BILD What Matters

PODCAST · business

BILD What Matters

BILD What Matters is a podcast for impact-driven founders, entrepreneurs, and leaders who are willing to take off the mask. BILD stands for Business, Impact, Life by Design and that lens shapes every conversation.We talk about when life, leadership, and building a business comes at a cost, and how to navigate it. The moments where values are tested, opportunity has a price, and the easy path is rarely the right one.This show is here to normalize the struggle behind building what really matters. Honest conversations about business, identity, and execution.Take off the mask. Build what matters.

  1. 5

    #5 - Shane Cyr | When Showing Up Became Too Heavy

    He was the one everyone counted on. And it came at a cost.Shane Cyr grew up learning that being dependable meant being valued. Raised by a single mom with an absent father, he stepped into responsibility early. Leader. Athlete. The guy who never dropped the ball. But when he lost a starting role at ten years old, something shifted. He didn’t slow down. He pushed harder.That drive followed him into adulthood. Success in business. Respect from others. But underneath it, something felt off.“I didn’t feel like I had a lot of purpose.”In this episode, Shane opens up about pressure, people pleasing, and the quiet weight of shame he carried for years. Through therapy, self-awareness, and showing up more honestly, he’s beginning to redefine what it means to lead and live.If you’ve ever felt like you had to hold it all together for everyone else, this conversation will hit home.Join the conversation inside BILD What Matters.Follow @shanecyrofficial on InstagramFollow Victoria:Website - https://victoriacluney.com/Instagram - https://www.instagram.com/victoriacluney/Tiktok - https://www.tiktok.com/victoriacluney/Facebook - https://www.facebook.com/victoriacluney/LinkedIn - https://www.linkedin.com/in/victoriacluney/BILD What Matters explores Business, Impact, and Life by Design. Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. Subscribe, leave a review, and share this episode with someone who's making an impact in this world. 

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    #4 - Pt.2 Mark & Josee Johnson | Building Together: From Surviving To Thriving

    Mark Johnson didn't start Johnson Construction with a playbook. He started with grit, poor health, no time for himself and his family....and eventually hit a wall. In this 2 part episode, Mark is joined by his wife and business partner, Josee. They share the honest story of how they moved from survival to stability, and what it cost them along the way.They get into the power of having a strong second-in-command, why trusting your team is harder than it sounds, and how standardizing your processes (even just dress codes and digital signatures) creates clarity that money alone can't buy.Josee brings her own perspective on leading from behind the scenes — and why empathy might be one of the most underrated leadership skills in any business.This is a real conversation about the unglamorous work that actually builds something lasting.🎙️ Subscribe to BILD What Matters and leave a review if this episode hit home. BILD What Matters explores Business, Impact, and Life by Design. Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. Subscribe, leave a review, and share this episode with someone who's making an impact in this world. 

  3. 3

    #3 - Mark Johnson | From Home Renovations to Rebuilding Himself

    This is one of the most raw conversations we’ve ever had on the BILD What Matters Podcast.Mark opens up about losing his father to suicide, watching his mother’s health decline, navigating a brother’s homelessness, and how that pain shaped years of spiralling, addiction, and self-destruction.He also shares the turning point, the wife who stayed (Josee), the moment he finally chose change, and how business coaching and personal development helped him rebuild from the inside out.Today, Mark has:Lost over 45 poundsQuit drinkingBuilt a stronger businessCreated more time for his wife and two kidsStarted a men’s mental health group to help other men stop suffering in silenceThis episode is real, heavy, and hopeful.Content Warning: This episode includes conversations about suicide, addiction, and mental health.🎧 If this hits home for you, share it with someone who needs to hear it.If you want to learn more about Mark, Johnson Construction 613 and Menstalk his details are below:https://johnsonconstruction613.com/https://www.instagram.com/johnsonconstruction.613/https://www.instagram.com/therealmarkjohnson/BILD What Matters explores Business, Impact, and Life by Design. Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. Subscribe, leave a review, and share this episode with someone who's making an impact in this world. 

  4. 2

    #2 - Katie Faloon-Drew | When Doing It All Breaks You: A Habit Change Experts Wake Up Call

    Katie Faloon‑Drew built a life that checked every box: degrees, marriage, kids, asafe government job, the house with the white picket fence. She didn’t realize she was drowning until she broke. After years of chasing “I’ll be happy when,” she hit a full mental breakdown that left her unable to function and terrified to ask for time off. Therapy, medication, and energy work pulled her out. She rebuilt slowly, learning that confidence isn’t a look; it’s a habit. Katie now coaches high achievers through habit change rooted in values, not shame. Then June hit. A virus, relentless output, and “good stress” sent her to the Heart Institute with what they first called a heart attack. The message landed: slow down or be forced down. Today, she teaches a new truth: your brain wants safety, your body keeps the score, and you can rewrite your patterns one small choice at a time. What feeling are you actually chasing?00:00 The moment she admits she was drowning03:10 “I checked every box”12:40 Why weight‑loss goals fail20:15 Naming your brain: Meet “Brandi”32:00 When everything fell apart (the June scare)44:30 Energy work and intuition54:10 One piece of advice for anyone strugglingLeave a review to be entered into a weekly draw and win a copy of Alex Hormozi's Money Models Book! Are you overwhelmed in your business? Grab a free copy of the leadership capacity audit to find out exactly where you're maxed out and how to reclaim your time. Free Leadership Capacity AuditTo learn more about Katie visit her website: https://www.healthyconfidentyou.com/Follow: @katiefaloondrew on Instagram BILD What Matters explores Business, Impact, and Life by Design. Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. Subscribe, leave a review, and share this episode with someone who's making an impact in this world. 

  5. 1

    #1 - Victoria Cluney | From Numb to Honest: Taking Off The Mask

    Why start now? Because hiding hurts. After a two‑day healing retreat, I posted an 11‑minute video and pressed record on Episode 1. I’m done with fluff. I talk about the beach‑ball feelings I tried to hold down, the therapy that turned them into words, and the moment someone asked if I had “trauma” for walking away from an 80/20 white‑label deal. I chose autonomy. I chose values. I share my WILER code (wisdom from adversity, integrity over opportunity, lead with impact, extreme ownership, relentless execution) and set the tone for this show: depth over posturing. If you want leaders who can pull back the curtains, reveal the mess and how they still keep moving forward, you're home. Join the conversation inside BILD What Matters.Some key takeaways:How to name the shutdown: calm can be numb.Choose values when opportunity tests you.Build your own platform if autonomy matters.Why I use WILER to drive all hard calls.Own your role; expect the same from others.Execute relentlessly: press record, refine, repeat.0:00 Why I pressed record today02:10 When the beach balls popped up05:00 “I couldn’t pretend anymore”08:20 The WILLER code explained12:30 When everything fell apart (values vs deal)16:10 What this podcast will stand for18:40 How to leave a review and enter the drawBILD What Matters explores Business, Impact, and Life by Design. Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone. Subscribe, leave a review, and share this episode with someone who's making an impact in this world. 

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ABOUT THIS SHOW

BILD What Matters is a podcast for impact-driven founders, entrepreneurs, and leaders who are willing to take off the mask. BILD stands for Business, Impact, Life by Design and that lens shapes every conversation.We talk about when life, leadership, and building a business comes at a cost, and how to navigate it. The moments where values are tested, opportunity has a price, and the easy path is rarely the right one.This show is here to normalize the struggle behind building what really matters. Honest conversations about business, identity, and execution.Take off the mask. Build what matters.

HOSTED BY

Victoria Cluney

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