical, host Michael Gaizutis sits down with Scott Van den Berg, founder of Hotstart VC, to discuss how he’s transforming venture capital by investing in celebrity-backed startups. From early-stage challenges to game-changing investment strategies, Scott shares how he went from launching startups to funding the next generation of innovative consumer brands.Scott dives into the rise of the creator economy, why traditional venture capitalists often miss the mark, and what it really takes to build a successful celebrity-led business. If you’re an entrepreneur, investor, or just fascinated by the intersection of business, culture, and influence, this episode will challenge how you think about startup success in the modern world. Key Takeaways  How Scott’s teenage vision to become a VC turned into realityThe unconventional path from founder to venture capitalistWhy celebrities are launching brands—and why some succeed while others failThe biggest mistakes startups make when working with influencersWhy product-market fit matters more than celebrity statusHow AI and automation are shaping the future of venture capitalWhy traditional VC firms struggle to understand the creator economyThe power of aligned incentives in startup-investor relationshipsThe future of influencer-led brands and what’s coming nextIn This Episode  [00:00] Introduction to Becoming Radical[08:54] The unique approach of Hotstart VC[12:07] Criteria for investing in celebrity-founded brands[16:25] The future of the creator economy[22:16] Navigating startup partnerships[28:00] Choosing the right investor[30:06] Getting started in venture capital[33:13] Staying ahead in a fast-moving industry[34:31] Leadership lessons from both sides[39:37] Where to find Scott and Hotstart VC[40:11] Conclusion and final thoughtsOur GuestScott Van den Berg is the founder of Hotstart VC, a venture capital firm specializing in investing in celebrity and creator-led startups. He also founded Influencer Capital, helping celebrities transition from brand endorsements to equity partnerships in high-growth startups. With a deep understanding of the creator economy and venture investing, Scott is shaping the future of how influence and innovation intersect in business.Notable Quotes  [01:10] “When I was 16 years old, I wrote down on my vision board that I wanted to become a venture capitalist. It’s quite funny that I always had that in mind, but my journey to get there was definitely not linear.” — Scott Van den Berg[07:44] “I think of myself as a founder first instead of an investor first, so it’s just being able to relate to these startup founders, sharing my experiences.” — Scott Van den Berg[18:44] “Content creators and celebrities have to start thinking like athletes, realizing there's a ten or fifteen-year window to make all their money, and they need to set themselves up for future success.” — Scott Van den Berg[21:31] “Startups often get starstruck by influencers, thinking a celebrity with 20 million followers will solve all their problems, but that's definitely not the case.” — Scott Van den Berg[28:12] “Do you truly enjoy working with this investor? Is there a personal relationship? Because you're probably going to be in bed together for the next ten years.” — Scott Van den BergResources and LinksScott Van den BergLinkedInHotstart VCInfluencer CapitalMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

Food waste is one of the most pressing environmental issues of our time. But what if there was a simple way to connect surplus food with those who need it? What if a single app could spark a movement that transforms communities and the way we consume?In this episode of Becoming Radical, host Michael Gaizutis sits down with Tessa Clarke, co-founder and CEO of Olio, to explore how she turned her personal values into a global mission. From her upbringing on a farm in rural England to scaling a business that has facilitated the sharing of millions of meals, Tessa shares the highs, the challenges, and the radical thinking behind Olio’s success.Tessa discusses the early-stage hurdles of launching a food-sharing platform, the importance of community engagement, and the game-changing role of mission-driven leadership. She also delves into how Olio’s innovative Food Waste Heroes program is helping businesses reduce waste, all while fostering local connections.As Olio continues to grow, Tessa shares her predictions for the future of the sharing economy, the power of aligning personal and professional values, and the mindset shifts necessary to drive real impact.If you’re passionate about sustainability, purpose-driven business, or building a movement that matters, this episode is packed with insights to help you think bigger and take action. Key Takeaways  How Tessa’s childhood