Beyond Marketing

Most B2B companies run ads expecting leads… and end up disappointed.In this episode, I break down why B2B advertising doesn’t work the way people think - and why it’s not actually the ads that are the problem.You’ll learn:Why B2B buying decisions are completely different from B2CWhy no one buys high-ticket services from a single adThe real role of advertising in B2BHow to use ads to support sales instead of replacing itWhat actually drives deals: relationships, trust, and conversationsIf you’ve ever felt like your campaigns are attracting the wrong people or not converting at all - this episode will give you a completely different perspective.

Most people think marketing is about tactics — but we’ve found it usually comes down to something much simpler.In this episode, we explore the idea of the “marketing triangle” and why time, money, and knowledge are the three variables that quietly shape every result. We talk about what happens when one of them is missing, why throwing money at marketing can backfire, and how to make smarter decisions depending on where you are.It’s a practical way to rethink how you approach growth — without illusions or shortcuts. Tune in if you’ve ever felt like marketing should be working… but isn’t.

It’s tempting to hit pause — especially when budgets get tight and results don’t feel immediate.In this episode, we unpack why stopping SEO isn’t just a break, but often a step backwards. We talk about how visibility really works, why consistency quietly compounds over time, and what actually happens when you disappear while your competitors keep going. We also explore smarter ways to scale down without losing everything you’ve built.Tune in if you’ve ever wondered whether “just a short pause” is really that harmless.

We often assume that when campaigns don’t work, the problem is in the ads. But more often, the real issue starts after the click.In this episode, we talk about why landing pages quietly kill conversions — and how small mismatches, friction, and unclear paths to action cost you real money. We explore what actually makes people take action once they land, and why “pretty ads” won’t save a broken experience.Tune in if you’ve ever wondered why good traffic doesn’t turn into results.

Most companies treat the FAQ section like a boring afterthought — something purely informational that sits quietly at the bottom of a page. But when we look closer, it turns out this simple section can have a real impact on sales, trust, and even how visible your brand is in search and AI tools.In this episode, we talk about why unanswered questions are often the real reason people don’t buy, and how a well-designed FAQ can remove the final layer of doubt. We also explore how FAQs are becoming increasingly important in the age of AI-driven search.Tune in if you’ve ever underestimated the power of a simple question.

Gender marketing sounds simple — until you look at how people actually make decisions.In this episode, we explore where gender-based strategies still make sense, where they become risky, and why rigid divisions often miss how buying decisions really happen. We talk about emotions, functionality, multiple decision-makers, and the thin line between insight and stereotype. If you’ve ever wondered whether gender targeting helps your brand or quietly limits it, this conversation is for you.Let us know what you think — especially if you’ve wrestled with this in your own campaigns.

Marketing agencies as we know them were built for a very different world — one where most work had to be done manually, by large teams, over long timelines.In this episode, we explore how AI is quietly reshaping not just tools and workflows, but the entire idea of what an agency actually is. We talk about the shift from service providers to problem-solving teams, why smaller, more flexible setups may win, and what skills will matter when execution is no longer the bottleneck.Tune in if you’re wondering what’s left of “marketing” when almost everything can be automated — and what comes next.

What if great leadership starts with the idea that you’re not special? In this episode, we explore the Scandinavian concept of Janteloven and how its principles of humility, equality, and quiet responsibility shape the way teams communicate, make decisions, and build trust.We reflect on how this mindset clashes with hustle culture and personal branding — and where it might actually offer a healthier, more sustainable approach to work. Tune in if you’ve ever felt that strong culture matters more than loud confidence.

Some marketing works instantly. Other marketing takes months to even begin.In this episode, we explore why B2B and B2C operate in completely different worlds — from trust and long-term relationships to attention, entertainment, and fast decisions. We reflect on why so many campaigns fail simply because the strategy doesn’t match the reality of the buyer.Tune in if you’ve ever felt that “good marketing” still wasn’t getting the right results.

Everyone says their target audience is the CEO — but that’s rarely how buying decisions actually happen.In this episode, we explore who really drives B2B choices inside companies, why executive-focused campaigns often burn budget, and when targeting the top actually makes sense. We talk about internal champions, real decision dynamics, and the quiet role of teams that shape outcomes long before a CEO gets involved.Tune in if you’ve ever wondered why “perfectly targeted” campaigns still miss the mark.

In this episode of Beyond Marketing, we take a step back from tactics and look at why websites stop converting — even when they look “fine” on the surface. We explore how visibility, speed, first impressions, trust signals, and clear actions quietly shape decisions long before someone clicks a button.Along the way, we reflect on how search, social platforms, and AI tools are changing what a website is actually for today. If your traffic is down and conversions feel harder than they used to be, this conversation might help you see your website differently.Let us know if this sounds familiar.

We’ve all seen it — people showing up to conferences hoping something will “just happen.” In this episode, we explore why that mindset usually fails, especially in B2B, and why real results come from the work done long before you step into the venue.We talk about preparation, meaningful outreach, and how being genuinely useful can open more doors than any elevator pitch ever will. It’s a conversation about patience, intention, and playing the long game in networking.Tune in if you’ve ever wondered whether conferences are actually worth it — and how to make them work for you.

This episode isn’t really about microphones, software, or tools — it’s about removing friction and actually getting things done.We talk about the gear and setup behind Beyond Marketing, why “good enough” often beats “perfect,” and how overcomplicating your process can quietly kill momentum. Along the way, we explore the mindset behind choosing simple tools, building repeatable habits, and focusing on consistency over optimization.Tune in if you’ve ever delayed starting because you thought you needed more.

Two years in, we take a step back and reflect on what podcasting really teaches you once the initial excitement fades.We talk about consistency, audience quality over vanity metrics, why guests change the game, and how a podcast becomes a tool — not a goal in itself. This isn’t a how-to guide, but a collection of observations you only get by recording, publishing, and sticking with it.Tune in if you’re building something long-term — or thinking about starting before you feel ready.

In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate.These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own company. Each one shaped the way we build relationships with clients, structure communication, and grow our business.These books aren’t just about business — they’re about clarity, influence, empathy, and becoming a better communicator in every area of life.

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:How AI gathers data about your brand — and why traditional SEO is no longer enough.The surprising role of social media presence in how AI categorizes and surfaces businesses.Why being active across multiple platforms dramatically increases your “AI discoverability.”How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.What companies that already get recommended frequently have in common (and how you can replicate it).Small optimizations you can implement right now to improve your visibility inside AI tools.Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience.Tune in if you’ve ever wondered where to draw the line between marketing and the heart of your business.

Let’s be honest — not every marketing agency plays fair.In this episode of Beyond Marketing, we'll break down the three biggest sins of marketing agencies that every business owner should watch out for.I’ve seen it all — the fake reports, the contracts that trap you, and the broken promises that destroy trust.We’ll talk about:1️⃣ Agencies that sell illusions instead of results.2️⃣ Those that lock clients in with shady, auto-renewing contracts.3️⃣ And the ones that simply don’t deliver what they promised.I’ll share real stories from clients who’ve been burned — and what to look for so it doesn’t happen to you.Because good marketing isn’t about buzzwords or smoke and mirrors — it’s about honesty, reliability, and results you can actually see.🎧 Tune in to Beyond Marketing and learn how to protect your business from the industry’s biggest traps.

Everyone talks about quality — but what if quality isn’t what really matters?In this episode, Dmitry Andrzej Rodzin challenges one of the biggest myths in business: that quality alone wins clients.Through real-life stories and sharp insights, he explains why timeliness and communication often matter more than perfection itself.Because a flawless product delivered too late is worthless — just like a perfect wedding cake arriving two days after the wedding.You’ll learn:✅ Why “being perfect” can actually kill your reputation✅ How good communication can save you even when things go wrong✅ Why trust and reliability beat craftsmanship every single timeQuality is your entry ticket — but speed and clarity are what keep you in the game.🎧 Listen now and discover why being on time is the new quality.

