Beyond Your Brand

In this episode of Elise Sharpless & Beyond Your Brand, Elise dives into one of the most transformative shifts you can make — choosing to grow beyond what people expect of you. Because expectations, whether spoken or unspoken, have a way of quietly shaping who we become. But what if the version of you that others are comfortable with… isn’t the version you’re meant to be? This episode explores what it really looks like to break free from expectations, outgrow old identities, and step into a higher level — even when it challenges the people around you. Inside this episode: How expectations limit your growth without you realizing it Why outgrowing people is often necessary The discomfort that comes with stepping into a new version of you Letting go of approval and external validation Becoming the person you were actually meant to be This is your reminder that growth isn’t about fitting in… it’s about expanding beyond what others thought was possible for you. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

In this special one-year anniversary episode of Elise Sharpless & Beyond Your Brand, Elise reflects on one of the most frustrating experiences in business — working harder than ever and still not seeing the growth you expected. If you’ve been showing up consistently, putting in the hours, and doing “all the right things” but still feel stuck, this episode will challenge the way you think about effort, strategy, and results. Because growth doesn’t come from doing more… it comes from doing what actually moves the needle. Inside this episode: Why working harder isn’t translating into growth The hidden gaps between effort and results Where your strategy may be misaligned How to shift from busy → effective What to focus on if you actually want to scale This is the episode that helps you stop spinning your wheels — and start growing with intention. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

In this episode of Elise Sharpless & Beyond Your Brand, Elise introduces a bold shift in how we think about audience growth and engagement. What if the goal isn’t to “lock in” your audience… but to keep them intrigued? Welcome to the Open Relationship Strategy — a fresh approach to marketing that focuses on curiosity, connection, and consistency over control. Because in today’s digital world, attention isn’t owned… it’s earned over and over again. Inside this episode, Elise breaks down: Why traditional “loyalty” thinking is hurting your brand How to keep your audience engaged without chasing them The psychology behind why people stay, leave, and come back How to create content that builds intrigue and desire The shift from control → connection in modern marketing If you’ve ever felt like your audience is hot and cold, disengaged, or not converting the way you hoped — this episode will completely reframe how you show up. This isn’t about commitment. It’s about connection that keeps people coming back for more. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What happens when a campaign isn’t built to sell—but built to serve? In this episode of Beyond Your Brand, Elise shares the story behind For Our Heroes, a campaign created for Special Ops Child Watch—an organization supporting military families through dependable, on-site childcare during critical events. What started as a goal to increase followers and visibility quickly became something much deeper: a lesson in trust, connection, and what actually makes marketing work. Because when you're speaking to an audience that relies on alignment, word-of-mouth, and real-life experience—you can’t fake it. You can’t “hack” trust. You have to build it. Inside this episode: • The story behind the Special Ops Child Watch campaign • Why traditional marketing doesn’t work for every audience • How emotion-led creative outperformed strategy alone • The shift from advertising to belonging • Real campaign results from a $180 ad spend • Why connection—not reach—is what drives growth This episode is for you if you’re building a business and want your marketing to mean something—while still performing. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What if the most powerful way to grow your business wasn’t online? In this episode of Elise Sharpless & Beyond Your Brand, Elise shares how creating a simple walk club turned into a powerful strategy for building real community—and real clients. This isn’t about complicated funnels or more content. It’s about showing up consistently, creating connection, and building trust in a way that naturally leads to conversion. Inside this episode: • How to start a walk club or local community from scratch • Why in-person connection accelerates trust and business growth • How to position your community without it feeling transactional • What to say when people ask what you do (without being salesy) • How consistency creates momentum and visibility • Turning conversations into aligned clients If you’re tired of chasing leads online and want a more natural, relationship-driven way to grow, this episode will shift how you think about marketing. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What does it really mean to think like a CEO? In this episode, Elise pulls back the curtain on what happens behind corporate doors — and how high-level leaders approach strategy, planning, and leadership differently than most entrepreneurs. This isn’t about working harder. It’s about operating at a higher level. If you’re ready to step out of the day-to-day and start leading your business with clarity, vision, and intention, this conversation will give you the framework to start. In this episode, we discuss: • The difference between operators and CEOs • How high-level leaders approach planning and growth • The mindset required to scale sustainably • Why decision-making is a leadership skill • How to step into your next level of authority This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

At first, it seemed like a win. A bonus structure designed to motivate, reward, and push growth. But over time, something didn’t feel right. In this episode, Elise shares the story behind a business decision that revealed a deeper truth about power, control, and leadership—and the moment she realized things weren’t as they appeared. In this episode, we discuss: • Why not all incentives are created equal • How to recognize control disguised as opportunity • The importance of ownership in your business • Red flags to watch for in partnerships and structures • Making the decision to step into your own power This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Entrepreneurs and high performers often feel overwhelmed not because they lack motivation, but because they have too many ideas and responsibilities competing for attention. In this episode, Elise shares a powerful mindset shift: focusing on Ta-Da moments instead of endless to-do lists. By celebrating small wins and building systems that support your workflow, you create the momentum that fuels progress, confidence, and growth. In this episode you’ll learn: • Why high-achieving brains often feel overwhelmed • The difference between a traditional to-do list and a Ta-Da list • How small completed tasks build momentum and confidence • Why entrepreneurs need systems to hold their ideas and responsibilities • How organization and automation can simplify running a business • Why systems create freedom instead of slowing you down • How small daily wins contribute to long-term business success Key Takeaway Success rarely happens in one big breakthrough. It’s built through hundreds of small Ta-Da moments that create momentum over time. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

The Quiet Strategy Behind Life-Changing Moves Leaving everything familiar behind and celebrating the unexpected — the moment life quietly pivots into a brand-new chapter. The year I turned 40, I threw a party. Friends. Family. Celebration. But what no one knew was that the party was also a goodbye. Behind the scenes, my husband and I were preparing for a life-changing move that would alter everything about our future. In business and in life, some of the biggest decisions happen quietly long before anyone else sees the vision. In this episode of I’m sharing the story behind that moment — and why sometimes the most powerful moves begin in silence. If you're in a season where you feel a shift coming… this conversation is for you. Because often the next chapter starts before the world realizes the page has turned. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What You’ll Learn in This Episode:Why Google doesn’t rank businesses based on quality (and what it does rank instead)The real reason competitors with worse service often show up above youWhat Google sees as “confidence” in your businessHow reviews impact rankings (and why consistency matters more than spikes)Whether one bad review can actually hurt your businessHow to respond to negative reviews without making things worseThe truth about how many Google reviews are “enough”Why recency beats quantity when it comes to rankingsHow to build a simple, repeatable review system that works on autopilotKey Takeaways:Google reads momentum, not perfectionOne bad review won’t tank your ranking—but ignoring it canA 4.5-star business with real responses builds more trust than a silent 5-star profileReviews don’t make sales—they remove doubt (and doubt kills conversions)Action Steps from This Episode:Stop waiting for reviews to magically happen—build a systemAsk every customer, every time, the same wayRespond to every review using service and location keywordsFocus on steady, consistent reviews instead of big spikesPrioritize recency over total review count This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Elise calls out the