Below the Surface with Paul Balsom

Below the Surface is where water industry professionals talk shop with no fluff or corporate speak.Host Paul Balsom, a fractional CMO who spent 10+ years running a water tech company, sits down with startup founders, investors, recruiters, and fellow marketers to discuss what's actually working (and what's not) in water and environmental businesses.Expect honest conversations about:Building and selling in conservative marketsMarketing that actually generates pipelineFundraising and M&A in water techIndustry trends before they hit the trade show floorIf you're a CEO, founder, or marketer in water, wastewater, or environmental tech, this is your inside track.30-minute episodes. Real experience. No BS.