Blueprints Podcast

In this episode of the Blueprints Podcast, Isabelle sits down with Michael to unpack two powerful mindset shifts that can completely change how you lead, think, and show up in your life and business. Drawing from personal experiences with trauma, a life-altering head injury, and years of leadership growth, Michael dives into the science of the subconscious mind—and why up to 95% of our daily thoughts, behaviors, and decisions happen automatically beneath the surface. This conversation explores how hidden beliefs, internal stories, and “shadow” behaviors can quietly shape your results without you even realizing it. You’ll learn how language reveals what’s really going on internally, why certain patterns stop serving you as you grow, and how to recognize when you’re operating from stress versus your best self. Michael also introduces a practical tool for rewiring your thinking: the “I Am” belief system—shifting from external validation to internal identity. If you’re a business owner, leader, or someone focused on personal growth, this episode will challenge the way you think about control, performance, and identity. It’s not about becoming something new—it’s about recognizing what’s already there and learning how to access it consistently. If you're interested in mindset shifts for leaders, subconscious behavior patterns, overcoming limiting beliefs, emotional triggers, leadership development, personal growth, and building self-awareness - this one is for you.

In this episode of the Blueprints Podcast, Isabelle sits down with Heather Rivera, owner and founder of Wallflower Designs and lead designer at Carpet Studio Flooring America in Okemos, Michigan. Heather shares her unconventional journey from owning an auditing firm to becoming a sought-after interior designer, explaining how her natural eye for color, love of sourcing beautiful pieces, and willingness to experiment shaped her creative career. The conversation dives deep into what true design really means, why biophilic design and bringing nature into the home creates calmer, more personal spaces, and why great design takes time, intention, and trust. Heather and Isabelle discuss the importance of living in a space before making major changes, avoiding rushed decisions, and creating a neutral “white box” when starting a remodel to better understand your home’s architecture and flow. If you’re looking for real-world insight into design trends, flooring selection, remodeling decisions, and how to create a home that actually reflects who you are, this episode delivers practical advice and fresh perspective from two passionate industry professionals.

In this episode of The Blueprints Podcast, Isabelle and Michael deep dive into one of the most important topics in business today: how to build a strong, healthy, growth-oriented company culture. Together, they unpack what “culture” really means inside a remodeling and construction company, why it starts with the entrepreneur, and how personal growth directly shapes the team’s success. Michael shares the lessons he learned scaling Custom Built from a handful of people to a 40-person design–build firm. Whether you're a remodeling contractor, business owner, construction leader, or entrepreneur, this conversation is packed with actionable insights on building a team that grows together, supports each other, and makes a meaningful impact on families — both inside and outside the company.

In this episode, Isabelle and Michael talk about why right now is the perfect time to build a career in the construction and trades industry. From a nationwide housing shortage to the mass retirement of baby boomers, the demand for skilled trades—like carpentry, plumbing, electrical work, and HVAC—has never been higher. Michael and Isabelle unpack the reasons behind the skilled labor gap, what that means for future builders, and how schools, parents, and communities can help inspire the next generation of tradespeople.

In this episode of Blueprints, host Isabelle sits down with her dad, Michael, to unpack one of the most transformative practices for leaders and entrepreneurs — the Clarity Break. Michael shares how taking intentional time away from the business has helped him process stress, refocus his vision, and reconnect with his purpose. From quiet reflection in the mountains of Utah to personal healing after a traumatic head injury, Michael opens up about what these breaks have taught him — about failure, choice, and resilience. Whether you’re an entrepreneur, leader, or anyone navigating the busyness of life, this episode offers a powerful reminder: stepping away might be the most productive thing you can do.

