PODCAST · health
BonitaFind
by BonitaFindPodcast
BonitaFind podcast highlights amazing POC beauty entrepreneurs at a global scale. I'm your host Clare, a Colombian-American esthetician, content creator, digital marketer, and polyglot, and I’m obsessed with all things localization and skincare. Finding beauty professionals of color whether it's for your hair or skin is a common struggle on social media and for this reason, I’m looking to highlight the struggles and triumphs of being a woman in color in the beauty industry.
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56
What Kandace Wants To See Change In The Esthetics Industry And What She Loves Most About The Field
In this episode, we sit down with Kandace—a dedicated skin specialist based in Charlotte, NC—who has made it her mission to provide expert care for skin of color. With years of experience and a passion rooted in representation and results, Kandace shares how she entered the beauty and skincare industry, the gaps she noticed early on, and how she’s built a practice centered on education, trust, and tailored care for melanin-rich skin.We dive into her personal journey, the challenges of being a specialist in an often-overlooked niche, and the pride she takes in empowering her clients through knowledge and visible transformation. Kandace also offers advice for aspiring estheticians and why centering inclusivity in skincare is more than just a trend—it’s a responsibility.This episode is an essential listen for anyone passionate about skincare, entrepreneurship, or uplifting communities through intentional beauty.
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55
On The Border: How Salma Wins Loyal Clients In Texas
In this episode, we sit down with Salma, a talented beauty professional whose studio sits right on the Mexican border, where she’s built a loyal client base despite charging more than many of her competitors. Salma shares how she’s earned her reputation through consistent results, a deep love for her craft, and the ability to make every client feel seen and valued.We explore what it’s like to grow a business in a border community, the cultural influences that shape her work, and how she confidently stands by her pricing in a saturated market. Salma also opens up about what she loves most about the beauty industry and the message she hopes to leave with other Latina entrepreneurs: your work is worth it.Whether you're a beauty professional, small business owner, or someone redefining their value, Salma’s story is a reminder that passion, precision, and pride in your roots can take you far—no matter where you’re starting.
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54
What Saidy Wants To see For More Latina Women In Business And Her Advice For You
In this empowering episode, we sit down with Sadie, a proud Mexican-American eyebrow specialist who’s carving out her own space in the beauty industry with skill, heart, and cultural pride. Sadie shares how her heritage has shaped her approach to beauty, the challenges she’s faced as a small business owner, and the milestones that have made it all worth it.We dive into her entrepreneurial journey—the sacrifices, the wins, and the lessons learned along the way—as well as the importance of representation and community in the beauty space. Sadie also shares what she wants more women of color to know when stepping into entrepreneurship, and how to navigate the industry with confidence and authenticity.This episode is an honest, inspiring conversation for anyone dreaming of building something of their own, especially those who want to lead with purpose, identity, and power.
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53
Swapping Law for Brows: Natalie's NYC Story
In this episode, we sit down with Nathalie, a Queens-based Ecuadorian-American eyebrow specialist who’s quickly becoming a go-to guru in the beauty scene. With precision, passion, and pride in her heritage, Nathalie shares what it’s really been like building her brow business from the ground up while doing a massive career plot twist in one of the most diverse cities in the world.We talk through the highs and lows of entrepreneurship—what’s worked, what hasn’t, and the hard lessons learned along the way. Nathalie opens up about the behind-the-scenes challenges that often go unseen, the importance of staying true to your vision, and what she would do differently if she could start again.Whether you're in the beauty industry or simply dreaming of launching your own business, this honest and inspiring conversation is filled with wisdom, hustle, and heart from someone who's living it every day.
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52
How Tysha Wallace Found Her Area of Focus in Esthetics And Her Advice For You
In this empowering episode, we sit down with Tysha Wallace, founder of Don’t Be Shai—a thriving body waxing studio based in Charlotte, NC that’s redefining self-care for women of color. Tysha shares the story behind building her business from the ground up, the intentional choices she’s made to center the needs and comfort of WOC clients, and how she turned her passion into a space where confidence is the priority.We dive into how Tysha built a standout social media presence that speaks directly to her audience, the lessons she’s learned in entrepreneurship, and what it really takes to create a beauty brand that’s authentic, inclusive, and rooted in care. Her advice for aspiring business owners is honest, actionable, and full of heart.Whether you’re in the beauty industry, building your own brand, or just need a reminder to show up boldly, this episode with Tysha is a must-listen.
