BizMagic Podcast

This episode is a little different because… it’s the season finale! And then some. Don’t worry, I explain everything, including:Why I’m pressing pause on the podcast (with love, not burnout)My final biz thoughts, for nowWhat’s been lighting me up in my client work latelyA sneak peek into my other podcast, Things My Mother Forgot to MentionThe launch of BizMagic BFFs, my new online biz & tech communityHow you can still get support through Strategy Sessions, Tech Check, and Tech Magic servicesEven though the podcast is going on hiatus, there are so many ways for us to stay connected. And honestly? This pause is less about stepping away and more about making space for the magic that’s happening elsewhere.So whether you’ve been listening from day one or just dropped in, THANK YOU. I’m truly grateful for your ears, your time, and your trust.And hey—don't forget to check out:BizMagic BFFs: bizmagic.co/bffWebsite Design: bizmagic.co/website-designTech Check: bizmagic.co/tech-checkTech Magic: bizmagic.co/tech-magicStrategy Sessions: bizmagic.co/business-strategyThings My Mother Forgot to Mention podcast: thingsmymotherforgottomention.comLet’s stay in each other’s orbit. And remember: trust yourself, love your work, and don’t believe the hype—there’s no one-size-fits-all way to run a business.Learn more about BizMagic or the BizMagic Podcast.

This episode is a little different—and a whole lot of real. I invited two of my favorite humans and biz team besties, Adriana Strama and Keriann Bellamy, back on the podcast to join me for a very honest, slightly spicy wrap-up of 2025. We’re talking about the messy middles, the shifts in our own businesses, and how we’re redefining success for ourselves as service providers.No "6-figure year or bust" vibes here. Just the truth about what actually worked, what didn’t, and what we’re carrying into 2026 with a lot more intention (and a lot less pressure).Here’s what we get into:Why 2025 wasn’t about explosive growth—but still felt meaningfulHow relationship marketing showed up for us in big waysWhat it’s really like when you have to step back into client workThe pressure to scale, and the power of saying “no thanks”Rethinking your business as a long-term careerWhy happiness, sustainability, and support are better KPIsOur collective desire for more local, low-pressure communityIf you’re feeling the push to measure success differently or just want to hear what it looks like behind the scenes of three service-based businesses... this episode is for you.One last thing: I also share some news about the future of the BizMagic Podcast—don’t worry, it’s not a dramatic cliffhanger, but it’s worth tuning in for.Thanks for being here. Truly.About Adriana Strama:Adriana Strama is an Accredited Online Business Manager with a talent for simplifying the complicated. A former teacher turned operations pro, Adriana knows how to create structure out of chaos. She specializes in helping six-figure entrepreneurs streamline their systems, manage their teams, and free up their time so they can focus on growth and innovation. Adriana’s approach is all about empowering business owners to “do less and accomplish more.” With her strategic insight and reliable support, she helps her clients step out of the weeds of daily operations and into the role of visionary leaders. Whether it’s optimizing workflows, planning for scalable growth, or managing big-picture projects, Adriana thrives on bringing clarity and efficiency to the table.Adriana’s Website: https://ww.adrianastrama.comLinkedIn: https://www.linkedin.com/in/adriana-stramaInstagram: https://www.instagram.com/adrianastrama_obm Facebook: https://www.facebook.com/adrianastramaobmAbout Keriann Bellamy:Keriann helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact. With a background in theater, health coaching, and seven years in digital marketing, she blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels.She specializes in capturing her clients’ authentic voice, making sure their message hits home with the right people. And she’s a firm believer that great content is all about building relationships—because effective messaging will always beat the latest algorithm.When she’s not helping entrepreneurs write content that actually works, you can find her hiking with her border collie Maple or getting lost in a fantasy novel. She’s got a passion for holistic health and loves supporting mission-driven female entrepreneurs who are out to better peoLearn more about BizMagic or the BizMagic Podcast.

This episode is a bit of a call-in, not a call-out—because if you’ve ever found yourself in a constant pivot cycle, friend… same.If you’ve been tweaking your offer again, redoing your website for the fourth time this quarter, or switching tools like it’s a sport, this one’s for you.Here’s what I’m getting into:Why pivoting is normal—but why it can also become a trapHow to know if you’re reacting out of fear or making a grounded decisionThree core areas to check when you're feeling stuckWhy discomfort isn’t always a sign you’re on the wrong pathSome tough (but kind) love about giving your ideas room to breatheI’m not here to tell you to “just stick with it”—but I am here to help you figure out what’s really going on underneath all the shifting. Let’s find that solid ground so you can move forward with more clarity and confidence.Learn more about BizMagic or the BizMagic Podcast.

This episode has been a long time coming. Today, I’m digging into 10 online business myths that I see everywhere. These myths sound like great advice… until they leave you burned out, confused, or questioning whether you’re even cut out for this.Here’s what I’m covering in this episode:Why “passive income” isn’t the magical solution you’ve been promisedThe truth about niching—and why it’s not a life sentenceWhy your offer might not be selling (hint: it’s not just the price)What to do before you go chasing the “perfect” tech stackThe big lie about hustling now so it’s easier laterHow to launch without a picture-perfect websiteWhat actually matters more than being an “expert”Why ease does not equal lack of valueThe myth I hate the most: That there’s a right way to do businessThese are the messages that sneak into your brain and quietly make you feel like you're behind, or not doing it "right." So let's call them out, name what's actually true, and make some space for more aligned, sustainable ways of running your business.Learn more about BizMagic or the BizMagic Podcast.

For this episode, I sat down with Jackie Klein, HoneyBook expert and CRM consultant, for a candid chat about what this popular platform really does—and whether it’s the right fit for your business.You’ll hear:What HoneyBook actually is and how it compares to CRMs like 17hats and DubsadoWho it’s best for, and what kind of businesses might love it (or not)How to use workflows and automations to create a smooth client experienceWhat to customize, what to templatize, and how not to overthink itThe underrated features that can seriously save you timeWhether you’re HoneyBook-curious, just love a good systems convo, or want to stop leaving money on the table—this episode is full of practical gems.About Jackie:Jackie Klein is a HoneyBook expert, educator, and CRM consultant who helps women solopreneurs simplify and scale their businesses with confidence. A former middle school English teacher, Jackie combines her passion for education with her deep knowledge of business systems to make client management effortless. By leveraging the power of HoneyBook, she empowers entrepreneurs to streamline workflows, automate tasks, and reclaim their time—so they can focus on growing their business, not running it.Jackie’s Links:Facebook: https://facebook.com/kleincrmconsulting Instagram: https://www.instagram.com/jackieklein Website: https://www.hellojackieklein.com/For those who use HoneyBook exclusively: https://www.hellojackieklein.com/servicesLearn more about BizMagic or the BizMagic Podcast.

Let’s talk about that little thing called AI.This week on the BizMagic Podcast, I’m slowing it down and getting real about what AI implementation actually looks like for small business owners. Because it’s not about outsourcing your voice to a robot—it’s about support, not surrender.In this episode, I share:What it really means to implement AI vs. just messing around with itWhere AI can actually support you in your business (without taking over)Why copy-paste AI content just doesn’t cut itHow to start small, start slow, and still make real progressThe very real environmental and human costs of AI—and why we need to talk about itPractical ways to use AI intentionally without replacing the human magic in your workThis isn’t a hype-filled AI fan club meeting. It’s a grounded, honest conversation about how to explore this tech in a way that aligns with you, your business, and your values.If you’ve felt curious but also cautious about AI, this one’s for you.Learn more about BizMagic or the BizMagic Podcast.