In this episode of The Blueprints Podcast, Isabelle sits down with Sara Majeske of Custom Built Design & Remodeling to talk about her journey from newcomer to Lansing to becoming one of the region’s “10 Over the Next 10” honorees. Sara shares what this award means, how she’s integrated her career, community, and motherhood, and why she believes leadership is about growth, not titles. From her early years in restoration to building a career rooted in connection and purpose, Sara’s story is a powerful reflection on perseverance and community pride. Tune in for an inspiring conversation about leadership, life balance, and building something meaningful — in work and at home. #BlueprintsPodcast #Leadership #LansingMI #WomenInConstruction #CustomBuiltDesign #Inspiration

In this episode of The Blueprints Podcast, Isabelle and Michael trace his inspiring journey through the Home Builders Association (HBA). From joining as a young builder in 2004 to ultimately becoming President of the Michigan Home Builders Association in 2020, Michael reflects on the lessons, relationships, and leadership growth that shaped both his career and his company. Michael opens up about navigating the housing crash of 2008, learning the value of community and mentorship through HBA committees, and the power of servant leadership in difficult times. He shares how his volunteer work evolved into meaningful advocacy for housing affordability, professional development, and unity within the building industry—especially during the challenges of the COVID-19 era. Whether you’re a contractor, entrepreneur, or simply someone who believes in the power of giving back, this episode offers a raw and insightful look at how involvement in organizations like the HBA can transform not just your business, but your leadership and your life.

In this episode, Isabelle and Michael open up about the deeper meaning behind their work. For Michael, remodeling homes has never just been about construction; it’s about transforming lives, building stronger families, and giving back to the community. Michael shares his personal story of resilience, surviving unimaginable childhood tragedy, and how that shaped his calling to impact families through both business and service. From supporting organizations like Ele’s Place, Hospice of Lansing, and Kristen’s Ride, to empowering his own team to get involved in local causes, Michael reveals how generosity and community involvement have become cornerstones of his leadership. Whether you’re a homeowner, entrepreneur, or someone looking for inspiration, this heartfelt conversation reminds us that remodeling isn’t just about houses—it’s about people, purpose, and creating spaces where life’s most meaningful moments unfold.

In this episode of Blueprints, Isabelle sits down with longtime friend and entrepreneur Gracie Perrault, founder of the Cultivate Collective, to talk about the power of connection, community, and building businesses with heart. From launching her first event business at just 12 years old to running a spray tan and teeth-whitening, Glow by Gracie, and now creating a collaborative beauty and wellness space, Gracie shares her journey and big vision. Together, Isabelle and Gracie discuss how to build authentic relationships in a digital world, why community over competition is the key to growth, and how small intentional actions—like following up, showing up, and protecting your peace—can transform both business and life. They also dive into Gracie’s dream for Cultivate Collective: a full-scale hub for wellness, collaboration, and connection that empowers entrepreneurs to thrive together. Whether you’re a small business owner, a creative entrepreneur, or someone passionate about bringing people together, this is your reminder that success isn’t just about what you build—it’s about who you build it with.

In this episode of The Blueprints Podcast, Isabelle sits down with Megan Simmons, Engagement Manager at Acme Home Exteriors, for a conversation about navigating change in business and community. From the rise of AI to economic uncertainty, Isabelle and Megan talk about how small businesses can stay grounded, show up authentically, and use new tools without losing the human touch. Megan shares her own journey from a networking leader to joining Acme, emphasizing the importance of working with the right people and investing in relationships that strengthen local communities. She offers insights into how businesses can leverage AI as a tool—not a replacement—while still making real, lasting impact through connection and service. Whether you’re a business owner, marketer, or community leader, this is your blueprint to learn how you can embrace change while staying true to your mission and your community.

On this episode of Blueprints, Isabelle sits down with Tom Almazan, co-owner of Carpet Studio Flooring America, to talk about what it really means to go above and beyond in serving your community. From starting out mowing lawns as a kid to building a 37-year career in flooring, Tom’s journey is a story of hard work, mentorship, and a heart for giving back. Together, Isabelle and Tom dive into how local businesses can create lasting impact through service initiatives like Habitat for Humanity, Toys for Tots, coat drives, and food distribution programs. Tom shares how he’s built partnerships with local charities, churches, and businesses to meet real needs—proving that collaboration, not competition, is what truly strengthens a community. Whether you’re an entrepreneur, leader, or someone looking to get more involved, this episode will give you the Blueprints to use your resources, connections, and passion to make a difference right where you are.

