Can They Brand That?

What does Mom really want for Mother's Day? To enjoy her bleeping cup of coffee.  Enter: Bevy, the hands-free temperature-controlled coffee helmet. Beer Helmet WHO?! At least that's the fictional product we built a real brand for on this week's latest episode of Can They Brand That? We spent 20 minutes (with no prep work, just vibes and our "mom brains") exploring the idea of a wearable cup of joe. Picture a chic helmet that distributes your beverage of choice to you through a straw; keeping your drink at your desired temperature and allowing you to sip on it at your leisure while you go on with your morning (chasing children, getting dressed, doomscrolling, whatever you want!). No more graveyard of lukewarm cups of coffee all around the house that you never got to enjoy. Bliss! Buzz! Bravo! Here's what we came up with: Brand names like Bevy, Hat Trick, Brutus, Headcase, and CAPpuccino.  Taglines like, "Drinks on us," "Let us give you a hand. Or two." "No one takes their coffee lukewarm,"  "The perks are endless," "Don't spill the beans, and "Hands down the best way to drink up." Mascot ideas like a lightning bolt character named Bolt, a beaver who is a morning person, an Elizabethan Era dude named Brutus (or, Brew-tus), and a bat (the kind that eats coffee fruit before it turns into beans) named Batty (she's over-caffeinated), and Rick Moranis' character from Honey, I Shrunk the Kids, Wayne Szalinski. Marketing shticks like special straw attachments for hot drinks, a light-up front panel to distract babies during diaper changes, and Bluetooth technology for the tech bros. And we did it all with the help of our very funny commenters in the live stream. Strap on your favorite beverage and watch the full episode: https://youtube.com/live/DaLpc0sNGQM ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  — Timestamps: 00:00 Welcome to Can They Brand That? 07:42 Today's Challenge: Can They Brand Coffee Helmets? 13:34 Brainstorming Names and Features for the Coffee Helmet 20:22 Creative Branding & Name Ideas 23:08 Exploring Coffee Culture and Terminology 28:44 Humorous Marketing Strategies  32:27 Product Development and Features Discussion 34:36 Tech Bro Trends and Coffee Culture 37:34 Redefining Mommy Brain 40:07 Innovative Product Ideas for Moms 46:17 Mascot O'Clock 49:46 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

You change your underwear every day, sure, but what if changing your underwear could CHANGE THE WORLD?!  We've all been there: changing your underwear each morning; wishing your skivvies were more sustainable. If only my carnal nature helped Mother Nature, you mutter to yourself. Well, wish no longer, earth lovers!!! Planties is here: the world's first compostable, plantable panty brand. At least that's the fever dream we came up with on this week's latest episode of Can They Brand That? In honor of Earth Day. We spent 20 minutes (with no prep work, just vibes and chutzpah) exploring the idea of sustainable underwear. What started as a gimmick to rebrand edible underwear as a sustainable hero turned into a brainstorm for an undies brand that's hotter than the Earth's average surface temperature. Sexy! Depressing! Inspiring! Here's what we came up with: Brand names for plantable panties like, "Planties" and "Good in Bed," + names for rebranded edible undies like, "E.A.T." (Eco-friendly And Tasty) and "Forbidden Valley Ranch" Taglines like, "Don't let the earth be hotter than you," "Carnal nature meets mother nature," "G strings for good," "Easy on the planet and the eyes,"  "So thong, it's right," and "Reduce, caboose, recycle." Visual ideas like a logo of planet Earth wearing a green thong, and a 90s style "Save the Rainforest" identity or campaign featuring endangered species thanking the consumer. Branding shticks like plantable packaging (in an 80s egg-style case like L'eggs), naming the technology that makes the underwear compostable, "Green Butt Technology," and a sexy campaign called "Lingerie for Good," where we insist that pleasure is endangered too. AND MORE because we can't ever stop riffing once we get started. And we did it all with the help of our very funny commenters in the live stream (Join us today for a new one, btw!!!!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Make like a wedgie and get all up in the full episode: https://youtube.com/live/KI4qikHVly8 — Timestamps: 00:00 "Brief" Banter 02:55 Welcome to Can They Brand That? 05:57 Can They Brand Edible Underwear as a Sustainable Hero? 08:55 Let the brainstorm begin! 11:47 Creative Ideas for Sustainable Products 14:38 Exploring Names and Taglines 17:29 Plantable Panties 20:27 Creative Branding Ideas for Eco-Friendly Products 24:03 Exploring Fun and Cheeky Marketing Tones 26:55 Innovative Concepts for Edible Underwear 29:54 Sustainable and Humorous Packaging Ideas 33:53 Playful Language and Taglines for Eco-Conscious Products 36:53 Sustainable Branding and Humor 38:39 Mascot O'Clock 46:24 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

Call us crazy (behind our backs, please), but we believe that just because a product has a boring use-case doesn't mean they have to have boring branding! And we've always said that. Which is why this week on "Can They Brand That?" we ideated a modern, fun competitor to the household brand WD-40.  We spent 20 minutes (with no prep work, just vibes and genius) exploring core brand names, positioning, and thematic structures that could help a WD-40 competitor steal some market share from the classic shelf staple. Here's what we came up with: Brand names + Taglines like,  Agent 41 | "One-upping the original." Unhinged | "Home repair that goes nuts." Handy | "Garage lube that gets the job done." Loose Parts | "We guarantee it." Mascot ideas like a well-meaning eel, a hummingbird whose little beak reflects the shape of the can nozzle, and a happy, Frankenstein-esque monster made up of loose screws and such. And so many other crazy brand schticks, including an entire female-focused angle called Rosie modeled after Rosie the Riveter with rose-colored cans, a Metalhead direction, and other personified brands like Uncle Rusty's and Slick Rick's. And we did it all with the help of our very funny commenters in the live stream (Join us today for a new one, btw!!!!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Loosen up and watch the whole thing: https://youtube.com/live/pwxXmvMy9Es — Timestamps: 00:00 The Humiliation Ritual of Client Projects 05:48 Welcome to Can They Brand That? 10:50 Recap of Last Week's Episode 13:44 Can They Brand a New, Hotter WD-40? 19:31 Creative Naming Ideas for a New Product 41:55 Mascot O'Clock 47:31 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

Nearly nothing makes you think of the 80s and 90s as much as the humble waterbed. But what if it got an updated brand identity worthy of the 21st century in order to position it as the hot, new mattress choice? That, my friends, was the challenge on this week's episode of Can They Brand That?  We spent 20 minutes (with no prep work, just vibes and genius) exploring core brand names, positioning, and thematic structures that could turn the waterbed from a relic to a major competitor in the mattress space. Here are a few that we came up with: Brand names like,  Cannonball | "Making a big splash in your bedroom." Siren | "The waterbed legends are real." Matt | "Sleep with someone new." Taglines like, "Sail the high Zzzs," "All aboard the snooze cruise," and "Mermaid in the USA." Mascot ideas like a little conch shell who spells its name "Conk," as in going to sleep, a personified wave, and a siren whose song lulls waterbed owners to sleep. And so many other crazy brand schticks, including an entire Mafia theme (sleep with the fishes, duh!) and Shakespeare theme (midslumber night's dream anyone?) And we did it all with the help of our very funny commenters in the live stream.  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. — Timestamps: 00:00 Introduction and Technical Difficulties 02:45 The Concept of Branding and Creativity 05:43 The Importance of Humor in Branding 08:40 Reflecting on Previous Branding Challenges 11:41 Introducing Today's Product: Water Beds 14:43 Exploring Branding Ideas for Water Beds 17:32 Personal Anecdotes and Relatable Stories 20:30 Creative Naming Ideas for Waterbeds 20:59 Exploring Mafia Themes in Branding 24:04 Creative Naming Ideas for Waterbeds 27:59 Island and Ocean Themes in Branding 31:51 Humorous Approaches to Mattress Marketing 35:03 Innovative Campaign Ideas for Waterbeds 35:50 Creative Naming and Branding Ideas 39:42 Exploring Nostalgia and Thematic Elements 44:05 Mascot O'Clock 49:58 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

We all know the quickest way to get from point A to point B is on an airplane, but what's the coolest way to get there? You guessed it (no you didn't): luggage that turns into an actual scooter. For adults, of course. Meet our made-up brand of the week: Scootcase: your carry-on can now carry you.  We improvised the entire brand identity this week on a new episode of Can They Brand That? And in just 20 minutes (with no prep work, just vibes and genius), here's a speedy glimpse at what we came up with: Brand names like Scootcase, Landbird, and Bubba (pilot slang) Slogans like, "Now kickboarding", "Your carry on can carry you," "Wheels down," and "You're on the go. So are we." Expansions like a branded color on the bottom of the kickboard, akin to Louboutin heels, electric versions for commuting, and an added seat for waiting in long lines. Mascot ideas like an armadillo, an alligator (designed as the scooter attachment "mouth"), and an anthropomorphic passport. And we did it all with the help of our funny commenters in the live stream (Join us today for a new one, btw!!!!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Enjoy a flight through the whole thing: https://youtube.com/live/JJMw7sxZAEs — Timestamps: 05:37 Can They Brand Scooter Luggage for Adults? 08:26 Let the brainstorm begin! 37:51 Mascot O'Clock 42:47 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

We've all been there: you just grabbed a dog from the grill, and you're about to put ketchup and mustard on it, when someone at the BBQ throws you a football. Oh frick! You don't have a free hand! WHAT DO YOU DO? WHICH SAUCE DO YOU CHOOSE? Enter our made-up brand that will rescue you from that impossible decision: a party-saving, time-saving, reputation-saving 2-in-1 Condiment: Sauce Mates.  That's the delicious focus of our newest episode of Can They Brand That? We spent 20 minutes improvising a brand identity for a ketchup/mustard duo and by the end of the show, we were hungry to make it a real thing.  Here's a taste of what we came up with: Brand names like 'Ment to Be, Main Squeeze, and Sauce Mates. Slogans like, "A marriage of convenience," "When two become one," "Better together," and "Love squirts." Product SKUs like Sriracha X Mayo, Lemon Juice X Garlic Aioli, BBQ X Ranch Activations like adult summer camp, BBQ competition, and the wedding of ketchup and mustard Mascot ideas like a two-faced god, a dachshund, Catdog, and magnets.  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Chomp into the whole thing: https://www.youtube.com/watch?v=psL_niq2WPU — Timestamps: 00:00 Welcome to Can They Brand That? 08:41 Can They Brand 2-in-1 Condiments? 11:36 Let the brainstorm begin! 35:08 Mascot O'Clock 44:32 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

If you're not singing in the rain, we have a guess as to why: YOUR UMBRELLA IS NOT A HAT. Don't worry, we made up a new brand of hands-free, wearable umbrellas called Head in the Clouds. With product lines called Rain or Shine, you can stay out of the sun or out of the storm in style (and with your hands free for whatever life throws at you). Unfortunately, these hats only exist on random, glitchy novelty sites, but in our latest episode of Can They Brand That? we crafted an entire brand identity for it in just 20 minutes.  By the end of the fully-improvised live show, they seemed like an outerwear staple. Here's what else we came up with: Brand names like Ella, Parade, Head in the Clouds, and Umbrella Paris (you'll have to watch this one to appreciate). Slogans like, "Made in the shade," "High fashion is going higher," "When climate changes, so do we," and "Steal thunder's thunder, and "Get outside your comfort ozone." Product features like solar-powered chargers, fans, misters, collapsible panels, and LMNTZ (magnetic or clip-on charms akin to Crocs Jibbitz) Mascot ideas like a Greek goddess, a duck-billed platypus, and a Jesus Lizard  And we did it all with the help of our funny commenters in the live stream. Watch us ideate at lightning speed in the full episode! https://youtube.com/live/K3fLDMGaKo8 ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. — Timestamps: 00:00 Welcome to the show! Today's product: Umbrella Hats 08:46 Meet the Umbrella Hat 11:38 Let the brainstorm begin! 37:54 Mascot O'Clock 49:36 Funded or Done-ded — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

Is your lawn a total yawn? Do you wish your yard went the whole nine? Well, have WE got a product for YOU. Meet: Garden Party, biodegradable mulch with pizzazz. Sure, it's a fake brand, but in the latest episode of Can They Brand That? we crafted real branding for it in just 20 minutes.   By the end of the fully-improvised live show, we were ready to get in (flower) bed with the idea and start a landscaping empire. Here's what we came up with: Brand names like, Garden Party, Party Mulch, Shindig, and Lawnfetti Slogans like, "50% potting, 50% partying,"  "Do it for the plot," and "Think outside the planter box," and "Color outside the property lines."  Product SKUs like Moon Mulch (glow-in-the-dark mulch), Backyard Bash (confetti mulch), and Glitterizer (glitter fertilizer). Mascot ideas like a garden party gnome in a party hat, a gloworm, and a garden fairy And we did it all with the help of our talented commenters in the live stream (Join us next time!!!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. (Shin)dig in and watch the whole thing! https://youtube.com/live/7hXFhyXHdE4 — Timestamps: 00:00 Welcome to Can They Brand That? 12:58 Can They Brand Confetti Mulch? Let the brainstorm begin! 35:25 Mascot O'Clock 45:10 Funded or Done-ded Wisdom for the Road: Facebook marketplace is where it's at. By "it", we mean everything Improvised brainstorming should be creative, playful, and positive What comes first with branding, the name or the positioning?  A brand mascot is a killer and memorable spokesperson for a brand Spontaneous brainstorming can lead to innovative concepts and fun branding exercises, engaging viewers in a playful, improvisational process A humorous brand name, paired with unique, smart and competitive positioning is powerful Sometimes a tired brain is a very funny brain because the guardrails are down How we became the funniest branding agency on the internet — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

You say "granny panties" like it's a bad thing. Well, a new underwear brand is about to give you a wedgie and completely change your mind. Meet: Granny Panty: bringing high-wasted, full butt, 100% cotton drawers back into your drawers. Or, at least, that's the fake brand we crafted real branding for this week on Can They Brand That? With 20 minutes on the clock, we live-streamed our fully-improvised brainstorm, and heavens to Betsy (my grandma), it was fun.  By the end of the show, we were ready to burn the rest of our undies and start a Granny Panty empire for the modern-day woman (of any age!). With slogans like, "Fruit of the heirloom,"  "The future is behind you," and "Grandbaby got back," + product designs based on grandmotherly tropes (floral prints, knitting, cookie jars, gardening, FL retirement vibes, purse candy, etc.), + campaign activations like a Bingo Hall influencer event +  photoshoots in grandma's "forbidden" formal living room or a Casino at 10AM + mascot ideas like a cute dinosaur, a parrot, or a knockoff Precious Moments doll, we nearly took this idea all the way to the bank (along with the check for $5 your Nana wrote us for our bday). And we did it all with the help of our beloved commenters in the live stream (This could be YOU next time!!!)  Grab a Werther's Original and watch the whole thing! https://youtube.com/live/pcFVjnrmhOY ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. — Timestamps: 00:00 Can They Brand That? Intro 12:07 Let the brainstorm of granny panties begin! 33:32 Mascot O'Clock 41:01 Funded or Done-ded Wisdom for the Road: The creative brainstorming process is way more fun and exciting when humor plays a key role.  Market research is essential to understand existing products and the competitive landscape. Branding should immediately differentiate from competitors so that you pop off the shelf and screen. Taglines and names play a crucial role in branding and set the whole brand identity in motion. Mascots can enhance brand identity and appeal. Fun in branding and marketing is a no-brainer. Understanding audience psychographics is key to success. Collaboration while brainstorming leads to innovative ideas. Bad ideas can lead to solid gold ones in the creative process. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

You're cordially invited to eat our dust. Literally. Or at least, that's the brand promise of the new, fake brand we spotlighted this week on Can They Brand That?: Chip Dust. Yes, we reimagined the crumbly leftovers at the bottom of the bag as a stand-alone hero product and crafted an entire brand identity for it in 20 minutes LIVE on Youtube and fully improvised.  By the end of the creative exercise, we were fully bought in. With slogans like, "Bite the dust," "One man's trash is another man's pleasure," to "The snack of all trades," a trippy, psychedelic visual identity, and mascot ideas like a chip-dust-breathing dragon or an anteater who always gets his snout stuck in the Chip Dust jar, we gave this fictional product a real brand positioning—envisioning distinct packaging complete with straw-spoon and shaker top (there's no wrong way to eat Chip Dust) and strategic placement in snack aisles right underneath the chip bags. And we did it all with the help of loyal commenters in the live stream (It was rare, I was there vibes—join us next time!!!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Tip your nearest bag of chips upside down and watch the whole episode! https://youtube.com/live/QFAOtEt-E0g — Timestamps: 00:00 Can They Brand Chip Dust? Intro 08:46 Let the Brainstorm Begin! 11:59 Exploring Flavor Profiles and Product Positioning 14:50 Innovative Packaging and Marketing Strategies 21:44 Exploring Snack Versatility 23:52 Naming and Branding Ideas 25:11 Creative Taglines and Marketing Strategies 29:23 Visual and Packaging Concepts 33:35 Mascot O'Clock 42:46 Creating a Memorable Character 51:35 Future Product Concepts and Branding 53:00 Funded or Done-ded Wisdom for the Road: Creativity thrives in a playful environment. Branding should reflect the absurdity or intrigue of the product. Bold packaging can enhance the consumer experience and relationship. Taglines should be catchy and memorable. Engaging visuals are crucial for branding. The concept of 'dust' can be versatile in marketing. Humor plays a key role in branding and creativity.  Mascots can create a memorable brand identity. Unique flavor profiles can attract diverse consumers. Community engagement is essential for product success. Innovative marketing strategies can differentiate products. Wacky flavor names can enhance brand appeal. You should always keep in mind future expansion ideas when building a brand. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/    

If water is better sparkling, one could assume the same about milk, no? Honestly, no, but that didn't stop us from choosing sparkling milk as our latest fake product to create real branding for on this week's episode of Can They Brand That? As always, we raise the stakes by doing the creative exercise fully improvised, under a 20-minute time crunch, and LIVE on YouTube.  The result was so silly, it very well could turn sparkling milk into a cash cow: from brand name ideas like Cowabunga, Heifervescent, and Moo Juice to slogans like, "Udder madness," "Moooove over, water," and "Half milk, half magic". And we did it all with the help of loyal commenters in the live stream (This could be YOU! Next time!)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. Teat yourself by watching the whole thing! https://youtube.com/live/5zqNlmAW1oc — Timestamps 00:00 Can They Brand Sparkling Milk? Intro 05:51 Let the Brainstorm Begin! 14:46 Creative Naming and Taglines 38:42 Mascot O'Clock42:52 Funded or Done-ded? Wisdom for the Road The creative brainstorming process is way more fun and exciting when humor plays a key role.  Market research is essential to understand existing products and the competitive landscape. Branding should immediately differentiate from competitors so that you pop off the shelf and screen. Taglines and names play a crucial role in branding and set the whole brand identity in motion. Mascots can enhance brand identity and appeal. Fun in branding and marketing is a no-brainer. Understanding audience psychographics is key to success. Collaboration while brainstorming leads to innovative ideas. Bad ideas can lead to solid gold ones in the creative process. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

If Pet Rocks can be a thing…what could we do with sticks? Turns out: a lot! This week on Can They Brand That? we ideated a competitor for the iconic 70s "toy" and then built an entire brand for it…all in 20 minutes. And, of course, we upped the ante by doing it fully improvised, with the clock ticking, and LIVE on YouTube. The result was a very real brand identity for a very fake product, (and perhaps our early retirement plan): from brand name ideas like My First Stick and Stick Figure to product expansions like Rhode-esque phone cases you can stick your stick in to Family Tree collector editions to slogans like, "we put the log in analog toys," and "toys that branch out," and, "the stick with endless schticks". And we did it all with the help of loyal commenters in the live stream (This could be YOU! Next week.)  ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. Branch out and watch the whole thing!  — Timestamps: 00:00 Can They Brand That? Intro 03:01 The Super Bowl National Anthem Discussion 06:03 Let the Brainstorm Begin! 09:58 The Pet Rock and Its Legacy 11:58 Introducing the Pet Stick Concept 14:58 Brand Positioning 18:01 Imaginary Play and Product Features 21:00 Stick Accessories and Scarcity in Marketing 23:14 The Concept of a Stick as a Toy 26:02 Marketing Strategies for 'My First Stick' 33:54 Creating a Mascot for the Brand 40:58 Finalizing the Brand Name and Concept   Wisdom for the Road: The importance of humor in branding. Creative brainstorming can lead to unexpected product ideas. Positioning a product effectively is crucial for success. Simplicity can be a powerful marketing tool. Creating a narrative around a product can increase its appeal. Accessories and narrative can enhance the perceived value of a simple product. Collaboration can lead to innovative ideas. Understanding your target audience is key to branding. The concept of nostalgia can be leveraged in marketing. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

After the party, it's the after potty, at least that's the promise of our featured brand on the show this week: glow-in-the-dark toilet paper. Before you get too excited about throwing a rave in your own bathroom, this product is fully fictional…but the brand identity we improvised for it LIVE in 20 minutes is very real (unfortunately or unfortunately; you'll have to watch to decide).  From brand name ideas like Whizz, Go in the Dark, and After Potty to product expansions like a 12 pack of asstrology themed roll (Pee-sces, A-square-ius, and VirGlow) to slogans like, "Light up the room," and "Tinkle, tinkle little star," we built this farcical, bath-tastic brand from top to bottoms—all with the help of loyal commenters on the live stream. ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. Find a throne and watch the whole thing!  — Timestamps: 00:00 Welcome to Can They Brand That? 02:56 The Evolution of Marketing Strategies 05:52 The Importance of Humor in Branding 08:55 Let the Improvised Branding Begin! 11:51 Exploring Fictional Products 17:47 Creative Taglines and Brand Names 20:40 Mascots O'Clock 23:40 Final Thoughts and Wrap-Up   Wisdom for the Road: Humor is a key element in effective branding. Improv-style brainstorming can lead to unexpected and fun ideas. Fictional products allow for more creative freedom in branding. Taglines that are directive are incredibly engaging for consumers. Mascots can add a playful element to branding. Branding should reflect the personality and values of the product. Collaboration enhances the creative process. Nostalgia can be a powerful tool in marketing. The importance of staying true to one's creative instincts. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

Bark twice if you had to read that subject line twice to make sure you weren't hallucinating. We regret to inform you that the featured brand on this week's new episode of Can They Brand That? truly is "doggy high heels". No, that's not a real product, but yes, it is a real branding challenge, and who better to take it on than two experts who have never met any product they can't creatively outwit?  To further humiliate, err, challenge ourselves, we went live on YouTube to perform our 20-minute improvised brainstorm for the entire world wide web (and its pets) to see. From brand name ideas like Yips, Haute Diggity Dogs, and Fetch to campaign activations like a Tennis Ball gala and a Doggy Style fashion magazine, to brand slogans like "Sit, stay, heels," we built this farcical, fido-tastic brand from tip to tail—all with the help of loyal commenters on the live stream. ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  Find a sun spot and listen to or watch the whole thing! — Timestamps: 00:00 Welcome to the Live Show! 02:21 Humor Branding in a Nutshell 05:06 AI Slop in Branding 08:00 Let the Improvised Branding for Dog High Heels Begin! 31:12 Mascot O'Clock 48:49 Hired or Fired / Funded or Done-ded 51:45 Wrap-Up and Future Plans   Wisdom for the Road: The importance of humor in branding. Improvised branding allows for spontaneous creativity. Human touch is essential in a tech-driven world. How brands can stand out in a saturated market. The process of brainstorming and how it leads to unexpected ideas. Engaging with the audience enhances the experience. Creative naming is crucial for product identity. Taglines should resonate with the target audience. Product design can be both functional and fashionable. The absurdity of ideas can lead to innovative branding solutions.  Creative storytelling can enhance product appeal. Dog fashion events should absolutely be a thing. Custom dog shoes could fill a unique market niche. Effective branding requires catchy taglines and strong messaging. Mascots can play a crucial role in marketing strategies. The pet industry is a lucrative market to explore. Innovative ideas can lead to successful product launches. Humor and playfulness can attract customers. Understanding your audience is key to effective branding. Collaboration and brainstorming can yield exciting concepts. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

This week, we had a nightmare that the newest trend in men's sleepwear was old-timey nightshirts, and we were hired to ideate ways to get the word out. And we only had 20 minutes. And we had to do it live on YouTube in front of everybody. Oh wait, that wasn't a nightmare, that was yesterday's new episode of Can They Brand That?! Turns out, the brainstorm was more of a dream than a nightmare (a fever dream, perhaps, but a dream nonetheless) as we improvised creative ideas like The Slumber Bowl (with NFL-branded nightshirts), a Buffalo Wild Wings collab called Buffalo Wild Thighs, a "Honk Shoo" brand of nightshirts, a Slumberjack mascot, and a "Nightcaps & Nightcaps," New Year's Eve after party—all with the help of live Youtube comments from viewers. Don't sleep on this one! https://youtube.com/live/CtjQEPyZE-E ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  — Timestamps 00:00 Welcome to the Show 05:14 Meet the Nightshirt & Nightcap 17:14 Let the brainstorm begin! 45:28 Mascot O'Clock 47:26 Hired or Fired 52:10 2026 Business & Personal Resolutions   Wisdom for the Road The show is a live brainstorming session for branding ideas. Humor is a key element in strong branding. Creative freedom in brainstorming is essential. The importance of creative freedom in brainstorming is emphasized. Nightshirts and the NFL should collab for a  'Slumber Bowl' collab. The hosts aim to make nightshirts trendy again. They highlight the role of humor in engaging audiences.  Collaborations between food brands and fashion can create unique marketing opportunities. Humor plays a significant role in branding and product promotion. Imagining mascots for nightshirts can add a playful element to marketing campaigns. Hired and fired segments can help refine ideas for brand pitches. Resolutions can focus on personal growth and experiences, such as attending live shows. Live performances provide a unique and irreplaceable experience compared to digital content. The concept of 'gown guys' can challenge traditional notions of masculinity in fashion. Creative brainstorming can lead to unexpected and humorous ideas for branding. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

We put our noggins to work this week, rebranding the most North Pole-arizing beverage of the holiday season, eggnog. And we did it live in just 20 minutes, proving that it truly is a miraculous time of year. From a Nogclub with bottle service (full of eggnog), to an influencer-led Nog Vlog initiative, to a winter ice cream truck that serves only eggnog (complete with a special eggnog anthem), we brainstormed all of the ways to give consumers a reason (for the season) to incorporate this often-overlooked drink into their family traditions. We went nog wild on new folklore as well as mascot ideas; all with the help of live YouTube comments from viewers (our workshop elves). As a holiday bonus akin to Jelly of the Month Club, we stuck around for a few Q&As and got into how we met, how we started Semiserious, and trends we've spotted in the biz. Watch the full, brainstorm + Q&A here: https://www.youtube.com/live/SREk9I3-8QQ ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world. — Timestamp 00:00 Introduction to the Show 05:53 The Concept of Pizza Pie 11:29 Improvised Branding and Show Ethos 14:36 Let the Brainstorm Begin! 44:41 Mascot O'Clock 46:28 Brand Collaborations & Spokespeople 49:36 Hired or Fired: Eggnog Marketing Strategies 52:28 Q&A: Building a Business Partnership 58:16 Trends in Branding: Offline Experiences Wisdom for the Road Every toddler has an unhinged step in their bedtime routine. The importance of humor in branding and marketing. Eggnog is a polarizing holiday staple. Creating new traditions can enhance holiday experiences. Improvised branding can lead to creative breakthroughs. The power of creativity in a world dominated by AI. Holiday drinks can be marketed as part of family traditions. The tradition of drinking eggnog can be creatively expanded. Innovative campaigns can make eggnog more appealing to younger generations. The history of eggnog reveals its roots in wealth and accessibility. Mascots can play a significant role in branding eggnog. Building rituals around eggnog can create lasting traditions. The importance of offline experiences in today's digital world. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

The cat did not get our tongues on this very special episode of "Can They Brand That?," where we live-streamed our improvised brainstorm for Fancy Feast. With 20 minutes on the clock, we let all of our ideas out of the bag in real time, with the help of viewer comments and add-ons. From a Downton Tabby butler serving Fancy Feast in crystal goblets (in collaboration with Waterford, of course) to a stretch limo 'feast truck' to a flight of fancy tasting menu and cocktail pairing (Giblet Gimlet or Whiskers Neat, anyone?), we had the time of our 9 lives and can't wait to do it all again next week. Bonus, we stuck around for a Q&A and got to gab about the most common mistake we see brands making, the AI slopification of creativity, and our take on whether or not every brand should be funny. Feast your eyes on the full episode here! https://youtube.com/live/Cg0XLBrpGG0 ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.  — Timestamps: 00:00 Introduction to the Live Show  14:33 Brand Spotlight: Fancy Feast 21:24 Brainstorming Ideas for Fancy Feast 22:25 Creative Cat Activations 25:38 Meow-Year's Eve: A Cat Celebration 27:43 Catcation: Retreats for Cat Lovers 29:41 Fancy Feast: Elevating Cat Cuisine 32:33 The Westminster Cat Show: A Satirical Take 36:09 Holiday Campaign Ideas for Cats 40:57 Witty Cat Commercial Concepts 44:41 Creative Campaign Ideas for Fancy Feast 46:46 Faux Luxury Collaborations 47:53 Mascot Concepts and Branding 53:35 Hired or Fired 57:20 Q&A Wisdom for the Road: The importance of improvisation in branding and marketing. Engaging the audience through humor and creativity. The concept of 'improvised branding' allows for spontaneous ideas. Fancy Feast serves as a nostalgic brand ripe for innovation. Creative brainstorming can lead to unexpected and fun ideas. Activations and IRL events can enhance brand engagement and customer loyalty. Humor is a powerful tool in marketing strategies. Audience participation can enrich the live experience. The significance of brand loyalty in marketing. Exploring new avenues for brand activation and engagement. Nostalgia can be a powerful marketing tool. Creative holiday campaigns can resonate with audiences. Anthropomorphizing animals can enhance brand storytelling. Humor is an effective way to engage consumers. Naming is crucial for brand identity and perception. Dream clients often allow for creative freedom. Mascots can add personality to a brand. Brands should strive to be entertaining and relatable. Engaging with audiences through humor can build loyalty. The preferred food in every life can be a fun campaign theme.  — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/

What's bold, tart, and criminally underappreciated? This show, for one. But also cranberries! So, just in time for Thanksgiving, we're bringing the two together. That's right, this week on Can They Brand That? (or should we say Cran They Brand That? heheh), we set our brains on Ocean Spray, the queen of cranberries, the craisin trademark owners, and the underdog (or should we say underbog?) of the fruit world. From tart-tan merch and office fruit jargon, all the way to a UTI charity event and a jellied cranberry sauce log balloon floating in the Macy's Thanksgiving Day Parade, we put on our cranberry-colored goggles to give this brand the punch-up it deserves. ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to bring some much-needed levity into the world where we can.  Watch us say it, not (ocean) spray it on the full episode below! https://youtu.be/G1f5bOyKHxM   Timestamps 00:00 Intro, Rules of the Show, and Featured Brand 05:20 Let the Brainstorm Begin! 31:22 Mascot O' Clock  36:14 Hired or Fired   Wisdom for the Road The podcast opens with playful banter about cranberries. Ocean Spray is humorously referred to as the 'Queen of Cranberries'. The hosts brainstorm unique marketing ideas for Ocean Spray. They discuss the urinary health benefits of cranberry juice and how to turn a brand benefit into an activation idea. A collaboration idea for a 'Bog Scouts' cookie is proposed. Seasonal marketing ideas include a spring break theme for cranberries. The hosts explore fruit idioms and how to incorporate cranberries into them. The conversation emphasizes the importance of humor in branding. The hosts encourage audience engagement through likes and subscriptions. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. Say hi or snoop around: https://semiseriousagency.com/  

The only head scratcher on this week's new episode of Can They Brand That? is how we possibly come up with this many clever ideas on the spot in just 30 minutes. That's right, 2-in-1 shampoo stans, we're putting our heads (and shoulders) together for America's #1 dandruff shampoo: Head & Shoulders. From a cinematic masterpiece about parmesan and Rube Goldberg Machines all the way to The Jetsons and gothic teens protesting dandruff, our ideas were so fun you'll be shocked they came right off the tops of our heads. Don't be a flake, watch the whole episode here! https://youtu.be/h-uiWUeJeeA Timestamps: 00:00 Introduction and What This Show is All About  05:20 Brainstorming Begins 31:22 Mascot O'Clock (Funny Mascot Concepts) 36:14 Hired or Fired Wisdom for the Road: The importance of humor in branding. Creative brainstorming can lead to unexpected ideas. Head & Shoulders as a brand, offers unique, hilarious marketing opportunities. Using absurdity can enhance marketing campaigns. The significance of character development in branding. Engaging with the audience through relatable content. Exploring different angles for product promotion. The value of collaboration in creative processes. Understanding the target audience is crucial for branding. Innovative ideas can stem from playful discussions. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.  Say hi or snoop around: https://semiseriousagency.com/  

If there's one thing we know, it's running….our mouths. So this week's episode of Can They Brand That? featuring Vibram (the five-finger shoes you've definitely seen out and about) was just our speed.  We dove in feet first and discussed everything from Baja Men letting your barking dogs out to Prince Eric's perfect feet to a Vibram award shoe called the Toe-nys. Backstory in case you missed it: these time-pressured, improvised brainstorms have long been our favorite creative exercises, and so we turned them into a show! For you! And as a way to champion creativity and originality in industry on the brink of being beige-ified by AI! (Okay, and also to get the attention of startup CPG brands looking for an actually-creative team to help them launch.)  We dropkick new episodes every week, so stick around and thanks for being here! Watch the film that Siskel and Ebert gave ten toes up: https://youtu.be/LbZPzhshph8   Timestamps:  00:00 Introduction 02:29 Rebranding Journey: From Obedient to Semiserious 05:07 The Role of Humor in Branding 07:59 Improvised Branding: The Concept Explained 09:55 Exploring Vibram: The Five-Finger Shoe 11:34 Creative Campaign Ideas for Vibram 13:09 Utilizing Customer Reviews for Branding 14:54 Pop Culture References and Branding Ideas 16:22 World Record Ideas and Fun Campaigns 17:52 Exploring the Origins of Vibram Shoes 22:47 Creative Concepts and Branding Ideas 23:41 Celebrity Influence and Pop Culture References 24:46 Innovative Marketing Strategies 25:26 Product Experience and Customer Engagement 26:25 Naming and Branding Challenges 27:51 Humor and Lightheartedness in Advertising 28:45 Campaign Activation Ideas 39:52 Mascot O'Clock 44:36 Hired or Fired   Wisdom for the Road: The transition from Obedient to Semiserious reflects a shift in branding philosophy. Humor plays a crucial role in effective branding strategies. Improvised branding allows for spontaneous creativity and innovation. Vibram's unique product offers a fun challenge for branding campaigns. Customer reviews can be a goldmine for creative marketing ideas. Pop culture references can enhance brand relatability and engagement. World record attempts can create buzz and draw attention to a brand. The importance of staying true to the brand's core values while evolving. Creative brainstorming can lead to unexpected and entertaining ideas. Branding should be fun and engaging, not overly serious.  Creative branding can involve humor and pop culture references. Celebrity influence plays a significant role in marketing strategies. Engaging customers through unique experiences is crucial. Naming products effectively is a challenge that requires careful thought. Innovative marketing strategies can include fun and memorable campaigns. The importance of a lighthearted approach in advertising cannot be underestimated. Exploring customer engagement through experiential marketing is valuable. Campaign activation ideas can enhance brand visibility and connection. Understanding the target audience is key to successful branding. Collaboration and brainstorming can lead to unexpected and exciting ideas. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — The wheels have certainly fallen off on this week's new episode of Can They Brand That?—and as always, that's a good thing. This week, we featured Slate: a new brand that makes fully-customizable, electric pickup trucks. Hop in the passenger seat with us as we speed-improvise our way through entertaining ideas that would help Slate pickup new consumers. From a build-a-bro expo, to a Pimp My Ride nostalgia campaign, to, for some reason, a mime mascot…we put our brain pedals to the medal and ran every red light. Backstory in case you missed it: these time-pressured, improvised brainstorms have long been our favorite creative exercises, and so we turned them into a show! For you! …And also startup CPG brands looking for an actually-creative team to help them launch with a bang instead of the sad, beige thud of blanding agencies (ooh, burn!) and AI-slop.  Anyway! It's a fun watch, especially if you like cars (or Mario Lopez, as it turns out.) https://youtu.be/1jaC9YzBlWE Timestamps:  00:00 Introduction to Semiserious and Improvised Branding 01:45 Customizing Slate Auto: Build-A-Bear Concept 04:33 Innovative Marketing Ideas for Slate Auto 10:31 Creative Campaigns and Taglines 17:30 Hired or Fired: Evaluating Ideas Wisdom for the Road: Improvised branding can lead to unique and engaging ideas. The concept of customization can be likened to Build-A-Bear workshops. Celebrity endorsements can add humor and relatability to branding campaigns. Using humor in marketing, such as pickup lines, can create memorable connections. Sustainability is an important aspect of modern branding, especially for electric vehicles. Interactive pop-up events can enhance customer engagement and brand experience. Creative campaigns can play on cultural references and nostalgia. Evaluating ideas through a 'hired or fired' lens can help refine branding strategies. Collaboration with other brands, like Lego, can expand marketing reach. A strong call to action is essential for effective branding. — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

*Cough, cough* may we have your attention please; we have a new episode of Can They Brand That! This week, we featured the GOAT of cough drops (that's a Switzerland joke), Ricola. With the energy of an Alp horn, we got to 'storming about everything from slasher film pop-ups to the Bachelor to a yodeling boy band and a dozen silly ideas in between. Backstory in case you missed it: these time-pressured, improvised brainstorms have long been our favorite creative exercises, and so we turned them into a show! For you! You're welcome!  So grab your lederhosen, pop a drop, and watch the whole thing. https://youtu.be/Opq4rBUPE3E — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — If you love mess, you're gonna love this week's new episode of "Can They Brand That?" where the strongest paper towel brand meets the strongest 20-minute improvised brainstorm. That's right, Brawny stans, Semiserious founders Allie and Lyndsay spilled their brains—and Brawny man fantasies—all over the place just for you (and also because they knew there was a 3-ply on standby). From pickup lines to Mr. Clean folklore to Queer Eye for the Brawny Guy, this episode never throws in the towel on trying to infuse some modern humor and life into the legacy brand. Watch us make like a paper towel and be on a roll (wow hilarious): https://youtu.be/MM8qQs9ZmZA — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Pregnancy and postpartum care is no laughing matter…but who deserves comedic relief more than a new mom?! (Nobody, that's who.) And who better to *deliver* it than two female founders of a humor branding agency who know their way around a padscicle and could squirt you in the eye with a peri bottle from all the way across the room? This week's "Can They Brand That?" features Frida Mom and inadvertently served as therapy for Allie and Lyndsay as they revisited the fourth trimester in all its gory glory.  Watch us birth all sorts of crazy ideas: https://youtu.be/2WwuFFqsueI — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.  

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — This week, we made like a cosmic brownie and sent our brains way out into space. Don't worry, that's a good thing. Especially if you're in the marketing department at Little Debbie. This new episode of  "Can They Brand That?" is a snack attack of silly ideas: from 420 collabs to Great British Bake Off challenges to Labubus to influencer trips to middle Tennessee, we bite off more than we can chew to give you a sweet treat of a show. YOU'RE WELCOME. https://youtu.be/pyfaoqgOQ1Q — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.  

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Whoever said if it ain't broke, don't fix it, didn't listen to this week's episode of "Can They Brand That?" And yeah, we're talking about our broken brains (complimentary)! With Duck Brand Duct Tape as the star of the show, we went truly quackers on everything from ammunition to amputation to duck calls to autocorrect to Ludacris and even tapeworms.  Luckily, we have the whole thing on tape (heheheh) and you can watch it right now! https://youtu.be/0p3vyi0SX8k — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.  

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Loose meat sandwich hive, rise up! This week's Can They Brand That? is for you. Featuring the iconic sloppy joe sauce, Manwich, we cooked up ideas about meat-cutes, sloppy martinis, man witches, famous Joes, and cooking competitions. So get your buns over to our @semiserious YouTube channel and feast your eyes on our tangy, sloppy brainstorm: https://youtu.be/J3NrodMZZR0 — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. 

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Snapping into a Slim Jim is so 1995. This week on Can They Brand That?, we chomp into a healthier meat stick instead. (Chomps, for those paying attention.) This episode has everything: professional meat-thletes, a Katniss Everdeen campaign, chompspirational quotes, billiards for some reason, and a lot of Randy Savage (RIP). As the saying goes, get sticked! Watch the full episode on our @semiserious YouTube: https://youtu.be/PuCXan1vKxk — As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. 

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Who wears short shorts and waxes poetic about the OG hair removal cream? We do. Can They Brand That? is BACK and badder than ever (so bad it's good, of course). We're kicking off our comeback with a brand near and dear to our legs: Nair, the hair removal cream. From Lisa Frank collabs to foam parties to a retired razor named Ray Zor, we do what we do best: say our weirdest ideas out loud.  Watch the full episode on our @semiserious YouTube: https://youtu.be/v9J7K29UbBA — As the world's first humor branding agency, Semiserious has worked their magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description. 

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Hair we go again. It's new episode time and this week's featured brand is Billie—who makes 'razors designed for womankind' as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for Billie (including, of course, some hilarious flops). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the Billie Highlight Reel Video and see the spec graphics we designed of some of our favorite concepts (there were 32 slogans in total!): Other tidbits that made their way into our episode against all odds: Bo Burnham,'s "Inside" Lucky Charms Marvel's Loki Kanye West SNL Fun facts about words When Harry Met Sally Barenaked Ladies Nelly Harry Potter Dolphins Essential Oils Classic literature Blade Runner Ed Sheeran If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Wake up sleepyheads: this week's new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you've been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand. The audio isn't *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted. You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the episode and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!)  Other tidbits that made their way into our episode against all odds: The 1995 film Casper, starring Devon Sawa and Christina Ricci Cumulus and Cumulonimbus clouds Harry Potter's Nimbus 2000 5 Little Monkeys ZZ Top If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing, but just let us have this segue. This week, we let our brains cozy up to Burrow—the 'luxury for real life' couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our "game tape" recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason). You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute 'storm. Other tidbits that made their way into our episode against all odds: Cash 4 Gold Ankle Bracelets Marvel Cinematic Universe Avengers Ikea This little piggy went to market If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.  

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Ready for some good, clean*, fun? This week's brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about 'Brad Pit's pits,' and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn't *perfect because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted. You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the Highlight Reel Video and see the spec graphics we designed of some of our favorite concepts. (There were 31 slogans in total!)  Other tidbits that made their way into our episode against all odds: Marcel the Shell with Shoes On Meow Mix Outkast Brad Pitt Britney Spears Pepe Le Pew If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — This episode doesn't suck, but the brand we feature does. IT'S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.  You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!): Other tidbits that made their way into our riffs: Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini) Sativa (sativ-up and at 'em)  Indica (in-da-couch) The Monkees (yes, the band that Davy Jones frontmanned)  Hotboxing Canada D.A.R.E. Night at the Apollo & Bugs Bunny Doobie Brothers Pineapple Express Brandsplaining If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.

FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — As the saying goes, it's 4:20 somewhere. Okay, that's not a saying but…it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on house products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) plant products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we're fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You'll hear our "game tape" recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm. Is it nerdy to say that ideating with your best friend is its own high? If so, you never read that. You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (there were 46 slogans in total!): Other tidbits that made their way into our riffs: Potterotica and Potterheads as though they are into pottery and pot (Blazed Zabini) Sativa (sativ-up and at 'em)  Indica (in-da-couch) The Monkees (yes, the band that Davy Jones frontmanned)  Hotboxing Canada D.A.R.E. Night at the Apollo & Bugs Bunny Doobie Brothers Pineapple Express Brandsplaining If you like what you heard, swing by semiseriousagency.com to snoop around or hire us. — As the world's first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.