Burnout. We’ve all felt it. That soul-deep exhaustion that shows up as anxiety, bloating, fatigue, resentment, and the strong urge to burn it all down and run into the woods.In this powerful episode, I’m joined by vitality coach and former tech startup co-founder, Magali Mathieu, for a real talk about what burnout actually looks like, how it sneaks up on us, and how we can begin the process of healing from it—without burning our entire life to the ground in the process.We also get into:How Magali went from tech founder to reiki healer (and why both matter)The connection between burnout and ignoring your intuitionSmall but mighty ways to support your energy every dayThe myth of the “perfect” productivity system and why honoring your rhythms matters moreShifting from burnout into alignment—even when your schedule is packedWe also talk about the power of creating your own version of success, setting boundaries that support your nervous system, and why your version of “enough” gets to be enough.If you’re in a season of burnout or feeling like something’s just off—this one’s for you.About Magali:Magali Mathieu is a Vitality Coach, Certified Holistic Health Coach, Yoga Teacher, Reiki Master, and the founder of Unlock Your Vitality, a soulful business that helps women reconnect to their truth, reclaim their energy, and build lives and businesses that fuels their dream life.French girl who grew up all over the world, now based just outside San Francisco, Magali’s journey into wellness and entrepreneurship was anything but linear. She spent years pouring herself into the fast-paced world of startups, co-founding a tech company that scaled quickly and achieved impressive success on paper. But behind the scenes, she was burnt out, disconnected from her body, and craving a more aligned way of living.After hitting a breaking point, Magali made the bold decision to walk away from the hustle and rebuild her life with intention. That experience became the foundation for her work today, supporting women who are ready to do things differently. Through coaching, courses, and community, she helps her clients heal from burnout, tap into their intuitive wisdom, and create success that’s sustainable, soulful, and deeply fulfilling.Whether it’s guiding someone to launch their dream project, reset their health, or reconnect with their purpose, Magali’s work blends strategy with soul and always starts from within.Magali’s Links:InstagramLinkedInPodcastWebsiteGroup Coaching Program VITALIZE: magalionajourney.com/vitalizeThe Unlock Your Vitality Community: https://www.magalionajourney.com/communityLearn more about BizMagic or the BizMagic Podcast.

I know we’re all here to make money. (Yes, profit matters!) But today, I’m inviting you to think deeper about how your values show up—or don’t—in your business.In this episode, I share how aligning with your values can transform not just what you offer, but how you show up, lead, and serve. These aren’t just lofty ideals; they’re the practical foundation for decisions, systems, client relationships, and your sanity.Here’s what I dig into:Why values matter just as much as your revenue goals (if not more)How your values can shape your offers, pricing, and boundariesWhat it looks like when your backend systems reflect your ethicsReal examples from my own business—yes, including letting go of clients who weren’t alignedSimple reflection questions to help clarify your own core valuesWhy your values are a decision-making compass, especially in the messy momentsYour business can be values-aligned and profitable. Actually, I think it should be.Learn more about BizMagic or the BizMagic Podcast.

Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.)In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t, and how to get started without making your brain melt.You’ll hear:Why automation is not about losing the personal touch (and how to keep your human vibes front and center)The signs that it's time to start automatingEasy automations to start with—even if you're tech-shyHow to use tools like Dubsado, Asana, Zapier, and Gmail to work smarterWhy auditing your systems regularly actually saves you time (instead of adding to your to-do list)Crystal’s favorite trick for adding a personal, feel-good touch to automated workflowsWhether you’re drowning in client admin or just looking to clean up your biz backend, this episode will give you some quick wins and new ideas to test out in your biz.About Crystal Eva:Crystal Eva is a Fractional Chief Operating Officer and Online Business Manager who helps service-based business owners streamline operations, optimize systems, and scale their businesses with ease. With a passion for helping entrepreneurs reduce overwhelm, Crystal uses her expertise in project management and client relationship management to simplify processes and boost efficiency. She’s built a career centered around creating systems that allow businesses to grow sustainably while maintaining a healthy work-life balance. Crystal is also the creator of The Ops Room™, a community for business owners focused on optimizing systems and operations, and she’s passionate about helping women entrepreneurs reclaim their time and energy to focus on what truly matters. She believes in creating businesses that align with personal values, and she’s dedicated to helping others do the same.Crystal’s Links:Website InstagramThe Ops Room is a space dedicated to helping entrepreneurs streamline their operations, automate their workflows, and optimize their systems so they can scale with ease.Inside The Ops Room™, we have a resource vault, monthly Q&A calls, a Slack community for support, and AI tools to help with business operations. It’s designed to give you the practical strategies and systems you need to run your business without the overwhelm!Learn more about BizMagic or the BizMagic Podcast.

In this episode, we’re diving into one of my favorite topics: automation. But before you panic or picture some overly complicated tech setup, let’s get real—this is all about the simple stuff that makes a huge difference.You don’t need a team, a 50-step workflow, or a tech degree. You just need to notice the places where you’re repeating yourself... and maybe stop doing that. 😉In this episode, I share:What business automation actually means (no buzzwords, just clarity)Real-world examples of small automations that can save you hoursSigns you’re ready to automate (hint: you’ve copy-pasted the same email 14 times)How to start small—even if you’re tech-averseThe mindset blocks that keep us from automating (and how to move past them)Even basic automations can free up mental space, help you show up more professionally, and give your clients a smoother experience.Ready to stop doing the same task 800 times? Hit play. Try one small automation this week and tell me how it feels.Learn more about BizMagic or the BizMagic Podcast.

In this episode, I sit down with Dr. Daisy Valentin—accounting and finance expert, business consultant, and unapologetic NASCAR fan—to dig into the (often intimidating) world of money for small business owners.We talk about all the things most of us wish we had learned way earlier in our entrepreneurial journey, especially if you’re a solopreneur or running a women-led, non-traditional business. Daisy brings real talk, decades of experience, and practical strategies that will help you better understand your numbers—and actually feel empowered doing it.We get into:What it really means to separate business and personal finances (and why it matters)Why paying yourself isn’t optional, even if you think you can’t afford itHow DIY’ing your bookkeeping can work—until it doesn’tWhat to consider before moving contractors to employeesThe big difference between tax accounting and business accountingSimple ways to start educating yourself without the overwhelmHow to use accounting software to your advantage without getting buried in itWhy investing in support (like a real accountant!) saves you time, stress, and moneyDaisy and I also talk through mindset blocks, red flags, and what it looks like to actually grow into a CEO role in your business.Her number one tip? Educate yourself and find support that fits you—and your business stage—so you’re not stuck in the same financial rut year after year.About Dr. Daisy Valentin:Dr. Daisy Valentin (she, her, ella) is a Puerto Rican business consultant and the co-owner and CEO of Valyntin Consulting, LLC. She holds a Doctorate from Walden University with an emphasis on Accounting, Finance, and Quantitative Analysis, as well as certifications in Project Management Essentials (PMEC), Lean Six Sigma White Belt (LSSWBC), Six Sigma Essential (SSEC), and Teaching English as a Foreign Language (TEFLEN). She has been an online professor in the Higher Education sector for over eight years, teaching at various universities and colleges across the country and internationally in both adjunct and other academic roles.Dr. Daisy Valentin, along with her expert team, is committed to helping small, non-traditional women-owned businesses succeed. With over 20 years of experience in Accounting, Finance, and Business Leadership, Dr. Valentin provides specialized services in accounting, finance, payroll, and business coaching through Valyntin Consulting LLC.As advocates for women entrepreneurs, she and her team understand the unique challenges they face and are dedicated to offering solutions that support business growth. Valyntin Consulting LLC works with women-led businesses to simplify financial management, ensure payroll accuracy, and provide strategic coaching that empowers business owners to reach their goals.Links for Dr. Valentin:Website: www.valyntin.comLinkedInInstagramFacebookYouTube Guest Speaker SeriesLearn more about BizMagic or the BizMagic Podcast.