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51
Multitasking with Michelle: Beauty, Business & Beyond
In this dynamic episode, we sit down with Michelle Morales, a true multihyphenate. Born and raised in New York and now based in Tampa, Florida, Michelle is a nursing student, makeup artist, licensed esthetician, and small business owner who’s redefining what it means to follow your passion and your purpose.Michelle opens up about how she juggles it all—from long days in nursing clinicals to managing her beauty business and staying creative behind the brush. We talk about the struggles she’s faced as a young entrepreneur, the lessons she’s learned through trial and error, and the mindset that keeps her moving forward even when the hustle feels heavy.Whether you’re dreaming of starting your own beauty brand, balancing multiple passions, or just trying to figure out your next move, Michelle’s story is full of real talk, motivation, and advice for anyone who dares to do more than one thing—and do it with heart.
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50
Aprende Cómo Anitta Aguirre Creó Su Propia Marca de Cosméticos Naturales.
En este episodio lleno de inspiración y autenticidad, conversamos con Anitta Aguirre, una emprendedora ecuatoriana radicada en Guayaquil que transformó sus propios desafíos con la piel en una línea de cosméticos naturales pensada para cuidar, sanar y empoderar.Anitta nos cuenta cómo nació su marca desde la necesidad personal, cómo fue emprender durante la pandemia y las valiosas lecciones que aprendió sobre marketing, redes sociales y conexión con su comunidad. También comparte con honestidad los obstáculos que ha enfrentado como mujer emprendedora y nos deja consejos reales y útiles para quienes sueñan con lanzar su propio proyecto.Una conversación íntima sobre belleza consciente, perseverancia y el poder de creer en una misma. Ideal para quienes buscan emprender con propósito y dejar huella en su comunidad.
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49
How Mari Brisco Built A Global-Inspired Nail Polish Brand
In this vibrant episode, we sit down with Mari Basco, a Latina entrepreneur, beauty visionary, and the creative force behind a one-of-a-kind nail polish line inspired by global travel. Each shade in Mari’s collection tells a story, capturing the spirit, color, and emotion of destinations around the world, from the streets of Marrakech to the beaches of Tulum.Mari shares what sparked the idea for her brand, the behind-the-scenes work of launching a product line, and the unexpected lessons she’s learned along the way as a proud Latina navigating the world of beauty entrepreneurship. From overcoming self-doubt to honoring her roots, Mari opens up about the highs, the hurdles, and the heart that go into building a brand with purpose.Whether you're a beauty lover, a fellow founder, or someone dreaming of creating something meaningful, Mari’s journey is filled with creativity, courage, and a reminder that every destination starts with a single step.
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48
How Claudia Found her Passion for Skincare and PMU Artistry
In this powerful episode, we sit down with Claudia Lam—a talented permanent makeup (PMU) artist, proud Peruvian immigrant, and entrepreneur building her dream in the heart of New York City. Claudia opens up about her journey from Peru to NYC, the sacrifices and resilience it took to start over in a new country, and how she found her voice through the art of PMU.We dive into the real behind-the-scenes of growing a beauty business as an immigrant, the cultural identity she brings into her work, and the emotional highs and lows of making it in one of the world’s most competitive cities. Claudia shares what helped her push through the hard days and what she wishes every aspiring artist knew before entering this exciting, ever-evolving field.This episode is a must-listen for anyone chasing their dreams, especially in beauty, artistry, and entrepreneurship. Let Claudia’s story inspire you to trust your craft, own your roots, and never play small.