Setting yearly goals can feel overwhelming—but breaking them down into 90-day targets makes them achievable, measurable, and motivating. In this episode of Blueprints, Isabelle and Michael share how they use the EOS framework to set quarterly “rocks,” track progress with weekly scorecards, and stay accountable as a team. From predicting revenue and profit goals to overcoming roadblocks that derail momentum, Michael and Isabelle walk through the exact process Custom Built uses every quarter to keep the business focused and moving forward. Whether you’re a new entrepreneur or a seasoned leader, you’ll learn practical strategies to simplify goal-setting, improve team alignment, and create traction in just 90 days. If you’ve struggled with setting goals you actually achieve—or if you’re ready to bring more focus and accountability into your business—this episode is your blueprint for progress, not perfection.

In this episode of the Blueprints Podcast, Isabelle and Michael dive deep into the art of networking and building meaningful connections that fuel business growth. Michael shares his journey from starting in the homebuilding industry with no experience to creating a thriving business largely through referrals and strategic networking. Discover practical tips for networking success, including how to get involved in trade associations, join committees, and leverage one-on-one connections. Learn the power of giving first, being genuinely curious about others, and turning everyday encounters—like coffee shop conversations—into business opportunities. Whether you're a business owner, entrepreneur, or professional looking to expand your network, this episode offers actionable strategies for creating lasting relationships, maximizing networking events, and growing your business through authentic connections.

In this episode of Blueprints, Isabelle and her dad, Michael— founder and CEO of Custom Built — share the five core values that drive their company: Family Focused, Proactively Helpful, Passionately Committed, Grow or Die, and Fun. You’ll hear the story of how these values were created, why they’re revisited every year, and how they guide hiring, leadership, and client relationships. Whether you’re a business owner refining your culture or a leader looking to inspire your team, this conversation offers actionable insights for defining and living out your own core values.

What does it really take to build a team that grows with your business? In this episode of The Blueprints Podcast, Michael and Isabelle dive into the real-life lessons behind hiring the right people, putting them in the right seats, and building a culture that scales. From early missteps to the clarity of using the “Get It, Want It, Capacity” model, they unpack how to simplify leadership, delegate well, and surround yourself with people who fit your mission. If you're an entrepreneur, leader, or just trying to grow a high-performing team without losing your mind, this episode will challenge your thinking and give you tools to take into your next hire. Michael and Isabelle share what they wish they knew when they started — and what finally worked.

In this episode, Isabelle and her dad, Michael, take a trip back to the early days of Custom Built Design & Remodeling — when marketing was more grit than gloss, and logo design was a game-changing investment. From lawn signs and home show booths to building trust through authentic conversations, they share the foundational lessons that helped transform a one-man operation into a professional, trusted brand. Michael reflects on the marketing missteps, unexpected wins, and the mindset shifts that made all the difference — like the moment he hired a designer who actually listened, and how the 2008 crash forced a reinvention. They also unpack powerful principles like the “three-foot rule,” the value of organic networking, and why great marketing isn’t about making noise — it’s about being known, liked, and trusted when the moment is right. Whether you're starting your business or trying to reignite your brand presence, this conversation is packed with stories, strategy, and practical wisdom that prove: marketing isn't just about leads — it's about legacy.

In this episode of The Blueprints Podcast, Isabelle and Michael share the powerful framework that’s helped them simplify life and build sustainable momentum in both business and family. Recorded live at the beautiful Hidden Grove in Williamston, Michigan, they explore a personal tool they both use called L.I.F.E. Targets — a system centered around Legacy, Influence, Fitness, and Enterprise. Michael reflects on how hiring a coach early in his journey helped him gain clarity and speed up his growth, eventually leading to the development of these L.I.F.E. targets. Together, he and Isabelle talk about the value of gut instinct, the rhythm of the 90-day world, and how personal and professional integration has shaped the way they lead, develop others, and build a company with intention. Whether you're an entrepreneur, a leader, or simply trying to bring more direction to your everyday life, this episode will leave you with practical inspiration, honest stories, and a framework you can start using today. Tune in and start designing a life that aligns with what matters most.