If you’ve ever wanted to curl into a ball after hearing the words SPF, DKIM, or DMARC—same. But these settings can make or break your email deliverability, and I’m here to help you not ignore them.In this episode, I break down the confusing world of email authentication in a super clear, non-techy way—so you can stop wondering why your emails keep landing in spam and actually feel confident about your setup.Here’s what I cover:What DNS actually is (and why it matters for your emails)The difference between SPF, DKIM, and DMARC—no jargon, just clarityWhat Google and Yahoo’s new(ish) rules mean for your businessWhether you should DIY your setup or call in some helpThis is one of those behind-the-scenes tech pieces that, once handled, just makes everything smoother—and more professional.If you're sending emails from your domain (newsletters, automations, or client comms), this episode is a must-listen.Learn more about BizMagic or the BizMagic Podcast.

What if the key to building a thriving business wasn't about working harder—but working in a way that actually fits you?In this episode, I chat with integrative alignment coach and certified human design specialist Matalya Onuoha about how understanding your human design can change the way you build your business—from offers to operations to how you show up (or don’t) on social media.We get into:What human design actually is (beyond just “I’m a generator!”)The five human design types and how they impact business decisionsWhy “good advice” isn’t always your adviceWhat it looks like to run a business in alignment (and what it feels like when you're not)How human design can help you simplify your services and stop overdeliveringWhy feeling “bossy” or “too much” might actually be your superpowerMatalya’s favorite tech tools—including a CRM you might not have heard ofLet this episode be the gentle (or not-so-gentle) permission slip you need to stop forcing strategies that don’t feel good—and start creating a business that actually works for you.About Matalya:Matalya Onuoha (Mutalya Onohha helps women step into their true purpose and create lives of authentic alignment. As a Certified Human Design Specialist and Integrative Alignment Coach with a Bachelor's in Psychology, she blends Human Design, Neuro-Linguistic Programming (NLP), and energy work to guide clients in overcoming self-doubt and reconnecting with their inner wisdom using her Prosperity Alignment Framework: The Rewrite Method™. With expertise in holistic personal transformation, Matalya supports women in unlocking clarity, building genuine confidence, and designing lives and businesses that truly reflect who they are meant to be. Her guiding principle remains clear: Alignment is the prerequisite to abundance.Matalya’s Links:Socials: @rewrite.coachingwww.rewritecoaching.coMatalya’s free Mini Energetic Blueprint. A personalized Human Design guide that helps women understand the key energetic themes shaping how they’re meant to work, create, and make aligned decisions.And if anyone listening is in a season of transition or craving deeper clarity about their purpose or business, they’re welcome to book a free discovery call with me here: rewritecoaching.co/book-clarity-callLearn more about BizMagic or the BizMagic Podcast.

In this episode, I'm getting real about something that makes most of us squirm: pricing. Specifically, why I charge $265 for a strategy session and why your expertise is probably worth way more than you're charging.I know that number might make you flinch a little (trust me, it used to make ME flinch), but here's the thing - we need to get comfortable talking openly about how we price our services. It takes the mystery and shame out of the whole process.In this episode, I share:My cringe-worthy journey from $25/hour (yes, really) to $265 strategy sessionsWhy I used to negotiate DOWN before I even finished stating my rates (spoiler: don't do this)The lightbulb moment when I realized I wasn't just selling time - I was selling transformationHow to calculate the TRUE value of what you deliver (hint: it's not just about the hour you spend with clients)A simple exercise to help you recognize the worth of your accumulated expertiseWhy ROI isn't always about money - sometimes it's about peace of mind, clarity, and getting three whole days of your life backThe real talk: You're not just selling your time. You're selling years of learning, testing, failing, succeeding, and distilling all of that into solutions that actually work. That has serious value, even if you can't see it clearly yet.If you're still pricing like you're brand new when you're not, this episode is your wake-up call. Your brain is worth more than you think, and it's time to price accordingly.Ready to figure out your own pricing strategy? Book a strategy session with me at bizmagic.co - you know exactly what it costs! 😉Learn more about BizMagic or the BizMagic Podcast.

If you’ve ever had that “what if someone takes my business name?” feeling, this episode is for you. I sat down with trademark attorney Sarah Waldbuesser of Destination Legal to cut through the legal jargon and get real about protecting your brand. We talk about what a trademark is (and isn’t), how to know when it’s time to get one, and how to avoid common mistakes that could cost you big down the road.You’ll hear:The difference between trademarks, copyrights, and patents (without the law school headache)The “gut punch” test for knowing when it’s time to trademarkHow to avoid building your brand on land you don’t ownWhat the trademark process really looks like (cost, timeline, and what to expect)Why DIY-ing your trademark could be a risky moveHow trademarks become valuable business assets you can sellThis episode is all about giving you the knowledge to protect what you’ve worked so hard to build. And if you’ve ever Franken-Contracted your way through the legal stuff… you’re in good company, and it’s time we seek professional help!About Sarah: Sarah Waldbuesser, Esq., is a trademark attorney and owner of Destination Legal and TWIST Law. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her 2 little kiddos, having wine with friends, flying around the globe and connecting with other online business owners.Sarah’s Links: instagram.com/sarahwaldbuesserdestinationlegal.comtwistlaw.coLearn more about BizMagic or the BizMagic Podcast.

If your CRM makes you want to throw your laptop out the window… it might be time to talk. In this episode, I’m breaking down the signs your tools have stopped working for you, why we drag our feet on switching, and how to make the leap without losing your sanity.We’ll cover:Why outgrowing your tools is actually a sign of business successCommon red flags it’s time to move onThe sneaky ways we “make do” and why that’s not sustainableHow to choose your next platform without drowning in optionsMy step-by-step approach to a smooth, less-chaotic migrationYour tech stack should make your life easier, not harder. If yours is creating friction, this is your permission slip to upgrade.Links:Don’t want to do this alone? With BizMagic Tech Magic, we help you decide what platforms are still working for you, what platforms to switch to, and we can even handle the whole migration! Learn more here!Learn more about BizMagic or the BizMagic Podcast.