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47
How Soleil Turned Her Passion For Helping Others into Her Career
In this inspiring episode, we sit down with Soleil Ducussin, a proud Filipina and Puerto Rican first-generation American, who is carving out her own path in the world of esthetics. From her early days navigating beauty school to launching her career as an esthetician, Soleil opens up about the cultural pride, resilience, and curiosity that fuel her every step.We explore how her heritage has shaped her perspective on beauty, her drive to keep learning, and her mission to uplift others in the industry. Soleil shares the challenges she's overcome, the lessons she's still learning, and how she plans to empower clients and future estheticians alike through education, representation, and genuine care.If you’re a beauty lover, a fellow first-gen trailblazer, or just someone looking for a dose of inspiration, Soleil’s story will leave you glowing from the inside out.
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46
From Passion to Profit: Genevieve’s Guide to Success for Estheticians
In this episode, we sit down with Genevieve to explore her esthetician mentorship program and how she’s helping skincare professionals build successful businesses. She shares valuable insights on balancing family life with entrepreneurship, offering practical advice for those juggling both. Plus, Genevieve dives into the importance of advanced education in the esthetics industry and her top recommendations for continuing your professional growth. Whether you're just starting or looking to elevate your skincare career, this episode is packed with expert guidance and inspiration!
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45
How Angie is Dismantling Latino Cultural Beliefs in the Beauty World and Providing a Safe Space in Her Florida salon.
South Florida beauty lovers, this one's for you! 🚨 Meet Angie Naranjo, a talented Colombian, LGBT hair and makeup artist, entrepreneur, and founder of AKN Cosmetix—a cruelty-free beauty brand built on diversity and inclusivity. 🌈✨ Hear her inspiring journey as she breaks through toxic cultural mindsets, uplifts marginalized communities, and creates a safe space where everyone can feel seen, celebrated, and beautiful.
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44
From Nurse to Skincare Entrepreneur: Jelitsa’s Story and What She Learned Along the Way
In this episode, we sit down with Jelitsa, founder of Uviña Skin, to explore her inspiring journey from nurse to skincare entrepreneur. Rooted in her Puerto Rican heritage, Uviña Skin pays tribute to generations of strong women in Jelitsa’s family. Each product carries the name of a woman who embraced effortless beauty and lived with confidence. Tune in to hear how Jelitsa combined her passion for skincare with her family's legacy, creating a brand that celebrates both inner and outer strength.
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43
Unfiltered Skincare and Wellness: Lorena's Journey as a Salvadorian American Beauty Entrepreneur
In this episode, we sit down with Lorena, a San Francisco-based esthetician, massage therapist, and proud Salvadorian American business owner. Lorena shares her journey to becoming a successful entrepreneur in the wellness industry. With a commitment to authenticity, Lorena creates a safe space for her clients, offering not just a pampered experience, but real results. Tune in to hear how Lorena’s unique approach to skincare and massage therapy empowers her clients, and how her cultural heritage shapes her business philosophy. This is an inspiring conversation you won’t want to miss!
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42
Meet Kingsley: Lipstick, Art, and Branding for a Better You
Since COVID, Kingsley has rebuilt her brand from local indie-pop artist to international recording artist and thought leader in her community. She’s played shows across the world, launched a woman of color formulated lipstick line, hosted meditation and breath work retreats and is about to launch a new record that represents self-love and celebrating one’s strength
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41
Conoce La Historia De América Y Porque Dice Que El Networking Es Tan Importante Para Poder Emprender Con Exito
¿Te gusta hacer nuevas amigas que tienen intereses en común? Te va a fascinar este episodio con América Osorio, mejor conocida como @amerikaconecta, una colombiana emprendedora en Tampa que le fascina hacer contactos y ayudarte a escalar tu marca.
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40
Conoce la historia de Priscilla, como interactúa con la competencia y porque quiere ser tu esteticista en PR
Conoce la historia de Priscilla, una esteticista puertorriqueña con mucho potencial que quiere ayudarte con tu piel en un contexto bilingüe. Síguela en redes sociales @chequeridaestetica.
