Being in Business

ChatGPT Ads are officially rolling out, and this isn’t a “someday” conversation anymore. It’s happening.In this episode, I break down exactly what we know so far about ChatGPT advertising. Where ads will actually appear inside conversations, who will see them, when they’re launching, and why this move was inevitable for OpenAI. We’ll talk about why this could become one of the most intent-rich ad placements advertisers have ever had access to, and why it also carries a serious trust problem if it’s handled poorly.I’ll walk you through the guardrails OpenAI says they’re putting in place, how this compares to Google, Meta, and Amazon ads, and what advertisers should (and shouldn’t) be doing right now if they want to be ahead of this shift instead of reacting late.This isn’t hype, but it’s not a revolt either. It’s a clear-eyed look at what ChatGPT ads could become, where the risks are, and how smart advertisers should be thinking about this channel before it gets crowded and expensive.In this episode, we cover:Where ChatGPT ads will show up inside conversationsWho will see ads (and who won’t)When rollout is expected and who has access right nowWhy ChatGPT ads are pure bottom-of-funnel intentThe trust and personalization line OpenAI has to walkHow advertisers should prepare without pulling budget from MetaIf you’re an advertiser, marketer, or business owner even thinking about ads in the future, this is one to listen to now, not later.Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

You’ve read the mindset books. You’ve optimized your calendar. You’ve even flirted with biohacking. But you’re still tired. Still wired. Still wondering why you can’t just feel better.This episode is the nudge you didn’t know you needed.Dr. Kokes (AKA Dr. Nikole MacLellan), naturopathic doctor and nervous system whisperer, joins me to talk about the real root of burnout in high-achieving women. Spoiler: it's not your lack of willpower, it’s your biology waving a white flag.If you’ve ever felt like you’re doing everything right and still feel off… listen to this.Inside this episode, we get into:redefining elite performance beyond athletescommon patterns of overload, gut issues, and nervous system dysregulationrecovery as a cycle: when to push and when to walkcognitive load, brain fog, executive function strainhow hydration and minerals reduce pain and improve energycortisol vs adrenaline and the sugar craving loopCO2-tolerance breath work and micro-dosed calmchoosing quality supplements and therapeutic dosingprotein goals that fit real life and digestiontrusting intuition, setting clear goals, and informed consent in careConnect with Dr. Kokes on Instagram: https://www.instagram.com/sportsdockokesBook with Dr. Kokes: https://www.proactiveperformance.ca/naturopath/nikole-maclellanUrban Retreat in Halifax January 2026: https://www.instagram.com/p/DR93TffEeKx/Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

In this episode we call out the hidden reason strong businesses stall: a lack of stabilization. We share how predictable revenue comes from systemized fulfillment, steady visibility, and a rinse-and-repeat sales framework you can run without burning out.• why stabilizing beats constant pivots• fulfillment systems, boundaries and SOPs• marketing rhythms and sustainable visibility mix• portfolio thinking for channels and content• sales frameworks, qualification and follow-up• leadership, decision speed and identity work• nervous system safety and holding higher revenue• how to assess capacity after record months• when to add ads and when to stay private• proof points from three stable revenue yearsIf this speaks to you, the next cohort of the Profit and Freedom Business Mastermind, is the Metamorphosis track which is specifically for people who are 150k to 400k a year in business. Find out more about this track here: https://docs.google.com/document/d/1YAh-MBkyo3IdQ32_LeazDW3YIQT6jqCDuhlcpqKQqQk/edit?usp=sharingEnjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

I deleted social apps for a weekend and watched focus, calm, and creativity return. In this episode we explore dopamine spikes and ditches, ADHD, hormones, and why real freedom might mean being offline by design. More moments we explore:• dopamine-driven feeds and the attention ditch• ADHD novelty seeking and focus trade-offs• pre-smartphone routines vs modern overload• a weekend detox experiment and results• nervous system calm and body awareness• productivity without pressure and longform reading• redefining freedom beyond constant availability• boundaries, second phone, and app-free windows• starting small: micro-detox and accountability• simplifying communication channels for sanityEnjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system.In this episode we break down:• why blurry boundaries drain energy and profit• how to find your true hourly rate• simplify and specialize offers for scale• low‑lift leverage before launching courses• craft positioning that feels psychic to ideal clients• sell with clarity and empathy, not pressure• refine systems instead of burning it all downYou can find my mastermind offering at caleydimmock.com/mastermindAnd please follow and subscribe to this podcast (and if you could rate it as well, that's a huge help!)And finally, I always love a DM to tell me that you've listened and what you took away from it.Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us. In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying.You’ll learn:Why Netflix proves you should evolve your delivery, not your promiseHow Apple builds an ecosystem that keeps buyers coming backAnd the Peloton move that turns ordinary ideas into category-defining offersWhether you’re a coach, consultant, or service provider, this is your shortcut to building offers that actually sell, without burning yourself out. Join the waitlist for the Profit and Freedom Business Mastermind: https://caleydimmock.com/mastermindEnjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort.In this episode we cover:• Pricing too low and fearing rate increases even after proving your value• Giving detailed strategies for raising rates with both existing and new clients• Setting clear boundaries around scope of work and charging for anything extra• Understanding why selling feels uncomfortable and how to reframe it as simply informing and inviting• Creating relationships intentionally with people who expand your vision• Finding the right niche balance, specialized enough to be seen as an expert but broad enough to have sufficient clients• Positioning yourself as a specialist publicly while potentially offering additional services to existing clientsIf you found this episode helpful, please hit subscribe or follow and rate this podcast. It would mean the world to me!Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Don't want to be chained to your business? In the first episode of Being in Business, Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures.This is a conversation for established online business owners who are starting to think beyond personal brands and cash-flow machines, toward building true equity engine businesses that create wealth and freedom without requiring constant presence.You’ll hear Caley’s unfiltered thoughts on:Why online business success is just the beginning, not the end goalHow to leverage holding companies, retained earnings, and structure to build long-term wealthThe shift from personal brand reliance to equity-driven, sellable businessesWhy entrepreneurs are craving offline ventures and real human connection in the age of AIHow to navigate business growth while staying true to your values in a flawed systemWhether you’re scaling past six or seven figures or still dreaming of your first hundred thousand, this episode will expand your vision of what’s possible when you start thinking forward.Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock