Channel Chasers

In this episode, we talk about parts marketing strategy and the importance of customer relations with AGCO Direct Account Managers Bradley Banken and Megan Berndt, and Regier Equipment Operations Manager Rachelle Fryzek. If you and your dealership have been putting off parts marketing or are simply curious about other strategies, this episode is for you! 

In this episode, we talk to Julie Jenzen from LMS Ag Equipment about planning and preparation for an open house, why an open house is important, and where to spend your ad dollars. If you and your dealership are opening a new location or want to connect with your community, this episode is for you!

In this episode, we discuss how to utilize AI in your media strategy, when to use responsive vs. static creative, and making the perfect media plan. If you and your dealership want to stay ahead on the digital side of marketing, this episode is for you! 

Join Blake Dallager and Max Foss as they discuss dealer-sponsored events with Marketing Product Manager Jenny Todd from Empire Ag.   In this episode, we discuss how to pick the right event to sponsor, why it’s important for your business and how to prepare for the event. If you and your dealership have been hesitant about sponsoring local events, this is the episode for you!

In this episode, we hear from Brandon Montgomery, Sr. Brand Manager with Fendt. We cover Fendt’s humble beginning to it becoming a household name in the agriculture industry, Fendt’s Grow Bold campaign and how it represents the brand, and a glimpse into the new Fendt Lodge and why you should be booking a tour. If you’re new to Fendt or have been looking for a deep dive on the brand, this is the episode for you! 

In this episode, we discuss why developing local personalized content is important, how to prepare for a content safari, and a glimpse into what the day would consist of. Join as our host Blake Dallager and Account Manager Bradley Banken discuss the first hand experience special guest Heather Fuhrmann from Hlavinka Equipment Company had with a content safari and how it may benefit your dealership. If you’ve ever wondered how to improve your marketing content library but are not sure where to start, this episode is for you! 

In this episode we celebrate women in agriculture for Women's History Month! Our guest hosts Jordan Nelson, Account Manager and Kyra Braaten, Project Manager get the chance to dig into dealers' marketing strategies for 2024 alongside special guests Hailee Swenson at Ziegler Ag and Haylee Collins at Parallel Ag.

In this episode we discuss brand credibility and consistency, understanding audiences, and bringing your PR and social media practices together. If you’ve ever wondered how to improve your social strategies or how to tie them together with other work you’re doing, this is the episode for you!

In today's episode, we’re chatting with Zack Lauf, Marketing Manager at Lauf Equipment. Zach is the fourth generation of the Lauf family involved in the business as the great-grandson of the founder.   We chat about what it’s like working at a multi-generational dealership as well as local marketing for a business in a smaller community.

In today's episode, we highlight the unique challenges and joys of Marketing Multiple Locations. We’re chatting with two guests who are experts in handling multiple locations, Jeri Ahrens, with over a decade of dealership marketing under her belt, and Emily Barvels, Senior Account Manager at AGCO Direct. We’ll be digging into tactics to keep things consistent across numerous locations and what it takes to pull off a successful event.

Episode 1 highlights the history of AGCO Direct, how it has grown since its start in 2016 and the future of AGCO dealer marketing. We’ll also dive into the integral roles of our two guests, Kaia Watkins, Global Director, Channel Partner Marketing at AGCO Direct, and Katie Town, Senior Manager North America Marketing & Communications at AGCO.