BrandStack Podcast

Today’s episode features a conversation with author and certified professional coach Nil Demircubuk, whose new book, Down to Earth: Demystify Intuition to Upgrade Your Life, is a must-read for anyone looking to improve their decision-making. Nil’s background sits at the intersection of logic and intuition. With a PhD in Economics, an engineering degree, and experience running a data team in financial technology, she brings a grounded, scientific approach to a topic often considered abstract.In our discussion, Nil shared how intuition is a practical skill we all have, and it can be intentionally accessed to improve your life, from personal relationships to business decisions. Here are some of the key takeaways from our conversation:The Scientific Side of IntuitionNil's journey to embracing intuition began after a severe head injury that forced her to slow down. During this time, she experienced a unique state of stillness where her conscious mind would quiet, and ideas and solutions would unexpectedly emerge. She realized this was a form of intuition—a process cognitive scientists call unconscious work or the incubation period. It’s when your brain sifts through your stored knowledge and experiences to pull out a new solution.How to Tap into Your Intuition TodayNil emphasizes that intuition works best when combined with logic and that you can practice accessing it. She offers two simple, practical exercises you can start with:* The Nighttime Technique: Before going to bed, write a simple question on a piece of paper that you want your intuition to answer. This primes your mind to work on the problem while you sleep. The key is to capture the first thought that comes to you in the morning, before your conscious mind starts to create a story around it.* The Meditation & Imagination Method: Find a quiet, comfortable space and imagine yourself in a "happy place." Immerse yourself in the scene using all your senses. Once you feel calm and your mind is still, drop your question into that state of stillness.Intuition for Business, Health, and RelationshipsNil stresses that tapping into your intuition doesn't mean you abandon logic. It means you gain valuable information that you can then combine with data and research.* In Business: The intuitive "gut feeling" of an experienced leader is often their unconscious mind quickly processing years of accumulated knowledge. For big decisions, combine your intuition with data, expert opinions, and an assessment of the risks involved.* In Health Care: While Nil advises trusting science and medical professionals for health decisions, she says intuition can be useful for choosing a doctor or deciding between healthy options.* In Life: When you feel a strong intuitive "pull" or "push," you can check to see if it's truly intuition by "shaking the answer" and asking again in a primed state of stillness. Intuition is persistent, while fear or other impulses can be fleeting.One Story of a Life Changed by IntuitionOne of the most profound changes Nil has seen is with people in a job search. Many people feel lost and unsure of what they want. By quieting their minds and asking their intuition, they often find a new direction or a new opportunity that they hadn't considered before.Resources and LinksGet Your Copy of Down to Earth: Demystify Intuition to Upgrade Your Life* Kindle ebook: https://amzn.to/3VoZX32* Paperback: https://amzn.to/4pMT9u7Connect with Nil:* Website: https://nildemircubuk.com/* LinkedIn: https://www.linkedin.com/in/nil-demircubuk-484119202/* Instagram: https://www.instagram.com/nil_demircubukConnect with Ross:* Website: https://livestreamuniverse.com* LinkedIn: https://linkedin.com/in/rossbrand* Substack: https://rossbrand.substack.com➡️ For help with publishing your book, contact Ross at https://livestreamuniverse.com/contact🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyard This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

Have you ever wondered what separates superstars from the rest of us? Is it talent? Luck? Turns out, it might be something far more accessible – our capacity to receive love.Joie Gharrity, author of Being Your Own Superstar: How to Expand Your Love Capacity, joined Dale L. Roberts and me on the BrandStack Podcast to share insights from her extensive career in Hollywood. Her roles with the major studios included launching the first multimedia startup business for the Walt Disney Company. Today, Joie is the founder of the Superstars Entrepreneurs Network, featuring a team of business professionals hosting video podcasts.TakeawaysHere's what I discovered from our conversation with Joie:1. The Superstar Secret: Hollywood's biggest names have an extraordinary ability to accept "Grand Canyon level love" in all forms – from massive paychecks to lavish gifts. This "love capacity" is the key to manifesting their dreams and desires.2. It's a Muscle, Not Magic: The great news? We all have this capacity within us. Joie explains, "Everyone can have what they want... It just has to do with your capacity." Like any muscle, we can strengthen it through daily habits and practice.3. Let Go and Let It Flow: Instead of obsessing over goals, write them down and set them aside. Focus on expanding your love capacity, and watch as long-forgotten dreams start materializing. Joie shared her own experience: "Things that I must have been dreaming about years ago will drop in now because the capacity is there."Joie's journey from Hollywood insider to content creator, brand strategist and personal development guide is fascinating. She tested these principles on herself, and within a year, her "personal and professional life completely changed in the best of ways."Step into Your SpotlightReady to start flexing your love muscle? Joie's book Being Your Own Superstar offers a practical guide to expanding your capacity for success and fulfillment.Listen to the full episode to hear more of Joie's Hollywood insights and practical tips for becoming your own superstar.What forgotten dream would you love to see manifest in your life? Share in the comments!P.S. Remember, as Joie says, "Stop thinking about the dreams and intentions... just build your capacity, your love muscle, and let things fall in place." Your superstar journey starts now!🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesRoss’ Links:➡️ Ross Brand on Substack:📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: https://geni.us/100v5📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links above are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

Ever dreamed of seeing your book featured on national TV? Hold that thought. Jason Jones, experienced publicist and founder of public relations firm Jones Literary, reveals why local media is your golden ticket to publicity success. In this eye-opening episode, Jason joins Dale L. Roberts and me to shares insider tips from his book, Landing Local Media: An Actionable Guide to Help Self-Published Authors Book Local Press, that will transform your approach to book marketing.The Local Media AdvantageYou've poured your heart into writing a book, but now what? If you're like most authors, your mind jumps to big-name shows like the Today Show. But here's a reality check: those shows are exceedingly difficult to land, especially for first-time authors.Jason explains:"Those shows are nearly impossible to land because the competition is just so impossibly fierce. But you're not ready to do those shows if you've never done media before."Instead, Jason advocates for a smarter approach: start local. Here's why:1. You're always relevant at home2. Higher chances of becoming a regular guest3. Opportunity to gain experience and polish your interview skills4. Create clips to showcase your media presenceThink of it like leveling up in a video game. You don't face the final boss right away – you build your skills gradually.Navigating Big Media MarketsBut what if you live in a major city like New York or Los Angeles? Isn't local media just as competitive there? Jason acknowledges the challenge but maintains his strategy:"It's going to be a little tougher for you to break into Chicago or LA or New York, but still the same strategy."His advice? Get even more granular:• Pursue local podcasts, especially those with video components• Gain on-screen experience in lower-pressure environments• Remember: even big market local producers can be your gateway to national showsPractical Tools for Media SuccessJason's book "Landing Local Media" isn't just theory – it's a practical guide filled with actionable steps:• Building an effective press kit• Crafting compelling pitches• Preparing for interviews• Maximizing post-interview opportunitiesThe Most Overlooked Aspect of Media PreparationWhen asked about common mistakes authors make, Jason highlighted an often-overlooked factor: flexibility."Can you get off work? What if the local NBC affiliate calls you and wants you on the show tomorrow morning, can you get off work? Who's going to watch the kids and take them to school?"His advice? Be ready at a moment's notice:• Have flexible work arrangements• Prepare childcare backup plans• Keep a media-ready outfit pressed and ready• Have book copies on handRemember: "Whoever says yes first is going to get the gig."The Press Release MythHere's a surprising revelation: Jason hasn't sent a traditional press release in years. Why? Because they're outdated for authors. Instead, focus on:• Personalized emails to producers• Positioning yourself as an expert, not just an author with a new book• Explaining why your expertise matters to their audienceAs Jason puts it: "Your book is not news. Nobody cares that you wrote a book except your mom, you know, your neighbor, your colleagues at work. Nobody cares."Harsh? Maybe. But it's the reality of media today. The key is to focus on the value you bring to their audience.What We Learned About Landing Local MediaJason Jones' insights flip the script on traditional book publicity. By starting local, you're not settling – you're strategically building a foundation for bigger opportunities. Remember:1. Local relevance is your superpower2. Experience trumps book sales for media opportunities3. Flexibility and preparedness are crucial4. Position yourself as an expert, not just an author5. Focus on audience value, not your book's noveltyReady to transform your book publicity strategy? Dive deeper into Jason's wisdom by checking out his book Landing Local Media. It's time to stop dreaming about national TV and start dominating your local media scene. Who knows? That local interview might just be your stepping stone to the big leagues.