We’ve all heard the rumors: “Facebook groups are dead.”Spoiler—they’re not. They’ve just evolved.In this episode, I’m talking with Michelle Vroom—business coach, community builder, and someone who’s been using her Facebook group to grow a multi-six-figure business for years (and isn’t planning to stop anytime soon).We get into:Why small, specific groups are outperforming the big, noisy onesHow buyer behavior is shifting in 2025—and what that means for your contentWhat makes a group actually valuable (hint: it’s not engagement posts or promo threads)How to revive a quiet group without burning yourself outWhat most people get wrong when they try to start or grow a communityMichelle also shares the behind-the-scenes of her high-touch business model and how she uses Facebook groups to build trust without relying on flashy funnels.Whether you’re just thinking about starting a group, or you’ve got one that feels like a ghost town, this conversation will help you figure out your next right move—without jumping on trends that don’t serve you.About Michelle:Michelle Vroom is a business coach with nearly 20 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps women service providers & coaches grow to 6-figures & beyond so they can become the provider for their families. With 3 boys at home, Michelle understands the challenges of limited resources & time, and shares her proven methods for visibility and relationship building that put you in control of getting clients.Links:WebsiteFacebook GroupFacebookInstagramMichelle’s team has put together a calendar with daily tips you can take in an hour or less to sign a new client in 30 days. Each action step only takes 60 min or less, so super easy to do.⁣⁣ ⁣⁣When you download the calendar, you’ll also get daily emails to guide you through the process and keep you on track:https://michellevroom.com/30-days-to-new-clientsLearn more about BizMagic or the BizMagic Podcast.

Hiring support for your business can be a total game-changer—or a total headache. If you've been thinking about bringing someone on (even just a few hours a week), this episode will walk you through the things I’ve learned after two decades of hiring—both as a business owner and from years working in management and as a recruiting business assistant.We’re talking about how to avoid the mess, miscommunications, and “oh no, what did I just do?” moments that can come with bringing someone new into your business.Here’s what I cover:What you actually need to do before you even schedule the interviewHow to structure interviews so they’re informative, not awkward or overly formalSetting up your systems to make collaboration smoother (and save you time)Why clear expectations and regular communication are non-negotiableThe legal (and ethical) difference between a contractor and an employee—and why it mattersA few simple ways to make your new hire feel appreciated without overthinking itHiring isn’t about finding a unicorn. It’s about building a working relationship that supports both of you. And like most things in business, it works best when you’re intentional about how you set it up.Links mentioned in this episode:Free Hiring TrainingHiring Guide4 Signs You’re Ready to Make Your First HireIf you know someone else who’s in that “I think I need help, but I’m not sure how to hire” stage—send this their way. And as always, if you like the show, subscribing and sharing make a big difference. Thanks for listening.Learn more about BizMagic or the BizMagic Podcast.

You ever think about how branding is basically dating?If not—get ready to have your brain lit up. In this episode, I chat with brand strategist and unapologetic dating-analogy lover Hunter Myers of Verdure Design Co. We get into the juicy details of how relationship marketing can help you build a brand that not only looks cute... but keeps clients coming back for more.We talk about:How to build genuine client relationships that actually lastWhat “branding” really means (hint: it’s not just your logo and colors)How I almost broke my own brand by forgetting this one key relationship ruleUsing love languages to boost client loyalty and keep the spark aliveWhy it’s okay (and GOOD) to repel people who aren’t your peopleWhen to DIY your brand, and when to call in the prosThis conversation is packed with honest insights, relatable stories, and practical ways to create a brand experience that feels like a perfect-fit relationship—not a one-night stand with a CRM.About Hunter: Hunter Myers is the founder of Verdure Design Co. and your go-to "branding wingwoman" who transforms forgettable businesses into magnetic brands that clients can't resist. Blending her background in English, Sociology, and over a decade of design experience, Hunter treats branding like dating—helping entrepreneurs create authentic "profiles" that showcase what makes them special. With her refreshingly real approach, she guides business owners to find their brand voice, attract perfect-fit clients, "dress to impress," and create relationships where both sides can't wait for the second date.Links:Hunter’s website: verduredesignco.com@verduredesignco (IG, Threads)YoutubeLinkedInHunter is speaking at a virtual summit the 23rd-25th of July, all about the Brand Matchmaker method we discuss in this episode. Learn more here.Hunter hosts a virtual AI-Powered Customer Clarity Workshop she mentions in the episode. Learn more here. In this 2-hour, hands-on workshop, I walk attendees through the process of creating buyer personas based on what they already know about their ideal clients. We go through the same activities I take my 1:1 clients through, with the help of AI, so they can walk away with a clear buyer persona at the end.Learn more about BizMagic or the BizMagic Podcast.

In this episode, I’m getting into something I’m super passionate about—continuing education for business owners. Because yes, we should all be learning as we grow… but we also don’t need to drown in a sea of unread newsletters, abandoned courses, and “maybe someday” content.So here’s the scoop, straight from my experience and an idea sparked by a long-time biz connection:Why continuing biz education matters (and what happens when you don’t)How to be intentional about the content you chooseWhy “one-size-fits-all” frameworks are 🚩🚩🚩How to avoid becoming a course-hoarder with a digital closet of unfinished stuffEasy ways to actually make time for learning (without guilt)When to chill, take a break, or bring in a coach for accountabilityWhether you're deep in CEO growth mode or just want to avoid wasting money on another "guru" program, this episode will help you think more clearly about where to invest your time, money, and energy.Learn more about BizMagic or the BizMagic Podcast.

This one’s for all of you hiding behind your laptop, hoping no one notices you haven’t posted since May. I sat down with the brilliant and refreshingly real Megan Hamilton to talk all things visibility in your business.Megan is a speaking, confidence, and visibility coach—and she brings some serious depth to this conversation. We get into the emotional weeds of showing up in your business and how to make it feel actually doable without doing forced TikTok dances.In this episode, we dig into:What visibility really meansThe mindset blocks that keep us playing smallHow pricing your offers is a form of visibilityMegan’s “visibility ladder” technique to take small, sustainable stepsWhy your energy is the strategy and how excitement = magnetismThe uncomfortable truth about launches, sales, and business droughtsThat time we bonded over meat flowers and salami rivers 🧀So if you're struggling to show up, feeling like no one’s listening, or just sick of pretending you’re not scared—we got you.About Megan:Megan Hamilton is a speaking, visibility and confidence coach, a speaker, a musician and the host and producer of the Embracing Enchantment podcast on the Women in Media network. She’s also the speaker advisor for the award-winning TEDxQueensU.Megan’s Links:Socials: @ubuskills for everything but I’m off X :) Embracing Enchantment Podcast IGMegan’s website: https://www.ubuskills.comThriving visibility cohort 5 begins in September. Learn more here: https://www.ubuskills.com/thriving-visibilityLearn more about BizMagic or the BizMagic Podcast.

This episode is a little different, y’all—because BizMagic just turned 8 years old! 🥳So I’m throwing a party in podcast form. This one’s part celebration, part reflection, and part storytime about how this wild business of mine came to be—and what I’ve learned (and unlearned) along the way.If you’ve ever scaled too fast, hired the wrong person, clung to a million-dollar fantasy check, or wondered if you’re doing it “right,” this one’s for you.In this episode, I’m sharing:BizMagic’s journey into beingThe moment I realized I accidentally became an agencyWhy 2022 was a giant dumpster fire and also one of my best teachersWhat scaling too fast taught me about systems, boundaries, and trustSome of the milestones that actually matter (hint: it’s not always about revenue)The unglamorous but essential magic of just staying in businessWhy my team is the real MVPAnd a big ol’ thank you to you for being part of this wild rideIf you’re a small biz owner who is thriving, surviving, or even just treading water, join me to celebrate the messy, magical, still-here years.Learn more about BizMagic or the BizMagic Podcast.

Today, we dig into how to keep your business seen—even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick.In this episode, you’ll learn:What a “Marketing Minimum” actually is—and why it means way more than skimping on visibility.How to pre-decide and OWN your lowest-effort marketing actions so you don’t freeze up when you’re burned out.Real-world examples from guest pitching to email follow-ups—even when life hits.The big myths around “consistency” and why showing up perfectly every day is bullshit.Tactics to ditch the “all-or-nothing” mindset.One simple question to ask yourself to kickstart your own marketing minimum in under 60 seconds.If you’ve ever felt paralyzed by all the content ideas, schedules, or tech BS—and wondered why the hell can’t I just get visible?—this episode is your vibe. Grab your favorite drink, and let’s do this.About Shari:Shari Balouchi is a business coach, marketing strategist, and unapologetic whole ass human®.She brings over a decade of professional marketing experience—leading strategy for universities, global nonprofits, and impact-driven brands—alongside six years of coaching entrepreneurs 1:1, from solo consultants to seven-figure CEOs. Shari blends deep expertise with lived experience to help people build businesses that actually work for their lives.As a multiracial woman navigating chronic illness, her whole ass human approach is equal parts data, lived experience, and cultural nuance. She’s helped clients create consistent full-time income, scale without sacrificing their wellbeing, grow teams that feel supportive (not overwhelming), and build systems that align with how their brains operate.She’s also the host of Success for Whole Ass Humans, a podcast that explores business growth through grounded analysis and real-world client case studies. Today, we’re diving into her signature framework, Find Your Marketing Minimum, so you can keep your business moving, even on your lowest-energy days. When she’s off the clock, you’ll find her sipping strong tea, nerding out on the human condition, or exploring Oregon’s natural beauty with her phone firmly on Do Not Disturb.Links:Website: https://www.sharibalouchi.comInstagram: https://www.instagram.com/sharibalouchiSubscribe to The Marketing Minimum, a free email series designed to help you simplify your strategy, build momentum in a way that works with your real-life capacity, and stop overextending yourself just to stay visible.(Shari also offers a limited number of Find Your Marketing Minimum intensives each quarter if you want 1:1 support building a personalized strategy.)Tune into her podcast Success for Whole Ass Humans where she shares a grounded approach to business growth—for entrepreneurs who want strategy that honors their values, lived experience, and real-life capacity.Learn more about BizMagic or the BizMagic Podcast.

Today we’re talking about one of my favorite sanity-saving business moves: optimizing the tools you're already using.This isn’t about adding more to your plate—it’s about doing more with less.Inside this episode, I walk you through exactly how to clean up your tech stack and streamline the backend of your business without going down another software rabbit hole.You’ll learn:Why quarterly tool audits can save you major time and moneyHow to decide which tools to keep, consolidate, or ditchWhen it’s time to switch platforms—and when it’s not worth itMy favorite ways to actually learn the tools you’re already paying forWhy SOPs matter for scaling (and staying sane)You don’t need more tech. You need smarter tech use. This episode is your permission slip to clean up your digital junk drawer and make your systems actually work for you.Links:SOP TemplateWant help optimizing your tools? We’ve got you!Learn more about BizMagic or the BizMagic Podcast.

Let’s talk about the three little letters that give a lot of business owners the ick: SEO.This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable.In this episode, we cover:What SEO really is (and how to stop making it scarier than it is)The three types of SEO—and why “on-page” is your BFFWhy keywords are less mystical than you thinkPage titles, meta descriptions, and how to make them NOT suckTools you can actually use (yes, they’re free!)Jodie’s exact monthly SEO workflow (it’s one hour a week and very doable)Why tricking Google with hidden text is very 2001—and please don’t do itHow blogging and small tweaks help keep your site alive (without burning you out)If SEO has felt like a confusing cloud of nonsense, this episode will bring the sunshine. You’ve got this. Let’s make Google your new low-key business partner.About Jodie:Jodie has spent the last eight years learning SEO and also learning how to explain it to business owners and stakeholders, as a part of her career both at an agency and in-house at one of the UK’s biggest brands.Now, as a self-employed business owner, she’s putting all of her skills from her old life into action on her own website and helping other business owners demystify the world of SEO and realise that it’s not as scary as it seems. Jodie is a firm believer that anyone can do SEO—because if she can, with no qualifications and a lack of understanding of anything technical, anybody can.That’s why she’s started teaching SEO to other small business owners and self-employed people. With a bit of time, effort and trial and error, they can get the same results for their business that Jodie has been getting other businesses during her 8-year SEO career.Links & Resources:instagram.com/nowheretono1Super Quick and Easy SEO Tasks Guide: https://nowheretono1.co.uk/lazy-girls-guide-to-seoLearn more about BizMagic or the BizMagic Podcast.

If you’ve got a website (or you’re trying to build one without burning it all down), this episode is for you. I’m breaking down the 12 must-haves every small business website should include—plus some bonus best practices to help you get more conversions and create a better experience for your people.I’ve been building websites since the days of Yahoo Site Builder (hello, 90s soap opera fangirl life 👋), so yeah—I’ve seen it all. Whether you’re DIY-ing or working with a designer, here’s what I want you to know:✨ The goal of your site? To be clear, welcoming, human, and effective.💻 The reality? A lot of sites are missing the basics.In this episode, I cover:The two pages every website needsWhat you absolutely should include on your About page (and the mistake I’ve seen more than once!)Where to put your face and your name (yep, we’re getting personal)The role of your email list—and why you still need one even if you’re not sending anything yetHow to serve both the scrollers and the clickers on your homepageThe #1 thing that builds trust with new visitors (hint: it's not your pricing)Plus, I’m dishing out website best practices for accessibility, SEO, mobile responsiveness, and site speed—because a beautiful site that no one can find or navigate is not the vibe.You don’t have to do it all at once. But each tweak you make moves your site from “meh” to magical. Let’s get into it.Learn more about BizMagic or the BizMagic Podcast.