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39
How Jandi Helps Others Love Their Reflection And Finds Inspriation From Her Daughters To Succeed
Inspiration to succeed often comes from our own communities, if it doesn't exist, that's an opportunity to create something amazing. Hear the story of 2x Black Spa Awards Recipient Atlanta-based Jandi and how she is using her expertise to guide others and teach her students to be the best estheticians possible. Follow her on social media @theskinchateauinstitute.
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38
Why Ruth Loves Sugaring And What She Wants You To Know About The Esthetics Industry
Meet San Fernando Valley-based Mexican American Ruth Rubio. Hear her story, her struggles, and what she loves and wants to see change in the esthetics industry. Follow her on social media @ sweetlikesugarbeauty.
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37
How Dar Andre Created a Luxury Natural Skincare Line While Uplifting Women Of Color In Beauty
If you have ever wished that there was a community for women of color in beauty, besides this brand, look into NY-based entrepreneurial powerhouse Dar Andre. Hear her story and process to create a luxury skincare line and follow her on social media @dar.andre15.
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36
How Thalia's Past Skin Struggles Make Her A Better Esthetician And Her Take On Affordable Pro Skincare
Have you ever felt a strong connection with your esthetician because they also used to have acne? This is how Thalia found her calling as a Dallas-based acne specialist. Hear her thoughts on affordable skincare, setting skincare goals, and staying connected to her Filipino culture. Follow her on social media @skin.by.thalia.
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35
How Motherhood Motivated Shanell To Open Her Own Lash Business and Build Her Empire
Let this episode inspire you that you can have it all, especially on your own terms. Hear the story of Tampa-based lash expert Shanell and hear how her life changes motivated her to pursue entrepreneurship and create her dream life. Follow her on social media @insanely.lashed.
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34
How Sophie Made Her Way In The Professional Makeup Industry While Finding Inspiration From Her Culture
If you're searching for inspiration for your brand to stand out from competitors, look to your own unique culture for inspiration. Hear how NY-based pro MUA did just that, taking inspiration from her colorful Haitian heritage and follow Sophia on social media @sophiarose_ly
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33
Tamara's Transformational Story From Proud Brazillian Immigrant To Sought After Brow Artist
Learn from Atlanta-based Tamara Samara on how she started as a brow expert, who mentored her to get where she is today, and what her plans are for the future. Follow her on social media @tamarasamara.
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32
How Theodosia Went From Working For The Government To Owning A Successful Spa
Let this episode inspire you to pursue that career change and to follow your gut. Hear the story of St Clair Shores, Mi- based esthetician Theodosia, and learn about how she made an extreme switch to now live the life of her dream. Follow her on social media @utulivu_esthetics.
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31
How Lourdes Is Making A Difference In Her Local Esthetics Program And What She Wants TO Se Change
Learn about this bilingual aesthetics instructor from Milwaukee and hear her thoughts on the current state of esthetics education and what she hopes to see change in the future. Follow her on social media @ face_paletteesthetics
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30
How Sarah Fuentes Fueled Her Esthetics Career From Being An Amazing
Learn about Sarah's journey into skincare and how her family fuels her passion for the industry. Find Sarah in Dunedin, Florida and follow her on social media at @SkinsavvySarah.
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29
Conheça a Trajetória Da Marcela Stace Em Sua Carreira Internacional De PMU Pelo Mundo
O talento brasileiro para sobrancelhas está conquistando o mundo inteiro e a nova estrela Marcela Stace chegou em Tampa. Conheça a sua trajetória de como foi para conquistar a tão sonhada carreira internacional.
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28
Why Joann Made The Career Change From Social Worker To Esthetician And Her Advice For Following Your Dream
It's ok if you don't have it all figured out and if you decide to make a career change to follow your passions. Listen to proud Orlando-based Boricua Joann's story on how she continues to help people around her heal, her cultural impact on her career, and her advice for those of you that want to do something similar. Check out her social media for bilingual content @vaniecomplexions. Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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27
What inspired Andrea's passion for corrective skincare for women of color and her advice for you
Meet Jacksonville, Florida-based esthetician Andrea Collins and learn about her take on the power of transformation, increasing confidence through knowledge, and what she wants more women of color like you to know about skincare. Follow her on social media at @royalesthetics.jax!