myth that Facebook ads are “too expensive” and shows how a simple $5-a-day strategy can put your business in front of the right people. Instead of chasing quick sales, she breaks down a 3-step ad system—grab attention with a giveaway, turn viewers into followers, and build trust with consistent content that actually converts.She stresses the importance of building trust with the audience, which ultimately leads to increased revenue. The episode is a call to action for business owners who are tired of ineffective marketing tactics and are ready to embrace a more strategic approach to grow their brand. Takeaways If posting on Facebook is your whole marketing plan, your competitors are already ahead of you. You run $5 a day ads to build an audience that actually wants to hear from you. Trust equals revenue; when you post your next offer, your audience is warm, ready and watching. Titles Unlocking the Power of $5 Facebook Ads Stop Posting and Praying: Effective Marketing Strategies Sound bites "If posting on Facebook is your whole marketing plan, your competitors are already ahead of you." "You run $5 a day ads to build an audience." "Trust equals revenue; when you post your next offer, your audience is warm."  Chapters 00:00 Introduction to Effective Marketing Strategies 01:25 The $5 a Day Facebook Ad Strategy 02:50 Step 1: Launching a Giveaway Ad 03:46 Step 2: Running a New Followers Ad 04:44 Step 3: Engaging with Fresh Content This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Plus, Elise shares how Google’s algorithm really thinks, why reviews are more powerful than ads, and how to make sure your business appears when people are searching for what you do. 💡 Bonus: Download Elise’s free Google Business Optimization Checklist with 20+ tips to help you show up faster—available at DigitalBlueCollarMarketing.com This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

✨ Key Takeaways:How to recognize when your energy no longer matches your circleWhy shrinking yourself to fit in only delays your growthThe mindset shift from guilt to gratitude as you evolveHow to make peace with change and step boldly into your next season💡 “You’re not leaving people behind  you’re leading yourself forward.”If you’ve been feeling that tug toward something greater, this episode will speak right to your soul.🎧 Listen now to Episode 30 of Beyond Your Brand with Elise Sharpless — available on all platforms. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Listeners will learn why compelling ad copy and eye-catching graphics matter, why you shouldn’t rely solely on AI for your visuals, and how to test, track, and refine ads for maximum impact. Elise emphasizes that advertising is a journey – one that requires patience, strategy, and the right creative tools – and she offers her agency’s expertise for those ready to take the leap into growth.Key Takeaways:$5 a day can bring you growthPaid ads are essential for visibilityCreate scroll-stopping ads with strong visualsSuccess starts with the right mindsetTarget geographically for better resultsStorytelling makes your ad copy more engagingDon’t rely on AI for graphicsTesting is necessary for ad successAlways track your ad performanceRefine your target audience for better engagement This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Connect with Krista🌐 Website: www.thekristak.com🔗 LinkedIn: Krista Kowalczyk📸 Instagram / Facebook: @the.krista.kAs Featured OnKrista has been featured on major media outlets including:The Kelly Clarkson ShowGood Morning AmericaABC World News Tonight with David MuirFox WeatherThe Weather ChannelNBCLX This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

📞 Phone: 239-849-6886📧 Email: [email protected]🔗 LinkedIn: linkedin.com/in/puja-romero-13107b45 This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What’s worth more to you right now—security or choices?I would love to hear from you! Follow our community on Facebook 📸 Instagram: @hey_elise_📘 Facebook: https://www.facebook.com/esharpless1💼 LinkedIn: https://www.linkedin.com/in/heyelise/ This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

📸 Instagram: @hey_elise_📘 Facebook: https://www.facebook.com/esharpless1💼 LinkedIn: https://www.linkedin.com/in/heyelise/✉️ Email: [email protected] This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Connect with Elise Sharpless🌐 Website: www.digitalbluecollarmarketing.com📸 Instagram: @hey_elise_📘 Facebook: Elise Sharpless💼 LinkedIn: Elise Sharpless✉️ Email: [email protected] This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Get a free scan of your online presence → https://digitalbluecollarmarketing.comConnect with Elise Sharpless: [email protected] This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Facebook: https://www.facebook.com/glenn.poulos/LinkedIn: https://www.linkedin.com/in/glennpoulos/Website: https://glennpoulos.com/ This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Want Help Fixing Your Strategy?Reach out for your “BS FREE” personal audit of your marketing strategy from HeyYouSocial.comContact:💻 HeyYouSocial.com📧 [email protected] This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Connect with John Huffmanwww.johnhuffmanspeaks.comwww.facebook.com/consultdailywww.facebook.com/john.huffman.77www.instagram.com/realjohnhuffman This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