Today on the Biz Magic Podcast, I’m joined by the amazing Melissa Rich of Virtually Done Systems—workflow queen and systems whisperer for creatives who swear they “just aren’t systems people.” Spoiler: They are. And you are, too.We’re diving into the behind-the-scenes dream team duo: your CRM and your Project Management tool. If you’ve ever felt like you’re duct-taping your biz together with a handful of random tools and a prayer, this one’s for you.Here’s what we get into:Why you actually need both a CRM and a project management tool (even if it’s just you)What roles each tool plays—and why using them interchangeably leads to tech chaosReal-world examples of how to integrate them without losing your mindWhy “just a solopreneur” is not a valid excuse to keep everything in your headHow to start simple, stay consistent, and avoid the trap of customizing everything before you even use itMelissa shares her journey from wedding photographer to systems expert, and we nerd out about Zapier automations, messy to-do lists, client onboarding, and why even reminders to "feed the dog" might belong in your workflow.Let’s break the myth that systems have to be complicated—and start building something that works with your brain instead of against it.About Melissa:Melissa Rich is the founder of Virtually Done Systems, a business dedicated to all things systems and workflows for creative small business owners. She's spent the last 16 years behind the camera as a full-time wedding photographer, secretly enjoying all of the behind-the-scenes work more than her time making pictures. Now, Melissa specializes in helping overwhelmed business owners get their lives back by implementing strategized systems, workflows, and automations to take care of the day-to-day tasks that stress them out so they can fall back in love with their businesses, spend less time behind their laptop, and live their damn lives.Links and Resources:Instagram: https://www.instagram.com/virtuallydonesystems Facebook: https://www.facebook.com/virtuallydonesystemsReclaim your time and create a smooth, professional client experience: https://virtuallydonesystems.myflodesk.com/ultimatecheatsheetLearn more about BizMagic or the BizMagic Podcast.

Let’s be real—your brain wasn’t meant to carry every client task, content idea, and “buy oat milk” reminder. In this episode, I’m breaking down why a project management tool isn’t just a “nice to have” but a “how-am-I-not-using-this-already” kind of tool—no matter where you are in your business journey.Whether you’re still riding solo or wrangling a growing team, I’ll walk you through:Why a PM tool is your ticket to less mental clutter and more clarityHow repeatable tasks = sneaky SOPs (and yes, you're fancy now)Prioritization hacks to help you work smarter, not longerHow to actually tell if you have the bandwidth to say “yes” to moreThe game-changing benefit of smoother onboarding for your VA, team, or support proA reminder not to turn your PM tool into another full-time jobA quick look at tools like Trello, Asana, ClickUp, Notion, Airtable—and even spreadsheets if that’s your jamBonus: Some tools even connect with your email (yep, magic)✨ Your challenge: Pick one repeatable task (like client onboarding or sending your weekly newsletter) and build it into your project management tool of choice. Make it easy. Make it repeatable. Your future self is already doing a happy dance.Want help figuring out which PM tool fits your brain? Visit bizmagic.co or email me at [email protected] more about BizMagic or the BizMagic Podcast.

This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.No hype. No trends. No BS. Just real strategy and examples you can actually use (plus a few gut health analogies because... why not?).Here’s what we cover:The 4 content types that move your audience through their buyer journey (and why you need all 4)Why “just posting value” isn’t cutting it anymoreHow storytelling makes your biz more memorable and more sellableWhat “inspirational” content actually looks like (hint: not a quote graphic)Why email should be your content insurance policyWhat metrics to track to know if your content is workingHow to shift your content when your audience evolvesPLUS: Keriann’s favorite tech tool, her Notion obsession, and how her theater degree secretly made her a badass copywriterWanna make your content actually work for you instead of just filling up your calendar and clogging your brain? This one’s for you.About Keriann:Keriann is a content strategist and email copywriter who helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact.With a background in theater, health coaching, and seven years in digital marketing, Keriann blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels. She specializes in capturing her clients’ authentic voice, ensuring their message resonates with the right people. She believes that great content is about building relationships, and effective messaging always wins over ever-changing algorithms.When she’s not crafting compelling content for her clients, you can find her hiking with her border collie, Maple, or getting lost in her latest fantasy book. With a passion for holistic health, Keriann loves supporting female entrepreneurs with a mission to better people’s lives.Links:Keriann’s Links: WebsiteInstagramLinkedInFacebookSubmit your free content for auditGet my Notion TemplateLearn more about BizMagic or the BizMagic Podcast.

Today’s episode? It’s for when things are really hard. Like… the world’s-on-fire, tech’s-breaking, brain’s-short-circuiting kind of hard. Whether you're grieving, dealing with burnout, or your business is scaling faster than your sanity can keep up—I got you.We’re talking about how to keep showing up when you feel like hiding under your desk (no shame, I’ve been there).In this episode, I dig into:What “hard” really means (hint: your hard is valid, period.)Why showing up doesn’t have to mean showing up everywhereOne-minute-at-a-time wisdom from an English professorThe difference between finding community and getting help (both matter)Why “bare minimum” is sometimes exactly what’s neededThis isn’t your typical “just push through” pep talk. This is grace-filled, real-world advice for humans who also happen to run businesses.So if you’re in the thick of it, press play. Then send it to a biz buddy who needs it too.Learn more about BizMagic or the BizMagic Podcast.

In this episode, I sat down with my longtime client and communication powerhouse, Lisa Merlo Booth, to talk about the sticky (but super important) stuff: defensiveness in business communication.Lisa is a relationship coach, speaker, and full-on paradigm shifter who's on a mission to transform how we show up in relationships—romantic, professional, and everything in between. This convo was juicy, real, and full of “aha” moments. You’ll hear:Why defensiveness is rampant in professional settings (yes, even yours)The three defensiveness archetypes and how they show up at workWhat it actually means to “speak it clean” and why it changes everythingHow to lead your team with grounded, powerful strength (without being a jerk)What to do when you are the defensive one (hi, me 🙋‍♀️)Why humane kindness and accountability are non-negotiables in a thriving business cultureLisa also talks about her wildly impactful live course on defensiveness (which I highly recommend—it's changed the way I show up in my biz and my life).If you’ve ever felt triggered by feedback, shut down in tense convos, or struggled to hold boundaries with clients, this one’s for you.Lisa isn’t your typical relationship coach. With over 20 years of experience as a relationship coach and trained therapist, she cuts through the fluff and gets straight to the heart of the matter. Lisa tackles complex issues head-on with clarity, humor, and a no-nonsense approach that drives real, lasting change.Her mission is to help individuals, couples, teams, and organizations create radically new relationships and cultures that don’t just survive—they thrive.The old relationship rules are broken, and Lisa is here to rewrite them. Through her Radically New Relationships™ Paradigm, she challenges outdated norms and replaces them with a bold, transformative framework. Her approach ensures relationships are deeply supportive, powerfully connected, and built to last.Links:https://www.facebook.com/LisaMerloBoothStraightTalkhttps://www.instagram.com/lisamerloboothwww.lisamerlobooth.comOffer: It's Not Me It's You, Tackling Defensiveness 6-week course starts Tuesday, May 13th.Learn more about BizMagic or the BizMagic Podcast.

In this episode of the BizMagic Podcast, I’m diving headfirst into the sparkly, chaotic world of all-in-one business platforms (lookin’ at you Kajabi, Kartra, GoHighLevel, etc.).Are they unicorns that solve all your biz tech woes? Or shiny, overpriced distractions that leave you screaming into your coffee? Buckle up, 'cause I’ve got thoughts.In this episode, we’re talkin’:What all-in-ones actually are and what they promise (spoiler: it’s a lot)The real pros that make them a legit choice for some folksThe dark side of these platforms that nobody brags about on sales pagesWhen they make total sense—and when to run far, far awayWhy affiliate deals muddy the waters (yeah, I said it)The right way to choose your tools without falling for the hypeThis isn't about bashing platforms or preaching “my way or the highway.” It’s a real, practical breakdown so you can make the best decision for your biz without the tech regret hangover.✨ Wanna rant or rave about your favorite all-in-one? Email me at [email protected] or slide into my DMs on Instagram @bizmagicco. I’m always down for a nerdy tech chat.💫 And don’t forget to share this episode with your fellow business nerds, leave a review, and subscribe on your favorite podcast app. Word of mouth is pure magic ✨Learn more about BizMagic or the BizMagic Podcast.

Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025. We get into:Why relying solely on social media is basically gambling with your visibilityHow email marketing cuts through the noise and builds real relationshipsWhat a welcome/nurture sequence actually is—and why you need one like... yesterdayThe magic of conversational, authentic email content (a.k.a. not sounding like a marketing robot)Tips to revive your stale email list without sending a “Hey stranger…” (cringe)How unsubscribes are not a personal attack—they’re actually good for businessBlaire’s fave email platform (spoiler: FloDesk lovers, unite!)Plus, we nerd out a little on strategy, share our email list screw-ups (because who hasn’t ghosted their list once or twice?), and wrap up with Blaire’s current tech stack.Links & Resources:Blaire’s Website: visionaryadvantages.comInstagram: https://www.instagram.com/heyitsblairebrown/LinkedIn: https://www.linkedin.com/company/visionary-advantages/✨ Like the episode? Share it with your favorite biz bestie, rate the show, and hit that subscribe button so you never miss the magic.Learn more about BizMagic or the BizMagic Podcast.

In this episode of the BizMagic Podcast, I’m diving into the world of workflows—yep, that buzzword everyone loves to say but rarely explains. Spoiler alert: you probably already have some workflows, even if they’re unintentional and held together with duct tape and willpower.Workflow Magic: 5 Tips to Streamline Your Day is packed with the exact steps I use (and teach my clients) to take the chaos out of daily biz tasks. Whether you're juggling clients, a team, or just your own brain, these tips will help you make smoother, smarter moves behind the scenes.Here’s what you’ll get:Why starting with what’s already working is smarter than reinventing everythingHow to automate (without automating total chaos)Why batching your work can be a game-changer for energy and timeThe magic of templates to save your brain and your inboxA reminder to review and refine your systems regularly—no dusty workflows allowedI also shout out some fav tools like Zapier, Dubsado, 17Hats, ClickUp, and even a quick Gmail hack you might not know about.✨Remember: this is about building systems that work for you. Not someone else’s perfect Pinterest board of a business—yours.Got a question? Wanna brag about your favorite workflow tip? Email me at [email protected] or come hang out on Instagram @bizmagicco.If you’re craving real support with your backend tech, automations, or just figuring out what to use and when—check out Tech Magic, our signature service that helps you make the backend of your biz less of a disaster.🎧 If you enjoyed this episode, please share it with a biz buddy, rate it, and subscribe wherever you get your podcasts. It really helps us grow this magical little podLearn more about BizMagic or the BizMagic Podcast.

It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want to scream. Plus: a few insights on ActiveCampaign, Drip, and what you really need to think about when choosing an ESP for your biz.In this episode, I’m talking about:Why Kit continues to be my go-to, even after trying “bigger” platformsThe free ESP I recommend to clients again and againWhen ActiveCampaign is worth the investment—and when it’s notWhy MailChimp and Drip are on my personal “never again” listWhat to look for in an ESP that grows with your business (without making you rage quit)Links & Mentions:Kit (ConvertKit)MailerLiteActiveCampaignNeed help choosing the right platform or making a switch?Hit me up at [email protected]—I’d love to help you figure out what works best for your biz (and yes, I can help with migrations too).If this episode saved you from a MailChimp meltdown or helped you rethink your setup, share it with a fellow biz owner! And don’t forget to subscribe and leave a review—it really helps!Learn more about BizMagic or the BizMagic Podcast.

Welcome back to another episode of the BizMagic Podcast! This time, we're diving into a topic that doesn't always get the attention it deserves but is essential for business growth: storytelling.Joining me is Katelyn Calhoun, an Emmy-nominated filmmaker and the founder of Calhoun Creative Consulting, where she helps businesses craft compelling narratives that resonate. If you’ve ever wondered why storytelling is important for your brand, how to do it effectively, or why it makes people want to work with you—this episode is for you.In This Episode, We Cover:Why storytelling is crucial for building trust and connection in businessHow a well-crafted story can make your brand unforgettableThe science behind storytelling and how it impacts memory and decision-makingCommon mistakes people make in storytelling (and how to avoid them)Different ways to use storytelling beyond social media (think testimonials, case studies, and brand messaging)How to naturally weave a call to action into your storiesPractical tips for building confidence in sharing your storyAbout Katelyn:Katelyn Calhoun is a seasoned visual storyteller and the founder of Calhoun Creative Consulting, a strategic storytelling firm dedicated to helping brands craft authentic narratives that foster trust and connection. With over a decade of experience in video production and documentary filmmaking, she specializes in translating complex ideas into compelling stories that resonate.An Emmy-nominated filmmaker, Katelyn’s work blends artistry with strategy, ensuring that every story she tells serves a purpose. Her award-winning film Hellbender in the Blue (2021) was celebrated at international festivals, showcasing her ability to inspire action through documentary storytelling. She has collaborated with top organizations to produce impactful narratives, bringing a thoughtful and intentional approach to every project.At the heart of Katelyn’s work is a belief in the power of story to build meaningful relationships. Through Calhoun Creative Consulting, she helps businesses articulate their values with clarity and creativity, ensuring their message not only reaches the right audience but leaves a lasting impact. Whether through full-service video production, strategic consulting, or brand storytelling, she equips her clients with the tools to communicate with authenticity and purpose.Beyond her work, Katelyn is an endurance runner, traveler (on both land and sea!), and advocate for the human experience in all its forms. Her passion for adventure and connection fuels her storytelling, making her a trusted guide for brands looking to engage their audience through the art of narrative.Katelyn's Links and Resources:https://calhouncreativeconsulting.com Instagram: @katelyn.a.calhoun @calhouncreativeconsulting LinkedIn: Katelyn Calhoun Calhoun Creative Consulting FREE 30-minute Story Strategy Session with Katelyn for listeners of this episode!Learn more about BizMagic or the BizMagic Podcast.

Welcome back to another episode of the BizMagic Podcast, where tech meets business with a side of sarcasm! Today, we’re diving into a tool that can completely transform how you run your business: a CRM (Customer Relationship Management system).If you’ve ever lost track of a lead, scrambled to find client details, or felt overwhelmed by admin tasks, a CRM might be your new best friend. In this episode, we cover:What a CRM actually is (hint: it’s more than a fancy contact list)Why I think most business owners with clients should have oneHow a CRM saves time, boosts professionalism, and tracks growthKey factors to consider when choosing the right CRM for your businessPopular CRMs like 17Hats, Notion, Dubsado, HoneyBook, HubSpot, and moreThe right CRM isn’t about picking the fanciest option—it’s about choosing one that works for you. Whether you need automation, invoicing, or simple organization, there’s a CRM that fits. Future You will thank you!Links & Resources:Explore TechMagic to get personalized CRM recommendations: bizmagic.co/tech-magicLearn more about BizMagic or the BizMagic Podcast.

