CEO Haus

In this episode of the CEO Haus Podcast – Ellie sits down with business coach Alexa Wilkinson for a no-filter chat on what really goes on behind the scenes of running a six-figure business. From chasing payments to setting boundaries, they break down the truths most people won’t talk about online. Alexa shares hard-earned lessons on why scaling doesn’t always mean success, the importance of air-tight contracts, and how to protect your energy (and income) when clients ghost. Key Takeaways: Six-figure months don’t mean freedom - unless your systems are solid.More money often brings more problems. If your systems are a mess and your boundaries are non-existent, scaling will drain you instead of freeing you.Profit is the goal - not performative revenue.Six figures on paper mean nothing if your expenses are eating it all. Focus on what actually hits your bank account, not just what looks good online.If it’s not in a contract, it doesn’t count.Terms and conditions aren’t just a checkbox - they’re your safety net. Whether it's a course, client, or coaching offer, clarity and protection are non-negotiable.Chasing payment isn’t awkward - it’s essential.You’re not “being difficult” for asking to be paid. Services stop when invoices do. It’s not personal, it’s business.Being a CEO means making hard (but necessary) decisions.Chasing invoices, enforcing contracts, going to small claims - it’s not dramatic, it’s just business. You’re not “too much.” You’re doing what leaders do.Connect with Alice on Instagram here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast – Ellie’s sitting down with social media strategist Alice Walter from Wonderland Socials, to talk about the most slept-on client attraction tool: Facebook groups. If you’ve been putting all your energy into Instagram and your DMs are empty - this episode is the permission slip (and strategy) you didn’t know you needed. Alice breaks down why community-driven spaces convert better, how to actually use groups without being spammy, and what most service providers get totally wrong about showing up online. From profile audits to posting with purpose, this episode is for anyone ready to build trust, attract aligned leads, and turn visibility into sales - without burning out.Key Takeaways: Facebook groups aren’t dead, but your strategy might be.If you’re not seeing results, you’re likely missing the connection piece. It’s not about posting more - it’s about posting with presence.Instagram isn’t your only stage.Diversifying your platforms = expanding your reach. If your dream clients aren’t biting on IG, they might already be waiting in a Facebook group.People buy from people, not profiles.Showing up with value, sharing wins, and starting real conversations builds trust faster than any cold DM. Your profile is your shopfront.If your bio doesn’t clearly communicate who you help and how, you’re leaving money on the table - especially inside groups.Automation is helpful. Connection is non-negotiable.Systems are great - but they should never replace real human energy. You need to be efficient and intentional. Connect with Alice on Instagram here and download her guide on how to get more clients using Facebook groups here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie’s diving into the real reason your content isn’t converting - even when it looks like you’re doing everything “right.” From lightbulb moments to buyer psychology, she breaks down the 5 stages of the buyer’s journey and how to speak to each one inside your content. It’s all about building trust, guiding your audience, and shifting from “just getting engagement” to creating content that actually sells. If you’ve been stuck in content limbo - this is your roadmap out.Key Takeaways: "Helpful" content isn’t always converting content.You might be getting likes, saves, clicks, and “this is so useful” replies… but if you’re not moving people through the buyer’s journey, they’ll never move into buyer-mode.Most creators are speaking to the wrong stage (or just one).If they don’t even know they have a problem yet? Your offer won’t land. And if they do know, but haven’t seen your solution as the answer? They’ll keep scrolling.The buyer’s journey has 5 stages - and your content needs to touch them all.From unaware to ready to buy, each stage needs a different kind of message. Miss one, and you risk losing them before they even see your offer.Sales content doesn’t mean “just pitch more.”It means creating posts that build toward the sale - by waking people up, naming their exact struggles, showing your method, and building trust before the CTA drops.It’s not about posting more - it’s about posting with purpose.You don’t need more content. You need more intentional content that meets your audience where they are - and moves them forward.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie sits down with the powerhouse Kayleigh Greenacre to dive deep into what it really takes to stand out in a saturated space. From teaching in schools to teaching future leaders, Kayleigh shares her raw and real journey into business - and what makes her the go-to when it comes to iconic leadership. It’s all about mindset, conviction, showing up boldly, and why your personal brand voice is everything.Key Takeaways: Don’t just post for the sake of it — bring the energy.If you’re not fully backing your message with confidence and belief, your audience won’t either. Embody the version of you they want to buy from.Leverage the skills you already have.Your background, no matter what it is, holds power. Whether it’s teaching, sales, admin or customer service - those transferable skills can and should shape your positioning.Authority has nothing to do with your income.You don’t need to be making