In this episode of The Blueprints Podcast, Isabelle and Michael tackle one of the most overlooked — but absolutely crucial — parts of building your business: getting your legal foundations right. Michael shares the lessons he’s learned over 25 years of starting, growing, and navigating the ups and downs of running a construction business — from the early days of flipping houses without a builder’s license to building a thriving design-build company with the right legal and financial structure in place. If you’re ready to start your own business, this episode gives you the practical blueprint to do it right from the start.

In this episode of The Blueprints Podcast, Isabelle and Michael unpack the differences between being a solopreneur and an entrepreneur — and how to know which path might be right for you. Michael shares candid stories from his early days juggling job sites, late nights, and part-time house flipping, to building a growing team and thriving design-build business. From winters with zero cash flow to working alongside master craftsmen, this episode offers a raw look at what it takes to build something from the ground up. Whether you're just getting started or thinking about scaling up, this is your blueprint for defining success on your terms.

In this inspiring episode of The Blueprints Podcast, Isabelle and Michael take you back to the early days of Michael’s entrepreneurial journey — from late-night infomercials to house-flipping with zero experience — and unpack how leaning into natural gifts like risk-taking, quick-start energy, and relationship-building helped spark the business that would become Custom Built. They discuss the power of self-awareness, the importance of knowing what energizes you (and what drains you), and how tools like the Kolbe and DISC profiles can help you make better decisions in both business and life. Whether you're launching a new venture or fine-tuning a career path, this episode is your blueprint for identifying the strengths that already exist within you — and using them to build something extraordinary.

In this episode, Isabelle and Michael break down a tool that’s transformed how they lead, hire, and connect — both in business and life: the DISC personality profile. From sales to project design to everyday relationships, understanding personality types can help you communicate more clearly, resolve conflict more easily, and build stronger teams. Whether you’re building a team, managing a project, or just trying to get through a tough conversation, this episode offers a simple but powerful blueprint to improve your interactions and decision-making.

In this episode of The Blueprints Podcast, Isabelle and Michael dive into three home remodeling projects that Michigan homeowners absolutely love — and never regret. From cozy three- and four-season rooms to mosquito-free screened porches and fully customized decks and patios, these projects transform how families live, gather, and enjoy Michigan’s beautiful summers. Whether you're planning your next project or just dreaming, this episode is full of practical insight and inspiration.

In this episode, Isabelle sits down with Michael to talk about something every entrepreneur wrestles with: how to actually take a vacation—and come back better for it. Michael shares the honest ups and downs of learning to unplug, and how a time management system helped him break the cycle of burnout. You’ll hear about the concepts of Free Days, Focus Days, and Buffer Days, and how these simple ideas have reshaped the way he plans time off and growth inside his business. It’s not just about resting—it's about creating space to lead better, think clearer, and build a stronger team. Whether you're a seasoned entrepreneur or just getting started, this conversation offers a blueprint worth following.

In this episode, Isabelle and Michael reflect on their recent experience speaking at Impact Live, a national marketing conference. They share how their company’s journey with content marketing began, what led them to work with the team at Impact, and how that partnership helped transform their approach to video, blogging, SEO, and leadership. Isabelle and Michael also discuss the challenge of building a consistent marketing strategy in a design-build business and how their presentation resonated with an audience of marketers from a wide range of industries. Whether you’re a business owner, marketing leader, or just curious about what it’s like to present at a national conference, this episode offers a behind-the-scenes look at what it takes to build a marketing engine from the ground up.

