Case & Point

Send a textIn 1999, Jonathan Joseph James, a verified computer prodigy, hacked the International Space Station and downloaded classified documents which landed him into a world of trouble.But it was the way his curiosity was handled that resulted in consequences for the teen that no one could see coming.What does this story teach us about the way that our systems, when challenged, serve themselves at the expense of the individuals who are caught in them?Asa-Mari breaks it down in this episode of Case & Point.Support the showStay curious. Stay grounded.And remember: the stories we accept today are the ones we live inside tomorrow.

Send a textWhat happens when a global brand uses generative AI to tell a holiday story centered on chaos and cynicism, aimed at an audience of working people already carrying real economic and emotional strain? And why did this ad land so differently from McDonald’s far more successful Grinch Meal holiday campaign?In this holiday bonus episode of Case & Point, host Asa-Mari Z. investigates the backlash surrounding McDonald’s Netherlands’ AI-generated Christmas ad and what it reveals about storytelling, power, and responsibility in the age of artificial intelligence.This episode explores:Public trust in AI advertising and generative AI contentThe cultural role of holiday advertising for working peopleWhy the problem wasn’t AI itself, but the story that was toldThe economic, environmental, and labor impacts shaping public perception of AIHow creative and marketing decisions reflect larger power dynamicsRather than treating this as a one-off marketing failure, Case & Point examines the ad as a microcosm of a larger cultural moment, where companies rush to adopt AI while shifting risk and cost downward to workers and consumers.This episode is a thoughtful, investigative look at AI in advertising, ethical storytelling, and why brands have a responsibility to earn trust when using powerful new technologies.Because when technology moves fast, judgment has to move carefully.Support the showStay curious. Stay grounded.And remember: the stories we accept today are the ones we live inside tomorrow.