six figures to be seen as a leader. You need clarity, conviction, and a bold voice that actually says something worth listening to.Say the same thing, better. Not something new.You don’t need 100 new ideas a month - you need to repeat your message so clearly and confidently that people instantly associate it with you.Confidence builds trust.Your audience buys from people who believe in what they do. Show up consistently with conviction, speak your truth, and remember you don’t need permission to show up.Connect with Kayleigh on Instagram hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is giving you the full behind the scenes of her most recent launch - The Instagram Funnel Sprint, and breaking down the exact strategies she used to have a successful launch. Ellie breaks down what a strategic, layered launch actually looks like and how it can lead not only to sales… but to even bigger upsells and conversions without the stress, panic or burn out.Key Takeaways: Start with awareness, not salesThe launch starts with problem-aware content that gets your audience thinking about their struggles, not your offer. You create demand by making them realise their gaps first, not by pushing the solution.Design your lead magnet with intentionYour lead magnet isn’t just a list-building tool - it deepens the problem-awareness and positions your offer as the natural next step, building anticipation without giving away the fix.Promote with purpose, not repetitionFocus on content that tackles three key audience pain points (e.g. funnel clarity, lead quality, and inconsistent sales), showing how your offer could solve them - no copy-pasting, just strategic storytelling.Treat your freebie like a conversion eventThe freebie should be structured to pre-sell your offer, by demonstrating the problem, showcasing the solution, and aligning your offer as the clear next move.Upsells happen when you’ve built trustYour upsells won’t feel salesy if the entire funnel - content, lead magnet, freebie, and offer - was designed to build trust, prove results, and provide value upfront, making the upsell feel like a natural next step, not a pitch.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie sits down with Lynsey Grace, a mindset coach who helps ambitious women break through their business blocks. They deep dive into entrepreneurship and how our subconscious minds, money stories and corporate conditioning hold us back from reaching our business goals. Lynsey shares her insights on why working for yourself is like personal development on steroids, and how understanding your relationship with money can be a game-changer for your business journey. Key TakeawaysMindset is everythingYour subconscious can either be your biggest business bestie or your worst enemy. Understanding and rewiring your internal narratives is crucial for breaking through your own glass ceilings. Talking about your finances is empoweringBreaking free from corporate conditioning means embracing transparency and understanding your unique money story.Entrepreneurship is personal growthRunning your own business is a transformative journey of self-discovery and you’ll learn more about yourself than you ever thought possible.Identity can limit your potential, if you let itThe identities you carry from childhood, the corporate world and society can limit your potential. Challenge those narratives and create a new entrepreneurial identity in line with who you want to become.Women are changing the game!!More women than ever are stepping into entrepreneurship, breaking generational patterns and creating their own paths. Embrace your power as an entrepreneurial woman. Connect with Lynsey on Instagram hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie talks about why your freebie isn’t converting, how to fix it, and what you need to do to turn email subscribers into paying clients. So many business owners create amazing freebies that bring in tonnes of leads and then do nothing with them. Ellie dives into creating funnels that convert, so you can start collecting money, not just emails. Key TakeawaysStrategic Instagram content and CTA’s drive serious leads.Your content and CTAs should be strategically built to attract leads that are already looking for a solution.Your freebie isn’t the problem your sales engine is. If you’re not nurturing your leads and providing them with a clear next step towards buying, they’re not going to convert. You’re missing bottom funnel content that converts.Content for visibility and value isn’t enough. You need content that actually moves people closer to buying. See your freebie as a sales tool.Your freebie should act as a filter that attracts, qualifies, and pre-sells the right people.You need a tripwire…It’s essential for filtering serious buyers from freebie collectors. Download my free Instagram Funnel Playbook GuideSign up to my free Instagram Funnel Playbook Masterclass Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is diving into something that will completely change the way you think about making money on Instagram—your Instagram Funnel. Most business owners think they need more content, more engagement, or more leads to make sales… but that’s actually not the problem. If you’re getting leads but they’re not turning into paying clients, your Instagram isn’t set up like a sales funnel.Key TakeawaysThere’s no point collecting leads if you’re not converting themThis is where an Instagram Funnel comes in to playIf your Instagram isn’t bringing in consistent sales, it’s not because you need more leadsIt’s because your funnel isn’t designed to convert themA lead is only valuable if you have a system in place to nurture and convert themThis is why content alone won’t grow your businessThe key to making money