Behind the Content Podcast

We’re wrapping up Season One with a bang before taking a little mid-season break (don’t worry, we’ll still be hanging out with you on socials). In this episode, we cover it all: Taylor Swift’s engagement, hair curl routines, reno updates, and the real tea on booking Europe weddings as a content creator. Plus, we dive into listener questions on marketing tactics, power banks, open day setups, and the big one...paid ads.Think of this episode as a season send-off filled with tips, laughs, and lots of behind-the-scenes chaos. We’ll be back soon, fresher than ever, so keep the questions rolling in and keep an eye on our socials.

Wedding season is back, baby! In this episode, we’re giving you the real talk on getting yourself ready for the months ahead... mentally, practically, and creatively. From the chaos of Google reviews and makeshift websites to champagne towers collapsing mid-reception (and how the best planners save the day), we share the wins, the fails, and the prep tips that actually matter.We dive into:Why your pre-wedding questionnaires are your secret weaponHow to balance anxious “go-go-go” energy with grounded confidenceWhen (and how) to post content so couples love you for itSuppliers, socials, and making sure you’ve got your T’s crossed before the big dayWhether you’re a content creator about to hit wedding season head-on, or a couple gearing up for your own day, this episode is packed with reminders to keep things simple, prepared, and joy-filled.

This week we’re joined by the brilliant (and hilarious) Tereza from Wilson & Lewis, who’s bringing 10+ years of wedding photography wisdom to the pod. From her and Tony’s meet-cute in London to building their business from scratch in Adelaide, Tereza shares her take on ideal couples, why she ditched city weddings, and the beauty of embracing whatever the day throws at you... rain, lions or Star Wars disco balls. We dive into working alongside videographers and content creators, surviving COVID as a duo, and why you really don’t need a veil. If you’re planning a wedding, in the industry, or just love a good behind-the-scenes chat then this one’s packed with advice, laughs, and plenty of truth bombs.

It’s a hot topic in the wedding world right now, so we’re diving in head-first... cameras, content creators and exactly where the line is between capturing magic and stealing someone else’s job. We’re breaking down the etiquette, the politics, and the all‑too‑common “I’ll just grab a quick DSLR shot” moments that send media teams into a spin. Whether you’re a creator, a photographer, a florist, or just here for the tea, this episode is your crash course in staying in your lane, working with (not against) vendors, and not biting the hand that feeds you.

This week, we’re answering your FAQ's, think everything from surviving 10-hour shoots (hello, snack packs and supportive shoes), to whether paying for a magazine feature is actually worth it.We chat wedding expos, email automation Mads and debate the ethics of deleting your dance floor footage (spoiler: don’t).Plus: our take on awards, giveaways, and whether you really need to show that full gallery to your next lead.

We sat down with the ultimate planner, stylist, coordinator and part-time wedding day bouncer, Chelsea from Easy As Events. From a forensic chemist to full-time wedding whisperer, she shares her journey into the biz, the wildest day of drama (yes, it includes a punch) and all the insider tips your Pinterest board won’t tell you.We chat about:– The difference between a planner, stylist, and coordinator (and why you might need all three)– Controversial opinions like: do you actually need a wedding cake?– Green flags, red flags and vendor horror stories– Why content creators need to step it up (and show up in more than jeans)– The BTS moments that matter mostThis one’s packed with value for planners, creators, nearlyweds and vendors looking to know more.

This week, we’re joined by the beautiful Briony one of lex's former brides now turned wedding content creator. She takes us through the chaotic, unfiltered, and unforgettable story of her Lake Como elopement. From storage unit drama and missing photographers to chasing bouquets and sweating through corsets (in 40-degree heat, mind you), this episode is part love story, part warning tale.We dive into how one wild wedding day not only tested Briony’s nerves but sparked her entire career in the wedding content space. She shares her pivot from social media management into weddings, the BTS of building client trust, dealing with vendor politics, and the quiet power of being the calm in the chaos.If you’ve ever wondered what really happens behind the scenes of a dreamy destination wedding or you're curious about becoming a wedding content creator yourself, this one’s for you.Plus: the truth about photographers who forget the date, camcorder regrets, and what every couple really needs to know before booking a content creator.

This week we’re taking you on a (very real) journey through what it’s actually like to shoot weddings in Europe from the dreamy content to the logistical chaos no one posts about.In this episode we break down the do’s and don’ts of booking Euro gigs as a content creator: budgeting properly, pitching with purpose, navigating culture shock, and dealing with lost bags (and even lost camera gear 😅). If you're dreaming of European weddings, gearing up to head over this season or already booking your summer 2026 lineup, this one’s packed with the kind of tips you'll wish someone had told you sooner.