on a farm instilled a deep-rooted passion for sustainability.The unexpected challenges of launching a hyperlocal food-sharing platform.Why mission-driven businesses have a superpower in attracting talent and investment.The Food Waste Heroes program and its role in reducing food waste at scale.How COVID-19 accelerated Olio’s growth fivefold and shaped its future.The role of profit with purpose in the 21st-century business landscape.Predictions for the future of the sharing economy and the transition to circular consumption.The importance of mission-obsessed leadership in overcoming obstacles.How individuals and communities can take action today to reduce food waste.In This Episode  [00:00] Introduction to Becoming Radical[18:30] Environmental and social impact[26:21] Recruiting for shared values[36:59] Future plans and international expansion[40:15] Personal habits for success[44:24] Aligning personal values with business objectives[46:33] Final thoughts and advice[48:14] Where to find Olio and the conclusionOur GuestTessa Clarke is the co-founder and CEO of Olio, the world’s leading food-sharing app that connects neighbors and businesses to redistribute surplus food. Since launching, Olio has facilitated over 100 million meals shared, with a network of over 135,000 trained volunteers helping to tackle food waste at scale. Tessa’s vision is to create a more sustainable and connected world, where every resource is valued and shared.Notable Quotes  [00:08:15] “I didn’t set out to be an entrepreneur—I set out to solve a problem. And once I found a problem that mattered enough, there was no turning back.” — Tessa Clarke[00:16:45] “We had a food-sharing app with no food. That was our existential crisis. But instead of giving up, we found a way to turn our biggest challenge into our greatest advantage.” — Tessa Clarke[00:26:30] “Profit with purpose isn’t a buzzword—it’s the future of business. Companies that don’t align with people and planet simply won’t survive the next decade.” — Tessa Clarke[00:36:25] “The sharing economy isn’t a trend—it’s inevitable. The way we consume today is simply not sustainable.” — Tessa Clarke[00:49:50] “Forget what society tells you success should look like. Look deep into your soul and ask—what will I be proud of at the end of my life?” — Tessa ClarkeResources and LinksTessa ClarkLinkedInDownload Olio: Olio App StoreOlio Website: www.olioapp.comMichael GaizutisLinkedInWebsiteBecoming Radical LinkedInInstagramFacebook Twitter

Sales is more than just numbers—it’s about people, resilience, and strategy. But what does it take to build a sales team that not only survives but thrives in today’s competitive landscape? In this episode of Becoming Radical, host Michael Gaizutis sits down with Mike Mark, founder and CEO of Coaching Sales, to unpack the art and science of building high-performance sales teams. The conversation dives into the common pitfalls of sales team development, like rushing the hiring process or overburdening a single salesperson, and how to avoid them. Mike also explores the transformative role of AI in sales, emphasizing the need for authentic messaging and human connection in an increasingly automated world.But it’s not just about sales—Mike highlights the critical importance of collaboration across marketing, sales, and product development to create a cohesive strategy for sustainable growth. He shares practical insights on resilience, overcoming rejection, and fostering a mindset of continuous learning.Tune in to discover how to turn sales challenges into opportunities and create a roadmap for long-term success. Let’s dive in! Key Takeaways  The emotional journey of entrepreneurs during business growth.Challenges faced by entrepreneurs when scaling sales teams.Importance of communication in preparing for rapid growth.The impact of artificial intelligence (AI) and automation on sales.Strategies for differentiating in a crowded marketplace.The significance of building long-term relationships with clients.Common pitfalls in building sales teams, such as rushing the process and hiring in isolation.The role of delegation in transitioning from hands-on sales to team leadership.The interconnectedness of marketing, sales, and product development.Lessons learned from scaling coaching and consulting businesses.In This Episode  (00:02)  Introduction to the podcast(06:34)  Common mistakes in sales(11:34)  Long-term sales mindset(15:05)  Overcoming revenue plateaus(20:48)  Preparing for business breakthroughs(25:01)  Differentiating in a hyper-automated world(30:28) Cross-departmental understanding(35:55) Long-term thinking in sales(49:13) Introduction and appreciation(50:19) Final sign-offOur GuestMike Mark is the founder of Coaching Sales, a consultancy specializing in scaling high-ticket product and service businesses. Through his leadership, Coaching Sales has helped over 180 businesses grow from six- to seven-figure run rates, assisted more than 18 companies in scaling to eight-figure revenues, and supported five businesses in earning spots on the Inc. 5000 list. His firm has also facilitated the hiring of over 3,500 sales representatives and contributed to generating more than $500 million in client revenue. Coaching Sales serves a diverse range of clients, including coaches, B2B consultants, agency owners, SaaS companies, and service providers, offering tailored strategies to enhance their sales processes and drive sustainable growth.Notable Quotes  [00:01:24] "I was in this place where I was kind of lost, working as a bellman, hating my job, and I knew I wanted to be an entrepreneur." — Mike Mark[00:17:04] "A lot of people want to grow companies in straight lines or in exponential curves, but if you're zoomed in, it actually looks a lot more like a staircase or a stock market graph with these crazy moments where it just surges up and then it kind of pulls out for a while." — Mike Mark[00:19:41] "By the time people come to us, they're already exhausted and overwhelmed. They realize, 'Look, I'm doing too much, and I just need help.'" — Mike Mark[00:27:29] "We often are afraid of AI. It's human nature; it's the next thing, like another industrial revolution. But if we lean into it the right way, so many amazing things are going to come from that." — Mike MarkResources and LinksMichael GaizutisLinkedInWebsiteMike MarkLinkedInWebsite

What does it really take to build a game-changing brand in the food industry? If you think it’s just about having a great product, think again.In this episode of Becoming Radical, host Michael Gaizutis sits down with Mark Samuel—founder of IWON Organics and CEO of Unbun Foods—to uncover the real story behind launching and scaling a consumer food brand. Mark built IWON Organics from the ground up, only to face the harsh realities of capital constraints, shifting markets, and the brutal lessons of entrepreneurship. Now, he’s back with Unbun Foods, leading a new movement in high-protein, low-carb baked goods designed for the future of nutrition.But here’s the truth—good products alone don’t win. Mark shares the hard-earned lessons of brand building, from the relentless battle for shelf space in Whole Foods to the deeper, often-overlooked need to create an emotional connection with consumers. He also breaks down why protein is more than just a buzzword—it’s a critical piece of the nutrition puzzle—and why a strong brand must stand on more than just great ingredients.Beyond business, Mark gets real about the foundation of success: health. What nearly took him out of the game? And what can you learn from his journey to apply to your own? Tune in for an unfiltered look at what it takes to survive and thrive in the ultra-competitive food industry.Use code RADICAL20 at UnbunFoods.com for 20% off your first order! Key Takeaways   Product Differentiation – Why focusing on high-protein, low-carb bakery products is Unbun’s game-changer. Emotional Connection – The key to building brand loyalty in a competitive market. Consumer Trends – Why protein remains king and how eating habits are shifting. Scaling a Brand – Lessons from IWON Organics and the transition to Unbun Foods. Entrepreneurial Grit – Why patience, long-term vision, and adaptability are essential for success. Health & Leadership – Why prioritizing personal health makes you a better business leader.In This Episode  (00:02) – Introduction to Becoming Radical(02:29) – Challenges in building Unbun Foods(05:21) – Future innovations and trends(06:37) – Consumer trends in health and wellness(08:03) – Importance of protein(09:15) – Staying relevant in a processed world(11:23) – Advice for entrepreneurs(13:54) – Balance in life and work(15:19) – Long-term health and wellness(19:45) – Market positioning of Unbun Foods(19:46) – Understanding consumer recognition(20:43) – The importance of strength(21:43) – Mental health and wellness(23:39) – Foundational health practices(25:14) – Innovative product development(26:28) – Where to find Unbun Foods(27:19) – Closing remarksOur GuestMark Samuel is a serial entrepreneur and the CEO of Unbun Foods, a company redefining grain-free, high-protein baked goods. Previously, he founded IWON Organics, pioneering high-protein snacks in the health food space. Mark is passionate about functional nutrition, business longevity, and the importance of prioritizing health in entrepreneurship.Notable Quotes  [08:03] "Protein is here to stay. It’s not a trend—it’s a fundamental part of living a strong, healthy life." — Mark Samuel[09:15] "Your brand needs an emotional connection—without it, you’re just another product on the shelf." — Mark Samuel[13:54] "Health comes first—if you don’t take care of yourself, you can’t take care of your business." — Mark Samuel[23:39] “You want to reduce the number of illnesses we have? You want to reduce the number of doctor visits and prescriptions? It's very simple: sleep, nutrition, exercise. That's the ultimate drug, and it's given to us for free.”— Mark SamuelResources and LinksMichael GaizutisLinkedInWebsiteBecoming Radical Website  IWON Organics Social MediaInstagramFacebookUnbun Foods Social MediaWebsiteLinkedInInstagramX (Twitter)FacebookFind Unbun Foods in Whole Foods, Loblaws, and more!Mark SamuelLinkedInX (Twitter)