whilst you sleep…A strong Instagram Funnel that attracts, nurtures, and sells—on autopilotStop relying on engagement spikes to generate more leadsYour Instagram should be set up as a consistent lead gen funnelMost business owners are collecting leads but never monetising themA lead is only valuable if you have a system in place to nurture and convert themDownload my free Instagram Funnel Playbook GuideSign up to my free Instagram Funnel Playbook Masterclass Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast, Ellie is breaking down the four buyer types for you. If you’re not seeing the conversions you want, despite having a good sales strategy, the problem might not be how often you’re selling—but how you’re selling. By the end of this episode, you’ll have a clear understanding of them, how they make purchasing decisions, and how to adjust your sales strategy to reach all of them—so you can convert more leads, increase your revenue, and make selling feel a whole lot easier.Key TakeawaysYour audience isn’t made up of just one type of buyer. If you’re only selling one way, you could be missing out on 75% of potential sales.People make buying decisions in different waysSome people buy based on proven results, others buy based on emotion, others need time to weigh up their decision and others need all of the data and clear explanations.Understanding buyer psychology isn’t about putting people into boxesIt’s about diversifying your sales strategy so you can sell from different angles and reach every type of buyer.Marketing to specific buyer types has a massive impact on your salesOne of Ellie's clients implemented this strategy and saw a 40% increase in conversions simply by diversifying her messaging. That’s the power of understanding buyer psychology.Sales feel easier when you’re not relying on just one approach.By diversifying your content to four different buyer types, you’ll no longer feel like you’re just doing repetitive selling and sales will start to feel so much easier.You shouldn’t only be trying to speak to people like youYou might be an analytical buyer, but others in your audience may be one of the other three buyers. If you only try to talk to people like you (in the way that you buy) you miss out on the rest of the potential buyers. Access the Instagram Stories Selling Secrets course hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is talking all about being proactive and reactive in your content. If you’ve ever found yourself reacting to other people’s posts, searching for content ideas, or creating on the spot because something triggered you, this episode is for you. Ellie explains the difference between proactive and reactive content, what the signs are that you’re stuck in reactive content creative and the clear steps to get out of reactive and into proactive content. By focusing on proactive content, you’re building your authority, saving time and increasing conversions while staying aligned with your long-term vision. Key TakeawaysProactive Content is intentional and strategicIt’s inspired by your own sales goals and long term vision. Reactive Content is triggered by external influencesIt’s based on what others are saying, doing, or posting and it’s often created in the moment without a clear purpose. If your messaging is overly “anti-something” you’re likely stuck in Reactive content creation Instead of sharing your unique perspective, your content focuses on what you’re against, leaving little room to show what you’re forPlan your sales firstThis is the most effective way to avoid being reactive as you can then build your content strategy around thisProactive Content builds authority Your audience sees you as a leader with a clear message, not someone who’s just reacting to trendsIf you want to increase your conversions, you need to be less reactive and more proactiveWhen you’re being proactive with your content, it’s aligned to your sales goals, which means it’s more effective at turning followers into clientsClick here to apply to the CEO Haus MastermindThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is talking all about CEO days and how to structure these and your calendar in general for maximum productivity. If you’ve ever felt like you’re constantly stuck in the day-to-day grind of your business - you’re not alone. But, if you don’t prioritise time for CEO-level thinking and strategy, you'll always feel like you’re working in your business instead of on it. So, this episode is all about how Ellie structures her CEO days and the types of things you can do to actually develop your business on these days. Key TakeawaysCEO days are vital for growing your businessIt’s time to step back, think strategically and make decisions that move your business forward. Theme your days in the week around the side of your brain you’re usingYour left side is logical, analytical and detail-orientated, whereas your right side is creative, intuitive and big-picture focused. Leave space for flexibility Build buffer time into your schedule to accommodate for unexpected tasks, putting out fires or rest when you need itSetting the stage for your CEO days is key Choose a day, clear your calendar for that day (no calls mid way through) and prepare the night before so you can wake up and get stuck straight inBecome the CEO of your businessStructuring your CEO days and weeks isn’t just about time management - it’s about stepping into your role as the leader of your businessApply to the CEO Haus Mastermind hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast - Ellie is diving into one of her favourite topics: how to sell without selling on Instagram Stories and why your messaging might not be converting right now. Ellie talks about how making sales from your