What to Expect in This Episode:How Malea Madrid’s personal experience turned into a mission to protect aging adultsThe alarming rise in scams targeting seniors—especially post-COVIDHow scammers exploit cognitive decline and emotional triggersWhy mail management, bill oversight, and education are key to fraud preventionA powerful call for stronger protections and compassionate advocacy for our aging populationwww.cidseniors.com This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here’s What to Expect from This Episode:Why traditional SEO isn’t dead—but needs a local twistHow ChatGPT can turn your handwritten job notes into polished estimatesWays to repurpose everyday tasks into powerful contentThe truth about AI myths (and why it’s not replacing you)Tips to stay consistent online without burning outIf you’re in the home services space and want to work smarter while keeping your brand personal and relatable—this one’s for you.Curious how your business is showing up online?Are you ranking? Can your customers actually find you?This past month, I’ve helped business owners take control of their online visibility—making sure their businesses are showing up on Google and using the right SEO practices to attract the right audience.Want to know how your business is doing?👉 Visit HeyYouSocial.com to get your FREE 4-page visibility report—sent straight to your inbox. No strings attached. Just real insight to help you grow.Try it today and start showing up where it counts.Connect with Elise Sharplesshttps://www.facebook.com/esharpless1   This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:Wendy's journey into digital entrepreneurshipKey benefits of digital marketing in your businessWhy trust and connection are your biggest assets in digital businessThe importance of consistency in brandingAnd much more! Connect with Wendy Jo:Website: https://beacons.ai/thewendyjoThe MW Company: https://www.mwco.shop/YouTube: https://www.youtube.com/@wendyjodavisTikTok: https://www.tiktok.com/@thewendyjo Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:Dorris's journey into the fashion industry, despite initial hesitation with technology.The power of owning your personal story to unlock unstoppable success.Practical steps to break free from feeling stuck and confidently pursue your dream career.How Dorris empowers women everywhere to embrace their most fabulous selves and live unapologetically.And much more! Connect with Dorris Burch:Website: http://dorrisburch.comInstagram: https://www.instagram.com/thefabulousdorrisburch/YouTube: https://www.youtube.com/@thefabulousdorrisburchBook: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/ Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:Robin's motivation behind starting the Local Chapters of Business Women (LCBW).The importance of service and genuine connection over just making sales.How networking communities empower women.The organization's significant growth.And much more! Connect with Robin Schwartz:Website: https://lcbw.org/ Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:How Troy discovered his voice and turned it into a career.Why following your passion can make career transitions feel effortless.The importance of consistency in your logo to strengthen your brand identity.What is UGC, and why is it popular?And much more! Connect with Troy Holden:Website: https://troyholdenvoices.comInstagram: https://www.instagram.com/troyholdenvoices/Facebook: https://www.facebook.com/tholden63LinkedIn: https://www.linkedin.com/in/troyholden/YouTube: https://www.youtube.com/@troyholdenvoicesTikTok: https://www.tiktok.com/@troyholdenPodcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510 Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:What inspired Brenda to start her business?The emotional weight that belongings can carry during times of transition.How Brenda and her team support clients emotionally and practically.Why is it important to care about the story behind secondhand items?And much more! Connect with Brenda Rankin:Website: http://www.avintageestatellc.com  Facebook: https://www.facebook.com/profile.php?id=61564860975909Instagram: https://www.instagram.com/estatemaxx_luxuryforless/ Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Here's what to expect on the podcast:Danielle's journey from humble beginnings to entrepreneurial success.The power of pivoting when things don't go as planned.Launching Nomadic Vacays during the height of COVID-19.The