Beyond Interactive with Popshap

Popshap’s own CEO, Eitan Magid, talks one-on-one with Dan Donati, Director of Sales for The Deondo Company, as two trade show professionals experienced in successfully bringing innovative trade show solutions to market. The Deondo Company is the North American provider of NOOK Event Pods, a portable meeting space designed to provide quiet meeting options on busy trade show floors. Keeping the NOOK Event Pods at the center of the conversation, listeners will get an introduction to how such innovative trade show solutions can not only impact the trade show experience, but create new sponsorship opportunities, introduce new measurement and analytics tools to events, and collaborate with other technology for continued growth. Partnerships, as we’ve grown accustomed to exploring in our discussions, undoubtedly have a strong role in marketing such innovations. Additionally, as companies with products of a similar age on the market, we question what it takes to scale, especially given the shared challenges of increasing shipping costs and scarce labor within the industry.

The orchestration of a trade show or any live event undoubtedly includes many moving pieces - even we as exhibitors/producers and attendees are literally in motion, traveling - so it should come as no surprise that the hallmark of a great partnership between vendors is flawless communication. Consider this episode a case study in how and why communication is the key to bringing your partnerships to the next level, promoting sustainable growth. Our special guest may specialize in trade show I&D labor, but his team's exemplary practices regarding information - from continual product education to providing real-time updates - are universal points of reference for any player in this industry. Popshap is pleased to be joined by John Zipay, Senior Account Executive at ON Location, whose team represents a best-in-class partnership model, providing a seamless experience for the end-client specifically for their extraordinary efforts in communication. Join us for this conversation that highlights Popshap's experience in partnering with ON Location's trade show I&D labor services to expand our own footprint without sacrificing the knowledge and customer service our clients expect, and how this is achieved through multiple facets of communication, including sophisticated tools such as, ON Location's own reporting app/platform, to just plain promoting great camaraderie between a team both on and off the trade show floor.

Digital and interactive technologies are a relatively new element on the exhibition floor, so howshould the industry approach designing for digital signage at trade shows? Popshap is honoredto be joined by Mel White, VP of Marketing/Business Development at Classic Exhibits, to shareour experiences in how trade show exhibit companies can successfully partner with technologysolutions providers to create impressive results for the exhibiting client. Classic Exhibits’extensive network of distributors and long tenure in the trade show industry inform thisconversation that follows the progression of digital signage in exhibitor booths - from thewidespread use of passive video monitors, to the learning curve required to understand how tomake digital interactive and to create engagement at events. By understanding the uniquebenefits digital offers exhibitors, the design of trade show booths can incorporate thesetechnologies to create a more engaging space, with greater opportunities to invite attendeesinto conversation, regardless of the exhibition space or budget.

As an interactive solutions provider, Popshap's technologies are in demand wherever people gather, from trade shows, meetings, and events to permanent installations in municipalities, healthcare, arenas & exhibits, and retail. For a company with a focus on in-person experiences, navigating the challenges of the pandemic is ongoing, but Popshap looks ahead to 2023 with a mix of experience from the previous years, exciting new technology innovations, and a Partners Program that brings added value to both clients and internal processes. In this first episode, Host Dahlia Lopez and CEO Eitan Magid introduce Popshap as it exists today, along with the exciting launch of the Beyond Interactive with Popshap podcast and upcoming discussions with key players across all the industries that makes this business so unique.