Instagram Stories isn’t about hard selling or following the same old boring advice. It’s about aligning your messaging with what your audience needs to hear and creating Stories that connect, resonate, and convert. Throughout this episode, she shares tips straight from her mini course, Instagram Story Selling Secrets, which dives even deeper into how to position yourself as an authority and turn your Stories into a sales machine. You can find the link to grab it below if you want to dive straight in after this. Key TakeawaysStop trying to make yourself hard sell every dayConstantly posting about your offer, listing what’s included and asking people to DM you without giving them a reason to care - it feels salesy and icky Stop talking features, start talking outcomesYour audience care more about the transformation your offer provides than what's includedIf your stories aren’t leading to sales, there’s likely a disconnect between how you talk about your audience’s problems and how they perceive themEither your clients don’t feel seen, or you’re speaking to the wrong audience stageThe key to high-converting messagingShow your audience why the problem is urgent and why your solution is the best fitSell without sellingHelp your audience self-identify, highlight why their current approach isn’t working, and show them how you solve the problem Access Instagram Story Selling Secrets HereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO Haus Podcast, Ellie’s diving into what she’s doing differently to scale her business in 2025 vs 2024. Ellie talks about how 2024 was a year of growth but also a year of learning hard truths about what works, what doesn’t, and what truly aligns with her long-term vision. Now, as she plans for 2025, she’s taking those lessons and shifting her strategy to focus on sustainability, simplicity, and scalability. After listening to this episode, you’ll have insight into the shifts she’s making, and maybe you’ll even find inspiration for your own business strategy for the year ahead. Key TakeawaysRunning multiple live coaching programmes isn’t always the wayAlthough this brings in more revenue, if it doesn’t feel aligned to the experience you want your clients to have or the way you want to work then you have to let it go Adding more offers can mean less freedomBy adding more to your offer suite, you can end up constantly launching, creating and managing instead of focusing on scaling anything effectivelyFlash sales are a short-term tacticThey’re great for a burst of income, but you can’t rely on this approach for predictable, recurring revenueStop speaking to disempowered buyersInstead of trying to meet people where they are, stand in your own power and lead from clarity and confidenceDon’t get caught up in the noiseStop comparing your path to others, stay in your own laneThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is joined by her first guest - Remi Gutteridge. Remi is a Brand & Marketing Strategist who helps to turn iconic humans into sold-out disruptive money-making brands. They discuss Remi’s journey in building her business, from starting out as a social media manager to now ending up as a personal brand specialist. Remi talks about the challenges she’s been through along the way, including hiring a full-time employee that didn’t work out and trying to juggle two arms of her business before going all in on her coaching and branding business. They also dive deep into what a personal brand really is and why it’s so important to any online service providers.Key TakeawaysBuilding a personal brand is not just for influencersAs a service provider, your personality and brand are what people connect with and buy into. Focus on what you enjoy and are meant to do, rather than just what brings you money You have to be ready to let go of certain aspects of your business even if they are profitable, when they aren’t aligned for youBuilding a personal brand online doesn’t have to feel hardIt’s about bringing you and your offline world into your online world so that people get to know you and see your personality and uniqueness - that’s it.Connecting with others in the online space is the keyRemi & Ellie met through a mastermind so they talk about how this kind of environment supported them through building a business and personal brand through the power of being surrounded by others on the same path as youSharing with your audience when things go wrong as well as your wins is hugely importantWhen something goes wrong, learn the lesson and then share it as this will only grow the trust your audience have in you by showing your vulnerability Showing up online and having a voice does not make you arrogantIt’s not showing off and as women we are conditioned to feel like it is, when really it’s how our audience are able to connect with usConnect with Remi on Instagram here Listen to Remi's Think Like A Brand Podcast here Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is reflecting on her year (both the wins and lessons) and showing you how to do the same. She then talks you through how to reset your mindset once you’ve done this review of your year - so that you’re letting go of what no longer serves you, framing your challenges as lessons and creating a vision for who you want to become. Ellie then talks you through clearing off old tasks so you’re starting the year with a clean slate. Finally, she shares your step-by-step method guide to set goals for the year ahead so you know exactly what you’re working towards and your plan to get you there. Key TakeawaysGrowth isn’t about perfectionIt’s about showing up, learning and adjusting as you go. Reviewing your year properly is the key to setting yourself up for successIt also stops you from focusing on the challenges