In this chat with Kristine from The Modern Brides BFF, we unpack her real journey from ditching the corporate ladder and surviving a redundancy spiral to building one of Australia’s most-loved wedding content brands. Kristine spills on the unexpected moments that led to her success, why she’ll always hire for personality first, and what couples really need to understand before booking a content creator.We also talk:The importance of quality over trends in wedding contentHer not-so-glam first few months in businessLessons from managing a growing team across Australia and EuropeThe power of rebranding and rediscovering your creative directionWhether you’re a new creator, a bride-to-be, or just obsessed with weddings (hi, us too), you’ll love this one. Get your snacks and press play

We’re spilling the tea on what not to do as a wedding content creator from stepping on toes (literally) to stealing trending ideas shot-for-shot. Whether you’re brand new to the industry or have a few wedding seasons under your belt, we’re diving into the mistakes we’ve made, seen, and sworn to never repeat.In this episode:The difference between inspiration and straight-up copyingWhy building rapport on the day is not optionalPacking lists, parking drama & presentation 101How to pick up on vibes (and when not to push a TikTok trend)The importance of showing up on time, looking the part, and with a storage plan

Not sure if you need a wedding videographer or a content creator? In this spicy couple series ep, we break down the pros, cons, equipment, delivery times, and what really separates the cinematic big guns from the BTS phone footage. From heirloom-worthy films to the snack-sized reels you’ll be smiling at the morning after, we help you figure out what you’ll actually watch, share, and love. Bonus: tips for managing camera chaos on the day, avoiding contract surprises, and making sure your partner’s not a deer in the headlights. Because choosing your media team shouldn't be harder than choosing a venue.

In this episode, we’re throwing down the ultimate green and red flags guide for booking a wedding content creator. From pricing weirdness and lack of contracts (run!) to personality vibes and polished booking systems (hello, green flag), we’re giving couples the inside scoop and helping creators level up too.We cover:– How to spot a professional vs. a pretender– Booking process basics every couple should know– What’s okay if they’re new… and what’s not– Subtle (but serious) signs of sloppy serviceThink of this as your pre-booking BFF chat, told with love, a bit of sass, and all the tea you didn’t know you needed.

Lucky number 13! Today we’re diving deep into wedding timelines from how to build one as a content creator, to what to do when it inevitably goes rogue. Whether you're managing solo coverage, coordinating with photographers, or winging it with back-to-back weddings, this ep is your permission slip to breathe, rework, and delegate.We cover:– What to ask couples before the chaos begins– The reality of timelines changing (last-minute updates? we don’t claim them)– Working backwards so you don’t break down– Tips for communicating with other suppliers (even when they’re ✨not that into you✨)– Why “reach out” isn’t just a card pull, it’s your new business strategyIf you’ve ever felt personally victimised by a poorly planned wedding day, this one’s for you.

Welcome to our first-ever Couple Series ep! In true BTC style, we’re diving into the chaotic magic that happens after the wedding day aka when the content folder lands and suddenly no one wants to open it. 👀We’re chatting all things "what now?" for couples and creators:– Why suppliers spiral when you ghost them after delivery– How to actually use your wedding content without it looking crunchy– The importance of tagging, crediting, and a good ol’ Google review– Plus, why standing your ground on your big day is non-negotiable (no cake? no problem.)Creators, couples, and confused content hoarders, this one’s for you.

In this jam-packed episode, we’re talking all things delegation, team building, and growing your wedding content biz without losing your sparkle. We unpack what it really takes to train new creators, how to let go of control without sacrificing your brand’s integrity, and why your personal growth is the ceiling of your business growth (yes, we went there – with a pot and plant analogy to match).Expect tips on when to hire, how to train, and what to look for in the right fit. Plus, we chat about styled shoots, referral systems, white-labelling, and how to stop being the bottleneck in your business. Whether you're a solo content queen or dreaming of your own team, this episode’s for you.

While we forgot the champagne, we didn’t forget the goods. In this chat, we dive into what wedding creators can (and should) be doing during the off-season to set themselves up for success. From updating your website and asking for Google reviews, to reflecting on your client comms and booking expos, we’re covering it all. Whether you’re building systems or sipping tea by the fireplace while redoing your site (hello, dream winter vibe), this episode will leave you with plenty of practical ideas—and probably a few laughs along the way.You can book tickets to the South Australia Wedding Industry Event here.

This episode is all about answering your questions. We’re diving deep into lead conversion strategies for wedding content creators - from where your enquiries are coming from to how to follow up without sounding desperate. We talk pricing transparency, when to close a lead, and how to create a smoother sales process that actually books clients. Plus, we unpack editing tools (Instagram vs. CapCut), rain-day wedding prep, and whether you should be worried about winter weddings.If you’re a creator trying to streamline your systems, lift your conversion rate, or just not panic every time someone ghosts you after getting your packages this one’s for you.

In today’s episode, we sit down with Alexis from Love Is In The Air Co – a Las Vegas-based wedding content creator who turned her own wedding experience into a thriving business. We dive into her unexpected career pivot, the evolution of wedding content, navigating client fit, balancing full-time work and business growth, and the real reason behind the boom of iPhone wedding content. From learning the art of "going for it" to sharing what it actually takes to stand out in a growing industry, Alexis brings honest advice, inspiring lessons, and a little bit of Vegas magic to the table. If you’ve been thinking about stepping into wedding content – or just want to hear a story full of heart, hustle, and hilarious detours (including rogue seals) – this one’s for you.You can find Alexis on Instagram here. You can find us on Instagram here.

In this episode, Lex and Mads are talking directly to you, couples! Think of this as your pre-wedding pep talk: we’re covering what a content creator actually does (and doesn’t do), what kind of content you’ll realistically get based on your budget and timeline, and how to avoid disappointment by managing expectations. Plus, we share some real-life stories...from juggling multiple cameras to a bride who took sleeping pills by mistake. Whether you’re booking a content creator or still on the fence, this episode will help you get clear on what matters most when it comes to capturing your day.

In this episode, we dive into the challenging topic of burnout and overwhelm. From recognising the signs of burnout to finding ways to reset, we explore how to shift your energy, focus, and perspective to move forward. We discuss practical tips like journaling, self-compassion, and getting outside to help you navigate those tough moments. Plus, we chat about the power of reflection, inner child healing, and how to avoid staying stuck in negative emotions. Tune in for a much-needed reminder to show up for yourself with kindness, patience, and a dash of humour. Whether you're a creative, a go-getter, a biz owner, or just feeling a little burnt out, this episode has something for you.

In this episode, we’re pulling back the curtain on what really goes into wedding content creation—pricing, value, time, and most importantly, how to onboard clients like a pro. Whether you're just starting out or already in the game, we’re talking about how to set the right expectations from the moment you book a client. We’ll dive into why it's not just about the day-of work, but all the hours spent behind the scenes, editing, and preparing. Plus, we’ll share tips for creating smooth and professional onboarding experiences that leave your clients feeling taken care of from start to finish. If you’re navigating the wedding content creation world and want to level up your process, this episode has the insights you need!You can find us on Instagram: @behindthecontent.pod

No two journeys into wedding content creation look the same, and in this episode, we’re proving just that. We’re sharing how we each found our way into the industry... one from a more corporate background, the other through a more creative route, and how those different experiences shaped our approach to business. From navigating unpaid work to booking weddings overseas, building a brand, and figuring out pricing, we’re diving into the challenges, breakthroughs, and everything in between that’s made our journeys uniquely ours. Whether you’re just starting out or looking to level up, this one’s for you!

Thinking of becoming a wedding content creator? Buckle up—Lex and Mads are here to spill 21 things they wish they knew before diving in (because 10 just wasn’t enough).From contracts and briefs to working seamlessly with photographers and videographers, we’re covering the must-knows, the hard lessons, and the things that’ll save you major headaches. Whether you’re just starting out or looking to level up, this episode is packed with insider tips from two pros who’ve seen it all.

Wedding content creation isn’t all champagne pops and golden hour reels—especially when you’re dealing with bad WiFi, missing backups, and clients who weren’t the right fit. In this episode, we’re talking about the lessons learned the hard way, from vetting couples before the big day to building a solid network of suppliers. Plus, why skimping on content is never worth it (and how to make sure you never get caught without a backup plan).

Join Lex & Mads as they break down the world of wedding content creation—what it is, what it definitely isn’t, and why it’s taking over the industry. From capturing those candid, behind-the-scenes moments to delivering next-day content couples actually want to share, wedding content creators are changing the game. But are they replacing videographers? Do they just film TikToks? And what makes a good one?We’re unpacking it all in this first-ever episode of Behind the Content! Whether you’re a couple wondering if you need one or a creator looking to dive in, this one’s for you. Let’s get into it!You can find us on Instagram here.

Welcome to Behind the Content podcast hosted by Lex and Mads. Both experts in content creation and all things weddings with a combined 16 years experience between the two of us. Join us as we dive into the BTS of our lives as business owners, the rise of iPhone wedding content, aligning with your purpose, the wedding industry and everything in between. You'll hear from industry experts, talented creators as well as couples sharing their journeys, insights, and inspirations.Get comfy, open your heart and let’s grow as we cover all things wedding content and more together each week.