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesRoss’ Links:➡️ Ross Brand on Substack:📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: https://geni.us/100v5📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

Ever felt like promoting your book is a necessary evil? You're not alone. Many authors struggle with the idea of self-promotion, viewing it as bragging or inauthentic. But what if I told you that effective self-promotion could be the key to connecting with your ideal readers and making a real impact with your work?In this eye-opening episode, Dale L. Roberts and I had the pleasure of chatting with Julie Broad, founder of Book Launchers and author of Self-Promote & Succeed: The No Boring Books Way to Build Your Brand and Attract Your Audience. Julie's insights challenge the notion that self-promotion is a dirty word and offer a fresh perspective on how authors can authentically market their work.From YouTube Novice to Marketing MavenJulie's journey into the world of book marketing is as inspiring as it is unexpected. After her own book hit #1 on Amazon in Canada, she found herself inundated with requests for advice. Her solution? A handful of YouTube videos explaining her process. Little did she know, this would be the catalyst for a whole new career path."YouTube's my fun place," Julie shared. "There's a part of me that thinks I'd just like to be full-time only doing YouTube."This seemingly small decision to create content and share her knowledge freely became the foundation for her success in the publishing world. It's a powerful reminder that sometimes, the best marketing strategy is simply to be helpful and share what you know.The No-Nonsense Approach to Book MarketingOne of the most refreshing aspects of Julie's approach is her commitment to honesty. In an industry often clouded by sugar-coating and false promises, Julie's straightforward feedback is a breath of fresh air."I'm always honest," Julie emphasized. "If I think your book is great, and I tell you that you can rest assured that I do think it's great. If I think your book needs a lot of work, I'm going to tell you that too."This level of candor might seem harsh at first, but it's exactly what authors need to hear if they want to succeed. After all, wouldn't you rather know the truth about your book's potential before investing time and money into marketing a subpar product?Breaking Down the Walls of Self-PromotionFor many authors, the idea of self-promotion feels uncomfortable or even sleazy. But Julie's approach turns this notion on its head. Instead of viewing self-promotion as a necessary evil, she encourages authors to see it as an opportunity to connect with their ideal readers and share valuable insights.Consider this: If you truly believe in the message of your book and its potential to help others, isn't it almost selfish not to promote it? By reframing self-promotion as a service to your audience, you can overcome the mental barriers that might be holding you back.The Multi-Channel Marketing ApproachOne of the most valuable takeaways from our conversation was Julie's emphasis on using multiple marketing channels. She explained:"There isn't one thing that works to get book sales to grow your brand. It's all the things that work in harmony together. And that's really why you have to do more than one thing."This multi-pronged approach might seem daunting at first, but it's actually liberating. Instead of putting all your eggs in one basket, you can experiment with different platforms and strategies to find what works best for you and your audience.Practical Steps for Effective Self-PromotionBased on Julie's insights, here are some actionable steps you can take to boost your author brand:1. Create valuable content: Start a YouTube channel, blog, or podcast where you share insights related to your book's topic.2. Be authentic: Don't try to be someone you're not. Your unique voice and perspective are what will attract your ideal readers.3. Embrace honesty: Be willing to receive honest feedback about your work.4. Diversify your efforts: Don't rely on just one marketing channel. Experiment with different platforms to reach a wider audience.5. Reframe your mindset: View self-promotion as a way to serve your audience, not as a selfish act.What We Learned About Effective Self-PromotionJulie Broad's approach to self-promotion is a game-changer for authors who want to make a real impact with their work. By embracing honesty, leveraging multiple marketing channels, and reframing self-promotion as a service to your audience, you can build a strong author brand that resonates with readers.Remember, your book has the potential to change lives – but only if people know about it. Don't let fear or discomfort hold you back from sharing your message with the world. Take a page from Julie's book and start promoting your work with confidence and authenticity.Ready to dive deeper into Julie's no-nonsense approach to book marketing? Check out her book Self-Promote & Succeed and visit her YouTube channel for more invaluable insights. Your readers are out there waiting – it's time to help them find you.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesRoss’ Links:➡️ Ross Brand on Substack:📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: https://geni.us/100v5📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In today’s fast-paced business world, effective communication is non-negotiable. Yet, far too often, our writing is bogged down by unnecessary detail, unclear phrasing, or outdated approaches. Enter Nancy Ancowitz, NYU career director, business writing expert, and author of the book Business Writing: Say More with Less. Nancy recently joined Ross Brand and Dale L. Roberts on the BrandStack Podcast to discuss how to sharpen your writing skills by embracing clarity, conciseness, and even AI tools like ChatGPT. Whether you're an introvert or extrovert, her insights are perfect for anyone looking to elevate their communication game while staying ethical. Let’s dive into her expert advice!Why Now Is the Right Time to Rethink Business WritingNancy’s latest book comes at a pivotal moment when AI tools are becoming integral to how we communicate. She explains, “How to write clearly and concisely is one of the things we’re missing the most in our business world.” With emails, texts, and AI-assisted writing taking center stage, brevity and clarity are more important than ever. Nancy’s approach? Less is more. Her book provides actionable strategies to cut the fluff, master clarity, and ensure every word counts.Nancy’s previous book, Self-Promotion for Introverts®, pioneered popular introvert literature. “If you’re an introvert, you probably spend a lot of time at your keyboard. If you’re an extrovert, you probably need to spend time at your keyboard for a little bit of editing. Either way, this book is for you.” The Art of Editing: Chop, Chop, ChopNancy’s enthusiasm for editing is contagious. “I write way too much,” she admits, but her process involves separating the writer and editor roles. “Send the editor out for coffee when the writer is writing,” she suggests. Once the draft is complete, the editor comes in with a critical eye: “Chop, chop, chop!” Editing isn’t about being harsh—it’s about refining your message and respecting your audience’s time. Dale L. Roberts sees the red lines on his edited manuscripts as a sign of progress. So, the next time you’re revising your work, embrace the editing phase as a way to distill your ideas into their most impactful form.Embracing AI as a Writing PartnerOne of the standout moments in the discussion was Nancy’s pragmatic embrace of AI tools like ChatGPT. While some writers dismiss AI as “cheating” or unethical, Nancy sees it as a collaborative partner: “I use it as an active thought partner, an unpaid assistant… but I will always override it.”Her advice for AI skeptics? Use tools like ChatGPT ethically and intelligently. “It’s smarter than us, and it’s dumber than us,” she notes. The goal isn’t to rely on AI blindly but to use it as a resource to enhance your writing while staying true to your unique voice. Why You Should Read “Business Writing: Say More with Less”In today’s competitive landscape, strong written communication can give you an edge. Nancy’s book isn’t just about writing shorter emails or texts—it’s about writing with purpose and impact. Whether you’re job hunting, pitching to clients, or striving for career advancement, her book provides the tools to represent yourself authentically and effectively.Nancy says, “What’s in it for you is if you’re looking for a job, if you’re looking for clients, if you want advancement in your career, you need to sound good in writing. And to do that, less is more.”Actionable Takeaways for Better Writing* Edit ruthlessly: Write freely in the drafting phase, but be prepared to cut irrelevant words during editing.* Use AI ethically: Treat tools like ChatGPT as collaborators, not replacements for your skill and judgment.* Focus on clarity: Ensure every word has a purpose and aligns with your audience’s needs.* Embrace simplicity: A concise, well-edited piece of writing is always more impactful than a verbose one.Conclusion: Write Smarter, Not HarderIn a world where attention spans are short, and communication channels are evolving rapidly, mastering concise and clear writing is a superpower. Nancy Ankowitz’s advice is a wake-up call for all of us to rethink how we write, edit, and even collaborate with AI. As she says, “Less is more.”What’s one step you can take today to make your communication more impactful? Share your thoughts in the comments and check out Nancy’s book, Business Writing: Say More with Less, for a deeper dive into these transformative strategies.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Business Writing: Say More with Less — book by Nancy Ancowitz➡️ Self-Promotion for Introverts® — book by Nancy AncowitzRoss’ Links:➡️ Ross Brand on Substack:📚 100 Livestreaming & Digital Media Predictions, Volume 5 - book by Ross Brand: https://geni.us/100v5📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In this episode of the BrandStack Podcast, I share insights from the LinkedIn panel at Podfest, where I discussed two powerful, lesser-known tools for creators looking to grow their presence and monetize their efforts on LinkedIn.Here are these two standout opportunities for 2025:1️⃣ LinkedIn Newsletters: Bypass the algorithm and deliver your content directly to LinkedIn newsletter subscribers’ inboxes. If you’re already creating newsletters on Substack or other platforms, repurpose some of that content to extend your reach. Plus, as 🦊 Judi Fox suggested in 100 Livestreaming & Digital Media Predictions, Volume 5, LinkedIn might roll out newsletter monetization soon—stay tuned!2️⃣ LinkedIn Event Pages: Don’t let your LinkedIn event pages gather dust—turn them into vibrant hubs of engagement! When you schedule a livestream, use the event page to build excitement, invite guests, and get everyone involved. Encourage your speakers to send out invitations to their networks (up to 1,000 per speaker!) to amplify visibility. With the right promotion, these pages can transform your livestream into a high-energy event that draws hundreds—or even thousands—of viewers, sparking conversations, boosting engagement, and attracting potential sponsors. 🎧 Tune in to the full episode for actionable tips to make these opportunities work for you in 2025.👉 Listen now using the player at the top of the page.P.S. Have you tried LinkedIn newsletters or event pages yet? Let me know in the comments or reply to this email—I’d love to hear your thoughts! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

When Podfest founder Chris Krimitsos suggested I do a talk on my recent deep dive into Substack, I had two concerns:* Most podcasters wouldn’t have much experience with Substack.* That lack of knowledge might lead to a poorly attended session with low interest.Chris, of course, is a master at creating positive experiences for event audiences. His transformation of Podfest from a small meetup into one of the world’s premier conferences for independent creators earned him induction into the Podcast Hall of Fame. So, I trusted his instincts and followed his advice.Chris saw Substack as a cutting-edge topic that Podfest needed to address. After hearing about the features and benefits I discovered through my own use of the platform, he encouraged me to share what I’d learned about podcasting on Substack and introduce attendees to how it works.I was right about one thing—most of the podcasters who attended my session were new to Substack. But a lack of interest? Not even close. The room was nearly filled to capacity, and the Q&A session had no shortage of eager questions. Over the following days, attendees shared that they planned to explore hosting their podcasts on Substack.A Unique Opportunity for PodcastersLet me be clear: I haven’t been on Substack long enough to guarantee that your audience will grow simply by creating a publication. However, I can say with confidence that Substack’s features and culture provide a unique opportunity to grow and monetize your podcast in ways that compare favorably to other platforms.Here are five key reasons I shared during my talk (which I’ll dive deeper into in future newsletters):* Discovery: Substack’s recommendations, video feed, and sharing features help new listeners and viewers find your podcast.* Notifications: Every time you post a new episode, an email is automatically sent to your list.* Community: With features like Notes (think Twitter), Comments, and Chat, Substack fosters engagement.* Multimedia: A single post can host video, audio, and text—all on one platform.* Monetization: Built-in tools make adding paid subscriptions straightforward.The Biggest TakeawaysWhile those points summarize why I believe Substack is a great fit for podcasters, here are the three biggest takeaways from my talk and the audience’s response:* Email notifications are a game-changer. Most podcasters aren’t emailing their list when a new episode drops. By hosting or posting on Substack, an email is automatically sent to your subscribers. It’s an effective way to get more eyes and ears on your content.* You own your audience. When someone subscribes to your podcast on Substack, they’re added to your email list, and you get their email address. Neither Apple Podcasts, Spotify, nor YouTube offers that.* Livestreaming is a powerful tool. Real-time engagement with your audience is enhanced by automatic email notifications when you go live.And one more bonus: It’s free to host audio and video on Substack.Your TurnNow it’s your turn: If you’re not yet hosting or posting your podcast episodes and videos on Substack, what’s holding you back? Leave a comment or reply to this email—I’d love to hear your thoughts.Stay tuned for more from Podfest, including highlights from our LinkedIn panel and other key takeaways from the conference. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

While preparing for my Podfest talk — “Substack for Video Podcasting: The Fastest Platform to Grow and Monetize Your Content” — a notification popped up on my phone that immediately caught my attention. Substack had just announced that its livestreaming feature is now available to any publisher with at least 10 subscribers (free or paid). Until recently, this feature was reserved for select, high-profile creators.This change levels the playing field, giving independent creators, authors, and journalists the same tools as major publishers to engage their audiences in real-time.In this episode of the BrandStack Podcast, recorded live on Substack using their new livestreaming feature, I share:* How easy it is to set up and join a livestream using the Substack mobile app.* The unique benefits livestreaming on Substack offers to content creators.* Why livestreaming is a game changer for building stronger connections with your audience.What Makes Substack Livestreams Stand Out?One standout feature of going live on Substack is the instant email notification sent to your entire subscriber list when a livestream begins. This ensures your audience knows about your broadcast in real-time, increasing the chances they’ll tune in.Substack also recommends scheduling livestreams to alert your community ahead of time. While I haven’t tested the scheduling feature yet, it’s on my to-do list as I explore the platform further.A big thanks to Angela Yuriko Smith of Authortunities for joining me on camera during the livestream to test out the feature. Her insights and presence added so much to the discussion.Quick Tip for CreatorsFor this livestream, I used my iPhone’s built-in microphone because I wasn’t sure how well external mics or mobile interfaces would integrate with the app, especially when hosting a guest. It worked well enough, but I plan to experiment with external audio gear in future streams.Watch, Listen, and LearnCatch the full replay of the livestream or listen to the audio version, both are located at the top of the page. Whether you're an experienced podcaster or exploring video for the first time, Substack’s new livestreaming tool is worth checking out.Let me know your thoughts in the comments or reply to this email. Do you plan to livestream on Substack?Best,RossP.S. If you are attending Podfest, I will be exploring audio and video on Substack during my talk on Thursday at 2:30pm in Peninsula 5. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In our latest episode of the BrandStack Podcast, Corey Walker and Eric Butow join me to celebrate the launch of the third edition of Instagram for Business for Dummies, published by Wiley and available starting today. With Instagram evolving faster than ever, this new edition provides a timely guide for entrepreneurs and businesses navigating the platform’s latest tools and trends. From mastering Reels to optimizing for SEO, Corey and Eric share practical strategies that make Instagram less overwhelming and more impactful for your brand.Instagram: A Rapidly Evolving PlatformThe last edition came out three years ago, and Instagram has since rolled out major changes, including:• Enhanced Reels Features: Built-in video editing, audio tools, and sound remixing make Instagram a one-stop shop for video creators.• Algorithm Reset: A new feature allows users to refresh their personal feed preferences, giving businesses another opportunity to engage their target audience.• Broadcast Channels and AI Tools: Features like AI-generated stickers and improved search functionality are changing how businesses connect with followers.“We wanted this edition to reflect the new tools Instagram offers while still covering the core strategies that work for businesses,” Corey explains.Key Takeaways for BusinessesCorey and Eric emphasize the importance of having a clear strategy to make Instagram work for you. Here are a few of their tips:• Identify Your Target Audience: “Marketing 101 applies here,” says Corey. “Know who you want to talk to, and create content that speaks to them.”• Leverage the Funnel Approach: Use Reels to attract new viewers, Stories for personal connection, and Lives for direct interaction and sales.• Optimize for SEO: Instagram now factors keywords into your bio, captions, and even spoken words in videos. “Sprinkle your target keywords throughout your content,” advises Corey.What’s New in Instagram Marketing?One of the biggest trends discussed is the power of carousel posts. These multi-image posts are almost as effective as Reels at driving engagement. “They’re great for storytelling, sharing tips, or showcasing products,” Corey says.Another highlight is the use of short links for tracking traffic. “Using tools like Bitly or ManyChat helps you see where your leads are coming from,” Eric explains.Who Is This Book For?From solopreneurs to enterprise-level businesses, this book is a valuable resource for anyone looking to grow their brand on Instagram. It covers everything from setting up a business account to creating ads that convert.“It’s for people who want to take Instagram seriously as a business tool,” Corey says. “Whether you’re new to the platform or looking to refine your strategy, there’s something in here for everyone.”Listen to the Full InterviewFor more tips and behind-the-scenes insights into the making of Instagram for Business for Dummies, check out the full podcast episode or watch the video — both located at the top of the page. Learn how to maximize your Instagram strategy for 2025 and beyond.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Instagram for Business for Dummies — book by Eric Butow and Corey Walker.➡️ Eric Butow on LinkedIn: https://www.linkedin.com/in/ebutow/➡️ Corey Walker on LinkedIn: https://www.linkedin.com/in/coreycwalkerRoss’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In today’s BrandStack Podcast, Ross Brand and Dale L. Roberts sit down with Louise McDonnell, a social media strategist, author, and creator of the Social Media Content Planner & Guide. Louie helps coaches, consultants, and online experts maximize their social media impact. With years of experience running her agency, coaching academy, and one of Ireland’s hottest marketing podcasts, Louise has created a resource that’s both practical and inspirational.The 2025 Edition: Bigger, Better, and AI-PoweredLouise has just released the 2025 Social Media Content Planner & Guide: With ChatGPT Tips & AI Prompts, making it her most innovative edition yet. Designed to help entrepreneurs and marketers achieve real success, the latest planner introduces strategies for harnessing AI tools like ChatGPT to streamline content creation and improve results.This year’s edition includes:* Expert Guidance: Real-world strategies curated by an award-winning social media strategist.* AI Integration: Tips and prompts to leverage tools like ChatGPT, saving time and boosting creativity.* Organized Success: Month-by-month templates and tools to keep your campaigns focused and impactful.* Platform-Specific Tips: Strategies to maximize engagement on TikTok, LinkedIn, Instagram, Facebook, and more.* Exclusive Resources: Bonus materials valued at over $377, offering even more support for your content creation journey.The core value of the planner remains the same: helping you plan, prioritize, and create high-quality content that saves time and boosts profits.A Tool to Simplify Social Media SuccessLouise’s planner isn’t just about trendy social media tactics. It’s a strategic tool to align content with business goals. Since launching her first planner in 2019, Louise has helped countless entrepreneurs and marketers streamline their social media strategies.“The planner is designed to help you show up consistently, week after week, with content that actually has an impact,” Louise explains. Its structure includes:* A Comprehensive Guide: Questions and prompts to align your social media content with your goals.* Daily Special Days: Inspiration for content tied to unique days, like National Cheeseburger Day or International Country Music Day.* Writing Space: A physical diary-style section to jot down ideas and plans.The Power of AI in Social MediaWith the inclusion of ChatGPT tips and AI prompts, the 2025 planner is a game-changer. Louise emphasizes the importance of using AI not just to save time but to elevate creativity and connection.“AI helps you work smarter, not harder,” she says. “It’s about amplifying your message and reaching the right audience more effectively.”Why You Need This PlannerWhether you’re a seasoned marketer or new to social media, Louise’s planner offers a blueprint for success. With practical strategies and AI-powered tools, it’s designed to help you:* Save time and reduce guesswork.* Create engaging, on-brand content.* Maximize visibility and profits across platforms.Readers of past editions have praised it as “the best investment of the year” and “a game-changer for social media marketing.”👉 Get the Planner: 2025 Social Media Content Planner & Guide: With ChatGPT Tips & AI PromptsListen to the Full InterviewFor more insights into Louise’s strategies and how she keeps her planner relevant year after year, listen to the full podcast episode or watch the video — both located at the top of the page. Learn how to make 2025 your most impactful year on social media yet.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 2025 Social Media Content Planner & Guide: With ChatGPT Tips & AI Prompts,— book by Louise McDonnell.➡️ Free Guide to Selling on Social Media: https://geni.us/why-social-not-working➡️ Louise McDonnell on LinkedIn: https://www.linkedin.com/in/louisemcdsocial/Ross’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In our latest episode of the BrandStack Podcast, Ross Brand and Dale L. Roberts sit down with Valerie Morris—author, digital marketing strategist, and founder of Tintero Creative. Valerie’s book, We’re All Ears: How to Increase Your Impact, Influence, and Success Online in a Noisy World, distills her years of experience into actionable advice for navigating today’s digital landscape. In our conversation, she shared how storytelling, self-publishing, and marketing principles shape her career dedicated to helping others amplify their voices.The Power of StorytellingOne of the defining elements of Valerie’s book is her use of storytelling to make complex marketing principles relatable and memorable. “Stories differentiate you from the competition,” she explains. Whether it’s a quirky anecdote about her goats or a tale from her time in architecture school, Valerie’s personal narratives draw readers in and make her lessons stick.“Who wants to get lectured about marketing tactics? Stories make things more interesting,” she says. This focus on storytelling doesn’t just engage readers; it also builds trust and connection—a critical advantage in a crowded digital space.A Self-Publishing Success StoryValerie’s foray into self-publishing wasn’t just about launching her book; it was a turning point that expanded her career. We’re All Ears resonated so well with her network that clients and peers began seeking her help with their book launches. Drawing on her expertise in digital marketing, she reverse-engineered the self-publishing process to help aspiring authors navigate everything from formatting and cover design to gaining reviews and achieving bestseller status.