Beyond The Trowel

Rob McCauley brings a well-rounded perspective to the construction and building materials industry, with experience that spans from hands-on work in the field to technical sales. Now a Senior Technical Sales Representative at Dryvit Systems, he’s grown through multiple roles and built a reputation for connecting product knowledge with real-world jobsite performance.With a background in project leadership as a superintendent and early experience in product sales, Rob understands the industry from every angle. On this episode of Beyond the Trowel, he shares insights from his journey, lessons learned along the way, and his perspective on where the industry is headed.

Misha Homara is the creator of the Misha Method and owner of Tricore Panels. In this episode, she shares her journey into construction after starting in the beauty industry knowing “zip, zero, zilch” about the trade. We talk about the unique dynamics of working in a family business, breaking barriers in the industry, and how embracing new software and technology has helped her innovate and grow her company. Misha’s mission is simple: become the strongest version of herself in this industry—and help others do the same.Check out The Misha Methodhttps://www.themishamethod.com/aboutTricore Panel's Infohttps://www.tricorepanels.comBuild CA Infohttps://build.ca.gov/

Happy New Year! In this episode of Beyond the Trowel, Shawna, Kayla, and Kira look back on 2025 — both at O’Donnell Plastering Inc. and across the construction industry as a whole. They talk about what this year revealed about growth, leadership, safety, and the changing landscape of the trades.From what it took to keep ODP moving forward to what they’re seeing industry-wide, the conversation covers the wins, the challenges, and the lessons they’re carrying into 2026. The hosts also share what they’re excited about for the year ahead — for their company and for construction as a whole.It’s a real, honest conversation about where the industry is headed and what it takes to build something that lasts.

In this episode, we sit down with Laura Grabar, a driving force behind Expert Drywall, a proudly family-owned, multi-generational business known for its top-tier craftsmanship and integrity in the drywall industry. With a deep-rooted commitment to quality and family values, Laura shares the journey of growing a company where legacy matters just as much as the final finish.

In this episode, we sit down with Jim Ruane, former Mayor of San Bruno and owner of Patrick J. Ruane, Inc., a respected name in the construction industry. Jim shares how his dual roles in public service and business leadership have shaped his perspective on community, responsibility, and growth.From navigating the complexities of city leadership during pivotal moments to steering a multi-generational family business in construction, Jim offers a unique blend of civic insight and entrepreneurial wisdom. We talk about legacy, leadership, and the power of staying grounded in your values—whether you're building a city or a company.This is a conversation about vision, resilience, and what it means to truly serve—your customers, your community, and your team.

Join us for an exciting episode featuring Chrissie Davis, the dynamic new owner of InCourage. Chrissie Davis is bringing a new vision and innovative approach to construction and renovation. Whether you're interested in the business side of things or the mechanics, this conversation promises valuable takeaways and inspiration for both aspiring contractors and seasoned professionals. Chrissies Highly Recommend Book Reads: Lean In Sheryl Sandberg The Miracle Morning by Hal Elrod 7 Habits of Highly Effective People by Stephen R. Covey Atomic Habits by James Clear Rich Dad Poor Dad by Robert Kiyosaki

Join us this month as our long time supplier and family friend Rui Bronze shares his insights and knowledge as a construction sales expert. We explore the dynamic role of a construction sales representative, uncovering the strategies, challenges, and triumphs that define this critical position.

What better way to kick off our podcast with none other then our founder Marlene O'Donnell. In this Episode we discuss handling a family business, how the industry has changed, and how the new generation is taking over!