of the year as you’re taking the time to properly recognise all the wins of the year too There’s no point planning without reviewingIf you try to plan for 2025 without reviewing 2024, you won’t be taking action on the lessons learnt and using the data to build a plan that will actually grow your business in 2025Your mindset needs to shift as you shift into the new yearWhen you approach the new year, you need to let go of what doesn’t serve you, view your challenges as lessons and create a clear vision for who you want to become in the next 12 monthsWrapping up loose ends should be part of your planning for the new year If you’ve still got mental clutter and little to do lists from the previous year, you can’t start the next one with a clean slate so making time to do this will have a huge impactThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is talking all about how to create content that attracts an audience of buyers, not just followers. She walks you through the audience stages and what content to create to speak to them at each stage, as well as how to choose the right free resource to attract VIP-level clients. By the end of the episode, you’ll walk away with a 5 step plan for creating content that converts, rather than just engages. Key TakeawaysHaving a big audience doesn’t necessarily mean having clients You need an audience of people who are ready to buy from you, so focusing on audience building alone without knowing how to convert them won’t lead to clients.The type of free resource you create sets the tone for the kind of guests you’ll attractIf you want to attract high level clients, your free resource needs to be targeted specifically to this type of clientIt’s not just about creating content pillarsYou not only need content pillars, but also the understanding of how you turn these pillars into engaging content in multiple styles, as well as knowing the offer you’re driving people towards and the core message of this offerWhen you have your freebie ready, automate the processBy using ManyChat you can make sure that your audience have the freebie instantly when they request it so you don’t lose their interest and you save yourself time The key is creating conversion content This is the content that will make your audience see you as the clear choice and be ready to buy.Access the Bundle 'Your Shortcut to More Leads & More Sales' here Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie is debunking the myth that ‘scheduling posts on Instagram always ruins your reach’. In the episode, she shows you how to find out for yourself if this is true for your account using A/B testing. Ellie dives into exactly which metrics to track and a step by step guide as to how to test for yourself and analyse the data properly. Scheduling can be hugely beneficial for being able to save yourself time with your social media and in reality, you’ll never know for sure whether it affects your reach without the evidence, so get the evidence and find out for yourself. Key TakeawaysScheduling doesn’t always affect reachIt differs account to account and Instagram have never officially confirmed whether it does or doesn’tA/B testing can give you the evidence to know whether this is true for your account or not You need to select your content type, test period and understand how to test properly in order to ensure your results are accurate It’s not just reach you should be tracking There are 5 different areas you should be tracking when testing if scheduling affects your Instagram account, not just reach.You need to understand what to do with the data once you’ve testedThere’s no point having the data without understanding how to analyse and interpret it It’s not enough to do one test and rely on that data over time Algorithms change, and so does audience behaviour - so if you want to do this properly you should be repeating this test every few months to see if anything has shifted. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode of the CEO HAUS podcast, Ellie dives into how to transform your Instagram into a powerful sales funnel. She explains how to use the attract, nurture, and convert phases to guide followers from awareness to action, ultimately turning them into paying clients. Ellie breaks down each phase, from attracting new followers through engaging, trend-inspired content to nurturing trust and positioning yourself as an expert, and finally, converting followers into clients with direct calls to action. From this episode, you’ll understand how to create content that not only gets engagement but also drives actual sales, making Instagram work as a 24/7 sales tool for your business.Key TakeawaysThe power of clear CTAsEvery piece of content should direct followers toward a specific action, whether it's DMing for more information, booking a sales call, or entering your funnel through a freebie, making Instagram a traffic-directing tool for your business.Your content strategy should be evergreenBy planning your content to cover all funnel phases, you end up with a content journey that nurtures leads continuously, not just during launches or promotional periods.Stop using instagram for likes and start using it for salesRather than posting for engagement alone, treat each post as part of a larger strategy that guides followers closer to becoming clients, ensuring that Instagram works for you 24/7, not just as a place to get engagement and likesThe power is in the follow-upOnce someone takes action from your post, you have to have a strategy in place to nurture and follow-up with them, including a lead tracking system. Don’t lose them once they’ve ‘put their hand up’ and shown you they’re interested in what you have to offerAccess the Bundle here Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode, Ellie talks about why your content isn’t converting and how to fix it. So many business owners struggle with creating Instagram content that attracts, nurtures, and converts their audience effectively. Ellie talks about mistakes like not attracting fresh eyes, not building trust with your current audience and overlooking how important CTA (call-to-actions) are. Ellie talks through the ANC Framework (Attract, Nurture, Convert) as the key to attracting new followers, nurturing to build trust and relationships, and converting your audience into buyers. Ellie talks about how the key is aligning your messaging with your ideal client, addressing their pain points, and consistently posting with purpose, rather than random and sporadic. Key TakeawaysYour content needs to Attract, Nurture, and ConvertGood content should bring in new followers, build trust with your existing audience, and inspire action - if you’re missing any of these three you won’t be able to turn your audience into clients.Trust is the key to converting your followersGeneric or surface-level content may attract followers, but building trust is the key to position yourself as the solution to your audience’s problems and actually be able to drive sales, not just likes.Your messaging has to align to your ideal clientTo make sure your audience resonates with your content, it has to speak to their desires, frustrations and motivations. If your messaging is misaligned, or copied from others - it will never have the same impact. Balance your content so you grab people at all stages of the buyer’s journeyCreate a mix of attract, nurture, and convert content to capture cold, warm, and hot audiences, so you can create content your audience resonates with no matter where they are in your buyers journey. Reverse engineer your content strategyInstead of creating content you think will attract people into your offer, reverse engineer it and think about what their objections will be, then create content that addresses these before they even think about them.FREE RESOURCE - Content Into Ca$hThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this episode, Ellie shares her exact strategy for preparing her business to take two full weeks off during the Christmas holidays. She talks about her own experience of working through the holidays in the early years of her business, and explains why she’s made it a priority to unplug and enjoy the festive season without compromising her business. From pre-scheduling content and mapping out Q1 sales plans to creating seamless client support systems, Ellie gives a step-by-step guide to help business owners confidently take time off and return feeling fresh ready for the new year. Whether you’re planning for the holidays or looking for strategies to manage a break any time of the year, this episode will show you exactly what you need to consider to make that possible.Key TakeawaysClient Communication is the key Making sure your clients know what’s happening and ensuring they have no questions unanswered before you finish is essential for not impacting your client experience and making sure the pressure is off you over the breakYou can be seen to be online without being ‘online’ Don’t just go completely mute over the Christmas period, pre-schedule content to go out so your audience still feel like you’re ‘there’ even if you’re not actually there. Prep your sales plan for Q1 instead of scrambling when you get backEveryone knows how manic the first couple of weeks of January feel, so make life easy for yourself by having your Q1 sales plan done already before you break up for Christmas.Audit your lead gen funnels before you go so you’re not seeing a pause in leadsYou can literally have leads coming in over the Christmas period if you do this as you’re ensuring they’re all automated so you don’t need to be IN the business for them to be generating leads for you.Block off time in your diary for when you get backDon’t try to jump straight back in to client work, make sure you block of time to catch up and get set for the year instead of trying to jump straight back in and getting overwhelmed by day 3.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

In this first episode of the CEO HAUS podcast, Ellie introduces herself and shares her journey as an entrepreneur. From the early days of building her VA business in Sydney to now owning two businesses and having a life of freedom that she loves - Ellie shares the realities of the journey. She explains her mission behind CEO HAUS and gives listeners a sneak peek of what they can expect—real unfiltered episodes, strategies, actionable tools and everything in between to help you expand your business. Key TakeawaysPodcasts as a game-changerEllie talks about the impact that podcasts have had on her in her business and how that impacted her decision to now create this podcast and be able to have that same impact on othersAction beats perfection every timeEllie talks about how waiting for perfection holds you back, but taking messy action moves you forward - hence Ellie launching the podcast with no experience in podcasting but the plan to learn on the go! Freedom doesn’t come from moneyEllie shares her journey to realising this and learning that freedom actually comes from building your business in a way that gives you this, not just chasing the money.It’s okay to want moreWhether it’s more time, money, or freedom, Ellie talks about how important it is to listen to your own desires and be unapologetic about going after them.This space is for youCEO HAUS is all about helping entrepreneurs feel seen, supported, and inspired while sharing the tools and tips they need to grow.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk