Business Owners Smashing It Online

Discover Why Business Owners Who Listen And Act On Their Intuition Today Are More Profitable and More Fulfilled Than Ever Before … Even In A Looming Recession with Craigh Wilson.In this episode of Business Owners Smashing It Online, we sit down with Craigh Wilson, intuitive mentor and author, who reveals why the most fulfilled and profitable business owners are the ones who listen to and act on their inner voice. Whether you're just starting a side hustle or scaling a thriving enterprise, this conversation dives deep into clearing the mental and emotional blocks holding you back from unlocking your true genius.Craigh shares how fear, imposter syndrome, and the stress of a looming recession can cloud your judgment and disconnect you from your unique superpower. But the good news? Your intuition already knows the way forward. Tune in and discover the process Craigh uses to help entrepreneurs tap into their inner knowing to create breakthrough ideas, fulfilling impact, and sustainable profit—even in uncertain times.💡 Key Takeaways:Why intuition is your most underused business asset, especially during tough economic times.How to identify and clear internal blocks like fear, doubt, and imposter syndrome.The difference between imposter syndrome and the Dunning-Kruger effect (and how to find the sweet spot in between).Real-life examples of world-changing businesses built on a "crazy" idea followed through with conviction.How Craigh Wilson helps entrepreneurs reconnect to their giftedness and essence for deeper fulfillment and higher profit.A powerful reminder: that next idea you're doubting could be the very thing your audience is waiting for.

This is the podcast for entrepreneurs, solopreneurs, and small business owners ready to ditch the overwhelm and start winning online. Each week, Nick brings in real-world experts to share practical strategies, powerful tools, and inspiring success stories—so you can grow your business without tech stress or wasted ad spend.Born from a wildly successful webinar series running for over 7 years, this podcast is your DIY MBA in digital business. From AI tools, lead generation, video marketing, SEO, LinkedIn, podcasting, automation, and more—it's all here.If you're great at what you do but struggle to get found online, this show is your shortcut to clarity, confidence, and results.🎧 Subscribe now and start smashing it online—without being a tech wizard.🎥 Watch full episodes on YouTube: @smashgo🔎 Follow Nick Cree: Just search “Business Owners Smashing It Online”

If you’ve ever relied on word of mouth but felt like it’s hit-and-miss, this session will change how you think about referrals. Justin Herald breaks down a simple, practical way to turn everyday conversations into consistent, trackable leads—without chasing people or spending money on ads.You’ll see how to tap into a much bigger market than just your buyers, and how to make it ridiculously easy for people to refer you.What You’ll Learn:Why your best referrals often come from people who will never buy from youThe real reason most businesses don’t get consistent referralsHow to turn word of mouth into a structured, repeatable systemWhy simplicity is the key to getting more referralsHow to track referrals and follow-ups without chasingDifferent ways to reward referrals (and when to do it)Why It Matters:Most business owners treat referrals as something that “just happens.” The reality is, without a system, you’re leaving money on the table. When you make referrals easy, visible, and consistent, you create a steady flow of warm leads who already trust you. That means less time chasing, less reliance on ads, and more predictable growth.About the Speaker:Justin Herald is a globally recognised entrepreneur and speaker who built a $20M+ brand from scratch. He’s known for his direct, practical approach to business growth, customer experience, and referral-based marketing.Timestamps:00:04 Introduction and background of Justin Herald05:34 How referrals built his business from day one06:42 The referral story that sparked the system08:12 Why you should target people who won’t buy from you10:23 The cost of not having a referral system13:03 Why most people never ask for referrals16:21 Building a referral network from existing clients18:21 Making referrals instant and trackable24:07 Using referrals alongside networking and marketing30:12 Future upgrades and system improvementsIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

Most businesses rely on spreadsheets, disconnected tools, and clunky systems just to keep things running. Over time, that creates bottlenecks, confusion, and a lot of wasted effort. In this session, Huw Pryce introduces a different approach—using a no-code platform to build simple, powerful systems that actually support how your business operates.You’ll see how everyday business owners (not developers) can create custom tools, streamline operations, and even generate new revenue opportunities—without writing a single line of code.If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:Why spreadsheets and disconnected systems hold businesses backHow no-code platforms allow non-tech users to build real business solutionsThe difference between off-the-shelf tools and fully custom systemsHow to create apps that match your exact workflow and processesWays to turn no-code skills into a new income stream or service offeringReal examples of businesses improving efficiency and scalability with better systemsWhy It Matters:Behind every successful business is a system that keeps things running smoothly. When those systems are messy or inefficient, growth becomes harder than it needs to be. Instead of forcing your business to fit rigid software, no-code tools give you the flexibility to build exactly what you need. That means less time fixing problems, more time focusing on customers, and the ability to scale without the usual headaches.About the Speaker:Huw Pryse Lloyd is the founder of Kzen8 and a systems expert with decades of experience in software and business operations. He helps businesses simplify their back-end systems and build tools that improve efficiency, scalability, and profitability—without needing technical skills.Timestamps:00:02 Introduction to Kzen8 and the problem it solves00:38 Why spreadsheets and back-office systems break down over time02:08 The real cost of inefficient business systems03:42 The “wall” holding businesses back from growth06:20 Real-world case study: scaling a business with better systems09:21 Common challenges with software, spreadsheets, and custom builds11:56 What makes Kzen8 different as a no-code platform18:31 How the ecosystem supports users and partners20:33 Turning no-code skills into income opportunities27:03 How to get started with the platform (step-by-step)33:21 Demo: building a simple CRM application40:23 Adding features and customising your app49:27 Advanced automation and real-world applicationsIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If you’re putting in more effort than ever into your marketing but seeing less return, you’re not imagining it. The way people discover, trust, and buy from businesses has shifted—fast. In this session, Nik Cree breaks down what’s changed, what’s no longer effective, and where to focus your time moving forward.You’ll get a clear, practical view of how to adapt your marketing so you’re not wasting time on tactics that no longer work—and instead focus on what’s actually getting results right now.What You’ll Learn:Why social media reach is declining—and what to do insteadThe real cost of ads in 2025 and why many businesses are struggling with ROIHow AI is changing marketing (and where most people are getting it wrong)Why selling information alone no longer works—and what to offer insteadHow to build trust in a world where people trust brands less than everThe rise of micro-niches and how to position yourself as the go-to expertWhy It Matters:The online space is more crowded, more competitive, and more automated than ever before. Relying on outdated strategies—like generic content, one-platform marketing, or constant posting—can drain your time without delivering results. When you understand how people are actually behaving now, you can simplify your approach, focus on what works, and build a business that attracts clients consistently instead of chasing them.About the Speaker:Nik Cree is a digital marketing strategist and CRM expert who helps small business owners simplify their marketing, use automation effectively, and build systems that generate consistent leads without relying on constant content creation.Timestamps:00:04 What’s changed in online marketing for 202501:33 The trade-off between time and money in marketing02:14 Why organic social media reach is dropping04:57 The reality of rising ad costs and reduced effectiveness07:24 The overwhelm of too many apps and tools09:33 Why standing out online is harder than ever10:10 The role of AI in business (and common mistakes)13:04 The growth of voice search and AI-driven search15:50 Why information is no longer a product18:04 The increasing importance of community and connection24:28 Declining trust in big organisations—and what it means for you27:20 Why generic AI content doesn’t work anymore28:55 Old-school marketing methods making a comeback32:27 Building trust through personal brand and connection37:21 The rise of micro-influencers and niche authority42:15 Why short-form “micro content” is winning45:06 Podcasting as a growth channel48:33 Why email marketing still works50:45 The power of phone calls and real conversations55:54 Essential tools every business needsIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If you’re posting on social media but not seeing real enquiries or clients come through, this session will shift how you think about marketing. In this practical training, Aldwyn Altuney explains why likes and comments don’t equal leads—and what actually turns visibility into business.You’ll learn how to build a strong online presence that attracts opportunities, media attention, and clients—without relying on paid ads. If you want to stand out, build trust, and become the go-to person in your space, this is well worth your time.What You’ll Learn:Why likes, shares, and comments don’t always translate into clientsHow to position yourself as the go-to expert in your industryThe role of energy, authenticity, and storytelling in attracting leadsSimple ways to create consistent, engaging content that builds trustHow to use social media platforms strategically without overwhelmPractical tips for leveraging media, collaborations, and visibilityWhy It Matters:Many business owners get caught chasing engagement metrics instead of building real relationships. The truth is, most clients are watching quietly before they ever reach out. When you focus on trust, consistency, and showing up authentically, you move from being “just another post” to someone people remember, trust, and eventually buy from. That’s where real growth happens.About the Speaker:Aldwyn Altuney, known as the Media Queen, is a media strategist and visibility expert who helps business owners get seen, heard, and known through social media, PR, and authentic storytelling.Timestamps:00:03 Introduction and why likes don’t equal leads01:07 The concept of a magnetic online strategy03:31 Becoming seen, heard, and known in a crowded market06:10 How media and social platforms drive visibility today10:01 The role of energy, mindset, and authenticity in marketing14:08 Sharing from the heart vs overthinking content18:00 Building resilience and handling online criticism20:05 The journey from “unknown” to recognised expert24:42 Using social media to build relationships and trust32:12 Real examples of content that creates impact and visibility40:10 Why video and storytelling are essential for growth47:05 Practical tips for content, hashtags, and engagementIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If your marketing feels like hard work—chasing leads, posting constantly, and still not getting traction—this session will help you rethink your entire approach. In this practical training, Nik Cree breaks down why most business owners struggle to attract the right clients and how to flip that around.You’ll learn a simple, structured way to position your business so the right people come to you—already interested and ready to buy. No complicated funnels. No aggressive selling. Just a smarter way to align your offer with real demand.If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:Why most marketing fails when the foundations aren’t in placeHow to identify a single, compelling problem your business should solveThe power of niching down—and why it actually increases opportunitiesHow to create a unique offer that stands out in crowded marketsWhy your process (blueprint) matters more than your promotionHow to attract clients who ask how to work with you—without chasingWhy It Matters:Many businesses jump straight into marketing tactics without clarity on who they serve or what problem they solve. That leads to wasted time, money, and frustration. When you reverse the process—starting with the problem, then the audience, then your unique solution—everything becomes simpler. Your message is clearer, your marketing works better, and clients begin to approach you instead of the other way around.About the Speaker:Nik Cree is a digital marketing strategist and CRM expert who helps small business owners simplify their marketing, attract better leads, and build systems that generate consistent results without relying on constant hustle.High-Level Timestamps:00:02 Why most businesses take an upside-down approach to marketing01:44 Common struggles with social media and lack of traction03:34 Why marketing without foundations leads to poor results05:20 The myth of “everyone is your customer”09:36 Why broad marketing messages fail to convert11:22 The power of niching down and laser focus14:18 The 3-step framework: problem, audience, unique offer18:03 Real-world example: niching in real estate for faster growth26:46 Specialisation and expertise in service businesses32:12 How positioning yourself as a specialist attracts clients37:18 Building authority and becoming highly referable44:16 Creating a unique offer by combining services51:52 Using a clear process (blueprint) to guide clients54:31 Why storytelling and process-driven messaging worksIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If you’ve ever wished you could clone yourself to handle calls, follow-ups, and lead qualification… this session will open your eyes. In this practical walkthrough, Jim Dorash breaks down how AI voice agents are transforming sales and customer service—handling inbound and outbound calls, qualifying leads, and even booking appointments automatically.Instead of missing opportunities or spending hours on the phone, you’ll see how businesses are using AI to stay responsive, consistent, and available 24/7—without hiring more staff.If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:How AI voice agents can handle inbound and outbound calls automaticallyThe step-by-step process behind speech-to-text, AI processing, and voice responsesHow to qualify leads, book appointments, and follow up without manual callsWays to connect AI voice systems to your CRM and automate workflowsHow businesses are saving time and reducing costs using AI call automationPractical use cases for real estate, trades, finance, and customer serviceWhy It Matters:Missed calls, slow follow-ups, and inconsistent conversations cost businesses real money. Most opportunities are lost simply because no one answered the phone—or followed up fast enough. AI voice technology changes that by ensuring every lead is contacted, every message is consistent, and every opportunity is handled instantly. When used well, it doesn’t replace people—it supports them by handling repetitive tasks so you can focus on closing deals and building relationships.About the Speaker:Jim Dorash works with Talk AI, helping businesses simplify and scale their communication using AI voice agents that automate calls, qualify leads, and improve customer engagement.Timestamps:00:00 Introduction and overview of AI voice technology01:38 What AI voice agents are and how they work06:00 Why AI voice is becoming the next big shift in business08:00 Behind the scenes: speech-to-text and AI processing11:19 Customising AI calls for your business needs14:07 Key benefits: cost, efficiency, and scalability18:18 Real-world use cases (real estate, lead generation, support)24:05 Impact on teams and reallocating staff to higher-value roles32:29 Handling large lead volumes and faster follow-up37:41 Improving customer experience and response times41:04 Overcoming fear of cold calling with AI supportIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

AI is everywhere right now—automating content, conversations, and even decision-making. But what if leaning fully into AI isn’t actually the smartest move for your business? In this thought-provoking session, Greg Smith challenges the rush toward automation and explores why human connection might be your biggest competitive advantage.Instead of chasing more noise, more content, and more automation, you’ll discover how to stand out by doing the opposite—building real relationships, creating meaningful interactions, and connecting in ways that AI simply can’t replicate.What You’ll Learn:Why the rise of AI is creating more noise—not more connectionThe concept of the “dead internet” and what it means for your marketingHow human connection is becoming more valuable in a digital-first worldWhy most marketing feels overwhelming (and what to do instead)Practical ways to stand out by being more human, not more automatedHow to balance AI tools without losing authenticity in your businessWhy It Matters:As more businesses rely on AI to create content and automate interactions, genuine human connection is becoming rare—and therefore more valuable. If your marketing sounds like everyone else, it gets ignored. But when you focus on real conversations, meaningful engagement, and authentic communication, you cut through the noise and build trust faster. This session flips the script on what “modern marketing” should look like.About the Speaker:Greg Smith is a relationship-focused business strategist and co-founder of Buntu, helping businesses cut through digital noise by building meaningful human connections that drive real results.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoTimestamps:00:00 Introduction to the discussion and Greg’s background01:16 The rise of AI and growing disconnection in business04:01 The “dead internet” concept explained07:03 Why human connection still matters in an AI-driven world10:10 Real-life lessons on connection and community13:37 AI vs human interaction in modern marketing17:16 Tools vs humanity—finding the balance22:10 Breaking through the noise in crowded markets27:08 Why most marketing is overwhelming and ineffective36:31 The evolution from service to reputation economy41:40 Building trust and reputation in business53:12 Connecting across generations in a digital worldSubscribe for more practical business strategies:https://www.youtube.com/@SmashGo

If you’ve been told to post more content to grow your business on LinkedIn, this session might completely change how you see the platform. In this practical training, Michael Griffiths breaks down why content alone won’t bring in clients—and what actually does.You’ll discover a simple, repeatable system to turn LinkedIn into a powerful networking and referral engine using conversations, not just posts. If you want more leads, better connections, and consistent opportunities without spending hours creating content, this is worth a watch.What You’ll Learn:Why LinkedIn is not just a social platform—but a powerful business databaseThe difference between content, visibility, and real conversationsHow to build a high-value network that brings referrals and opportunitiesThe “Connect, Converse, Grow” system for generating business dailyHow to move from small talk into meaningful, profitable conversationsSimple ways to stay consistent without spending hours onlineWhy It Matters:Many business owners spend time posting, liking, and commenting—yet still struggle to generate consistent leads. The real growth comes from conversations, relationships, and staying top of mind with the right people. When you shift from broadcasting content to building connections, LinkedIn becomes one of the most effective tools for growing your business without relying on ads.Subscribe for more practical tips:https://www.youtube.com/@SmashGoAbout the Speaker:Michael Griffiths is a LinkedIn strategist and business coach who helps business owners generate consistent clients through conversations, referrals, and strategic networking—without relying on content-heavy strategies.Timestamps:00:00 Introduction to LinkedIn strategy and mindset01:49 Why LinkedIn is more than just a social platform05:14 The “million-dollar network” concept explained09:27 Why content alone doesn’t generate clients13:29 Turning LinkedIn into a conversation tool20:06 The experiment: conversations vs content results23:55 Understanding human behaviour and decision-making27:42 Connect, Converse, Grow framework explained34:15 How to start conversations the right way40:24 Moving from small talk to meaningful engagement43:44 Turning conversations into opportunities45:34 Daily LinkedIn workflow for consistent growthSubscribe for more practical tips:https://www.youtube.com/@SmashGo

If creating content feels like a slow, frustrating process… this session will open your eyes to what’s now possible.Jenny Moutou walks through the latest Canva AI tools and how to combine them with ChatGPT to create posts, lead magnets, and even bulk content in minutes. Whether you’re just getting started or already using Canva, there’s plenty here you can put into action straight away.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:How to use Canva’s AI tools to create content fasterHow to turn simple prompts into social media posts and articlesThe power of brand kits for consistent, professional contentHow to bulk-create weeks or months of posts in one goHow to combine ChatGPT and Canva for better resultsHow to generate lead magnets and repurpose them into contentPractical ways to organise and reuse your content libraryWhy It Matters:Most business owners either spend too much time creating content or avoid it altogether because it feels overwhelming. The combination of Canva and AI tools changes that completely. You can now generate ideas, design visuals, and produce consistent content without needing design skills or hours of effort. The real advantage comes from using these tools together—so you’re not just creating content faster, but also building a system that keeps your marketing running consistently.About the Speaker:Jenny Moutou is a Canva specialist and trainer who helps business owners simplify content creation using practical tools and workflows. She focuses on making design and marketing accessible, even for those with no technical background.Timestamps:00:03 Introduction to Canva AI tools and session overview03:19 Setting up your Canva brand kit for consistency07:25 Using Magic Write to generate content ideas12:18 Creating articles and content using AI prompts17:03 Bulk content creation using spreadsheets and Canva23:45 Using ChatGPT to generate structured content30:01 Creating and organising image assets34:36 Bulk design creation with Canva automation39:21 Prompt strategies and content research tips49:03 Canva course feature and future possibilitiesSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If you’ve ever felt like you’re doing good work but not getting noticed, this session will hit home. In this practical and eye-opening training, Aldwyn Altuney breaks down what it really takes to stand out, get media attention, and position yourself as the expert people seek out—not the one chasing clients.Join us as Aldwyn shares real-world strategies from decades in media and journalism, showing how everyday business owners can build credibility, attract opportunities, and grow their influence without relying on paid ads.Subscribe for more practical tips:https://www.youtube.com/@SmashGoWhat You’ll Learn:How to position yourself as the go-to expert in your nicheWhy your personal story is your biggest marketing advantageThe power of media exposure and how to get itHow to create simple, clear messaging that cuts through the noiseWays to build trust and credibility in a crowded online worldPractical strategies to turn visibility into leads and opportunitiesWhy It Matters:There’s more noise online than ever, and being good at what you do isn’t enough if no one knows about it. Building your profile isn’t about ego—it’s about trust, visibility, and giving people a reason to choose you. When you position yourself properly, opportunities start coming to you instead of the other way around. This session shows how to make that shift in a practical, achievable way.About the Speaker:Aldwyn Altuney is a media strategist, journalist, and founder of Media Queen. With over 40 years of experience, she helps business owners gain visibility, secure media coverage, and build strong personal brands that attract opportunities and clients.Timestamps:00:00 Introduction and Aldwyn’s media background02:49 What it means to become a recognised expert05:25 Overcoming invisibility and building confidence10:14 Real examples of media exposure and results17:01 Why building your profile matters more than ever21:12 Crafting clear messaging and sound bites28:27 Standing out in a crowded digital world35:15 The 11 secrets to building your brand47:02 How media exposure builds credibility52:46 Staying relevant and consistent in your marketingSubscribe for more practical tips:https://www.youtube.com/@SmashGo

Effortless Content Creation: Save Time and Stress with AI Tools for High-Converting Personalised Content That Sounds Exactly Like You with Scott BakerStruggling to keep up with content while running your business? You’re not alone in feeling stretched between serving clients and trying to stay visible online.In this session, Scott Baker shares a smarter way to create consistent, high-quality content using AI—without losing your voice. If you’ve ever stared at a blank screen wondering what to post, this will show you a practical path forward.Join our free live training every Tuesday from 6–7:30pm AEST.Register here: https://ezyurl.co/bosioSubscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:How to create content that sounds like you, not a robotSimple ways to turn your ideas into posts that attract clientsHow to save hours each week on content creationThe role of consistency in building trust and authorityHow to deeply understand your audience and speak to their needsPractical ways to use AI to generate blogs, emails, and social postsHow to automate your content without losing authenticityWhy It Matters:Content is still one of the most powerful ways to attract clients, but most business owners either don’t have the time or struggle to express their ideas clearly. AI has made content easier to create, but it’s also flooded the market with generic noise. The real opportunity now is using AI to amplify your voice, not replace it—so you can stand out, build trust, and consistently stay top of mind with the right audience.Subscribe for more episodes and insights:https://www.youtube.com/@SmashGoAbout the Speaker:Scott Baker is a co-founder of RevGen Hub and a seasoned entrepreneur who helps business owners turn their ideas into high-performing content. With experience building and running successful businesses, he focuses on helping others save time, build authority, and attract clients through smarter content strategies.Timestamps:00:03 Introduction to Scott Baker and RevGen Hub02:10 Three strategies for better content and more sales05:11 Real client success stories using AI content07:44 Why most content gets ignored today10:16 The importance of authenticity in marketing12:15 Creating valuable, engaging content13:45 Why consistency drives results17:18 How RevGen Hub creates content in minutes20:59 Live demo and real user examples30:28 How the platform generates topics and posts36:07 Turning content into leads and authority37:32 The 4-step content creation system39:21 Pricing, free trial, and next stepsSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

Using AI in your business is exciting… but it also raises a big question—who actually owns what you create?In this session, you’ll learn how to protect your ideas, content, and brand in an AI-driven world. If you’re creating anything online—content, products, programs, or systems—this is essential knowledge to avoid costly mistakes and build real business value.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:What intellectual property actually is (in plain English)The difference between copyright, trademarks, designs, and patentsWhy your domain name does NOT protect your brandHow to protect your business name and ideas properlyWhat changes when you use AI tools like ChatGPT or MidjourneyHow to ensure you own the output created using AIPractical ways to protect your IP without overcomplicating itWhy It Matters:In a digital world where content is created and shared instantly, your ideas can easily be copied, reused, or even claimed by others. Understanding how intellectual property works gives you control, protection, and the ability to build real long-term value in your business. This becomes even more important with AI, where ownership isn’t always clear unless you take the right steps.About the Speaker:Gareth Benson is a commercial and intellectual property lawyer with over 20 years’ experience helping entrepreneurs protect, grow, and monetise their ideas. He specialises in trademarks, copyright, contracts, and the evolving impact of AI on business.Timestamps:00:09 Introduction to Gareth Benson and IP basics02:12 Why intellectual property matters for business owners05:56 What intellectual property actually is13:24 Understanding copyright in the digital world20:46 Trademarks and protecting your brand28:28 Live trademark search example35:08 Designs, patents, and product protection43:34 Intellectual property in the age of AI46:50 AI-generated content and ownership challenges51:15 Contracts and protecting your IP properly57:31 Real-world questions and practical adviceSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If you’re trying to get more leads but relying on your website or social media alone… you’re making life harder than it needs to be.In this session, you’ll discover how to create a simple lead magnet that attracts the right people, builds trust, and keeps you top of mind—without needing complicated tech or paid ads.You’ll also learn what actually happens after someone downloads your lead magnet (this is where most businesses get it wrong).Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:What a lead magnet really is (and why most are ineffective)The simple structure behind a high-converting lead magnetWhy creating it is only 10% of the work (and what the other 90% is)How to stay top of mind using email and contentThe “7-11-4 Rule” and how it impacts your marketingHow to use AI tools like ChatGPT to create content fasterWays to repurpose one piece of content across multiple platformsWhy It Matters:Most business owners create a lead magnet, upload it to their website, and then wonder why nothing happens. The real value comes from how you use it to build relationships, follow up, and stay visible. When done properly, a lead magnet becomes a consistent source of leads and opportunities—helping you build trust before someone is ready to buy.About the Speaker:Nik Cree is a digital marketing strategist with over 27 years’ experience helping small business owners simplify their marketing, generate leads, and build systems that consistently attract clients.Timestamps:00:05 Introduction to lead magnets and lead generation02:08 Why lead magnets are underused in business05:02 Staying top of mind with email marketing11:27 The Google 7-11-4 Rule explained18:13 Building a content ecosystem across platforms24:15 Types of lead magnets you can create27:00 Using AI tools like ChatGPT for content creation35:09 Creating effective email follow-up sequences43:04 Repurposing content for maximum reach48:11 Automating your lead generation system56:17 The importance of CRM and follow-up59:40 Final tips and next stepsSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If you avoid video because it feels awkward, uncomfortable, or just plain unnatural… you’re not alone.In this session, Dr Chris Willems breaks down how to become confident, natural, and credible on camera—without expensive gear or years of experience.You’ll discover simple ways to improve how you show up on video so you can communicate clearly, build trust faster, and stand out online.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:Why most business owners feel uncomfortable on camera (and how to fix it)The key differences between live presenting and video communicationHow body language, tone, and visuals impact your credibilitySimple ways to improve lighting, framing, and eye contactHow to use your smartphone to create high-quality videosThe difference between quick videos vs planned contentHow to communicate naturally without sounding scriptedWhy It Matters:Video is now the dominant way people connect, learn, and decide who to trust. If you’re not comfortable on camera, it can hold back your visibility and credibility—even if you’re highly skilled in what you do. Learning how to present clearly and naturally on video helps you build authority, connect with your audience, and create content that actually gets watched and remembered.About the Speaker:Dr Chris Willems is a communication consultant and coach with over 20 years’ experience in corporate communication, performing arts, and television. He helps business owners become confident, credible, and effective on camera.Timestamps:00:00 Introduction to on-camera communication03:06 Why video is now essential for business07:03 The importance of clarity and purpose in communication10:09 Why professionals struggle on camera12:18 Body language, tone, and messaging explained15:04 How perception shapes credibility18:11 Real examples of good and bad video communication23:31 Using your smartphone to create videos27:08 Practical video exercise and tips32:01 Common Zoom and video mistakes37:01 Understanding framing and shot types41:50 How to structure effective videos45:04 Simple vs professional video production52:50 Building confidence through practiceSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If your knowledge is stuck in your head, it’s limiting your reach, your income, and your impact.In this session, Matthew Mason shows how to turn what you already know into a powerful ecosystem of digital assets—so your content keeps working, even when you’re not.You’ll learn how to scale your time, build trust faster, and create multiple entry points into your business using content you already have.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:How to turn your expertise into scalable digital assetsThe concept of a “digital twin” and how it works for you 24/7The 7-11-4 rule and why trust takes more than one touchpointHow to structure your content using an ecosystem modelThe difference between interest, information, implementation, and integration contentHow to repurpose one piece of content into dozens of assetsPractical ways to scale your reach without burning more timeWhy It Matters:Most business owners rely on one-to-one delivery, which limits growth and creates a constant time-for-money trade-off. By turning your knowledge into structured digital assets, you create leverage—freeing up time while reaching more people. Done well, this approach builds trust, increases visibility, and creates multiple ways for people to engage with your business before they ever speak to you.About the Speaker:Matthew Mason is the founder of Maven Zeal and a learning design expert with over 20 years of experience helping coaches, consultants, and business owners turn their knowledge into high-value online programs and scalable digital products.High-Level Timestamps:00:00 Introduction to scaling expertise and digital assets02:23 The shift to the knowledge and trust economy05:05 Why scaling time, reach, and effort matters07:12 What a “digital twin” is and how it works08:48 The ecosystem of digital assets explained11:06 Information vs transformation content13:00 Implementation products and real results15:21 Integration products and premium offers17:36 How to build your content ecosystem18:08 Repurposing pillar content into multiple assets21:07 Turning one idea into 25+ pieces of content24:18 Overcoming fears around creating content31:59 Q&A on platforms, AI, and content strategySubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

What if your next wave of clients didn’t come from ads… but from the right partnerships already sitting in your network?In this session, Derek Morgan breaks down how to build a powerful referral system that consistently generates high-quality leads—without relying on paid ads or chasing prospects.You’ll discover how referral partnerships actually work, why most businesses miss massive opportunities, and how to turn your existing relationships into a predictable growth engine.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:Why most businesses struggle with consistent lead generationThe real opportunity cost of ignoring referral partnershipsHow one referral partner generated millions in revenueThe difference between referral partners, affiliates, and networksHow to identify your ideal referral partnersWhy systems and follow-up are critical for referral successHow to turn existing clients into a source of new opportunitiesWhy It Matters:Most business owners are stuck on the “lead generation treadmill”—constantly chasing new prospects while overlooking the gold sitting in their existing relationships. Referral marketing flips that approach by leveraging trust, partnerships, and networks to bring in higher-quality leads more consistently, often without ad spend. When done right, it becomes one of the most reliable and scalable growth strategies available.About the Speaker:Derek Morgan is a referral marketing and business development expert with over 30 years of experience helping businesses grow through partnerships, networks, and strategic collaborations. He specialises in building scalable referral systems that drive consistent revenue across multiple industries.Timestamps:00:00 Why lead generation and sales consistency is a challenge02:05 Introduction to referral marketing strategies05:25 The true cost of ignoring referral partnerships07:58 Real case study: $11M from one referral partner12:22 Why systems and processes matter more than tools16:06 Referral marketing as inbound and outbound strategy20:17 Identifying your ideal customer and referral partners25:00 Embedding into partner marketing and sales processes29:21 Finding opportunities in your existing network31:48 Building referral networks and communitiesSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

SEO can feel like a black box for most business owners. You’ve probably heard about keywords, backlinks, and rankings… but what actually moves the needle? In this session, Ben Madden breaks SEO down into simple, practical steps you can actually use—without needing to become a tech expert.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:The simple “SEO triangle” and how it drives rankingsWhy user experience matters more than most people realiseHow to find high-value keywords your competitors are missingThe difference between SEO and Google Ads (and when to use each)How to use Google Search Console to uncover hidden opportunitiesWhy search intent is the real key to getting leads—not just trafficHow internal linking can boost rankings without spending a centPractical ways to improve rankings without rebuilding your websiteWhy It Matters:Most business owners either ignore SEO or overcomplicate it. The reality is, showing up in Google comes down to understanding what your ideal customer is searching for and matching that with the right content. When you get this right, your website stops being a brochure and starts becoming a steady source of leads and enquiries—without relying on ads.About the Speaker:Ben Madden is a digital marketing expert with over 20 years of experience in SEO and online strategy. He’s the founder of Mata Solutions and has helped businesses improve their visibility, generate leads, and grow through practical, data-driven SEO strategies.Timestamps:00:00 Introduction and Ben’s background in digital marketing03:30 Understanding the SEO triangle (keywords, content, links)06:00 Website performance: traffic vs conversions explained09:30 Search intent and the customer journey14:00 Where people click on Google (and why ranking matters)18:00 Choosing the right keywords for your business23:00 SEO vs Google Ads: long-term vs short-term strategy27:00 How backlinks influence rankings32:00 Using Google Search Console to find opportunities38:00 Real examples of improving rankings with simple edits45:00 Internal linking strategies that boost SEO52:00 Tools, audits, and practical next stepsSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

SEO can feel like a black box for most business owners. You’ve probably heard about keywords, backlinks, and rankings… but what actually moves the needle? In this session, Ben Madden breaks SEO down into simple, practical steps you can actually use—without needing to become a tech expert.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:The simple “SEO triangle” and how it drives rankingsWhy user experience matters more than most people realiseHow to find high-value keywords your competitors are missingThe difference between SEO and Google Ads (and when to use each)How to use Google Search Console to uncover hidden opportunitiesWhy search intent is the real key to getting leads—not just trafficHow internal linking can boost rankings without spending a centPractical ways to improve rankings without rebuilding your websiteWhy It Matters:Most business owners either ignore SEO or overcomplicate it. The reality is, showing up in Google comes down to understanding what your ideal customer is searching for and matching that with the right content. When you get this right, your website stops being a brochure and starts becoming a steady source of leads and enquiries—without relying on ads.About the Speaker:Ben Madden is a digital marketing expert with over 20 years of experience in SEO and online strategy. He’s the founder of Mata Solutions and has helped businesses improve their visibility, generate leads, and grow through practical, data-driven SEO strategies.Timestamps:00:00 Introduction and Ben’s background in digital marketing03:30 Understanding the SEO triangle (keywords, content, links)06:00 Website performance: traffic vs conversions explained09:30 Search intent and the customer journey14:00 Where people click on Google (and why ranking matters)18:00 Choosing the right keywords for your business23:00 SEO vs Google Ads: long-term vs short-term strategy27:00 How backlinks influence rankings32:00 Using Google Search Console to find opportunities38:00 Real examples of improving rankings with simple edits45:00 Internal linking strategies that boost SEO52:00 Tools, audits, and practical next stepsSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If you’ve ever thought about writing a book but assumed it would take months (or years), this session will completely change your perspective. Andrew Carter breaks down a surprisingly simple way to create a book that positions you as an authority, builds trust, and opens up new income opportunities—without getting stuck in the usual overwhelm.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:Why gaining attention and building trust are the two biggest challenges in businessHow a book can position you as the go-to authority in your industryA simple step-by-step process to create a book in just a few hoursThe biggest mistakes people make when writing and publishing a bookWhy most books fail to generate results—and how to avoid thatHow to turn your book into a powerful lead generator and revenue streamWhy It Matters:Most business owners are competing for attention in crowded online spaces, making it harder than ever to stand out. A well-positioned book cuts through that noise by building credibility, trust, and authority faster than almost any other strategy. Instead of chasing leads, you can attract people who already see you as the expert and are ready to work with you.About the Speaker:Andrew Carter is the CEO of Global Publishing Group and has spent over 15 years helping business owners turn their knowledge into books that build authority, attract clients, and generate revenue.High-Level Timestamps:00:00 Why business is getting harder and what really matters01:30 Introduction to Andrew Carter and book strategy02:30 How to create a book quickly using your own voice07:00 Common myths about writing and publishing books11:30 Why most authors fail (and what successful ones do differently)14:00 The power of authority and trust in business20:00 Step-by-step process to structure your book25:00 How to create content in under 3 hours29:00 Why not to rely on AI alone for book writing38:00 How books generate income beyond sales44:00 Real-world success stories from authorsSubscribe for more episodes and insights:https://www.youtube.com/@SmashGo

If you’ve ever wondered how some people seem to grow and protect their wealth while others feel like they’re constantly going backwards, this session will challenge the way you think about money, taxes, and financial security.In this eye-opening session, Warren Black shares unconventional strategies around wealth creation, tax minimisation, and asset protection—giving you a very different perspective on how the financial system really works.Subscribe for more practical business strategies:https://www.youtube.com/@SmashGoWhat You’ll Learn:✔️ The 3 core pillars of building and protecting wealth✔️ Why most business owners overpay on tax (and what to do instead)✔️ How the wealthy structure their assets differently✔️ The concept of “control vs ownership” and why it matters✔️ Simple ways to start protecting your assets today✔️ How to spot opportunities during economic uncertaintyWhy It Matters:Most business owners focus on making money—but very few understand how to keep it, grow it, and protect it long term. With rising costs, economic uncertainty, and increasing pressure on small businesses, knowing how to structure your finances properly can make a massive difference to your future security and lifestyle. This session gives you a different lens to look at wealth so you can make smarter, more strategic decisions.Subscribe for more episodes and insights:https://www.youtube.com/@SmashGoAbout the Speaker:Warren Black is a financial strategist with decades of experience across tax, law, and wealth creation. He specialises in helping business owners understand how to grow, protect, and structure their wealth using both traditional and unconventional approaches.Timestamps:00:00 Introduction to financial freedom and wealth protection01:35 Warren Black’s background and expertise04:28 The “financial matrix” and how it works07:30 The 3 pillars: grow, minimise tax, protect wealth13:18 Economic trends and wealth opportunities20:47 Asset protection fundamentals explained28:42 How the wealthy structure their finances36:22 Tax minimisation strategies overview44:33 Building a balanced wealth strategy52:33 Foundations, structures, and long-term planningSubscribe for more practical business strategies:https://www.youtube.com/@SmashGo

If your ads are getting more expensive and results are getting worse, this session will open your eyes. Clarence Ling breaks down how video marketing can dramatically reduce your cost per lead and improve conversions—without needing fancy production or big budgets.Subscribe to the channel for more practical strategies:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:✔️ Why most businesses are overpaying for leads (and don’t realise it)✔️ How video can reduce your cost per lead by up to 6x✔️ The difference between short videos vs long videos (and when to use each)✔️ A simple framework to structure high-converting video content✔️ How headlines—not visuals—drive attention in video marketing✔️ The 7 core messaging angles that influence buying decisionsWhy It Matters:Online advertising is getting more competitive and expensive, especially on platforms like Google. This session shows how to shift your strategy so your marketing actually works for you instead of draining your budget. With the right messaging and video approach, you can attract better leads, improve conversions, and make your marketing far more sustainable.About the Speaker:Clarence Ling is a video marketing and PPC specialist who helps businesses reduce their cost per lead and increase conversions using strategic video campaigns across social media and search platforms.Timestamps:00:00 Why most ads are failing and getting more expensive02:27 Introduction to Clarence Ling and video marketing strategy04:07 The real problem with cost per lead06:28 Case studies showing lower-cost leads using video11:02 How video marketing works across different industries14:50 Using AI video for outreach and engagement17:11 Why headlines matter more than visuals20:04 Example of a high-converting video ad22:14 Simple video setup using low-cost equipment23:04 The 7 copywriting angles explained35:24 Short vs long videos and conversion differences38:36 Real example: reducing cost per lead with videoSubscribe for more episodes and practical insights:https://www.youtube.com/@BusinessOwnersSmashingItOnline

AI isn’t just another shiny tool—it’s quickly becoming a core skill for running a modern business. In this session, Allison Poutu breaks down what “prompt engineering” really means (in plain English) and how learning to communicate with AI can unlock massive time savings, smarter decisions, and entirely new capabilities in your business.What You’ll Learn:✔️ What AI prompt engineering actually is (without the jargon)✔️ Why communication—not tech skills—is the real key to using AI effectively✔️ How one person can use AI to perform multiple roles in a business✔️ Real examples of using AI to build websites, marketing, and systems✔️ The biggest mistake business owners make when using tools like ChatGPT✔️ How AI is changing search, content, and business operationsWhy It Matters:AI is moving fast, and businesses that learn how to use it properly will have a serious advantage. This session shows you that it’s not about becoming technical—it’s about learning how to ask better questions and guide AI to produce useful results. When you get that right, you can save time, reduce costs, and access capabilities that previously required entire teams.About the Speaker:Allison Poutu is an AI trainer and prompt engineering specialist with Biz Insights AU. She helps business owners and teams learn how to communicate effectively with AI tools to improve productivity, decision-making, and business outcomes.Timestamps:00:00 Introduction and why AI matters for business success03:23 Allison’s background and journey into AI05:56 What large language models actually are (simple explanation)10:43 Why prompts determine the quality of AI output14:17 What an AI prompt engineer does16:06 How businesses benefit from AI-skilled team members22:53 Real-world example: building a full website with AI27:57 Using AI for market research, pricing, and marketing29:16 Future trends: SearchGPT and text-to-video33:01 How to get started with AI (even if you're new)35:14 AI Prompt Competition explainedWant more tips and strategies? Subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If you’ve ever thought, “I know I should be doing more marketing… but what exactly?”, this session with Paul Finn simplifies everything. No complicated funnels. No fancy tech. Just a practical, action-based strategy you can implement immediately to start generating leads and sales.What You’ll Learn:✔️ The 3-step marketing framework: Get in Front, Get a Decision, Get More Money✔️ Why most businesses overcomplicate marketing (and what to do instead)✔️ Simple ways to get in front of 10–100 potential customers immediately✔️ How to create offers that make it easier for people to say yes✔️ The importance of clarity in your messaging (and how to fix it fast)✔️ Practical, no-cost strategies you can implement straight awayWhy It Matters:Most business owners already know what they could be doing—but they’re not doing it consistently. This session strips marketing back to basics and shows you how to take action immediately. When you focus on getting in front of the right people, making a clear offer, and giving them a reason to come back, you create momentum—and that’s what leads to real revenue.About the Speaker:Paul Finn is a marketing strategist and founder of Staunch Digital. With a background in music marketing, government campaigns, and high-level corporate consulting, Paul specialises in simplifying marketing so small business owners can take action quickly and generate real results.Timestamps:00:01 Introduction and Paul Finn’s background05:11 Why getting in front of people is the first priority07:42 The importance of getting a decision (not just attention)09:45 How to increase revenue with simple upsell strategies10:39 The power of clarity in your marketing message12:02 The 3 key questions to refine your messaging24:02 The “10-minute marketing strategy” explained27:15 Free and simple ways to get in front of customers36:04 Real-world examples of direct marketing strategies37:47 How to create offers that convert47:01 Increasing customer value and repeat businessIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If your marketing feels like a lot of effort with not much to show for it, this session with Dennis Hall will give you a different way to look at it. Instead of chasing tactics, you’ll learn how to think strategically, build trust, and create real relationships that lead to consistent business growth.What You’ll Learn:✔️ Why marketing is not about selling—and what it should focus on instead✔️ The 4 key factors that can dramatically improve your marketing results✔️ How to move from tactical marketing to a strategic approach✔️ Why building relationships matters more than pushing offers✔️ The trust formula that turns you into a “go-to” advisor✔️ How to stand out in a world where customers see thousands of messages dailyWhy It Matters:Most small business owners are still using outdated marketing approaches—trying to control the message, push sales, or compete on price. But today’s customers research, compare, and decide quickly. When you shift your focus to trust, education, and relationships, you stop chasing clients and start attracting the right ones—consistently and sustainably.About the Speaker:Dennis Hall is a business growth strategist, speaker, and founder of Oz Bizlinks. With over 30 years of experience, he helps local and micro businesses improve their marketing by focusing on relationships, trust, and practical strategies that work in today’s digital world.If your marketing feels like a lot of effort with not much to show for it, this session with Dennis Hall will give you a different way to look at it. Instead of chasing tactics, you’ll learn how to think strategically, build trust, and create real relationships that lead to consistent business growth.Timestamps: 00:00 Introduction and Dennis Hall’s background03:02 The 4 key factors to improve marketing results05:23 Why old-school marketing no longer works10:48 The shift from tactical to strategic marketing11:38 Why marketing is about relationships, not sales20:36 Identifying your ideal “tribe”31:44 How to stand out in a crowded marketplace38:24 The trust formula explained45:06 How local businesses can outperform big brands53:16 Practical examples of building trust and referralsSubscribe to our YouTube channel for more practical strategies and weekly sessions:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If you’re posting content, showing up online, and still not getting leads… this might be why.In this session, storytelling expert Kim Willis shares how simple, everyday stories can build trust, grab attention, and turn conversations into clients—without sounding salesy or pushy. If you’ve ever wondered why some people seem to attract business effortlessly, this breaks it down in a way that actually makes sense.What You’ll Learn:• Why storytelling builds trust faster than facts and features• How to use “small stories” in social media to generate leads• The difference between content that gets ignored and content that connects• How to use stories in sales conversations (without sounding scripted)• The role of personal stories in building authority and credibility• How to turn testimonials into powerful story-driven case studies• Simple ways to come up with stories—even if you think you have none• When to use text, video, or images for maximum engagementWhy It Matters:Most business owners rely on tips, tactics, and “value posts” that sound the same as everyone else. The problem is—people don’t remember information, they remember stories.When you learn how to share the right story at the right time, you stop chasing attention and start attracting it. You build trust faster, stand out in crowded markets, and make it easier for people to choose you—because they feel like they already know you.About the Speaker:Kim Willis is a storytelling and marketing strategist who has generated millions in sales by helping businesses use compelling narratives to attract leads, build trust, and convert clients across multiple platforms.Timestamps:00:00 Why posting content alone doesn’t generate leads01:38 Introduction to Kim Willis and his background04:19 Why storytelling creates authority and trust06:25 How to use stories across social media, phone, and face-to-face10:46 The power of trust in storytelling (personal example)15:22 Why attention is the real challenge in marketing23:16 Small stories that generate leads on social media25:01 Using storytelling in live sessions and presentations27:12 Building your brand through story31:10 Case studies vs testimonials (what works better)34:17 How to turn testimonials into powerful stories37:31 What to do if you don’t have any client results yet41:04 Why most content fails to create engagement43:29 How storytelling leads to easier sales and referralsIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

If your website feels invisible on Google, you’re not alone.In this session, Nik Cree breaks down SEO in plain English—without the jargon, confusion, or overpriced agency fluff. You’ll learn what actually matters when it comes to getting found online, and how to create content that Google wants to show at the top of search results.Whether you’ve got a website already or you’re just getting started, this is a practical walkthrough of how SEO really works and what you can do about it.Subscribe for more practical sessions and strategies:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• What SEO really means (and what most people get wrong)• The single most important factor Google cares about• How to use Google search predictions for keyword research• The difference between ads, maps, and organic search results• How to structure content so Google ranks it higher• How to create SEO-friendly blog posts using AI tools• Simple on-page SEO techniques anyone can implement• How to use internal links and headings to boost relevanceWhy It Matters:Most business owners either ignore SEO or overcomplicate it.The reality is, Google’s job is simple—it wants to show the most relevant answer to a search. If your content clearly answers what people are searching for, you’ve already got a massive advantage.This session shows you how to align your website content with what people are actually searching for, so you can get found by the right audience without relying on paid ads.Want more practical ways to grow your visibility online?Subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineAbout the Speaker:Nik Cree is a digital marketing strategist with over 27 years of experience helping business owners simplify their online presence, generate leads, and build systems that support sustainable growth.Timestamps:00:00 Why most people misunderstand SEO01:42 What SEO actually means in simple terms04:35 How Google search works behind the scenes07:10 The #1 factor Google uses to rank content11:06 Understanding search results (ads, maps, organic)13:11 How “People Also Ask” impacts SEO17:13 Why video content improves search visibility19:03 How to create SEO content using ChatGPT26:02 How to outrank competitors using existing articles30:27 Structuring blog content for SEO success40:50 Using RankMath to optimise your pages48:14 How to improve your SEO score step-by-step53:03 Internal linking and keyword optimisation tips01:03:08 Final SEO strategy and key takeawaysIf you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

Need an All-In-One CRM? See How 14 Business Tools Work Together with Quan NguyenIf you’re juggling multiple apps just to run your business, it’s no wonder things feel messy.In this session, Quan Nguyen breaks down how an all-in-one CRM replaces scattered tools with a single system that handles your contacts, automations, marketing, and operations. Instead of patching together different platforms, you’ll see how everything can work together—saving time, reducing costs, and simplifying your day-to-day workflow.You’ll also discover why many business owners struggle with CRM systems and what actually makes one usable (not just powerful).Subscribe to our YouTube channel for more practical strategies and weekly sessions:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• Why a CRM should be the most important tool in your business• The real problem with using multiple disconnected apps• What an all-in-one CRM actually includes (and replaces)• How automation works and why it’s critical for scaling• The difference between basic CRMs and integrated systems• How to simplify lead generation using forms, funnels, and websites• What makes a CRM easy to use (and why most aren’t)• How AI and automation are already replacing repetitive admin rolesWhy It Matters:Most businesses end up with a patchwork of tools that don’t talk to each other—costing time, money, and opportunities.An all-in-one CRM changes that by centralising your data, automating your processes, and giving you full visibility of your customer journey.Instead of chasing leads, following up manually, or switching between platforms, you can build a system that runs in the background—freeing you up to focus on growth.This session shows what’s possible when your systems are connected and working for you.Want more smart ways to simplify and grow your business online?Subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineAbout the Speaker:Quan Nguyen is the CEO of Next Level, an all-in-one CRM and AI platform designed to help businesses automate operations, reduce manual work, and scale more efficiently. He works with businesses globally to implement systems that save time, reduce costs, and improve performance.Timestamps:00:00 Why owning your website vs platforms matters01:26 Why a CRM is the most valuable business tool03:28 The shift towards AI replacing repetitive roles07:14 What most business owners struggle with in CRM systems09:43 The problem with using multiple disconnected tools11:57 How Next Level CRM is built differently15:15 What tools are included in an all-in-one CRM20:50 Why traditional website platforms are becoming outdated24:55 Lead generation using forms and landing pages32:26 How automation works inside a CRM40:21 Email and SMS integrations explained52:27 Pricing and white label opportunitiesSubscribe to our YouTube channel for more practical strategies and weekly sessions:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the reason your business isn’t growing isn’t your offer… but the fact that not enough people know you exist?In this session, Jemimah Ashleigh shares a powerful and practical framework for building visibility in a crowded online world. With thousands of posts going live every second, standing out isn’t about doing more—it’s about doing the right things consistently.From personal branding to PR, social media, and awards, you’ll learn how to position yourself as the go-to expert in your space and get seen by the right audience.Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• Why visibility—not skill—is often the biggest reason businesses struggle• The five key pillars of building a strong personal brand and profile• How to create a personal brand that attracts opportunities• Why your network directly impacts your success and growth• How to use social media effectively (without overcomplicating it)• Simple strategies to get free PR, media, and podcast features• How to leverage awards to build credibility and authority• What to focus on to become the “go-to” expert in your industryWhy It Matters:No matter how good you are at what you do, it won’t matter if people don’t know you exist.Visibility builds trust, credibility, and opportunity. It helps you attract better clients, get recognised in your industry, and grow your business faster.In a noisy online world, those who win are not always the best—they’re the most visible. Learning how to position yourself properly ensures your expertise doesn’t go unnoticed.Want more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineAbout the Speaker:Jemimah Ashleigh is an award-winning entrepreneur, international speaker, and founder of The Visibility Lab. She helps business owners build strong personal brands, gain media exposure, and become highly visible in their industries.With experience building multiple six-figure businesses and gaining extensive media coverage without paid PR, Jemimah specialises in helping entrepreneurs stand out and scale through strategic visibility.Timestamps:00:01 Why visibility is the real challenge in today’s crowded market01:30 Introduction to Jemimah and her journey from law enforcement to business06:28 How she accidentally built a powerful personal brand07:34 The five pillars of becoming highly visible08:10 Why personal branding matters more than your business brand12:58 How your network influences your success18:34 Social media strategy that actually works today25:51 How to get free PR and media exposure33:09 Why awards can fast-track your credibility39:09 Real results from visibility strategies in actionSubscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the reason people aren’t choosing you isn’t your skills or experience… but how clearly you communicate your value?In this session, Janeen Vosper shares how to build a magnetic personal brand that attracts the right clients, builds trust, and positions you as the go-to expert in your industry. Instead of focusing on what you do, Janeen reveals why your messaging must focus on why people should choose you—and how to make that crystal clear.You’ll discover how to stand out in a crowded market, overcome common fears around visibility, and build a brand that people remember, trust, and refer.Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• What a personal brand really is and how it shapes how people see you• The biggest mistake business owners make when talking about their services• Why benefits matter more than features in your messaging• How to define your unique selling proposition (USP)• The five key pillars: clarity, connection, community, consistency, and competitive edge• How storytelling builds trust and positions you as an expert• Why reviews and testimonials are your best marketing asset• How to use networking and visibility to grow your brandWhy It Matters:Many business owners talk about what they do instead of why it matters to their clients—and that’s where they lose attention.Your personal brand isn’t just your logo, colours, or website. It’s what people say about you when you’re not in the room.When you focus on communicating value, showing up consistently, and building real connections, you create a brand that attracts opportunities, referrals, and long-term clients.In today’s market, people don’t just buy services—they buy trust, clarity, and connection.About the Speaker:Janeen Vosper is a personal branding and authority coach, sales trainer, and professional speaker trainer with over 30 years of experience. She helps business owners and professionals build strong personal brands, communicate with confidence, and position themselves as industry experts.Janeen is also the author of Good Girls Do Sell and Being Unstoppable, and has worked with high-performing sales teams and entrepreneurs to improve visibility, messaging, and business growth.Timestamps:00:00 Why most people talk about features instead of benefits01:05 Introduction to the session and Janeen Vosper05:06 What a personal brand really is06:44 Common fears that stop people building their brand08:14 Why being visible builds trust and credibility11:42 The five pillars of a strong personal brand12:12 Why clarity and goal setting matter in branding16:32 Understanding your customer and communicating value17:44 Defining your unique selling proposition (USP)20:01 Using testimonials to shape your messaging21:16 How connection and storytelling build trustWant more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if your headshot is the reason people click on your profile… or scroll straight past you?In this session, headshot specialist Brad Delaney breaks down why your profile photo is one of the most important marketing assets you have—and how to make sure it positions you as confident, capable, and professional.Brad shares practical techniques you can use instantly to look better in photos, along with insights into what your headshot should (and shouldn’t) communicate. Whether you're updating LinkedIn, your website, or social media, this session will change how you think about being on camera.What You’ll Learn:• What a true headshot is (and how it differs from branding photos)• Why your headshot should focus on competence, not personality• The real purpose of a headshot in business and marketing• The “Level Method” for looking better in every photo• How to position your face for a sharper jawline instantly• How your eyes and expression impact how people perceive you• How to find your ideal smile for different platforms• What to look for when choosing a professional photographerWhy It Matters:Your headshot is often the first impression people have of you online. Before they read your bio, visit your website, or contact you—they see your face.A poor-quality or poorly executed photo can reduce trust and credibility instantly. On the other hand, a strong, professional headshot can position you as confident, capable, and worth engaging with.Understanding how to present yourself visually isn’t about vanity—it’s about making sure your image supports your expertise and attracts the right opportunities.Want more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnlineAbout the Speaker:Brad Delaney is a specialist headshot photographer based on the Gold Coast and Brisbane. Known as “The Headshot Guy,” he helps professionals and business owners create powerful, high-impact images that enhance their personal brand and online presence.With years of experience and a unique coaching-based approach, Brad teaches clients how to be photogenic and consistently look confident on camera.Timestamps:00:00 Why your headshot matters more than your personality01:36 Introduction to Brad and his journey into photography06:17 Why niching into headshots changed his business10:07 What a headshot actually is (and what it isn’t)13:33 The real purpose of a professional headshot18:15 Why personality shouldn’t be the focus of your image24:20 How expression shapes how people perceive you32:16 The “Level Method” for looking great in photos40:16 How to use your eyes, mouth, and posture effectively46:53 Choosing the right photographer and setup55:31 Practical tips for clothing, lighting, and preparationSubscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if AI could save you hours every week, automate repetitive tasks, and help you create marketing, systems, and strategies faster than ever before?In this session, AI and digital strategy expert Kate VanderVoort explains how business owners can move beyond basic AI use and start applying it across their entire organisation. From marketing and content creation to HR, analytics, and process improvement, Kate reveals practical ways AI can dramatically increase productivity.You’ll learn how tools like ChatGPT and other AI platforms can help you analyse data, generate content, build strategies, and even create custom AI assistants tailored specifically to your business.Whether you’re new to AI or already experimenting with it, this session will show you how to use AI strategically rather than just as a novelty tool.Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• The four levels of AI and where current tools like ChatGPT fit• Why AI adoption is accelerating faster than any technology before it• 10 practical ways businesses can use AI to improve productivity• How better prompting dramatically improves AI results• How to use AI for marketing, content creation, and analytics• The power of Custom GPTs and AI assistants for business workflows• Why businesses should embed AI internally before customer-facing AI tools• The biggest mistakes people make when using AI in businessWhy It Matters:AI is rapidly transforming how businesses operate. Tasks that once took days — like writing strategies, analysing data, or generating marketing content — can now be completed in minutes.But many business owners are only scratching the surface by using AI for simple tasks like writing blog posts or social media captions.By integrating AI into business systems, workflows, and decision-making processes, entrepreneurs can dramatically increase productivity, reduce manual workload, and focus more time on high-value work.Understanding how to use AI effectively today can give businesses a significant competitive advantage as the technology continues to evolve.About the Speaker:Kate VanderVoort is the founder of Social Mediology and a leading expert in social media strategy, digital communities, and AI integration for businesses. She works with organisations to help them leverage emerging technologies to improve marketing, productivity, and customer engagement.Kate is a sought-after speaker, trainer, and consultant who has worked with businesses across multiple industries. She is also recognised as a Community Digital Champion by the Queensland Government and was one of the global trainers involved in Facebook’s Community Manager certification program.High-Level Timestamps:00:00 Introduction and Kate’s background in digital marketing and AI03:58 Why AI is changing business faster than previous technologies07:26 The history of AI and how generative AI changed everything12:08 The four levels of artificial intelligence explained14:16 How businesses should start adopting AI safely18:07 10 powerful ways AI can be used in organisations24:10 Important principles for using AI responsibly in business28:13 Using AI to build marketing strategies and workflows36:18 How Custom GPTs can create AI assistants for your business47:26 Improving blog writing and content creation using AIWant more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if one simple marketing strategy could generate months of content, build authority, and attract new opportunities for your business?In this session, podcast strategist Darren Saul joins the Business Owners Smashing It Online community to reveal how podcasting can become one of the most powerful tools in your marketing strategy.Darren shares how he started podcasting as an experiment to promote his businesses — and how it quickly turned into a powerful platform for brand visibility, networking, collaboration, and content creation.Whether you want to start your own podcast or simply appear as a guest on other shows, this conversation breaks down the practical steps, tools, and strategies you can use to turn podcast conversations into valuable marketing content.Subscribe to our YouTube channel for more marketing tips and weekly training:https://www.youtube.com/@BusinessOwnersSmashingItOnlineWhat You’ll Learn:• Why podcasting is becoming one of the most powerful marketing tools today• The hidden content creation advantage of running a podcast• How podcast episodes can be repurposed into dozens of social media posts• The basic equipment needed to start a podcast on a small budget• How to turn podcast conversations into video, audio, and written content• The best platforms to host and distribute your podcast• Why guest podcast appearances can be just as powerful as hosting your own show• How podcasting builds authority and thought leadership in your industryWhy It Matters:Many businesses struggle to create consistent marketing content. Podcasting solves this problem by generating long-form conversations that can easily be repurposed into multiple pieces of content.One podcast episode can become YouTube videos, short clips for social media, blog posts, newsletters, and promotional content.When done consistently, podcasting helps build trust with your audience, establish your expertise, and create valuable connections with other professionals in your industry.About the Speaker:Darren Saul is a podcast strategist and the host of the podcast Playing with Perspective by Suspended Animation. He helps entrepreneurs and professionals use podcasting to build authority, create marketing content, and grow their personal brands.With hundreds of podcast episodes recorded, Darren has helped many business owners discover how podcasting can open doors to collaborations, speaking opportunities, and long-term marketing success.Timestamps:00:00 Introduction and Darren’s journey into podcasting03:21 Why podcasting became a powerful marketing tool05:01 The two biggest benefits of podcasting for businesses07:26 Turning podcast episodes into powerful marketing content11:10 The basic equipment needed to start a podcast16:55 Where to host and distribute your podcast23:31 Using AI tools to turn podcasts into social media clips30:22 How to find podcast guests and collaborations35:02 Sponsorships and ways to monetise a podcast36:11 Ideal podcast length and episode structureWant more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the reason your marketing isn’t working isn’t the platform, the ads, or the strategy… but something far simpler?In this session, digital marketing coach Nik Cree explains why most businesses struggle with online marketing — and the one critical concept that many entrepreneurs overlook. Instead of chasing the next “silver bullet” strategy, Nik shows how successful marketing actually comes from combining multiple activities that work together.You’ll learn how to create a simple marketing system using a practical framework called the Marketing Wheel, helping you focus on the right activities, measure what works, and build consistent visibility for your business online.If you’ve ever wondered which marketing strategy actually works — Facebook, Google, email, YouTube, networking, referrals — this session will help you understand how they fit together and how to prioritise the right ones for your business.What You’ll Learn:• Why there is no single “best” digital marketing strategy• The real reason many Facebook or Google ad campaigns fail• Why modern marketing requires multiple touchpoints with customers• How the “Marketing Wheel” framework helps prioritise your marketing activities• How to identify the eight marketing strategies working in your business• How to evaluate which strategies deserve more attention• A simple 90-day process to improve your marketing results• Why visibility is more important than constant self-promotionWhy It Matters:Many business owners jump from one marketing tactic to another — trying Facebook ads, Google ads, social media, or email campaigns — without giving any strategy enough time to work.The reality is that marketing success rarely comes from a single tactic. Instead, it comes from a combination of activities working together to create visibility, familiarity, and trust.By identifying the right mix of marketing channels and improving them one at a time, businesses can build a sustainable system that consistently attracts new leads and opportunities.About the Speaker:Nik Cree is a digital marketing coach and the host of the Business Owners Smashing It Online community. He helps small business owners simplify online marketing using practical tools, automation, and clear strategies that generate real-world results without overwhelming complexity.Through live training sessions, workshops, and coaching, Nik supports entrepreneurs in building marketing systems that increase visibility and help their businesses grow online.Timestamps:00:00 Introduction and overview of the session01:26 The biggest digital marketing mistake most businesses make02:25 Brainstorming common marketing strategies and channels09:15 Why there is no “silver bullet” marketing strategy13:07 Why marketing strategies don’t work in isolation14:14 The importance of multiple marketing touchpoints17:43 How much time Nik actually spends on marketing each week25:07 The Marketing Wheel framework explained38:17 How to choose the right marketing strategy to focus on49:56 Creating a simple 90-day marketing action planWant more practical online marketing strategies?Subscribe to the channel here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What if the best paid advertising platform right now isn’t Facebook or Instagram—but YouTube?In this session, YouTube advertising specialist Ben Jones reveals why YouTube ads remain one of the most underutilised opportunities for business owners who want to generate high-quality leads and consistent sales.While many advertisers compete heavily on Facebook and other platforms, YouTube still offers incredibly precise targeting options and less competition. Ben walks through how to reach people who are actively researching products, visiting competitor websites, and ready to buy—helping you attract higher-quality prospects and stronger conversions.If you’ve ever wondered whether YouTube ads could work for your business, this session breaks down the strategy, targeting methods, and campaign structure needed to get results.What You’ll Learn:• Why YouTube ads are becoming one of the most powerful paid traffic platforms• How “credit card out” targeting helps reach people ready to buy• The key differences between Facebook ads and YouTube ads• How to ethically capture traffic from competitor websites and channels• The most profitable YouTube targeting strategies for cold and warm audiences• How to structure YouTube ad campaigns for better return on ad spend• Simple video ad frameworks that convert viewers into leads and customers• How AI tools can help create YouTube ad scripts quicklyWhy It Matters:Many businesses rely heavily on Facebook advertising, but increasing competition and reduced targeting options have made it harder to generate quality leads.YouTube offers a powerful alternative with detailed targeting based on search behaviour, website visits, purchase intent, and audience interests. This allows businesses to reach potential customers at the exact moment they are researching solutions or ready to make a purchase.For business owners looking to scale their marketing, YouTube ads provide a valuable opportunity to attract highly targeted traffic before the platform becomes overcrowded like other advertising channels.About the Speaker:Ben Jones is the founder of Titan Marketer and a specialist in YouTube advertising strategy. He helps businesses generate leads and scale revenue using highly targeted YouTube ad campaigns. Ben has worked with companies across multiple industries, helping them reach new audiences, improve targeting, and generate millions of dollars in revenue through YouTube advertising.Timestamps:00:00 Introduction to YouTube advertising01:32 Ben’s background and journey into YouTube ads03:28 Why YouTube ads are an underused opportunity05:00 How YouTube helped recover after losing Facebook ad accounts06:17 Why the smart money is moving to YouTube advertising08:02 Understanding the adoption curve of marketing platforms09:23 How YouTube ads are charged and why they work11:16 The goal of paid traffic: quality leads and sales12:00 How Google data enables powerful ad targeting16:24 Using targeting to reach buyers ready to purchase17:11 The eight types of YouTube ad targeting19:45 The most profitable YouTube targeting strategies24:33 How to ethically capture competitor traffic30:03 Targeting competitor websites and platforms31:25 Running ads on competitor YouTube channels and videos34:37 Creating simple but effective YouTube ads37:06 The four-part YouTube ad structure that converts39:03 Short-form vs long-form YouTube ad formats41:40 Using AI tools to create ad scripts quickly43:00 What’s new in YouTube ads and demand generation campaigns46:13 Recap of key strategies for profitable YouTube ads47:10 Audience Q&A and resources shared by Ben Jones

What if the fastest way to grow your business isn’t another course, strategy, or marketing hack, but the right room of people?In this session, Kingsley Colley joins the Business Owners Smashing It Online community to break down the real power of mastermind groups and how entrepreneurs can use them to accelerate business growth.Instead of learning only from a single coach, mastermind groups allow business owners to gain insights from multiple perspectives across different industries. This creates breakthroughs, fresh ideas, and powerful accountability that traditional coaching often cannot match.You’ll discover how masterminds work, how to structure them, and why they are one of the most powerful tools for entrepreneurs who want to scale their business while building meaningful connections with other business owners.Whether you want to start your own mastermind, join one, or simply understand how they fit into a modern business model, this conversation is packed with insights.What You'll Learn:• What a mastermind group really is and how it works• The difference between mastermind groups and traditional group coaching• Why diverse industries inside a mastermind create better ideas• How to qualify the right people for a mastermind group• The biggest mistakes people make when running masterminds• Why facilitators often gain the most value from masterminds• How mastermind groups can fit into your overall business modelWhy This Matters:Many entrepreneurs try to solve every problem alone. But the most successful business owners surround themselves with people who challenge their thinking and share different experiences.Mastermind groups create a space where members collaborate, support each other, and unlock ideas they would never discover on their own.When structured correctly, a mastermind becomes more than a meeting. It becomes a powerful environment for innovation, accountability, and growth.About the Speaker:Kingsley Colley is a business mentor and mastermind facilitator who helps entrepreneurs grow stronger businesses through collaboration, strategy, and structured peer support.With years of experience leading mastermind groups and working with business owners from different industries, Kingsley specializes in helping entrepreneurs unlock the collective intelligence inside a group environment.Timestamps00:00 Introduction04:32 What a mastermind group really is09:40 Mastermind vs group coaching15:55 Why diverse industries create better ideas22:10 Structuring a powerful mastermind group28:44 Creating the right container and qualifications37:49 Why masterminds meet people where they are42:00 Mistakes to avoid when running a mastermind47:56 Qualifying members and managing expectations53:08 How masterminds fit into a business model57:48 The hidden benefit facilitators receive

Feeling like your marketing sounds too salesy or that people tune out when you talk about your business?Many business owners struggle to communicate what they do in a way that truly connects with people. Facts, features, and pitches rarely build trust on their own. What actually creates connection, trust, and engagement is storytelling.In this Business Owners Smashing It Online session, author, storyteller, and visual creator Kyle Spyrides shares how business owners can clarify their story, connect with audiences faster, and use storytelling in video, marketing, and conversations to build deeper relationships and attract opportunities.Kyle explains how your personal experiences, purpose, and message can become powerful tools for connection when shared the right way. From visual storytelling and video to listening skills and human connection, this session reveals how stories help businesses stand out in a crowded digital world.What You’ll Learn:Why purpose is the foundation of every powerful storyHow visual storytelling and video can build familiarity and trustWhy people connect with stories more than facts or marketing pitchesThe importance of unlearning limiting beliefs before telling your storyThe storytelling cycle: unlearn, learn, repeat, and reviseHow becoming an “edutainer” (educator + entertainer) keeps audiences engagedHow to use current headlines and trends to introduce your messageWhy connection is the real goal of storytelling in businessHow listening to other people’s stories builds stronger relationshipsWhy storytelling is about creating relatable moments like “that’s just like me”How curiosity and thoughtful questions help people open upHow storytelling can be used in marketing, sales, photography, and videoWhy both online content and face-to-face conversations still matter in modern businessWhy It Matters:In today’s world, business owners have access to more marketing tools, platforms, and AI technology than ever before. But tools alone don’t create connection.Stories do.When people feel understood and see their own experiences reflected in your story, trust forms naturally. That trust leads to stronger relationships, better conversations, and more opportunities for your business.By learning how to clarify your purpose, communicate your story, and truly listen to others, you create a powerful way to connect with your audience both online and offline.About The Speaker:Kyle Spyrides is a bestselling author, storyteller, photographer, and videographer based in Western Australia. His memoir “Decide Your Destiny” became an international bestseller and explores the personal experiences and life lessons that shaped his journey.With a background in sales, marketing, and creative storytelling, Kyle helps individuals and business owners uncover their purpose, connect with their inner calling, and communicate their stories more powerfully through both visual media and authentic conversation.00:00 Why purpose is the starting point for your story00:56 Introduction to the Business Owners Smashing It Online podcast03:34 Clarifying your visual story and purpose05:23 How personal experiences shape your message07:22 Identifying challenges in business and life10:25 Discovering deeper meaning through storytelling13:04 Why purpose drives commitment and action14:09 How video can build recognition and connection16:20 Creating connection through relatable stories17:37 The storytelling cycle: unlearn, learn, repeat, revise19:49 Becoming an “edutainer” online22:29 Using headlines and trends to introduce your message24:43 Why connection is the goal of storytelling28:41 The importance of listening before telling your story31:42 How active listening builds authenticity34:22 Face-to-face connections and traditional outreach38:05 Why direct mail and handwritten notes can still work42:38 Extracting authentic stories from others

Feeling overwhelmed by all the online tools, apps, and platforms you’re “supposed” to use to grow your business?Many business owners think success online requires complex tech, expensive software, or advanced digital skills. In reality, most businesses struggle because they’re missing a handful of simple foundational systems that consistently attract leads, build trust, and generate clients.In this Business Owners Smashing It Online session, Nik Cree breaks down the 12 non-negotiable tools and strategies every business needs to succeed online — from content creation and email capture to CRM systems, reviews, and traffic strategies.These aren’t complicated or expensive tools. They’re practical systems that help your marketing work together so your business keeps growing even when you’re not constantly posting or chasing leads.What You’ll Learn:Why starting with video makes content creation dramatically easierHow to turn one video into blog posts, social media content, emails, and lead magnetsWhy AI works best for editing content — not writing it from scratchHow to develop a unique offer that separates you from competitorsWhy every business needs an email capture system on their websiteHow email marketing keeps you visible even if people don’t open your emailsWhy third-party proof like reviews, testimonials, and awards builds instant credibilityHow storytelling helps customers emotionally connect with your businessThe ABT storytelling framework that makes marketing messages more engagingWhy consistency beats perfection when creating contentWhy a CRM is the lifeblood of your businessHow Google Business Profile helps you appear on page one of search resultsThe role of traffic strategies in bringing people to your websiteWhy It Matters:Many businesses try to grow online by chasing tactics — new platforms, new tools, or the latest marketing trends. But without the core systems in place, those tactics rarely produce consistent results.This session shows how to build the foundational systems that make online marketing work long term. When your content, email list, CRM, reviews, and traffic strategies work together, your business becomes easier to find, easier to trust, and easier to buy from.About The Speaker:Nik Cree is the host of Business Owners Smashing It Online and the founder of SmashGo. With more than 30 years of experience in technology, web development, and digital marketing, Nik helps small business owners simplify the online world and use practical systems that generate leads, visibility, and growth without needing to be highly technical.Timestamps:00:00 Why AI should edit your content, not write it03:46 Nik Cree’s background in automation and online marketing07:10 Turning video content into blogs, social posts, emails, and lead magnets13:23 Repurposing one video into multiple marketing assets16:01 Using AI to generate content ideas quickly22:22 Why every business needs a unique offer28:23 The importance of capturing email addresses32:36 Why email marketing still works36:41 Third-party proof: reviews, testimonials, and case studies40:34 Why storytelling sells better than facts43:13 Copywriting and the 16-word sales letter framework47:19 The ABT storytelling formula (And, But, Therefore)49:04 Building a consistent content strategy57:05 Why a CRM is essential for business growth59:00 Traffic strategies and getting visitors to your website

Feeling overwhelmed by all the online tools, apps, and platforms you’re “supposed” to use to grow your business?Many business owners think success online requires complex tech, expensive software, or advanced digital skills. In reality, most businesses struggle because they’re missing a handful of simple foundational systems that consistently attract leads, build trust, and generate clients.In this Business Owners Smashing It Online session, Nik Cree breaks down the 12 non-negotiable tools and strategies every business needs to succeed online — from content creation and email capture to CRM systems, reviews, and traffic strategies.These aren’t complicated or expensive tools. They’re practical systems that help your marketing work together so your business keeps growing even when you’re not constantly posting or chasing leads.What You’ll Learn:Why starting with video makes content creation dramatically easierHow to turn one video into blog posts, social media content, emails, and lead magnetsWhy AI works best for editing content — not writing it from scratchHow to develop a unique offer that separates you from competitorsWhy every business needs an email capture system on their websiteHow email marketing keeps you visible even if people don’t open your emailsWhy third-party proof like reviews, testimonials, and awards builds instant credibilityHow storytelling helps customers emotionally connect with your businessThe ABT storytelling framework that makes marketing messages more engagingWhy consistency beats perfection when creating contentWhy a CRM is the lifeblood of your businessHow Google Business Profile helps you appear on page one of search resultsThe role of traffic strategies in bringing people to your websiteWhy It Matters:Many businesses try to grow online by chasing tactics — new platforms, new tools, or the latest marketing trends. But without the core systems in place, those tactics rarely produce consistent results.This session shows how to build the foundational systems that make online marketing work long term. When your content, email list, CRM, reviews, and traffic strategies work together, your business becomes easier to find, easier to trust, and easier to buy from.About The Speaker:Nik Cree is the host of Business Owners Smashing It Online and the founder of SmashGo. With more than 30 years of experience in technology, web development, and digital marketing, Nik helps small business owners simplify the online world and use practical systems that generate leads, visibility, and growth without needing to be highly technical.Timestamps:00:00 Why AI should edit your content, not write it03:46 Nik Cree’s background in automation and online marketing07:10 Turning video content into blogs, social posts, emails, and lead magnets13:23 Repurposing one video into multiple marketing assets16:01 Using AI to generate content ideas quickly22:22 Why every business needs a unique offer28:23 The importance of capturing email addresses32:36 Why email marketing still works36:41 Third-party proof: reviews, testimonials, and case studies40:34 Why storytelling sells better than facts43:13 Copywriting and the 16-word sales letter framework47:19 The ABT storytelling formula (And, But, Therefore)49:04 Building a consistent content strategy57:05 Why a CRM is essential for business growth59:00 Traffic strategies and getting visitors to your website

Getting invited onto podcasts but not seeing clients, collaborations, or revenue from it?Or wondering how some people turn podcast guest appearances into serious business growth?In this Business Owners Smashing It Online session, Steve Brossman explains how to craft a bankable story that builds rapport and revenue — and how to leverage podcasting (being a guest on podcasts) as a powerful marketing channel.Instead of simply sharing your story and hoping something happens, Steve reveals a strategic framework that helps position you as the prize, create powerful relationships with hosts and audiences, and turn podcast appearances into real opportunities for partnerships, referrals, and clients.What You’ll Learn:How to create a “bankable story” that builds both rapport and revenueWhy starting with the audience’s pain is more powerful than telling your life storyThe Just Like Me (JLM) effect that instantly connects with listenersHow to structure your story with the AHA framework (Authentic, Helpful, Actionable)Why most podcast guests fail to generate leads or opportunitiesThe importance of the pre-chat call with podcast hostsHow to excite the host so they promote you properlyWhy you should aim to be the prize — not the professorThe three relationships every successful podcast guest must manageThe DNQC conversation formula for persuasive storytellingHow podcast guesting can lead to collaborations, partnerships, and speaking opportunitiesWhere to find podcasts that are actively looking for guestsWhy It Matters:Many entrepreneurs treat podcast guesting as a visibility tactic — but visibility alone rarely creates revenue.When you understand how to structure your story, engage the host, and build connection with the audience, podcast appearances become a strategic growth tool. Instead of hoping listeners follow a link, you create relationships, collaborations, and partnerships that can generate significant business opportunities over time.About The Speaker:Steve Brossman is a nine-time Amazon bestselling author, marketing strategist, and media expert with more than two decades of experience in television and video production. Today he helps entrepreneurs become highly sought-after podcast guests by using storytelling, authority positioning, and strategic podcast guesting to grow their businesses.Timestamps:00:00 Why storytelling should generate revenue, not just rapport02:18 Meet Steve Brossman and the concept of PodGuesting04:13 What makes a “bankable story”07:00 Starting your story with the audience’s pain10:16 The Just Like Me (JLM) effect explained11:31 Using your bankable story across marketing and networking12:24 The podcast guesting blueprint for business growth15:00 Why you must excite the host before recording17:17 Be the prize, not the professor18:47 The three relationships inside every podcast interview22:34 The DNQC conversation formula (Data, Narrative, Quantify, Confirm)25:18 How podcast guesting can generate real business opportunities33:02 Where to find podcasts that need guests45:32 Common mistakes podcast guests make55:09 How long you should speak when answering questions

Spending too long trying to make marketing graphics that still don’t look quite right?Or opening Canva with good intentions… and then disappearing down the design rabbit hole?In this Business Owners Smashing It Online session, Canva expert Jenny Moutou shares practical tips, shortcuts, and lesser-known tools that help you create better marketing graphics faster — even if you’re not a designer.From infographics and templates to AI-powered tools, QR codes, charts, and quick social media assets, Jenny walks through simple ways small business owners can use Canva to create professional-looking marketing without wasting hours experimenting.What You’ll Learn:Why infographics are one of the most downloaded and shared content formatsHow Canva templates remove the “blank page” problem instantlySimple ways to use icons and elements to create quick marketing visualsHow to combine shapes, icons, and grouping to build infographic layoutsUsing Canva Docs and Magic Write to generate content ideas quicklyHow to overlay product images onto templates for social media postsWhy locking background elements saves time when designingHow the Canva Enhancer tool improves photo quality instantlyUsing AI image tools to generate custom visualsHow OpenRep can create captions and hashtags for social mediaCreating charts and interactive visuals for presentations and reportsHow to generate QR codes for events, livestreams, or booking linksWhy It Matters:Most small business owners know Canva exists, but few use it efficiently. Instead, they spend too much time experimenting, searching for graphics, or trying to design things from scratch.This session shows how to work smarter inside Canva — using templates, AI tools, and simple design techniques to create professional marketing assets quickly, consistently, and without needing graphic design skills.About The Speaker:Jenny Moutou is a Canva specialist and the creator of Canva Mastery for Business. She helps entrepreneurs and small business owners simplify their marketing by teaching them how to use Canva’s tools, templates, and automation features to create professional graphics quickly and confidently.Timestamps:00:00 Why infographics and checklists work so well in marketing01:35 Meet Canva expert Jenny Moutou02:56 Canva homepage walkthrough and where to start03:31 Exploring Canva templates and new design options05:28 Using video templates for YouTube and social media06:57 Searching the massive Canva photo library09:12 Creating infographics quickly using icons15:25 Using Canva Docs and Magic Write for quick content29:17 Adding your own product images onto templates31:48 Enhancing images using the Canva Enhancer tool48:19 Generating captions and hashtags with OpenRep52:08 Creating charts and interactive visual data1:02:32 Generating QR codes for links, events, or livestreams

If video feels like a choice between “quick and a bit rough” or “expensive and fancy”… this session clears that right up. Craig Leith (pro filmmaker + visual storyteller) breaks down when your phone is the perfect tool, when pro production actually makes sense, and the simple tweaks that instantly lift your videos without turning you into a full-time editor.What You’ll Learn:When phone video is the best choice (authentic, fast, social-friendly, on-the-spot moments)When pro video is worth it (clear messaging, multi-cam interviews, events, courses, brand consistency)The real reason “good audio beats good video” (and what happens when you skip a mic)Why shooting landscape gives you more repurposing options than portraitHow to stabilise your phone footage without fancy gear (and what to do if you’ve got gear)The 7 most common DIY video mistakes (and how to avoid them)How to use B-roll + voice properly without sounding like a corporate adWhy Craig doesn’t recommend AI avatars for most businesses (and what to do instead)What a “sting” is and how it makes your content look more professional in secondsWhy It Matters:Video doesn’t need to be perfect to work… but it does need to be watchable, listenable, and clear. If your audio is messy, the message gets lost. If your framing makes repurposing hard, you’ll waste time re-editing (or you’ll stop posting). This session helps you choose the right tool for the job, avoid the rookie mistakes, and create videos that actually support sales — not just views.About the Speaker:Craig Leith is a Gold Coast-based filmmaker and visual storyteller who helps small businesses create video that generates sales. He combines professional production experience (events, multi-cam shoots, courses) with practical advice for business owners who want great results using what they’ve already got — including the phone in their pocket.Timestamps:00:00 Phone video for “in the moment” content01:19 Session overview: phone vs professional video06:35 What a “sting” is (and why it lifts your brand fast)08:52 Best use cases for filming with your phone09:41 When pro video is worth paying for13:02 The 7 biggest DIY video mistakes13:23 Portrait vs landscape (repurposing explained clearly)18:10 Why you should use a microphone (audio - video)22:46 Real example: mic distance + background noise test27:19 Stability hacks (no tripod needed)28:54 Pro video examples: website promos, events, courses40:19 Q&A: avatars, voiceovers, and getting comfortable on camera56:30 Mic recommendations (RØDE Wireless Go + budget options)01:00:16 Door prize: sting giveaway + winner

This workshop shows you how Google actually displays results (and how people behave when they search), then walks you through simple, practical ways to get more of “you” showing up on page one without touching technical SEO.https://ezyurl.co/bosioWhat You’ll Learn:How to benchmark your current Google presence using a simple “name search” testWhy your personal name often matters more than your business nameWhat Google shows before your website (ads, maps, snippets, “people also ask”)How to use Google Business Profile updates to appear more often in searchHow Google Images can drive clicks (and why image alt text matters)Which profiles and platforms can boost your visibility quickly (social profiles, About.me, SlideShare, podcast directories, event platforms)Why podcasts are a fast track to visibility (because the host promotes you)How to make your details consistent so Google connects the dots (name, phone, address formatting)How paid ads and organic presence work together in real lifeWhy It Matters:People don’t just click your website anymore. They scan results, judge credibility in seconds, and decide whether you’re “real” based on what shows up around you. When your name search is packed with profiles, interviews, events, images, and trusted third-party mentions, you look established before you even speak to someone. That trust turns into more enquiries.https://ezyurl.co/bosioAbout the Speaker:Nik Cree is the host of Business Owners Smashing It Online and the founder of SmashGo. He helps small business owners get found online and build simple systems that keep leads and follow-up moving, without getting stuck in the weeds of complicated tech.Timestamps:00:00 Why Google gives answers without sending traffic01:05 Session overview: unconventional ways to be found03:00 Workshop exercise: search your name and your business05:08 Counting your listings and what it tells you09:32 Why your personal name is a visibility asset12:17 How Google results are laid out (ads, “people also ask”, maps, organic)17:22 Using “people also ask” and snippets to understand intent19:42 Google Business Profile and weekly updates27:14 Why social profiles often dominate the top results32:17 Google Images as an overlooked traffic source39:08 Video results and why Facebook/YouTube matter41:43 The easiest “extra listings” to add (About.me and other profiles)45:10 Finding podcast guest opportunities and getting promoted by others53:12 SlideShare and repurposing presentations for visibility57:56 What to track and how to measure improvement over time01:09:19 Prize draw and next stepsWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm – 7:30pm AESTRegister here: SmashGo.co/Bosio

If your marketing isn’t converting, it’s not a traffic problem — it’s a message problem. In this high-impact session, Steve Plummer reveals how to write copy that grabs attention, builds emotional connection, and drives real sales in 2024.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:The key marketing principle that removes friction and boosts conversionsWhy most businesses market from the wrong level (and how to go deeper)How to uncover your market’s unspoken desiresThe power of novelty — and how to use it to stand outThe headline framework used in the top 100 performing ads of all timeHow to instantly improve your headlines using free analyser tools11 simple content sources you’re probably overlookingA smart AI shortcut to extract powerful messaging from testimonialsThe mindset shift you need when campaigns don’t workWhy It Matters:In a world of endless scroll and shrinking attention spans, average copy gets ignored. If you don’t hook people at “hello,” nothing else matters. Great copy isn’t about sounding clever — it’s about clarity, connection, psychology, and positioning. When you understand how buyers think and what truly motivates them, your marketing becomes magnetic instead of mediocre.About The Speaker:Steve Plummer is a direct response copywriter with over a decade of experience writing for more than 60 industries. A former deputy high school principal turned professional writer, Steve specialises in high-converting messaging, sales copy, and email marketing. He’s also the author of The Influential Marketer, a practical daily guide to better marketing thinking.Timestamps:00:00 Why words change lives (and businesses)08:45 The cognitive ease principle — remove friction or lose sales15:00 Most businesses market from the surface level19:10 Uncovering your market’s unspoken desires22:40 Why novelty drives attention29:00 The “you had me at hello” headline principle33:00 The top 100 headline power words40:00 11 universal content connectors48:30 AI shortcut for deeper market insight55:00 The rule number six mindset shiftWant weekly tips that help grow your business?Join us live every Tuesday 6pm – 7:30pm AESTRegister here: https://ezyurl.co/bosio

If you’re brilliant at what you do but struggling to stand out, attract the right opportunities, or confidently talk about your value… this session is for you. In this powerful masterclass, Angela De Palmer breaks down how to build a strong personal brand and digital footprint so you can achieve your goals with clarity, confidence, and credibility.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:What personal branding really is (and what it’s not)The difference between a business brand and a personal brandThe 7 foundational elements of building a powerful personal brandHow to define your vision, purpose, values, and legacyWhy niching and message-to-market match are criticalHow to unlock emotional connection through storytellingThe importance of owning your digital footprint (not relying on social media platforms)How testimonials and reviews fast-track trustPractical tools for goal achievement and clarity (SMART & GROW models)How to position yourself as the go-to expert in your fieldWhy It Matters:In a crowded, competitive marketplace, people don’t just buy products or services — they buy people they know, like, and trust. If you don’t intentionally shape your personal brand, the market will do it for you. A strong digital footprint builds credibility, accelerates trust, attracts opportunities, and future-proofs your career or business — especially in a world of pivots, AI, and constant change.About The Speaker:Angela De Palmer is a Personal Brand Strategist, Business Coach, Speaker, and Founder of Vision Accountable and She Simply Impacts. With over two decades in business and 16+ ventures launched, Angela specialises in helping entrepreneurs, leaders, and professionals clarify their identity, articulate their value, and leverage their personal brand to create transformational business results.Timestamps:00:00 What personal branding really means03:45 Why personal branding matters more than ever08:50 Reinvention, pivots, and adaptability in business15:40 Defining your goals before building your brand23:10 Vision, purpose, values, and legacy work36:20 Strengths, uniqueness, and lived experience45:10 Niching and message-to-market clarity57:00 Storytelling and emotional connection01:08:00 Building your digital footprint and assets01:20:00 Practical tools, platforms, and brand implementationWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

If you’ve ever thrown money at ads and then stared at the results like, “Cool… so what did I just pay for?”, this session is for you. Jess Ricketts from JR Digital breaks down the real-world differences between Google Ads and Facebook (Meta) Ads — and more importantly, how to pick the right one based on how your customers actually buy.What You’ll Learn:The core difference between “high intent” leads (Google) and “discovery” leads (Facebook/Instagram)When Google Search Ads make sense, and when they’ll chew your budget for funHow Meta Ads targeting works (and why it’s changing thanks to privacy + AI)Practical examples of what to advertise on each platform (services, events, ecommerce, niche industries)What ad fatigue is, how to spot it, and when to refresh your creativesThe one question that tells you which platform you should prioritise: “How did you hear about us?”Why It Matters:Most small businesses don’t have an ad problem — they have a clarity and follow-up problem. Jess shows you how to match the platform to buyer behaviour, set realistic expectations around costs and conversions, and make sure your website + tracking + enquiry handling are ready before you spend a cent. Because the best ad in the world can’t save a slow website and a forgotten follow-up.About the Speaker:Jessica Ricketts is the founder of JR Digital, a paid advertising agency specialising in Google Ads and Meta Ads for service-based businesses and ecommerce. She also helps businesses set up campaigns with training and mentoring so they can confidently manage ads in-house.Timestamps:00:00 – What Google Search Ads are (and why intent matters)01:05 – Meet Jess Ricketts and what JR Digital does07:05 – Google Ads vs SEO (and why paid can outrank organic)10:20 – Google targeting basics: location, demographics, devices, keywords13:10 – Keyword research using Google Keyword Planner15:37 – Google ad types: Search, Display, YouTube, Shopping19:32 – Meta Ads basics: where they show and how you pay23:01 – Meta targeting: interests, behaviours, custom audiences, lookalikes26:30 – Meta ad formats and why creative matters31:41 – Key differences: intent, cost, targeting, creative, ad fatigue37:11 – Case studies: niche service on Google, event promo on Meta, allied health using both40:57 – How to choose the right platform using real enquiry data42:42 – Website, tracking, and follow-up: the things that make ads work45:32 – Optimisation timing: why constant tinkering wrecks resultsWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

Most business owners are working hard to grow… while leaving serious money on the table.Grants often feel confusing, competitive, or “too hard” — so they get ignored. But what if grants weren’t random luck… and were actually a strategic growth lever you could plan for?In this Business Owners Smashing It Online session, Kim Yabsley breaks down how to use government grants as a deliberate business growth strategy — not a desperate last-minute cash grab.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:The real success rate of grants (and what that actually means for you)Why most businesses lose grants before they even applyThe 5 main types of grants available in AustraliaHow to “stack” grants strategically to accelerate growthWhat governments are really looking for in applicationsHow to align your business goals with funding prioritiesCommon mistakes that instantly reduce your chancesWhy preparation and positioning matter more than passionHow grants can fund wages, marketing, innovation, and expansionWhen grants are a smart move — and when they’re notWhy It Matters:Grants aren’t about free money. They’re about strategic growth.When used properly, grants can help you hire staff, build new products, expand into new markets, automate systems, and scale faster than you could using revenue alone.But without alignment, preparation, and persistence, most business owners either miss out or give up too early.This session reframes grants from a gamble into a long-term business strategy — and that mindset shift can unlock serious opportunity.About The Speaker:Kim Yabsley is the founder of Growology and a professional grant strategist who has helped secure millions of dollars in funding for Australian businesses. With a near 50% success rate, Kim specialises in helping businesses use grants as a structured, scalable growth strategy rather than a one-off funding attempt.Timestamps:00:00 Why grants are an underused growth strategy03:36 How Kim used stacked grants to scale from $250K to $2M08:05 Understanding different grant types and funding levels11:00 The real grant success rate (and what to expect)14:43 Research, innovation, commercialization, and expansion funding18:18 How to position your business to win grants21:42 The importance of preparation and documentation24:02 Why most businesses lose grants25:59 Case study: Scaling a tourism business with grants27:37 Case study: Funding staff expansion strategicallyWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

Posting on LinkedIn but not getting leads?Or worse… barely posting at all because you’re not sure what actually works?Most business owners treat LinkedIn like a resume site or a random social feed. But used strategically, it can become a powerful lead-generating machine — without paid ads.In this Business Owners Smashing It Online session, Kylie Chown breaks down how to optimise your profile, create strategic content, and turn LinkedIn into a consistent source of inbound enquiries.Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:Why your LinkedIn headline matters more than you thinkHow to optimise your profile for search and discoverabilityThe difference between personal profiles and company pagesWhen (and why) to use Creator ModeHow to structure a strategic content calendarWhat content formats perform best on LinkedInHow often you should post for consistent visibilityWhy engagement in the first hour mattersSmart ways to combine content and connection requestsHow to use LinkedIn analytics to refine your strategyWhy It Matters:Your LinkedIn profile is often your digital first impression. And once that perception is formed, it’s hard to change.If your profile doesn’t clearly communicate who you help and how you help them, you’re missing opportunities before conversations even begin.A strategic LinkedIn approach builds authority, attracts inbound leads, and positions you as the go-to expert in your space — instead of chasing people with cold messages that feel salesy.Done right, LinkedIn becomes an asset that works for you in the background.About The Speaker:Kylie Chown is a social media strategist and trainer, recognised as one of the top LinkedIn experts in the Asia Pacific region. She has helped thousands of professionals and businesses grow their digital brand, generate leads, and build credibility online. Kylie is also the founder of My Digital Brand and host of LinkedIn Local Brisbane.Timestamps:00:00 Why your LinkedIn headline follows you everywhere01:23 Turning LinkedIn into a lead-generating machine03:49 The power of your digital first impression07:48 LinkedIn’s growth and why it matters for business12:39 Personal profile vs company page strategy17:41 Standard profile vs Creator Mode21:15 Making your profile discoverable in search23:36 Crafting a powerful headline that attracts leads31:48 Building a strategic content calendar38:47 How often to post and what formats perform best47:48 Smart outreach without being salesyWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠

Feeling stuck when it comes to planning your content for the year?You know you should be posting. You know you need visibility. But when it comes to creating a proper content plan that actually brings in customers — not just likes — it feels overwhelming.In this Business Owners Smashing It Online session, Nik Cree breaks down a practical, no-fluff strategy to plan 12 months of content in a way that builds authority, generates leads, and moves prospects from “just looking” to “ready to buy.”Join our free live training every Tuesday from 6–7:30pm AEST👉 Register here: https://ezyurl.co/bosioWhat You’ll Learn:Why getting leads is easy — but converting them is the real challengeThe 5 core reasons people don’t buy (and how to address them in your content)How to build a “bridge” that moves prospects from interest to actionWhy most businesses waste leads (especially from ads and events)A simple framework for planning 12 months of content without overwhelmHow to repurpose one piece of content into multiple formatsWhy testimonials and reviews are powerful conversion toolsHow to use objections and FAQs as ready-made content ideasThe importance of making content creation non-negotiableWhy It Matters:Most business owners think they have a lead problem. In reality, they have a conversion and trust problem.If your content doesn’t reduce doubt, answer unspoken questions, and build certainty, people will stay on the “other side of the river” — researching, hesitating, and choosing someone else.A structured 12-month content plan turns your marketing into an asset. It builds authority, creates safety, and makes it easier for people to say yes without you having to chase or hard-sell.Done consistently, it positions you as the obvious choice.About The Speaker:Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. He helps small business owners build authority, automate marketing systems, and use content strategically to generate consistent leads and customers.Timestamps:00:00 Why content feels overwhelming for business owners03:37 The real purpose of content in business06:07 Why leads aren’t the problem — conversion is13:31 The 5 reasons people don’t buy19:11 Building the “bridge” from prospect to customer30:33 Using value-first content to attract clients38:23 Repurposing content across multiple platforms43:22 Turning one session into weeks of content50:37 Creating your 12-month content planner57:46 Making content creation non-negotiableWant weekly tips that will help support and grow your business?Join us Live every Tuesday 6pm - 7:30pm AESTRegister here: ⁠SmashGo.co/Bosio⁠