Beyond The Bins

Episode 4 of Beyond the Bins goes full Mythbusters mode. Paul and Ewelina debunk the top misconceptions about sustainability in the salon industry, from cost myths to recycling realities, and share how technology, education, and innovation will shape the next chapter of Sustainable Salons. Spoiler: the future’s circular, inclusive, and pretty damn exciting.

Hair that saves oceans. Shampoo bottles that become sunglasses. Waste that funds meals and jobs. Paul and Ewelina reveal the behind-the-scenes magic of Sustainable Salons, how they built a world-first recycling system that’s actually sexy, the science behind their famous hair booms, and how a movement born in Australia found a second home in New Zealand.

Before there was Sustainable Salons, there was a single roll of foil, a tiny warehouse, and two big dreamers. In this episode, Paul and Ewelina share how Refoil sparked a circular movement, complete with a cheeky campaign, a few rejections, and one unforgettable lesson: sell your story, not your stuff.

In this debut episode of Beyond The Bins, Sustainable Salons co-founders Paul and Ewelina take us on a journey from Amsterdam to Australia, sharing how curiosity, creativity, and a touch of chaos grew into a movement that’s transforming the salon industry. Discover the “why” behind Sustainable Salons—how 95% of salon waste gets a second life, why doing good is good for business, and how it all started with one big question: where does it all go?

Here’s a sneak peek! We’re going Beyond the Bins with Sustainable Salons founders Paul Frasca and Ewelina Soroko, sorting through the biggest topics in sustainability, innovation, and the people turning waste into real impact.

Something exciting is coming…We’re going beyond the bins with Sustainable Salons Founders Paul Frasca and Ewelina Soroko to dive deep into the conversations that matter most, from sustainability and innovation to the people shaping a greener future for our industry.