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26
How Lucia wants to see latinos overcome toxic cultural norms as business owners and her advice for you
Starting a business is hard, and if you're Latino, you have even more challenges to overcome. Learn from small business owner, Lucia Ortega and understand how to overcome these obstacles and what you need to have business success.
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25
Why Gabby Created An Indigenous-Concious Skincare Line While Showcasing Her Culture
If something you want doesn't exist, the opportunity is yours to create it. That's how Gabby felt when she started Lasbrewhas, an indigenous and eco-friendly skincare line that connects her to her past while building the future she wants to see. Learn how she got started and what her plans are for the coming months. Follow her on Instagram at @lawbrewhas.
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24
How Gissel Is Making Beauty More Accessible For Her NYC Community And Leaving a Legacy
For Latinas, support from our families is a huge part of who we are and how we keep going during our toughest moments and is a huge part of who we are. Meet Gissel, a NYC-based proud Dominican that opened her own spa so that her community could have access to relaxing treatments right in their own backyard. Hear how she got inspired and learn what keeps her going. Check her out on social media @sunstonebeautybar.
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23
How Tatiana Created a Unique Mobile Business And What She Wants To See In The Latina Beauty Community
Let this episode inspire you to try something new and know that that crazy idea you have just might work. Get to know South Florida-based Colombian esthetician Tatiana Morales and hear her story on how she started in the industry later in life, why picking a brand that aligns with you matters, and how support from your family can help your business go the extra mile. Find her on social media @wellnessonwheels_by_lilybelle
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22
How Fabiola Started In The Esthetics World And Found Her Voice And Passion To Become The Best
Let this episode inspire you to take a risk to make your goals happen. Hear Fabiola's story and learn why she left her corporate career to make her dreams in the beauty industry come true. Follow her on social media @fabbeautyandskin and book your next appointment with her when you're in the Raleigh area!
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21
How Daisy's Military Experience Helped Her Become An Amazing And Sought-After Dallas Esthetician
We all have different ways of finding our path in the beauty industry and Daisy's story is inspirational and relatable. Hear about how she found her dream career after a bit of trial and error and the advice she has for other women of color that want to follow in her footsteps. Check her out at @daisymaeesthetics
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20
How Yasmina Created A Mayan-Inspired Skincare Line And Her Advice For You
Let this episode inspire you to go for your dreams while knowing you can put your family first. Meet proud salvadoreña, Yasmina and understand her journey in the beauty industry and why creating a skincare brand representing her heritage was so important for her. Hear how she launched her successful skincare line that has been featured on Elle Mexico and sold on HSN and what inspired her brand name. Follow her on social media at @tzolskin
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19
Learn How Maria Transitioned Into a Career She Loves and Became a Successful Bilingual Esthetician
In the Latino culture, having approval of our families is important but putting our own happiness first is quickly trending with younger generations. Listen to Maria's story where she shares her transition from feeling stuck in the medical field to being a pioneer as one of the first Latina estheticians in the Milwaukee area. Follow her story on social media @priscilasbeautyesthetics
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18
Learn How To Accelerate Your Small Beauty Business Success With TikTok Expert Cristina Cortes
We all know TikTok is a powerhouse platform for small businesses, but how clear are you on your business strategy? Latina expert Cristina Cortes is the missing puzzle piece to your success, and she has ideas for beauty entrepreneurs like you to reach success. Check out her TikTok accelerator program and achieve your business dreams faster than you thought possible. Follow her on social media @cristinacortess for excellent tips.
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17
How Kaela-Anne Launched A Plant-Powered Skincare Line
Have you always wanted to launch your own product line, but don't know where to start? This episode will give you some guidance and insight into how Kaela-Anne launched Kaela-Anne-Dermacare, a plant-based skincare line. Learn what went right and what she wished she would have known from the start, and get ready to feel inspired by this amazing entrepreneur. Check out her products at https://www.kaela-annesdermacare.com/ and follow her on social media @kaela_annes_dermacare Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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16
How Shelby Planned Her Successful Business Launch And Her Future Plans
This episode will inspire you to dream big and use each professional experience as a stepping stone to reach your career goals. Listen to how Shelby started at a beauty counter and later realized her passion for skincare, finding the path to entrepreneurship. Check her out on Instagram @_skinprettyesthetics and see her for your next facial or waxing appointment when you're in St Louis!
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15
How Nia Created Her Own Success as a Lash Artist
Have you always wanted to start a beauty business, but the people you care about most are hesitant about the idea? This episode is going to inspire you to follow your dreams. Learn how Columbus, Georgia-based entrepreneur found her passion, started a business from scratch and continues to thrive even during a global pandemic. Check her out on Instagram @niaswinksandglo
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14
How Jennifer Found A Career In Skincare And Her Own Journey With Acne
Do you currently suffer from acne and are considering a career in skincare? Hear Tampa-based Jennifer Pino's story and learn about how her own skincare journey motivated her to pursue a career in aesthetics. We chat about our common Colombian culture, our acne journey, and the esthetics industry and what we hope to see change. Check her out on Instagram @pinotskinstudio Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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13
How Karen Portillo Found Her Passion And Helps Her Clients Love Their Skin
Are you interested in pursuing a career in skincare, but feel that you have many barriers to overcome? Karen Portillo's story will inspire you to go after your dreams. Learn how this Tampa-based Salvadorian immigrant found her passion for skincare and what she loves most about the industry. Check her out on Instagram @Sinlessbyk Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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12
How Sam Molina Healed Herself So She Could Heal Others
As estheticians, we do more than help our clients heal our skin, we are a listening ear to offer advice in an intimate space. Chicago-based esthetician, Sam Molina doesn't let her past struggles define her and uses her experience to become an even better esthetician. Hear her story and follow her on Instagram @skinchicasam. Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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11
How Kimberly Launched A Successful Boca Raton-Based Spa
Are you interested in the aesthetics industry, but want to be your own boss? Check out this amazing episode with Jamaican esthetician Kimberly Johnson and learn her story and what she wants to accomplish in the future. Follow her on Instagram @muvak.aesthetics Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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10
How Keren Clark Uses Her Experience To Help Others
Are you new to the aesthetics industry and looking to hear from a seasoned industry veteran? You don’t want to miss this episode, where I share Keren Clark’s story and what she has learned with over 20 years of experience in the industry. Hear about her challenges and how they pushed her to do better and make friends along the way. Follow her on Instagram at @savvychicbeauty Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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9
How Joanna Young Found Inspiration From Her Family To Be An Amazing Esthetician
As Latinas, our culture and family are our biggest motivators, and this is especially true for Joanna Young's inspiring and emotional story. Hear about her struggles and triumphs while pursuing her goal to be an amazing esthetician and mom. You can contact her at @joannayoungesthetics on social media. Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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8
How Gigi Transitioned From The Military to Esthetics
Have you ever wanted to change career fields? Air Force veteran and proud Peruvian-American Gigi tells us her inspiring story and how she made the jump from one passion to another and advice she has for those that want to follow in her footsteps. Follow her on Instagram @luxe_esthi_gg Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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7
How Lola Found Her Passion For Sharing Affordable Skincare
Are you interested in skincare products but are on a budget? Estheticians like Lola need to be on your radar. Learn about her career journey and how her content can help people like you get results for less while supporting black-owned skincare brands. Follow her on social media @lilsucculentshawty Intro music credit: Música autor: Tortuga de Mar Título de música : Se me ocurre Licencia : https://creativecommons.org/licenses/by/3.0/deed.es
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ABOUT THIS SHOW
BonitaFind podcast highlights amazing POC beauty entrepreneurs at a global scale. I'm your host Clare, a Colombian-American esthetician, content creator, digital marketer, and polyglot, and I’m obsessed with all things localization and skincare. Finding beauty professionals of color whether it's for your hair or skin is a common struggle on social media and for this reason, I’m looking to highlight the struggles and triumphs of being a woman in color in the beauty industry.
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