In this episode of Blueprints, Isabelle and Michael explore a deceptively simple tool that has been instrumental in both their personal and professional growth: the Clarity Break. The Clarity Break is more than a productivity hack—it's a way to reclaim your mind, reset your focus, and realign with what truly matters. Michael shares how taking intentional time away from the noise of daily demands—whether it's an hour, a day, or a weekend retreat—has helped him process challenges, gain insight, and prevent burnout. Isabelle adds her own reflections on how these breaks have brought renewed inspiration and reminded her of her true priorities. If you’ve ever felt overwhelmed, stuck, or unsure of your next step, this episode offers a practical, life-giving strategy to help you pause, reflect, and move forward with clarity.

In this episode of Blueprints, Michael sits down with Isabelle for a candid and inspiring conversation about career paths, purpose, and growing into leadership. As the Director of Marketing at Custom Built, Isabelle shares how she went from running a summer baking camp in high school to leading the marketing department of a thriving design-build firm—all without a traditional college degree. Isabelle reflects on how growing up as the oldest of eight shaped her leadership style, and how her early interest in business and people led to a journey filled with unexpected turns. From early navigating life transitions during COVID, to turning a summer job into a full-time career, Isabelle’s story is one of initiative, resilience, and intentional growth. She shares how she taught herself marketing, took ownership of tools like HubSpot, and stepped into leadership in a male-dominated industry—all while continuing to invest in personal development, mentorship, and learning by doing. Whether you're a student, a recent graduate, or someone rethinking your next career move, this episode is a powerful reminder that the path to success isn’t always linear—and that with the right mindset, you can create a meaningful impact no matter where you start.

In this episode of The Blueprints Podcast, Isabelle and Michael dive into a transformational mindset tool every entrepreneur and growth-minded person needs: The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy. They explore how this simple but powerful concept can help you shift out of fear, shame, and comparison—and into gratitude, peace, and forward momentum. Michael shares how he first encountered the Gap and Gain during his entrepreneurial journey, and how it changed the way he measured progress—by looking at how far he'd come instead of how far he still had to go. Isabelle reflects on her own experiences stepping into a leadership role in marketing, and how applying this mindset helped her stay grounded and focused during steep learning curves. Whether you're building a business, growing a career, or just trying to stay sane in a world of constant expectations, this episode offers a practical blueprint for reclaiming joy and clarity on your journey.

In this powerful episode of The Blueprint Podcast, host Michael Flory sits down with Cullen Menke — a teacher, humanitarian, and personal friend — to unpack a story of transformation, purpose, and global impact. Cullen opens up about his challenging childhood, his struggles with addiction and shame, and the turning point that led him to pursue a life of mentorship and service. From teaching Roma children in impoverished villages to building a youth center and coffee shop in the heart of Eastern Europe, Cullen’s story is raw, redemptive, and deeply inspiring. Whether you’re in a season of searching or looking to be reminded of the power of second chances, this episode will challenge and encourage you.

In this episode of The Blueprints Podcast, Isabelle and Michael dive into the real, raw journey of growing alongside the business you're building. From ditching traditional schooling for a self-guided education to embracing entrepreneurial "seizures," they explore how personal development and business development are tightly linked. Michael shares his early story—how a gut feeling (and a late-night infomercial) launched his first real estate deal and eventually led to founding a design-build company. They unpack the difference between schooling and education, and why mindset, leadership, and ownership are critical as your business grows. Whether you’re just starting out or trying to level up, this episode is packed with encouragement and lessons from the trenches.

Before you can build anything—whether it’s a house, a business, or a better life—you need a blueprint. In this very first episode, you’ll meet your hosts Michael Flory and Isabelle Braeutigam, the father-daughter duo behind Custom Built Design & Remodeling, and the voices behind Blueprints. Michael opens up about the tragic event that changed his life at just 10 years old, the long road of healing that followed, and how that journey shaped the way he leads his business, his family, and now this podcast. Together, Michael and Isabelle share the heart behind Blueprints—why they started it, who it’s for, and what they hope you take away from every episode. This is more than a podcast about entrepreneurship or self-development. It’s about redemption, growth, and the belief that you can rebuild from anything—with the right plan.