Choosing a company name sounds simple — until you actually have to do it.In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name.We’ll talk about:whether your service or product should be part of the name,when it makes sense to use your own last name (and when it doesn’t),how domain availability and name length can affect your clicks,how to check for trademarks and social media handles,and why the name has to feel right to you personally.By the end, you’ll know how to find a name that’s memorable, strategic, and future-proof — one you’ll still love years from now.Tune in if you’re starting a new business, planning a rebrand, or just want to make sure your brand name actually works for you, not against you.

Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.

If you have to explain your website — you’ve already lost.In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.When visitors land on your page, they decide within seconds whether to stay or leave.If they don’t immediately understand:Who you areWhat you doHow you can help themthey’ll simply go back to Google — and Google will notice that too.A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.Takeaway:Make your homepage crystal clear. Include:✔ What you do✔ Who you help✔ A strong CTA (like “Get a quote” or “Book a call”)✔ Social proof to build trust

This time we'll be talking about a situation when it's better not to invest in marketing, as it can ruin your reputation and your company.

In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg. We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image. Sascha provided valuable insights into the evolving world of political communication, from the power of social media to the balance between authenticity and professionalism. Whether you're in politics or business, this episode sheds light on how personal branding is key to standing out and achieving success.

In this episode, we explore key strategies for negotiating in B2B environments. Learn how to: Prepare effectively and build trust. Leverage your value proposition. Handle objections with confidence. Close deals that foster long-term partnerships. Ideal for marketing professionals and B2B sales teams looking to enhance their negotiation skills. Tune in for actionable insights!

5 marketing activities you should start with, when trying to sell a new, innovative product. Spoiler: educating the market is not one of them. The tool I mention: https://leadinfo.com/?fpr=rodin

Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind creating content that not only resonates with audiences but also aligns with the search giant's complex criteria. From understanding the core of how the algorithm functions to mastering the art of content that Google 'likes,' this episode is a treasure trove for anyone looking to navigate the enigmatic waters of SEO. Tune in to unlock the secrets of one of the most powerful digital gatekeepers of our time.

The "7 dates" principle in marketing refers to the concept that a potential customer needs an average of seven interactions with a brand before making a purchasing decision. These interactions can encompass various touchpoints such as advertisements, email messages, social media, webinars, or even personal sales conversations. In this episode, we'll break down each step of the process, from the initial introduction to the final conversion, giving you actionable insights to apply in your own marketing efforts. Through real-world examples, we'll illustrate how this method has proven successful in various industries.

In a world where algorithms shape our experiences, how much of what you see on Instagram is genuinely what you want to see? Join us in this enlightening episode of Beyond Marketing as we dive deep into the inner workings of Instagram's personalization engine. Learn about the choices you unwittingly make that inform the platform's understanding of your preferences. Discover actionable steps to reclaim your feed and disable personalization, ensuring a more organic and authentic browsing experience. Whether you're a casual scroller or a digital influencer, understanding these tools can redefine your relationship with the platform. Listen in and take the reins of your Instagram experience back into your hands.🎧📱🔍

If your cold emails do not work, make sure to listen to this episode. In this episode of Beyond Marketing, we delve deep into the art of crafting effective cold emails. Cold emailing is a powerful tool for reaching out to potential clients, partners, or job prospects, but it's often misunderstood. From the captivating subject line to the compelling call to action, discover 3 sentences that will transform your cold emails into meaningful connections and opportunities.

In a world inundated with content, standing out has become both an art and a science. Welcome to another exciting episode of Beyond Marketing, where we delve deep into the creative process to uncover the secrets behind crafting perfect content. In this episode, you'll discover the strategies and techniques that can elevate your content to the next level, whether you're a blogger, YouTuber, podcaster, or social media enthusiast. Whether you're a seasoned content creator looking to refine your skills or just starting your journey in the content creation realm, this episode is packed with actionable advice to help you create content that not only meets but exceeds your audience's expectations.

Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity. I'm your host, Dymitr Rodin, an industry insider and a marketing enthusiast with an unquenchable thirst for innovation. Join me and my guests as we embark on an exhilarating journey that goes beyond the norms, beyond the expected, and way beyond the conventional marketing playbook.