“Marketing a book is like marketing any product,” she says. “The principles are the same—launch strategy, audience engagement, and clear branding—but the nuances of publishing make it a fascinating challenge.”Balancing Life, Business, and CreativityValerie’s journey from architecture to digital marketing to author coaching is anything but linear. Yet, as she reflects on her career, she sees threads of continuity. “I’ve always loved creating content, whether it was designing magazines as a kid or crafting marketing campaigns,” she shares.Currently, she’s juggling her agency, parenting, and drafting her next book. While it’s still in progress, she’s actively gathering stories and ideas, knowing the manuscript will come together when the time is right. “There’s something powerful about documenting stories as they come to you,” she notes.Quick Pitch for We’re All EarsValerie describes her book as a practical resource for anyone looking to increase their influence online. “It’s packed with tangible advice that you can actually use,” she says. If you’re navigating the challenges of building a personal brand or managing digital marketing in a noisy world, We’re All Ears might be the guide you’ve been looking for.Listen to the Full InterviewFor more insights from Valerie Morris, including her tips for impactful storytelling, listen to the full podcast episode or watch the video— both located at the top of the page.👉 Get the book: We’re All Ears🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 We’re All Ears — book by Valerie Morris➡️ Tintero Creative: https://www.tinterocreative.com/➡️ Valerie Morris on LinkedIn: https://www.linkedin.com/in/valerielmorris/Ross’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In this episode of the BrandStack Podcast, Ross Brand and Dale L. Roberts sit down with podcasting Hall of Famer Dave Jackson , the man behind Profit from Your Podcast and the renowned School of Podcasting. With two decades of experience, Dave has helped countless creators start, grow, and monetize their shows. In our conversation, he shares insights on podcast monetization, the importance of knowing your audience, and how podcasting opens doors to new professional opportunities.Turning a Podcast Into a ResumeDave’s podcasting journey highlights a unique truth: a podcast isn’t just a platform for expression; it’s also a powerful professional resume. As the Head of Podcasting at Podpage, Dave uses his expertise to help podcasters with live support calls, exclusive coaching for members, and the development of educational resources. This role, like many of his opportunities, came from his established podcasting presence. “Your podcast becomes your resume,” Dave says. “It’s a way to showcase your expertise and attract opportunities.”The Evolution of Profit from Your PodcastDave’s book, Profit from Your Podcast, is the updated and refined version of his earlier work, More Podcast Money. After being approached by a publisher to write about podcast monetization, Dave focused on creating an honest and actionable resource for podcasters. “This isn’t one of those books that sells you hope in three easy payments,” he explains. “It’s based on real stats and strategies that work.”The book outlines different ways to monetize a podcast and provides practical advice for podcasters at every stage. While writing, Dave distilled his vast experience into clear, focused chapters, choosing monetization as the central theme. “You can’t monetize a podcast that isn’t good,” he notes, emphasizing the importance of delivering value to your audience.A Tip for Every PodcasterWhen asked for one tip that could apply to podcasters at any level, Dave shared this wisdom: “Know your audience. At the end of the day, it’s your audience pulling out a credit card—whether it’s for you or a sponsor. The better you understand them, the more likely you are to provide something they value.”Quick Pitch for Profit from Your Podcast“This book is the truth. It’s not about quick wins or empty promises,” Dave says. “It’s about understanding your audience, planning strategically, and building sustainable income streams. If you’re serious about podcasting, this book is for you.”Listen to the Full InterviewFor the complete conversation with Dave Jackson, listen to the podcast episode or watch the video — both are located at the top of the page. Dive deeper into his journey, learn practical tips for podcasting success, and hear more about his book, Profit from Your Podcast.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Profit from Your Podcast — book by Dave Jackson➡️ Learn to podcast from Dave Jackson at the School of Podcasting: https://livestreamuniverse.com/schoolofpodcasting/➡️ Build a podcast website in minutes from your RSS feed with Podpage: https://podpage.com/?via=rossRoss’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In today’s episode of the BrandStack Podcast, Ross Brand and Dale L. Roberts speak with Mark Leslie Lefebvre , a veteran in the world of self-publishing and the creator of Kobo Writing Life. He currently serves as director of business development at Draft2Digital.Mark’s book, Wide for the Win, encourages authors to consider diverse ways of reaching readers and generating income. As an advocate for independent publishing, Mark shares insights into what it means to sell ‘wide’—and why it’s crucial for authors looking to build sustainable careers.The Origins of Wide for the WinWide for the Win began as a Facebook group founded by Aaron Wright, who wanted a space where indie authors could focus on platforms beyond Amazon. Mark, inspired by the group’s mission, took on the task of writing the book. He views ‘going wide’ as more than just distributing through multiple retailers. “It’s about opening up your mind to the possibilities,” he says, highlighting options like libraries, subscription services, and direct selling platforms such as Shopify and BookFunnel.Direct Selling: Keeping Profits and RelationshipsMark believes one of the most empowering aspects of selling wide is the ability to sell directly to readers. “When you sell direct, you’re keeping 90-95% of the revenue and, more importantly, building a relationship with your audience,” he explains. Direct sales provide authors with greater control over their profits and, crucially, their reader relationships—a key factor in sustaining long-term success.Collaborating with Other AuthorsKnown for his collaborative spirit, Mark has co-authored books with Joanna Penn, Matty Dalrymple, and D.F. Hart, among others. “Collaboration allows us to bring our unique strengths together,” he says, adding that each co-author brings something invaluable to the process. The result? A catalog of books that benefit from the combined expertise of each contributor.Quick Pitch for Wide for the Win“This book is about mindset,” Mark Leslie Lefebvre says of Wide for the Win. “It’s about setting yourself up for success by embracing all the amazing opportunities beyond a single platform.”Listen to the Full InterviewFor more insights from Mark, listen to the full podcast episode or watch the video interview. Learn the strategies that make a ‘wide mindset’ essential for today’s independent authors.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Wide for the Win - book by Mark Leslie Lefebvre ➡️ Mark Leslie Lefebvre’s website: https://markleslie.ca/➡️ Mark Leslie Lefebvre on LinkedIn: https://www.linkedin.com/in/marklefebvre/Ross’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In today’s episode, Ross Brand and Dale L. Roberts explore the fascinating journey of Larry Roberts, author of Under the Red Hat, who leveraged AI tools, including ChatGPT, to create a personal branding book in record time. Larry, a well-known figure in the podcasting world, has made a name for himself through his unique expertise in AI and personal branding. He joined us to share how he transformed a professional setback into a powerful tool for personal and professional growth.From Setback to SuccessLarry’s journey began when he found himself at a major speaking event without a relevant book to offer. “I was exposed,” he shared, recounting the moment when attendees asked about his book, and he had none to provide. Determined not to be caught off guard again, he returned home and made a plan: using ChatGPT to create a book that not only showcased his knowledge of branding but also underscored the potential of AI.Crafting a Book with AI: The ProcessWith a few solid prompts and a clear focus, Larry set out to build the foundation of Under the Red Hat through ChatGPT. He also incorporated persona modeling and custom instructions to ensure the AI-generated content sounded authentic to his voice. “I wanted it to sound just like me,” he said, explaining how he tailored ChatGPT’s responses to reflect his unique style and story.Interestingly, Larry didn’t leave everything to AI. Chapter 3, which shares his personal story and the significance of his iconic red hat, was written entirely by him. “AI can’t capture emotional intelligence,” he explained, emphasizing the need for a human touch in certain aspects of his narrative.A Modern Business CardMore than just a book, Under the Red Hat serves as Larry’s “business card.” He sees it as a credibility piece that showcases the possibilities of AI in personal branding. “This is about demonstrating what you can do with modern tools,” he said. “Anyone can create a book in weeks and never have to show up to an event empty-handed.”Larry’s book may not be aiming for the New York Times Bestseller list, but it has become a powerful tool to showcase his expertise and reach new audiences. He even noted that while AI-generated content has its limitations, there’s plenty of room for innovation in authorship with AI tools like ChatGPT.Quick Pitch: Under the Red Hat“It’s not only a good book,” Larry Roberts says, “but a testament to what we can achieve with technology today.”👉 Get your copy of Under the Red HatListen to the Full InterviewFor more insights into Larry’s process, listen to the full podcast episode or watch the video interview. Hear firsthand how AI transformed his book-writing journey and what’s next for this dynamic thought leader.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:➡️ Larry Roberts website: https://larryroberts.com ➡️ Larry Roberts on LinkedIn: https://linkedin.com/in/thelarryrobertsRoss’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In this episode of the BrandStack Podcast, Dale L. Roberts and I are thrilled to sit down with Benedria “Bee” Smith, Ph.D—a mental health counselor, social media personality, and the author of #BeeInspired: Practical Steps for Living a Life Full of Joy. Bee’s journey has touched countless lives, from young people in classrooms to audiences worldwide through live streaming and media appearances. In this conversation, she shares insights on forgiveness, resilience, and her mission to help others find joy in their unique path.Key Takeaways from Bee Smith's Journey and MessageEmbrace Your Unique JourneyBee’s book, #BeeInspired, speaks directly to anyone who has ever felt out of place. Reflecting on her own experiences of feeling different from a young age, she found that embracing her individuality led to a life of joy. With her book, Bee encourages readers to be fully themselves, understanding that authenticity attracts the right people into our lives. Her message of embracing our unique paths serves as a reminder that we don’t need to “fit in” to find happiness.The Power of ForgivenessOne of Bee’s core lessons is “forgive and let live.” In her book, she shares how holding onto past hurt affected her mental health, and how forgiveness became a key to her own healing. By forgiving others, Bee says, we free ourselves to move forward. She believes that by letting go, we find peace—a message that resonates strongly with readers working to overcome personal struggles.Making an Impact GloballyIn addition to mental health agencies and youth groups. Bee’s work has even made its way into classrooms at the University of Reykjavik in Iceland, ”where students study her book as part of their curriculum on resilience and motivation. “The professor told me how students take notes and turn in the book at the end of the semester. He sees the change in his students from the time they come in to the time the semester is over and they’ve been getting this book,” Bee shared. “It’s been there since 2017...and they’re still using it. It works, it’s practical, it’s easy.”Lessons for Authors on Reaching International ReadersBee’s experience in Iceland offers an inspiring lesson for authors interested in reaching international readers. By reaching out to the library in Reykjavik and offering a few copies of her book, Bee opened an unexpected door, and #BeeInspired became part of the university’s English department reading list. Her story reminds authors that simple, direct outreach can lead to meaningful connections far beyond their local audiences.Connecting with Young AudiencesIn addition to reaching students in Iceland, Bee’s book has also resonated with a younger audience back home, spanning middle school to high school readers. Her story and practical guidance encourage these young readers to overcome challenges and find joy in their own journeys. Whether through social media or public speaking, Bee’s message of resilience and self-acceptance resonates deeply with youth navigating the complexities of today’s world.Why Bee Wrote #BeeInspiredBee’s journey to writing #BeeInspired was as much about personal healing as it was a calling to help others. Originally live-streamed on Periscope while she was still working toward her Ph.D, Bee’s honest reflections on life and resilience drew a publisher’s interest, ultimately leading to the book. For Bee, creating #BeeInspired was both therapeutic and practical—she poured her experiences into a guide that is accessible for anyone looking to make positive changes. The book’s impact has since reached readers worldwide, empowering them to find joy and live with purpose.Final ThoughtsBee Smith’s message is clear: joy is a choice, and each of us has the power to build a life that reflects our true selves. Through her book, social media presence, and advocacy work, Bee inspires readers to take practical steps toward happiness and self-fulfillment. Her journey, from Oklahoma to Iceland, is a testament to the impact of authentic connection and a reminder that our stories can travel further than we might ever expect.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Bee’s book: #BeeInspired: Practical Steps for Living a Life Full of Joy: https://amzn.to/3Cek7qb➡️ Bee Smith on Instagram: https://instagram.com/BeeInspiredTalk➡️ Bee Smith on LinkedIn: https://www.linkedin.com/in/beeinspired/Ross’ Links:➡️ Ross Brand on Substack:📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts🎬 Main YouTube Channel: https://youtube.com/@dalelroberts🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

It’s time we rethink social media. Katie Brinkley, a social media strategist and author of The Social Shift: The Road Back to Community, joined Dale L. Roberts and me recently to talk about how social platforms can be used more effectively. Katie’s approach challenges the “more is more” mindset that seems to have overtaken our feeds. Instead, she advocates for something many creators are craving: connection over clicks.Key Takeaways from Katie’s Philosophy on Social Media and Community1. Less Scrolling, More Connecting:Even as the owner of a social media agency, Katie doesn’t believe we need to be online 24/7 to grow our influence. Her philosophy is about using social media intentionally. “I didn’t create my business to spend all day on social media because that sounds terrible,” she told us. Katie’s approach is to choose one or two platforms, go all in on those, and create content that resonates with a clear target audience—an idea that feels refreshingly liberating.2. Starting with Community from Day One:Traditionally, creators would focus on building an audience first, adding a community structure later. Recently, though, I’ve been recommending that podcasters, authors, and livestreamers establish a community from the very beginning—a concept Katie fully embraces. By creating a dedicated space for followers to connect, creators can build deeper relationships with their audience right from the start. Katie emphasizes that “relying solely on social media to get your message across” is a missed opportunity; she believes that nurturing a community from day one allows for richer engagement and long-term connection.3. Choose Quality Over Quantity:Instead of chasing the virality dragon, Katie advocates for showing up for your people—whether that’s a handful of loyal followers or a broader audience. Her “four-post strategy” is designed to deepen connections rather than scatter content across platforms hoping something sticks. “How successful is your business if you’re on social media all day every day?” Katie asks. Her message is clear: aim to make an impact with intention, not just reach.4. Engage Offline Whenever Possible:Despite her digital presence, Katie still champions the importance of offline connections. Meeting in real life, even if it starts with a digital connection, can be transformative. Whether it’s at events like Podfest or just bumping into someone from your online community, these moments bring a sense of real-world validation. “Seeing someone in person and connecting in a meaningful way—that’s where the magic happens,” she shares.Why Katie Wrote The Social ShiftKatie’s book is as much a rallying cry as it is a guide. She believes we’ve become too reliant on social media to validate our success. The book is her effort to help creators and business owners take a step back, think strategically about their online presence, and focus on community-driven success rather than the endless treadmill of daily posting.Takeaway:Social media is a tool—not the destination. Use it wisely, build something real, and, when you can, step away and live your life. Katie’s message is both powerful and freeing for those who feel chained to their screens.🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyardResources➡️ Gear & software recommendations for creators: https://livestreamuniverse.com/resourcesLinks from this episode:📚 Katie’s book: The Social Shift: The Road Back to Community: https://amzn.to/3NScuZ1➡️ Katie Brinkley on LinkedIn: https://linkedin.com/in/katiebrinkley➡️ Katie’s website: https://www.katiebrinkley.comRoss’ Links:➡️ Ross Brand on Substack: 📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contactDale L. Roberts 🎬 Main YouTube Channel: https://youtube.com/@dalelroberts 🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale 📚 Networking for Authors: https://amzn.to/3C7pxDa 📚 Advertising for Books: https://amzn.to/40lK0OI 📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt 📚 Self-Publishing for New Authors: https://amzn.to/40sz3eoDisclaimer: Some links in this description are affiliate links, which means I may earn a small commission at no additional cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

Angela Yuriko Smith joins Ross Brand and Dale L. Roberts to discuss opportunities for writers, her Substack newsletter, Authortunities, and her book, How To Be an Authortunist. It's a “Nonfiction Showcase” episode of the BrandStack Podcast. 🎓 NOV 2 · Authortunities Expo Seeking Craft, Credibility, Fortune and Fame? You can have it all… just not all at the same time. Angela Yuriko Smith is hosting this free, virtual conference that maps out how to define and find your next publishing quest. The event ends with the first ever Linzner Awards from Space and Time Magazine. Explore the Neighborhub while you wait: https://authortunitieshub.com/.📚 My Latest Books:→ Video Podcasting Made Easy: https://geni.us/vidpod→ 100 Livestreaming & Digital Media Predictions, Volume 4:  https://geni.us/100v4⚙ Resources for Creators & Authors:→ Gear & Software: https://livestreamuniverse.com/resourcesAngela Yuriko Smith🎬 Authortunities YouTube Channel: https://youtube.com/@angela_yuriko_smith📚 How To Be an Authortunist✍️ Authortunities on Substack 📑 Space and Time MagazineDale L. Roberts 🎬 Main YouTube Channel: https://youtube.com/@dalelroberts 🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors: https://amzn.to/3YpzdAt📚 Self-Publishing for New Authors: https://amzn.to/40sz3eo✍️ Self-Publishing with Dale on Substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

Of course, this podcast does have a video version and you can watch it here.As someone who spent over a decade on-air in radio, I’ve always considered the listener first, even in video content, knowing that viewing is often optional. The real value in most talk shows—including video podcasts and livestreams—is in what we hear. That’s why audio remains my top technical priority. Audio has a unique intimacy that’s hard to replicate. But as the media landscape shifts, we must acknowledge the reality: video creates a next-level opportunity to engage and grow.1. Adding Video Doesn’t Have to Be DifficultIncorporating video can be as simple as turning on a webcam. If you’re recording remotely with a guest, just ask them to do the same. Many podcast recording platforms now come with built-in video options, so using video might be easier than you think. The truth is, audiences want to see you—especially on platforms like YouTube, where an audiogram alone doesn’t cut it. People are drawn to seeing your expressions and reactions as you deliver your content. They’re less concerned with a flawless set or high-end camera and more interested in connecting with you.2. Video is a Powerful Social Media Tool for Audience GrowthVideo is the ultimate scroll-stopper on social media. Even if you’re not ready to post full video episodes, recording yourself while podcasting gives you valuable clips to share across visual platforms like Instagram and YouTube. These clips help you attract attention by offering a quick, engaging look at your content. They can also lead viewers to explore your full episodes, helping you build a dedicated following over time.3. Video is the Key to Branding Your Podcast and Showcasing Your ExpertiseBeyond reach, video serves as a powerful branding tool. Traditional podcast apps offer limited discoverability, but YouTube—quickly becoming the place for podcasts—boasts excellent discovery through its search engine and suggested video features. Plus, your video content can rank in Google search results, boosting your visibility even beyond YouTube. This positions you as a go-to source on your topics and helps your brand connect with audiences wherever they’re searching. In addition, repurposed video clips on social media visually reinforce your identity and expertise, even for those who don’t tune in to the full episode. This positions you as a knowledgeable voice, making a memorable impression that sticks with viewers and builds your reputation.4. Video Enhances Your Ability to MonetizeVideo opens up new opportunities for monetizing your podcast. With the potential to reach more people on YouTube and other video platforms, you can grow your audience while increasing the numbers you report to sponsors, including video views across social media. The YouTube culture also aligns perfectly with monetization; viewers are accustomed to seeing links in video descriptions for related products and services, making it easy to integrate affiliate links or sponsored content. Video allows you to showcase a product visually, so potential customers don’t just hear about it—they can see it in action, which adds credibility and impact to your endorsement.Why Stay on the Sidelines?Every day your podcast remains audio-only is a missed opportunity to grow your reach, connect more deeply with your audience, and explore new monetization avenues. While there are valid reasons for some creators to stick with audio-only (and Kevin Kolbe and I discuss these in Video Podcasting Made Easy), for most podcasters, staying away from video makes little sense. Video podcasting may seem intimidating, but it doesn’t need to be. And it’s one of the most powerful tools available for expanding your show’s impact.So, what’s holding you back? Are there specific concerns about video podcasting that make you hesitate? Drop a comment below or reply to this newsletter—I’d love to hear your thoughts and help you take that first step. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

The transcript below was provided by Substack and cleaned up by ChatGPT.Hey Gang, The World Series is about to get started, and I wanted to share an interview I did with a legendary player who wore both the Yankees and Dodgers uniforms and pitched in the last three World Series between the two teams. Does anybody know who that player might be? We'll come back to that in just a few minutes.Top 5 Reasons Why The 2024 World Series is SpecialBut first, I wanted to share why I think this World Series is so special and why there's so much interest in the series between the Yankees and the Dodgers.Massive Star PowerNumber one, it's got massive star power. The MVPs and best players in each league are in it: Aaron Judge of the Yankees, Shohei Otani of the Dodgers. You've also got other stars like Juan Soto and Garrett Cole on the Yankees' side, Mookie Betts and Freddie Freeman on the Dodgers' side, although Freeman isn't in top form right now. These are among the biggest names in the game. It's going to be exciting to have all these stars under the bright lights.Two Best Teams in BaseballNumber two, it's the two best teams in baseball. The Dodgers and Yankees both finished with the best record in their league during the regular season. Nothing that happened during the playoffs changed the perception that these are the two best teams, and we've got a matchup of the best of the best.Broadway vs HollywoodNumber three, it's New York and L.A. You're talking about the two biggest media markets in the U.S., so the hype and the media attention is going to be massive, and the TV audience should be much bigger than usual for a World Series.Storied RivalryNumber four, it's a storied rivalry. Great tradition and history, going back to when the Dodgers were in Brooklyn and the two teams would meet in the Subway Series, the World Series, as it was called when two New York teams were playing. You're talking, again, about some of the greatest players in the history of the game: Mickey Mantle, Yogi Berra, Jackie Robinson, Sandy Koufax—although Koufax was more so in the 60s after the move to L.A. There's only been one perfect game in the entire World Series, and that was Don Larsen of the Yankees beating the Dodgers in Game 6 of the 1956 World Series. There's also the famous play where Jackie Robinson steals home off Whitey Ford, and Yogi swore till his final day that he got the tag down and got Robinson out, but he argued to no avail, and Jackie Robinson was safe. That was the 1955 series, the one World Series between the Yankees and the Brooklyn Dodgers, in which the Dodgers broke through and won the series. I believe they were 6-1, the Yankees against the Dodgers in the World Series when the Dodgers were in Brooklyn. The Yankees lead 8-3 overall between the two teams.It’s Been 43 YearsAnd number five, this doesn't happen very often. These two teams haven't met in the World Series in 43 years. The last three times they met—'77, '78, and '81—the Yankees won in '77 and '78, and the Dodgers won in '81. If memory serves me correctly, in both '78 and '81, the team that won the first two games ended up losing the series and losing the next four straight games. Of course, the biggest memory, the greatest memory most people have who were around for those series, was Game 6, 1977, when Reggie Jackson hit three home runs off of three different Dodgers pitchers. Again, the Yankees won in '77 and '78. The Dodgers bounced back and won in 1981.The InterviewSo I want to bring up an interview that I did. I did this back in 2017 in October, just before the World Series back then. It was with a player who starred on both teams, was an all-star, and one of the best pitchers in the game at the time. He ended up on the losing side in all three series. He was a Dodger in the '77 and '78 series, then he changed his allegiance and went over to the Yankees. He was on the losing