In this episode of the BizMagic Podcast, we’re diving into one of the hardest but most necessary parts of running a business—adapting to change! I sit down with my business coach, agency expert, and launch pro Tasha Booth to talk about how to recognize when it’s time to pivot, the mindset shifts that make transitions easier, and how to overcome the fear of change.Tasha shares her own business evolution, from virtual assistant to agency owner to full-time coach, and the key lessons she’s learned along the way. If you’ve ever felt stuck, second-guessed a big business shift, or struggled with adaptability, this episode is packed with insights to help you move forward with confidence.What You’ll Learn:How to know when it’s time to pivot in your businessWhy trusting your gut is key—and how to strengthen that instinctThe role of mindset in successfully navigating business shiftsHow to avoid comparison traps and honor your unique business journeyPractical steps to move forward when change feels overwhelmingGuest Info: Tasha Booth is a 7-figure launch management agency owner turned online business coach. She was the Founder & CEO of The Launch Guild - until deciding in late 2024 to transitioning to coaching online agency owners full time.Tasha has been featured in Forbes, Fast Company, and Entrepreneur, and she has appeared as a guest speaker for various summits and podcasts including Amy Porterfield's "Online Marketing Made Easy," and Julie Solomon’s “The Influencer Podcast.”Tasha is married to her best friend, Scott, a stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, performs in musicals in her local community, and sings karaoke.Resources and Links:Website: www.tashabooth.comInstagram: @theTashaBoothFree Resource: Solopreneur to CEO Workbook – Learn how to transition from a solopreneur to an agency CEO with confidence! Get it hereLearn more about BizMagic or the BizMagic Podcast.

There are a million business tools out there, but which ones are actually essential? In this episode of The BizMagic Podcast, I’m sharing the four non-negotiable tools that I rely on every single day to keep my business running smoothly.Of course, the best tools are the ones that work for you—but if you’re curious about what’s in my business toolbox and why I swear by these platforms, this episode is for you!Resources and LinksCheck out Notion (affiliate link)Explore 17hats (affiliate link)Try CanvaLearn more about VoxerHow to find the right tools for you!Learn more about BizMagic or the BizMagic Podcast.

Leadership is tricky—because people are complicated. There’s no one-size-fits-all leadership style, no perfect formula for team building, and definitely no magic tech tool to make leadership struggles disappear (but if one ever gets invented, let me know).In this episode, I’m bringing in three very special guests—my own team! Adriana Strama (Operations Manager & Client Manager), Keriann Bellamy (Content Manager), and Varalaxmi V (Systems Strategist & Client Manager) joined me to spill the tea on leadership. We talk about the good, the bad, and the awkward when it comes to leading and being led. We dive into what makes a great leader, the biggest mistakes leaders make, and how our definitions of leadership have evolved over time.What You’ll Learn in This Episode:Why leadership is more about collaboration than controlHow being an introvert can actually make you a strong leaderThe hardest part about leading a team (hint: delegation!)The biggest leadership challenges we’ve faced—and how we overcame themThe importance of overcommunication and active listeningHow to build trust and create a positive, productive team dynamicResources & Links:Free SOP TemplateFree Delegation 101 TrainingThe Coaching Habit: Say Less, Ask More & Change the Way You Lead ForeverDifficult ConversationsIf you’ve ever struggled with leadership—whether as a business owner, team member, or just in life—this episode is for you!Learn more about BizMagic or the BizMagic Podcast.

Leadership isn’t about being perfect; it’s about showing up, learning, and growing. In this episode of The BizMagic Podcast, I’m sharing the 4 skills that have made me a better leader—skills I’ve developed through trial, error, and a lot of real-world experience.Whether you’re leading a team, working with contractors, or just managing yourself, these skills will help you show up with confidence and create a positive impact in your business.Learn more about BizMagic or the BizMagic Podcast.

In this episode of The BizMagic Podcast, we’re diving into one of my favorite tools: Notion. Notion is an all-in-one workspace that can transform how you organize and run your business. From task management to content creation, this tool is as flexible as your imagination. Whether you’re a Notion newbie or a seasoned pro, you’ll walk away with five practical ways to use Notion in your business.Explore NotionCheck out our Notion Business Hub Dashboard TemplateLearn more about BizMagic or the BizMagic Podcast.

In this episode of the BizMagic Podcast, Patti chats with her longtime friend, biz buddy, and AI enthusiast Tena Moore, a Web Designer and AI Content Strategist. Together, they explore how ChatGPT and AI are revolutionizing the way small business owners work, create content, and strategize. Tena breaks down how to use ChatGPT as a partner to brainstorm ideas, craft social media posts, and create content—all while staying true to your unique voice.They also touch on the myths surrounding AI, the future of SEO with AI tools, and why small business owners should be embracing these tools rather than fearing them. Get ready for an enlightening conversation that will help you harness the power of ChatGPT to take your business to the next level.Tena Moore is a dynamic Web Designer and AI Content Strategist dedicated to empowering women entrepreneurs over 40. As the creative force behind TM Designs, Tena blends artistry with cutting-edge technology to craft engaging websites and innovative marketing strategies that help her clients shine online. With a career rooted in creativity and an early adopter’s passion for new technology, Tena is a trailblazer in integrating AI into content creation and business strategy.Links:https://tenamoore.comhttps://www.instagram.com/tenamooredesignsLearn more about BizMagic or the BizMagic Podcast.

2024 was a roller coaster year for many in the online business world, and Patti Meyer, CEO and founder of BizMagic, is sharing her biggest takeaways. From financial challenges to personal growth, Patti reflects on how she navigated a tough year, stayed grounded, and came out stronger.In this candid episode, Patti opens up about the lessons she learned (and re-learned) about resilience, delegation, and self-acceptance in business. If you’ve ever felt like you’re not doing enough or struggled to balance your energy, this episode is packed with insights and encouragement to remind you that success looks different for everyone.Learn more about BizMagic or the BizMagic Podcast.

In this episode of the BizMagic Podcast, Patti Meyer, CEO and founder of BizMagic, dives into the tech tools and systems that power your business. Spoiler alert: not all tools are created equal, and what works for someone else might not work for you!From email platforms to CRMs and scheduling software, your "tech stack" forms the foundation of your business. Patti explains why curating the right tools tailored to your unique business needs and workflows can reduce overwhelm, save time and money, create consistency, and even help prevent burnout. Whether you’re scaling your business, improving client experiences, or just trying to get through the day with less tech stress, this episode has something for you.Learn more about BizMagic or the BizMagic Podcast.

The BizMagic Podcast is back! Five years after its original launch, host Patti Meyer, CEO and founder of BizMagic, is rebooting the podcast to empower solopreneurs and entrepreneurs with insights, tools, and strategies to make their businesses thrive—with less stress and more magic. In this episode, Patti shares why she’s relaunching the podcast, what’s changed in her business (hello, agency life!), and what you can expect from upcoming episodes.If you’re tired of cookie-cutter advice and one-size-fits-all solutions, this podcast is for you. Patti is here to give you authentic, actionable guidance with a focus on tech and systems, so you can feel empowered to build a business that fits your unique needs.Learn more about BizMagic or the BizMagic Podcast.