In this powerful debut episode of Becoming Radical, host Michael Gaizutis sits down with Will Nitze, founder and CEO of IQ Bar, to unravel the bold, unexpected journey from software sales to industry disruptors.Will was stuck in a job he didn’t love, but a personal health struggle changed everything. His search for better nutrition led to a radical idea: what if a simple snack could fuel both the brain and body? With zero experience, no funding, and everything on the line, he took a leap of faith—launching IQ Bar through a make-or-break Kickstarter campaign.But success didn’t come easy. Rejections. Financial risks. Brutal lessons. Yet, against the odds, IQ Bar went from an unknown startup to the shelves of Target, Costco, and Walmart.So how did he do it? What unexpected twists nearly derailed him? And what can you learn from his journey to apply to your own?Tune in now to hear the unfiltered truth about starting from nothing, the science behind smart nutrition, and the radical mindset needed to turn bold ideas into reality.This is more than a success story—it’s a roadmap for anyone ready to break the mold.Special Offer for Becoming Radical Listeners!Use code RADICAL25 at IQBar.com for 25% off your order! Key Takeaways  The importance of iterating fast—how launching online before moving to retail saved IQ Bar from early failure.Why differentiation is about the right combination of factors, not just one unique feature.The critical role of price—how a 30-cent difference can increase product sales by 50%.Balancing radical innovation with mass-market appeal—making science accessible without overwhelming consumers.The power of branding—why “For Smart Mouths” became a defining moment for IQ Bar.The lessons of leadership—why having the right team is everything and when to make tough hiring/firing decisions.How functional food is evolving and where the next wave of innovation is happening.In This Episode  [00:02] - Welcome to Becoming Radical[02:39] - Inception of IQ Bar[08:20] - From Kickstarter to retail[18:50] - Customer feedback's role[20:53] - The role of science in product development[25:18] - Hands-on product development[30:19] - Company inception[35:35] - Product development philosophy[40:04] - Future plans and partnerships[46:23] - The importance of humility[48:19] - Special offer announcement[49:03] - Closing remarksOur GuestWill Nitze is the Founder and CEO of IQBAR, a health-focused company based in Boston that specializes in brain and body nutrition. After experiencing health issues linked to a high-carbohydrate diet, Will embarked on a journey to create products that supported cognitive and physical performance. Drawing from his psychology studies at Harvard, he developed protein bars optimized for brain function and wellness. Under his leadership, IQBAR expanded to include keto, vegan, and paleo-friendly products. Notable Quotes  [02:31] “I didn’t love my job, I wanted to be my own boss, and I was obsessed with nutrition. So, I thought—why not create something entirely new?” — Will Nitze[02:39] “Kickstarter was a way to do it, given I had absolutely no money. No pain, no gain.” — Will Nitze[03:36] “There were already zillion protein bars out there. But no one was making food for the brain.” — Will Nitze[37:46] “You live and die by your product. If it’s not great, nothing else matters.” — Will Nitze[46:25] “Every year, I feel like a novice—because I’m always doing something I’ve never done before. That’s how you grow.” — Will NitzeResources and LinksMichael GaizutisLinkedInWebsiteIQ Bar Social MediaWebsiteInstagramX FacebookFind IQ Bar in stores → Costco, Target, Walmart, Sprouts, Wegmans, Publix, H-E-BWill NitzeLinkedIn

Inspire, challenge, and transform. “Becoming Radical” is a podcast for visionaries, innovators, and bold thinkers who refuse to settle for the status quo. Hosted by Michael Gaizutis, each episode dives into the untold stories of companies, brands, and leaders radically reshaping their markets. From groundbreaking strategies to hard lessons learned, this is your go-to guide for redefining success in a rapidly changing world.