entrepreneurial mindset.And much more! Connect with Danielle Giancola:Website: http://www.Nomadicvacays.comInstagram: https://www.instagram.com/nomadicvacays/Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Many people hold on to jobs they dislike, thinking a career shift is too difficult, but is it really? In this episode, Elise talks with Joe Nugent about embracing new opportunities that can lead to less struggle and more success. Do not settle for a job that drains you. Start moving toward a path that inspires growth and fulfillment. Stay tuned! Here's what to expect on the podcast:How did Joe unexpectedly start his own home inspection business?The shift from "Inspector Gadget Homes" to "Joe the Home Pro".Building the business around a core pillar and a relationship-driven approach.The newly launched licensing program and how it helps aspiring entrepreneurs start home inspection businesses.Advice for those who think it's too late to shift careers and pursue something new.And much more! Connect with Joe Nugent:Website: https://www.joethehomepro.com/Facebook: https://www.facebook.com/joethehomeproInstagram: https://www.instagram.com/joethehomepro/YouTube: https://www.youtube.com/@joethehomepro  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Every business owner has their own unique approach, and today's guest is no exception! Join Elise as she talks with Ed Haines, who stands out by putting his clients' needs first instead of focusing solely on making a sale. If you're in the real estate industry, Ed offers practical advice to help you succeed. Don't miss it, and stay tuned! Here's what to expect on the podcast:Ed's inspiring journey in the real estate industry.How Ed's blue-collar roots have influenced his approach and driven his success in the white-collar world.How Ed came up with his brand and the story behind its creation.The role of teamwork in business success.And much more! Connect with Ed Haines:Website: https://www.lbibroker.com/Facebook: https://www.facebook.com/profile.php?id=100009605234689LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Photos and videos carry powerful memories and stories, but keeping them safe can be challenging, especially when unexpected disasters strike! In this episode, Elise chats with Kristen Goodman about the importance of digitizing old photos and videos. Kristen helps families take simple, meaningful steps to ensure their memories live on for years to come! Stay tuned!Here’s what to expect on the podcast:The heartfelt story behind Kristen’s passion for photography and memory preservation.Why preserving photos and videos matters.The meaning behind her brand, “Clicking with Kristen,” and the focus on personal connection.Kristen’s approach to building genuine trust and connection with her clients.And much more! Connect with Kristen Goodman:Website: https://www.dennisgoodmanphotography.com/clicking-with-kristenFacebook: https://www.facebook.com/clickwithkristen Connect with Elise Sharpless: This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Dorris Burch, who empowers women to embrace their fabulous selves. Doris shares her journey of building the Fab Factor brand and her mission to inspire confidence and visibility in women. Connect with Dorris Burch:Website: http://dorrisburch.comInstagram: https://www.instagram.com/thefabulousdorrisburch/YouTube: https://www.youtube.com/@thefabulousdorrisburchBook: https://www.amazon.com/Little-Black-Book-Being-Fabulous/dp/1539146723/  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Robin Schwartz, founder of Local Chapters of Business Women (LCBW). Robin discusses her journey of empowering women through networking and leadership, her organization's growth, and maintaining brand consistency across its chapters. Connect with Robin Schwartz:Website: https://lcbw.org/  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Troy Holden. They discuss his multifaceted career in voiceover work, branding, customer relationships, and traditional marketing tactics, offering insights for aspiring entrepreneurs and voice actors. Connect with Troy Holden:Website: https://troyholdenvoices.comInstagram: https://www.instagram.com/troyholdenvoices/Facebook: https://www.facebook.com/tholden63LinkedIn: https://www.linkedin.com/in/troyholden/YouTube: https://www.youtube.com/@troyholdenvoicesTikTok: https://www.tiktok.com/@troyholdenPodcast: https://podcasts.apple.com/us/podcast/the-vo-life/id1547466510  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Brenda Rankin, an entrepreneur and estate sale expert. Brenda shares her journey, challenges, and strategies for success, emphasizing the importance of focus, compassion, and her enterprising spirit. Connect with Brenda Rankin:Website: http://www.avintageestatellc.com  Facebook: https://www.facebook.com/profile.php?id=61564860975909Instagram: https://www.instagram.com/estatemaxx_luxuryforless/  