side in '81. One of the key moments I remember from the '81 series involves the Yankees. He started Game 6, I believe, and he was pulled for a pinch hitter in the third inning, which was a strange decision, being that he was one of the Yankees' better starters, and their bullpen had lost a lot of games in that series.Who is It?But anyway, the player we're talking about is Tommy John. To a lot of people who know the current game but might not know some of the history of the game, Tommy John isn't just the guy who the elbow surgery was named after. He was actually a pretty great pitcher in his day. He won 288 games, the most by any pitcher who's never been elected to the Hall of Fame.When Tommy John had his injury, this was a new surgery, a procedure that had never been done before. Tommy knew he was risking his career when he had the surgery by Dr. Frank Jobe. He came back from the surgery, pitched better than ever, and ended up pitching until he was 46 years old. Now it's a common surgery that pitchers, even position players, often have early in their careers. They have an injury, get Tommy John surgery, and go on to have long and successful careers. But it was remarkable at the time that not only did Tommy come back and was a terrific pitcher in his 30s, but he ended up pitching until he was 46.Tommy was an all-star several times with both the Dodgers and Yankees. He also pitched for the White Sox and several other teams. With the White Sox, he was an all-star, I believe, as well. And again, he pitched in those three World Series between the two teams. He won 20 games several times. Anyway, to watch the video interview with Tommy John, just scroll down to the embedded video below and check it out. It was from Livestream Stars 2017, and I think you'll enjoy it. Have a great day! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

In this episode, I sit down with Kim Doyal, a seasoned podcaster and editor of The Spark newsletter. Kim has extensive experience navigating the world of email marketing and newsletters, and we dive into her strategies for building loyal audiences, embracing imperfection, and exploring the right tools for creators.We cover a lot of ground in this conversation, including the evolution of newsletters, the rise of platforms like Substack, and how AI tools are transforming content creation. Whether you’re new to email marketing or looking to refine your strategy, Kim’s insights will leave you inspired and ready to take action. She also discusses the opportunities and challenges of using platforms like Substack and the value of creating content that resonates with her audience.In addition to The Spark, Kim also publishes Women, Wisdom, and Wealth and Imperfect, focusing on financial psychology and personal growth. You can find all three newsletters here on Substack.Key Takeaways: * The difference between newsletters and email marketing: Newsletters are publications that come out on a regular schedule, while email marketing is often geared toward solo broadcasts and direct conversions.* The power of newsletters: Consistency and structure make newsletters a key tool for audience building.* A Vote for Substack: Kim’s going all-in on Substack because of its social features and community-building potential,* Substack book on the way: Kim is creating a visual guide to Substack to help new users navigate the platform and understand many of the features that confuse even experienced users.* AI in email marketing: Kim touches on the balance between using AI tools and maintaining a personal connection with your audience.Links from this episode:* Kim Doyal on Substack* The Spark newsletter by Kim Doyal* Women, Wisdom, and Wealth newsletter by Kim Doyal* Imperfect newsletter by Kim Doyal* Kim’s websiteRoss’ Links:* Ross Brand on Substack* BrandStack | Books & Broadcasts - newsletter by Ross Brand* Resources - gear & software recommendations for creators* Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe* 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand* Livestream Universe - Ross’ main website* Executive BrandCast - Ross’ podcast strategy & production services website This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com

The transcript below was provided by Substack and cleaned up by ChatGPT.Hey Gang,Ross Brand over here on Substack and in your email inbox, depending on where you're taking a look at this.Wanted to let you know, first of all, you probably now know, but I want to let you know that I am on Substack. And while this is a writing platform and I plan to do and have been doing some writing lately on Substack, I'm also going to take advantage of their built-in audio and video tools.You can not only upload podcasts and host them right on Substack, but you can upload videos and have audio posts, video posts, podcasts with audio and video in them. The basic podcast post is an audio post. But you can post video as well. And you can also record, as I'm doing right now, you can record video natively. You can record audio natively right into the Substack platform.So that's what I'm doing now, testing it out, seeing what the quality is like, what the experience is like recording. And so far, it seems pretty good. I did a brief test earlier and it seemed to come out okay.And so I thought I'd just come across in a manner in which you're normally used to seeing me. And as I said, I'm very much right now into publishing and working on books and self-publishing as well as digital audio and digital video.So I'm excited to be a part of Substack because it is a publishing platform and you have your own publication. Mine's called Brandstack Books and Broadcasts. And so I plan on doing a mix of long form writing, short form writing, roundups, but also audio and video podcasts and even live streams.There is a live streaming feature. In fact, that's what sort of tipped me over the edge to finally get started. I had created an account just for reading occasionally sub stacks, but didn't do anything with it. Once I saw there was live streaming on the platform, I said, okay, this is the thing that's going to push me over the edge. Now it's time.I always wanted to set up a publication. I always thought it was a cool idea. I started a LinkedIn newsletter back in January or February, and I've been doing that fairly consistently across this year. I'm going to continue doing that, and I'll also publish it on Substack as well. But I'm doing a lot of pieces that will be exclusive to Substack.I'm also going to do audio and video, whether native to the platform like this is or I pre-record elsewhere and then upload, but they'll only be available on Substack, at least for a while. Then I may add them to one of my podcast feeds or I may put some clips on YouTube, but I'm looking to do some long form interviews as well as short interviews.Some videos will be 10 minutes, but some may be a deep dive like the one that's coming up with Kim Doyal, where we talked about everything from newsletters and email. We got into all the different newsletter platforms, of course, and why she loves Substack, but we also talked about the pivot she's doing in her business, just different philosophies and approaches to life and business. It's a fascinating conversation. Kim is such a great storyteller.She's been a pioneer in the newsletter email marketing, what I call the second generation of it. It's not your grandparents' email newsletter from 2002 or 2003, but this has kind of been the revival of newsletters over the past few years, and she's been at the forefront of that. And we got into a lot of other stuff as well.She's been a success online for a long time, been a podcaster, and she's just a wonderful storyteller. So look for that in the next day or two, the podcast on the BrandStack podcast with Kim Doyal, only on Substack. It's free to subscribe.I do not have any type of monetization turned on right now. It may show you that you can pledge something if I ever do turn it on, but none of that's required. Subscribe, and you can get all this stuff on the Substack platform and or emailed to your inbox.This is the beginning of what I hope is a long and enjoyable adventure on Substack, where I can create content that goes directly to you and maybe a better way for engaging at scale here on Substack and through email, which I really think both the kind of platform like Substack is and email.What's old is new again really are two of the best ways to communicate in an era in which social media has become so much pay to play. You're at the whims of algorithms. And while you can reach people, there's no other platform on the social end that allows you to reach everybody the way that Substack does.It's why I'm excited to be moving over here for a good amount of my content, and we'll see how it goes. So I hope you join me on this journey, and I'll follow up with more posts about how it's going.But a lot of things I'll just write about that are just interesting to me from the world of publishing, from the world of digital media that may have nothing to do with Substack or newsletters or email, just things that I find interesting and I hope you will as well. Things that may be helpful to you, and we'll see how it all goes.So have a great day, everybody, and welcome to my Substack. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrand.substack.com