PODCAST · business
Brand New Rules
by Groundfire Agency
Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.
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4
Connecting Brand Strategy to Growth Strategy
What happens when your growth outpaces your brand? Chaos. In this episode, we break down why branding and growth aren't separate strategies, the warning signs that your brand can't keep up, and how to fix it before things fall apart. The hosts get into brand-as-ecosystem thinking, alignment, and the metrics that actually matter. If you're done chasing quick wins and ready to build something that lasts, press play.
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3
Crisis Management in the Age of Accountability
The conversation delves into the distinction between brand crises and consequences, emphasizing the importance of accountability over image protection. It explores the role of crisis management in branding and the need for brands to focus on rebuilding trust rather than protecting perception.We leave you with the question: Is your crisis response actually building trust, or is it doing extra work because your brand was never that clear to begin with?
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2
New Era. New Lens. Brand New Rules.
In our debut episode, we introduce ourselves, share why we started Groundfire Agency, and retire the branding rules that should've been gone a long time ago.What's one branding opinion you're tired of pretending to respect? That's where we start. Then we burn the old rules down and tell you what actually holds up now.
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ABOUT THIS SHOW
Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.
HOSTED BY
Groundfire Agency
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Frequently Asked Questions
How many episodes does Brand New Rules have?
Brand New Rules currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brand New Rules about?
Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to...
How often does Brand New Rules release new episodes?
Brand New Rules has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brand New Rules?
You can listen to Brand New Rules on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brand New Rules?
Brand New Rules is created and hosted by Groundfire Agency.
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