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Danielle Giancola, a former teenage server turned hospitality leader and founder of Nomadic Vacay Vacation Rentals. Despite humble beginnings and challenges as a single mom, Danielle climbed the ranks at top hospitality companies before launching her business during the pandemic. With a strong focus on service, transparency, and heartfelt branding, Danielle's story is one of grit, faith, and reinvention. Join us as she shares insights about her entrepreneurial journey and marketing strategies. Connect with Danielle Giancola:Website: http://www.Nomadicvacays.comInstagram: https://www.instagram.com/nomadicvacays/Facebook: https://www.facebook.com/search/top?q=nomadic%20vacays  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Joe Nugent, founder and CEO of Joe the Home Pro, a fast-growing home inspection company based in Naples, Florida. Joe shares his journey from hospitality to home inspections, emphasizing the importance of relentless service, strong values, and building strong relationships. He discusses the challenges and triumphs of starting and scaling his business, including a significant rebranding experience. Connect with Joe Nugent:Website: https://www.joethehomepro.com/Facebook: https://www.facebook.com/joethehomeproInstagram: https://www.instagram.com/joethehomepro/YouTube: https://www.youtube.com/@joethehomepro  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise interviews Ed Haines. They explore his journey in real estate, emphasizing work ethic, team support, and innovative strategies like property auctions, which have driven his business's success and recognition. Connect with Ed Haines:Website: https://www.lbibroker.com/Facebook: https://www.facebook.com/profile.php?id=100009605234689LinkedIn: https://www.linkedin.com/in/ed-haines-9a29076b/  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Thanks for tuning in to Beyond Your Brand! Today, Elise talks with Kristen Goodman, founder of "Clicking with Kristen." Kristen's passion for photography and storytelling was inspired by her childhood memories with her grandmother. She discusses her journey, the emotional impact of preserving memories, and how her personal experiences with loss have fueled her passion to help others capture their own legacies.  Connect with Kristen Goodman:Website: https://www.dennisgoodmanphotography.com/clicking-with-kristenFacebook: https://www.facebook.com/clickwithkristen  This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.

Entrepreneurship is in my blood. As a fourth-generation entrepreneur, you could say it was destiny. I had a front-row seat watching my family build businesses from the ground up—and by age 10, I was already knocking on neighbors’ doors, selling my drawings.The path was clear, but the journey? Anything but easy. I watched others master confidence, mindset, and boldness—qualities that didn’t come naturally to me. For years, I worked behind the scenes, helping business owners grow their brands—often doubling and tripling their revenue. Armed with a strong background in sales, marketing, and advertising, I developed the perfect formula to help businesses scale and created Hey You Social digital marketing agency.Those moments make me proud, but nothing compares to having my family right beside me, chasing our dreams together. I helped my husband launch his business, and now our daughters—just 18 and 20—are entrepreneurs too!As a wife and mother, it’s been my mission to pour confidence, mindset, and boldness into my family. We’ve taken big leaps moving from our hometown up North to our Southern paradise and just recently, we finished building our dream home, wall by wall, while running and growing our businesses.YES! Building from the ground up takes grit, determination, and a mindset that won’t quit. And every decision has led me here, to this moment, with you.Each week we go all in with real entrepreneurs who’ve built, scaled, and sustained powerful businesses. We’re sharing the raw, the real, and the unfiltered truth behind entrepreneurship..Ready to push past your limits and take your business Beyond the Brand? Then let’s build something legendary—together.I’m your host, Elise Sharpless—and this is the BEYOND YOUR BRAND Podcast. This episode was created for you—and if it resonated, don’t keep it to yourself.Download the episode, leave a review, and share it with another business owner who needs a smarter way to grow. My goal this year is to double this community, and every download helps make that happen.Want to take the next step?Visit www.elisesharpless.com for resources, updates, and ways we can work together to grow your brand with intention—not guesswork.Growing a business takes grit, determination, and a mindset that won’t quit. That’s why I show up here every single week—so you don’t have to figure it out alone.Thanks for listening to Beyond Your Brand.See you next week.